Esri president Jack Dangermond shares his vision for the 2010 GeoDesign Summit.
00:01 Our purpose is to build a kind of community out of this group.
00:04 I mean, how many of you know everybody in the room?
00:07 No...Nobody knows, right?
00:10 I want that to occur. I want you to know each other.
00:13 I know mo...most of you. Well, that's maybe an exaggeration.
00:18 I know many of you, and I know your work.
00:21 And your work is really distinguished and it's outstanding and it's interesting to me.
00:26 And so, mixing it up is what...one of the things I want to do.
00:32 And we'll do that through some presentations, some of them very short, some of them longer...
00:37 ...and also just meeting and getting to know each other.
00:42 Today, geospatial technology, or GIS, is very valuable.
00:47 It's being applied in literally hundreds of applications and hundreds of thousands of organizations around the world.
00:55 And it's safe to say it's making a difference in sustainability.
01:01 It's helping us improve how we plan, how we manage, how we make decisions.
01:07 And it's growing to become a kind of critical infrastructure in the world.
01:13 But it's not design.
01:15 It's bringing science to many fields.
01:18 This is one of the passions that I have had my entire career, is bringing rational thinking and science to the way people do things.
01:27 And yet, it's not design.
01:30 The purpose of this meeting is to discuss this notion of these two fields...
01:36 ...geography, the science of our world, measurement, modeling, predicting, describing the world, mixed up with design.
01:47 A purposeful, intentional process of creating things.
01:52 Creating the future. Seeing the future in your mind's eye.
01:57 And both of these things lend themselves to the spatial domain.
02:02 Something that we'll hear from a number of the speakers on this morning.
02:08 The notion of integrating these two fields is very exciting to me...
02:12 ...that we have a kind of continuum from measurement to making decisions...
02:18 ...that integrate all of our ways of doing things into new processes.
02:25 This notion of GeoDesign is about geographic planning.
02:31 It's about decision making and it's not just within the design field.
02:35 It extends beyond what we traditionally call design, land-use planning, landscape architecture...
02:42 ...architecture, urban design, and so on, to almost every field.
02:48 In other words, GeoDesign, I think, is a kind of evolutionary step.
02:52 This is an assertion on my part, and like GIS, the technology...
02:58 ...which has become increasingly pervasive as a foundation for the way we do things, I think this...this new, dare I say field...
03:10 ...or body of knowledge, or thinking about linking these two worlds together...
03:14 ...I think will be used in almost everything we do as humans.
03:18 It'll be done by individuals. It'll be done in collaborations and teams.
03:23 It'll be done connecting citizens with government, with private practice...
03:28 ...all...all supported by new generations of technologies.
03:34 The purpose of this meeting is to discuss this, influence some of the research that some of you are doing...
03:43 ...influence some of the professional practice that others of you are doing...
03:48 ...influence public policy and how we think about bringing these fields together...
03:53 ...influencing technology and how we build fundamental infrastructure for enabling these ideas to be supported.
04:02 GIS technology itself, and we'll see some of this later today, continues to evolve.
04:08 When I first met Carl Steinitz, who will be speaking later this morning, the...at the Lab for Computer Graphics...
04:15 ...we ran on mainframe computers and there was printer maps...
04:18 ...and it was goofy sort of technology in the technology domain.
04:23 But the ideas were full and rich, and what Carl started there...
04:28 ...and other people started in other locations around the world...
04:32 ...gave meaning to, and purpose to, playing around with the technology.
04:37 It gave a sort of sense of direction and got me totally turned on and excited.
04:45 We moved from there to minicomputers and workstations and then PCs and client/server computing.
04:52 Today we're moving to a...to a new platform. The Web.
04:57 And we'll play with that this morning in some of your presentations.
05:00 This afternoon and tomorrow we'll also show experimental things going on there.
05:05 This environment is a new style for how geography will be served and how it will affect us.
05:13 It'll touch not simply a few researchers, not simply GIS professionals...
05:21 ...not simply practitioners of geographic information...
05:24 ...but it's infecting and affecting virtually everything that human people...humans do.
05:33 Location-based services are an example of it, showing up with little navigation and personal direction devices.
05:40 That is exploding.
05:43 But where that will go, bringing science, bringing the way that we understand the world...
05:49 ...and the way that we model the world into human behaviors is...is...just gives me the chills.
05:55 I know that will happen.
05:57 I know that from my experience of watching the technology evolve through these different stages.
06:03 And I would suggest and assert here, that we're just beginning this particular field.
06:09 Again, these are trends that are almost predictable.
06:14 Faster computers, more bandwidth, more storage, more mobility in devices, cloud computing.
06:24 For some of us, that's all brand new.
06:26 For me, it's just another step.
06:29 Some people describe this as disruptive kinds of technology.
06:32 For me, it's just another step in the evolution of the enabling technology and power...
06:39 ...that'll allow us to...to bring these new ideas that will come out of this eeting.
06:45 Organizations are beginning to serve geographic knowledge.
06:50 And that's providing a new infrastructure for us to build on top of.
06:55 Hopefully, some of the knowledge, notions, design notions that we come up with here today...
07:02 ...think about, present today, will be built on this kind of infrastructure.
07:08 In other words, agencies will not be providing data files or maps...
07:14 ...they'll providing ser...they'll be providing services, and these services will be a new framework...
07:20 ...just like the Apple iPhone is providing a framework for all kinds of apps taking off and everybody touching them.
07:28 These geospatial services and the ability to build creative applications on top of them...
07:36 ...will explode our field and the general interest of designing our future.
07:41 And God only knows that we...we need this right now.
07:45 We need to not only understand what's occurring on the planet...
07:51 ...but we also need to take more proactive involvement in designing what occurs.
07:58 And then we have to promote that design, those designs...
08:04 ...those creations, those in-our-mind's-eyes expressions, to the rest of society, and that's the challenge.
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