Visionary Thinking in the UK

Industry leaders discuss the powerful benefits of geographic thinking.

http://video.esri.com/watch/144/visionary-thinking-in-the-uk


Video Transcription

00:18 GIS is the only technology that can bring together disparate datasets, combine those datasets, and then apply spatial analysis...

00:27 ...which identifies new patterns, new trends, new information...

00:32 ...which informs decision making in a way that no other technology can.

00:36 When people are making decisions in organizations...

00:38 ...they need the right environment in which to do that, to help them with it.

00:42 There are two ways that GIS can help in that. One is simply the visualization and presentation of information.

00:47 A geographically based approach to presenting information is something people can relate to and make sense of.

00:52 The second thing is if you use a GIS to model the organization the way it works to gather information and analyze it...

01:00 ...you can reduce complexity to a point where people can understand it.

01:04 It provides a sort of visualization of really complex natural processes and systems...

01:12 ...and condenses them into something that is simple and clear and impactful.

01:18 You've got an increasing market in people who are not GIS users wanting to query GIS-type data.

01:27 And the World Wide Web Internet mapping platforms provide that query system.

01:34 It's just given us a common currency, a common language to talk...

01:38 ...different disciplines, different experts in different fields, an expert audience to a lay audience.

01:44 It provides a range of layers to add to basic core information that make it understandable for ordinary people...

01:53 ...so they can understand and appreciate how it affects their everyday lives.

01:58 What GIS does is it translates the whole technological revolution that's just happening in front of our very eyes...

02:06 ...to something we can all touch, feel, something that is around us every day.

02:11 Familiarity is the key word.

02:13 It actually can give Britain a leading edge; it can give us a competitive advantage...

02:18 ...because so many of the component parts of delivering ourselves out of this mess are in place.

02:24 You need one or two blenders, one or two catalysts that can bring it together. GIS is one of those.

02:33 It's moved really from being just a technical, complicated tool...

02:39 ...to something that is a solution to business problems at a business manager's desktop.

02:43 We see many examples where if GIS is applied, it takes the debate, the decision making up to a new level.

02:50 All organizations have access to geographical data. If nothing else, everyone stores customer records or supply data.

02:57 That in itself has geographic information attached to it.

03:00 Anything which has a location on this planet...

03:03 ...any type of information, customer location of doing business, impact on the environment happens somewhere.

03:09 And if you have something like that in your business, which probably is 99 percent of all businesses...

03:13 ...then GIS has a place to play.

03:15 And if you're not using that, you're missing out.

03:17 It's critical that they understand that, they manage their information, and use it to identify patterns and processes...

03:24 ...that perhaps aren't ordinarily visible or immediately obvious without the inclusion of geographic information.

03:31 What it's done for me is to open up an imagination and innovation in the way in which we approach business issues.

03:38 And it...it's exposed some quite creative solutions to problems which I think expressed in the normal way...

03:44 ...of sheets of paper or tables we'd probably never have...have got to...

03:49 ...so it's given us that insight I think into looking at really complex business issues in a very straightforward and simple way.

03:57 And because we're now getting business managers to use it, not IT specialists...

04:01 ...then that's opening up a whole range of possibilities that...

04:04 ...I think before we...we couldn't really dream of.

04:07 Sharing the wonderful asset that is the information that we create and that we manage right across the public sector...

04:15 ...is so important because it underpins practically everything that organizations, agencies, structures, hospitals...

04:24 ...schools, government departments, local authorities, everything they do is supported by information.

04:31 And they create so much of it, place and space, location information, positioning information...

04:36 ...underpin practically all public sector information. It's about 80 percent of it.

04:41 And so for...for me in helping facilitate and advise the better use of opening up and sharing information for the benefit of all...

04:49 ...it's truly stressing the benefits of location information, which is GIS.

04:54 GIS is of paramount importance for aid agencies coming into existing countries...

04:58 ...which they don't know and getting a picture of the land.

05:01 Effective use in GIS in my faction is essentially getting the information out there to the United Nations, to the...

05:07 ...Red Cross, to the International Federation of the Red Cross so they can see a picture of the disaster as it happens in real time.

05:13 The Jurassic Coast is England's only natural world heritage site, and our duty is to ensure that we engage communities of all ages...

05:20 ...from all backgrounds with what it means to have something so special on their doorstep.

05:25 Using GIS in schools means that we engage young people at an early stage as possible...

05:31 ...with the benefits that the technology can offer.with studying geography in the real environment.

05:35 Ordnance Survey are essentially a data provider, and so we purely provide data.

05:41 To enable our customers to be able to use the data, we have to work with what we term enablers or systems integrators.

05:49 And Esri are one of our major systems integrators to help us provide solutions to the end customer.

05:54 We as an organization have specialists in utilities, central government, local government, and defense...

06:00 ...and that's really very important to us.

06:02 Not only do we understand GIS, but we understand the markets and domains in which we're applying those technologies.

06:09 There are two things that sets ESRI UK apart. The first is the technology stack that we have.

06:14 It is simply the best technology stack for doing GIS.

06:17 The second one is our understanding of geography, our understanding of spatial relationships and spatial analysis.

06:22 Outside of ESRI UK, you do not get that level of...of understanding.

06:30 We've seen it develop in a range of sectors such as local governments and central government...

06:35 ...but now it's burgeoning out into...into more dynamic sectors such as logistics, banking, finance.

06:42 And we're seeing it consumed on the Internet in much more dynamic ways than we ever have done before.

06:46 As we start to get more and more data available from, for example, people with mobile devices...

06:51 ...people using the Web to find and access new datasets, the types of questions we can ask with GIS are increasingly important.

06:59 The future of GIS is that it is embedded into every system that we use in the world to help us understand it and plan it better.

07:06 We believe GIS has the power to improve almost any organization. That's why we think it will become indispensable.

07:14 But it has to become part of everyday life. GIS has to be everywhere if it's to fulfill its potential.

07:19 And that's the way I see the future for GIS. It's about fulfilling its potential.

07:24 Destiny is too strong a word. But GIS really has the power to do an awful lot of good in the world.

07:30 It's up to us to communicate that so that all organizations start to use it.


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