Chris Pike from US Green Building presents "Using the Green Building Information Gateway" at the 2011 GeoDesign Summit.
00:01 Alright. So it's my responsibility to get this moving.
00:03 So in 10 minutes, I do not have enough time to tell you what green building is in any degree of detail.
00:09 I do not have time to get into the dimensions of green building practice.
00:14 But I hopefully do have enough time to get you guys excited about the intersection between information technology...
00:21 ...geodesign, and this moment in green building.
00:25 And I do have enough time to make this go back to full screen. Maybe?
00:33 "F5" says the crowd.
00:36 "Not happening" says the machine.
00:43 This is part...this is planned.
00:49 Yeah. You like this part best.
00:53 Alright. So, yeah, we're back in.
00:56 Alright. So, jumping into this.
00:58 So I actually want to start with...green building is fundamentally not about buildings.
01:03 That's...that may be a little unexpected.
01:07 Green building is about this curve.
01:09 This is the curve that basically started the movement that we all understand today as green building...
01:15 ...which is a systematic movement devoted to changing the prevalence of practice in the construction industry.
01:22 And there were a group of people about 20 years ago who, in their mind, intuitively understood...
01:28 ...that there was a distribution of practice out there.
01:31 And in their minds, they understood that by understanding that distribution and creating competitive advantage for the market leaders...
01:40 ...identifying best practices, rewarding best practices, they could pull that distribution in a self-sustaining, permanent way...
01:48 ...toward greater performance. Okay.
01:50 So this curve, which underlies a lot of what we understand conceptually about diffusion of innovation...
01:56 ...and a lot of other things that are wrapped up and why this curve is the way it is, there is...
02:00 But from our discussion today, that's an important starting point.
02:02 There's a few things this curve is not.
02:04 This curve is not spatial.
02:07 It's not temporal.
02:08 It's not even data driven.
02:10 In fact, once you get beyond the idea that this curve is meaningful in some way...
02:15 ...that we all kind of nod our head and go, "yeah, there's a distribution of practice out there."
02:19 This curve doesn't even exist.
02:21 The people who launched the green building movement had this curve in their head.
02:25 They didn't know...they didn't have a way to understand why it exists, how it works, how it varies from place to place...
02:32 ...or how it changes over time.
02:34 Yet, over the past 15 years, they put in place a set of instruments that work through people, practices, and buildings...
02:43 ...to move that curve.
02:45 The amazing inflection point we're at right now is that we can begin to characterize that distribution...
02:54 ...with real data for real places.
02:56 We can characterize it retrospectively.
02:58 We can characterize it now, and we can characterize it going forward...
03:02 ...and ask ourselves how we actually change that prevalence of practice.
03:06 And that's the moment we're in.
03:08 So I want to give you just a quick snapshot.
03:10 So one man at the station of green building is green buildings.
03:14 And so across the...around the world, the organization I work for, US Green Building Council...
03:20 We recognize at least 6,000 different green buildings that represent over a billion square feet of commercial space.
03:28 That's important, but it's not as important as where we're going.
03:32 So in the pipeline are another 30,000 buildings...
03:35 ...and I want to just convey that each one of these buildings represents a nexus of decision making.
03:41 It represents decisions about energy, water, air, indoor environmental quality, public health, storm water.
03:48 So each of these projects is a nexus of decision making, much like the computer wants to be.
03:58 There was some magic switch that he did before.
04:07 That was not the magic switch.
04:12 That was like you can get this one.
04:13 [inaudible from audience]
04:14 Right there.
04:21 Which one are we on?
04:23 Good. There we go right there.
04:24 Okay. So each one of those things represents a nexus of decision making.
04:29 And let me underscore what those things are.
04:31 The reason this connection...for understanding the connection between...this thing.
04:39 You didn't know that I was giving a talk on artificial intelligence.
04:41 Actually, I'm going to switch over and give a talk on artificial intelligence and the Windows operating system.
04:51 Alright. I'm going to just step away from the machine for a second.
04:57 Okay. We'll give that a try and I will step away.
05:07 So over the last decade, we've come to understand...we have a curve.
05:11 We're trying to move that curve by identifying and rewarding best practices.
05:16 And today we've reached a point where the family of tools for doing that...
05:27 So we range from neighborhoods and homes, the new construction process, commercial interiors, building shells...
05:34 ...the whole building, and we go through the entire operational life of an existing building in operation.
05:40 So we span scales from hundreds to thousands of acres to the scale of a tiny commercial interior of a few thousand square feet...
05:48 ...and we go through the entire life cycle of the building which may last 50, 100, 200 years.
05:53 So we have a set of tools.
05:55 Those decisions that we're trying to influence, that curve, is actually made up of these decisions over time.
06:02 And the question is, at this inflection point, do we have the capability to come back...
06:07 ...and bring data and information and analytics to what up to now has been a process of...
06:13 ...kind of professional judgment and gestalt.
06:15 And I want to demonstrate that I think we do.
06:18 And the vision that I want to offer you and what I think is profoundly compatible with geodesign...
06:23 ...and may in some ways be the same thing, is a notion that as we move from the first 15 years of green building practice...
06:31 ...which is dominated by this notion of best practices, a conceptual notion of a distribution of practice...
06:39 ...that the next 15 years of green building practice are going to involve the use of information technology...
06:46 ...geospatial technologies, and GIS to create a practice that's driven by evidence, that's informed by place...
06:55 ...and powered by information.
06:57 Let me tell you why I think we're at that crossroads and give you a demonstration of what that could look like.
07:03 So now I'm going to be even more ambitious with this machine and try to click on something.
07:08 There we go. Alright.
07:12 Alright. So what I want to show you is a portal that we've created for the...that first time...
07:18 ...gives us the ability to understand the spatial and temporal dimensions of green building practice.
07:25 And I'm going to show you an example from the state of Illinois.
07:28 And it's a platform that we call the Green Building Information Gateway.
07:31 This platform was built using the Flex Viewer API on top of ArcServer technology.
07:37 It draws on a set of data that we, for the first time...
07:41 ...can expose information about those different project types on a near-real-time basis through a process we call lead automation.
07:49 So what we've done is use GIS as an analytical front end on a near real-time data stream...
07:55 ...about actual built environment projects on the ground.
07:58 And so to just to give you a quick idea about how powerful this is, from my perspective...
08:03 ...so some of it is what you would think. Right?
08:05 It's dots on a map.
08:06 That's kind of nice.
08:09 Keep in mind that it's dots on a map that no one in our industry ever saw before.
08:13 And when we click on a dot on the map, I get some attributes about that, which is, that's pretty basic, right?
08:20 I find out about...what I capture from the green building process is...
08:24 ...I capture real, third-party verified information about the environmental performance of that building.
08:30 I know about its site.
08:31 I know about specific issues like water, energy, materials, indoor environmental quality.
08:36 And I can capture on the bottom cross-cutting metrics...
08:39 ...like how do those factors combine to deal with greenhouse gas emissions reduction.
08:44 That's nice. That's fine.
08:45 That's the kind of transparency we need.
08:48 But that's not the kind of information that moves that distribution.
08:52 How can I use that information to actually find that missing diagram, actually build that diagram from real data?
08:58 And that's what this is up here.
09:00 So if I begin to say...if I click on here and I say, now put that project in context.
09:05 What is this project?
09:07 I click and I start to see that distribution.
09:10 Here's that missing histogram.
09:11 This is the distribution of achievement for all lead-certified buildings in the state of Illinois.
09:17 So the building I clicked on is one of the best in the area...
09:20 ...keeping in mind that this distribution that I found is the one that is already much better than standard practice.
09:26 But I can look at this, not just on the dimension of total achievement, like what's the aggregated thing you did?
09:32 But I can break it down to specific issues.
09:34 I can say, how are buildings performing with regard to energy including energy efficiency, on-site renewables, and commissioning...
09:41 ...those kinds of things.
09:42 And I get this is a distribution.
09:43 I say, where does this building fall?
09:45 And if I have this information in hand, the question becomes, if I'm a portfolio owner or a local government...
09:52 ...and I can say, this is what the market's delivering in the state of Illinois...
09:55 ...why would I accept a below-average project?
09:58 If this is what the market's capable of delivering and I can find it by type...
10:02 ...I can refine it by distance, I can refine it by vintage, and I can say, this is what the market's delivering...
10:08 ...and I can expose that information to decision makers on a near-real-time basis.
10:13 Why would I accept anything down here going forward?
10:17 The ability to empower, to show people that distribution, show them where an existing or a perspective project falls...
10:25 ...and incentivize the process to push that distribution continuously.
10:29 Every day we punch another project into that.
10:31 So I could show you all the nifty functionality about that we've enabled in ArcServer...
10:36 ...but I'm going to also invite you to talk to myself or Mira Panek who's right down here in any of the breaks...
10:43 ...and we're pleased to give you a hands-on demo.
10:44 Since time is really, really tight, I'm going to just go back to the presentation real quickly...
10:49 ...and say that there's another way to access the same technology.
10:52 We can put it in your hand.
10:54 And we can...if you go to the App Store right now, you can download a similar set of functionality...
11:00 ...and in two weeks, you'll be able to download this functionality for the entire country.
11:03 So you can click on any public lead project in the entire country, and you can compare it.
11:08 You can compare a project on the left to the average for an entire state on the right.
11:13 And you can put that project in context in near-real-time.
11:15 You can bring this to the charette.
11:17 You can bring it to the table, and you can look at the consequences of different decision making.
11:21 And so in...so this is where you can find out more.
11:25 I'm going to just close by saying, what we are going for here in the 30 seconds I have remaining, is to say...
11:31 ...we are seeking to bring this kind of transparency, this kind of augmented reality to the built environment.
11:38 And by providing multicriteria data, and those data provide the basis for a universe of information tools that don't exist...
11:47 ...that we're only scratching the surface of.
11:49 And we think by doing that, we're going to use GIS-powered information to advance practice...
11:56 ...and create better places for people in the environment.
11:58 And I hope I've only teased you.
12:00 So please come and talk to me and Mira over the next couple of days and we'll do better.
12:06 Alright. Thanks.
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