ArcGIS 10 is designed to be everywhere. You can use it to discover, create, manage, visualize, analyze, and collaborate. It opens what you create to everyone. Geographic knowledge is stored locally, in enterprise systems, or in the cloud. Intelligent maps are a focus of 10, taking models, workflows, and more, and embedding it in a map that becomes a shareable template of geographic knowledge. ArcGIS 10 simplifies GIS. It has hundreds of improvements and is a stronger scientific platform.
00:01 I want to move now to a little discussion about the enabling technology, which is a strong pillar for that.
00:10 And talk specifically about Esri's work and our work, basically.
00:15 As many of you know, I have a lot of smart people around me.
00:21 Much smarter than me, that are brilliant, actually, and I feel privileged every day to go to work and work with them, support them.
00:30 People like Scott Morehouse and Sud Menon, Keith Ryden, and dozens and dozens and dozens...Clint Brown.
00:39 Many of them are here.
00:40 And they're here all week to listen to you and work with you and share what they've been up to in the last three years.
00:48 What they've created is a new milestone.
00:51 Some of you have been with us 30 years, from the very first User's Conference when we made a commitment...
00:58 ...that we would build products and work for you and evolve it.
01:02 Lots of milestones have happened...now version 10.
01:05 I think this is a new step and hopefully by the end of today you will understand why.
01:14 ArcGIS 10 is a complete system for geographic information. It makes it easier.
01:22 It makes it much more powerful, and it's designed to be everywhere, to be pervasive GIS.
01:31 It takes these basic concepts of discovery and creation and managing and visualizing...
01:36 ...and analyzing and sharing and collaborating...
01:39 ...all of the things that we love about GIS, and integrates it into one system.
01:46 People can get at this collective knowledge through a variety of clients.
01:51 Of course, the [ArcGIS] Desktop client, which is an authoring and using tool...
01:56 ...but suddenly it opens up with things like Android phones and iPods and Windows phones and the like.
02:03 And the Web itself. Opening up what you create to everyone else.
02:10 And your geographic knowledge is stored locally or in enterprise systems or increasingly in the cloud.
02:19 Or you use cloud resources, maps and data, in all of your applications.
02:26 This is a bold and interesting vision, that we have one system among us, rather than individual pieces.
02:33 We get connected with the knowledge that we create and share, and we share it with everyone.
02:40 One of the key mechanisms for that was thought out by Scott and Clint, called an intelligent map.
02:49 Intelligent maps are a big focus of version 10...
02:52 ...and they're a way to simplify all the complexity of geographic information systems, taking data models...
02:59 ...which are very important, and analytic models, geoprocessing models, specialized cartography, tables, charts, workflows...
03:09 ...and of course metadata and, I wouldn't say hide it, but basically, hide it, behind a map. A map that I can share with you.
03:21 You can interact with it, you can query it, you can edit my map...
03:25 ...you can take my data of my map and throw it away and pour your own data into it.
03:32 A kind of shareable template of geographic knowledge.
03:36 So we know that geographic knowledge is more than the data, it's all of the other pieces...
03:42 ...but maps are the way that we communicate our stories and share our data effectively.
03:49 So this initiative is about simplifying working with ArcGIS and also being able to communicate what we do with everyone else.
03:59 There are actually hundreds of improvements in ArcGIS 10. They make it easier and more productive; things like fast display.
04:06 Or the template idea, which I just shared. Or automatic map books built into the system.
04:12 Or template-based editing, where I can just bring in a template and start editing into it. Much simpler.
04:19 And integrated in the system is a complete parcel management system.
04:23 And then there's the online part, where I have online content available to me in my system...
04:30 ...and templates that I can download for free and use and share my own templates...
04:35 ...and share my own data and share my own knowledge.
04:37 This is the part that excites me most.
04:42 ArcGIS 10 extends ArcGIS and makes it a stronger, scientific platform, integrating time...
04:49 ...so at the data management level, at the tools level, and of course at visualization, ArcGIS becomes time aware.
04:58 And also, many new, advanced tools, analytic tools like fuzzy logic tools...
05:04 ...and then at the heart and soul and center of ArcGIS is Python, a scientific programming language.
05:10 Python, which not only gives a nice scripting and programming language but also connects to the open source world...
05:18 ...where there's interesting statistical tools and mathematical tools and modeling tools...
05:23 ...and it also opens up ArcGIS tools to that world, as well.
05:27 Finally, finally, ArcGIS has become a full-fledged 3D environment at the data model level...
05:37 ...at the geoprocessing level, and of course at the visualization...
05:41 ...with many new enhancements to make it fast and this whole vision of a virtual city, GIS, supported by GISs, is able to be done.
05:53 ArcGIS is open. We have committed for many years to open standards.
05:58 And we certainly support the OGC and ISO and World Wide Web Consortiums in making sure our system is standards based.
06:11 And then there's another convention of being open, which is open APIs. At 10, we have an open API for the full geodatabase.
06:19 We also have APIs which are free; they can access on the Web our Software as Services.
06:31 And also an API that integrates our tools fully with SharePoint.
06:36 And then in a few weeks we will release a new REST API into the open world using a standards process.
06:45 This will be equivalent to the shapefile release that we did in 1992, I think it was...
06:51 ...which provides a new pattern and will pioneer open access in the Web environment.
06:59 So, supporting traditional standards, definitely important, but opening and pioneering new access ways on the Web.
07:08 I've talked a little bit about [ArcGIS] Mobile.
07:10 Most of you who are at least awake know that billions of smartphones are on the horizon.
07:21 The iPhone, the Android phone. Windows' and Microsoft's new initiative, which are coming out later this fall.
07:29 We are putting ArcGIS in that environment. We released the iPhone App...
07:36 ...I think it was last Tuesday, and we had 500 downloads already on Tuesday.
07:41 And the next day 1,000; the next day 2,000; and the next day 4,000; and the next day 8,000.
07:45 We now have over 30,000 downloads and it's just...is this Sunday? It's geometrically increasing.
07:52 People are very interested, and the ratings on this are just phenomenal, of course, by our users. But, a lot of them are not our users!
08:01 They're accessing the map services in ArcGIS Online and just having a lot of fun.
08:07 People are naturally interested in accessing this kind of information.
08:13 Our initiatives here are to empower access to services, but also, like the people from CitySourced showed...
08:23 ...bring community information back into the city.
08:27 And that's from citizens or from mobile workers, so that the enterprise is connected with everyone else.
08:36 We're also making advancements in our ArcPad tools, our traditional field collection tools for better data editing and use.
08:44 And also we've introduced something called photo capture...
08:47 ...so I can capture a photo and the photo is sent back to the server and it enriches situation awareness.
08:54 I'm very excited about this particular development.
08:58 Another big one for me, thanks to Lawrie Jordan and a whole team of people...
09:04 ...is that imagery becomes a core part of our software at version 10.
09:10 It's just another layer; that's one way to think about it.
09:12 But it supports all of the rich visualization and analytics and data management and dissemination tools that people have expected for imagery...
09:21 ...high performance imagery systems, to do. It has a few interesting, unique things.
09:26 One of them is it's massively scalable, so I can take literally hundreds of thousands of images, or millions of images...
09:34 ...and use a new tool called dynamic mosaicking, which connects that huge repository of unprocessed imagery...
09:41 ...and serves it out dynamically, through a dynamic mosaicking tool.
09:47 This is going to open the world to imagery and near real-time imagery.
09:53 The other interesting technology is on-the-fly processing, which is embedded in the server, but also embedded in the desktop...
10:01 ...so high-performance visualization and analytics are just part of your ArcGIS Desktop.
10:08 You don't have to have two systems anymore, unless you want to do advanced processing and analysis...
10:14 ...and for that we have worked closely with a number of partners, like ITT VIS and PCI and others...
10:21 ...to wire in our platform so that these applications can be extended.
10:27 Again, in about two months we will include a global library of imagery for the world. Imagery and elevation.
10:37 We are picking up on Secretary Kempthorne's challenge two years ago here at this meeting, and taken huge libraries of Landsat data...
10:47 ...built them into an image server environment, and they'll be available to you for free.
10:51 This is a color mosaic of the world, it's also Landsat from 1980, 1990 to year 2000, 2005...
10:58 ...it's an elevation data service for the entire world, and you as users will be able to download this data, or just use it as services.
11:08 Not just pictures, but also do multiband manipulations, NDVI, topographic analysis like a slope map on the fly, off the Web.
11:18 And that's part of ArcGIS.
11:24 That's good.
11:31 Content is becoming a fundamental part of how we deliver ArcGIS to you.
11:37 We now have thousands and thousands of ready-to-use maps and services for the whole planet.
11:44 And some of that work is being done by us, and others by you.
11:49 A topographic map for the planet now exists and it's getting better daily.
11:53 A street map for the planet exists and it's getting better.
11:56 And this is a consumer map; these are authoritative source maps, often with data from yourself.
12:03 We've also brought in Microsoft as a partner, and shared Bing Maps freely for you to use, and also the OpenStreetMap service...
12:12 ...so that you can use that new open, growing world, as well.
12:16 There's a ton of socioeconomic data, thematic data, and then there's all the data that you are contributing, as well.
12:23 This is a very interesting idea.
© Esri 2013 http://www.esri.com