ArcGIS for Server can be rented in the cloud to complement your configuration, providing a scalable infrastructure. Another version of the cloud is ArcGIS Online, a network of distributed services. See how to find content at ArcGIS.com. Demo highlights World Topographic Map and shows how layers can be added to create a new map. This new map is shared publicly with everyone and can be opened in the ArcGIS.com Viewer, ArcGIS Explorer Online, or ArcGIS for Desktop for a richer GIS experience.
00:01 The classic patterns of the desktop for individual use, the server for serving information out...
00:08 ...and the federated patterns are intact and strengthening at version 10.
00:15 But we're also introducing a full-fledged new pattern. And this is the pattern for me that excites me most.
00:23 It's the Web cloud pattern. Some of you are familiar with cloud computing.
00:28 Basically, cloud computing's idea is that there is out on the Internet, on the Internet platform...
00:36 ...computers that I can use and scale as an on-demand kind of service.
00:42 IBM likes to call this on-demand computing. Some of it is commercially available like Amazon.
00:49 Other ones are doing it with cloud-based government clouds that are big computer centers that centralize computing and do interesting things.
00:58 The cloud pattern is intriguing for us because I think it is the foundation for us to really connect all of us together.
01:07 What do I mean by that?
01:08 First, ArcGIS, in a very simple sense, is now in the cloud. The servers can be rented in the cloud.
01:18 You can rent cloud computing, like from Amazon now and later from Microsoft with Azure and other platforms...
01:25 ...and use it to complement services of your own configuration like this particular diagram shows.
01:32 So you have an on-premise server, you have some on-premise clients or off-premise clients...
01:37 ...and the cloud maps, like Bernie showed you, basemaps, can be used in this case for free as part of your overall systems.
01:48 This provides you scalable infrastructure for certain sorts of things like the basemaps.
01:54 But in the case of City of Miami, they wanted to stand up very quickly a cloud-based implementation...
02:00 ...and in two hours they were able to access it, put their data into it, and have an application running.
02:06 We had a similar experience in the gulf when the emergencies began...
02:11 ...and then recovery.gov in the White House moved all of their stimulus applications for open government to the cloud this spring.
02:22 This is very fast, it has elasticity, it's scalable, and it's very reasonably priced as it turns out.
02:32 This is in our future, not totally moving our systems over, but as a kind of complement, and this is one manifestation of that.
02:40 It provides us new platform flexibility, all of us.
02:45 Another version of this is what I would call the next big step.
02:51 And, okay. This is it. This is basically ArcGIS Online.
03:00 This is providing a cloud resource as part of your software that's available to everyone and can connect us.
03:09 This is a vision that you asked us to work on about five years ago, not in this room, but in a room upstairs.
03:17 You said we'd like to have some way that users can actually collaborate.
03:23 This system allows multiple services to be registered and shared and maps be put into the cloud much like Flickr, like sharing your photo.
03:35 Some people have called this "geo-Flickr," but it's really like...it's ArcGIS.
03:41 You can put your maps up there and then anybody can look at it.
03:45 They can look at it. They can download the data, or they can look at your services.
03:49 Or maybe you don't want to share with everybody.
03:51 Maybe you just want to share with people in your community...just archeologists get to share.
03:57 Or a group of conservation people here in the audience got together and said we're going to organize all conservation information...
04:05 ...this is called data basin, by the way, and set up groups.
04:10 Some of it we want to share; some of it we want to keep more closely held...
04:14 ...because we don't want everybody to see it because it might do some damage.
04:19 This system basically is a network of distributed services that can be discovered or maps and then mashed up...
04:29 ...and this exposes itself in two ways, as apps or maps.
04:35 Because of Apple we know the Apps Store. That's kind of the concept here.
04:39 But also, there's a map store. So I can find maps. I can find apps.
04:44 And I can use them in any of my clients as services or datasets, including the open API that I've been talking about.
04:52 That means we're providing a kind of cloud hosting part of your software.
04:58 This isn't something you have to buy or anything.
05:00 It's just there, and it's an opportunity for you to share and discover each other's resources...
05:08 ...Nice maps, sharing environment, communities, social networking, free viewers, like Bernie was showing a moment ago...
05:17 ...the ability to mash up, you can share your data with everybody else in the world, if you want to, free open APIs...
05:26 ...standards-based, hosting if you want to, and in the future, this whole system will be moved over to premise-based systems.
05:37 Again, it's nice to talk about this in a diagram, but Bernie always tells me to shut up, show it. Okay, Bernie, show it.
05:46 Thank you, Jack.
05:49 This is ArcGIS.com, and a good way to think about this is that it's a new part of the ArcGIS system.
05:56 And it's a great place to begin your online GIS experience. We're going to begin our experience this morning by looking at a gallery.
06:05 This is a gallery of featured maps and apps from the ArcGIS community.
06:12 And as I find something that looks interesting, I can hover over it and get a little more information.
06:18 For example, here's a map of the Tennessee River Gorge, and I see that it's highly rated. It has received five stars.
06:24 I can also click to open its details and learn more about it.
06:28 So here's a more detailed description, and I also can see the layers that have been used to create this map.
06:35 There are other ways that I can look for maps. I can do a search, or I can look at the highest-rated maps.
06:42 These are the maps which are currently the highest rated by users. I can also look at maps which have received the most views.
06:49 So these are the maps that have gotten the most views, and here are the most recent ones I can sort by date.
06:56 So this changes all the time. I always like to look at this to see what interesting new maps people are adding.
07:04 Now groups are a way that we can organize what we share, and groups can be public or they can be private.
07:10 Here're some groups that I'm a member of or that I've created.
07:14 Here's my California maps and apps group, and inside that group I can see some shared items that pertain to California.
07:24 And there are other kinds of groups that aren't necessarily membership groups but serve to organize data.
07:30 For example, here's the Esri data and maps group, which has lots of reference services in other layers...
07:36 ...which you'll find useful in making your own maps.
07:40 And another important group I'd like to highlight is this national maps for USA group.
07:45 This contains data from the National Map, the USGS, EPA, and many other federal government users.
07:55 So I've shown you very briefly how we can discover and organize our content. Now let's go ahead and make a map.
08:05 I've opened up the built-in ArcGIS.com viewer.
08:16 ...but I'll stay with the topographic basemap and what I'd like to do is make a map of Washington, D.C.
08:23 So we'll search for the location and zoom there, and let's zoom in a little bit further...
08:31 ...and as I get closer, you'll see the detailed content that's been contributed to the basemap by the District of Columbia.
08:38 Now I'd like to do more with this map and add content, and I can add content from ArcGIS Online.
08:45 I can also search the open Web for content, and I can connect to a specific ArcGIS Server, maybe a server within your organization...
08:54 ...and I can also search for content within groups that I'm a member of and I'll open up one of those groups and we'll take a look.
09:01 Here are the Washington, D.C., parcels. I have a little preview of what that might look like, and I can click to add it to my map.
09:08 Now we're not adding local content. We're adding live Internet services to my basemap.
09:14 Here's the zoning. Let's go ahead and add that to my map as well.
09:19 So once I've completed my map and I'm satisfied with what I have, I can go ahead and save it.
09:28 Now when I save it, I'm prompted to give it a title and I also need to provide some tags. The tags are useful for search.
09:40 And I also need to give it a brief summary, and I'm taking some shortcuts here.
09:44 Let's go ahead and save the map. Now we're not copying any data.
09:48 Instead what we're doing is we're saving this map into our ArcGIS Online account.
09:54 And we're just remembering the references to these live Web services that I've connected to.
09:59 Now I can view this map in my content and here it is at the top of my list...
10:04 ...my newest map, and I can open it and I might want to edit this a little further.
10:08 I might want to add more detailed description...
10:11 ...but you can see that the layers that I've used to author the map have automatically been captured for me.
10:18 Now I need to decide how I want to share this map, and I can share this publicly with everyone, meaning anybody can find this map.
10:26 Or I could make it a private map.
10:29 Maybe I only want to share it within members of my organization and I might limit that to one of my groups.
10:36 Here's my Washington, D.C., group.
10:39 Or I can use the groups as a way to organize content and also make it publicly available, which is what I'll do here.
10:46 Now anybody that visits this site can type in search keywords and discover the map that I've just shared.
10:55 Now an interesting thing about a map is it's more than just a map now.
10:59 It is not only the way that we do our work but also the way that we share our work.
11:04 When I open this map, I have some choices.
11:06 I can open it in the ArcGIS.com viewer, which I just used, or I can open it in Explorer Online or in ArcGIS Desktop 10.
11:16 Let's take a look at this in Explorer Online.
11:19 Now we had a brief peek at Explorer Online just a few moments ago, and Explorer Online has some interesting capabilities.
11:26 One of the things I can do is I can add a little notation to my map. This is called a map note, and I can add some additional content.
11:35 We'll give it a title. I've clicked on the White House here so that's an obvious title.
11:40 And also what I'd like to do is I'd like to include a photograph.
11:43 So this is a URL to an online photograph and when I click OK, we've attached that photograph to this location...
11:50 ...so you can see very quickly we can bring in all types of other content into my map.
11:56 And as I showed you earlier, we can also create a presentation. So I can add a title, and I can capture slides.
12:04 I can pan and navigate around my map, capture more slides, and create a presentation like you saw earlier.
12:12 Now what I'd like to do is shift gears and open up ArcMap. This is ArcGIS 10.
12:17 And I've started a basemap. This is a map showing some historic locations with buildings in the Shaw district in Washington, D.C.
12:25 I'd like to add more content to the map, and ArcGIS Online is now built into my ArcMap user experience.
12:33 I can connect to the same group that I looked at earlier for content...
12:38 ...and here's that D.C. parcels layer that I added to the viewer earlier and I've just added it now to ArcMap.
12:45 Now I still need a basemap behind this, and the basemap gallery with all the basemaps we looked at earlier is now part of ArcMap...
12:54 ...and I can choose any of those and add those to my map.
12:58 Now of course using ArcGIS Desktop, I can do quite a lot more. I can perform GIS analysis.
13:04 And here what I've done is I've done an analysis which shows the nearest locations to metro stops...
13:10 ...because I'm developing a walking tour of historic sites.
13:15 What I'd like to do is I'd like to share the results of my analysis with others and I can do that by creating a layer package.
13:23 When I create this layer package, I have two choices.
13:25 I can save it as a file or I can upload it directly to ArcGIS Online, which is what I'll do here.
13:33 I need to give it a summary description. I need to provide some tags. And I also need to decide how I will share it.
13:40 When I click OK, the layer package is being created and what's happening is the data is being encapsulated with the cartographic information...
13:48 ...and it's just been sent to my ArcGIS Online account where anybody can discover it and use it here.
13:56 Another really interesting thing...this is really neat. I'm very excited by this. This is the new platform for ArcGIS.
14:04 So this is an iPad. I know some of you have these. This is a wonderful platform, and ArcGIS now runs on the iPad.
14:11 And this is brand new. It was just released on Monday, as a matter of fact, and it's a free application that you can get from the Apple Store.
14:21 And what's really exciting about this is all of the ArcGIS Online basemaps and all the content that have been shared by Esri and other users...
14:30 ...are now available to us for free here on the iPad or the iPhone.
14:35 Let's open up that D.C. map that I just created.
14:38 Here it is and we'll click to open it and we'll see the topographic basemap and we'll see the parcels and also the zoning that I had earlier.
14:48 And we have some additional tools that I can use.
14:51 For example, I can identify a location or I can click to measure and do much more.
14:57 So I've been able to provide just a brief overview of ArcGIS Online.
15:01 If you haven't done so already, I encourage everyone to visit ArcGIS.com where you can begin your online GIS experience.
15:10 Thank you very much.
15:14 Good. That's great. Thank you, Bernie. Extraordinary presentation.
15:23 I'd like to now take a moment and introduce Barney Krucoff.
15:27 He's actually the GIO, the geographic information officer or technology officer for Washington, D.C. ...
15:33 ...and he's been working and his staff have been working collaboratively with us in a kind of model city program in Washington, D.C. ...
15:40 ...pushing the envelope for implementing services across their government and open government.
15:47 So, Barney, you wanted to talk for...
15:50 You have 35 minutes.
15:52 35 minutes? I can't talk that long, but you did call me out earlier so I would have been still going.
16:00 First of all, we wanted to thank you for showing D.C.
16:03 It looks great and it really shows off the data and the work that so many agencies, staff, and contractors...
16:10 ...put into creating, maintaining, and documenting this information.
16:16 We really haven't been able to do mashups that showed our stuff before and now we can.
16:22 This is important in a couple ways because not everybody contributes data to these sorts of systems.
16:27 And the community basemaps allow you to do a couple of things.
16:30 One, we've got some good cartographers on staff, but they're better when they have the templates. So it helps our stuff look better.
16:38 Two, it can help us contribute to something that goes beyond our boundaries.
16:43 We're going to only map the city of D.C., but if our neighbors contribute and the detail goes further, you get something that's greater than the sum of the parts.
16:52 And that's important. Also, the Web services really help us as data publishers.
16:58 As our data changes, our users receive the changed data, but that really has never reached critical mass.
17:05 We've had Web services published for a number of years. I think now it's point-and-click easy and your users will get that.
17:14 So, to my fellow GIS professionals out there, I think what you brought me up here to say is, contribute data, put it open.
17:21 D.C.'s gotten tremendous benefit out of having done that and these tools make it easier.
17:27 That's great, Barney. That's great. Thank you so much.
17:38 Barney is not just a contributor and participant with us here.
17:42 He's actually, as I mentioned, pioneering open government and use of the services environment within the enterprise.
17:48 Those are two separate stories but they also connect together.
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