00:01I want to start this morning talking about maybe building on something that he said about maps that tell stories...

00:10...maps that are important for decision making.

00:14And while many of you make maps, some of the maps are really...are really...they don't tell stories.

00:22They're just documents, and they're not necessarily well thought.

00:26I like to call this geoinformation products.

00:30That's the code word for maps.

00:33And I think in their design is the...the key to this magical word we talk about, understanding.

00:42Good information products require good design.

00:45Maybe that's the bottom line of what I want to talk about this morning.

00:48That means understanding the issue, working with people like David to understand what's on their mind...

00:57...what the basic issue actually is, then figuring out what the appropriate data is to support that product...

01:03...and doing analytics and manipulation of the data, combinations of the data, whatever it is...

01:08...and then, of course, this magical component of great design, a compelling design that helps tell the story.

01:16So the words are interesting here...good products, information products help us understand there's a key to action...

01:25...and they support action.

01:27So rather than just talk about this as a philosophy, let's look at a few examples.

01:31This one was done by NOAA. It was the tsunami forecast.

01:36When the tsunami hit in Japan, NOAA had this template hanging around.

01:40They just poured the data into it, and it saved lives, showed hour by hour what was going to happen.

01:47And I talked to the mayor in Honolulu, he says, Wow, that map helped us evacuate areas. It absolutely saved lives...

01:54...and helped us understand the whole dimension of it.

01:58Good information products are timely.

02:01Two days later, this product, while interesting, wasn't necessarily very valuable.

02:08This is another map that was done in Japan, and it was not disseminated.

02:14This is the Fukushima plant and the nuclear radiation that came out of it.

02:19Most of you probably read that the four-kilometer region around Fukushima was evacuated...

02:25...but this map makes it clear that beyond four kilometers, like between 10 and 15 kilometers, radiation pummeled...

02:33...got in the food supply, got in the milk supply, and ruined a lot of peoples' lives.

02:38Hasn't shown up entirely yet, but absolutely this level of radiation.

02:42But this map wasn't...this map wasn't communicated for four months.

02:47The poor little GIS guy who built this map, well, it was...I wouldn't say it was a secret, but it didn't get out...

02:55...and ultimately, it not getting out cost the prime minister his job.

02:59So I'll simply say, Good information products disseminate the knowledge quickly.

03:07Another dimension of good information products is that they communicate importance.

03:11These hot spots for biodiversity in South Africa clearly illustrate the importance of certain geographies versus others.

03:20And good information products support decision making, using spatial analytics, models, that, in this case...

03:27...show in New England the best place for wind farms, or in the map on the right...

03:33...the best place to drill for oil where the hydrocarbons actually are.

03:38And good information products sometimes illustrate change.

03:42On the left, the Landsat picture is showing land-use change over the last 40 years.

03:47And on the right, a much more dynamic picture showing climate change dynamically over North America for a season.

03:57And then sedimentation change as a result of building a dam.

04:01Good information products sometimes show status, like in Haiti...

04:06...the aid funding there that happened over the week after the event last year...

04:12...or President Clinton's allocation of where he's spending money on his CGI grants...

04:18...or in the upper left an example that we've shared here at this conference before...

04:24...government expenditures from the recovery act on the right versus where the importance...

04:32...where we should have spent money for a particular issue like education or health care or bridges or the like.

04:38Good information products sometimes can show the future like Jane Goodall's Gombe area showing protected areas for villages...

04:49...and in Oregon, most of you know, Oregon's a beautifully, well-planned city, the land-use plan for Oregon...

04:56...what's the future going to hold?

04:58Or, something a little more timely or shorter time, immigrants, illegal immigrants coming across the Texas border...

05:05...predicting where they're going to move.

05:09So, in summary, key points.

05:12Good information products provide timely information, they...well you can read through the list.

05:20They're effective story-telling frameworks.

05:25And we don't often think about this discipline.

05:29This discipline about storytelling with maps is an old discipline certainly, but it's also needing to be refreshed given the new technologies.

05:41And we need to remind ourselves, that's probably why I'm talking about this, today that we...our maps communicate.

05:49What it is that we want to communicate?

05:51And connecting with, for example, the visions of what David really wants to see at the executive level...

05:59...what maps and what stories do we really want to tell the president of the United States or congress...

06:04...or our leaders that really make a difference.

06:08Last year, Allen Carroll who used to be the chief cartographer of the National Geographic Society...

06:14...joined Esri and started a team called the storytelling maps team.

06:19You can look at his website.

06:21Each week he publishes a map of stories as examples for you to copy, and he's also making available templates.

06:30He's in early stages, but the idea of template sharing that we can simply pour data into like...like the NOAA map of tsunamis...

06:40...an event happens, and we take...so best practices.

06:44It's going to be a very exciting time this year.

06:48The next thing I want to talk about is a bit on how GIS is changing.

06:54Evolving technologies and sciences are dramatically expanding our capabilities and...

06:59...for me, this is the most exciting year of my life, frankly.

07:04I'm seeing things emerge that I could only dream of when we started 40 years ago.

07:13We're increasing the ability to measure using crowdsourcing tools or...or sensor networks with much more data...

07:22...and the whole issue of large volumes of data are bringing up other issues about how we share it, how we make it available...

07:29...how we serverize it, and those bring up issues about privacy, ownership, and things like that.

07:37And our computing continues with Moore's Law to expand...

07:41...and dramatically grow with a whole notion of cloud computing and SaaS, Software as a Service, computing environments.

07:49And these computers are all getting connected physically with bigger bandwidths, the pipes are connecting them...

07:55...but also layering on top of that is this whole new dimension of social networking, collaboration across the world...

08:05...and this is driving changes in science.

08:07It's changing how we see things, how we model things, how we analyze things, and how we collaborate.

08:15The whole world of collaborative science is emerging, and GIS also in its world is opening up.

08:22It's becoming easier and more embedded and more interoperable with other tools and going 3D and multidimension...

08:30...and integrating real time information.

08:32These are...well I've spent a lot of time on this slide, but I love this slide because it shows all of it...

08:40...kind of coevolving together as a platform or series of platforms for..for what's happening in our profession.

08:48And out of these is emerging a new pattern.

08:53I shared with the executives early this morning that, when I started this 45 years ago, we used mainframe computers...

09:00...and when scientific computing came along with many computers and workstations, it made a huge difference.

09:07Things were easier and more accessible, and I could buy my own computer rather than using the mainframe at the university.

09:15We're about to see the same kind of dramatic change when that happened with this whole cloud web pattern.

09:23This is an intuitive platform that will take geospatial platform, geospatial professionals, datasets and applications and stories...

09:34...and allow them to be shared in an open environment with people like David.

09:39And, in turn, David will be able to message in and interact with these and build his own information sets...

09:46...do explorations that we have only dreamt of or have been principally the domain of...of professionals in the past.

09:53This pattern is a collaborative framework, and it will provide greater access, orders of magnitude greater access...

10:02...and also enable a kind of common infrastructure that'll connect the different stakeholders and federal agencies...

10:09...integrating, synthesizing data, facilitating better communication, breaking down the stovepipes...

10:16...as David said seven times in his talk. I was counting.

10:22And, this pattern will help coordinate work.

10:26And here I'm talking about work, in particular, agencies, mission operations, but also between and among agencies...

10:34...the measurement organizations and the data management organizations, serving into analytic frameworks...

10:41...and labs and research centers and supporting the idea of planning and design and decision making.

10:47The whole life cycle of change will be supported.

10:52And, over the last several years, this...the adoption of this platform...

10:59...the adoption of this technology is starting to take hold in the federal government under the mantra of the geospatial platform.

11:08The federal government at large, given the guidance of FGDC, as well as individual agencies...

11:14...like USDA and EPA, and NOAA, and so on, are skinning this environment for sharing their content in their catalogs...

11:24...and making their information available in easy-to-use environments, linking back to major databases that can power these services.

11:36This kind of platform, this kind of vision will support many policy initiatives, the kinds of things that again...

11:46...Mr. Hayes talked about...jobs, jobs, jobs, maybe not in Department of Interior but other...other...other initiatives...

11:55...and citizen engagement and more open government and doing more with less, things that we hear about from governors...

12:04...and the president when they're wanting to drive better efficiency and make government a more responsive organization.

12:13Well, that's sort of my key message.

12:18I want to talk now about how Esri is trying to enable some of that drive.

12:25And this has to do very specifically with some of our tools, some of the efforts, work efforts that frankly you pay us to do...

12:35...through our software and services.

12:39Each year, we release, just about every year, sometimes year and a half, a new release of our technology.

12:45This year, in about eight weeks, we'll be releasing something called 10.1.

12:51And it's a dot release of our tools, so seemingly you'd think, oh, it's just a little fixing of bugs.

12:57No, no. This is probably our biggest release ever in terms of new capabilities and also enhancements in quality and performance...

13:08...and especially emphasis on usability of the tools, making things easy, not simply backroom or special.

13:17This will empower the geospatial professional to be more effective across their organizations.

13:24These enhancements are being implemented both on the enterprise systems like desktops and servers...

13:32...but also in new online cloud pervasive environments with emphasis on services, cloud, mobile...

13:42...access to these geospatial assets that you've been building.

13:47There's six main themes I'm going to talk about this morning generally...

13:52...and then we're going to drill into these themes with use patterns right after lunch.

13:58They are online, the desktop and server environments, mobile and mobility with GIS enablement...

14:07...a developer discussion, and, finally, some talk about templates and solution patterns that are emerging.

14:16I'm going to start off with a little discussion about ArcGIS Online...

14:20...which is where we placed a huge amount of your resources in the last several years.

14:27ArcGIS Online is the name it's called. It's a cloud-based system that can be deployed either in an online environment or on premise.

14:37And it has two major themes.

14:39One is geospatial content management, and the other one is mapping and access to that content.

14:50This is subscribed to by individuals or through departmental accesses or complete enterprises.

14:59It organizes geospatial content. What do I mean by that?

15:03It means it can link to, connect, dynamically integrate distributed datasets in different disciplines or in the different stovepipes.

15:13It connects them through a user and content management system with a catalog so I could easily, using web tags...

15:24...search, discover, integrate data dynamically no matter where it lives.

15:30And then, grouping. I can organize these contents and users into groups like communities.

15:38And, for those individuals who don't have a server, I can upload the data and have it automatically turn into a service.

15:46These are some of the main themes.

15:48It clearly is a new architecture.

15:52It's not obsoleting desktop or server technologies, but this cloud environment enables a new architecture...

16:00...that connects all the rest of it, all the servers, all the desktops together.

16:06The heart of this system, listen carefully, is something we're calling intelligent web maps.

16:13So most of you know what a web map is.

16:15Intelligent web maps integrates services, you might think of it like a mashup, multiple services, data services, map services...

16:24...model services that might be living in a distributed environment.

16:29It's...these web maps are intelligent in the sense that they have vector and tiled caches of information...

16:40...and I can interact with them with little information pop-ups, and they're dynamic...

16:47...so if the weather changes, my map is up to date. If the traffic changes, if intelligence changes, they're always up to date.

16:54So the pointer's back to the measurement environments or REST services that are being provided...

17:00...which might be transactionally changing.

17:02They can integrate temporal data so I can see these intelligent maps through time...

17:08...and I can drag and drop on them spreadsheets of data and see it come alive.

17:13Quite, quite thrilling.

17:15And I can also annotate on them and sketch on them and do what I like to call geodesign.

17:20David called it planning.

17:22I can bring up a beautiful map that might be interpretive, and I can lay out my plan...

17:27...and then quickly evaluate the consequences of that plan.

17:31So this is a new publishing map and data publishing environment.

17:37So going back to what I mentioned before, good information products are very important to design.

17:44This new discipline of intelligent web maps, new publishing platform...

17:50...means that we need to apply these thinking exercises to figure out what is...

17:56...what are the information products that people need and want to be able to make decisions.

18:01So, as you can see, I get pretty excited about this.

18:05These intelligent web maps are not limited to an application.

18:10In many ways, they need no software...they're like no software, no GIS software.

18:16They live and can be viewed on a cell phone or on an iPhone or in an Android device or they can be embedded.

18:26I can just grab this map and drop it into my blog or into a website or look at it through a browser.

18:33In other words, they're not an application. They're not an app. They're a map.

18:39But sort of like...they're sort of like an app.

18:42So if I design my information product right, they become an app without any burden of software, and they can go everywhere.

18:49This is a very important concept to understand.