Using ArcGIS Online to Better Understand Our Nation

Owen Evans, Ken Gorton, Art Haddad, and Marten Hogeweg of Esri demonstrate ArcGIS Online and how it enables and empowers different people in your organization.


Feb 22nd, 2012

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00:01ArcGIS Online enables many different groups in your organization, different groups of people…

00:08…and also across many different platforms.

00:11Up next, we have a series of four demonstrations to look at these four different perspectives.

00:17First, the GIS professionals. In many cases, that's you.

00:21Second, self-service mapping for those who are not here today but just want to make simple maps.

00:29And third, the office. How so we broaden the reach of mapping into every office?

00:36And fourth will be the organization, how to use the platform to drive the ever-changing workflows that you need to accomplish.

00:44Well, let's look at the first perspective, the GIS users.

00:48What are their characteristics?

00:49I think I would put myself in that category. I'm one of those. I love to use GIS to analyze and solve the hard problems of the world.

00:58But there's a challenge, and that challenge is, how do I share my work?

01:01How do I share it with my boss or with others or with the world?

01:06Honestly, I have never sent my boss an e-mail that said, Here's a link to a live, dynamic map.

01:13So how does he even know what I do?

01:16It's kind of a dilemma.

01:18I need better ways to share that information.

01:21Well, my world changed about three months ago.

01:25I was in Abu Dhabi and in four months, excuse me, and in four minutes, I was able to take the work and the analysis I was doing…

01:33…and share it, host it in the cloud, and then share it with my boss halfway around the world, and to put it in his hands…

01:41…on the mobile device of his choice, his iPad, his iPhone, or whatever device.

01:46And for me, that was a real empowering moment because I realized that I've been missing a huge part.

01:53I love doing the analysis, but I could never get that information into the hands of the right people.

01:58So it's such an empowering experience that we wanted to try to take you through a similar version of that this morning.

02:04So please welcome Owen Evans.

02:13Thanks, John. Good morning, everyone.

02:16Like many of you GIS professionals in the audience, I can relate to the challenges John just described.

02:21It can be hard to share our work.

02:23Many of you that have servers in your organization, it could be hard to access over the network…

02:28…or they might even be under control of another group or team.

02:31Even if you get your services published, most of us GIS professionals, we're not developers.

02:36We can't just write a quick web app or mobile app to plug our maps into to make them useful for others.

02:41Usually developer time is hard to come by.

02:44I want to show you how an ArcGIS Online subscription can empower you, the GIS professional, to publish your work as live maps.

02:52When I log in using my subscription account, the generic view of ArcGIS Online is replaced…

02:58…with a view tailored for me and my team.

03:01It connects me with my team members and provides us with a common place to host and manage our geographic content online.

03:08We can configure the website to reflect the work that we do.

03:11This includes changing the home page graphic and URL as well as the featured maps and other aspects of this site.

03:18An online account is a perfect complement to my professional GIS tools…

03:23…because it helps me get my map from here on my desktop out to everybody.

03:27I'm working on a map for my boss of the best place to put wind farms.

03:31I guess my new boss is the deputy secretary, right?

03:34So what I did was, I started with this wind speed data from the National Renewable Energy Laboratory…

03:41…and then excluded the areas that are too deep to build wind turbines as well as areas where building is restricted…

03:47…such as shipping lanes and environmental protection areas.

03:50Then, I summarized the results based on leasable areas from the Bureau of Ocean Energy Management.

03:57The result is this map which shows the best place to put wind farms.

04:01So I finish my analysis and I have my final map, now I'm ready to share it.

04:06This is usually where the process starts to slow down.

04:09But with my online subscription, I can just log right in here from my desktop and start the process of sharing.

04:19Using ArcGIS 10.1, I can publish a hosted map service to my account in the cloud right from my desktop.

04:29A simple slider allows me to adjust and set the appropriate scale levels for my map.

04:35And any properties or descriptive information I've entered in my map document…

04:39…will be used to describe the published service as well.

04:42So this means there's just one place to manage all of this information for both my source files and my online content.

04:49I'll analyze my map to see if it's ready for publication.

04:53When I do that I get a message that says I don't need to publish the ocean basemap which I got added to my map…

04:58…since that's already available online as a service.

05:01So I'll remove it, and then I'll go ahead and publish my map.

05:06Now what's happening here?

05:08Right now it's taking all the data in my map document, no matter where it is, could be on a server…

05:12…in a workgroup or enterprise geodatabase…

05:14…could by on my own system in a file data source, it doesn't matter, it's packaging all of that up, combining it with the map document…

05:21…as well as all the properties I just set for this service in this wizard that I just went through, and it's putting that in a single file.

05:28That file is then being uploaded to my online account, it's being unpacked, and then a service is being created from it.

05:36Now I'm not sure of the details of everybody's publishing workflow, but I know, for me…

05:39…it can often take me more time to find the IP address of the server I need to connect to…

05:43…than it did for me to just go through that wizard.

05:46So it looks like my service is done publishing here.

05:49So let's go back online and see what we have.

05:54So here in my content area I see two items.

05:57One of those is a service definition.

05:59That's that file that I was referring to that contains the map…the map or the data, the map document and all the properties.

06:05And then the other item here is the service itself.

06:10Now we can see this is a brand new service.

06:11It's actually still building tiles, and the other thing that we see is all that information that was entered on my desktop…

06:17…the title, the summary, the description, the tags, the data source credits…

06:23…everything that I had on my desktop is all right here.

06:26Now I can use some simple tools and change this or expand on it if I need to, change the title, maybe add a note, and we're done.

06:42And it looks like my cache is actually finished now as well.

06:45So we can open up my map and zoom in, and here it is.

06:51A hosted service which just a few seconds ago was on my desktop is now up in the cloud.

07:03So I want to add one more service to this map, so I'll just search for it on ArcGIS Online…

07:10…and this is a service that my colleague has published, and I just want to add this to provide a little more context to my map.

07:14So I'm mashing up somebody else's work with my work, and I just want to get my map exactly how I like it, and there it is.

07:22So now I'm ready to share.

07:24So I'll start just by saving my map.

07:36And then once I save it, it's just a few clicks to share.

07:39So I can share with my team and, right now, my boss can access this map on his computer or mobile device.

07:45If I'm ready to share this map with everybody, I can just check another box, and now anybody can search for and find this map.

07:52I can even go one step further and combine my map with one of the ready-to-use application templates…

07:57…that's available on ArcGIS Online.

08:00So now you see my live map as well as the legend and a few simple tools across the top which enable people to print the map…

08:06…to perform measurements, or even to share the map with others via e-mail or social media.

08:10So that's that link John was talking about. You could e-mail this out to anybody right from this application.

08:16I also wanted to show that the map is accessible on a mobile device as well.

08:21So here's my iPhone. I'm just going to launch the ArcGIS application…

08:24…and you can see I'm logged in with the same account I was using on my desktop and online over here.

08:29And here's this wind energy potential map published just today, and we can open that up…

08:37…and here's the same map on my mobile device as well.

08:41So there's that one map concept that Jack was talking about.

08:44So I've got one more item to discuss.

08:47But before I move on, I just wanted to get you to think about for a minute what I just showed.

08:51In the past, it might take me hours if I'm lucky here, most likely much longer…

08:55…and what I just did was publish a hosted mapping application as well as make my map available on any mobile device…

09:01…all on my own in just a few minutes.

09:06The other topic I wanted to talk about is collaboration.

09:09So I've made my map visible to everybody, but people still need to search for the right things to find it.

09:14I can advertise my map to specific people by sharing it with the groups I belong to on ArcGIS Online.

09:20And I can also post my map to my team's gallery.

09:25So now, when people access the gallery, they'll see my latest map advertised right here, and they can discover it that way.

09:33Likewise, when they access the groups they belong to, like this group devoted to energy issues, they'll also see my map here as well.

09:43Now another way people can collaborate is around the same map.

09:46So I previously published a draft version of my wind energy potential map, and I asked my colleagues to let me know what they thought.

09:56So you can see they've been busy making comments on my map, and they've been doing things like…

10:01…bringing my attention to news articles about the related issues that are associated with this map and also just asking questions.

10:08So just like they did, I can use some simple tools to sketch on the map and maybe I'll answer the question that this person asked…

10:19…so I can just draw on the area…now everybody knows, right…

10:33…and I can choose from a palette of symbology and get this just how I like it.

10:38And now everybody knows the answer to that question.

10:41So in this way this map can become a living map that everybody can contribute to and evolves over time as the data evolves…

10:47…as the analysis gets more refined, and as the issue evolves.

10:51So to summarize, ArcGIS Online and a subscription provides GIS professionals with tools to publish…

10:57…and host your own content in the cloud.

11:00It gives you tools to collaborate with others, and it does all this in a personalized environment.

11:05Thanks very much. Back to you, John.

11:11Thanks, Owen.

11:14Let's move on to our second demonstration, self-service mapping.

11:18I'm a GIS professional, and my biggest enemy, my biggest enemy are those people that walk into my office…

11:25…interrupt the work I want to be doing because they need help making a simple map.

11:30Or, they need help finding data.

11:32So I end up spending my time. I always help them, but you keep thinking there should be a better way.

11:38There should be an easier way to do this.

11:40Well, enter the world of self-service mapping.

11:44So if you find yourself in this situation, consider how you could teach them how to help themselves, to be self-sufficient…

11:52…to do it on their own.

11:54To learn more about this pattern, please welcome Ken Gorton.

11:58Thank you, John.

12:02As John was saying, it used to be quite common for colleagues from other departments to stop by my office, data in hand…

12:09…and say something like, Ken, I've got this project coming up. I really need your help.

12:14I need you to make a map of this data.

12:17Usually it would take two or three iterations before they were satisfied with the content or the colors on the map…

12:24…but then along came self-service mapping.

12:26And once we showed them how easy it is to make their own maps…

12:31…I'm not getting so many visits from colleagues from other departments now.

12:36So this morning I'd like to show you what we showed them and how we got them started.

12:40I'll begin by signing into my subscription account.

12:44I'll go to my home page because this is a great place to see what anybody has shared with me recently…

12:52…but it's also a great place to launch my online mapping tools, and we want to make maps.

12:58Now this first step, importing my data, goes pretty quick so I need you to pay attention to this.

13:03I don't want you to miss this.

13:05To get my projects onto my map, I simply drag and drop my data file.

13:09Bam. Did you see that?

13:12My projects are on the map.

13:18And that includes the attribute data as well.

13:23Now this data is part of a report from Restore America's Estuaries, an alliance of 11 community-based conservation organizations.

13:31These are their federally funded coastal restoration projects.

13:36Now the first time I show this to somebody, their initial questions usually include some variation of, Can I reconfigure those pop-ups?

13:44And can I change the symbols?

13:46Of course, the answer to both of those questions is yes.

13:50I can put any kind of static content in these pop-ups to make them all uniform, or I can individualize the pop-ups to the projects…

13:59…simply by choosing from the attribute fields that were imported with this data.

14:06I could also add charts and graphs to my pop-up, so I'll add one here that shows the project funding.

14:19Now changing the symbols is just as easy.

14:25I'll vary the size of these symbols based on the volunteer hours field to show the level of community participation…

14:31…in each one of these projects.

14:36And that's better.

14:39Actually, that pop-up is quite a bit better.

14:43Now I'll go ahead and save this.

14:44Now when I do, I'll go ahead and save this into my coastal restoration folder.

14:54And when I do, it's saved into My Content, and when I go there, I can see this link, this new web map that I just created this morning.

15:02If I open the link, it takes me to a details page which I can edit to add any additional descriptive content I might like.

15:12So I'll take a second to rearrange this.

15:27Now you see I have an image in here.

15:30I can put just about any kind of rich content in here, images, URLs.

15:35I could even copy and paste HTML content from a web page if I want.

15:40I'll finish this up by finding a nice thumbnail, and I'm done.

15:47That, my friends, is self-service mapping.

15:51But for many people, the most important step is still to come.

15:54The reason they need a map in the first place is because they have a story to tell.

16:00They want to communicate, to inform, perhaps raise an alarm.

16:05We've seen how we can share our maps using web application templates.

16:11Well, just last week, we added a few more to the library to help you tell your stories.

16:16So I'm going to choose one of these configurable storytelling templates to publish a live website.

16:26And with this, I'm going to try to tell the story of coastal restoration.

16:31Quiz question, What's the handiest thing about a configurable web app?

16:37It's configurable. I don't need to be satisfied with one size fits most.

16:46I can add the story to the map, and this is what people will see on the opening page of my website every time they visit it.

16:56So now people don't open my web map. They unfold the story of coastal restoration, and from there they can explore the map.

17:08There are a lot of stories that need to be told.

17:11This one just published this morning from our friends at the World Resources Institute tells the story of coral reefs at risk.

17:20It shows current threats to the world's coral along with projections for 2030 and 2050.

17:29By the way, this nice multitabbed website was also built from a configurable storytelling template on ArcGIS Online…

17:37…that anyone can use to tell their stories.

17:40So that's how many people are using self-service mapping.

17:45Their using their own data. They're building their own maps, and then they're using those maps to tell the stories that they need to tell.

17:53So I'm glad you let me show you that this morning. Thank you. John.

18:02Thanks, Ken.

18:03Let's move on with our third demonstration, the office.

18:07How do you broaden the reach of maps into every office? And I mean every office in your organization.

18:14To hear an exciting new product announcement, please welcome from the software development team, Art Haddad.

18:21Thanks, John.

18:25I'm excited to be here today as part of the software development team to announce a new product that works in Microsoft Office.

18:34Yes, we are adding mapping capabilities and technologies to the Microsoft Office product suite.

18:40So let's…what I want to do today is give you a sneak peak at what's coming.

18:44We've going to start inside of Microsoft Excel.

18:46Now in Excel, I have a workbook open with a number of spreadsheets.

18:50This spreadsheet happens to have gross domestic product and wage information by county for some states around our nation.

18:57And a common task would be to obtain an answer using a pivot table on some more information about that…about that detail.

19:05So here I'll go ahead and sum up wages and regional gross domestic products by state name…

19:12…and I'll format those just using the dollar sign so I can see actual values here and…

19:17…of course, I would represent this information using a column chart.

19:22So as you can see here, I now have a column chart with the aggregations.

19:26It doesn't really tell the story that I'm looking for, especially since I'm working with some common geographies here.

19:32So what I want to do then is switch over to a new ribbon that we've added to the Office products suite.

19:38This is the Esri maps ribbon, and the first thing I want to do here is sign in to my ArcGIS Online account.

19:46By doing this, I actually unlock some additional capabilities that I will use later on in the demonstration…

19:53…again if I can learn how to type. There.

19:57So what I'll do first is insert a map, and I'll position this map a little bit wider so you can see things…

20:03…and then I'll simply select some data on that pivot table that I want to add to the map.

20:10So by selecting the data, I know that I'm using state names so I can use a common state type…

20:17…that will give me back the geographies that I can add to the map, and simply clicking this button, bazinga…

20:24…I now have states on my map.

20:28What I can do now is, but it's still not enough.

20:31What I really want to do is style this information so I can represent the values that I really want to see using a color range…

20:38…and by simply selecting a few options here and selecting this specific color range…

20:44…I can now see the larger regional gross domestic products using a darker color.

20:49Let me go ahead and zoom in a little bit here and change out the basemaps so I can work with a basemap that I'm interested in.

21:04Now this is also…this is added by address information.

21:09So what I want to do now is use another option on this ribbon called Add Excel Data.

21:13I want to specify that table by addresses.

21:17So what I'm doing now is adding all that spreadsheet information, sending it up to my ArcGIS Online subscription…

21:24…using the new world locater service, and that's going to give me back the coordinate values…

21:29…that I can use to represent those government-awarded contracts on the map.

21:35So as you can see, I now have those points on a map and, of course, pop-up information is readily available for me.

21:43But I want to, again, see those larger contracts using a larger size.

21:48So, again, a few simple clicks using the Style Configuration tool, I can specify the local amounts using the larger values.

21:59So, really simple, but it's still a little cluttered to me so what I want to do is clean that up a little bit by selecting the Clustering feature.

22:07So really quick, I can clean up the map to give the information that I need, and as I zoom in, the clusters break apart a little bit more…

22:16…and show me actual values that are within the clusters.

22:22That's all good, so my story's coming together for me.

22:25What I want to do now is go in and leverage some work that my colleagues have been doing and share through ArcGIS Online.

22:31So I know that there's some other government-funded projects that are available on my organization subscription…

22:39…and I want to add those to the map as well.

22:42So with a few short keystrokes, I can now add all the information, not only from my spreadsheet…

22:48…but also from my colleagues' work that was shared using ArcGIS Online onto the map.

22:53Now there's some additional capabilities on this ribbon that I really haven't gotten into yet.

22:57For instance, sharing all the work I just did within Excel back up into my ArcGIS Online system.

23:03But there is one feature I really want to focus on and that's sharing with PowerPoint.

23:09So if I slide the Excel spreadsheet out of the way a little bit, you can actually see a PowerPoint deck underneath.

23:16So what I can do here is simply select that option, create a slide in PowerPoint.

23:22I know I've been focusing on North Carolina as part of my story, so I want to select that on the map…

23:27…and, again, create that PowerPoint as well.

23:31Now I'm going to switch back over the PowerPoint, and in PowerPoint we've also added a new ribbon…

23:36…that has an option to search for additional intelligent web maps from my ArcGIS Online or even my organization.

23:44So working with that coastal restoration project that we just added, specifically tied to my organization…

23:51…I can now open up that work and see this…and zoom into the place where I want it to be and simply create that map slide…

24:00…so that when I actually go back up and I present this slide…the slide show…

24:05…I can now unfold the story of exactly what it is I'm looking for.

24:09So in summary, we have a new product in town.

24:12It's known as Esri Maps for Office.

24:15It allows you to work with your information, your data, using Esri maps and technologies in a very familiar environment…

24:22…the Microsoft Office product suite.

24:24And last but not least, allows you to share that information with your colleagues, not only through ArcGIS Online…

24:30…but with other components of the product suite itself. John. Thank you.

24:39Thanks, Art.

24:41I want to ask you two questions that came to mind watching the presentation.

24:44One is, when we all get this capability and, two, on that PowerPoint slide, can you zoom in and out on the map?

24:53Yes, John, you will be able to zoom in and out on that map when we go beta in late March of this year…

24:59…and final should be in summertime 2012 as well.

25:02Okay, thanks.


25:08And everybody realized that was a staged question, right?

25:11Okay. I do want to emphasize that what you just saw with Art is really a way for us to bring mapping into the rest of the organization.

25:20If my enemy are those people that interrupt my work, then this is the tool that can put mapping in the hands of the financial people…

25:26…the budget people, anybody who's using Office, anybody who's using a spreadsheet.

25:32Now let's go ahead and move on to our fourth demonstration.

25:35This really is about the organization and bringing it all together.

25:39There's another group of people that are going to be interested in some of these capabilities, the CIOs, the administrators, the executives.

25:47So we want to take one last look at ArcGIS Online this morning with a demonstration. So please welcome Marten Hogeweg.

25:55Thanks, John.

25:59ArcGIS Online allows you to create a custom website to support the collaboration between the GIS professionals…

26:05…and the self-service mappers within your organization.

26:09Using this console, you can manage access to your subscription and change the look and feel of your website.

26:17You can change the home page and what appears there.

26:20You can create your own galleries, and you can configure the map viewer.

26:25You can actually create your own application templates that allow you to share functionality and tools…

26:32…just like you would share data and maps, allowing you to focus on doing more GIS with less programming.

26:40If you are a GIO or CIO, you could use the simple dashboard to keep an eye on the use of your subscription…

26:47…in terms of the amount of data being stored, the hosted services in the cloud, and a number of users participating in your organization.

26:58But ArcGIS Online for your organization is more than a configurable website for mapping.

27:04It actually includes a set of APIs that allows you to build custom websites like this one…

27:10…that we're building with the Department of the Interior using Microsoft SharePoint that access the content…

27:16…the web maps, and galleries that you have created in ArcGIS Online.

27:20And just as you expect, the pop-ups, the charts that have been configured for those intelligent web maps…

27:26…are accessible through ArcGIS for SharePoint.

27:31You can configure galleries that gives your executives, like the deputy secretary…

27:36…quick access to the most important topics that they should be concerned about and they should look at.

27:43Your organization may implement workflows to streamline and structure the process of question and answer.

27:50And one such question is dear to my heart, being from the Netherlands, and that is about the stability of older dams…

27:57…due to increased precipitation as a result of climate change.

28:03A knowledge worker might use ArcGIS Online to create the answers to those dam questions.

28:10I've prepared a simple map here, and it's ready to be visible to the executive.

28:15And I do that by simply putting that into the gallery.

28:22If the executive now revisits the gallery and obviously in a real workflow, this might include notifications and updates and alerts…

28:30…to notify the executive that new information is ready.

28:34The map that I just shared appears in the gallery, and I can use that using the ArcGIS for SharePoint components.

28:45And on this map, we see older dams symbolized slightly larger to draw the attention of the executives to those kinds of objects.

28:55But we can actually do more.

28:57Using the APIs that ArcGIS Online provides, I can access the data that is included in the web map.

29:04And for example, we see here a gauge that shows the average age of the dams in my visible extent.

29:11And we calculate that using the data that was included in the web map.

29:15This gives my executive a little more analysis capability and a view of the information that is presentable to them.

29:25Here's another example of how ArcGIS Online can be used in an organization or across organizations.

29:32Looking at the federal geospatial platform website, a collaboration between several government agencies including FGDC…

29:40…Department of Interior, NOAA, EPA, USDA, and many others.

29:45And through this website, their goal is to make national, significant datasets widely accessible…

29:53…and they've customized ArcGIS Online to include a little label that indicates that a dataset like the National Map…

30:00…is consistent with open government data policies.

30:05So in summary, ArcGIS Online provides your organization a platform for sharing data, maps, and applications.

30:14It provides your executives direct access into the use of your subscription.

30:20And that includes APIs that allow you to create custom websites and further integrate GIS into your organization. Thanks, John.

30:33Thanks, Marten.

30:35You've seen a lot in a very short amount of time.

30:38You've seen some of the capabilities of the new ArcGIS Online.

30:42You've seen how it empowers and enables the GIS professionals as well as the other types of people in your organization.

30:50But I want to recap a little bit and dig into the question of, How do you gain access to this? How do you leverage this?

30:56You have two choices.

30:59It's available as Software as a Service that's hosted in the cloud.

31:03Or, you can deploy it on your own networks behind your firewall.

31:09Those are the two choices for where this can reside.

31:12The other thing you've heard us talking about is we've used the word subscriptions, online subscriptions.

31:18These are things that you can acquire on your own, for your organization…

31:23…and for anyone that's part of a federal government enterprise license agreement…

31:28…these subscriptions are going to be included in your ELAs.

31:31So you're going to have the capabilities that you saw here to hopefully empower and enable your organization.

Copyright 2016 Esri
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