00:01ArcGIS Online enables many different groups in your organization, different groups of people…
00:08…and also across many different platforms.
00:11Up next, we have a series of four demonstrations to look at these four different perspectives.
00:17First, the GIS professionals. In many cases, that's you.
00:21Second, self-service mapping for those who are not here today but just want to make simple maps.
00:29And third, the office. How so we broaden the reach of mapping into every office?
00:36And fourth will be the organization, how to use the platform to drive the ever-changing workflows that you need to accomplish.
00:44Well, let's look at the first perspective, the GIS users.
00:48What are their characteristics?
00:49I think I would put myself in that category. I'm one of those. I love to use GIS to analyze and solve the hard problems of the world.
00:58But there's a challenge, and that challenge is, how do I share my work?
01:01How do I share it with my boss or with others or with the world?
01:06Honestly, I have never sent my boss an e-mail that said, Here's a link to a live, dynamic map.
01:13So how does he even know what I do?
01:16It's kind of a dilemma.
01:18I need better ways to share that information.
01:21Well, my world changed about three months ago.
01:25I was in Abu Dhabi and in four months, excuse me, and in four minutes, I was able to take the work and the analysis I was doing…
01:33…and share it, host it in the cloud, and then share it with my boss halfway around the world, and to put it in his hands…
01:41…on the mobile device of his choice, his iPad, his iPhone, or whatever device.
01:46And for me, that was a real empowering moment because I realized that I've been missing a huge part.
01:53I love doing the analysis, but I could never get that information into the hands of the right people.
01:58So it's such an empowering experience that we wanted to try to take you through a similar version of that this morning.
02:04So please welcome Owen Evans.
02:13Thanks, John. Good morning, everyone.
02:16Like many of you GIS professionals in the audience, I can relate to the challenges John just described.
02:21It can be hard to share our work.
02:23Many of you that have servers in your organization, it could be hard to access over the network…
02:28…or they might even be under control of another group or team.
02:31Even if you get your services published, most of us GIS professionals, we're not developers.
02:36We can't just write a quick web app or mobile app to plug our maps into to make them useful for others.
02:41Usually developer time is hard to come by.
02:44I want to show you how an ArcGIS Online subscription can empower you, the GIS professional, to publish your work as live maps.
02:52When I log in using my subscription account, the generic view of ArcGIS Online is replaced…
02:58…with a view tailored for me and my team.
03:01It connects me with my team members and provides us with a common place to host and manage our geographic content online.
03:08We can configure the website to reflect the work that we do.
03:11This includes changing the home page graphic and URL as well as the featured maps and other aspects of this site.
03:18An online account is a perfect complement to my professional GIS tools…
03:23…because it helps me get my map from here on my desktop out to everybody.
03:27I'm working on a map for my boss of the best place to put wind farms.
03:31I guess my new boss is the deputy secretary, right?
03:34So what I did was, I started with this wind speed data from the National Renewable Energy Laboratory…
03:41…and then excluded the areas that are too deep to build wind turbines as well as areas where building is restricted…
03:47…such as shipping lanes and environmental protection areas.
03:50Then, I summarized the results based on leasable areas from the Bureau of Ocean Energy Management.
03:57The result is this map which shows the best place to put wind farms.
04:01So I finish my analysis and I have my final map, now I'm ready to share it.
04:06This is usually where the process starts to slow down.
04:09But with my online subscription, I can just log right in here from my desktop and start the process of sharing.
04:19Using ArcGIS 10.1, I can publish a hosted map service to my account in the cloud right from my desktop.
04:29A simple slider allows me to adjust and set the appropriate scale levels for my map.
04:35And any properties or descriptive information I've entered in my map document…
04:39…will be used to describe the published service as well.
04:42So this means there's just one place to manage all of this information for both my source files and my online content.
04:49I'll analyze my map to see if it's ready for publication.
04:53When I do that I get a message that says I don't need to publish the ocean basemap which I got added to my map…
04:58…since that's already available online as a service.
05:01So I'll remove it, and then I'll go ahead and publish my map.
05:06Now what's happening here?
05:08Right now it's taking all the data in my map document, no matter where it is, could be on a server…
05:12…in a workgroup or enterprise geodatabase…
05:14…could by on my own system in a file data source, it doesn't matter, it's packaging all of that up, combining it with the map document…
05:21…as well as all the properties I just set for this service in this wizard that I just went through, and it's putting that in a single file.
05:28That file is then being uploaded to my online account, it's being unpacked, and then a service is being created from it.
05:36Now I'm not sure of the details of everybody's publishing workflow, but I know, for me…
05:39…it can often take me more time to find the IP address of the server I need to connect to…
05:43…than it did for me to just go through that wizard.
05:46So it looks like my service is done publishing here.
05:49So let's go back online and see what we have.
05:54So here in my content area I see two items.
05:57One of those is a service definition.
05:59That's that file that I was referring to that contains the map…the map or the data, the map document and all the properties.
06:05And then the other item here is the service itself.
06:10Now we can see this is a brand new service.
06:11It's actually still building tiles, and the other thing that we see is all that information that was entered on my desktop…
06:17…the title, the summary, the description, the tags, the data source credits…
06:23…everything that I had on my desktop is all right here.
06:26Now I can use some simple tools and change this or expand on it if I need to, change the title, maybe add a note, and we're done.
06:42And it looks like my cache is actually finished now as well.
06:45So we can open up my map and zoom in, and here it is.
06:51A hosted service which just a few seconds ago was on my desktop is now up in the cloud.
07:03So I want to add one more service to this map, so I'll just search for it on ArcGIS Online…
07:10…and this is a service that my colleague has published, and I just want to add this to provide a little more context to my map.
07:14So I'm mashing up somebody else's work with my work, and I just want to get my map exactly how I like it, and there it is.
07:22So now I'm ready to share.
07:24So I'll start just by saving my map.
07:36And then once I save it, it's just a few clicks to share.
07:39So I can share with my team and, right now, my boss can access this map on his computer or mobile device.
07:45If I'm ready to share this map with everybody, I can just check another box, and now anybody can search for and find this map.
07:52I can even go one step further and combine my map with one of the ready-to-use application templates…
07:57…that's available on ArcGIS Online.
08:00So now you see my live map as well as the legend and a few simple tools across the top which enable people to print the map…
08:06…to perform measurements, or even to share the map with others via e-mail or social media.
08:10So that's that link John was talking about. You could e-mail this out to anybody right from this application.
08:16I also wanted to show that the map is accessible on a mobile device as well.
08:21So here's my iPhone. I'm just going to launch the ArcGIS application…
08:24…and you can see I'm logged in with the same account I was using on my desktop and online over here.
08:29And here's this wind energy potential map published just today, and we can open that up…
08:37…and here's the same map on my mobile device as well.
08:41So there's that one map concept that Jack was talking about.
08:44So I've got one more item to discuss.
08:47But before I move on, I just wanted to get you to think about for a minute what I just showed.
08:51In the past, it might take me hours if I'm lucky here, most likely much longer…
08:55…and what I just did was publish a hosted mapping application as well as make my map available on any mobile device…
09:01…all on my own in just a few minutes.
09:06The other topic I wanted to talk about is collaboration.
09:09So I've made my map visible to everybody, but people still need to search for the right things to find it.
09:14I can advertise my map to specific people by sharing it with the groups I belong to on ArcGIS Online.
09:20And I can also post my map to my team's gallery.
09:25So now, when people access the gallery, they'll see my latest map advertised right here, and they can discover it that way.
09:33Likewise, when they access the groups they belong to, like this group devoted to energy issues, they'll also see my map here as well.
09:43Now another way people can collaborate is around the same map.
09:46So I previously published a draft version of my wind energy potential map, and I asked my colleagues to let me know what they thought.
09:56So you can see they've been busy making comments on my map, and they've been doing things like…
10:01…bringing my attention to news articles about the related issues that are associated with this map and also just asking questions.
10:08So just like they did, I can use some simple tools to sketch on the map and maybe I'll answer the question that this person asked…
10:19…so I can just draw on the area…now everybody knows, right…
10:33…and I can choose from a palette of symbology and get this just how I like it.
10:38And now everybody knows the answer to that question.
10:41So in this way this map can become a living map that everybody can contribute to and evolves over time as the data evolves…
10:47…as the analysis gets more refined, and as the issue evolves.
10:51So to summarize, ArcGIS Online and a subscription provides GIS professionals with tools to publish…
10:57…and host your own content in the cloud.
11:00It gives you tools to collaborate with others, and it does all this in a personalized environment.
11:05Thanks very much. Back to you, John.
11:14Let's move on to our second demonstration, self-service mapping.
11:18I'm a GIS professional, and my biggest enemy, my biggest enemy are those people that walk into my office…
11:25…interrupt the work I want to be doing because they need help making a simple map.
11:30Or, they need help finding data.
11:32So I end up spending my time. I always help them, but you keep thinking there should be a better way.
11:38There should be an easier way to do this.
11:40Well, enter the world of self-service mapping.
11:44So if you find yourself in this situation, consider how you could teach them how to help themselves, to be self-sufficient…
11:52…to do it on their own.
11:54To learn more about this pattern, please welcome Ken Gorton.
11:58Thank you, John.
12:02As John was saying, it used to be quite common for colleagues from other departments to stop by my office, data in hand…
12:09…and say something like, Ken, I've got this project coming up. I really need your help.
12:14I need you to make a map of this data.
12:17Usually it would take two or three iterations before they were satisfied with the content or the colors on the map…
12:24…but then along came self-service mapping.
12:26And once we showed them how easy it is to make their own maps…
12:31…I'm not getting so many visits from colleagues from other departments now.
12:36So this morning I'd like to show you what we showed them and how we got them started.
12:40I'll begin by signing into my subscription account.
12:44I'll go to my home page because this is a great place to see what anybody has shared with me recently…
12:52…but it's also a great place to launch my online mapping tools, and we want to make maps.
12:58Now this first step, importing my data, goes pretty quick so I need you to pay attention to this.
13:03I don't want you to miss this.
13:05To get my projects onto my map, I simply drag and drop my data file.
13:09Bam. Did you see that?
13:12My projects are on the map.
13:18And that includes the attribute data as well.
13:23Now this data is part of a report from Restore America's Estuaries, an alliance of 11 community-based conservation organizations.
13:31These are their federally funded coastal restoration projects.
13:36Now the first time I show this to somebody, their initial questions usually include some variation of, Can I reconfigure those pop-ups?
13:44And can I change the symbols?
13:46Of course, the answer to both of those questions is yes.
13:50I can put any kind of static content in these pop-ups to make them all uniform, or I can individualize the pop-ups to the projects…
13:59…simply by choosing from the attribute fields that were imported with this data.
14:06I could also add charts and graphs to my pop-up, so I'll add one here that shows the project funding.
14:19Now changing the symbols is just as easy.
14:25I'll vary the size of these symbols based on the volunteer hours field to show the level of community participation…
14:31…in each one of these projects.
14:36And that's better.
14:39Actually, that pop-up is quite a bit better.
14:43Now I'll go ahead and save this.
14:44Now when I do, I'll go ahead and save this into my coastal restoration folder.
14:54And when I do, it's saved into My Content, and when I go there, I can see this link, this new web map that I just created this morning.
15:02If I open the link, it takes me to a details page which I can edit to add any additional descriptive content I might like.
15:12So I'll take a second to rearrange this.
15:27Now you see I have an image in here.
15:30I can put just about any kind of rich content in here, images, URLs.
15:35I could even copy and paste HTML content from a web page if I want.
15:40I'll finish this up by finding a nice thumbnail, and I'm done.
15:47That, my friends, is self-service mapping.
15:51But for many people, the most important step is still to come.
15:54The reason they need a map in the first place is because they have a story to tell.
16:00They want to communicate, to inform, perhaps raise an alarm.
16:05We've seen how we can share our maps using web application templates.
16:11Well, just last week, we added a few more to the library to help you tell your stories.
16:16So I'm going to choose one of these configurable storytelling templates to publish a live website.
16:26And with this, I'm going to try to tell the story of coastal restoration.
16:31Quiz question, What's the handiest thing about a configurable web app?
16:37It's configurable. I don't need to be satisfied with one size fits most.
16:46I can add the story to the map, and this is what people will see on the opening page of my website every time they visit it.
16:56So now people don't open my web map. They unfold the story of coastal restoration, and from there they can explore the map.
17:08There are a lot of stories that need to be told.
17:11This one just published this morning from our friends at the World Resources Institute tells the story of coral reefs at risk.
17:20It shows current threats to the world's coral along with projections for 2030 and 2050.
17:29By the way, this nice multitabbed website was also built from a configurable storytelling template on ArcGIS Online…
17:37…that anyone can use to tell their stories.
17:40So that's how many people are using self-service mapping.
17:45Their using their own data. They're building their own maps, and then they're using those maps to tell the stories that they need to tell.
17:53So I'm glad you let me show you that this morning. Thank you. John.
18:03Let's move on with our third demonstration, the office.
18:07How do you broaden the reach of maps into every office? And I mean every office in your organization.
18:14To hear an exciting new product announcement, please welcome from the software development team, Art Haddad.
18:25I'm excited to be here today as part of the software development team to announce a new product that works in Microsoft Office.
18:34Yes, we are adding mapping capabilities and technologies to the Microsoft Office product suite.
18:40So let's…what I want to do today is give you a sneak peak at what's coming.
18:44We've going to start inside of Microsoft Excel.
18:46Now in Excel, I have a workbook open with a number of spreadsheets.
18:50This spreadsheet happens to have gross domestic product and wage information by county for some states around our nation.
18:57And a common task would be to obtain an answer using a pivot table on some more information about that…about that detail.
19:05So here I'll go ahead and sum up wages and regional gross domestic products by state name…
19:12…and I'll format those just using the dollar sign so I can see actual values here and…
19:17…of course, I would represent this information using a column chart.
19:22So as you can see here, I now have a column chart with the aggregations.
19:26It doesn't really tell the story that I'm looking for, especially since I'm working with some common geographies here.
19:32So what I want to do then is switch over to a new ribbon that we've added to the Office products suite.
19:38This is the Esri maps ribbon, and the first thing I want to do here is sign in to my ArcGIS Online account.
19:46By doing this, I actually unlock some additional capabilities that I will use later on in the demonstration…
19:53…again if I can learn how to type. There.
19:57So what I'll do first is insert a map, and I'll position this map a little bit wider so you can see things…
20:03…and then I'll simply select some data on that pivot table that I want to add to the map.
20:10So by selecting the data, I know that I'm using state names so I can use a common state type…
20:17…that will give me back the geographies that I can add to the map, and simply clicking this button, bazinga…
20:24…I now have states on my map.
20:28What I can do now is, but it's still not enough.
20:31What I really want to do is style this information so I can represent the values that I really want to see using a color range…
20:38…and by simply selecting a few options here and selecting this specific color range…
20:44…I can now see the larger regional gross domestic products using a darker color.
20:49Let me go ahead and zoom in a little bit here and change out the basemaps so I can work with a basemap that I'm interested in.
21:04Now this is also…this is added by address information.
21:09So what I want to do now is use another option on this ribbon called Add Excel Data.
21:13I want to specify that table by addresses.
21:17So what I'm doing now is adding all that spreadsheet information, sending it up to my ArcGIS Online subscription…
21:24…using the new world locater service, and that's going to give me back the coordinate values…
21:29…that I can use to represent those government-awarded contracts on the map.
21:35So as you can see, I now have those points on a map and, of course, pop-up information is readily available for me.
21:43But I want to, again, see those larger contracts using a larger size.
21:48So, again, a few simple clicks using the Style Configuration tool, I can specify the local amounts using the larger values.
21:59So, really simple, but it's still a little cluttered to me so what I want to do is clean that up a little bit by selecting the Clustering feature.
22:07So really quick, I can clean up the map to give the information that I need, and as I zoom in, the clusters break apart a little bit more…
22:16…and show me actual values that are within the clusters.
22:22That's all good, so my story's coming together for me.
22:25What I want to do now is go in and leverage some work that my colleagues have been doing and share through ArcGIS Online.
22:31So I know that there's some other government-funded projects that are available on my organization subscription…
22:39…and I want to add those to the map as well.
22:42So with a few short keystrokes, I can now add all the information, not only from my spreadsheet…
22:48…but also from my colleagues' work that was shared using ArcGIS Online onto the map.
22:53Now there's some additional capabilities on this ribbon that I really haven't gotten into yet.
22:57For instance, sharing all the work I just did within Excel back up into my ArcGIS Online system.
23:03But there is one feature I really want to focus on and that's sharing with PowerPoint.
23:09So if I slide the Excel spreadsheet out of the way a little bit, you can actually see a PowerPoint deck underneath.
23:16So what I can do here is simply select that option, create a slide in PowerPoint.
23:22I know I've been focusing on North Carolina as part of my story, so I want to select that on the map…
23:27…and, again, create that PowerPoint as well.
23:31Now I'm going to switch back over the PowerPoint, and in PowerPoint we've also added a new ribbon…
23:36…that has an option to search for additional intelligent web maps from my ArcGIS Online or even my organization.
23:44So working with that coastal restoration project that we just added, specifically tied to my organization…
23:51…I can now open up that work and see this…and zoom into the place where I want it to be and simply create that map slide…
24:00…so that when I actually go back up and I present this slide…the slide show…
24:05…I can now unfold the story of exactly what it is I'm looking for.
24:09So in summary, we have a new product in town.
24:12It's known as Esri Maps for Office.
24:15It allows you to work with your information, your data, using Esri maps and technologies in a very familiar environment…
24:22…the Microsoft Office product suite.
24:24And last but not least, allows you to share that information with your colleagues, not only through ArcGIS Online…
24:30…but with other components of the product suite itself. John. Thank you.
24:41I want to ask you two questions that came to mind watching the presentation.
24:44One is, when we all get this capability and, two, on that PowerPoint slide, can you zoom in and out on the map?
24:53Yes, John, you will be able to zoom in and out on that map when we go beta in late March of this year…
24:59…and final should be in summertime 2012 as well.
25:08And everybody realized that was a staged question, right?
25:11Okay. I do want to emphasize that what you just saw with Art is really a way for us to bring mapping into the rest of the organization.
25:20If my enemy are those people that interrupt my work, then this is the tool that can put mapping in the hands of the financial people…
25:26…the budget people, anybody who's using Office, anybody who's using a spreadsheet.
25:32Now let's go ahead and move on to our fourth demonstration.
25:35This really is about the organization and bringing it all together.
25:39There's another group of people that are going to be interested in some of these capabilities, the CIOs, the administrators, the executives.
25:47So we want to take one last look at ArcGIS Online this morning with a demonstration. So please welcome Marten Hogeweg.
25:59ArcGIS Online allows you to create a custom website to support the collaboration between the GIS professionals…
26:05…and the self-service mappers within your organization.
26:09Using this console, you can manage access to your subscription and change the look and feel of your website.
26:17You can change the home page and what appears there.
26:20You can create your own galleries, and you can configure the map viewer.
26:25You can actually create your own application templates that allow you to share functionality and tools…
26:32…just like you would share data and maps, allowing you to focus on doing more GIS with less programming.
26:40If you are a GIO or CIO, you could use the simple dashboard to keep an eye on the use of your subscription…
26:47…in terms of the amount of data being stored, the hosted services in the cloud, and a number of users participating in your organization.
26:58But ArcGIS Online for your organization is more than a configurable website for mapping.
27:04It actually includes a set of APIs that allows you to build custom websites like this one…
27:10…that we're building with the Department of the Interior using Microsoft SharePoint that access the content…
27:16…the web maps, and galleries that you have created in ArcGIS Online.
27:20And just as you expect, the pop-ups, the charts that have been configured for those intelligent web maps…
27:26…are accessible through ArcGIS for SharePoint.
27:31You can configure galleries that gives your executives, like the deputy secretary…
27:36…quick access to the most important topics that they should be concerned about and they should look at.
27:43Your organization may implement workflows to streamline and structure the process of question and answer.
27:50And one such question is dear to my heart, being from the Netherlands, and that is about the stability of older dams…
27:57…due to increased precipitation as a result of climate change.
28:03A knowledge worker might use ArcGIS Online to create the answers to those dam questions.
28:10I've prepared a simple map here, and it's ready to be visible to the executive.
28:15And I do that by simply putting that into the gallery.
28:22If the executive now revisits the gallery and obviously in a real workflow, this might include notifications and updates and alerts…
28:30…to notify the executive that new information is ready.
28:34The map that I just shared appears in the gallery, and I can use that using the ArcGIS for SharePoint components.
28:45And on this map, we see older dams symbolized slightly larger to draw the attention of the executives to those kinds of objects.
28:55But we can actually do more.
28:57Using the APIs that ArcGIS Online provides, I can access the data that is included in the web map.
29:04And for example, we see here a gauge that shows the average age of the dams in my visible extent.
29:11And we calculate that using the data that was included in the web map.
29:15This gives my executive a little more analysis capability and a view of the information that is presentable to them.
29:25Here's another example of how ArcGIS Online can be used in an organization or across organizations.
29:32Looking at the federal geospatial platform website, a collaboration between several government agencies including FGDC…
29:40…Department of Interior, NOAA, EPA, USDA, and many others.
29:45And through this website, their goal is to make national, significant datasets widely accessible…
29:53…and they've customized ArcGIS Online to include a little label that indicates that a dataset like the National Map…
30:00…is consistent with open government data policies.
30:05So in summary, ArcGIS Online provides your organization a platform for sharing data, maps, and applications.
30:14It provides your executives direct access into the use of your subscription.
30:20And that includes APIs that allow you to create custom websites and further integrate GIS into your organization. Thanks, John.
30:35You've seen a lot in a very short amount of time.
30:38You've seen some of the capabilities of the new ArcGIS Online.
30:42You've seen how it empowers and enables the GIS professionals as well as the other types of people in your organization.
30:50But I want to recap a little bit and dig into the question of, How do you gain access to this? How do you leverage this?
30:56You have two choices.
30:59It's available as Software as a Service that's hosted in the cloud.
31:03Or, you can deploy it on your own networks behind your firewall.
31:09Those are the two choices for where this can reside.
31:12The other thing you've heard us talking about is we've used the word subscriptions, online subscriptions.
31:18These are things that you can acquire on your own, for your organization…
31:23…and for anyone that's part of a federal government enterprise license agreement…
31:28…these subscriptions are going to be included in your ELAs.
31:31So you're going to have the capabilities that you saw here to hopefully empower and enable your organization.