00:01So this morning we talked about Server.

00:03We talked about Desktop and sharing.

00:05And we talk about great evolution and advancement in ArcGIS Online.

00:09And we talked about the web APIs and viewers there.

00:15We didn't really talk about Desktop and extending Desktop as developers.

00:20We didn't really talk about ArcGIS Engine.

00:23I know many of you are Desktop and Engine developers.

00:26But be assured, being developers for Desktop and Engine and the SDKs there...

00:31...are updated with 10.1 and are in great shape for everything you do there.

00:37But, I want you to think about something for a minute.

00:41This about this statement. Desktop is just another device.

00:46We never said that before.

00:49Just like a mobile phone, just like a tablet. Conceptually think about that.

00:54And to drive this point home, let's talk about native application development and the crosscutting nature of that across all these devices.

01:02And to do that, I'd like to welcome Euan Cameron to the stage to talk about native app development. Thanks.

01:07Thanks, Jim.

01:08I thought they'd leave you on the cutting room floor, but looks like you made it to the video.

01:12Okay, so, what we're actually seeing with application development and specifically the native application...

01:19...is a new paradigm emerging.

01:21We're all very familiar with the Microsoft style, the desktop applications.

01:25You know the desktop applications. They have a menu bar and a tool bar.

01:28More recently, they have the ribbon.

01:31We've been working on Google style web applications.

01:34They use the browser as the platform.

01:36They're always connected.

01:38More recently, we're starting to see Apple style native applications.

01:43Now these applications generally are built to be very focused in their purpose.

01:48Often they work in an ecosystem of applications so your users will use a number of apps to get their job done.

01:55They're generally powered by ArcGIS Online.

01:58They're connected, but most importantly, you can disconnect them from the network...

02:02...and use them efficiently while they're not connected.

02:07They're also designed to exploit the device.

02:10So some devices now are really quite powerful.

02:12They've got built-in GPS. They've got cameras.

02:15Your applications are going to exploit that.

02:18If you move to, say, a desktop, it's an even more powerful device.

02:22So your applications, again, are native because they want to exploit that platform.

02:27So we've really got this new paradigm.

02:29So running on these platforms, you have runtimes.

02:33Specifically, you need a GIS runtime, and that's why we've been working on something...

02:37...called the ArcGIS Runtime over the last few months.

02:41It's designed to support your app developments.

02:43It works great with online services.

02:45In fact, typically, we anticipate most applications will work connected to the cloud.

02:52But just as importantly, as I said before, it works disconnected.

02:56So it works with local content, local data, local processes.

03:01And, it runs on the platforms that you need as developers.

03:06So let's take a look at the architecture.

03:08We've created what we refer to internally as the runtime core.

03:12It's actually written in C++, because if we write it in C++, that's available on all the platforms that we target.

03:19It's very small and compact, and one of the beautiful things about C++ language, it's very close to the hardware...

03:25...so we can get great performance from our core runtime.

03:29No you as developers don't access this core directly.

03:32You access it by some of the client APIs, and we have APIs for .NET developers, Java developers...

03:38...and Objective-C developers and SDKs.

03:43So the ArcGIS Runtime...in some respects, you can think of it as just technology.

03:47It's enabling technology. It's not necessarily a brand new product.

03:50It's technology that runs on devices that you can then build using our SDKs.

03:56It's fully integrated into the ArcGIS System, so it works great with online content coming from the cloud.

04:03It works great with content that you've published from the desktop.

04:06You saw Ty and Lauren this morning authoring map packages and tile packages, geoprocessing packages.

04:14The runtime works with all of these.

04:18So let's have a look at the platforms that we support...iOS, Android, Windows Phone, Windows Mobile, Windows Desktop...

04:24...and Linux.

04:25So for every platform, we have a runtime, and with that runtime, most importantly for you as developers...

04:32...we have an API and an SDK.

04:35We build applications that deploy to these platforms...

04:38...and I know that you're going to be building applications deploying to these platforms, too.

04:43Now traditionally, if we look to these six platforms, you can really divide them up into two.

04:47In our heads, some of us, we're still doing that.

04:50We're still saying, Oh, that's a mobile platform. That's a desktop platform.

04:54We've changed out thinking at Esri over the last 12 months, and we actually think of these as just devices...

05:00...devices that the Runtime's going to run on.

05:03And we'd encourage you to think of these as, these are my devices, these are the platforms that I'm going to build my native apps for.