00:01Okay, so we're going to get started. My name is Scott Oppman, and Lindsay Thomas is with me today.

00:03She's going to be playing the role of Mike Muller, who couldn't join us. She's a much...

00:07...well, Mike's a lot nicer, actually, so you'd just better be careful.

00:11So Lindsay and I are both part of a team in software products, working on ArcGIS for Local Government...

00:15...and today we're going to talk about configuring and customizing ArcGIS for Local Government and...

00:21...I probably should have put a slash through customizing, really. Our focus is really going to be...

00:24...how you can configure the system and some configuration patterns. Did I lose the mike? Can you guys hear?

00:30How you can configure the system and begin to leverage the supported applications we're providing.

00:36Our goal is to provide a system you can configure. We recognize that you will need to take these maps and apps...

00:41...and make them work in your organization.

00:43So what we want to convey to you today are some of the best practices and patterns for doing that.

00:48But before I get started, how many of you are familiar with ArcGIS for Local Government?

00:53How many of you have downloaded one of the maps and apps and started using them? Good, okay. Great.

00:59Alright, so I won't spend a whole lot of time on this, but I just wanted to get started and level set a little bit.

01:04ArcGIS for Local Government is a series of useful maps and apps that are focused on the work you do in local government.

01:10Our goal is to provide you a set of extensible and configurable apps...

01:13...that help you be productive with the ArcGIS platform immediately in your organization.

01:18We organize those maps and apps into modules, and when I say modules, what I really mean is land records, public safety.

01:25And you can begin to think about how you can organize and use these in your organization...

01:29...you know, I need to go talk to the police chief about how GIS can be used in this organization...

01:33...so here's a set of maps and apps in the public safety module.

01:36I need to go talk to my assessor or treasurer or tax collector about how ArcGIS can be used...

01:41...here's a set of maps and land records.

01:43And so it's really just kind of a loose organization of those maps.

01:47I wouldn't say they're organized around departments...

01:49...but they're certainly organized around functions within your organization.

01:53And we're also working very closely with partners, so it's a foundation for the systems that you purchase from them as well, too...

02:00...and so, in addition to the maps and apps, and the information model and the content that we provide on the resource center...

02:05...we also want to provide a system that allows you to deploy partner maps and applications or solutions on top of it.

02:12Another key part of this work is, it's really about a community...

02:16...so we have content that we're contributing on the resource center...

02:19...but it's really about engaging users, partners, the folks at Esri in one large community so we can share best practices...

02:27...implementation support, and so a big part of our work is really building that online community...

02:33...that you can come to to get help, that you can contribute your experiences...

02:36...and ultimately you can begin to collaborate with your peers.

02:39And the other thing we want to provide to you or for you, as part of ArcGIS for Local Government...

02:44...is a network of Esri services and partner offerings that help you implement ArcGIS for Local Government in your organization...

02:51...sustain it, and then enhance it, with either their partner application offerings or their solutions as well, too.

02:57And a key part of our work is, you know, we want to provide this to you on premises...

03:01...which is what you typically see right now when you download the content from the resource center...

03:05...but as ArcGIS Online continues to emerge and grow, you'll see...

03:09...the application offerings we have also available in that cloud and organizational deployment model as well.

03:15So our mission's very straightforward. We want to make it easier for you to deploy ArcGIS...

03:19...and we do that by providing some applications that you can quickly deploy in your organization.

03:23We've heard stories from users where they take--they're deploying an app a week now, on the resource center.

03:28As they begin to move more and more content from their organization and the information model...

03:32...the apps begin to light up very quickly.

03:34And so we want to help you do that and derive real value in your organization.

03:38We also want to help you stay current with future releases and current releases of ArcGIS technology...

03:43...and help you avoid some of the legacy technology issues we all deal with in our organizations.

03:48And then ultimately, we want to help you create a platform of geospatial information that you can quickly share with folks...

03:53...across your organization; and we showed you all week about how ArcGIS Online helps you...

03:58...really unlock that information and quickly make web maps throughout your organization...

04:02...or quickly deploy applications to specific stakeholders.

04:06And we want to really help you organize your data in a simple but meaningful way so you can do that real effectively.

04:12We recognize local governments are going through many constraints, so we also want to help you address some of those...

04:17...you know, the size of your staff is probably shrinking.

04:19Any of you in local government got an additional staff in the last couple of years?

04:23I didn't think so. How about bigger budgets? I'm sure that's happening. Nope?

04:26Right, so we're seeing those trends, and we know that there's continuous constraints on the budget you have...

04:32...the staff and skills of that staff, but at the same time, you get just pounded with needs and requests for service...

04:39...or I need an app for this, I need a map for that, I need to help my constituents with this...

04:43...and so the time compression is great, and the number of requests just continues to go up.

04:48And ultimately, we want to empower you to contribute. So we want you to...

04:51...you know, it's not just about taking the content we have and deploying it in your organization...

04:55...but if you configure those, customize them, we want you to be able to contribute that to a larger community...

05:00...so your peers can benefit, or that you can benefit from the work that your peers have done as well.

05:06So if you think about the work kind of from a typical project perspective, what are we doing?

05:11You know, you're all familiar with the ArcGIS platform, and most of you probably started with either...

05:15...an empty geodatabase or an empty ArcMap document last year or a couple years ago or when you started...

05:20...your GIS program.

05:21And then you had to figure out, what does my information model look like?

05:24You had to go gather a bunch of requirements for an app, so you had to meet with lots of people in an organization...

05:29...you had to then go through the design process, the development process, the quality assurance...

05:33...you know, and by the time you were done, we're a year out...

05:36...before we had an application deployed in our organization at least, and...

05:39...at the same time you were trying to do that, you were trying to react to industry trends that are going on.

05:43So, you know, what's going on in terms of standards...

05:46...what's going on in terms of specific needs in my utilities in terms of industry needs, and...

05:50...what we're trying to do with ArcGIS for Local Government is...

05:52...really collapse that down and give you a much more meaningful pattern that you can begin to then focus on...

05:58...the specific organizational needs in your organization.

06:02So you still have work to do. We're not giving you the golden gun or the silver bullet, whatever it is...

06:07...golden egg. You know there's still work to do, right? There's work for you to meet with your specific users...

06:13...the clerk in your organization and say, "Okay, look, here's an election polling place application. This is what it does.

06:18"Does it meet our specific needs? Yes, no? How do I configure it to meet our specific needs?" So there's...

06:25You still have a project to do to get your content moved to the information model...

06:29...to configure it for your specific needs, and there's a variety of ways you can do that.

06:32You know, you can take the classic do-it-yourself approach, if you have the skills and staff to do it...

06:37...you can layer on third-party apps that we're seeing emerge from partners in our partner ecosystem.

06:42Or you can purchase implementation services from those guys, either Esri services...

06:46...or ultimately some of the partners as well, too, to help you get, let's say, that last 20 percent or the last 10 percent...

06:52...depending on the specific needs in your organization.

06:55And that's not to say that you have to do that every time.

06:58We've seen several of our users who can take the apps, and they meet the needs they have very specifically, right?

07:03We're working with users and key stakeholders as we build and design these apps, so we do expect that many of them...

07:08...you can take and essentially configure and deploy right off the shelf, and that's really our goal.

07:14So with that, ultimately, we want to reduce the time, the risk, and the cost it takes for you to deploy ArcGIS...

07:20...and make it easier for you to maintain it going forward.

07:24So where do you get this content? How many of you have been to the resource center? Most of you? Good, okay.

07:29How many of you have been to the new resource center--the resourcesbeta?

07:32Good, a few of you. Alright, let's take a minute to go through that.

07:34But ultimately, this resource center is the destination for you...

07:38...and where you can get the maps and apps, or download the maps and apps that are part of ArcGIS for Local Government.

07:43So if I jump out here real quick, let's go take a look at the new resource center.

07:47So this is resourcesbeta.arcgis.com; we released it, announced it a few weeks ago.

07:53It's publicly available, so you guys can start to go to it as a destination in your organization.

07:58This is where we're publishing of all the new content...

08:00...so you'll see a lot of new stuff beginning to emerge on this resource center...

08:04...and ultimately, as we begin to get closer and closer to the 10.1 release...

08:08...essentially the old, what I'll call the green resource center, goes away, and this one becomes the new resource center.

08:13So when you come to the new resource center...

08:16...you'll see that the content's organized around these modules we talked about earlier...

08:20...so if I'm interested specifically in land records, I can come to the Land Records page, and...

08:25...I can begin to read more about how ArcGIS for Local Government can help me in my land records organization...

08:31...get some content on how do I deploy an application to inform my citizens and provide information to them?

08:37And then ultimately, I can download it right from the spot, and so it's a real quick way to begin to see...

08:43...how ArcGIS for Local Government can help you in your organization.

08:47On this main page, there's a couple other key things that are important.

08:49One is, this gallery ribbon presents the 25 most current maps and apps that are in the gallery...

08:55...and so that's kind of a new thing, right? How do I find new stuff that's been published on the resource center?

09:00And you'll notice one key thing--it's got Esri-contributed content...

09:04...and we've also got partner-contributed content now as well, too.

09:09And so the last thing I'll just point out is that obviously the blogs, the Twitter feeds, and then the forums...

09:14...are right here and accessible to you as well, too, so you don't have to hunt through the site to find that content anymore...

09:20...as you can just use this as a destination to engage with the local government community.

09:24And so we'll continue to drive more and more content into this...

09:27...and we'll continue to use it as a place to engage users and partners.

09:31One of the other things I'll point out is that in this expanded gallery now...

09:35...it's a real simple way for you to find the content that you're interested in, in your organization, and so...

09:40...I can come in here, and I can...let's take a look at the apps that are available for me in ArcGIS 10...

09:45...and specifically for land records. And so I can quickly find that content...

09:50...and when I click on one of these--let's just take--let's go look at tax parcel editing...

09:56...it's going to take me right to the item in arcgis.com, and it's going to--I can quickly download and configure it.

10:01So it's a really fast and simple way to find that content that's available for me in the resource center.

10:08You can also see--obviously, you can sort by contributor, so we've got the Esri content, we've got partner content...

10:13...and we're really thinking hard about how can we engage the community, so you'll see, as we're heading into the UC...

10:19...an opportunity for you guys to contribute the maps and apps and highlight the good work you're doing as well, too.

10:25And you'll see those in the gallery and kind of the larger community as well, too.

10:29So that's a quick overview of the resource center. As I said, it's a destination for you.

10:34It's a place where you can download the content that's available in the ArcGIS for Local Government solution...

10:38...and begin to learn more about how you can participate in the community.

10:46Alright. So let's talk a little bit about kind of a system view of ArcGIS for Local Government.

10:57And we talk a lot about the maps and apps--you know, the maps and apps...

11:01...there's a map for this, there's an app for this...

11:03...and we do that because that's really how the users that you work with in your organization...

11:06...gain value from the system. So it's an election polling place or an election results application for the constituents.

11:13Who wants to see that app? A clerk, or someone responsible for voting; you know, they want to be able to brand that.

11:18And so we talk a lot about those applications...

11:21...because a key part of this work is that we're designing a specific map or a specific application...

11:27...for a user in the organization who has a real job to do.

11:30But at the heart of this system, you know, if I kind of start at this diagram and work up...

11:34...is this centralized or harmonized information model we call the Local Government Information Model.

11:39And that's really the glue that holds this all together.

11:42And we'll talk a little bit about this going forward, but ultimately, that information model supports two key things.

11:48One is a standard set of basemaps and map services that you can publish for many of the applications in your organization...

11:55...a set of common feature and map services that are used in applications across your organization...

12:00...and then ultimately it contains the content, kind of an aggregation of all the content that's needed...

12:06...to support specific applications across these modules.

12:10And so that's kind of the--you know, if you think about the information model, those standard basemap services...

12:16...and a set of feature and map services, that's the foundation for these more specific modules...

12:21...in the organization and in the system. And inside of each of those modules, what you'll find is a set of editing maps...

12:27...to help you maintain your authoritative content...

12:30...some additional map services that are used in the applications across that organization...

12:35...focused mobile apps for field-workers or citizens, and then ultimately web applications...

12:40...that support maybe operational awareness, citizen engagement, and a whole variety of other things.

12:46And inside of many of those modules, you'll also see a set of applications for the citizens they serve...

12:51...or the constituents they serve; and they'll be either mobile applications, web applications...

12:56...or, in some cases, still printed maps, like the tax parcel atlases that many of us still produce.

13:01The other thing that's interesting that we've been working very hard on, and many of you have actually deployed it, we've seen...

13:07...is this new concept of a destination on your city website.

13:10So an app store or a map and app gallery that you can deploy on your website for your citizens.

13:16It's a one-stop shop, so to speak, for the maps and applications you build, and a single destination for those citizens...

13:23...and what that does is unlock all the good work that you guys have done...

13:27...and really highlight it on your city websites and for your citizens.

13:30And I'm sure if I asked many of you from local government...

13:33...where do I find an election app, I'd probably have to go to the clerk's web page...

13:36...or where do I find the tax parcel viewer or my public access application for land records?

13:41Well, that's on the assessor's website.

13:43You know, and it just--these applications and these maps just get buried deep within our websites...

13:47...and we really want to highlight that and provide a destination for our users.

13:53So today we're going to talk a lot about the configuration patterns, and before we do that, though...

13:58...we should just kind of highlight and recognize some of the kind of higher-level influences...

14:02...that will determine which approach you take.

14:05So when you're beginning to think about how do you leverage this content that's available...

14:09...the first thing you want to think about is some of the trends that are impacting your larger IT deployment strategies, and...

14:14...you know, are you beginning to really leverage COTS solutions, and do you want to set a configurable solution...

14:19...that you can just deploy quickly in your organization, or are you guys still a design-build-code shop from scratch?

14:28You need to think about what are some of those influences and impacts of deployment times...

14:33...so do I need to be very responsive, and do I need to be able to quickly deploy applications in my organization...

14:38...across a wide number of users, or do I just focus on a specific organization and represent that organization?

14:45And then finally, what kind of technical expertise do I have?

14:48Do I have a rich set of technical resources that can help me deploy apps across all of the runtimes, the web APIs, and desktop?

14:55Or am I just kind of a traditional desktop user that can build some add-ins, build some geoprocessing scripts...

15:00...but I've never really been exposed to the web APIs and mobile strategies?

15:04And so you need to think about what that environment looks like before you think about a configuration pattern.

15:11And what we see really emerging are three primary patterns. There's folks that are completely adopting the system.

15:17So they're starting--we'll talk more about this in a minute--with the information model, wiring up the maps...

15:22...and then deploying the apps, and they can do that in a pretty simple way.

15:26We're also seeing folks who think about this new information model as kind of a publication format...

15:32...where they just push their content from their production system to that schema...

15:36...and then they wire up some web and mobile apps.

15:38And there are folks who are just using them as sample code and really good examples...

15:42...and they're ripping them apart and they're wiring them up to their map services, wiring them up to their information model.

15:48We'll talk kind of more about the implications there.

15:50But the key thing is, where do you start? Well, really, you should start with your specific business requirements in your organization.

15:56So, what am I trying to deliver? I need to deliver an application for this user in my organization.

16:02How does that align with the content that's on the resource center? And then once you determine that...

16:07...you can start to work your way back through the system.

16:09And today we'll show you some best practices and some tools we're providing to do that.

16:14So let's drill a little bit deeper into these, right? So the first approach, this complete system adoption...

16:20...and if we think about it from a step-by-step process, what does that mean?

16:23Well, first and foremost, you think about how do you organize your data and begin to adopt this information model...

16:27...and use it in your organization. And the first thing you'll have to do is, one, get to know and be familiar with the schema...

16:34...but then ultimately, I'm sure you'll have to add some fields and begin to think about...

16:38...you know, are the features missing that I manage? And if there are, how do I add them to the schema?

16:43And then you can begin to configure the system more specifically for your needs...

16:47...and that may mean you need to look at field aliases. Don't tear the field names apart...

16:52...but focus on the field aliases, layer aliases, domains, and things like that, that are specific to your organization.

16:59And then, you know, on a real practical level, you'll need to set the spatial reference for that...

17:03...and begin to then load your source data. Once you do that, the rest of this gets much easier...

17:09...because the system is designed to work with that schema very specifically.

17:13So as you move to step two here, authoring the maps, you honestly won't have to do much...

17:18...if you're using the information model as it's delivered to you.

17:22But you'll still have to think about the scale dependencies and the def queries that are in the maps.

17:27You know, we provide some sample data from Naperville, Illinois, or Bloomfield Township...

17:30...and so the maps are really wired up for that content. You'll have to adjust some of the scale dependencies and def queries...

17:36...validate those label expressions to see that they work for your content...

17:40...and then ultimately you could just publish these basemaps and map services pretty quickly in your organization.

17:45And the final step, then, is how do I deploy the apps? And the nice thing about this approach is it really unlocks...

17:51...all of the maps and apps that are available in the ArcGIS for Local Government solution.

17:55So that could be desktop editing workflows, mobile applications, and web applications.

18:00You really--once you begin to adopt the information model, it just opens that whole thing up for you.

18:05And you can then add--you'll have to, and Lindsay'll show some of this today, right--you'll just have to configure those apps...

18:11...to use the services and stuff you publish, adjust some extents, configure the pop-ups a bit...

18:17...and ultimately, maybe if you're using the desktop stuff, deploy the add-ins and some of the GP models that are there.

18:23And a key part of this approach is that this is an approach that's fully supported by Esri Support Services.

18:28So if those--if you aren't familiar, last year we went through supportability, and all 55 or 60 of the maps and apps...

18:35...on the resource center are fully supported by Esri Support, and so if you guys get stuck and you need help...

18:40...you can use those kind of traditional support services that you have available to you.

18:45So the next step, or the next approach or pattern, I should say, is very similar...

18:50...but you're not really driving back into those production uses of the information model, and what this approach...

18:57...you know, for folks that have mature systems, and have been using ArcGIS for a while...

19:01...and have it ingrained in maybe some business systems in their organization...

19:03...what we're seeing is folks are starting to think about this Local Government Information Model as a publication environment.

19:09And what they'll do is, they'll--you know, the same approach, right?--they'll configure the schema to meet their specific needs...

19:15...they'll set the spatial reference, and they'll set up essentially an empty schema...

19:19...somewhere in their organization, and then they'll start to develop a set of ETL scripts...

19:23...that help push content from their production system to that schema.

19:27And you may have to do that nightly, weekly, monthly, depending on the content you're moving there.

19:33And ultimately, once you schedule those scripts, you just let that migrate your content on a regular basis...

19:38...to this publication environment, and then, much like the previous pattern, I can just configure the maps...

19:44...and I can configure the applications. And the important thing to point out here, though, is that one of the things that you...

19:51...won't be able to take advantage of are some of these data management workflows.

19:54Right? I mean, with this approach, what we're leaving behind...

19:56...is some of the work we've done to help optimize your parcel editing workflows...

20:01...your water utility network management, address editing, special event planning--you know, those kinds of things...

20:07...that are really focused on the data management workflows.

20:11And so the one thing I would encourage you to think about here, with this approach...

20:14...is it shouldn't be a stopping point or a destination.

20:18It really should be an interim step along the larger process to begin to take advantage of the entire system...

20:24...and as you need to mature, or maybe modernize is a better way to say it...

20:30...some of your data management workflows, you can start to work back through the stack...

20:35...and start to take that Local Government Information Model and push it back into your production environment...

20:39...and leverage some of those editing workflows.

20:43And then the final pattern here is really just the sample code and customize.

20:47So these are folks that are really starting at the other end of the spectrum...

20:51...with a set of apps that, yeah, those are pretty cool, I like how they work; and I like how the JavaScript stuff's organized, or...

20:57...I like a couple widgets that are in this Flex Viewer...

21:00...but I really want to take it and embed it in something different in my organization.

21:03And so what they're doing is really just using their schema; they may take pieces of the information model and pull it in...

21:10...to their schema, 'cause maybe they don't have that content already.

21:14They're going to be doing, probably, a bucket of work on the maps, to be quite honest with you...

21:17...to reconfigure these maps, repairing map layers--if you even want to use the maps at all.

21:23You know, you could just use your maps; and then ultimately you're just taking the code and either customizing it...

21:30...to integrate it in your organization or recompiling it in some cases...

21:34...but essentially, you're just using it as really good samples and really good examples in a larger context.

21:42And the one thing I just want to point out with this approach is...

21:44...while we'll give you help, and you can interact with us on the resource center, don't try to call Esri Support Services...

21:50...and say, hey, I ripped this app apart and I need help putting it back together...

21:54...because they won't be able to help you too much with that.

21:58But that being said, if you're working through it, we can certainly try to do the best we can to help but from a product team.

22:03The other thing I'll point out about this, is that this is really a place where we can collaborate.

22:06So the one thing I didn't mention is that as we work on these maps and apps, we're constantly listening to feedback...

22:14...that we're getting from the community and driving that into future releases.

22:18So I know the natural instinct of all of us is to crack open Visual Studio or some other IDE and start coding...

22:26...but please just send us an e-mail first and say, hey, I'm thinking about adding this to this app, or...

22:31...this doesn't do what I want to do, because many times, we've gotten that request from others across the country...

22:37...and we've already rolled it into an enhancement plan that we've got for the next release of the app...

22:42...and it just--you know, a quick e-mail to the team or a quick request to Esri Support Services can clear that up...

22:48...and will save some frustration, maybe, when you see that functionality you spent two or three weeks building...

22:53...show up in the next release next quarter, so...

22:57Alright, so we talk a lot about this information model, and some people call it the Local Government Information Model...

23:02...that's what you hear us talk about; but ultimately, you know, we've been doing data models for a while at Esri...

23:08...and you guys have used a lot of those as the start on your project...

23:13...and the thing that's important to point out about this information model, as I said...

23:16...is it really is a reflection of those maps and apps that are on the resource center...

23:20...and it's a continuously evolving thing. It's not really--when we go into this...

23:26...it's not really about what's possible in local government, so you guys will find holes.

23:31You know, if you're doing specific work, maybe in public works for sanitation, and you're like, well, Scott...

23:37...that's not in this information model. Yes. Because we haven't done an app or a map for that work.

23:42So we don't--our goal is not to study what's possible in local government and build this kind of abstract information model...

23:48...that supports all those uses. Our goal is to continuously refine this information model...

23:53...as we add new maps and apps and as we work with specific users on feedback.

23:58And so it reflects those known requirements, it's easy to adopt and extend, and we'll talk about that today.

24:04It's fully documented, and we'll show you how you can learn more about what specifically is in that information model...

24:11...and really, you can think about it as this kind of central repository...

24:14...and it--what we're doing is trying to organize it around these thematic things in your organization...

24:19...so you can begin to apply permissions to that.

24:21So you can envision how the land records guys can have access to a couple feature datasets in that information model...

24:28...but not access to the utility information. And so we're trying to be very thoughtful about how it's organized...

24:34...so you can apply specific permission models to it and organize your access patterns.

24:39And one of the tips I'll give you with this is that we use the two tools which I'll show you today...

24:45...to really kind of evolve the design--and I would encourage you guys to think about it as part of your implementation--and that's...

24:50...X-Ray for ArcCatalog and ArcMap. And I'll show you some of the reasons why they can be valuable.

24:56The other thing I'll point out about this is that one of the things I would encourage you guys to think about...

25:00...as you begin configuring it for your organization, is really think hard about how layers and the aliases on those layers...

25:08...you know, field aliases on those layers, can help you abstract or localize the implementation for your needs.

25:14So rather--you know, when you start your deployment in your organization...

25:17...rather than going into the model and renaming fields, and ripping the information model apart and deleting stuff...

25:24...really think about how you can leverage aliases, or even field aliases, to say...

25:29...you know what, I don't call it parcel ID, I call it APN.

25:32And if you do that and leave the field names alone, the apps will work...

25:36...you know, and the pop-ups will look like what you need, and you won't have to go through a whole process...

25:41...to really reconfigure the apps in your organization. And so that's an important thing to think about...

25:46...and I'll show you how you can do that more specifically.

25:49So let me go through this demo, and let's talk a little bit about how you can start to interact with the content we provide...

25:56...and let me first start with, what do you get when you download one of these from the resource center?

26:00And Lindsay's going to show you SnowCOP later today, and how you can configure it, but...

26:05...with every download you get--it comes in a little ZIP file, a nice, tidy ZIP file package--it all...

26:09...they all look the same, so they all have this structure. You know...

26:12...it starts with a Getting Started document that walks you through how do I take the content that's in this download...

26:17...and configure it in my organization with sample data from Naperville or Bloomfield Township.

26:22All of them contain a copy of the Local Government Information Model with sample data from Naperville or Bloomfield.

26:29They contain all the map documents and MSDs you need to publish the services or maybe author the editing maps.

26:36They have some documentation that's provided with each of them, and we'll go through this...

26:39...in a little more detail in a minute, but this helps you discover what's in that information model...

26:44...and specifically what's in the content of the map documents that are provided.

26:48And finally, with every one of these apps, we provide you the compiled version of the app, if it's necessary...

26:54...obviously, the JavaScript stuff is pretty straightforward...

26:56...but all of the source code as well, too, so you can begin to extend it in your organization if you see fit.

27:01And so that goes for the source code, maybe for some add-ins or some custom stuff in Desktop...

27:07...like construction tools or maybe custom widgets that we are doing as part of a Flex deployment or like that.

27:15So they all look the same. The only thing that'll vary, obviously, from app to app, is which map services are contained...

27:20...in that MapsandGeodatabase directory, and what's contained in this application directory, in terms of source code...

27:28...and compiled application.

27:30Alright, so let's go through and start to look at how you can leverage and explore the content...

27:36...that's in this for your organization. I'm going to do that by using this AddressDataManagement map as an example...

27:41...and I'm going to show you an add-in that we use, and it's available on arcgis.com, called X-Ray for ArcMap.

27:49And what I'm going to show you today are some of the enhancements we're actually doing to that...

27:52...to make it easier for you to start to configure the system in your organization.

27:58So what X-Ray for ArcMap does is help me interrogate what's in this map document...

28:02...and how can I begin to use the content in this map document to put together a plan to configure my system?

28:09And one of the things we would always encourage you to do is really start with the maps.

28:13And ultimately, in this case, it's a--well, at least in the Desktop environment, you start with that map...

28:17...and maybe if I'm working on a web application or a mobile application, I may start with the app...

28:22...but in this case, we're doing a desktop data management workflow.

28:25We're going to start with this editing map that was authored for address data management.

28:28And one of the first tools I'm going to use is this X-Ray for ArcMap, and what this is going to give me...

28:33...is a complete report of everything in that MXD.

28:37And as I go through this--you know, there's some important things that are there, right?

28:40What layers am I interacting with and what the parent layer is, what's the source in the geodatabase...

28:48....how do I start to work my way from the map back into the geodatabase...

28:51...to figure out specifically, you know, in that monster of a database you've got, Scott...

28:55...what content I need to be worried about, some scale dependencies that are on each of those layers...

29:01...and ultimately, any unique symbol or def expressions that are there, right?

29:05So this is a real quick, simple way for me to get my hands around what's in this map document...

29:09...and what do I need to begin wrestling with as I deploy it in my organization.

29:15So the next one I want to show you here is kind of interesting.

29:18First and foremost, then, so you've got a handle on what's going on.

29:21Now I need to know, okay, what are the specific features in the geodatabase that I need to worry about?

29:27And what this report does is take that same MXD and rip out for me...

29:32...here are all the feature classes, tables, and other sources in the geodatabase that I need to be worried about.

29:38So if I want to stand up this address-editing map in my organization...

29:42...give me the six or seven feature classes that I need to start to load content into and leverage.

29:48And you can quickly see that it's using a couple stand-alone tables there--one called Dynamic Value, Master Street Name...

29:55...it's using a couple feature classes for the editing environment, so I've got three address feature classes...

30:02...and then I've got a whole host of content. And it's giving me, specifically within my geodatabase, you know...

30:08...where can I begin to find that content? And so how do I start to traverse through this information model...

30:13...to get to where I need to be? And there are some other tools that are in here as well, too.

30:19This one will give you the annotation properties. And so how many of you have wrestled...

30:23...trying to make your maps look like some of the high-quality cartographic maps on ArcGIS Online?

30:28Many of you? Some of you? You guys are all great cartographers and app developers--wow.

30:34But that's a challenge, right? How do I take these maps and, okay...

30:37...I'm not going to use your information model, Scott, but I want those label expressions.

30:40Well, what fields are those label expressions working on, and...

30:43...exactly what font are you using to make it look real nice and sexy like that?

30:47And what size, and so how do I begin to think through...

30:50...for any of you who have had to go through this and author the maps in addition to the apps...

30:54...you know that you'll spend a lot of time doing this, and getting that just right for your editors is important.

30:59So there are some tools that'll help you do that. And then ultimately one of the other ones...

31:04...that's kind of interesting is that maybe you've got your own address-editing map already.

31:09And you want to compare what's in this map versus the one you already have.

31:13And so this'll actually rifle through two different map documents. I pick one in the Catalog window...

31:19...I have the one open--it'll say, your map's got these layers, their map's got these layers.

31:24And you can start to think about the differences between those two.

31:26And then you've got some tools here that'll allow you to edit the layers' names...

31:31...and apply all those layer name changes to the map.

31:34So there're just some real simple tools for you to be able to do that.

31:38Alright, so I've got the map document, right? And I've got a sense now...

31:41...I've got a printout in front of me that says, okay...

31:44...here are all the features in that geodatabase that I need to start to interact with.

31:48And now I'm going to flip over to ArcCatalog and begin to look at, you know, what's in this information model...

31:53...and how I can begin to interact with it. And so I've got a couple things here that I want to show you.

31:57One is, I've got, let's assume, some local government's geodatabase.

32:02And I've also got the schema that we provide as part of the ArcGIS for Local Government system.

32:06And now I want to begin to discover what's in this model and how I start to interact with it.

32:10Well, the first thing I can do is use this X-Ray for Geodatabases to do that.

32:15And so it's a tool that allows me to interact with XML workspace documents from specific designs I have...

32:20...and do some pretty interesting things, and...

32:22...so I've got this local government--the schema that we provide--open, and what I want to do first is...

32:27...let me just take a look at the data dictionary...

32:29...and just get a sense for what's in that information model as a whole.

32:33And so what this is going to do is rip out an HTML document for me...

32:36...that's got all of the feature classes, domains, relationship classes...

32:41...you know, essentially everything that's in that geodatabase, and give you a detailed description for that.

32:47And so we were looking at that address-editing map.

32:51Most of the content's coming from this address feature dataset, and now it's going to give me...

32:56...you know, a quick overview of all of the feature classes that are in there, and some definitions and descriptions.

33:01So remember I talked earlier about how we're trying to be very, very diligent about giving you guys good descriptions...

33:05...on everything from the feature classes to the field names so you can think about how that works in your organization?

33:11And so this is a way that you can discover that content and get down into then the specific, even domains, that are there...

33:19...and so now I can look at a domain, and it just wires all that up for me and allows me to go in and begin to discover...

33:25...what's in that information model in a pretty simple and straightforward way.

33:28So historically, well, how have we done this?

33:30Well, maybe you guys printed off a poster, with Geodatabase Diagrammer, and threw that up on the wall...

33:34...used it for art, or maybe just used it to mark up on and start your project.

33:39And we've found that some of those--though sometimes those can be unwieldy...

33:43...many people still want posters as kind of a capstone on the end of their project or as a way to kind of interact with a large group.

33:49But this is a very simple way for you to get a quick data dictionary and a good sense for what field names are in there...

33:56...what the aliases look like, and ultimately, how you may need to populate that content.

34:02So that's the data dictionary. So the next thing I may want to do...

34:07...is I've got a geodatabase already. I've got my local government geodatabase, and I need to know...

34:11...kind of, what is in your model that's different than the model I have. And so I can take--with X-Ray, I can take two things...

34:19...one, I can take my geodatabase, for my organization; I can point to the schema that we provide...

34:26...and then use X-Ray to generate and analyze the differences between the two schemas.

34:32So what are the differences, either from release to release, or just from your source to the actual content that we provide?

34:39And I ran this one already, 'cause it takes a few seconds to run, but ultimately, what this spits out for you, then, is...

34:45...you know, once again, an HTML document that tells me the difference between that XML schema that I have...

34:52...and my local government geodatabase. And it tells me in this case, look, you've got...

34:56...four or five feature classes in your schema that are missing from my geodatabase...

35:02...so I need to begin thinking about how I get that content into my model and start the process to do that.

35:08And it'll do it both ways, so if you had content in your model that wasn't in our schema, it would show you that too...

35:13...and ultimately, it would give you a nice little...

35:15...this report would give you a nice description of all the differences between...

35:18...and you can use it, as I said, to start to incrementally plan your migration to the information model...

35:24...and how you can then begin to leverage the maps and apps that are available.

35:30The other thing that you can do, then--once you have those differences analyzed--is then merge that into a new schema.

35:37So, a real practical configuration of the system is you download the information model last month that we provided you.

35:45And you started using it in your organization to deploy a set of maps and apps.

35:48And you maybe extended it to meet some specific organizational needs.

35:52Now we provide you the next release. Okay, I want to analyze the differences.

35:57You know, I trust you guys, you sent me some good release notes, but I really want to know the differences...

36:01...because I configured the model to meet my needs.

36:04And then ultimately what I can do then is take those differences and merge them into a new schema...

36:09...my local government schema release 2--and start to work through my development, QA, and production release of that.

36:17And so it's a real simple way for you to begin to incrementally leverage the content that's available...

36:21...and start to stay current with the information model, and not have to go through and physically add fields...

36:28...every time that we're providing updates to the system.

36:33So that's just a quick overview of how you can take the content that we're providing on the resource center...

36:38...and use some of the tools that we provide as well, too, to configure the system in your organization...

36:44...and start to leverage the content we're providing.

36:46There's some other things that X-Ray allows you to do.

36:50Another big thing that many of you may want to do is, as I said, localize the field names...

36:54...and begin to configure either for a different language, which we've seen and heard requests for...

36:59...or just for the specific regional nomenclature in your organization; and so...

37:03...rifle through that model, Scott, and every place you call it Parcel_ID, I call it APN.

37:08Do that on each of the field aliases, give me a good definition that makes sense to my assessor...

37:13...and apply it to every location in that information model. And so there are some tools that'll help you do that as well, too.

37:18And once again, it does that in a thoughtful way, so it doesn't disturb the underlying data structure...

37:25...so the maps and the apps just work for you. And so we want to really make it easy for you to do that.

37:31So that's a quick overview of how you can begin to configure the information model to start to meet...

37:35...some of the specific needs in your organization and some of the incremental needs.

37:39Let's take a breath for a minute and maybe see if you guys have any questions on that before we go on.

37:45No? Okay, go ahead.

37:47[Inaudible audience question]

37:50So the question was, in that "diff," what is it looking for? What does it find? Is it just names?

37:54The answer is no. It actually goes through everything within the geodatabase, so if you had different domain values...

38:01...even within the same domain, it would find that. So if you had a bunch of pipe types but didn't have some pipe types...

38:07...that we had, it would show you that.

38:09If you didn't have a domain--it goes through the entire design and finds the differences...

38:15...and even differences in field descriptions.

38:17So it essentially looks at two different designs and compares everything that may be different...

38:22...and gives you a report that shows you that.

38:27Oop, one second. Go ahead--back corner?

38:30[Inaudible audience question]

38:34Say that again? I'm sorry, I didn't hear you.

38:36[Inaudible audience question]

38:43So the question was, What version of ArcGIS Server do the applications run on?

38:47What you'll find in the resource center gallery is that there are a few apps that are still running on 9.3 Server...

38:53...the bulk of the content is all on 10, and at the User Conference this year, we'll have a 10.1 release as well, too.

39:05And so we'll have a release that works on all of those platforms. Yep, go ahead.

39:08[Inaudible audience question]

39:11What about the database backing that data up? What is--I'm not sure what the question is.

39:15[Inaudible audience question]

39:18Yep. So the question is, What version of the database? It's a 10.0 database, and...

39:22...so the database is in sync with the version of the apps and the version of the software platform we're deploying it on.

39:27So yeah. So most of the work is all on ArcGIS 10, and as I said, we'll have a 10.1 release as well, too. Yep, go ahead.

39:33[Inaudible audience question]

39:35So the question is, What about the X-Ray tools, is that on 10.0 or 10?

39:39There's actually a version of X-Ray that's been around for quite some time.

39:43So if you want to use it on 9.3, you can. The functionality I showed you here, some of the differences...

39:49...is actually a new release that we're doing this month. So it'll be on 10; it'll be an additional add-in...

39:55...and then we'll also have a 10.1 release too.

39:57But if you go to arcgis.com now and search for X-Ray, you'll find those add-ins for both ArcMap and ArcCatalog...

39:59And so we'll support current releases of all of our software and help you guys do that as well, too.

40:03...and then there'll be an update coming in late--later in April that has more of this advanced functionality.

40:09One more question. Go ahead, yep?

40:10[Inaudible audience question]

40:16So the question was, feedback on the data model--how many people are adopting it?

40:20So we have rough numbers. The hard part for us is that we just see numbers--number of downloads...

40:25...and then we see questions that we get either from the sales team, directly from users, or through Support.

40:33We've got--I mean, I could show you a report--I bet we've got probably 20,000 downloads of the data model...

40:38...you know, just blind downloads that are there, of the schema.

40:43You know, of the system as a whole--you know, all of the maps and apps and all of the...

40:47...we've probably got 300 named users or so that we know of, either directly contacting us through Support or...

40:53...through direct customer engagements.

40:56But some folks just download, configure it in their organization, and just go about their business, and we never hear from them.

41:01You know, and that's--we'll just continue. Part of our goal this year is to really begin to build a more open community...

41:09...where you guys can--you know, we can connect you up, and you can connect up with the teams, and so...

41:14...things like a special interest group at the User Conference this year.

41:16A more active way for you to interact on the web with us in the resource center--those are all things we're working on...

41:21...to build a much more formal--well, not really formal, but a much more connected community. Real important.

41:28[Inaudible audience question]

41:34So the question was, Are we getting questions, why do I need to adopt the data model to use the apps?

41:39Some people ask that question, and my response to them always is...

41:42...because that's the easiest way to deploy the maps and apps. And it's a good way for you to organize your content.

41:46Is it--one of the ways to think about it too is, where are you going to do the work?

41:50Are you going to do the work at the data model level, adopt that, and everything just works--and then that's supported...

41:55...as we pump out new apps and then business partners pump out new apps, you can just plug into those things...

42:01...or do you want to do--take it as sample code, reconfigure it, use your own data, and then...

42:07...you can't use the other applications that come out, and maybe you have to do that several times, so...

42:12...it's just where the work is, really.

42:16A couple more real quick. Go ahead.

42:17[Inaudible audience question]

42:22It's good to question. So how do we--the question was...

42:23...How do we decide what platform we're going to deliver the applications on?

42:29So there's a couple things that enter into that factor. One is, we try to leverage...

42:33...the goal of our team is not to build a bunch of custom apps.

42:36We really want to provide thoughtful configurations of the core; and so when we can, we use, as Lindsay'll show here...

42:42...you know, configurations of the ArcGIS Viewer for Flex, for example, or some web maps with ArcGIS Online.

42:49But there are cases where we have to build specific applications, like the JavaScript platform, for example.

42:54So we try to be very thoughtful about what applications are, one, easy for our local governments to deploy...

43:00...so there are many of our users that can deploy JavaScript very quickly, and they can configure and script on it...

43:06...and then we also think about what--who is using the application ultimately.

43:10So if it's a citizen engagement app, I'll kind of lump it into one group, citizen engagement.

43:16What we typically do is develop those on JavaScript, because it gives us the widest reach in terms of platforms...

43:21...and browser compatibility. And so that's a real trend that you'll see from us, is that most of our work...

43:27...is predominantly with JavaScript, because it gives us ability to deliver it on the smartphone, the tablet...

43:34...and then ultimately browsers across many different browsers, as painful as that can be.

43:39And then, inside the organization, we'll still use pretty heavily the ArcGIS Viewer for Flex...

43:44...and configure that to meet specific needs in the organization.

43:48And then obviously, once I step onto the desktop tier, that's pretty straightforward.

43:52We have developed some native apps, and the one challenge that many of our local governments are finding is...

43:57...how do I take that content that we've provided on the resource center and get to the Apple App Store?

44:02AKA, there's an opportunity for partners, because I think that gap is a real--helping people do that is a really valuable thing...

44:10...'cause that's just--on any of those platforms, whether it be Android, iOS--getting from essentially what we provide...

44:17...which is a completely ready-to-go app with one line of configuration that needs to be changed, but then...

44:22...getting that compiled, getting it through the App Store processes, has been a challenge for a lot of our users.

44:27One more. Go ahead.

44:29[Inaudible audience question]

44:37Yep. Yeah, so--the question was, The information model's evolving; how are you putting a version number on it?

44:45We don't literally stamp a version number on it, but we tie it very closely to the date...

44:49...and then each one of those releases has release notes that go with it.

44:53And we're very diligent about what's changed, what's been added since that last release.

44:59We'll probably start to stamp something in the metadata.

45:03One of the enhancements to X-Ray we have now is that we've got workspace-level metadata available to us real easily.

45:09And so we'll probably use some of that to actually start stamping specific version numbers on it.

45:14And we'll talk a little bit later in the presentation about how we're going to formalize those versions...

45:18...a bit more than what we've done now, which is very incremental, right?

45:21Every month you see updates coming on the system.

45:24And so we'll try to be better about that and improve that as the system grows and matures.

45:28One last question. Go ahead.

45:30[Inaudible audience question]

45:47Sure. So the question was, Have you heard of anyone using SQL Server views or Oracle views...

45:53...to essentially virtually emulate that schema? I haven't heard of any, but that doesn't mean people aren't doing it.

46:00We provide, obviously, the information model in a file geodatabase...

46:03...because that's just the easiest way to transmit it and port it over...

46:06...but it's being deployed on SQL Server, on Oracle, and we work really hard to make sure we get rid of any rules...

46:15...that would [in]validate you using that on those platforms...

46:17...or formatting issues; so I haven't heard of it, but that doesn't mean it's not happening. Yes.

46:24[Inaudible audience comment]

46:26Oh, that's a good point. So Clint would like us to talk about the ETL bridges.

46:30So the other thing that I didn't mention is that we've been working actively with Safe Software...

46:37...to build a series of FME workbenches to help people get their content into the information model...

46:42...and you'll see--actually, next week we'll publish the first set of FME workbench projects for Data Interop...

46:51...and also Safe FME. And what those workbench projects will do...

46:58...is give you a real simple way for you to move the content from your source to the target destination, and the Safe guys...

47:06...are wiring everything up with that information model, so that they'll have the right side of that diagram done for you guys.

47:12And what you'll have to do is then just identify the source, how often you want to run those things, and they'll just work.

47:18And then we're also providing, in some cases, like in the elections applications...

47:21...we provide geoprocessing scripts to help you do that as well, too.

47:25So we're trying to help, where we can, move your content from your environment to the schema...

47:30...to take advantage of the apps when we can. So.

47:34Alright, so let's move on, and then we can certainly--we've got time for questions at the end, I think. But good questions.

47:40Alright, so what I want to do before I turn it over to Lindsay is just characterize...

47:44...let me go back to the slides here real quick.

47:47I'm going to characterize some of the editing maps and how you can begin to configure these editing maps...

47:52...to meet specific needs in your organization. And before I do that, I just want to talk a little bit about what you typically see...

47:58...in one of these editing maps. What you'll see is that these editing maps are really focused around...

48:02...specific data management workflows in your organization; and you'll find, with that, an optimized map document...

48:10...with some really rich feature templates that help you manage content in your organization.

48:16You'll also see that--so they're an editing map built for the editors.

48:20They're not really--they're not built for a multiscale basemap...

48:23...they're not built necessarily for feature templates that you may consume the content with...

48:26...but they're an editing map for those folks that are going to be cranking data in every day.

48:31With most of these editing maps, you'll find at least one or more add-ins that we've developed...

48:36...to really optimize the editing workflow and make you more productive in ArcMap; and in some cases...

48:42...we're actually even adding the custom construction tools to even improve the overall workflow more.

48:49So question I have for you guys; how many of you have used one of the add-ins that we have, called the Attribute Assistant?

48:54Any of you use that? One of you has? Okay. Alright. So you'll see some new stuff today.

48:59So, there're several examples of these editing maps out there.

49:03There's the tax parcel editing map, which is using the core parcel editor tools that you'll find in 10; we've got one...

49:08...for special event planning; infrastructure editing, for water, sewer, and storm water...

49:12...and then the one I want to show you today is the address data management template.

49:16So I'm going to come back here to ArcMap, and let's close X-Ray.

49:20And this is the AddressDataManagement map. And I just want to walk through a few quick workflows just so you guys can see...

49:26...how we're trying to help you optimize the editing workflows a bit; and then I'll kind of break it down a bit.

49:31So I'm going to go through a couple typical workflows real quickly here...

49:35...that if you're responsible for managing road centerlines and address ranges or site address points in your community...

49:41...that you'll need to do to populate that content. And you'll see that this map document helps me interact with...

49:47...site address information, roads, and then also facilities in my community.

49:52So I'll just turn those off real quick, and let's get started here.

49:56So I just want to show you a couple workflows.

49:57The first thing I'm going to do is, this is a new development in the community...

50:01...so the first thing I need to do is add the new roads. And this is a real simple, straightforward one.

50:08I need to go in and add a new road.

50:09You'll see there's a Construction tool when I pick that feature template for the local road there...

50:14...and I can just quickly go in and add that new road.

50:18And what this Construction tool is doing for me is actually taking North Mill Street and splitting it...

50:24...and prorating the address ranges for me.

50:27So you can see, I've got two segments now, and it's got the address ranges split for me as well, too.

50:32So I quickly go in, and one of the things you'll also notice--let's go in and add the address ranges here...

50:37...so this one's going to be right 100, 101, and we'll just go to 400 and 399.

50:46So you noticed it did a couple things, right, as I started editing the attributes there?

50:49It gave me a unique ID. I'm going to go in and put in part of the road name, and I'll look...

50:54...what do you know, it's giving me a valid list of road names from my master street name table...

50:58...allowing me to select that and quickly populate that content in my organization.

51:02So with a couple clicks I've got a new road in, I've split the existing road, prorated the address ranges...

51:08...and I've now got a unique ID on that and a whole series of attributes populated for me automatically.

51:15So let's come in here now, and let's just add a few proposed addresses. And let's do that.

51:20And once again I'm going to come down here and interact with the custom Construction tool...

51:24...I'm going to go ahead and click on the--where the driveway cut is, and place two new addresses.

51:30What this Construction tool is doing for me is using that location along the road, placing an address point...

51:36...and ultimately giving me some proposed addresses for that, real quickly.

51:40And then at the same time here, populating a unique ID...

51:47...preserving some internal relationships in the geodatabase and the primary-foreign key relationship...

51:52...giving me that proposed address, and then hoovering up the road name from the roads...

51:59...populating a full address point for me, intersecting with my place-name, intersecting with my USNG grid...

52:06...and giving me a USNG grid coordinate value for that, all with a couple clicks on the map.

52:11So a real quick and efficient way for our editors to begin to manage this content...

52:14...and really improve the overall integrity of their data.

52:18So how is that happening, right? You can't do that with ArcMap out of the box. I don't think you can, at least.

52:25So what we're doing is--so here's how that's happening. Well, there's a couple things going on here.

52:29When you download the address data management template from the resource center...

52:32...you'll get a couple things. You'll get a couple add-ins that are provided.

52:38Come on, Mr. Add-in Manager.

52:44So there're a couple add-ins that are provided.

52:45One is the Attribute Assistant, which you'll see us using across many of the editing workflows...

52:51...the special event planning, water utilities, address data management, campus, as well, too.

52:58So there's an Attribute Assistant, and I'll talk more about that in a minute.

53:01And then there's an Address Management toolbar that gives me a set of tools...

53:06...and there's also a separate installer that gives me those custom construction tools as well.

53:14And so there're some add-ins working there.

53:17The other thing that's happening is that that Attribute Assistant is also interacting with a table that's in your map document...

53:23...that has that behavior that you're seeing.

53:26So we talked a lot earlier about, today, we're really going to focus on configuring the system...

53:32...and this is one of the key ways you can do that in these editing maps, and sorry about the resolution here.

53:39So inside every one of our editing map documents that use the Attribute Assistant...

53:44...there is a table you'll find called the DynamicValue table.

53:47And what this DynamicValue table is doing is listening for onCreate and onChange events...

53:52...that are happening inside of ArcMap as I'm creating new features or changing features...

53:56...and it's running a set of rules that optimize that editing workflow for me.

54:00And I can configure how the Attribute Assistant works very simply.

54:05I can just come into this table, and this table could be in my file geodatabase that I'm editing...

54:10...or it could be in my enterprise geodatabase and locked down with permissions.

54:14And essentially what I do is, I come into this table, and I identify specifically what I want to interact with.

54:19So in this case, a star represents all of the features in the geodatabase.

54:24I identify which field I want to interact with, and then we provide a series of custom methods...

54:30...that control the behavior on each of those things.

54:33So let's go to a specific example. Let's go down to this--that address workflow I just talked about.

54:38So let's look at the site address point.

54:43And here are the rules for the site address point and that workflow I just did, right?

54:49So here's a rule that says, okay, every time you add a new site address...

54:55...create a unique ID, and generate that from a running list, Generate_ID, in a sequence.

55:02And I only do that when I create it, but don't touch that unique ID ever again.

55:08Then there's a set of rules that say, okay, take the individual elements of my road name and create a full road name for me.

55:14And you can just see, right, there's a whole set of rules that you can configure here in your table.

55:18You don't have to reprogram that Attribute Assistant...

55:21...all you have to do is come into your DynamicValue table and configure the specific values in this table...

55:26...and use one of the rules that we provide here. And there's probably 25 or 30 different methods that we call them...

55:34...that allow you to do everything from dip down and intersect features in polygon layers, generate x,y's...

55:40...grab attributes from one feature and populate another...

55:43...and there's a whole dictionary of what these rules mean and how you do that.

55:49That being said, all the source code's also provided, so you could write your own methods if you don't have...

55:55...don't see the ones that we have available, or you don't find one that will meet your specific need in your organization.

56:01So that's a real simple way for you to configure the editing maps.

56:06And you'll see this pattern in every one of the ones we deploy in the desktop environment.

56:09We're using really good feature templates and default values on those feature templates...

56:14...we're using a set of construction tools that help automate a series of data creation workflows...

56:20...and we're using the Attribute Assistant to really help you produce high-quality content in your information model...

56:26...so you don't have to worry about typing in primary foreign keys, and messing that up...

56:31...or generating unique IDs as well, too. You know, we've seen over time--the most simplest form, right...

56:38...what's the first thing everyone did in their organization when they started using ArcGIS Desktop...

56:43...to manage their data? They wrote an Editor extension to say...

56:46...every feature I create, populate last editor, last update.

56:50Many of you did that, probably. And there's a lot of those around.

56:53Well, this takes care of all that for you. And then obviously, at 10.1, that's now in core.

56:57So this is a key part of those editing workflows, and as I said, it's a really simple way for you to configure that.

57:02All you have to do is add the content that you want to manage, and you can see, in this case...

57:07...there's a whole host of rules that have been preset up for you automatically for the editing maps that are there. So.

57:12Alright, so that's a quick overview of some of the desktop editing workflows and how you configure those in your organization...

57:19...and before I turn it over to Lindsay, let me just kind of give you a quick overview of the web maps.

57:25And so we talked a little bit about this already, but what you see in these web maps is a couple key things.

57:30One is a real focus on JavaScript and an emerging use of HTML5 in geolocation.

57:35And what we're trying--or HTML5, I should say, elements.

57:39And what we're trying to do is leverage as much of the HTML5 framework as we can...

57:44...yet maintain backwards browser compatibility back to IE 7.

57:52So what you'll see is that--obviously, we've heard from a lot of local governments--that IE 7, 8 is still very prevalent...

57:58...and so we're trying to balance that.

58:02And so we're working really hard on a set of JavaScript apps, and are developing JavaScript apps, to do...

58:08...leverage as much of that new functionality that's available in these more modern browsers...

58:12...but yet still give you an application that works when you have to deploy it across an older browser footprint.

58:17And I'm sure many of you are struggling with that.

58:20You'll also see a set of ArcGIS Viewer for Flex configurations that are specific configurations of that viewer...

58:26...with either custom widgets or custom skins for specific users in the organization.

58:32And then obviously, we're leveraging a whole series of REST services, whether they be geoprocessing services...

58:38...geometry services, and then, more and more, using web maps as an alternative.

58:43And so you'll see in these apps, you'll really have two ways that you can interact with them.

58:48You can just point at a web map ID and use that, specifically, and configure the pop-up and all of the symbology...

58:55...in that web map and just use a web map, or you can go at those native services as well, too...

59:01...and do it in that more traditional on-premises deployment.

59:04And so let me turn it over to Lindsay now, and she's going to show you a couple examples of the applications.

59:08One is SnowCOP, which is an operations dashboard for snow response, and then Election Results. Go ahead, Lindsay.

59:34What's wrong with this guy? Check, here. There we go. Hi, everybody. I'm Lindsay.

59:39I'm not Mike Muller. And I'm not really that mean.

59:44So this is the SnowCOP, or the Snow Common Operational Picture.

59:48It's a dashboard--it's based on the ArcGIS Viewer for Flex.

59:54Everything I'm going to show you is actually configured out of the box, with one exception...

59:58...we have a custom widget that was developed using the Flex API and the Tracking Server API.

1:00:04And that's compiled and put into the Flex Viewer.

1:00:08So everything we try to do, as Scott said, is out of the box, to make it configurable and kind of manageable going forward.

1:00:15So when you start up this application, you'll get a splash screen asking you what area you want to focus on, and these ...

1:00:21...are kind of different rules, if you're managing one district, or District 1...

1:00:26...District 2, 'cause that's your responsibility, or if you're looking at the whole picture for your city.

1:00:36So if I'm the public works director or manager, I want to know what's happening with my snowplows in my city.

1:00:45So if there's a big snow event, one of the things that often happens is, you get a lot of different phone calls...

1:00:50...from people complaining about snow in their area not being removed.

1:00:54Some of those are legitimate, some of those just might be someone who saw a snowflake and gave you a call.

1:00:59So as a manager, you want to be able to differentiate between, I don't have enough support out there...

1:01:05...within District 1 or 2, and I just have a lot of people complaining because they're just watching the storm.

1:01:12So you can go into your performance indicator here and look at the different problems that you may be facing.

1:01:17So the first thing you can look at is a service request, so you can see that there's been a snow complaint here...

1:01:23...someone's been asking to plow the street. And you can see, there's actually a snowplow right in that area.

1:01:30This is actually pulling live tracking feeds from Tracking Server. So you can get that vehicle information here...

1:01:38...and you can see that Melanie's the driver. That's her phone number, and if you wanted to, you could pick up the phone...

1:01:43...and call Melanie and say, hey, can you go to this area and plow this street; this person has made a few complaints.

1:01:50Now, if you have a lot of snow complaints, you might not be able to be that responsive...

1:01:54...and you can actually look at district assignments. So you can see within this district, I have one salt truck...

1:02:03...I have one large spreader, and I have one small spreader.

1:02:06And that Last Update, of who is assigned to that district, is indicated there.

1:02:12So this is just talking about your planned assessment for those snowplows.

1:02:21We also created a couple Python scripts to look at--to indicate performance.

1:02:29So we take actual call volume within an area and snow activity and run a script against the live data.

1:02:41So you're looking at current plow activity in your area and live current call volume within an area.

1:02:48And as I zoom out, I can look at the city of Naperville, and I can see that District 1 is performing really well...

1:02:55...District 4 is performing well, while District 2 is kind of falling behind.

1:03:01And I can look at these stop signs, and that symbology is actually indicating...

1:03:06...that there's been a couple snowplows idle for more than five minutes.

1:03:11So as a manager, I can come in here and say, hey, these snowplows have been stopped...

1:03:16...and look up who that person who is responsible for that and say, why have you been stopped?

1:03:20Do you need help? Are you stuck in a snowdrift? Or whatever the issue may be.

1:03:31Also, if you want to get more general, and if I'm a district manager--so I'm going to go into a district view here...

1:03:40...I care about what's happening in the city, but I'm responsible for my district, and I want to look at those things.

1:03:45So you can get even more granular and look at snow map assignments.

1:03:50So within Naperville, there's two to three snow maps per district. And you can see, I only have one small spreader here...

1:03:58...and one large spreader. The salt truck's over here. I have another large spreader over here.

1:04:04And you can look at your call volume by snow map. Also another indicator is snowplow activity...

1:04:11...so you can see how much you planned for, and then how much is currently happening.

1:04:16So how many snowplows are actually working at one time, and how many are planned to be there.

1:04:21And if that indicator isn't met, then you can follow up and see what the problem is in that area.

1:04:29So one of the challenges with this when--we actually worked with the City of Boston on creating SnowCOP...

1:04:35...I guess it was their idea, actually--and we wanted to develop a pattern for that and push that out to everybody.

1:04:44When you say Select Your District, they really wanted to have district views...

1:04:47...because they have people that are responsible for districts and where Boston's so dense...

1:04:52...they need to be really, really responsive and really be on where the snowplows are, where they're not, and...

1:04:59...get those streets cleared.

1:05:01So I'm going to go into the configuration file here and just show how I created these roles without doing any custom code.

1:05:10So this is the configuration file that comes with the application.

1:05:16And you can see you're defining your title here within the title tags. And you can customize that for your city.

1:05:21As well, if you wanted to add your own city logo to make that reflect your local government...

1:05:27...you can do that. Or you can come in here and change the colors of the application and do some configuration that way.

1:05:36The basemaps here, you can see they're configurable as well.

1:05:41We have two local basemaps coming from our local government server here that are available...

1:05:47...and our basemap template and all of our web application templates.

1:05:51But also we're calling some services from arcgis.com.

1:05:56So if you don't have that content and you don't have that basemap, or you participated in a Community Basemap Program...

1:06:02...and it's already available on arcgis.com, you can just put those services within those basemap tags and consume those.

1:06:10The operational layers that are coming in here--when you get this configuration, it isn't configured to our server at Esri...

1:06:21...it says yourserver, so it's really easy to do a Control+Find within your editor and, say...

1:06:30...type in your server name.

1:06:37And then replace with your server. Say Find Next. Oh. I did that backwards. Sorry.

1:06:55You can look for yourserver and replace it with your actual server name. So it's really easy to get up and running with this.

1:07:03You have to configure this main config.xml, and there's a few other widgets that we go through...

1:07:08...in the Getting Started document to do this configuration as well. But the rule base...

1:07:14...what we actually do is we have--basically, what I did was I copied the config.xml, copied that...

1:07:20...into another folder, called it config-1, which is actually District 1...

1:07:25...and then did some editing here to change the extent to focus at that district. It's still consuming the same basemaps.

1:07:35The focus of the operational layers are at the district level as opposed to the city level...

1:07:41...so I've removed some of the general city layers.

1:07:46And then also, the widgets have been configured specifically for that district...

1:07:50...so snow maps are looking at only the snow maps within that district...

1:07:54...so you're able to search on just what's relative [sic] to your district...

1:07:58...and you get a very streamlined view of what you're responsible for, with the ability, also, to look...

1:08:03...if you need to support your adjacent district, or you need to help out somebody else, you can still see that within the map.

1:08:11How are we doing for time? Okay. I'm going to go right into Election Results.

1:08:21So Scott was talking about--I think we had a question over here about the JavaScript...

1:08:26...whether we were using JavaScript or Flex.

1:08:30With technology going the way it is, we've been trying to support Desktop with many browsers, mobile and tablet.

1:08:38This application is soon to be updated--within the next week, hopefully--and you can see...

1:08:44...we're using some HTML5 elements, so you can see that we're actually using geolocation.

1:08:49And this is an election results application. It's for election night reporting.

1:08:55One of the things we provide is a geoprocessing script that will take XLS files, text files, CVS [sic] files of tabular election data.

1:09:06You can place that in a folder, and the Python script will run as a scheduled report.

1:09:11Pull that information, basically do a join to your election geography...

1:09:16...and you have a dynamic layer on Server pulling that information in.

1:09:21So as the updates are coming in and rolling in, you can have election night reporting for your county...

1:09:26...and you can see that information.

1:09:30So when I click on a precinct, I can get the information of the elected official--or not the elected official...

1:09:40...the contest, the election contest. So I can see that there's been 780 votes cast. The current winning party is...

1:09:48...the Democratic party. Barack Obama was elected here, and--obviously. And as you scroll through, you can see...

1:09:55...information about the forty-eighth Senate, the thirteenth district for the House of Representatives...

1:10:02...DuPage County recorder of deeds, and then you can also look at voter turnout.

1:10:07So these information pods across are populated just for the Naperville 50, that precinct right here. And if you want...

1:10:13...you can continue to click here and look at the different areas and see what different areas decided to vote for.

1:10:22And also, you can click along here and look at voter turnout for different areas, as well.

1:10:28One of the cool things about this application is that if you do access this application on your tablet or your iPhone...

1:10:33...and you really want to Tweet about it, you can come here and you can click on your Twitter feed.

1:10:38If you're a Facebook user, you can log in to Facebook, and you can post that up on your wall.

1:10:42And also, if you're just using straight-up e-mail and want to say, hey, check out this application, you can click here.

1:10:48I always find it really interesting to know what my local area--what they're voting and how they're feeling, and...

1:10:54...sometimes you don't get that at the national level when the election's going on.

1:11:00Oh, yeah. Okay. So you can get this application--Scott had shown you this structure earlier.

1:11:10What's different about HTML5 compared to our other JavaScript applications is that it's actually a config.js file...

1:11:16...and you can open this up in any web editor; I like to use Web Editor Express or Visual Web Developer Express.

1:11:25And so we've fooled around with our configuration files. We've added a lot more commenting.

1:11:30We've got some feedback from users that they wanted it to be a little more simplified...

1:11:34...and we kind of go through these 15 little steps here to look at this.

1:11:37We talk about this in the Getting Started document, but we also get into more detail here.

1:11:43So you can change the election application name, you can change the logo...

1:11:47...you can change your election results splash screen.

1:11:50I know a lot of local governments like to put in some sort of "This is not the official tally--take it with a grain of salt...

1:11:57...don't sue us because the vote was cast, you know, off by three" or something.

1:12:02You can come in here and put your basemap. We decided to use the arcgis.com Light Gray Canvas Map...

1:12:08...because we thought it worked really well, 'cause the most important information is the operational data.

1:12:13Set your default extent here. If you want to use a web map and configure a web map through arcgis.com...

1:12:19...you have the ability to do that by saying yes, I--true/false, I want to use web map...

1:12:25...and you can set that there. If you choose to use a web map, you can just set your unique identifier of that web map...

1:12:31...keeping in mind that it needs to be shared to everybody and publicly available.

1:12:37And as you scroll through, there's a few things you need to configure.

1:12:40You need to say what the election geography is, so your precinct layer has to be indicated here.

1:12:47And then also, we're using address search, and what I actually didn't show in my demo is that you can search for your house...

1:12:53...and see what your precinct is and what they elected, or what they voted for.

1:13:00You can set your default address, so the address that you want people to see as an example of what they should put in there.

1:13:07Also your geometry service to help with projection on the fly.

1:13:12And then, as well, your election data is configured here, so you're saying, all those dynamic layers that were published...

1:13:19...and are being updated, they need to point to the feature layer here.

1:13:26And if you want to, you can configure this application to use different colors, or--some people don't like to use red and blue...

1:13:34...to indicate Democratic or Republican; some people do...

1:13:39...and you can change those things, and that's all available to configure here.

1:13:46And so let's--that's the configuration file for the Election Results. And I think we're out of time, so.

1:13:52So as you can see, I'll just summarize real quick--we've only got a few minutes left...

1:13:54...as you can see, we're really trying to expose all those applications in a very simple way...

1:13:59...for you to configure them for your organization.

1:14:03They're all--whether it's the ArcGIS Viewer for Flex, or it's the JavaScript apps, they're all real standard configurations...

1:14:10...that you can then kind of pour your themes onto, pour your content into...

1:14:14...and then make it your own application for an organization.

1:14:15So we've just got a minute or so left, and we can certainly take some questions, but in summary...

1:14:20...we talked about this a little already, right, but identify the business needs in your organization...

1:14:24...and how do you best approach this? Well, you start with the business needs...

1:14:26...and you align that with the maps and apps that are on the resource center.

1:14:30And then evaluate the state of your data holdings. Do I have really strong data management practices in place...

1:14:36...and my data's really well organized, and I've got a whole set of business applications, and workflows tied into those...

1:14:41...or do I just have a bucket of data that's maybe in shapefile format, file geodatabase...

1:14:45...and I really don't have any good structure? And because you can then use that to really select kind of a configuration pattern...

1:14:50...that makes sense for your organization.

1:14:53I mentioned this a couple times already, don't hesitate to ask for help, right? It's a community of users that's growing...

1:14:58...and we've got folks that have deployed those applications already, and we can put you in touch with those...

1:15:03...we've got members on our team that can help, and Esri Support Services...

1:15:06...and then we've got a growing network of partners that can help you configure and deploy the apps as well.

1:15:12So the other thing I want to point out--I won't spend a lot of time on this...

1:15:14...but this is a continuously growing ecosystem of maps and apps, and so we have a plan for 2012...

1:15:19...to continue to release additional applications that you'll see in addition to what we've shown you today...

1:15:25...and what's available on the resource center.

1:15:28And we're also working at productizing the release to make it easier for you. We've talked a little bit about this already.

1:15:33We've got a 10.1 release coming this year that'll include online help documentation and a simple, consolidated installer.

1:15:39We're moving to a quarterly release schedule, which will make it easier for you guys to stay current on the work we're doing.

1:15:44And then ultimately, we're developing, at the same time, an online offering so you can leverage...

1:15:49...both on-premises and online, through subscription accounts, ArcGIS as a platform.

1:15:55So I know we're jammed up on time a little bit, sorry, but we can take any questions you have.

1:15:59Don't forget to fill out your surveys, and thanks for coming this morning.