00:01Hi, my name is Garry Burgess, I'm the development lead on the Business Analyst and Community Analyst teams...

00:05...as my colleague Chris Wilcox, and my colleague Tony Howser.

00:09We're here to do a session today on building location intelligence into your applications.

00:16So, thank you for coming.

00:18I hope everyone's having a good conference and there were no injuries in dodgeball last night. There was one, yeah.

00:29So, this is a developer conference, so I will apologize by showing a few PowerPoint slides...

00:36...but it won't be many, and we'll be digging right into it in a moment.

00:42So what do we mean by location analytics or location intelligence?

00:48Really I could classify that into three buckets. The first is providing spatial context, standard GIS stuff, where I am located...

00:57...provide me some geographic information about my location.

01:01Spatial analytics, so an example of that would - that I'm going to demonstrate soon...

01:07...would be plop a point down and tell me...

01:11...or draw a service area that represents where I can drive to in a five-minute time frame.

01:18And the last one is this concept of spatial information, that's what we're going to be focusing on much of our session today.

01:25And what do I mean by spatial information?

01:27Really it's providing geointelligence or location analytics for a particular location.

01:36So imagine, if you will, I have an address here in London, England...

01:44...and from that address, I want to find out information about it.

01:49So I may want some geographic context, so I want what county does it belong to, what post code does it represent...

01:56...what district is it in, et cetera.

01:59I may want some demographic information, or lifestyle characteristics.

02:03So if I know Chris, being a very wealthy individual, because he's a developer at Esri...

02:09...I got his address, and I could tell you that Chris probably makes a good seven-figure salary, drives a Ferrari...

02:15...and goes skiing in Aspen on the weekends, right, Chris? Are those your lifestyle habits?

02:21Yes.

02:22Yep. And we can also tell you what's nearby through this API...

02:26...so from Chris's we could tell you know where he can go buy his Rolls-Royce on the weekend...

02:32...or rent a Mercedes or other information nearby.

02:40And then I think the last thing that we can do with this location intelligence is provide comparative analytics.

02:46So not only can we tell you that what are the lifestyle characteristics, what are the demographics...

02:53...in Chris's particular address, but we could compare that to the ZIP code, for example, or the county.

02:59So that we know that hey, Chris makes a lot of money...

03:02...well, is that because everybody makes a lot of money in this particular area, or is it because he's an anomaly.

03:09So that's kind of what I would describe as business intelligence or...

03:15...the business intelligence that we're going to talk about today.

03:19And these are the types of information that we could infer or calculate for a given area itself.

03:27So really, what we're going to be demonstrating today is something that we call...

03:30...the Business Analyst or Community Analyst API.

03:35And we have created a couple of web solutions that utilize that API.

03:42How many people here are familiar either with the Business Analyst Online application...

03:46...or the Community Analyst application? Can I show of hands? Okay.

03:50There's a few, and I think a lot of people in the audience didn't put their hand up.

03:55So what I'm going to do now is take a couple of minutes and just demonstrate Community Analyst...

04:02...just so you get an idea of what we've done from Esri in terms of providing an end-user solution that's powered by this API...

04:11...and then we're going to dig into the actual API itself.

04:21So I'm going to open up a browser and I'm going to go to communityanalyst.esri.com...

04:30...and now this is the part where everyone crosses their fingers

04:34...Convention Center web access is working well. We'll use my account, and I'm going to log in.

04:48So what you're looking at here is an application that was released at the last User Conference...

04:56...it's a Flex or Flash-based application that's using our - the Community Analyst or Business Analyst API behind the scenes.

05:04It's that API that talked about that has that kind of location intelligence.

05:08So if we go into the select location, and I'm going to do a Find location, and Chris, what's your address?

05:18380 New York Street, Redlands.

05:21That's cheating.

05:23Good answer.

05:24Most of the time.

05:25Well that's because he works so hard he actually sleeps there.

05:31Can't spell Redlands. Alright, so if we pop that location on there...

05:37...it finds the location, we could see the Esri campus here.

05:40Again hit Next. Now's where we can actually apply some service areas around this particular point.

05:48So we could do a ring buffer, or we could do a quick drive-time service area around that.

05:55And what we're going to do now is use the Network Analyst service provided in our API...

06:01...and it's going to calculate that five-minute service area there.

06:05I could give this a name. Alright, and what we can do now is, now that we've created that area, we can go and create some reports.

06:18And there are different ways that we can produce reports. One is either through precanned reports.

06:24So, for example, if I wanted to look at the demographics in income within a five-minute service area around Redlands...

06:31...I could either generate a PDF or return the data in Excel format. I can hit Run now.

06:37And what this is doing now is a good example of where we've wrapped a user interface around...

06:44...the API we are going to be demonstrating today.

06:47So now if I open up this actual report here, I can see that there are...

06:52...approximately 36,000 people that live within a five-minute service area of the Redlands campus.

07:01Unfortunately, it doesn't tell you how many of them work at Esri. But I think we have a good idea of that.

07:06So there's kind of the precanned area.

07:09Another way that you can actually look at the information is that we've provided a dashboard as well, too.

07:15So for example, if I wanted to compare the five-minute service area around a particular area, I could hit Next...

07:25...it's going to actually generate what the income is in this area. And we'll look the different income characteristics...

07:32...we could look at what the housing characteristics are, right, so how many people are renting versus owning.

07:37We could look at what the population is like in that particular area.

07:40And we could even customize this, and, if we want, look at all the kind of key demographics for the particular area...

07:48...and view this in tabular form. And now what we can do is it's going to take that five-minute service area...

07:53 ...and here are all the kind of key demographic characteristics for this area...

07:57...and we get a nice kind of dashboard, and we can export this information out to Excel.

08:03The last thing I'm going to show you is something that we call smart map search.

08:07And this is - think of this, for the GIS geeks in the room, kind of a multilevel query for the area.

08:16So for example, if I wanted to look at the median household income - let's find Chris a date.

08:25Because he's a single guy. So we're looking for median household income and median age, and we'll hit Next.

08:33And Chris is probably looking for a rich girlfriend. So we're going to take that. We're looking for people...

08:38...what, Chris, someone who makes more than $75,000, is that acceptable criteria for you?

08:43Alright. And Chris, do you want an older or a younger girlfriend, probably?

08:47We'll go with younger.

08:48Younger. I kind of suspected as much.

08:50Okay, so we're looking for someone what, younger than 38? Does that sound pretty good?

08:54Yeah, that's good.

08:55Alright, maybe 35, we'll say.

08:57[Inaudible audience question]

09:01What we're going to do now is that we'll show these results on the map...

09:05...and what we're going to do here, look at the areas that...

09:08...Chris will be driving around later tonight looking for dates.

09:13So here are the block routes that meet this criteria.

09:15So it's kind of - as you can see, it provides a really nice user experience...

09:21...where we're able to go in and interact with the map and find these areas.

09:24And we've all these different types of demographic criteria as well, too. We could actually change the criteria here...

09:33...so if we looked for Chris, I knows like to drink beer a lot, right, Chris?

09:38So if we looked at the actual market potential, and we're looking for people that drank beer in the last six months...

09:45...and we wanted to find the index there and we hit Apply now?

09:48Now, this is an example of some other data that we've got here, and this is what we call our market potential data.

09:53And this is - takes some survey information and applies that to the actual geographic area in here. And now...

10:01...an index of greater than 100 means that people in this area drink beer greater than the national average.

10:07So we're going to look for a young female that makes lots of money, and drinks lots of beer, maybe lots of beer, Chris, for you.

10:16Alright, and now we're - get that down. So there's an example of Community Analyst itself.

10:24Now this is focused more for communities; it's used a lot by state and local governments for doing planning...

10:34...and sort of policy work as well too, so for example, all kidding aside, it was a humorous example...

10:40...but this being used a lot in the real world to find areas that are suffering economic hardship...

10:46...so that they can apply grant money to the appropriate locations.

10:49And on the business side of things, this is used by retailers to find areas...

10:53...that meet specific criteria for types of expansion.

10:58So with that in mind, I think if you could take away one thing from the presentation today, it would be this URL.

11:09Because everything that we're going to demonstrate from the rest of this session is up on the Resource Center.

11:14It's operating; we have live samples and code samples of everything that we're going to demonstrate as well today.

11:20So - and that ends the PowerPoint portion of the presentation.

11:27What I'm going to do now is I'm going to go on to the Resource Center.

11:32And where you will find all of the stuff that we're talking today...

11:35...is in the solution products, and it's under an envelope called Business Analyst.

11:43Sometime in the near feature we're probably going to rebrand this as location analytics...

11:48...because, as you can tell, not only is it good for businesses but this API is also good at finding dates for Chris.

11:55We didn't want to pigeonhole ourselves.

11:57If we click on the Business Analyst link here, what you'll see here is that we get a landing page...

12:06...where we get some information about a desktop product, a server product, and an online product.

12:12And if we click on the online product, you'll see information...

12:15...about the - basically the blue version of the application that I just showed you right here.

12:20And this is an end-user solution. If I go back, there are two key links that we're going to focus on today.

12:28And I think it's important to understand the distinction here.

12:31We have a Business Analyst Server product. So this is - think of this as an extension to ArcGIS Server.

12:38So you have the ArcGIS Server in your enterprise, and what this does is it adds additional capabilities to the server...

12:47...so, basically, adds a whole new web services end point that you can interact with.

12:52And it also comes where you can install a whole bunch of content.

12:55Basically, it's like an appliance that you install in your organization...

12:59...you get a whole lot of demographic data and street data and geocoding data...

13:03...and then you interact with that appliance with the services end point.

13:06So that works wonderful; I see some people out in the audience here that I've worked with in the past...

13:10...that have actually installed Business Analyst Server, and they're working with it, and they're creating custom applications.

13:15As you can imagine, if those of you - how many people in the room here are actually Business Analyst Server clients?

13:22So only a few hands here, right. So the barrier to entry there is a little hard for a developer...

13:28...because it means you actually have to install the, install the box...

13:32...install the software, install a whole bunch of content.

13:35So what we're going to focus much of the demonstration on today is something that we call...

13:38...the Business Analyst Online API.

13:41And what we've done there is, we've taken all that great content from Business Analyst Server...

13:46...and we've taken a small subset of the actual services end point, and we've exposed it on the public Esri cloud...

13:52...so that all you need is an account, essentially...

13:55...and when Tony demonstrates, he'll actually show you how you can sign up for an account, I think, right, Tony?

13:59Uh-huh.

14:00So what we're going to do now is, we'll look at the Business Analyst Online API.

14:05And what we do is we get some wonderful information on our Resource Center...

14:09...and then we've got - the key here, there are some different web APIs...

14:14...we have a Flex API, a Silverlight API, as well as REST, and so.

14:19So what I thought I'd do is I'd start off by going in and showing you our REST API.

14:27So, REST is, for the, I guess, the nongeeks in the room, think of this a way to interact with our API through URLs.

14:43So much like you can go to Google and search for all the restaurants in Palm Springs, through our URL...

14:51...you are able to interact with our Business Analyst Online through our URL as well, too.

14:55So we could say, how many people live within a five-minute service area of the Redlands campus?

15:03So if we wanted to ask that question through the REST URL, we could look at our different services.

15:10So we've got one here called Drive Time. And I click drive time...

15:14...and then what you'd see here, is you get - there's the actual URL for our drive-time service, so here's the base URL...

15:20...and then what we have to do is basically through that URL, we just need to send some instructions to the actual API...

15:27...so that it knows, well, what kind of drive time are you creating? You're creating a five-minute drive time.

15:32Where are you creating the drive time? I'm going to do it based on this address, or this lat, long.

15:38And then what kind of demographic information do you want for your service area?

15:41So these are all referred to as parameters. So you can see here, we have to define our distance units.

15:47Do we want them in miles or kilometers or feet? What's the radii? We want five miles, and then we have to provide a center point.

15:54So all these types of parameters we have to provide.

15:57And what's really nice about all of these methods have living, breathing, live examples on the website...

16:04...that are written in JavaScript that you can interact with.

16:06So we can actually click on the live examples, and for our drive-time example here...

16:12...you can see this creates a one, three, five-minute drive-time service area...

16:17...around rings, around a single point, and returns the feature set for that area.

16:24So not only do we provide you the example, so you can interact with this...

16:28...but we actually provide you the sample REST end point or the URL that's actually used to generate this report.

16:34So you can actually replicate this on your own.

16:37So if we go and run this right now, so here is that particular request...

16:45...this is the REST request that is being sent to our server.

16:49And it actually generates the response, and then what we do here...

16:54...is we get - we actually use our own Esri JavaScript API to render that response.

17:00And then what you'll see here is what, there's the actual REST request that we sent to the client...

17:04...and this is the JSON response.

17:05So this is basically a text - a standards-based web text response that can easily be parsed by web developers.

17:17So you can see now that we can actually render this application.

17:22So this provides a lot of wonderful information for developers.

17:26And you know someone like myself could open up a development environment...

17:31...use this documentation to create a request.

17:35So here in this request, we're actually going to - not only this time did we create...

17:40...in this particular example we created two service areas, so two different ones.

17:46And then not only did we render the map, but we produced a demographic report.

17:50And we did that all in one request. And hopefully you can tell here, the performance is quite good as well, too.

17:58During our last release, we did a lot of reengineering behind the scenes...

18:02...and our goal is to make sure that for a particular area we can generate a PDF or an Excel spreadsheet in less than one second.

18:09So a lot of engineering went into making sure that happened, but that's pretty successful.

18:14Alright, so that's kind of the REST side of things.

18:21What we can do now is, I'm going to show you a couple of the other developer APIs.

18:32So what we're going to do now is look at the Flex API. And again, much like the REST side of things...

18:38...each one of the methods that you're working with, we have different living and breathing samples.

18:45So we have a lot of contextual information about how the Business Analyst Online API works and how you use it...

18:52...and how you install it, how you get it set up, but the really the meat of this is in the samples themselves.

18:58So if we go back to that drive-time example again, here is an example where we can actually wrap around some Flex API.

19:06So we could plop down a service area, we can generate a market profile report.

19:13It's again going to use the API, this time using the Flex API, and it's going to generate that service area...

19:21...and when the service area is generated, it generates the three rings and then we can open up the report again.

19:27So - and - if we actually look for every one of our examples here...

19:33...we've got our full complete source code that shows how this is working.

19:37And if we look at the way that this works - actually, I think it's probably best.

19:54So if we look at the way that this works right now is that, we've basically got an object here...

20:01...which is a drive-time parameters object right here.

20:04And this is where we're passing all the different parameters to it, that we showed in the REST API.

20:09So as a Flex developer I'm going to say, I want this in drive-time minutes, here're the different radii that I've got here.

20:16I'm going to give it a center point. All these different report options, what report that I want to create...

20:22...and then basically, I then use the drive-time task and generate this particular drive-time task with the token, and that's it.

20:30And really, that is the amount of source code that you're really writing to generate this particular example itself.

20:38So as a developer, what it allows you do is to come in and interact with the Resource Center and we can do the exact same thing...

20:46...not only for the Flex API here, but if we go back to the Business Analyst, use the online APIs.

21:04We have the same thing for our Silverlight developers as well, too.

21:08So if you live in the Microsoft domain, and you're using Silverlight...

21:12...we have the same sort of interactive sample viewer where - it's the same deal, so we've got different types of tasks...

21:30...so here's the thematic mapping example, where we're generating a thematic map...

21:35...and here we've actually created a thematic map of total population for different states.

21:42And the code behind this is now routed in Flex, we've got it in C# or as NVB as well, too.

21:50You can copy this to the clipboard as well too, and then all of these Tony examples are also downloadable as well, too.

21:57And Tony's going to kind of show you that next.

22:01Alright, so the last thing in terms of giving you a walking tour of the Resource Center...

22:05...I wanted to show you is, not only do we provide you with full developer documentation and code samples...

22:14...but we've actually also provided some interactive, ready-to-use widgets as well, too...

22:21...that allow you get off the ground working faster.

22:24So if you actually go on to the code gallery, and do a search for BAO...

22:29...what you'll see here is that we've got the Business Analyst widgets for Flex.

22:33So if we actually click on the details there, and you can actually download these.

22:44I'll show you what happens when you download them in a second.

22:46But it comes with a pretty robust PDF document.

22:49That shows you as a developer, how you would download these and use them in your API.

22:55And then, what these widgets are, are ready-to-use, configurable widgets that you can use with...

23:01...not only can you use them with the Business Analyst Online API that's hosted by Esri...

23:06...but they can be configured to work with your own instance of BA Server.

23:11So if you have a Business Analyst Server working with your own data, then you'll be able to interact with that as well, too.

23:18So, each one of the widgets, they come with a login, and then they're configured out of the box to work with a demo account...

23:29...that works in the Redlands area, so that - you don't even need to get an account for this to work...

23:39...it will just work out of the box in kind of the Redlands area as well, too.

23:45So if you remember back to my previous demo, if we wanted to go back and open up the smart map search again...

23:53...what you're going to see here is, this smart map search going to look very familiar...

23:56...it's just going to have a different skin to it.

23:58It's going to have the kind of Flex viewer standard skin to it.

24:02So again, I can look for areas that have high per-capita income and low median age and...

24:09...then you could have that same sort of sliders that we'll work with here as well, too.

24:14And then you're showing the results on the map.

24:17So this actually comes with three widgets out of the box. It comes with the smart map search that I showed you.

24:25It also comes with a comparison report. This was this interactive dashboard that I showed you previously as well, too.

24:34And it comes with another widget that I didn't demonstrate inside Community Analyst, and this is a business search.

24:40And this is where we could actually use an interactive dashboard or filtering service...

24:48...where we could search for all the businesses in the United States or in Canada.

24:53So for example, if again we wanted to look for beer in the Redlands area...

24:57...what it's going to do now is, it's going to search for all the breweries in the Redlands area.

25:03And you can see here if, you know if I wanted to do a better search, say something like pizza...

25:09...and do a search for pizza...

25:13...we'll see here all the restaurants with pizza. I can filter this and I say, I only want to view the records in Redlands area.

25:21And actually only want to get the pizza joints that are in the Redlands particular ZIP code.

25:28And I could add these locations to the map, and then the pizza layer was added to the map.

25:33And now you can see that the actual pizza locations are located right there on the map.

25:38So these are three widgets that are ready to use when you actually download these.

25:44It comes with a set of instructions on how to basically download them, get them into the Flex IDE...

25:51...and then through the configuration file, you could set them up or configure them to work with your own data as well, too.

25:57So that's kind of - kicks us off with a walking tour of the Resource Center.

26:02And what I'm going to do now is turn this over to Tony.

26:05He's going to do a little bit more in-depth discussion of how you would actually as a developer...

26:10...download different code samples and work with them in the API.

26:14Alright, yep. Do you have a question first?

26:17[Inaudible audience question]

26:23Yes.

26:25And I'm going to show everybody how to get one of the 30-day trials right now. So that was actually a very timely question.

26:35You can do a Google search for - this is a fast way to find it - Esri BAO API.

26:44And go to the first link, and click on the free 30-day trial.

26:50The subscription credentials are associated with your Esri Global Account.

26:53If you don't have one already, they will have links to create an Esri Global Account.

26:59And you would pick a subscription level, and the various subscription levels...

27:04...give you access to certain categories of variables and reports.

27:10And incidentally, you can do the same with Community Analyst, and click on the Try it Free.

27:24And for the developers out there, the differences between Community Analyst and the Business Analyst Online APR...

27:33...are mostly on the data side.

27:35So maybe the Community Analyst will have additional datasets, such as CDC cancer rates, or food deserts, stuff related to that...

27:45...whereas the Business Analyst site might have market potential variables...

27:50...for predicting supply and demand of certain commercial goods in web businesses.

27:57So again, please sign up for your demo account, so you can get your subscription.

28:02And then the first step you would do is generate a token with the authentication service.

28:11And if you go to those Flex and Silverlight sample viewers or even the REST API that Gary was covering earlier...

28:20...you can find the authentication tasks, and in this case you can actually submit your credentials through this UI right here...

28:29...because we configured our sample viewers to not just have these geofenced - the sample credentials...

28:39...that kind of constrain you to Redlands, California, 'cause we don't want to give away all our data...

28:45...but we also want to give you the opportunity to interact with it.

28:49You can actually submit your real credentials here and generate a token. So it's a quick way of getting started.

28:55So I have a development background, and I'm all about efficiency...

29:01...and generally I don't like reading documentation, because sometimes it takes too long.

29:06So I look at documentation as a reference.

29:09So what I do is, I just go straight to the sample viewers and start playing with all these tasks.

29:16And then I can figure out what - I can get ideas of the types of functionality that I can expose.

29:22So for this benchmark report, Administrative Boundary task...

29:25...and let me enter my credentials to unlock the - to get out of the Redlands geofence here.

29:36And so these interactive sample viewers, actually enable you to...

29:40...actually use them as real samples rather than just code snippets.

29:46So let's go to Maryland here - actually, I'm going to pick Texas and Dallas.

29:56So this code is actually making a request to pull all the ZIP codes in Dallas. And it selected the first one that it can find.

30:06And then it's making a subsequent request to - I'll zoom in here...

30:13...to get information about owner, renter, and vacant housing occupancy.

30:18And as you can see, it's comparing the entire US with the state edits and the county it's in and the ZIP code that it's in.

30:26And then I'm querying age variables on the right for all those areas.

30:33And of course the downloaded - all the ZIP codes with the name Dallas in the state of Texas.

30:40So I can quickly change the area, and you saw how quickly the polygon geometry returned...

30:47...in case I'm now on ZIP code 75227, and the charting below updated accordingly.

30:53And guess what? This little, slick little workflow demo is available as a download.

31:01You can look at the XAML code or the C# code behind, or the VB code, or you can choose simply to just download the solution...

31:10...from the code gallery on the Resource Center. And the connection is slow, so, you know, hold off on that right now.

31:23Couple other interesting things that I wanted to note to all of you.

31:28Yes, we're talking about generating reports and querying lots of variables...

31:31...and we're talking thousands upon thousands of variables.

31:33And we spend an incredible amount of money and time and...

31:37...resources on collecting these various third-party public and private datasets...

31:43...and integrating them into our system for our entire solution line.

31:49But a lot of people also found our services useful for establishing spatial context, geographic context.

31:57So in the standard geography test sample here, I'm going to demonstrate this return standard geography.

32:02As you can see in the background, there's nine maps running simultaneously.

32:12And again, I have to get out of the Redlands geofence here, so bear with me.

32:23So think in terms of the context of a mobile application.

32:28A lot of mobile devices, tablets and such, contain some kind of location information...

32:38...and then, you know, the HTML5 spec, they have the location API built in...

32:44...that has all kinds of cascading methods of determining location.

32:51Say you're a private company or you have data associated with different levels of geography, as we call them...

32:59...but you want to establish some kind of spatial context.

33:01Then you immediately need to know what the intersecting features and all kinds of different layers are.

33:07And that was pretty fast, considering that these are not rasters, these are actually polygon geometries with attributes.

33:15I mean that's very - I'd consider that one of our distinctive competencies.

33:20We've serialized our features as geometry so we can store more than one attribute with it.

33:28If you have a raster map like a Google has...

33:32...you cannot store a lot of information beside the brightness value of those pixels.

33:37There may be other ways of doing it, but it's a value add here.

33:42Utility tasks are very useful for figuring out and inspecting our variables.

33:50I'm just going to use the basic account here. You could go into this and get summarization's keywords search...

33:57...and then type keywords and filter by variant. Type the keyword home...

34:02...and in this basic account, I got 390 attributes.

34:09And as you can see, this MOE stands for margin of error, because in the last census, that's census 2010...

34:18...they got rid of the long form, which was called the long form.

34:22Which was the long survey questions that they used to give to households.

34:27They've moved to a system called American Community Survey, where they're just sampling.

34:32So we've taken account these changes, and we give our users the ability to quantify and determine how accurate the data are.

34:42Because when you use sampling, certain areas are not as accurate.

34:47So I'm covering a lot of different stuff here. Let's get to a Silverlight sample here.

34:53Drive time. You saw Garry demonstrate this in the other clients. As I said, all these little helpful widgets, even the...

35:07...styles on them, are contained in the downloadable samples.

35:11Just going to create a one- and three-mile drive distance, and generate a summary report...

35:22...let's do the community profile report. And I'm going to download it in PDF.

35:30Incidentally for the developers out there, you can download all of these reports in XML format.

35:38And what that means is, you can parse the content of the report and bind it to a chart control...

35:44...or any other bound component, to visualize the data...

35:51...and to basically create dashboard applications and other types of useful applications.

35:57But generating the PDF report first, even during application design time...

36:04...is incredibly useful for determining what types of data are out there. Let me remove some of these things...

36:11...'cause this 1024 by 768 resolution is killing me here.

36:16Zero to one-mile area and zero to three miles, and here is the report.

36:23So I actually downloaded the C# solution before our presentation here.

36:31And I unzipped it, and here's the location, drive time by location in C#.

36:38And there's a README doc that tells you how to run the application.

36:42But basically, you're going to click on the Visual Studio 10 solution.

36:48And the demo credentials that constrain it to Redlands, California, are already embedded in the code.

36:55You don't even have to copy and paste code in this case.

36:59You simply hit F5, compile your solution, and go. Let's see if that worked.

37:05And as you can see, it's highly commented code.

37:14And we also give you all the images and the styles and stuff like that.

37:20It's going to start debugging the compile here. So it's building it, and starting up my local host instance through Visual Studio.

37:35Here we go, and even the little user dialog.

37:38Incidentally, it's not a very good idea to save user credential information on the client side in any type of web application.

37:47Usually, they get around that limitation and use a proxy, which sits on the server.

37:53And on top of that, you can do some account management on the server side, and there you have it.

38:00So that is the example I just showed you, except it's outside of that interacftive sample viewer, and the code is just there.

38:12Because we truly believe this is the fastest way to develop applications.

38:16Now you guys came to a developer's conference, to see stuff that is different than you might not come in contact with...

38:25...by just reading blogs or reading documentation, et cetera.

38:29So I'm going to show you a couple more things before I pass it on to Chris that are pretty cool...

38:36...and that leverage the Business Analyst and Community Analyst APIs, just to give you some ideas of what's possible.

38:47I didn't close the application first. Oh, dear. Okay, so I sort of showed this at a demo theater earlier.

39:03This is one of our favorite Silverlight applications; it's kind of a dashboard application...

39:11...that is actually accessible to the public. And if you want to find this application...

39:15...just do a Google search for Esri Tapestry. And click on the first link...

39:24...and Tapestry basically throws categories of every geography location into 1 of 65 categories based on...

39:33...disposable income, the lifestyle and lifestage. Like if they're students...

39:41...they're growing up at home, they're beginning their career.

39:45It's basically a bunch of buckets to classify locations.

39:51I can type a ZIP code here, in this Who's in Your Neighborhood...

39:56...and it will pop up that Silverlight application. That's a very nice dashboard...

40:01...that's actually calling Business Analyst behind the scenes.

40:06And as you can see, this ZIP code here consists of 20 percent of households that fall in the connoisseurs' category.

40:14And these are just little snapshots from our demographic data, that their median age is 47.3...

40:20...they have a bachelor or grad degree...

40:23...single-family residents, predominantly White ethnicity, et cetera, et cetera.

40:28Why is this useful? Well, when you're going to, like, market problems, or problems with describing location...

40:35...you don't necessarily know which one of these thousands of variables are significant to your customers.

40:41So you could go in completely naive to the types of attributes that are important for your problem...

40:49...and just determine what the classification of this area is based on one of these 65 categories.

40:57Then you can - let's say, like a big coffee shop company like Starbucks...

41:05...knows who their best customers are, and their best stores are.

41:08And a lot of people collect different types of information that associates spatial location with their customers...

41:18...clients, or stakeholders.

41:20Then they can determine who are the most profitable customers or locations are.

41:23Find out which Tapestry segment they fall in.

41:27And then go to their real - commercial real estate division...

41:29...and then rank order the potential sites, that they are interested in in the future.

41:35Just the different types of stuff that are possible. And this Tapestry Segmentation.

41:43Now let's get into some applied stuff real quick.

41:47This is the Silverlight application builder application.

41:54And I just throw it together for fun. And if you come up to the table after the presentation...

42:02...and drop your card, or if you e-mail us at bateam@esri.com, I can give you the add-in for this.

42:11An add-in is basically a precompiled little component that is extensible and customizable.

42:18And I created this little simple rings add-in, or this is basically the ring buffer analysis that you saw earlier with the BAO API.

42:27And then, I'm going to create an application. And this is linked up to ArcGIS Online.

42:34And I'll do a search for nuclear power plants...

42:41...'cause there's a lot of, that's been in the news a lot. And then I look for a map service with plants in the US.

42:50Use this one by this gentleman.

42:55Okay, and I've locations here, and right now I'm in the design time mode, right.

43:01Let's go on to Northern Illinois area, and maybe change the title of this to Emergency Dashboard.

43:22And then go to my tools, my Add My Custom Tool, that's built on Business Analyst Online API's buffer analysis.

43:32And I could configure it, too. This is all an extensibility feature that's built-in to the application builder.

43:41And now I have this widget here; I can deploy this application...

43:46...let's say, I'll call it Dashboard, to a server. And let's see if my IIS instance doesn't crash here.

44:04And there, now it's running on my local server as a web application that I've configured. Now I can zoom in on the area.

44:13This could be any types of point features; these could be businesses. In this case, they're nuclear power plants.

44:23And I'm going to open up my widget; once again, bear with me...

44:28...these credentials only work in Redlands, California. And there's no design to this.

44:40Like I said, I'm a developer by trade, so I have absolutely no design sense.

44:46So you'll have to bear with me with the appearance. Also, apparently I don't know how to type.

44:57Okay, one more time. Ah hah, there we go. You know, you can add different types of controls and components here.

45:15This was thrown together in a day as a demo. I'm just going to do one-and two-mile rings.

45:23I'm going to select a location; incidentally, I could select multiple locations, but for this demo...

45:29...I'll choose this cooling tower, 'cause it's really intimidating looking, and select one of my reports.

45:35And maybe I want to find out the population around here, because I'm in emergency management.

45:42Okay, so basically I created a mashup without, this is important, without any programming.

45:53In this case, the population is about 539, but the margin of error is plus or minus 345.

46:01Here is that estimate. Did - the reliability is kind of yellow, and these reds, reliability indexes...

46:08...and this is from the Census Bureau's American Community Survey.

46:11Again, we are exposing this because we want you to make good decisions with the information you have.

46:17We can very much just give you this column with the ACS estimates...

46:21...but you don't have context into how good those estimates are, so this is that value add.

46:28I only have a couple of minutes before I have to pass it on to Chris...

46:31...so to wrap this up on my end, I want to show you just a couple more things.

46:39This is developed in JavaScript; it's a simple site report map that is a...

46:49...and we have the code for this, it's the ArcGIS API for JavaScript calling our REST services.

46:57You may note that you can do value-added things with our information.

47:02And I talked about this middleware type thing where you can kind of customize the output to suit your needs.

47:08Well there's this service that takes, it does IP geolocation, based on your browser...

47:14...and based on all kinds of other tables and records. In this case it's a third-party service...

47:21...so I'm mashing it up on the server side here, and it's just a PHP sample. And again, if you drop your information off...

47:29...I'll give you all the code except my credentials, for all these samples.

47:36And it geolocated me at this lat long; however, the information is not incredibly detailed.

47:43So we're like in the Los Angeles region. We're in the state of California and stuff.

47:48So what you can do with Business Analyst and Community Analyst is do what we call geoenrichment.

47:56And that means augment your existing data in whatever format it is, with additional data...

48:02...about the location in order to make informed decisions. And in this case...

48:07...I'm taking that exact same information - I've augmented it with that spatial context and additional attributes.

48:16So now I took this IP geolocation based on where my browser is, and I'm pulling up the census block group...

48:27...and the average value of the owner-occupied housing units versus the national value...

48:35...the census tract, the ZIP code, all this interesting information, and for the state of California, all appended.

48:43So this is for, this is augmenting information, this is enriching your dataset.

48:48You could also do that with that Tapestry stuff that I was discussing earlier.

48:53I could find out types of households in this location by doing the geoenrichment.

49:03I think I'm done with this, and I'm going to pass it on to my colleague Chris.

49:09Good morning, everybody. So I'll pass it on to Garry to start.

49:20Hey there. We're going to finish off by showing you another demonstration on a sample application...

49:27...that's also up on the Resource Center.

49:30Again, if you were to go on to the Resource Center, you can do a search for this. It is called the Cancer Risk Application.

49:39So we actually go and run this application. Now unlike the all demos you've seen before...

49:45...that were working against the Business Analyst Online API, so, hosted by Esri...

49:50...this is a sample application that's working against a custom instance of the...

49:55...Business Analyst Server application, that has some custom data.

49:58So what we did is we took some data from the EPA...

50:01... the Environmental Protection Agency, on air quality and cancer risk in certain areas.

50:07And we thought, wouldn't it be interesting if we were to correlate this...

50:10...information against demographic information.

50:14So what we've got here is an application. So we're going to another address...

50:27...we'll avoid going to Redlands for once during this demonstration.

50:30And what this is going to do is it's going to find the census tract that intersects this particular address.

50:37It's going to render on the map, and then what it's going to do is give us some information here.

50:40And what you're seeing here is a blend of two types of information.

50:44We're getting demographic snapshots, so we know...

50:46...that there are 5,000 people that live in this census tract, and we get some age breaks.

50:51But then we also get access to health insurance, so we can see here that this again, some demographic information.

50:58That letting you know the area in this particular census tract has above-average access to health care.

51:04And what we've got here is, we've got kind of corresponding information from the EPA.

51:09So what we've done is, we've gone and looked at - they calculate what your risk for cancer is...

51:15...based on air toxins for each census tract in the United States.

51:19So we can look here for this particular area; it's actually 55, which is just about the national average.

51:27And then it gives you some information on the four highest levels of carcinogens...

51:33...that are found in this area, and what the parts per billion are for each of the areas.

51:38So this is a little sample application that we created in conjunction with the EPA.

51:43The data is sourced right here; you can look at it as well, too.

51:48And then you can actually use Business Analyst Server here to create a custom PDF.

51:54So what we do is we actually encapsulate all the information you're seeing in this sample application in a custom report.

52:01So what I'm going to do now is - Chris, in a couple of minutes, you can maybe show how we went about taking this EPA data...

52:11...combined it with Business Analyst data, and put it up on Business Analyst Server.

52:15So, good morning. What we started with in Business Analyst Desktop...

52:22...so, for those of us who don't know, this is ArcMap with Business Analyst the MXD...

52:27...we started with a table that contains the variables that are interesting to our audience here.

52:33We've got the cancer risk, these are all indexes, arsenic, cadmium, coke oven emissions, nickel...

52:42...as well as a unique identifier for the census tracts right here.

52:47What we did, we came into Business Analyst, we clicked - we did the custom data setup...

52:55...and I'm not going to go through it, I already have the BDS created, but I'll just show you what - just the way you get to this.

53:02So you come in and you would create your own BDS layer, business data source layer, by importing your own data...

53:10...and it would come out of this, and because it has the unique identifier...

53:14...it matches up with the geographies that are in our census tracts.

53:17So it's similar to a join, only it's creating a BDS which points to these tables.

53:25And as you can see, the resulting BDS contains the cancer risk and all these indexes, which come from...

53:37...and incidentally, BDS means Business Analyst data.

53:40Yep.

53:42So we have that in BA Desktop. We also created a custom report template, which - there's a wizard in here...

53:51...which will allow you to go through, and you can add your own tags to the report.

53:58You add your own variables to be calculated in the report.

54:03You can create calculations, graphs and charts, things like that.

54:09And then, as I said, for the purposes of this demo, we already had this created.

54:16So here in Business Analyst Desktop, we also have, in ArcCatalog, we have the Business Analyst repository.

54:23This is pointing to the C My Data folder on your desktop by default...

54:29...and so I come in here, and would go to Upload My Projects.

54:36So as I created the custom BDS, it stored in my repository right there.

54:41The one that I actually created for this is the My EPA Cancer Risk data.

54:46And I'll uncheck everything in here, and focus on just My EPA Cancer Risk data.

54:52Before I upload it, I'll show you there's a "get data" hierarchies.

54:56Hierarchies are used by Business Analyst when creating calculations through the reporting engine.

55:02And so if I execute, I should come up with one data hierarchy, just the out-of-the-box standard Business Analyst data.

55:13And it might take a second on this.

55:19So while Chris is doing this, Business Analyst Server, is basically the on-premises solution, or it can also be a cloud...

55:27...private cloud instance of Business Analyst Server.

55:33And Business Analyst Online and Community Analyst are built on top of Business Analyst Server.

55:38It's more or less an Esri-hosted version that has a very small subset of functionality.

55:47In this case, Chris and Garry are demonstrating integrating custom datasets in the solution...

55:53... you can't do that with the Online system, and you'll certainly get a much smaller subset of the powerful analysis tests...

56:02...of Business Analyst Online versus Business Analyst Server.

56:06And in Desktop, it's as simple as coming to ArcCatalog, connecting to your Business Analyst service...

56:16...okay, so before I showed you that there's one data hierarchy, which you can use for calculations in your report.

56:23So I connect to Business Analyst - to the server, it will list my projects, I will upload this to my default project.

56:33So Chris, just to review what happened here, is that you had some - you downloaded some data from the EPA...

56:38...yep...

56:39...you brought that into ArcMap. You essentially used Business Analyst Desktop to join that to some demographic data.

56:46Correct.

56:47And now once that's done, you created a custom report template, that I showed at the end of my demonstration...

56:54...and now you're using the tools in Catalog, you're literally right-mouse-click on it...

56:59...and now you're publishing that from Desktop...

57:01...you're pushing it out through Business Analyst Server.

57:03And when this is done, then all of that EPA content is going to be available to the developers...

57:10...so that the demonstrations that Tony and I showed you for creating a five-minute service area...

57:16...and finding out how many people live there, and what their income is...

57:19...now we could tell you not only how many people live there, and what their income is...

57:22...but what their risk to cancer is. Or it could be what their sales are, or what their...

57:30...you know, the number of financial institutions...

57:35...or the number of savings accounts - that could be your own information, you basically connect that to your own data.

57:41Yep. And we've run out of time, but as you can see in the results there, Chris has successfully uploaded the custom data...

57:49...in this case from the EPA, including the report template.

57:52And we apologize that we weren't able to show you creation of the report, custom report template.

57:57But we just want you to know that it's an extensible, powerful solution.

58:03And if you would fill out the surveys, that would be greatly appreciated.

58:06If anybody is interested in seeing the rest of the demo, I can blaze through it real quick here.

58:11So, yeah, as you can see that the new data hierarchy shows, it's My Cancer Risk data...

58:20...back in ArcCatalog, we have the report templates as well, which contains my custom report template...

58:28...the cancer risk data which I created before starting this demo.

58:32And I choose to connect to my Business Analyst instance, it challenges for credentials.

58:40I hopefully enter the correct credentials. I go through, and it uploads successfully.

58:46And in Business Analyst Server, there's a get report templates REST task...

58:51...which you execute, and it should come back.

58:54Out of the box, there're 10 summary report templates. One of them is an example custom report template.

59:03But the one that we uploaded here is listed in the results of our get report templates task.

59:11And you see the various formats that it's also available in...

59:15...yep...

59:16...from the programmer perspective again that XML is going to be the key there.

59:21And what I did to make sure that it works; I set up a drive-time task...

59:26...I have two points at shopping centers near Redlands campus at Esri.

59:32Contains a radii for my drive time, some miles, I turn on - it's full of error messages.

59:37If you turn that on, or if you set that parameter to Yes, it gives you a much more helpful error message in the results...

59:46...just to help with troubleshooting.

59:49Here I ran with my - I entered my data hierarchy, the custom data hierarchy.

59:56And then the report options - I have my cancer risk profile specified here.

1:00:01I specified that I want to get the report. And I'm going to ask for it back in PDF.

1:00:09And it takes a second, on this network it does, at least.

1:00:16And you're running a server on your laptop.

1:00:17Yep. So the one-box solution.

1:00:26Does anybody have any questions? I know I kind of went through that very quickly...

1:00:30...but this is what I see as one of the most important things for BA Server, is using your own data...

1:00:38...so if you have variables that don't exist in our data, and your audience is going to be interested in it...

1:00:45...such as the EPA would be interested in some things that we might not have.

1:00:50And my resulting PDF, as you can see, I have my own custom graphic up here for my company's logo.

1:01:00And then I have the resulting statistics.

1:01:05I also have a graph and a chart.

1:01:11Thank you very much, everybody. Thank you guys and sorry for keeping you late today.

1:01:15And thank you for staying all the way to Thursday.