00:06A business is like a city. Its activities stream from every pocket and inhabit every corner.

00:14It is impatient like a city, challenging its boundaries, searching out possibilities.

00:21A restless energy urges it forward. It may advance in haste or in fits and starts, but it is always progressing.

00:32It defends its heritage but never loses currency. It is principled and won't be moved off its roots.

00:39But it is also agile and responsive, at all times pursuing opportunity and courting growth.

00:47At Esri, we understand that nothing ever came from standing still.

00:51What starts a business in motion? What makes it grow?

00:57Innovation, purpose, knowledge, people, leaders, partners.

01:26Well, good morning, everybody. Welcome to Palm Springs. Right.

01:34It took a lot of work to get the weather right, I mean, you know, was it good?

01:38Are you guys happy or…yeah, okay, apparently not. Anyway, welcome.

01:45It's my great pleasure to start off the session and to talk a little bit about the purpose.

01:52The purpose of this meeting is like, it has been going on for almost 30 years.

01:58A chance for you to meet each other, get to know each other, network a little bit, learn.

02:03And we have a lot of stuff going on today. I mean, like nothing you've ever seen.

02:08You've been here so many times, you say, well, it's always going to be the same. Not today.

02:13This is going to be lots of little filtered boom, boom, boom, boom, boom, boom, boom, things.

02:18And in some ways it's an experiment to try to figure out if we can communicate more effectively…

02:25…having a little more fun as we go along. I guess I want to say thank you for being here also.

02:30It's a great pleasure always to be with you and get to see you again and listen to what you're doing.

02:39And I appreciate you trusting that we're going to be able to take a couple of days of your life and really make it better.

02:47I think it'll make it better for you personally and also for your business.

02:52You are different, very different. You come from different backgrounds. Some of you are big organizations.

02:59Some of you are small organizations. Different disciplines. And that's what makes it actually quite exciting.

03:07Geospatial technology, the thing that you work with that you're in business to provide and support, is changing.

03:16It's growing, and it's also a technology which, for me, is special in the sense that it's actually improving our world.

03:24You through your work are doing exactly these various stages.

03:29And we're in an evolutionary step as we'll see during the couple of days that we're here.

03:35In the early days, we transformed data into maps and created a kind of information. It's an interesting idea.

03:43You know, the old data to information to wisdom sort of scenario? This is sort of plotted out in this diagram.

03:51As we integrated these maps, and this is early years of GIS, it created knowledge…

03:57…looking at relationships and patterns and processes.

04:00We saw things that we couldn't see before. And now, moving this onto the web, being able to share it…

04:08…being able to collaborate with our geographic data, I think it's moving it to the level of understanding.

04:15And as Saul Wurman once said, Understanding precedes action. It's the foundation for intelligent behavior in society.

04:24And the notion that we can participate in this ecosystem and help make better decisions at a time in the world's history…

04:32…when we are troubled with everything from global warming to security around our societies…

04:39…this is important tools to go with.

04:42You are doing this with your business. It's the context that I'd like to simply acknowledge.

04:48And your businesses, by almost any measure, are successful…

04:51…even in times that we've gone through in the last few years of recession and economic problems.

04:58You're helping organizations. You're helping missions.

05:02You're helping do projects by bringing geographic intelligence...

05:06…and being able to integrate that to be able to make better decisions, make the world a better place.

05:12These are just a few examples of your work providing data in imagery, just beautiful and also valuable…

05:20…from lidar to maps, supporting environmental assessment and conservation.

05:27Your work is supporting energy and natural resource management, business and locational analysis…

05:38…driving efficiency, whether it's from logistics or site location or targeting.

05:46Your work is supporting local governments from being more attractive to being more livable cities…

05:54…to being more efficient cities, to supporting things like elections…

05:59…making the place more transparent, our governments at all scales.

06:05Some of you in these examples are showing where in local governments you're supporting public works initiatives…

06:11…from engineering to public access to the information, zoning, planning, law enforcement, public safety.

06:21Some of you are mapping out patterns of crime so that it can be more effectively reinforced with resources to stop it.

06:31And these are becoming mobile, as we'll see more in the morning.

06:37GIS is also moving into buildings and campuses.

06:41We're taking the same principles of visualization and relationship analysis and facility management…

06:47…that we did for large geographies and driving them into small geographies.

06:52This is a huge business opportunity that we're going to be seeing emerge…

06:56…as people need more intelligent buildings and more efficient spaces.

07:02And in the utility space, this was, in the beginning, a kind of secondary market for us.

07:08It's now been pipelined into, sorry about that, pipelined into a main business activity that many of you are engaging in.

07:19Water, electricity, telco, and the like.

07:23Transportation and logistics. A huge, a huge, still unrealized market in terms of automating…

07:31…and making more efficient transportation, particularly trucks, vehicle movement, saving money…

07:38…and also saving gas and efficiencies in energy, just still…

07:44…even with all the progress that we've made in it, still, still just emerging.

07:49And in the scientific worlds, human health, understanding demographics…

07:54…understanding education, whoo, just a great opportunity here.

08:00Finally, we are moving rapidly into the mobile world. GIS is very powerful in this respect.

08:09Bringing maps into mobile devices, using mobile devices and GPS to collect data transactionally…

08:16…having it work around databases. These partner examples are illustrative of that.

08:25Well, I like to start off this meeting by showing your work because these are only a few.

08:31You sent me thousands of maps. Having to sift through them and figure out…

08:35…just ones that were graphically beautiful was a fun exercise.

08:40But, in fact, many of them are not so graphic, yet very powerful.

08:45Let me simply say, your work, and it's a thrill for me to see it in this way, is making a difference.

08:52I mean, it's changing our organizations. It's changing how people see things. It's changing how decisions are actually made.

09:01So, I like that. I like that we, as a community, as a network, can have such an impact on that.

09:10Each year we pick a few partners and go through a kind of peer review of the technology they are building.

09:17This takes actually weeks and we really actually get into it.

09:21By categorizing these different applications, we've come up with, this year, these partner awards…

09:27…for mobile, for applications on the public web, for the internal web, for stand-alone…

09:35…desktop applications, for actual extensions to the desktop, and then for enterprise technology.

09:43And so, why don't we acknowledge these people for their great work. You want to do that?

09:54Yeah. And also, by the way, it gives me great pleasure to acknowledge Telvent.

09:59These initial partner awards were made by developers and application people reviewing the actual application.

10:08Then we put it back to you and you guys voted. So if anybody from Telvent is here, stand up, please.

10:15This is the partnership award. Where are they? Wave your hands. Got it.

10:24If you're not here, I'm going to be very angry.

10:26Okay, good. Yeah. This is a…Telvent is interesting because they're one of our first partners almost 25 years ago now…

10:35…and now to have them achieve this peer-reviewed excellence is pretty exciting to me.

10:43Okay, let's shift gears. GIS is changing. It's in a transformational period and it's changing for a lot of reasons…

10:55…and these changes are going to make your world, your businesses grow, I think, rapidly.

11:03We're seeing more measurement of everything that moves and changes.

11:06We predicted this and sure enough, geospatial measurement is accelerating on an exponential level…

11:14…with GPS and remote sensing, lidar, et cetera.

11:18This is resulting in very large datasets, so-called big data.

11:23In fact, the big data people often refer to geospatial as the quintessential example of what's occurring.

11:32And we're seeing the revolution that's occurring within government of saying…

11:36…We want to have open data, open data access to citizens…

11:40…to businesses so that government can be a platform for business and enterprise.

11:47We're also seeing dramatic shifts. We're listening to the Gartner report…

11:51…about what's occurring in our technology platform in computing.

11:55And here the shift is towards servers, towards SaaS, and especially towards mobile.

12:02Today, they're forecasting, gee, desktop in a half a dozen years is going to be replaced…

12:08…or evolved into devices that we carry around and have access to geospatial information from.

12:16And more powerful visualization in these spaces. Virtualization, sharing of computing.

12:25And they're all getting connected. Clearly, not only connected physically…

12:30…but also there's an overlay on top of the physical connectivity of social networking…

12:35…meaning content is becoming connected through social medias.

12:40And we will see this again and again this morning in our own work, shared resources through communities emerging.

12:49Collaboration opportunities and experiences.

12:52Today we see something like 2.5 billion people physically connected to the web.

12:59What will GIS mean in this space?

13:02Well, hold on, because we have a lot of interesting things to show you exactly in that space.

13:09And all of these things are affecting your core technology's GIS.

13:15Services are beginning to become more alive; not just map services, but analytic services…

13:21…data sharing services, and web mapping…

13:24…but also locational analytics are creeping into enterprise and to big organizations.

13:31Real time, more collaboration, 3D, and lots of other things.

13:37This will extend our collective reach. It'll extend your reach into your customers and users.

13:45It'll affect, I think, in the most dramatic way, our world.

13:51On these changes is occurring a new pattern, is emerging a new pattern.

13:56This pattern is intuitive access to GIS. It means much more sharing of data.

14:05It means more collaboration. It means access to all of the world's knowledge.

14:11You know the old phrase, Anywhere, anytime, by anyone.

14:16Cloud GIS is beginning to emerge.

14:19And this will change our businesses. It'll change your business. It'll certainly change our business.

14:26It'll create a different kind of audience as well as our existing audience.

14:33It'll mean that we have infrastructure, which is common for society, that we can build applications on top of.

14:41It won't be your old man's, you know, GIS anymore. Right? It's a new space.

14:50It'll mean more integration. It'll mean bringing the concepts of GIS…

14:56…of integration, overlay, modeling, relationships to the rest of society.

15:02It'll mean we'll have facilitation of more, more of this common knowledge about what's occurring on geography.

15:12It'll mean breaking down some of the barriers. And these visions, these ideas have been around for my whole life…

15:20…for probably most of your professional careers. But something's occurring, which is transformational.

15:28It represents perhaps the biggest milestone I've even conceived of.

15:33Certainly bigger than moving from mainframes to minis or to workstations…

15:37…or to PCs or to client servers. This is a big jump.

15:42It means that we can provide geospatial content management in an integrated way…

15:48…like SharePoint and document management systems provide the enterprise.

15:54It means intuitive mapping, help-yourself mapping, so people can have access to this resource.

16:00It means sharing and collaboration and it means delivery through these new web mobile systems.

16:08It means that we'll also have enterprise integration like we've never been able to do before.

16:13The whole SOA vision, but delivered in ways that you can actually do it easily and simply.

16:21It means openness and interoperability like we've never had before.

16:26And for some, it'll mean citizen engagement.

16:30This architecture is basically an architecture for realizing the geospatial collaboration…

16:38…or geospatial infrastructure or spatial database infrastructure that people have talked about and written about…

16:47…and talked about for decades it seems, but now it's actually here.

16:54Will we actually just buy it? Will it just show up on our screen? No.

17:01Like GIS in the past, this will require people who actually implement it…

17:08…who actually know institutions, who actually know how to make these things come alive.

17:13And in the business dimension, my view is that's you.

17:17It'll be you specifically who work creatively to actually realize this collaboration.

17:24And this collaboration is exciting, because it means that one agency, let's say a federal government agency…

17:32…can share their information in this cloud space and other people can view it in a different agency.

17:40If we look at a national government, cities sharing, states sharing…

17:47…federal agencies sharing, in a cloud common environment, some--not all--of their data…

17:53…means that other agencies can have access to it in a kind of common ground without normalizing all of the information.

18:04We're truly using the connectedness of the web and the integrativeness of geography and maps to bring it together.

18:14Well, that's a concept that's being realized because of technology innovation, driving innovation.

18:23I want to get into innovation that's actually emerging.

18:27First, the technology that we build, ArcGIS is advancing. In a couple of weeks we'll see the release of 10.1.

18:36Many of you already have the prerelease and are beginning to experiment and play with it.

18:40There are literally hundreds of new things that not only add new functionality…

18:45…but also make things easier, and higher quality…

18:49…and more efficient performance, as one of the underlying themes.

18:54This technology has six basic themes that I want to go through very rapidly…

19:00…and then we'll see them on and off again during the day.

19:05First, GIS is now in the cloud. ArcGIS is now in the cloud.

19:10So we're not obsoleting enterprise GIS. Desktops and servers are going to be here for quite some time.

19:20This is vital growing pieces of our business. But there's an "and," which is ArcGIS Online…

19:27…which complements the legacy technologies that we've been building and evolving for many years.

19:35This online technology creates powerful mapping and geospatial content management.

19:47It integrates with the other parts of the enterprise systems, both on the GIS side…

19:53…in other words, we integrate the servers, we integrate the desktop…

19:57…but it also integrates many of the other systems, as we'll see this morning.

20:02ArcGIS Online is a cloud-based system for geospatial management, for geospatial content management.

20:09What does that mean actually? What does it mean to manage the geospatial content of an organization?

20:18Well, it means I can share or not share my information in a common space…

20:25…which takes care of that content for me and others can access it.

20:29It means that we can organize this geospatial content from distributed nodes…

20:35…like distributed servers or federated servers, into a common catalog.

20:40And others can search and discover, in that catalog, our information if I let them, if I choose to share my information.

20:51I can group my sharing of items and create groups across the enterprise with my colleagues sharing the information.

21:00I can put my data in there. I can register my services in there.

21:06And also this platform supports apps, out-of-the-box apps, viewer apps, templates…

21:14…APIs that allow me to build these thin apps that are served by content from the cloud.

21:25No different than the app for playing music in my iPhone is served by music out of the Apple iCloud. Get the idea?

21:38So there's apps, data, services, lots and lots of ready-to-use content for our users.

21:46You're wondering, How is this going to work with my business?

21:50How does this fit into my plan? How does this fit into my customers' plan? How does this all work?

21:59And that's one of the things that we want to sort of peel back today and share.

22:04Managing, accessing, providing a new dimension to…

22:09…a new dimension that brings it all together in enterprise GISs today.

22:16The heart of that, one of the instruments that we use to do that…

22:20…one of the instruments of ArcGIS Online is something we're calling intelligent web maps.

22:25These web maps organize the content. They support information pop-ups, dynamic web services.

22:33They allow us to wire up our services and data from distributed or centralized services and encapsulate them into a map.

22:42But this map isn't like a normal web map. It isn't a simple mashup, because it also can embed spatial analytics.

22:50I can throw spreadsheets at it and integrate them. I can annotate them. I can sketch on them. I can share them.

22:57They're easily created and then shareable across the organization or even across the world.

23:05This new intelligent web map, I want you to grasp the idea…

23:09…because it's the medium for publishing geographic information from now on.

23:16For sharing geographic information. It's kind of like a little trim tab that everything else leverages off of.

23:25And it integrates, of course, any kind of services and geospatial data.

23:30Not only does it integrate the bottom end of the hourglass, multiple types of data…

23:37…it also allows us to share that information on any device.

23:42So, iPhones, Android devices, social media. I can embed it in websites.

23:47I can put it in my PowerPoint. I can look at it through browsers. I can see it.

23:52In other words, one common denominator that brings the content together inside of this cloud environment.