00:01ArcGIS Online enables different groups of people in an organization and across many different platforms.

00:08It complements enterprise GIS solutions, and it's opening doors to new communities of people that want maps…

00:15…information, and knowledge. Up next, a series of four demonstrations that look at these different customers' perspectives.

00:24First, GIS professionals, and how an ArcGIS Online subscription empowers collaboration across many people…

00:31…and across the organization. Second, self-service mapping. These are not traditionally our customers…

00:38…and all they want is a map. And third, the office. How do we broaden the reach of mapping into every office? And then…

00:46…fourth, the organization. How can you use the platform to drive the ever-changing workflows of the entire organization?

00:56Well, let's talk about the first perspective--the GIS professionals. What are their characteristics?

01:01Well, I think I'm one of them. I love to use GIS to make maps, to do analysis, and to solve the hard problems.

01:08But there's a challenge, and that challenge is, How do I share my work with my boss, or with the world?

01:14To be honest, I have never sent my boss a link to a live, dynamic web map, so how does he even know what it is that I do?

01:24Well, last December, my whole world changed. I was in Abu Dhabi, and I was doing some analysis, and what I was able to do…

01:31…halfway around the world, is use my online subscription to take the work, host it in the cloud…

01:38…and then share that back to my boss, and not just to my boss, but on any device of his choice…

01:44…on the mobile device of his choice, like his iPhone. That was such an empowering experience for me.

01:50I mean, I finally got it. I realized what I had been missing, enabled to communicate with my boss to collaborate with others…

01:57…that we wanted to try to re-create that experience for you today. So please welcome Joe Holubar.

02:05Thanks, John. Like many of the GIS professionals in the audience, I can relate to the challenges of sharing our work.

02:13For those that have servers inside your organization, they can be hard to access…

02:17…or more likely, someone else controls them. Then when you do get your services published, and you happen to be like me…

02:25…we're not developers. We can't quickly create a web or mobile application to showcase our maps…

02:31…and developer time is hard to come by. So today, I'm going to show you how an ArcGIS Online subscription…

02:37…can empower you, the GIS professional, to share your work.

02:43Signing in with my subscription account, the generic view of ArcGIS Online is replaced with a view tailored for my team.

02:50It connects me with my work group; it provides us a place to manage and host our geographic content online.

02:58We can configure the website to reflect the work that we do, which includes updating a home page graphic…

03:05…URL, as well as the featured map gallery and other aspects of the site.

03:10This Online account complements my professional GIS tools, helping me get my map from here, on my desktop, out to everyone.

03:19And this map…I'm creating a map that's going to show the best locations for new offshore wind farms.

03:24I started with some offshore wind speed data, and I excluded areas too deep to build wind turbines…

03:30…along with areas where building is restricted, like shipping lanes and environmentally protected hot spots.

03:36I then summarized this information by leasable area. The end result is a map that looks like this…

03:42…which shows the most suitable locations for these new offshore wind farms.

03:47My analysis is complete, and I'm ready to share my work. Typically, this is where the process begins to slow down.

03:55However, with my Online account, I can simply sign in from here, and start that process.

04:01Using ArcGIS 10.1, I can create a hosted map service in the cloud from my desktop.

04:08In this dialog, a slider allows me to set the appropriate scale levels for my map…

04:15…and all the properties and descriptive information that were stored in my desktop are carried over to describe the service as well.

04:22This means there's only one place to manage all the information for both my source files and my online content.

04:29I analyze my map document to see if it's ready to be published.

04:33Here, I get a message saying I don't need to include the Oceans basemap, as it's already available online.

04:39I can remove that layer and publish my map document.

04:42So what's happening right now? Well, right now, it's gathering up all the data in my map document, no matter where it lives…

04:49…on a server, enterprise geodatabase, even a file data source like my machine here.

04:55It takes all that information, along with a map document and all those properties, and it creates a single file.

05:01That single file is then uploaded to my Online account, unpackaged, and a service is created from it.

05:08Once that service is created, the map tiling process begins. We see this part of the process is complete…

05:15…so we'll go ahead and go online and see our results.

05:20In ArcGIS Online, I see two items.

05:22One is that service definition file, which contains the data, map document, and all those properties.

05:28The second is that map service itself. Now, the service is created, but the map tile generation process is still ongoing.

05:37So while that's finishing up, we'll go ahead and take a look around at what we have.

05:41I have all the same information I had on my desktop--summary, description, tags, all of it.

05:48I have the ability to update and edit this information if necessary. Here, we'll fix the title, and we'll add a note.

06:02At the bottom of the screen, I can see the status of the map tile generation. Now, this is taking a little bit longer than expected…

06:09…so we'll go ahead and view the same service we've already created.

06:15And here we have it--a hosted map service, which just a few moments ago was on my desktop, is now up on the ArcGIS Online cloud.

06:24Now, I want to provide more context to my map, so I'm going to add a marine boundary layer my colleague has recently shared out.

06:32I'm creating a true mashup by adding data from three different sources…

06:36…the basemaps from ArcGIS Online, my own data, and my coworker's data.

06:42When I have the map the way I want, I can go ahead and save it…provide a title, tags, and a summary.

06:52And when I'm ready, I click Share. To start, I can share my map with my entire work group.

06:59So right now, they can access this same map on their computer or mobile device.

07:04When I'm ready to share this with everyone, I simply check that box, and now anyone can access the same map.

07:11Taking this one step further, I can combine my live map…

07:15…along with one of the ready-to-use application templates available on ArcGIS Online.

07:20Selecting a template generates the application on the fly. This one here includes my map along with some simple tools…

07:27…for printing, measuring, even sharing of this map.

07:32Now this environment also enables me to view the same map anywhere, on any device.

07:38Here, I have my mobile device with the ArcGIS app installed.

07:42I can launch the application and sign in…

07:45…and I have access to that same wind energy potential live map I created on my desktop anywhere.

07:53One map, many applications--on the desktop; to the web; even here, in the mobile environment.

08:01Before I move on, I'd like for you to think about what I accomplished in just a few minutes.

08:06I created and published a hosted web mapping application and made that map available to anyone, anywhere.

08:14In the past, this might take me hours, if I'm lucky--most likely much longer.

08:19However, with an ArcGIS Online subscription, it can take me just a few minutes.

08:24The last topic I want to discuss is collaboration.

08:28Now, I have made this map available to everyone, but they still have to search for the right keywords to find it.

08:33To get over this, I could advertise this map to specific groups I belong to in ArcGIS Online…

08:39…as well as share this map with my work group map gallery.

08:43That means, whenever anyone visits one of those groups I belong to, like this energy group here…

08:49…they'll always see my newest map.

08:53Another way to collaborate is around the same map. I've previously shared out a draft version of my wind energy potential map…

09:00…and I've asked my colleagues to provide any comments or questions they might have regarding the issue.

09:05They're adding things to the map, like links to related news articles about the similar issues, or they're asking specific questions.

09:13Like this one here is asking, Why is this area excluded?

09:16I can use the same simple tools online to draw on the map and provide the information.

09:22I simply select a tool, provide my area, and answer the question. This happens to be an environmental hot spot.

09:35I can choose from a palette of symbology to get the map's look and feel just the way I want.

09:42So when I'm complete, everyone has access to the same information at the same time.

09:48In this way, this map becomes a living document that changes over time, as the data, analysis, and issue evolve.

09:56So to summarize, ArcGIS Online subscriptions provide GIS professionals with the tools to host and share your content online…

10:05…along with tools to collaborate with others, all within a personalized web environment that you can access anywhere.

10:10Thank you. John?

10:17Thanks, Joe. What does this mean for you, our partners? If Joe and I are representative of the GIS professionals in the world…

10:25…it means an explosion of content, sharing, and people working together, and then wanting more, demanding more…

10:32…demanding more applications that can leverage the content that we've shared.