00:01So let's move on to the second demonstration.

00:03I'm a GIS professional and my biggest annoyance, my biggest annoyance is the people that come into my office…

00:10…and interrupt the work I want to be doing, because they just need help making a simple map, or they need help finding data.

00:18I always end up helping them, but why can't they help themselves?

00:22Well, enter the world of self-service mapping.

00:25If you find yourself in this situation, perhaps you can teach them to help themselves.

00:31To learn more about this pattern, please welcome Ken Gorton.

00:36Thank you, John.

00:39When implementing GIS solutions for your clients…

00:42…I'll bet many of you can identify people in their organizations whom the GIS is not initially intended to serve.

00:49Yet, many of these people, upon seeing the power and value of maps, still find their way into the GIS analyst's office…

00:56…data in hand, asking for maps of their accounts, their projects, perhaps just some data their boss found on the Internet.

01:05I mean, GIS analysts very often would go ahead and make the map as a simple professional courtesy…

01:10…but if, instead, they empower that person with self-service mapping…

01:14…the analyst begins to lay the foundation for expanding the GIS throughout the organization.

01:22So this morning, I'd like to show you what some organizations are doing…

01:25…to try and bring in these nontraditional users into their enterprise GIS.

01:30I'll start by logging in to my subscription account, and I'll go to my home page.

01:38This is a great place for me to see anything that's been shared with me, but I also find a link to my online mapping tools.

01:43And we're here to make maps, right? Now this first step, importing my data, goes very quickly…

01:54…so I need you to pay attention here. To import my data, I simply drag and drop my data file.

02:03Now, you have to admit, even for somebody who's brand new to GIS…

02:06…that was pretty easy, and it imported all of my projects. And that includes the attributes as well.

02:14Now, the data here comes from part of a report by Restore America's Estuaries…

02:19…an alliance of 11 community-based conservation organizations.

02:25The points represent their federally funded coastal-restoration projects.

02:31Now, the first time I show this to somebody…

02:33…very often among their first questions are, Can I customize these pop-ups?

02:37And also, can I change the symbols at all?

02:40Now, of course, the answer to both of these questions is yes.

02:43I can put static content in these pop-ups and make them all appear uniform…

02:47…or I can individualize each pop-up to its project…

02:51…by selecting from the attribute fields that were imported with my data. I can even add charts and graphs.

03:06So I'll add a little column chart to my pop-up that shows the federal funding…

03:11…and the local member match for each of these projects.

03:15And, of course, changing the symbols is just as easy.

03:18Since these are community-based projects, I'll size these points based on the Volunteer Hours field…

03:24…to show the level of community participation. And, isn't that a little bit better? No? It seems opinions vary.

03:39But I'll go and save it anyway. I'll put this in my Coastal Restoration folder and save it to My Content.

03:55And when I do, I can go to My Content page and I can see this new web map that I've just created this morning.

04:00If I click it, it takes me to a Details page, which I can edit and add additional descriptive content.

04:09I'll just take a second and rearrange this a little bit here.

04:24There, you see how I have an image here? I could put any kind of rich content here, images, URLs.

04:30I can even copy and paste HTML from a web page. I have a small image I'll use as a thumbnail to finish this up.

04:39And that's it. That, my friends, is self-service mapping. But for many people, the most important step is still to some.

04:48You think about it. The reason they need a map in the first place is because they have a story to tell.

04:54They need to communicate, inform. Now, we've seen how we can share our maps using web application templates.

05:02Well, just recently, we released an update to ArcGIS Online…

05:07…including a number of new templates to help you tell your stories.

05:10So I'm going to choose a configurable story-telling template to publish a live website to the cloud.

05:18And this will help me tell the story of coastal restoration.

05:24Alright now, here's quiz question for you. What's one of the handiest features of a configurable web application?

05:33It's configurable, of course. I don't need to be satisfied with one size fits most.

05:40I can add the story to my map, and this is what people will see on the opening page of this website, every time they visit it.

05:53So now people don't open my web map, they unfold the story of coastal restoration…

05:59…and they receive the message that I want them to receive, and from there they can explore the map.

06:08So this is just one of the many ways some organizations are attempting to expand their GIS to incorporate new groups of users.

06:19Using self-service mapping, anyone can start with their own data, make their own maps…

06:25…mash them up with additional organizational content, and then publish their maps and their stories for others.

06:33And when they do this, they're actually expanding the richness and the value of their organizational enterprise GIS.

06:41So I'm glad you let me show you that this morning. Thank you. John?

06:48Thanks, Ken.

06:50Before Ken's demo, I mentioned my biggest annoyance.

06:54Well, I'm happy to report that he is now using his ArcGIS Online workgroups subscription plan to make his own maps.

07:01And he's been making his own maps for his presentations this week.

07:05So we're going to protect his identity, but we're just going to call him Dave…

07:09…and you may see him later this week showing the maps that he's made.

07:12So this is working. It's contagious.

07:14It's spreading, in a good way, as more and more people take advantage of this self-service mapping capability.