00:01So much now for our discussion of ArcGIS Online. ArcGIS Online is a complete system, as you know.

00:07It's not been designed only desktop; desktop is designed to work with server, server is designed to work with ArcGIS Online...

00:15...ArcGIS Online is designed to work with mobile, mobile is working with desktop, desktop can create...

00:21...you know, it all works as one complete system, so while we often describe it as segmented pieces...

00:27...in truth, it's all one system, designed...by design, to work as a complete system.

00:35So the geospatial content management system stuff on the far right augments server, augments desktop.

00:43So you'll combine these. We see this already in the beta site program being combined in so many different ways...

00:49...in big organizations and also in small organizations.

00:54I want to now cover what's happening with desktop and server and then some additional template discussion.

01:00Desktop, as most of you know, many of you are in the program for beta, is improving a lot.

01:08Lots and lots of new tools for mapping and visualization, better 3D speed and quality.

01:17The editing has been improved; we've added metadata editing to features, so that we can track...

01:23...who updated what feature over time; it's been a big requested thing, particularly in enterprise environments.

01:30And then spatial analytics, there are several dozen new tools here that will make understanding of geospatial information...

01:38...come alive, like one of my favorites is exploratory regression, where I can take one variable, let's say, soil erosion...

01:49...and have it explained as a function of other variables, like slope, soils, climate, whatever it might be.

01:56One variable, like crime, and see how it might be explained as a function of demographics or police patrols...

02:05...or whatever it would be. But that's one, and there are, as I say, dozens of what I think will be...

02:11...earth-shattering understanding-creation tools that occur in the desktop.

02:19And, at the same time, we've been...last year, I think many of you know that we purchased a company in Switzerland...

02:26...called Procedural who have built world-leading content, geospatial content generation in 3D.

02:33And that technology, as you'll see here today, has been systematically moving to integrate with ArcGIS platform itself.

02:42I'm particularly interested in this, because it's not simply content generation...

02:46...but it also is the platform for design, so I can begin to geodesign things like cities, make cities more livable...

02:55...make them more beautiful, make them...So design and content generation and advanced visualization as well.

03:02This space offers new opportunities for you to sell to architects, to urban planners, to that kind of organization...

03:12...because it's design focused--geodesign, one of my own pet projects.

03:20ArcGIS 10 improves imagery and lidar integration. Most of you know by now that the server serves dynamically imagery.

03:31At 10.1, there's something called dynamic supermosaics, where we can take imagery of different resolutions...

03:40...and of different formats and mosaic them dynamically together and serve it out as an image service.

03:46You'll see some demonstrations of that that'll blow your socks off today.

03:49At the same time, on the client side, the desktop tools have been enriched with a number of analytic image-processing tools...

03:59...classifiers, things that allow us to do automatic image enhancement, mosaicking, image georectification, et cetera.

04:08And also at 10.1, you can do 3D measurement, using the image parameters to do your 3D "how high is this building"...

04:16...sort of thing. And we also start a process of integrating full-motion video. This is the thing that comes off of drones.

04:28Well, it's early years for that. It's heavily used in the military, but I suspect that as we move to a persistent...

04:34...surveillance of geography, that this kind of dynamic integration of this video stuff into all of our worlds...

04:41...is going to become increasingly valuable. And you, as partners, are, I know...

04:46...participating in various aspects of this...extending it, like the ENVI group at ITT are doing, and so on, so...

04:55...I love that we no longer have to have five or six different workstations or two workstations.

05:01We've brought this all together as one.

05:03Okay, last...last...last. The last part of this slide is about bringing in lidar information.

05:11So many of our users, your users, have tons of lidar laying around in filing cabinets.

05:17The same concepts of dynamic mosaicking that we have from imagery, we can also do with lidar information.

05:25And in the tools area, this means like visualizing point clouds or creating raster datasets...

05:33...that are analyzable directly from the lidar LAS information and also being able to generate TINs.

05:40And you know TINs--there are lots of our GIS tools that operate directly on them...

05:44...so it's a very exciting part of what's happening.

05:48I wanted to slow down there for a little bit, because I wanted you to get a sense of it...what's in 10 on the desktop.

05:55On the server side, well, ArcGIS [for] Server has major pieces of it that have been rewritten.

06:02It provides more performant, much easier to administrate server, native 64 bit, designed for the cloud, highly scalable...

06:12...and not only Windows but also high-quality implementation of the Linux environment.

06:18And then there's a bunch of specific things, like web printing, on-the-fly symbology...

06:23...improved standards extending what we're doing with OGC and others in that space.

06:29On top of there, and also on top of ArcGIS Online, we're seeing, and you're seeing, I'm sure...

06:35...web applications being...become more important...

06:39...building these apps on top of Flex or Silverlight or JavaScript are the key to your future, and then sharing them...

06:46...selling them through the ArcGIS Online exchange program.

06:51SharePoint...You saw what Art showed, the full integration in the web space between Office and all of what Office means...

07:00...and ArcGIS Online and ArcGIS [for] Server is coming.

07:07Finally, in the mobile space, at 10.1 we reach a kind of maturity space where all of the different devices...

07:15...Windows Phone, Windows Mobile, iOS, Android...are released with both APIs for developers, you...

07:24...but also an end-user application which is provided as open source so that you can customize these and build...

07:32...extensions and apps. And also, we continue to support, strongly, the ArcPad environment for field data collection.

07:42Developers...that's another story all by itself. Developers at 10.1 will be fueled with a whole series of apps, and also, these apps...

07:54...I'm sorry, a whole series of APIs...and also these APIs realized in the mobile and the web and the desktop space.

08:02And some of these APIs straddle multiple platforms, obviously, like HTML5.

08:13ArcGIS has a new ingredient at 10.1--it's the lightweight Runtime. This is initially being released for the desktop.

08:23It's very easy to deploy--it's very lightweight. You can build apps surrounded, embedded...

08:29...inside of everything from mobile devices to desktop spaces. This is going to provide a new platform...

08:35...for you who are developers or have development staff in your organizations for rapid deployment.

08:42This is winning contracts now--this is highly competitive contracts, for example, in the US Army...

08:49...for rapid deployment and development...so we're...this is...

08:53...listen, for those of you who have an inclination to build apps, this is a very strong technology.

08:59It's kind of like MapObjects, and by the way, it's going to be licensed kind of like MapObjects, so you'll be able to buy...

09:06...a strip of these, like 50 copies, build your apps. And it'll be a little more expensive than MapObjects...

09:11...but not a lot more, so...and it does a lot more than MapObjects ever did.

09:17But that's one way for at least some of you to understand what it means.

09:22Finally, Esri is getting into developing solution templates. Don't get this mixed up...

09:30...that we're getting into your business of building solutions...

09:34...well, a little bit in some markets where you're not paying attention to them...

09:37...but primarily what we're interested in is solution templates and creation of communities around them.

09:45A good example of that is ArcGIS for Local Government. This now has, I think, about 60 apps or maps that have been built...

09:55...around a common information model. We intend to do that across different communities...

10:00...in the military and state governments.

10:03These are not for-sale solution templates--they're simply the organization of best practices of information...

10:12...so that we can build together a common set of solutions for our customers.

10:19It consists of an information model--like, let's take land cadastre, for example, or land records...

10:25...a common information model that we open source.

10:28And some maps and apps that are built on that information model...

10:33...there're template maps and apps, and analytic models--in some cases mobile apps, in some cases workflows.

10:40These are kind of the organization of what we collectively know. They're easily configured to real applications...

10:48...and they'll be driven by communities--that is, the local government community, or the electricity community...

10:55...and they'll be open sourced primarily for you to take advantage of and extend and build out applications.

11:02I know a number of you are working with us closely on this, and have been able to get there much faster...

11:07...but our users, and me, have a selfish dimension here, which is, if I have one partner here who builds a cool application...

11:17...let's say, in water, and I have another partner that builds a great application in water...

11:21...our users often complain to us that they don't work together, because they don't have a common information model.

11:27So we're extending the game here in the open source space to try to provide a common set of standards, that are loose, loosy...

11:36...so that you don't have to say, Oh, we're stuck with that...

11:39...No, we want to open source them for you to extend and build on.

11:43Okay. Let me summarize. We've covered a lot of ground this morning, but hold on, we’re going to go very fast in a while.

11:51But I'd like to summarize simply our status, and I'm happy to interact with any of you during the week...

11:58...and I'll come back at the end of the day and give you some more particulars on this.

12:03Our goals continue to be to advance geospatial technologies in all of its forms...

12:09...that's our driving, 43-year history, and we see no changing of that...

12:15...driving investment and innovation that underpins what you guys do and our users do. That's our main business model.

12:23But also, we carry with that a whole set of values, including promoting geospatial thinking and education...

12:33...and trying to make a difference with the very technology that we're doing, beyond simply a business organization.

12:40Some people would call that social entrepreneurship, and that's a great and emerging little label.

12:47We've been doing that for year after year, decade after decade, and it's part of our GNA--DNA. Not GNA--DNA.

12:56What is our status as a company? We continue to grow...last year we grew again 5 percent--we're strong financially.

13:04We continue to be strong in the marketplace, and we have many, many, many, many strong relationships...

13:10...including, of course, you and also our customer partners.

13:14Contributing to society, and taking that seriously, requires a lot of little things.

13:20It isn't sort of a big manifest about it, but it's the little things that actually matter.

13:26And one of those is this program for nonprofit support, which is opening up our software to all nonprofit organizations.

13:34We've done this for years for conservation organizations; it's now been expanded to humanitarian organizations...

13:39...and we have now thousands and thousands and thousands of these groups who can get access to our software...

13:45...clients and servers...and they also, through ArcGIS Online but also themselves, are gathering data, building datasets...

13:54...sharing datasets, and participating in your community.

13:58I want to be sure that you know about this, because often you touch NGOs in ways...

14:03...and I want you to think about this as ways to extend the good work that you actually, as organizations, are doing.

14:10And particularly one subset of that is GIS in education.

14:14I think we now have 24 or 25 states who have ELAs at the K-through-12 level. Wow. That's kind of cool.

14:23Lots of technology out there in K-through-12 schools. But those schools need adoption. They need...teachers need adoption.

14:33They need to not only be able to have the technology but someone who can help them in school and grow.

14:40Our program with National Geographic Society, called GeoMentoring, is one way to do that.

14:45Another way is to participate in these GIS Day events around the world to get kids involved...

14:50...to create geospatial literacy but also literacy at the top--you know, executives are kind of like kids, in a way.

15:01They don't know, they're naïve--supposed to be a joke, but it didn't go either.

15:10They like to have fun. So. Think about this, seriously. If you like to enjoy life, this is a great way to do it.

15:20Let me summarize what I've tried to cover this morning. First, geospatial technology is already helping our users...

15:26...and the world, and that's especially realized through those hundreds of examples...

15:31...that I showed at the beginning and you actually being here.

15:35You should feel good about that. A new platform is emerging, and like I said before, this is as dramatic of a step...

15:44...as anything I've ever seen or even dreamed of. This is going to organize geospatial content for organizations...

15:51...and for the world and make it broadly available, reaching initially those literally billions of people...

15:57...that don't have access to it, but also simply organizing the content in ways across organizations.

16:04That's where you're first going to do business, I'm sure. "I can't get at the information over in that department," et cetera.

16:12That's going to change. This platform will change our business. We're going to see more in a subscription basis...

16:19...we're going to see more development on top of this infrastructure that's going to emerge...

16:24...and there'll be lots and lots and lots of opportunities.

16:27The old business is not going away--that's clear--but there'll be new business, and our common dream...

16:34...of being able to deliver geographic knowledge to do good in society--this is going to be realized with this platform...

16:41...in ways that I can't hardly imagine.

16:46I found this quote from John Scully--"The future belongs to those who see possibilities before they become obvious."

16:53I like that quote. What I think this day is about, these couple of days are about, is trying to share our vision about that...

17:02...maybe collective learning about how we do see that future and then being able to take advantage of it.