Esri Maps for IBM Cognos

Nate Bennett demonstrates Esri Maps for IBM Cognos.

Embed
Download
Transcript
480x270
960x540
Custom
Width:
Height:
Start From:
Player Color:

Right-click on these links to download and save this video.

Transcript

00:01IBM Cognos Business Intelligence is a web-based BI platform that provides tools for reporting, analyzing…

00:08…and scorecarding business information. Now here are a couple examples of Cognos reports.

00:13Users interact with their business data through all kinds of tables, charts, and graphs.

00:19Now when we see data like this, that contains location information, our natural GIS instinct is to take that data…

00:25…and put it on a map, like this. Esri Maps for IBM Cognos provides mapping to the BI world…

00:32…that's complementary to the Cognos environment. Maps can be dropped into existing reports…

00:37…and access the same underlying business data that's feeding the rest of the report…

00:41…whether that data is coming from a relational database, an OLAP cube, or an enterprise data warehouse.

00:47Here we're seeing key insurance policy metrics, aggregated by state, and joined to common geographies provided by Esri maps.

00:55Point data, like the individual customer policies, can be viewed through thematic rendering and heat maps.

01:02Esri Maps is also nondisruptive to existing workflows and allows users to explore and summarize data directly from the map interface.

01:11As I select dates on the map, I see the associated state data update in the table and the chart.

01:17Location analytics allows the BI world to answer questions that they could have never answered before.

01:24Let's take a look at an example. What's the insurer's exposure to risk for earthquakes in the California Bay Area?

01:30This is an incredibly complicated question to answer without a map, but with location analytics…

01:35…we can begin to explore this relationship by overlaying our customer policies on historic earthquake data from ArcGIS Online.

01:44Easy-to-use, out-of-the-box spatial tools help BI users answer questions like this through borrowing a very basic workflow…

01:51…from the GIS world--select by attribute, buffer, intersect.

01:56With the layer filter tool, a user can select all earthquakes with a magnitude…

02:01…greater than 3, buffer those earthquakes by a distance of 20 miles, and then intersect those buffers with the underlying insurance data.

02:09Now to us, this is basic. Location analytics adds spatial to existing business systems through incorporating…

02:16…fundamental principles of GIS. Thematic rendering, aggregating data by common geographies, basic GIS analysis…

02:23…these are things that we've been doing for decades.

02:26But let's try to put ourselves in the shoes of a BI user. This is someone who spends their entire day…

02:33…slicing and dicing business information through tables, charts, and graphs.

02:38To seamlessly integrate the value of geography into their business system…

02:42…through complementary, nondisruptive technology, that's revolutionary. To them, location analytics is a radically new…

02:49…and innovative way to find patterns and trends in their business data. To them, it's something to really get excited about.

Copyright 2014 Esri
Auto Scroll (on)Enable or disable the automatic scrolling of the transcript text when the video is playing. You can save this option if you login

Comments

No comments. Be the first to write one below.

Comment on this Video