00:01When I was first given this assignment, Mobile First, my initial reaction was, there's so many devices, where do I even begin.

00:08But if Mobile First is where people are getting their content, then it means their content must fit on a small screen.

00:16It should be intuitive, and it should work when they send an e-mail with a link.

00:24One of the…when you need to share maps and analysis, one of the first questions they you'll want to ask is…

00:30…do you need to write code?

00:32I've had too much caffeine this morning it appears.

00:35No or yes?

00:37If you need to write code, do you write JavaScript and HTML…

00:42…or do you go native using the SDKs for a particular device?

00:47Well I want to take a look at these three options.

00:52Now the first option, how can you share to many devices without writing any code?

01:00You've seen how ArcGIS Online allows you to share content easily today.

01:05And if we go to the full site for ArcGIS Online on my phone, we can navigate around the site and get to our featured maps…

01:15…we can sign in; we can go to our gallery and our content.

01:19Everyone's experienced going to a full site on your phone.

01:25I had to force it to go to the full site or choose it.

01:28So let's switch to another phone, open up a browser, and go to ArcGIS Online and see where it really happens.

01:39Mobile First means you get a streamlined application that is built to fit and work on your device.

01:48If we're signed in to ArcGIS Online, I can get to my content as well as additional content.

01:55I can also open those intelligent web maps that have been saved and shared to others.

02:03We can get to additional information about that map…

02:16…and we can go to our…use our GPS to go to our current location.

02:24And if we really like a map, you can share it via e-mail, Facebook, and Twitter.

02:31Another out-of-the-box option for users of Android, iOS, and Windows Phone is to download ArcGIS for your native device.

02:43Opening ArcGIS on my Windows Phone, I can get to those same maps that have been authored and shared.

02:51So using ArcGIS Online, you can get to your information, share information to many devices…

02:59…whether in a web browser or using the ArcGIS native applications, no programming required.

03:07Moving on to our next option, when code needs to be written, do you use JavaScript and HTML, or do you go native?

03:16Well I wanted to see what it would take to write a custom application that would work on multiple devices.

03:22So using HTML 5 and the ArcGIS API for JavaScript, I spent a few days, wrote about 400 lines of code…

03:29…and created an application focused on a hot topic of 2012, the presidential election.

03:36Once my app was ready for testing, I sent this e-mail to my colleagues saying, help me out.

03:40Check out my application and provide me some feedback.

03:43The application does some collecting of data, and it's meant to work on multiple devices.

03:48Here's a link to go give it a try and provide me some feedback.

03:54Well instead of collecting information about the most popular candidate, let's collect who scares you the most.

04:01The application takes advantage of the GPS of the device and can get your current location.

04:11It finds your ZIP Code, and as I click, this is no view of Esri's opinion on the candidates out there…

04:20…it summarizes the information about who's voted and where…who's the least popular…

04:27…and we can go to a map to see where the information was collected.

04:30And zooming in, we can see the orange dots represent that Santorum's not so popular in this area.

04:37Now we can go back to our map, and the chart will update for that extent.

04:41Now to prove to you that it does work on another device, let's go back to another phone, open up that same e-mail…

04:51…and click on the link, and we can get to the same application.

04:58So using JavaScript and HTML 5, you can write your code once and create focused applications to collect, summarize…

05:07…and visualize information.

05:16Now, the last example I want to show you, let's switch back to the iPad, is creating native applications.

05:26More and more, some organizations are actually standardizing on specific devices.

05:32So using the ArcGIS Runtime SDKs, it allows you to build native applications for Android, iOS, and Windows Phone.

05:40Now these SDKs allows you to take…create applications that take full advantage of your device's capabilities.

05:49Some…many people are beginning to use iPads to continue to be productive outside of their office.

05:57Now this application is a digital clipboard application that's built specifically for the iPad…

06:02…to do inspections on tanks in gas and oil fields.

06:06An application, we can pan and zoom around and get to the information about our tanks.

06:10But coming at 10.1 for the Runtime SDKs is the ability to do data collection while disconnected from the network.

06:18So let's take the application offline, and as we come back, we can see in the lower right-hand corner that the application is offline.

06:29I can continue to pan and zoom around the map and get to our tank information.

06:34I can also continue to collect or do my inspection while out in the field.

06:40This particular tank looks good, and I could take a photo or use a photo from the library…

06:49…and that looks good, so I'm going to click the check box and save that to my device.

06:54So I see in the upper left-hand corner that I have one inspection ready to sync.

06:59So let's take the application back online and go back to our application.

07:08Now see I'm currently back online.

07:10I can tap on that inspection that's ready to sync, and the information will be updated on the server.

07:16So when you know your targeted device, you can use the Runtime SDKs…

07:21…to create applications that take full advantage of your device's capabilities.

07:27So to wrap up, there are three options when thinking Mobile First, and those are…

07:36…no programming required using ArcGIS Online whether in a browser or the native application.

07:44Use JavaScript and HTML to write your code once and share it to many…

07:49…or create native applications using the Runtime SDKs for a specific device.

07:57So my challenge to you is, the next time you need to share maps and analysis, think Mobile First.