00:02Good morning.

00:03My name is Tony Lafferty, I'm with Esri and we'll be reviewing today ArcGIS 10.

00:09I'll be doing the presentations and the PowerPoint slides.

00:13I have with me Katja Krivoruchko and Jennifer Hughey who will be doing the demonstrations and providing the...

00:20...valuable content based upon what I'll be presenting on the slides today.

00:26We also have additional Esri staff here; if you have any questions throughout the day, feel free to reach out to them.

00:33This is a unique experience because we're here in the Redlands campus.

00:37How many, is this your first time? Wow.

00:41So this is a really nice facility. I am really happy to be here.

00:45We did a presentation last week in Sacramento and we were in San Francisco as well.

00:50And so we're here today to present the discussion points.

00:55It's about ArcGIS 10.

00:57How many of you have already downloaded ArcGIS 10? Just curious.

01:01We have a few...oh, actually, we have quite a few hands.

01:04What we're focusing on today is about increasing your productivity with ArcGIS 10, and with that we have...

01:10...have a full agenda on how we're going to proceed.

01:15This is always a good place to start, this slide for me, is about...because we're passionate about helping you be a success...

01:22...in what you're doing with the technology.

01:25Many of you have...we've worked with over the years and listened about how...

01:29...how you're trying to apply the technology to do different types of work.

01:34It's like that throughout the organization as many of you are aware of, we have teams that want to make you be...

01:40...successful by not even engaging with you on a day-to-day basis, but through the technical forums or through...

01:47That all really comes from the one message and one concept that Jack Dangermond has presented to us.

01:57And many of you have met Jack and understand that he has a real passion for geography, but also doing the...

02:04...geographic approach to solve and work and make the world a better place.

02:10So with that, let's go ahead and do a quick video on some of the concepts that we'll be reviewing today that Jack has put together.

02:17If we can start that.

02:21Good morning. My name is Jack Dangermond and I want to welcome you to this seminar series.

02:25The purpose of this series is to help our users be more successful with the technology we've been...

02:32...working on for the last few years.

02:34This is called version 10.

02:37I appreciate you being here; I know that it takes time out of your schedule, and I...I know particularly many of you are...

02:44...facing challenges that we just have not had in the past years, and I...and so I particularly appreciate you being here.

02:52I want to start off by talking a little bit about the background or context of what this new technology is showing up in.

02:59First, we are seeing a very rapid, and accelerating, actually, foundation of technology platforms.

03:08We have had minicomputers and workstations and PCs, and now we're moving onto the Web, and particularly we're...

03:15...moving into the mobile device area.

03:19Second, we are seeing a huge increase in spatial measurement.

03:24You are doing this in external forces, like satellite companies and the pervasiveness of GPS...

03:30...and now we're starting to see social media be spatially enabled and become a really interesting data source...

03:36...for users to integrate into their systems and leverage.

03:40We're also seeing the movement to the Web as a platform; that is, a distributed network of services that we can capture...

03:49...and integrate into our software.

03:51That's very powerful.

03:53Finally, we're seeing the evolution of the base software, and you'll see with version 10 that it's not just...

04:00...your favorite desktop anymore; it's connected to a much broader network of cloud services, enterprise services...

04:09...local services, and that transformation, that platform change, that new metaphor...

04:16...that notion of it being a part of a larger system is what's often referred to as ArcGIS Online.

04:24So, historically we've bought our desktops or our servers; we've operated in a more isolated world.

04:31Well, some of us.

04:33And now, with version 10 what's enabled is that I'm buying into a whole ecosystem, an ecosystem of geographic...

04:41...information that's in the cloud.

04:43But also an ecosystem of my colleagues and other agencies and organizations that I can share data with and use data.

04:50This is what the Web really gives us, is connectivity.

04:54The visions of spatial data infrastructure, the state or a local government or a nation or even a whole world...

05:01...is fun...fundamentally being enabled by this new kind of platform technology and ArcGIS 10.

05:09What excites me about 10 is not only this context, but also the basic engineering that the people that have...

05:18...have built it over the last three years really have invented.

05:21And I want to cover it very briefly and then you're going to do a deep dive of it, of course, during the day.

05:25All of...all of it I think, now watching it emerge and starting to be used, deals with you being more successful...

05:35...and that's what I...that's what particularly excites me about you being here, because I think you're...

05:41...going to walk out of here with a number of things.

05:44Let me categorically go through them.

05:46The first one is that we are going to see productivity go up of our users, because it's just easier to do things...

05:54...it's simpler to do things.

05:55The technology itself is more accessible, on the desktop and through Web and like that.

06:02One of the things I want you to notice as we go through the day is that there's a lot of emphasis put on maps.

06:08So, some of you have heard me before talk about geographic knowledge, the data, the models...

06:15...the data models, the analytics, the workflows.

06:16All of those are important, but one of the things that 10 does is it puts those in the background with the focus being on the map.

06:24And that's what the Web mapping world has really given us, is the idea of simplicity, and the most simple piece of...

06:33...geographic knowledge that we have is the actual map.

06:37And you'll see how we have improved how we interact with a map, how we share a map on the Web with...

06:47...free viewers and mobile devices, how we can edit the map in a much simpler way...

06:51...how we analyze the map...

06:52...how we have intelligent maps with all of this other knowledge behind it.

06:57And so the GIS professional not only gets to operate in a more easy environment, they're able to share...

07:03...their knowledge to others in a far easier way on the Web, through these new mobile devices and so on.

07:11So, access to your knowledge is hugely increased, which gets me excited, gives me chills to think about it, because I think it...

07:19...puts the GIS professional in a center place so that their knowledge, their good work, can not only be used on the missions...

07:27...that are being used in their focused areas, but...but by everybody else, if you choose.

07:34And the building of apps is accelerating, as well.

07:37The app development environment is easier, but also we have introduced at 10 this ArcGIS Online, which is an...

07:45...online environment for getting other people's apps, or sharing your apps.

07:51We hear a lot about this; Apps for America, OPENapps; how can we do good work in one city and share it...

07:58...with another city; do good work in one agency, share it with another agency, and so on.

08:02This Web environment now has thousands of online apps in arcgis.com.

08:08And, thousands of datasets that our users are sharing in this connected, interesting new environment.

08:16And then there's some new capabilities; 3D.

08:203D data models, 3D analysis, and better, faster 3D visualization.

08:26And then we now integrate fully imagery into the platform, so that I can not only serve imagery very fast...

08:35...shortening the way that we do things, fundamentally...

08:38...but also, inside of ArcGIS Desktop there's a full image processing capability, so I can do classification and feature extraction.

08:46And then through partners extend that further out.

08:49Also, you will be learning how to work with time, because time/date...date stamping is now an integral part.

08:58We're...we're time ready or the temporal dimension is now acknowledged and dealt with.

09:05So these new dimensions of 3D in the data model and in tools and temporal, time...time dimensions are...

09:14...going to be new things for you to learn and work with and leverage on your own mission, and also on new applications...

09:18...the new applications that these capabilities will open up.

09:21And then there's more analytics; new tools, like location-allocation; tools that we have dreamt about...

09:29...being able to do in a simple way.

09:32And then basically I'll say that the server environment connected with mobile devices...

09:40...like the iPhone support and iPad support the iOS environment, and later, coming is Android support...

09:48... means that everyone else in your organizations connect to what you do, can connect to what you do...

09:55...they can see it, they can interact with it.

09:58The imagination that the consumer map things, like Google and Microsoft, gave to the world is...

10:07...going to be...is going to be yours.

10:09I mean, it's going to be able to be supported by your infrastructure, so it isn't technical people...

10:18...versus the neogeographers, it's one system that comes together nicely.

10:24And then content. Tons of it, that Esri is working on for this Community Basemap Program in collaboration with many of you.

10:34That's really a very fine thing to keep your eyes on.

10:38Well, there's more and more and more.

10:41I could spend all morning on this, but I know that you want to get into the deep dive so...

10:46Thank you very much again for coming; it's such a privilege to work for you, and we...we certainly feel that way across Esri.

10:55We appreciate your support, and we're not only happy about this release, we're working on the next stage.

11:02So, thank you again for everything.

11:05So, let's just go right into the discussion; let's talk about ArcGIS 10.

11:11At the ArcGIS 10 release, ArcGIS is a complete system for geographic information.

11:18What does that mean?

11:19It takes and utilizes those common GIS features that you're used to using, allowing you to discover, create, manage, visualize...

11:30...analyze and finally collaborate that geographic information with a variety of users, regardless of the device they're using.

11:39So not only just the desktop, but the Web, and through mobile.

11:43And then be able to leverage content and services, not only at your local desktop or from your agency, but also through...

11:52...the enterprise services you may have in your organization, like tapping into SAP or Maximo.

11:57Finally, leveraging the resources available on the cloud to gather and share information.

12:04So just to start out, how many of you are...consider yourselves ArcGIS Desktop users?

12:11We have quite a few hands.

12:12How many ArcGIS Server?

12:16A few hands. Any ArcPad or ArcGIS Mobile?

12:20Actually, I think I talked to a few today about using ArcPad, and that's an important area that we want to discuss...

12:27...today about mobile.

12:28But what we want you to come away today is the sense that it's a complete system.

12:33It's not just about one product anymore. You're using all of these products in your...

12:40...day-to-day activities, or have the ability to incorporate those to make yourself more productive...

12:45...and be able to share and collaborate.

12:49Like any system, ArcGIS has evolved, and I'm going to age myself a little bit here, but I, like many of you...

12:59...began with ArcInfo Workstation at the UNIX release in the mid-'80s.

13:04And based upon the changes in the computer industry and IT industry, we evolved with it.

13:11With Windows operating systems, we came with the release of ArcView and the desktop.

13:17As enterprise databases became more prevalent within the system, SDE became the solution to store and manage...

13:24...your spatial content there.

13:27As the Web became a point of...of introduction and finding different types of content, many of you began also with...

13:34...ArcIMS in creating your maps and publishing that out.

13:38Well, that leads us to today. ArcGIS 10.

13:42It's now an open...it's open geographic system to distribute out knowledge to everyone, everywhere.

13:51There are three components, or goals, to this release that we focused on.

13:56And this was a release that took about three years in the making.

14:00Some of you maybe have tested on that, or beta testers, and understand the complexity of the ArcGIS system.

14:06But it was to make it easier, more powerful; finally making it available everywhere.

14:14Easier that it allowed those geographic, GIS features you're used to using to be able to deploy...

14:20...those out to a variety of devices regardless of the platform that they're using.

14:26'Cause if you begin to understand the platform, the differences between those are narrowing.

14:30That gap is becoming very small.

14:34So, what desktop functionality was a few years ago, now you have the ability to do some services, and

14:40...leverage those tools on the Web, as well as on those mobile devices.

14:44So the demand for what you're doing, the products that you're creating, and the applications...

14:49...you're running, can be deployed out regardless of the platform that you're using.

14:54Finally, take advantage of all of the local and the enterprise and the cloud resources that you...

15:02...have available today so you're...you start to use all of these components to improve your productivity.

15:10Let's now begin with our first demonstration with Jen, describing the ArcGIS system.

15:17Okay, thanks, Tony. Good morning, everyone.

15:20I just want to take a few minutes to talk to you about the ArcGIS system, so whether you consider yourself to be a...

15:26...desktop user, mobile user, or server user, you're all users of the ArcGIS system.

15:31So I want you to kind of think about this, like how you access something like your e-mail.

15:35You can access it from home, from within the office, and from your mobile devices.

15:40So, the ArcGIS system is no different; you can access all of your ArcGIS content online, through a desktop...

15:47...or in a mobile device, as well.

15:49So what I'd like to do is to begin with, I'm using ArcMap, and I'd like to collect some park assets.

15:55So, in this situation I don't have any information yet; I don't have anything to work with, or any data.

16:02So the first thing that I'm going to do is I'm going to begin by just seeing what the ArcGIS community...

16:06...has out there on ArcGIS Online.

16:10So I'm just going to go ahead and type in Parks.

16:15And the first hit that I get there is City Parks.

16:17So I'm just going to look at some of the details for this, and so it's a template for collecting parks information, so this...

16:23...looks like what I want to use so...because I want to begin collecting these assets.

16:27So I'm going to go ahead and download it and use it within ArcMap.

16:33Now, once it downloads, it's actually a map package, so it contains a...an editing template that I can use...

16:40...to begin to collect my assets.

16:42But before I do that, there's a couple of things I want to change.

16:45So now that I have this editing template, I want to customize it a little bit so that it works with my data and my organization.

16:52So I'm just going to change some of the default values here, set the owner agency to the city and...

16:57...the department to the Parks District.

16:59So now that I've modified that template to my...to what I need, I can begin to collect those assets.

17:06And so, I'm just going to go ahead, so here we have a new baseball field, so I'll just go and add that asset.

17:12Over here we have a parking structure, so I'll go ahead and add that.

17:16So now I've begun to collect my assets.

17:20So I'm just going to go ahead and save.

17:25But, I've got my map, I've started collecting my information; but I want to take this exact same map,...

17:31...these editing templates, the symbology and everything, package it up, and give it to another group...

17:35...of users so that they can continue to collect this information.

17:39So the next thing that we're going to take a look at is the mobile...the mobile application.

17:44This application was built using the ArcGIS Mobile Project Center, which you'll see how this is done a little bit later.

17:51So you can see that we've already got some of our assets here.

17:54Now we're enabling our field crews to go out and to continue to collect some more information.

18:00So what I'm going to begin, just collecting some additional assets.

18:03You can see that we've got all the same symbology that we had when we were at the desktop.

18:10So I'm just...just going to go ahead and continue to collect my information so I'm going to add that new shaded structure.

18:17Go ahead and accept that.

18:19I can come in and I can also update attributes while I'm in the field, and I'm going to just keep it...

18:24...or accept all the defaults, and finish adding that feature.

18:27So now when I look at the map, I've got another asset that's been added to my parks layer, my asset layer.

18:33So what I want to do is I'm just going to post that update back to the...back to my geodatabase...

18:40...and then now I'm going to look out a way that we can enable another group of users to continue our work.

18:47So now we're on the Web. So if I refresh this map, you can see that that parks, that new structure that I added there...

18:54...the shelter is now part of the map.

18:57So now using a Web application, so we've looked at using how we can take the desktop and add features...

19:04...we can collect features out in the field using a mobile environment with a pretty straightforward workflow.

19:08Now, the last place that we can... or another place we can add features, I should say, is here inside of a Web application.

19:15So I'm going to continue; again, the same symbology and working with the same layer in the database...

19:20...I'm just going to go ahead and add a new feature here.

19:22So this is a proposed parks project, so that we're going to create a new, or build a new soccer field here.

19:29I'll just type in soccer field.

19:36We can continue to collect more.

19:38But once we've collected all these assets, we can then use it to do some analysis, right?

19:43It's very powerful for us to be able to use this data for some spatial analysis.

19:48So if I zoom out a little bit, what you're seeing here is a density map.

19:51So what it's showing is where there's high concentrations of families that live with small children.

19:56And the reason why we're concerned about this is because as a parks... working for the parks department...

20:02...it's a concern of ours to be able to provide the facilities for these families, so that the...

20:07...they can take their children to the playgrounds, for example.

20:10So you can see the high concentrations of families are shown in the red that have children...small children.

20:16So if I scroll out a little more, using the location-allocation analysis, we can take a look at the...

20:22...various different playground facilities and how they're serving our community.

20:27Now if we look over here we still have a pretty high density of families that have small children.

20:33So what I could do now is I could just propose that the city add a new park facility, playground facility, I should say...

20:41...in this area, for the residents.

20:52And click OK.

20:53So what you saw in this demonstration is how you can use the ArcGIS system to collect information.

20:59So this allows us to be more productive.

21:00We can take the same map, we can take the same data and information, and we can enable different users of the ArcGIS system...

21:06...to contribute and collaborate all that information in a central location.

21:11Back to you, Tony.

21:12OK. Thank you. Thank you, Jen, for that.

21:14So what did you guys think about those components?

21:17Did you get to start to see how you can use the desktop, the Web, and mobile, within...

21:25...your current workflow for a given project?

21:29There are a few things that I want to highlight on this demonstration.

21:33The first, actually, Jack had described it in the video, was about one map...

21:39...that she used one map throughout the whole service at the desktop, through the Web browser...

21:46...and also with the mobile service.

21:49An additional component is that she was using ArcGIS Mobile.

21:55And many of you have received your release.

21:58Now are you also aware that you have an ArcGIS Mobile license with that ArcGIS Desktop license that you just have.

22:05So if you have an ArcView, an ArcEditor, or an ArcInfo, comes with one ArcGIS Mobile license for you to begin using.

22:15That's an important concept, because you get to take that, use the Mobile Resource Center as...

22:21...as Jen described, create an application and go out in the field and start to leverage those...

22:27...that data that you historically have been storing within your desktop.

22:32So, as we saw within that demonstration, there are various components there.

22:35And this is about how ArcGIS can address the workflows that...in the work that you're doing.

22:41Take a moment to look at some of these common work, these work processes that you do day to day.

22:51I have an example that I'd like to share with you on looking at how does it fit within the workflows...

22:57...is that you have a district transportation office, and they've been charged to build a new road or a new interchange.

23:05So how do you go about beginning that process?

23:08First you have to gather data, a lot of times from your district office, and then maybe...

23:14...assemble the content from various other resources, maybe it's headquarters or another local community.

23:20Assemble that, and begin to then do the design and planning of that at the ArcGIS Desktop level.

23:26Once you've designed that road infrastructure or interchange, you want to begin to model...

23:33...or do some analysis on what's the impact of that infrastructure on that area.

23:38So there could be some environmental review that you need to do, make sure that it's not harming, you know, a valuable wetlands...

23:44...or look at how the ArcGIS system can manage and handle the capacity; is it built to do what it's supposed to do.

23:52With that, you then have the ability to then go out and build that road.

23:58Once that road is complete, it has to be entered into the ArcGIS system as a new transportation...

24:04...part of a new transportational area that you manage.

24:07So you want to update those maps, and also map services.

24:12Additionally, you have assets that are now needed to be maintained and managed during that process.

24:20So you'll come up with maybe some new bridges, new guardrails, signposts, that type of information.

24:27And it needs to be made available to be maintained, so you have to create an asset management application...

24:36...to have your field-workers go out and do the inventories on this, and be able to repair that as needed.

24:42Have them take a field mobile application out to capture that information and bring it back into the ArcGIS system...

24:49...and have people see that on one of the map services that you've created to allow people to be situationally aware.

24:57So that's just a quick example.

25:00So during the day maybe you can begin to think about how the ArcGIS system can work for you, making you more productive.

25:07That concludes the section on the ArcGIS system, but let's keep these components in mind during the day.