00:01GIS provides business leaders with a wealth of information at their fingertips.
00:06Retailers can see where their stores are located and how well they're performing.
00:10Bankers can see where their deposit holders are accessing traditional branches and ATMs.
00:16But all this information, while helpful, doesn't always answer the questions they really have.
00:21How many more stores can we support in the US and Canada?
00:25I'm going to deploy a new store. Should I put it in a regional shopping center or in a strip center across the street?
00:31Predictive analytics is the key to answering these types of questions.
00:36Intalytics uses a variety of sales forecasting models including spatial interaction analysis, drive time curve fitting…
00:44…and customer segmentation analysis to help understand what factors drive successful store performance.
00:51Our models have to simultaneously account for the impact of locational convenience, population density…
00:58…demographic and psychographic characteristics, competition, site quality, and location type.
01:05Trying to understand how any one of these factors impacts store performance is challenging enough.
01:11Simultaneously accounting for all of them in a sales forecasting model takes that complexity to a whole new level.
01:19Advance Auto had a challenge. Advance Auto operates over 3,000 auto parts stores across the United States…
01:26…and they're constantly searching for new store deployment opportunities.
01:30Their real estate managers are inundated with offers from shopping center developers and commercial real estate brokers…
01:38…all of whom are anxious to have Advance Auto as a tenant.
01:41How can those real estate managers sift through hundreds of opportunities…
01:45…to focus on the ones that are going to be most promising for them?
01:49And more to the point, how can they proactively identify which sites they should be going after in advance…
01:55…and focus the bulk of their time and energy on those opportunities?
01:59To address this challenge Intalytics and GIS, Inc., developed SiteIntel, a cloud-hosted, ArcGIS Server-based solution…
02:08…that answers those questions and more for Advance Auto.
02:12Cracker Barrel restaurants faced a similar challenge.
02:15Cracker Barrel was also looking to deploy profitable new opportunities.
02:20But they had a twist. They actually operate a store and a restaurant under the same roof in each facility…
02:26…and they appeal to a wide range of customer segments including passing motorists and nearby residents and nearby workers.
02:34How could they ensure that their units would successfully address all of these segments?
02:40Intalytics worked with GIS, Inc., on a SiteIntel deployment for Cracker Barrel to address those issues for them.
02:48Predictive analytics has the opportunity to help business leaders improve profitability and improve return on invested capital.
02:56Business leaders are desperately looking for applications to help them answer the questions and challenges that keep them up at night.
03:05And business partners who can develop those applications will thrive. Thank you.
The Science of Business
David Huntoon of Intalytics discusses the importance of GIS to business leaders.
- Recorded: Mar 24th, 2012
- Runtime: 03:13
- Views: 1890
- Published: May 15th, 2012
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