00:01GIS provides business leaders with a wealth of information at their fingertips.

00:06Retailers can see where their stores are located and how well they're performing.

00:10Bankers can see where their deposit holders are accessing traditional branches and ATMs.

00:16But all this information, while helpful, doesn't always answer the questions they really have.

00:21How many more stores can we support in the US and Canada?

00:25I'm going to deploy a new store. Should I put it in a regional shopping center or in a strip center across the street?

00:31Predictive analytics is the key to answering these types of questions.

00:36Intalytics uses a variety of sales forecasting models including spatial interaction analysis, drive time curve fitting…

00:44…and customer segmentation analysis to help understand what factors drive successful store performance.

00:51Our models have to simultaneously account for the impact of locational convenience, population density…

00:58…demographic and psychographic characteristics, competition, site quality, and location type.

01:05Trying to understand how any one of these factors impacts store performance is challenging enough.

01:11Simultaneously accounting for all of them in a sales forecasting model takes that complexity to a whole new level.

01:19Advance Auto had a challenge. Advance Auto operates over 3,000 auto parts stores across the United States…

01:26…and they're constantly searching for new store deployment opportunities.

01:30Their real estate managers are inundated with offers from shopping center developers and commercial real estate brokers…

01:38…all of whom are anxious to have Advance Auto as a tenant.

01:41How can those real estate managers sift through hundreds of opportunities…

01:45…to focus on the ones that are going to be most promising for them?

01:49And more to the point, how can they proactively identify which sites they should be going after in advance…

01:55…and focus the bulk of their time and energy on those opportunities?

01:59To address this challenge Intalytics and GIS, Inc., developed SiteIntel, a cloud-hosted, ArcGIS Server-based solution…

02:08…that answers those questions and more for Advance Auto.

02:12Cracker Barrel restaurants faced a similar challenge.

02:15Cracker Barrel was also looking to deploy profitable new opportunities.

02:20But they had a twist. They actually operate a store and a restaurant under the same roof in each facility…

02:26…and they appeal to a wide range of customer segments including passing motorists and nearby residents and nearby workers.

02:34How could they ensure that their units would successfully address all of these segments?

02:40Intalytics worked with GIS, Inc., on a SiteIntel deployment for Cracker Barrel to address those issues for them.

02:48Predictive analytics has the opportunity to help business leaders improve profitability and improve return on invested capital.

02:56Business leaders are desperately looking for applications to help them answer the questions and challenges that keep them up at night.

03:05And business partners who can develop those applications will thrive. Thank you.