00:01Good afternoon, everyone.
00:03Mike and Deane and many presenters have mentioned a point that going global is critical to our business.
00:09Multinational organizations have customers, assets, people all over the world.
00:14Their databases are full of information that have addresses, and they need to place them on a map to run their business.
00:20So Esri needs to provide them with geocoding capacity.
00:24But not just yet, just the web search, a real enterprise geocoding solution that supports both batch geocoding as well as search.
00:34And Esri has been providing geocoding capacity for the US and a few additional countries for many years.
00:40So why is it that we don't have it yet, right?
00:43Well because it is just a bit more complicated than it seems at first sight.
00:48Let me illustrate these points with three major issues we're dealing with, amongst the many that we have to deal with.
00:55The world is speaking many different languages and is using different alphabets...
01:01...which makes it impossible to apply just one model to all countries.
01:07We're...many countries are using different addressing systems, and we are very used to the US model...
01:11...where we have address number, street name, and then street type.
01:15But even without having to pick very exotic examples, just with these two from Germany and France...
01:20...we quickly understand that the US pattern doesn't work.
01:26Finally, not all countries are as lucky as the US, France, and Germany where street data is widely available...
01:33...nationwide very well maintained.
01:35But in many countries in the world, street data is available just for selected populated areas.
01:41But I have some good news for you.
01:43Esri is building a global geocoding solution, a solution that supports both structured and free text inputs.
01:51Esri has dedicated an entire team to building that solution.
01:55I would like to this afternoon to give you a sense of what this team is currently doing those days.
02:01First, for all countries for which NAVTEQ has street data available, we are building locators...
02:08...using the structure of an address in each of those countries.
02:13And what would already make a good juggling solution...
02:16...but what will turn this good juggling solution into a great and unique juggling solution...
02:20...is our network of local experts, our distributors.
02:25In engaging with each of them, we're able to gather and compute the detailed intelligence of how an address works in each country...
02:33...whether it's about managing aliases, exceptions, abbreviates...
02:37...whether it's about managing situations like multiple languages in one country...
02:41...or whether it's about managing exceptions within a country for just one given region.
02:46We're also testing those locators extensively with our local partners as well as with the selection of global users.
02:55But building the best address geocoding solution would not be enough to address all the geocoding needs.
03:01Part of this global geocoding initiative, we're also working on expanding the capacity of our world place finder...
03:09...adding more capacity to search for geographic features such as mountain ranges, rivers, and lakes...
03:15...as well as search for place of interest, building footprints, public buildings, and schools.
03:23But more importantly, offering to Linda as an English speaker, to Yuroon, my friend from Esri Netherlands...
03:29...or to Masaki-san in Japan, the capacity to search in their native language...
03:34...a key capacity for all of your mobile and web applications.
03:39And with the world already available at city and postal level and with 15 countries that we have completed at street level...
03:46...with very highly detailed information on the address...
03:50...Esri already outperforms any other company that claims being a geocoding expert on the market.
03:57But that's not all. Every month from now on, we'll be adding more countries to total 90 countries by the end of June.
04:06So we're building that solution for you so that you can build your global GIS enterprise solutions...
04:12...as well as your mobile and web applications.
04:14This capacity powers ArcGIS Online.
04:17It can also be consumed as an online web service.
04:20And will or soon you'll also have the capacity to license a global geocoding appliance to be installed behind a firewall.
04:26So if you have to have one take away from this conference...
04:30...Esri is building the solution that will allow you to place the pins on a map. Thank you very much.
Placing Pins on the Map
Christophe Charpentier discusses the importance of enterprise geocoding solutions.
- Recorded: Mar 24th, 2012
- Runtime: 04:37
- Views: 538
- Published: May 15th, 2012
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