00:01The two areas that have really brought your work to the forefront are things about getting maps to the Web...

00:10...and also mobile components.

00:12Let's now go ahead and review ArcGIS Server and...

00:15...how we've continued to make improvements on that in order to make you more productive.

00:24See three elements up here, better maps, improved caching, and Web editing.

00:32Better maps on the Web all begin with one thing, you being able to create rich cartographic content and display that in map services.

00:42If you don't have really nice looking maps, do you think people want to go visit that location and use those day to day?

00:51I don't think so.

00:52What they want to do is they want to see those rich maps they're getting used to seeing on those consumer sites as well.

00:57You have the ability to publish those through the use of optimized map services...

01:03...that take advantage of Maplex or different cartographic representations.

01:08So you can create those and maintain those.

01:11Make those available for people to use.

01:14Second element that we're introducing at the 10 release is about animation.

01:19It's time based.

01:20It's about taking the ability of looking at the time component on that map and being able to play that back on the Web...

01:28...so people begin to understand an event as it is occurring or has occurred.

01:33Maybe looking at it for different types of planning or analysis.

01:37We'll actually do a demonstration on that a little later in the afternoon.

01:44Second or third component about this is about query layers.

01:48So that allows people to do direct SQL statements to the database that you're maintaining within [ArcGIS] Server...

01:55...and have the ability to access that content through those direct SQL calls.

02:01So we reviewed the better maps.

02:03What are the components on that rich cartographic representation?

02:08Now if you have the ability to produce that and have them have a fast, easy experience...

02:14...they're going to really want to come and use your sites.

02:18That's about better caching.

02:20So we continue to help build and improve those caching experiences so that you can have fast performance on the system.

02:27Additionally, we've also looked at the back office and the things you have to do to maintain...

02:31...and copy and move those map services which have lots of different types of pixels and caches.

02:38How do you take advantage of that?

02:39It's through the compact cache to copy and move it.

02:42What used to take some of you who have used [ArcGIS] Server hours to do is now you can copy and move that service in minutes...

02:51...making you more effective.

02:54Third component, and we actually did a little demonstration on that this morning, was about Web editing.

03:00So the feature services are now...you now have an editing feature service available to you at ArcGIS at the 10 release.

03:08So you expose people to be able to do simple edits to the map services that you have...

03:14...and the feature services that you want them to hit.

03:17It's a pretty exciting concept because it allows community involvement...

03:22...but also maybe participation within your organization to distribute out...

03:26...some editing tools and processes that you want people to work on via the Web interface.

03:32So a new place for you to become productive and gain insight on the information people are maintaining.

03:42Web applications though are the place where you bring a lot of this information together...

03:47...and you publish that using different types of Web application areas.

03:52There's the Adobe Flex, Silverlight, and JavaScript.

03:57How many of you have downloaded or used the ArcGIS Viewer for Flex?

04:04Have you seen the power? Yes.

04:05So what you see is the power of that viewer to bring in those maps and create an experience...

04:12...that people can generate different types of reports based upon that content, new charting methods, all fast and easy to use.

04:20Deploying that out for things like government transparency or within emergency operation centers.

04:27Additionally, [the ArcGIS API for Microsoft] Silverlight is available to offer this similar type of experience.

04:32ArcGIS Explorer Online is a Silverlight-based solution.

04:37We also have the ability to make that Web application available in JavaScript.

04:43And also within the [Microsoft] SharePoint by allowing maps to come into those SharePoint sites.

04:48It's pretty exciting because traditionally that's been about documents and different types of information.

04:54Now those map services can be embedded into those...SharePoint for those applications that you need.