00:06What do we have to offer you folks as developers?

00:11You may or may not know this, but we have several web and mobile APIs that are free for you to use.

00:19Free for you to get started.

00:21They're powerful.

00:23They're easy to use.

00:24If you have programming experience in one language, you can carry that over to another language...

00:29...because each of the APIs has a very similar object model.

00:34So if you are building an application that is platform specific for mobile, let's say, Windows phone, iOS, Android...

00:44...you'll be able to do that and recognize some of the objects and the way we've put the model together for you.

00:50You'll notice I have Android on here, and we don't have an Android session.

00:54That's because our Android product is not out yet.

00:56It'll be out very soon.

00:58So once that's out, we'll also add it to these types of events as well.

01:03Our APIs are sample driven.

01:05You're going to find that with some of the APIs like JavaScript, for example, there's an interactive SDK...

01:12...which means that we have our samples built right into the help.

01:15Silverlight does the same thing where you can run the sample and see the source code right from the help.

01:20We have conceptual and reference help as well.

01:27What can you do with our APIs?

01:29Well, there's really three main advantages that our APIs give you, give you access to your own authoritative data.

01:38So it's your own basemap data.

01:41It's your own operational data of mining locations, of bus stops, for example.

01:50We give you access to advanced analysis which allows you to ask questions of your data.

01:55Where am I?

01:56Where am I going?

01:58What's in front of me?

01:59What's near me?

02:00How do I get there?

02:02And we also allow you to collect new data or to improve the accuracy or the currency of your existing data.

02:12Our APIs allow you to build focused mapping applications.

02:17So most of us in here are used to using maps.

02:20Some of us are used to using more complicated GIS maps.

02:26But the APIs allow you to build for a consumer or a person who uses maps...

02:32...that may not be familiar with some of the intricate tools that you see in a lot of GIS mobile and web maps as well.

02:43The APIs also come with viewers, most of our APIs come with viewers.

02:48Now why is this important to you as developers?

02:50Well, probably most of the time you're going to roll your own applications.

02:55However, from the example of Flex, for example, we have a Flex viewer that allows you as a developer...

03:02...to get the viewer up and running very quickly to see what some of the capabilities are of the API.

03:07The viewer is built on the API, and it allows you to configure this application.

03:13Actually all the viewer applications you can configure in some way.

03:17You can configure the data.

03:20You can configure the functionality, and some cases configure the appearance.

03:27Some of the viewers are also customizable.

03:30So there is an open API for you to take the viewer and manipulate it.

03:39So here's an example of what some people are doing with our APIs.

03:42Here's a couple of examples of JavaScript applications.

03:45AT&T has a map that a user will put in their location, their ZIP Code, or their address...

03:54...and the map will display what coverage they have.

03:58John Deere, I like this application because you type in your address, and this map, based on the size of your yard...

04:06...tells you what lawn equipment you need to cut your yard.

04:10So I'm not sure if it takes into account folks that live in apartment buildings, but haven't tried that one yet.

04:16We'll have to try that.

04:20A couple of Flex applications.

04:22Newberry County School District has an application based on allocating students based on where they live.

04:31Boston, City of Boston has an application where you can select the top of a building footprint...

04:37...and get the solar potential throughout the year.

04:45So how do these APIs work?

04:48Well they're powered by REST endpoints which means that not only these APIs will work with REST endpoints...

04:57...but any other programming language that supports REST can also communicate with back-end content or servers.

05:05All these REST endpoints are discoverable, they're accessible.

05:09Even their metadata is part of the REST endpoint.

05:13These services also provide operations for these advanced analyses that we discussed earlier.

05:20And we provide a number of free and public web services for you.

05:25So you don't have to serve out your own authoritative data.

05:29We have free REST endpoints for you, some of these basemaps, streets, topographic, imagery.

05:40And these basemaps are all accessible through ArcGIS.com.

05:45ArcGIS.com is our website that exposes GIS.

05:52One basemap in particular I'd like to point out is Community Basemaps.

05:56So Community Basemaps is significant because folks around the country participate and give data to the basemap.

06:06So for example, I'm going to go to ArcGIS.com.

06:15I'm going to search on basemaps.

06:20We see here that the result gives me a number of basemaps.

06:22So we've got the topo basemap that I mentioned.

06:24We've got street map.

06:26We've got some Bing aerial maps.

06:28We've got other imagery maps.

06:30But we have this Community Basemap.

06:32I already happen to have this Community Basemap opened up, and I'm going to zoom in to San Francisco.

06:39We see here as I zoom in to Golden Gate Park, I get more and more detail.

06:44So the City of San Francisco has offered specific tree data to the basemap.

06:53So we have agencies from all over the country that are contributing their authoritative content to this basemap.

06:59And this basemap is available for you to use in your applications.

07:13Okay. How do you get the APIs?

07:15Some folks in this room may know, some may not.

07:17We have a number of resource centers, and we have resource centers for most of our technologies.

07:24You'll find not only the APIs there, but you'll find a rich set of samples that you can download...

07:29...or use right directly from within the browser, depending on the technology.

07:34You'll find conceptual and reference help.

07:36You'll also find a number of community tools, forums, blogs, galleries, code galleries, video galleries.