00:01I'd like to bring up James Richards. James Richards is the president and founder of...

00:05...Artisan Global. He's been working with Esri technology for...

00:10...well, it's well over 14 years now I think.

00:12And he's been working with the web APIs for several years and recently has...

00:17...put together a few iOS applications.

00:19So I have had the pleasure to work with him on that as an early adopter.

00:23And I'd like to invite James up here now to tell us his experience with

00:29Thanks Dave.

00:30So, yeah so like Dave said my name is James.

00:33I'm from Artisan Global LLC.

00:37We provide consulting services to our clients to help them integrate mapping...

00:42...into whatever their business processes, or whatever their business needs are.

00:46And usually that involves building some kind of a custom application for them.

00:51So I have about 18 years of experience developing on the Esri platform...

00:57...and recently as Dave said I've doing a lot of work with the iOS SDK...

01:01...and I'm very excited about it.

01:03So I'd like to tell you why.

01:08So, why am I excited about the iOS SDK?

01:11So when I first started working with this type of technology with mapping technology...

01:18...these are the types of computers that we were working with.

01:20These old PCs...and for those of you who've been using Esri technology...

01:25for awhile you'll see PC ARC/INFO on the screen there.

01:29And this was what we used in the early '90s.

01:33And back then you had to interact with these mapping systems through...

01:40...the command line and by writing scripts.

01:43So we've come a long way since then.

01:47And for me I was very interested in this...this...this space because...

01:53...I was interested in the way that people interact with geographic...

01:56...information and user interfaces to geographic information.

02:00So, so I was kind of involved in doing some study and some thesis work...

02:05...on how people interact, and how graphical user interfaces work with...

02:11...mapping and geographic information systems.

02:15So fast forward about 10 years and I, this is around 2001.

02:23This is a Dilbert cartoon so I found the ultimate tool for the mobile profession.

02:28It's a combination PDA, phone, pager, digital camera, fax, e-mail, laptop, and shredder.

02:33Alright.

02:35And it clips to the belt and you can see that picture over there is this...

02:37...ridiculous looking thing that no one would ever clip to their belt.

02:41Right?

02:42 So this is interesting to me because this isn’t very long ago but in...

02:49...popular culture people were kind of making fun of this idea...

02:52...that you could have an all-in-one device in a usable form factor.

02:57Right?

02:58He's making fun of this because he doesn't really think it's possible...

03:01...but yet, just a few years later we have the iPhone and...and...

03:07...you know the iPhone basically has everything that was in that except for the shredder.

03:12Right?

03:14And, and it has a lot of other things as well.

03:16It has a lot of things that nobody even thought you could do on a mobile device.

03:19So, so to me this is like you know super exciting...

03:25...and particularly from a perspective of...

03:28...of user interfaces and how people interact with geographic information... 00:03:34

03:41This is something that just wasn't possible even ...you know...a few years ago, so.

03:46So to me this is like very exciting.

03:50And I do want to also just talk a bit about why I'm excited about mobile.

03:55So you know, Dave's talking about the different APIs that are available.

03:59And, and I'm going to focus in a little bit on the iOS API , but we have...

04:04...the Android API, the JavaScript API, the Silverlight API, which now...

04:08...right now you could build Windows Phone 7 apps with.

04:12So why am I excited about mobile in general? Well, Morgan Stanley...

04:17...Research did this study earlier this year.

04:21And they're forecasting that within five years, mobile Internet users are... 00:04:25

04:28Right?

04:29So this is a massive shift in the way that people are interacting with you...

04:34...as a business or you as a municipality.

04:38They're going to be interacting with you on their mobile devices and if...

04:41...you're not there...

04:42...they can't interact with you there.

04:45So I think it's very important as your looking forward to be looking at...

04:49...mobile and saying to yourself, well how can I meet my customers...

04:54...where they want me to be.

04:56Right, and so, so that's to me exciting.

04:59And it's exciting from a business perspective as well because...

05:04...you know even though mobile is exploding right now it's still...

05:07...relatively early in the adoption, in the adoption cycle.

05:12Right. So.

05:16So I want to show you three examples of apps that were built with the

05:24...I'm not going to dive real deep into the apps. I just want to kind of give...

05:28...you an overview of, of the types of things that are possible to get your, you know...

05:32...get your idea, get some ideas out there.

05:36The first app is...was written by some folks up at the University of

05:41Now Dave mentioned some of the things you can do with the API...

05:44...so I'm just going to kind of reinforce that message a little bit.

05:47So he mentioned authoritative content and performing analyses...

05:50...and there's...I'll show you a couple examples from this University...

05:53...of Oregon application that reiterate those points.

05:57Then I'll show you an app called Quake Feed which is one that I've...

06:00...been working on, it's going into the App Store.

06:03I'll be submitting it next week.

06:05And what we're doing in this app is we're taking some third-party content...

06:10...and displaying it on top of the rich basemaps so that we get through the...

06:14...Esri ecosystem through ArcGIS.com, ArcGIS Online, some of the...

06:19...basemaps that Dave was showing you.

06:22And then the third app is called CitySourced and this is an app that...

06:25...allows you to collect volunteered geographic information.

06:29So...here this is a citizen- and a consumer-facing app that allows ordinary...

06:34...people to report issues in their neighborhood...

06:38...issues that are local to them to their local authorities.

06:46Okay. So here's the University of Oregon app...couple of screen shots here.

06:53So the screen shot on the left is showing a campus accessibility map.

06:58So what we have here is the campus engineering department is...

07:03...maintaining this data about where the accessible paths are...

07:08...where the accessible parking areas are.

07:10And they want to...they want to make this data available in their

07:13campus specific application.

07:17Now...I should say that this application isn't just about maps.

07:21There's a lot of other information in this application that is not...

07:25...mapcentric. However they have this nice mapping portion of the...

07:30...application where you can view a variety of these types of maps.

07:34So this is just one example of that.

07:37And this is being displayed on top of the reference basemaps...

07:41...that you get through ArcGIS.com.

07:47This is also the example of an application that performs analyses in the cloud.

07:51So in this case you can get walking directions on campus. So the app is...

07:56...location aware, it knows where you are, you tell it where you want to go.

07:59And because the engineering department maintains data about...

08:03...where all the paths are, where all the shortcuts are, for a lack of a better...

08:06...word on the campus, they can give you more accurate...

08:09...more accurate walking directions than you would get from one of the...

08:14...consumer mapping services out there that may not have that information...

08:17...at their disposal.

08:21I would also point out that there's...that...there's lots of other types of...

08:28...analyses that you can do in the cloud so this is just one example of that.

08:31Dave showed a couple of examples of that as well...

08:34...like the solar mapping application.

08:36You could for example have an application that allowed you to calculate...

08:41...solar footprints, go out to the cloud, do that calculation, display it on the...

08:46...device, let's say if you were doing estimates for someone, right...

08:51...or for your business.

08:52So that's just an example.

08:56So the second app is...demonstrates, well how can I overlay content...

09:01...from third-party sources on top of the rich basemaps that I get...

09:05...through the Esri API.

09:07So this example brings in earthquake information from the USGS...

09:13...so the USGS... publishes a GeoRSS feed...

09:21...and that GeoRSS feed contains earthquakes within the last seven days...

09:27...that are magnitude 2 and a half or higher.

09:29And this is just like if you read blogs whatever...

09:33...you have an RSS feed that delivers snippets of content to you.

09:37However with the GeoRSS feed there are geotags.

09:40So there is a location associated with each piece of information...

09:44...that comes in through the feed.

09:45So we can take that, and we can display it like you might on the left...

09:50...like you might normally display an RSS feed which would be in a...

09:54...in a tabular display.

09:56We can also display that on a map like we have in the center.

10:00And then in the right we're displaying a, a detailed view of one of the earthquakes.

10:05So a couple of things I'd like to point out here is that...

10:09...in the center you can see there are some different colored dots there.

10:14So one of the things that's great about the iOS API and all of the...

10:18...different client APIs that Esri offers is that you have a very rich set of...

10:25...objects or an object model that gives you lots of different options...

10:30...for how you symbolize your data and how you display your data...

10:35...and it makes it really easy to do things like split data up into...

10:38...categories, give different symbols to different categories, and display...

10:42...different things in different ways depending on what your business needs are.

10:45So I thinks that’s one of the great things about all the APIs is that they...

10:49...give you really easy tools in a consistent model...

10:58So the last application, or the third application, is called CitySourced...

11:04... and this is a client of ours and they've built this app that allows...

11:10...citizens to report issues to their local authorities.

11:14So you pull up the map on your iPhone and you take a geotagged...

11:18...photo of whatever the issue is.

11:20So in this case we have a broken streetlight.

11:23And you select the type of issue, maybe enter in a couple of comments...

11:28...hit Submit Report, and that application goes up through their servers...

11:33...and is delivered to the local municipality.

11:36So what we did for them in this project was...

11:41...they were using the built-in Map Kit API initially and they wanted to...

11:45...replace it with the Esri iOS API...

11:49...because many of their clients are Esri clients and those clients...

11:55...have their own authoritative data they would also like to display...

12:00...within the context of the application or display right within the application.

12:05So we're not doing that yet, but we've made this transition to get them...

12:09...onto the Esri platform so that they can then integrate more deeply...

12:14...with their clients who are also Esri customers...So...

12:19...this is also a great example of collecting information like...

12:23...Dave was saying, volunteered geographic information or crowd sourcing.

12:27There's lots of different terms for it.

12:30Other...other types of applications in this vein would be like disaster management application.

12:36So when, you know, people were volunteering in the gulf during the oil spill...

12:42...there were a lot of crowd-sourced and volunteered geographic information-type applications...

12:46...where people were saying, yes I was here, I cleaned something here...

12:50...and, you know, we’re keeping a catalog of these types of things...So...

12:54...hopefully that'll give you a little bit of an overview of some of the things that you can do.

10:10:53...across the different APIs to do the same types of things.