00:01Our work, this is Esri's work, is about enabling you to do your work with a technology platform, and we take that very seriously.

00:10I want to thank you for letting us do that.

00:14I get to work with some really incredible people, and you're going to meet a lot of them today.

00:19In the endeavor of building this platform, and the notion how we think of it, how we think of ourselves as building the enabling stuff...

00:29...that allows you to make a difference in your work, building a more open world.

00:37A few weeks ago we released a technology we've been working on for years, version 10.1.

00:43This is a major step forward for us; it makes your platform easier and more functional, and for the first time fully cloud enabled.

00:53We haven't really said that very much 'til just now.

00:56It's envisioned by Scott Morehouse, my colleague, and who will be speaking later today.

01:02As a complete system, engineered as a complete system, with servers and cloud parts, and desktops closely integrated...

01:11...as well as a whole plethora of little new apps on devices and in web apps.

01:18And also, as part of this system, there's a huge amount of content.

01:23So this morning I'm going to be talking about two things, one is all the new improvements that have been made...

01:29...and are going to help make your lives easier, faster, more productive...

01:34...and I'm also going to talk about 10.1 in the context of transformational opportunities...

01:40...referencing back to this sort of vision discussion I had a minute ago.

01:46Content inside of ArcGIS is growing very rapidly.

01:50We've spent a huge amount of resources in building these basemaps by taking and integrating the best available data.

01:58We spend a lot of resources buying commercial data and then working with you to build these kinds of community built systems...

02:07...basemaps, topographic maps, oceanographic maps now, and others.

02:14Also image maps.

02:15This little animation on the left shows the imagery that we had, let's see, I'll let it catch up, last year, and tomorrow...

02:26...and then in the next six months.

02:28You get the picture?

02:30It's sort of, last year 50 million square kilometers just added from GeoIQ...

02:37...and then in the next six months another 100 million square kilometers of new imagery from DigitalGlobe.

02:46Which by the way, those two companies just merged this morning, did you read that? 00:02:48

02:54Kind of interesting news, yeah, and they also coincidently signed a strategic partnership...

03:04...where we buy this imagery from them, we mosaic it, we make it available to you.

03:09Now here is the surprise, that in the United States, this imagery is 30 centimeters.

03:19In Europe, it's 60 centimeters covering basically all of Europe, and the rest of the world 1 meter.

03:26This is all going to be available to you in a few months free as part of ArcGIS Online.

03:41At 10.1 we have a better desktop.

03:43It improves mapping and visualization and editing with dynamic legends and new generalization tools, more map automation...

03:52...and also we're including the Maplex Engine for high-quality rules-based labeling as part of all the desktop products.

04:04We've also streamlined editing and integrated QA/QC tools and integrated workflow management...

04:14...and editor tracking so we know who updated what features.

04:19This is going to save a lot of time and increase productivity for most of you.

04:24At 10.1 we also advance analytics in the platform.

04:28This not only adds many new tools, like exploratory regression and some statistical tools and things like time-aware routing...

04:37...but in a couple of months with the service pack 1 of this product we will release 64-bit geoprocessing for the desktop.

04:50You've asked for it.

04:53We've also made many of the core spatial analysis tools much faster, twice as fast, five times as fast...

05:01...and in some cases in the raster domain, as fast as 30 times faster and more simplified.

05:07This will advance geographic science, but it will also create new tools and new methodologies for complex problem solving...

05:16...particularly in the predictive analytics area, which I know many of you are so interested in.

05:2310.1 advances 3D capabilities.

05:25It improves the visualization aspect of ArcGIS but also on the analytics side.

05:31That means faster globes.

05:33It means bigger, bigger datasets are able to be handled and more stable platforms for not only globe visualization...

05:42...but virtual cities and buildings and landscapes.

05:45And then there's the analytics side.

05:48At 10.1 we introduce a number of new 3D analytic tools for things like viewshed, or shadow analysis, or shade analysis.

05:59Last year some of you know we acquired CityEngine, a rules-based 3D visualization company in Switzerland...

06:08...and we've been working hard on integrating that technology with ArcGIS.

06:15In a couple of months we will release something called CityEngine 2012.

06:19And it's a rule-based system for building virtual cities like in a couple of minutes.

06:26Hundreds of thousands of features.

06:27Last year we showed Cars 2.0, the movie; you remember some of you watched that movie.

06:33In London, the whole scene was built using this rules-based engine.

06:38And you will find this a very practical tool for your own creation; we'll see some of it later.

06:45It will also introduce in 2012 CityEngine something that's represented here in this little animation, which is extruding a building.

06:55And 3D editing designing of a building, a very exciting 3D editor, a full 3D editor capability...

07:04...particularly those of you in geodesign will find it intriguing and valuable.

07:0810.1 unlocks lidar data.

07:11Lidar data, for those of you who don't know, is kind of like radar.

07:14It sees through trees, and it measures topographic surfaces like, they call it bald earth, or the top of canopy.

07:22By integrating directly lidar data files through LAS files with ArcGIS, it means we have power to visualize lidar and do analytics.

07:31So those of you who have these drawers full of lidar data, it's going to come alive with powerful tools.

07:38And we'll see some of that demonstrated later this morning.

07:42At 10.1 ArcGIS fully integrates image processing.

07:49We support many common tasks, like on the desktop, classification, high-quality visual display...

07:57...color balancing, orthorectification.

07:59And at 10.1 we integrate full-motion video.

08:03These things from drones or aircraft like the one over here on the side of the stage.

08:11We also allow users in, by the way, this is in ArcView.

08:16Well, now it's called ArcGIS Basic for the desktop.

08:20All of these tools are available, a full image processing system.

08:24It also allows us to bring in a new image and automatically rectify it to imagery that's there and does pixel matching...

08:33...and again you'll see it live in a couple of minutes.

08:36On the server side, very fast serving, dynamic serving, dynamic color mosaicking and integration...

08:45...and also massively scalable data management of imagery.

08:49This is an open platform, and it's also supported by a number of our partners like Accela...

08:56...who extend this platform with high-end capabilities.

09:00You can tell I'm interested in this imagery thing; it's extraordinary.

09:0410.1 simplifies the notion of authoring and serving, so if I have a desktop I can create a beautiful map, right-click...

09:15...turn it into a package, send it in to a server and have it automatically turn into a service with no work at all.

09:23I can do the same thing with analytics, with models, make analytic services...

09:28...and if I don't have a server I can send it to the cloud and have it done inside of ArcGIS Online.

09:33This is going to make it much easier to share your information or serve your information.

09:40It just automates the whole process.

09:43Speaking about the server, 10.1 is perhaps the most dramatic...

09:49...well the server is probably the most dramatic thing that has changed.

09:53I mean, we actually almost reengineered the entire platform.

09:57It's much easier to use and much faster.

10:00It's developed in native 64-bit architecture, it's highly scalable...

10:07...and those of you who have deployed server on windows, well that's good...

10:12...but we also now support at the same level Linux platforms.

10:17It's good.

10:22It's also just simpler administration tools, and you can do web printing, which was the number one request from you.

10:30Also we have improved standard support, OGC standards and web standards and the like.

10:36And then there's updated apps and APIs.

10:40I want to spend a little bit more time on that apps business, because it is launching a whole new era for us as GIS practitioners.

10:5110.1 includes many ready-to-use lightweight apps.

10:56These will be the keys for providing free pervasive access to your systems.

11:05These are apps that are easily configurable, and they support all the leading platforms.

11:10You know some of them like the Flex Viewer or Silverlight tools or Explorer.

11:16At 10.1 plus, that's a couple months away, we're also releasing apps which are easily configurable on the Windows environment.

11:29And also we're releasing natively these same kinds of apps on the Mac.

11:36There you go.

11:41Also these apps are running on devices.

11:45Speaking about devices, these mobile apps run on all the popular devices, Windows, all the Apple devices...

11:54...iOS, the Android devices, and they have a whole bunch of rich functionality, not just viewing, not simply navigating...

12:03...no, editing, field editing, field data collection, support for crowdsourcing approaches.

12:11And they run in the native mode on each of these devices, so they take advantage of the unique characteristics of the devices...

12:18...but we also support apps for HTML 5, so you can write something and they move across.

12:24And finally they support this concept of one map.

12:27What does that one map vision really mean?

12:29It means I build one web map, and it runs on all devices.

12:33So there's an interesting relationship between web maps and apps.

12:41What's a map, what's an app?

12:43Well that's a challenge for you to figure out during the week, but you'll do it.

12:4810.1 does something also special.

12:51It empowers developers because we provide run times and APIs sort of behind the scenes for these apps...

12:59...that are easy to deploy, and they're very fast and very small and they run on desktop and in web...

13:05...and in devices and again all the platforms are supported.

13:10Well, 10.1 finally supports some, I should say, 10.1 supports solution templates, not finally, we've been working on this for years.

13:22These address common workflows and patterns of different industries, local government, utilities.

13:31These are free apps that are open sourced with maps and data models that you can download...

13:40...configure a little bit, and save a lot of time with.

13:42And what we've been attempting to do is work with you to leverage best practices with different key users...

13:51...that'll help you deploy faster and easier and go with the grain of what the software is all about.

13:57And I think this will help you be successful, more successful.

14:02They're also designed, by the way, for partners to leverage and build on top of.