00:01So for the next 90 minutes, we're going to continue our journey from this morning...

00:05...and explore more about what it means when we say geography is a platform.

00:09And our next geography is the Great Smoky Mountains in trouble with a rogue black bear, so please welcome Pat Dolan.

00:21Thanks, John. Good morning, everybody. What does geography as a platform mean to me?

00:27The ability to use GIS for ArcGIS as a complete system...

00:31...accessing information at any location, on any device, to help solve problems.

00:36For example, I'm a park ranger. Six a.m.; I'm checking my e-mail...

00:44...and I've received an e-mail notifying me of a bear incident in Cade's Cove.

00:49My mission is clear today; I need to organize the staff, assess the risk...

00:56...and work with the rest of my organization to mitigate the issue. So where do I start? The phone.

01:04I open up the park web map, and I can see the location of the bear incident on the phone.

01:11Next, I need to organize where I want the park staff to focus their area of search.

01:18I go in; I collect specifically an area of interest.

01:24I define the location, specifically around the camps around Cade's Cove, and I save it to the map.

01:34Now, this web map, I'm going to use throughout the rest of my day to communicate and organize my work.

01:40So what's the first thing I do? I share it. By sharing my web map...

01:49...I'm able to give access to this information to all the park rangers.

01:53They'll be able to see the work that they need to do, but more importantly...

01:57...they'll be able to add content to the same web map.

02:01So I've been able to accomplish my first task, and I haven't even left the house.

02:10It's 8 a.m., and the next part of my day is at the office, where I need to assess risk.

02:15I begin by logging in to my organization, to access the same web map.

02:21I open up the web map in Desktop. The reason I open up the web map in Desktop...

02:26...is to access all my large datasets and local information.

02:31I use the computing power of my workstation to process those large datasets...

02:37...to help evaluate where we may have bear and human conflict.

02:42I can see the area search that I put in from home, but more importantly...

02:47...I can see a new bear incident has been reported. Because I shared the web map from home...

02:53...the park rangers were able to start doing their work before I even got to the office.

02:59Next, I need to bring in my local information. I bring in information specific to bear habitat.

03:11Imagery--bears prefer a dense canopy. The darker the red, the healthier and denser the vegetation.

03:18Terrain--bears prefer less rugged terrain areas. Vegetation--identifying where food sources are.

03:32Watershed--bears prefer to stay in the same basin to conserve energy.

03:38Next, I bring in information about where the park tends to gather and explore the park, such as trailheads.

03:46Okay. With this information, I'm ready to begin my risk assessment. I go to my toolbox, and I open up my risk model.

03:57I run the model, and as I run the model, it's taking in all those datasets that I just added to the map document...

04:03...along with information coming from the web map.

04:06It's evaluating where we believe the bear is likely to travel and forage for food.

04:11That information will then be used to determine the high-risk areas for bear and human conflict.

04:17So let's take a look at the results. The area in pink represents where we believe the bear is likely to travel and forage for food.

04:28The trail's in red; the campsites and trailheads are sections that we believe we're going to have high conflict.

04:36Next, I want to share this information. I share this information by creating a map service.

04:49By creating a map service, the rest of my organization now can see that information...

04:55...because it's going to be consumed in this same web map.

04:59So at this point, I've been able to use the web map to organize my work from home...

05:03...assess risk in the office, and now has been prepared for field verification.

05:10It's 12 noon. I've arrived at Cade's Cove, and I've opened up an application that is designed for data collection...

05:16...and it's accessing the same web map. I zoom in to my location.

05:22And the challenge in working in a remote location is access to the network.

05:27Many times we work in a disconnected environment. So before I disconnect from the environment...

05:32...I go ahead and I download, or I cache, my operational layers from the web map.

05:39I disconnect from the network, and when I come back to the application...

05:45...it automatically switches to my local basemap and operational data.

05:49I zoom in to the area where I want to locate, because I've found a new set of bear tracks.

05:56I locate that on the map, I document what I see, give a description, and I attach a photo.

06:13By attaching a photo, I put this information into context.

06:19Now, I can continue to do my field survey, but once I'm connected back to the network...

06:31...the application automatically switches back to the web map and, you can see in the upper right-hand corner...

06:36...I have one record to sync. So I sync that information back to the web map...

06:40...so my organization can see the latest information I've found in the field.

06:44Now I can't solve this problem alone, by myself; I need to work with the rest of my organization.

06:50So please welcome the rest of my organization, Jo Fraley.

06:58Thanks, Pat. I'm going to show three examples of how different types of users...

07:03...can access the organization--a clerk, a wildlife biologist, and the public.

07:11It's 1 p.m., and the clerk maintains camping permits inside of SharePoint and has been notified of the black bear issue.

07:19The park staff wants to know if there's any campers staying in that high-risk area.

07:25So the clerk can sign in to the organization, and they have access to the same web map...

07:32...that Pat has been using all morning. SharePoint can now open web maps.

07:40Browsing to the location of the camping permits list, these can also be added to the map.

07:47Using the results of Pat's analysis, we can determine if any campers are staying in that high-risk area.

07:58Looking at the results, we have two campsites that have campers in the high-risk area...

08:02...and these can be shared back to the organization.

08:06SharePoint can open and contribute information to the same web map.

08:15It's 2 p.m. A wildlife biologist has bear observations in a spreadsheet.

08:23Using Excel and Esri Maps for Office like Nathan showed earlier, we can open the same web map.

08:32Adding the bear observations to the map using the coordinates, we can see lots of activity in Cade's Cove.

08:42Turning on a heat map, we can see the home ranges of the bears in Cade's Cove.

08:48Y'all probably can't tell, but I am from Tennessee, and I've seen a lot of black bear in Cade's Cove, like Jethro.

09:02Now these spreadsheets can be contributed back to the organization to add additional context to the problem.

09:12Back to you, Ranger Pat. It's 3 p.m. I'm back at the office, and I've opened up the same web map...

09:24...so I can see what information the organization's been able to collect.

09:28I can see the observations that have been posted, as well as where the campers are going to be staying in high-risk areas.

09:35Now when I open up this web map, I open it up in an ArcGIS Online web template...

09:39...that has integration with social media, including Flickr, Twitter, and YouTube.

09:47I'm going to zero in on Cade's Cove, and I can see folks have posted information about bear sightings...

09:56...such as videos as well as photos. So using the web map and social media...

10:03...I gain a greater insight into what the public is experiencing in the park.

10:07Finally, we need to get the word out to the public.

10:12It's 4 p.m. We need to notify the public to keep them safe...

10:18...but we also want to use them as sensors to help us collect information.

10:24This public application uses a public version of the same web map, and allows users to report bear sightings.

10:33The user can click on the map or use the GPS of the device, adding information about their sighting.

10:42Once the information is collected, it's contributed back to the organization.

10:50There are a couple challenges with a public application.

10:54The first challenge in dealing with the public is that they use all these different devices.

11:00So to address this, I wrote this application using HTML and JavaScript...

11:05...so it allows the application to run on the iPad, a Kindle Fire, a Galaxy tablet...

11:12...an iPhone, a Droid, a Windows Phone, and yes, even a BlackBerry.

11:24The second challenge is getting the word out about your application.

11:31We can post signs to notify the public about bear activity, but what's unique about this sign is it has a QR code...

11:40...so the visitor to the park can scan the QR code...we use the iPhone...

12:12...it picks up the URL to the application, and loads it in the browser.

12:20So the public can use the device of their choice to report bear sightings.

12:26The central theme to our story is the web map. It allowed us to work at home, at the office...

12:35...at remote locations, and even collaborate with the public.

12:41Back to you, John.

12:47Thanks, Pat and Jo. There was a lot of information packed into that very short demonstration...

12:53...so I want to try to recap three points. The first was geography as a platform.

12:59We often think that means taking our geographic data and putting it on a map...

13:03...but for Pat and Jo, it meant so much more. It meant leveraging their own personal geography...

13:09...where they work--getting started at home, going to the office, and continuing out into the field.

13:15Some people call this context sensitive, or location sensitive...

13:19...but it really brings new meaning when we think about the geography that we work in.

13:25The second point is, that was the same web map that followed Pat and Jo through their day...

13:31...from device to device, from location to location, allowing the whole organization to contribute.

13:37And the third point is, that problem was never about a bear.

13:42We can rename that rogue bear and call it a water main break, a hazardous chemical spill, a crime.

13:49We all wake up in the morning, look at our e-mail, and just hope there's not a rogue bear e-mail in there.

13:54But it was really important, because you saw, with geography as a platform...

13:58...how they stayed one step ahead of the bear. They got people out in front of the bear, looking for it.

14:04They predicted where it was going to be, and they mitigated any possible conflict.

14:08So it really expands our thinking when we say "geography as a platform."