Transcript

00:01You got to go with this kind of this hypothesis and that is, the public's not a liability, they're a resource.

00:06And that oftentimes it's in their own nature to try to share information, and they now have tools they never had before.

00:13And they're doing it every day.

00:15They're doing it just for their routine, how they communicate with friends and families, but also during a crisis.

00:21And we're seeing this more and more.

00:22For those of you that do the hashtag stuff, try following this hashtag, SMEM, social media and emergency management.

00:29And you're really starting to see how local and state emergency managers are looking at tools like Twitter and Facebook...

00:33...not so much as a broadcast tool, but really looking at how people are moving information around...

00:38...and how they incorporate that into their tools.

00:41For us, it's this ability as we got USAR teams and other folks moving into an area.

00:48How do we know what's going on?

00:50We know we're going to get reports from local government.

00:51We know we're going to get reports from the news media.

00:55But they can't be everywhere.

00:56They don't have the density the public has.

00:59And again, for the USAR teams to be most effective, they've got to go where the most critical search needs are.

01:04They don't have time to get there and spend a lot of time assessing it.

01:08So we're going to take remote-sensing data but quite honestly in this case, it may be 6 to 12 hours before we get that analysis.

01:15Well we're going to have USAR teams arriving in that window.

01:18So where do they start?

01:20How do they know that this building is now a priority?

01:23And again, locals are going to be the initial information response.

01:28But if the public is a resource, then how do we get their information...

01:33...and put it in a format so the teams can start looking through this and start saying...

01:37...we're getting a lot of reports out of this area about collapsed structures, but there seems to be a lot of life signs as well.

01:45Because a lot of this information is people talking about I'm trapped or something's happened.

01:50That starts providing us information that we would probably never see if we just discounted what the public was doing.

01:57And the other part of that is is that the comm's got to be up.

02:00Well there's some new technology coming out.

02:02I got to see some stuff that one of our other companies that does the Wi-Fi...

02:06...about doing mesh radio networks to light up Wi-Fi bubbles in areas that lost all their comm...

02:14...so that people's phones, if they have Wi-Fi, can start sending out information again.

02:17So we're starting to see this merger of how people are communicating every day.

02:25The ability to bring this into an environment where our rescue teams can actually see it in real time...

02:30...and use that to refine their decisions in a situation that's extremely dynamic...

02:35...time is critical and we cannot wait to have the best possible answer.

02:41We got to take the information we got, and if that information is coming from the public, we need to see it.

02:47Last piece of this, we also have to share information with the public.

02:52Oftentimes in a disaster environment, they're experience is oftentimes limited to what they can see and how far they can walk.

02:59But if they have connectivity, how do we get information out to them so it's useful to them in a mobile platform...

03:06...oftentimes, with minimal or low bandwidth?

03:08And so it's our ability to take and not only receive information, but actually push information back out...

03:14...particularly information that's critical about where they can get help...

03:17...or situations that are dynamic they need to know about so they can protect themselves.

03:23And so we look at this environment using geospatial information...

03:28...and putting it in the context of this person that we call the survivor so that it is referenced to their location...

03:35...their needs, their information.

03:38USGS and the National Weather Service, probably for me is the data and the movement toward putting data feeds out there...

03:46...is key to this because we know that the public will understand things much better if it's given to them in the reference...

03:52...well, what does it mean to me and my house?

03:55And the resolution, the ability to put that information out and the ability to people to have those viewers...

04:01...to look at that information, means that we no longer do tornado warnings and put one out for a whole county.

04:08We're actually putting it out as a track in a location.

04:12And we can now give that to you and you can bring that in and people are building apps...

04:16...so you can actually see that on your phone and go, my phone knows where I'm at and guess what, I'm in the path of a tornado.

04:21That has a whole different meaning that I happen to be in an area...

04:25How many people have been somewhere where a tornado warning has been issued...

04:27...and you have no reference point of where that tornado is to your location?

04:32And now with a phone and the products the weather service is putting out that is geocoded...

04:37...you now have the ability to say, I'm here and this is, I'm in the way.

04:45And that ability to provide that information to the public...

04:48...and give it to them in that mobile platform is going to start changing, I think, again.

04:53The importance and the products we put out there to the public in a crisis, so, again...

05:02Two-way communication with the public, it's about being mobile, it's about freeing our data...

05:06...and putting out your data views and don't necessarily lock people into looking at our web page...

05:10...our viewer, our style, because people are mashing up and finding ways to do stuff with information we never knew was possible...

05:17...and it's changing outcomes.

05:19And in the disaster, there is no way that we could ever anticipate every issue, every situation.

05:26But if we look at the public as a resource, they're going to figure out stuff if we give them the tools they need...

05:32...to make the best possible decision about what's going on in their community. Thank you very much.

Copyright 2014 Esri
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Free the Data! Using the Mobile Platform to Push Critical Information to Disaster Victims

The public is a resource not a liability in a disaster. Craig Fugate, Administrator of the Federal Emergency Management Agency (FEMA) , discusses the use of public information provided during catastrophic disasters to define a common operating picture (COP) for making mission critical decisions.

  • Recorded: Jan 19th, 2011
  • Runtime: 05:40
  • Views: 12501
  • Published: Feb 3rd, 2011
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