00:01It's been a really incredible morning.
00:03We have shown that maps can guide our thinking, but can they be the platform to change our thinking?
00:09Can they be the source of a transformative moment?
00:12Can a map drive the discussion?
00:14Can it reach the Holy Grail of our time, which is to say, can a map reach everyone?
00:20Yes, I believe it can.
00:22It can at the local level - the simple parcel assessment map, providing government transparency, equitable taxation...
00:30...and the revenue for education and public safety.
00:35A map is a story that opens the world of GIS professionals.
00:41Yes, it can, at the global level - maps about the global food supply and how we're feeding seven billion people...
00:49...where our food is grown, where 70 percent of our freshwater withdrawals are used for crop irrigation...
00:55...but only 62 percent of our crop production is actually used for food.
01:02The rest - animal feed, industrial uses, and fuel.
01:08A map is a story that opens the world to understanding.
01:13Yes, it can, at the national level - a map about counties without doctors, inaccessible health care...
01:22...and a map highlighting our uninsured population.
01:27A map is a story that can drive and open the world to new discussions.
01:33But the world has also seen what happens when your work does not always get appropriately shown and shared...
01:41...a map of the Fukushima no. 1 reactor, a radiation diffusion model, a map not released.
01:49A map not released. But the world later learned that perhaps this story could've been shared sooner.
01:58A map provides the understanding that can precede action.
02:02So can a map change our thinking?
02:04Can it break down our presumptions and create greater understanding?
02:09Can it be the spark that prompts action?
02:12My answer across the board is yes, I believe it can.
02:15A map can do it; GIS can do it.
02:18It can, because amid all the technological advances, what doesn't change is what's within you...
02:24...and the person next to you and the one two seats over and another two rows up from there. Imagination, skill, passion.
02:33These are the things that brought us to this point and will carry us forward.
02:38Author Reif Larsen wrote, "A map does not just chart, it unlocks and formulates meaning...
02:46...it builds bridges between here and there, between disparate ideas that we did not know were [otherwise] connected."
02:53So in the days and months ahead, I look forward to seeing all of your work and the bridges you will be building.
Maps Can Change the World
John Calkins shares his thoughts on the importance of maps.
- Recorded: Jul 23rd, 2012
- Runtime: 03:11
- Views: 111
- Published: Aug 30th, 2012
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