ArcGIS Online Content

Esri staff provide details on the variety of ArcGIS Online content and capabilities that are available and demonstrate how to use them.

Jul 25th, 2012

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00:01My name is Deane Kensok, I'm the program manager for ArcGIS Online…

00:03…and I manage our content development team based in Redlands.

00:06I'm here with Sarah Osborne. Sarah is the product manager for ArcGIS Online content services.

00:12So we're here today to talk about one aspect of ArcGIS Online, which is the content that's available through ArcGIS Online.

00:21So what we have in mind for this afternoon is, one, I'll provide an overview.

00:26A little bit about ArcGIS system, ArcGIS Online, and then the content portfolio that we have within ArcGIS Online.

00:32Then we'll spend the bulk of our time kind of diving into the details on the Esri content portfolio…

00:37…that's available to you through ArcGIS Online.

00:40We'll talk about what's available now. I'll highlight some of the things that are new from last year.

00:46Many of you were probably here last year and may have seen where we were then.

00:49A lot of things have developed in the last 12 months, and even the last couple months a lot of things have changed.

00:55So I'll bring you up to speed on all of that along with Sarah.

00:58And we'll talk a bit about some things in the road map. What's ahead for us, what's coming soon.

01:03So we'll do all of that in the context of the content portfolio.

01:06So we'll try to be clear of what's there now and what's coming soon, so there is no confusion.

01:11And when we do that, we'll talk, I'll talk first about our imagery and our maps, that portion of our portfolio.

01:16And I'll do a demo, and then I'll hand over the baton to Sarah.

01:20And then she'll talk about some of our task services, like geocoding and routing. And then she'll do a demo of those as well.

01:26And then I expect we'll have some time at the end for questions.

01:29But if something occurs to you in the middle, and you want to raise your hand…

01:31…then that's fine too, we can answer a few questions along the way.

01:36So first, so we've been talking a lot, I'm sure you've seen a lot of ArcGIS system slides this week.

01:42You should really think about the content portfolio that we're going to talk about as just one part of the ArcGIS system.

01:48Content powers the ArcGIS system, providing you access to a lot of ready-to-use information.

01:53So ArcGIS itself is a system for building, managing, analyzing geographic information as you know.

01:59And that system comes ready to use, with a set of content that we built into the ArcGIS system.

02:05That includes things like maps, datasets, tools or tasks, things like geocoding and routing, reports.

02:13Maybe demographic reporting, or metadata reporting, those types of things.

02:17Those are all types of content, geographic content, that's available through the ArcGIS system.

02:23The content that we provide is built into the system.

02:26So it's not like it maybe used to be, where you have to do some work to go find and access the content.

02:32In many cases, the content is built in; as you launch the application it's right there.

02:37Another case is it's very easy to find…

02:39…so if you're using ArcMap, you can go to the Add Data option…

02:42…and add data from ArcGIS Online.

02:44And you'll find a basemap…gallery of basemaps that you can bring into your ArcGIS application to get started with.

02:51You can also find an ArcGIS Online dialog, where you can search for other content available through this system…

02:56…content from Esri and from other users…

02:58…and bring that easily into your desktop environment. The same is true for other client applications.

03:03If you're using one of our mobile devices on your iPhone or your Android device…

03:08…content is just built into those applications natively.

03:11So our goal is to make the content not only high quality valuable content, but very easy to find and very easy to use.

03:20The content that you'll find in the ArcGIS system comes from a couple different sources.

03:24It comes from Esri, and it also comes from our user community.

03:28So Esri is building, maintaining, and curating content that we're managing ourselves.

03:33And we're also exposing to users content that's made available by the user community itself.

03:38So, a few examples here on the map, for example, demographic maps.

03:42Esri maintains a large variety of demographic variables. We've published many of those as ready-to-use map services.

03:49So you can look at things like median income or unemployment or home value information.

03:54That's an Esri content item that we build and we maintain.

03:58There's thousands of other items on ArcGIS Online - things like parcel layers, natural resource boundaries and so forth…

04:06…that our user community is building and publishing themselves and making those available through ArcGIS Online.

04:12Sometimes they do that for themselves, sometimes they do that for their organization.

04:16But many times they're doing that for the public at large…

04:18…sharing with a large body of users, so you can discover that.

04:22And then there's a set that's kind of a hybrid of those two…

04:25…where Esri is collaborating, partnering with members of our user community…

04:29…to build a set of content that we make available through ArcGIS Online.

04:33And we have a program called our Community Maps Program that we use to facilitate that.

04:38So in this case Esri is enhancing the quality of the content we publish by integrating data from our user community.

04:45And we do that through our community maps. I'll talk more about that.

04:49So as we started publishing online content a few years ago, such as our imagery map or our topographic map or street map…

04:57…we started getting requests from people in our user community…

05:00…saying, hey, I've got better parcel data than I see for, you know, this city or county; could I make that part of the map?

05:06Or, I've got some more recent imagery that I'm using internally…

05:10…but I'd like to make it available to my user community themselves.

05:14Could I make that part of your imagery map?

05:16So we began to do that on an ad hoc basis, and that evolved pretty quickly into our Community Maps Program.

05:22So this is an Esri-led initiative to enhance the quality of our online content through user contributed data.

05:29And the way it works is users make data available to Esri; we integrate that into our geodatabases, into our system.

05:38We typically do the caching work necessary to prepare the end user content that we would publish.

05:44And then we publish into our online services and then make that available out to the community at large.

05:50So for many users it's been an opportunity for them to put their high quality content online…

05:55…without having to do all of the work to author and publish it…

05:59…and without having to absorb the expense of hosting that to support a large number of users.

06:04Esri does the hosting for it and provides it freely back to our user community, so you can access it at no cost.

06:11And this program is evolving, to make the process a bit easier to participate.

06:17In years past, the way users have participated has been by downloading map templates…

06:21…pouring their data into templates, doing some of the caching themselves for things like our street map or topographic map…

06:27…and then sharing the cache with us. That process has worked quite well…

06:31…but there's been a few cases where users haven't had all the data they needed to build the map.

06:35Or they haven't had the server infrastructure to do the caching.

06:38And so we're evolving that system to provide new opportunities where you can just make your data available.

06:43It's integrated into our geodatabase and then Esri does the authoring and caching work ourselves…

06:48…and then publishes that map online.

06:51So if you'd like to learn more about that…

06:53…I invite you to attend a couple of sessions we have this week on the Community Maps Program…

06:57…what's new in that, or visit us down in the Showcase.

06:59And I have a slide on that at the end where you can see what sessions are available.

07:04So for the content that's available let's talk a little bit now specifically of the Esri content.

07:09So Esri provides a catalog of ready-to-use content. This includes things like maps and imagery, geocoding and routing.

07:17And these are foundation layers and services that you can use to build your maps and applications.

07:21So this is a picture of kind of how we think about the content portfolio that Esri is building and maintaining.

07:28And I've organized it here into a few themes where we're focusing our energy here this year and the year beyond.

07:35And at the center of this you can see in the middle of that diagram is the Esri and community map data.

07:40That's essentially the foundation. So we've built a geodatabase, a repository of geospatial information…

07:46…that powers all the different content products that are part of our portfolio.

07:51So I'll just talk…actually I won't talk in much detail about these now 'cause we are going to go into detail.

07:55So we'll start off and talk about basemaps and give you a little in-depth information here.

08:03So basemaps are one of the fundamental parts of our content portfolio.

08:07It's probably the most widely used content that we publish through ArcGIS Online.

08:11We've had our basemaps available for four to five years now, and they've become increasingly popular.

08:18We serve on a typical weekday tens of millions of map requests for basemaps…

08:24…which is twice what it was a year ago, which was twice what it was the year before that.

08:28It's been growing substantially for the past few years.

08:32So that's kind of a testament I think, one, to the value of the content…

08:35…and, two, just to the way it's being adopted by our user community, the many maps and applications that are being built.

08:40So this is a summary of what the basemaps are that are part of our basemap portfolio.

08:45What's important about these basemaps is that they are kind of a foundation ingredient for many different maps and applications.

08:51If you're building a web map combining your information with a basemap, it's essential that you start with a really great basemap.

08:58So our goal is to provide a rich suite of basemaps that are easy for you to discover and use in building maps and applications.

09:04In the last year we've expanded our basemap portfolio; we've added three maps.

09:10There's the new Light Gray Canvas map that you see here.

09:13At the other end of the spectrum, there's the National Geographic World Map.

09:18And then we also introduced late last year the Oceans basemap.

09:21So what we discovered in the past couple years is that…

09:24…you can't just build one or two or even three basemaps and support the wide variety of maps and applications that people are building.

09:31You need different types of basemaps to support different types of maps and applications.

09:35So what we've tried to do is build a basemap portfolio that would support a spectrum of different basemap requirements.

09:41So you can see here they start with very neutral background maps…

09:45…so if you really want to emphasize the data you're overlaying…

09:48…it's a good way to use…it's a good place to start, with our canvas map.

09:52Because your data will contrast very nicely. The basemap won't distract from users' experience.

09:56It's just in the background to support reference information.

10:00At the other end of the spectrum, the National Geographic map provides a much richer, cartographically distinctive map.

10:07If you're doing map narratives and you really want a rich stand-alone reference map…

10:11…the National Geographic basemap is a great option for that.

10:14And then the other maps are somewhere in between and focus on different things.

10:18The topographic map focuses on the topographic landscape, kind of the natural landscape…

10:23…the street map focuses more on the transportation network, kind of the human landscape.

10:27So you can pick the appropriate basemap that's right for you.

10:29So I would encourage you as you are building maps and applications, don't just assume the default map is always the right one.

10:34Experiment with a few different ones, and see what works best.

10:39Imagery. So imagery is another big part of our portfolio.

10:43For the past few years it's probably been the most popular type of content that we've been publishing.

10:48There's really two types of imagery content in our portfolio that we're featuring.

10:52We have a world imagery map service that we've made available for a few years.

11:04So, this is one that many of you are using in your maps and applications.

11:08And I'll talk more in my demo about how that's getting better.

11:12And then we also have a set of time enabled imagery from Landsat, the USGS Landsat program.

11:18If you were at the plenary on Monday, you saw some information about Landsat. This is the 40th anniversary year of Landsat.

11:25Esri last year released a set of Landsat image services…

11:28…that had three different epochs to it. I think it was 1975, 1990, and 2000 that we had data for.

11:35And this year, we've upgraded those services to included new 2010 data that's available.

11:41We've also upgraded to use 10.1 Server for publishing these services…

11:45…which has significantly enhanced the quality of the services we were publishing…

11:49…and also allowed us to publish some new services.

11:52So these Landsat services are interesting because you can see the earth, but you can see how it's changed over time.

11:58Over a 40-year period you can see urban sprawl happening…

12:01…or deforestation happening, or climate change happening in the form of glacier retreat, for example.

12:07And you can also look at the earth in different perspectives. You can look at kind of natural color views of the earth…

12:12…or false color views or land-water distinction or healthy vegetation.

12:17Because these are image services, you can manipulate how the data's displayed…

12:21…to learn different types of things about the earth and how it's changing.

12:27Let's talk about world imagery.

12:29In the past year what we've been focused on is expanding the coverage of the World Imagery map internationally.

12:35Last year we announced that Esri had acquired about 50 million…

12:38…square kilometers of high-resolution imagery from around the world.

12:42Over the past several months, we've been busy integrating, processing and publishing that data.

12:47About two or three months ago we began publishing the first sets of this to ArcGIS Online.

12:52In the last few months we've added coverage for Canada, Mexico, Europe, Middle East, eastern Asia…

13:00…and central Asia, parts of Africa.

13:03And over the next couple months we'll complete publishing.

13:06And you can see there on the right kind of an example of the areas we've been focused on publishing.

13:10In addition to that, we've been actively maintaining the content for the United States that we had previously.

13:15And we're going to continue to expand the coverage of the imagery here over the next several months.

13:20And in my demo I'll show you specifically what we have in mind.

13:24For the Landsat services, this summarizes some of the services that are available for you to do analysis.

13:29So you can see examples of some of the types of services that are available.

13:33And as I mentioned, these are available over time. So you can take advantage of the time enabled capabilities in ArcGIS Online…

13:39…the time sliders that we have, and view these in our ArcGIS Online web maps…

13:44…and do time enabled web maps, and tell some pretty interesting narratives about the earth and how it's evolving.

13:53And lastly before I go into my demo, I talk a little bit about elevations.

13:56So elevation has actually been part of our portfolio for a few years.

14:00When we released ArcGIS Online services, I think in 1997, 1990…I'm sorry. 2007-2008.

14:09I've actually been working on this since '97, but it wasn't called ArcGIS Online then.

14:14I've got a long history with Internet mapping at Esri.

14:17When we released ArcGIS Online with ArcGIS Explorer, I think it was in late 2007, November 2007…

14:22…we introduced 3D visualization at the time.

14:26And we did that by visualizing our basemaps draped on top of elevation surfaces, terrain surfaces.

14:33So we have a global elevation dataset that's part of ArcGIS Online with multiple resolutions of elevation data.

14:39And we provide that today in a couple forms. One is as globe services, which can be used for 3D visualization.

14:45So if you're looking at the earth in 3D perspective, you can fly through the landscape and see the terrain as it evolves.

14:56I think we were one of the first to do that in our online basemaps, with our street map and topographic map.

15:02And it provides interesting context information for a lot of the information that you otherwise would discover in the basemap.

15:09In the coming months we're going to be expanding our elevation portfolio to include some additional services.

15:14We've been building some prototype elevation image services that can be used to support a variety of visualization and analysis.

15:21These can do things like terrain profiles. If you're…maybe you're planning a hike and you're going from point to another…

15:28…you can measure the distance of that, but view the terrain profile that you would be hiking over during that path.

15:36Or maybe you're going on a long-distance journey and you want to be able to do that.

15:41So the elevation services will support things like terrain profile, viewshed analysis and the like.

15:48And they also will support multiple different views of the elevation…

15:51…so you can emphasize different aspects of the terrain that are important for your different type of analysis.

15:55We'll also be providing some elevation tools…

15:59…things that do spot elevation calculations that give you a report on the elevation terrain in a given location.

16:05And then we'll be deriving some other products. One that we're working on actively is a hydro basemap.

16:10So we're using a hydro conditioned elevation model to build a hydrographic basemap…

16:15…that shows where there's water bodies and water streams based on the terrain.

16:20So elevation is an expanding part of our portfolio.

16:22We're going to take more advantage of the elevation data that we've acquired…

16:26…with our elevation capabilities in 10.1, and we'll also be enhancing the quality of the elevation data that we have today.

16:33So with that, I will give you kind of a tour of some of this.

16:45So what I'm going to do here is give you a guided tour of our content that I've talked about.

16:50Our maps and imagery in particular. And I'm going to do that through the form of a web map.

16:54So I've authored a web map on ArcGIS Online. In this case the web map includes a presentation.

16:59And I'm going to give you kind of a guided tour of our content portfolio through that.

17:03So, ArcGIS Online includes a set of ready-to-use content. One of the principal items we publish is our World Imagery.

17:10World Imagery includes global imagery down to 15-meter resolution worldwide.

17:16This includes some very remote areas, such as Antarctica.

17:20This is some beautiful imagery that the USGS made available to us a couple of years ago…

17:25…from their Landsat program, some 15-meter resolution imagery for Antarctica.

17:30And this is available as part of our world imagery map.

17:34In addition to that, probably most importantly for many of you…

17:37…we also include a rich set of high-resolution imagery for large parts of the world.

17:41This includes a nationwide mosaic for the United States, for the continental United States.

17:47So we have coast to coast coverage at 1 meter or better resolution that you can access.

17:52And that imagery is coming from a variety of sources, federal, state and local.

17:57One of the primary sources we use is the USDA Farm Services Agency NAIP imagery.

18:02That's an active program for collecting imagery for the United States.

18:06So we're continuously receiving updates of the NAIP imagery from USDA and integrating that into our World Imagery map.

18:14We are also working with data from other state and local sources…

18:16…state governments, local governments that are making it available to us through our Community Maps Program.

18:22And in addition to that, we've licensed rights to use commercial imagery…

18:26…that provides even more detailed imagery for many parts of the United States, primarily focused on our metro areas.

18:32So we have imagery for most of our metro areas at…

18:41…submeter resolution down to .3 meter, 1-foot resolution for many metropolitan areas that give you very detailed imagery.

18:46One of the things users ask me a lot about is can I find out what the currency information is…

18:50…or the resolution information is for imagery?

18:53And it's unfortunately a well-kept secret, but I try to solve that every time I talk to people.

18:57We actually have an imagery metadata service that's available. And this is a layer that exists within the World Imagery map.

19:03So in this web map I've created a little pop-up exposing that.

19:06So you might be familiar, if any of you have been to Redlands, this is the Esri campus in Redlands.

19:12This is our new headquarters building that was built about two years ago.

19:15And I can kind of verify when this imagery was taken by using the metadata service.

19:19So, in this case I can see the imagery that we're looking at was acquired in February 15 of 2010…

19:24…2010, 02, February 15 - it's .3 meter resolution and so forth.

19:29So, if you are one who cares about what the imagery is that you're looking at, wants to know the collection date of that imagery…

19:34…metadata information is built into the service, and you can access it easily.

19:39So I mentioned that we're enhancing the imagery service. So how are we doing that?

19:43Well, we're in the process of expanding the coverage of our high-resolution imagery as part of the World Imagery map.

19:50So, when we got here, when we met here about a year ago, this was the coverage that was available in our imagery map.

19:55So, what you're looking at here, the areas in light green are where we have

20:00…or had 15-meter resolution imagery.

20:02The areas in dark green are where we have 1 meter or better resolution imagery.

20:06So that was the state last summer. This summer it's evolving to include this additional coverage.

20:14So the areas that you see added in Europe and Asia, Australia, South America, Africa…

20:19…those are the GeoEye IKONOS imagery we acquired last year and we're in the process of publishing.

20:24About two-thirds of that has been published already.

20:27The remaining third of that will be published here in the next couple months in the remainder of this summer.

20:34But we're not done there, as Jack kind of announced on Monday if you were at the plenary.

20:38Esri is continuing to expand the coverage of our imagery…

20:42…and we've licensed additional imagery for over 100 million square kilometers of imagery.

20:47And by this time next year or thereabouts, this was what we expect to have in our World Imagery map.

20:53So we'll be greatly expanding the coverage of our international imagery as you can see.

20:58Go back to the before. So this is where we are now; this is kind of where it will be in a year.

21:07Christophe is whistling up front here. He had a little bit to do with this…

21:11…so you'll have to thank him later if you appreciate the added coverage.

21:14So in addition to this we're actually going to be improving the quality even in the areas where we've already got coverage.

21:19So I mentioned in the US today we have 1 meter or better imagery. We have better imagery in metro areas.

21:24With this update we're going to be expanding to 30-centimeter imagery nationwide for the continental United States.

21:31So we have 1 meter now, we're going to be adding two levels of detail for most of the continental United States…

21:35…30-centimeter resolution imagery.

21:37And that's going to be current imagery within the past few years, two or three years.

21:42So that's going to be a very substantial update.

21:44It's also going to be a very substantial increase in the volume of the imagery that we're hosting. But that's a good thing.

21:49In Europe we're also going to be introducing submeter resolution imagery.

21:53We'll be going to 60-centimeter resolution imagery for most of western Europe.

21:57So that's an extra level of detail throughout Europe as well.

22:01And then the rest of the world will have 1 meter resolution imagery for the areas that you see here.

22:05So that's something to be aware of; hopefully you'll be able to take advantage of that soon.

22:10And as we start to deploy those updates you can find out information on our ArcGIS Online blog to keep up-to-date on that.

22:17So let me show you about what's happened recently. So I mentioned that we've been adding imagery for the past few months.

22:23I just wanted to give you kind of a quick tour of some of the areas.

22:27Looked like Canada was frozen over there, but it's coming to focus.

22:30So, this is some imagery in the Ottawa area.

22:33One of the nice things about the imagery that we've added is it's not just in metro areas; it includes remote areas.

22:39So as I was putting this little presentation together…

22:41…I picked a few areas around the world that I was interested in visiting someday.

22:44This is in the Yucatan in Mexico. And it's not the most densely populated area…

22:49…but it's part of the area that we've covered in our imagery.

22:52This is the south of France. Christophe's probably been there a few times; he's never invited me. St. Tropez.

23:02Oops. [Inaudible.] Too expensive, certainly for me. I skipped over one.

23:07This is Germany. This is the Black Forest in Germany. And this showed up in our demo.

23:14This was one I was pleasantly surprised to see we actually already had. This is Dubai, and this is the tallest building in Dubai.

23:21I think they talked a little bit about the Burj Khalifa.

23:25In the imagery that we already had in our World Imagery map last year, we actually had imagery covered here.

23:28But it was several years old. So there was no evidence of not only this building…

23:34So when we got our updates for the Middle East I was pleasantly surprised that…

23:37…we had some very recent imagery that shows this area as it exists much more closely today.

23:43So that's just a small sample of some of the imagery that's available as part of our updates.

23:48I'd encourage you to check out, check out more examples in your leisure.

23:53So let's talk a little bit about some of the basemaps.

23:59So we're expanding, in addition to our imagery, we're expanding our collection of basemaps…

24:03…both with additional coverage and with new maps.

24:05I mentioned that one of the new maps we added was the National Geographic World Map.

24:10So I think many users have commented this is one of their favorite maps that they've seen be produced with ArcGIS.

24:17One user commented it was the best example of cartography they'd seen produced out of ArcGIS.

24:21I think it is a very nice example.

24:23We worked very closely with the National Geographic to design and publish a map with their cartographic standards.

24:29And that's available, and it was used very effectively in many of the demos at the plenary.

24:32So this could be a very useful map for many of your applications.

24:36We also introduced the Oceans basemap. This is a global map that goes down to about 1 to a half million scale worldwide.

24:42And then in some parts of the world, where we've gotten additional levels of detail…

24:46…through contributions to our community map, we go down to as large as, I think, 1 to 40,000 scale.

24:52So this is a great basemap, for the two-thirds of the world covered by water…

24:56…where you really want to show information about the oceans and things that are happening there that are important.

25:04So this is a great map for those types of purposes.

25:06The third map that we introduced as I mentioned was the Light Gray Canvas map.

25:10And this map is really not meant to be used like I'm showing here as a stand-alone map.

25:14It's meant to be overlaid with information such as this. So here we're looking at hurricane…

25:19…historical hurricane paths off the coast of the southern United States.

25:23And this is really how the map is designed to be used.

25:25And you can see in this case your eye is drawn towards the hurricanes, not to the basemap.

25:30The basemap's there just for reference information.

25:32So I'm starting to see a lot of really good examples where people are overlaying

25:38And their data is popping off the map because they're using this as their chosen basemap.

25:45So we're expanding the coverage for this basemap continuously. This map kind of shows where we are focused in 2012.

25:52So the areas in dark red, like here in the United States and Canada and Europe and elsewhere, we already have large-scale coverage.

26:01So large scale means 10,000 scale or better. In most parts of the world that's 5,000 scale or better.

26:09And in the areas that are here and kind of gold color is where we're in the process of adding detailed data.

26:15So China and India, Egypt for example, are countries where we're actively working on…

26:20…producing large-scale basemaps for street maps, topographic maps, our reference overlays.

26:25It'll be coming online here in the next few months.

26:28For all the other areas in the world, we have 1 to 100,000-scale data.

26:37One of the recent updates we made just last week - in fact last weekend I think it was…

26:42…we updated our coverage for Europe, and when we did that we expanded our coverage for Europe to include all of Russia.

26:49So we used to have coverage out towards about as far east as Moscow.

26:52Now we have coverage throughout eastern Russia.

26:55This is an example here in Novosibirsk of the content that's now available through our street map.

27:02So typically our basemaps include global coverage down to about 1 to 100,000 scale.

27:06This is about 1 to 100,000 scale.

27:09Where we have large-scale coverage, now we are going down to 1 to 5,000 scale.

27:13That's an extra level of detail beyond what we had last year; we were typically going down to 1 to 10,000 scale.

27:18But a lot of feedback from users was they wanted to work at larger scales.

27:21So we're doing that nationwide now for all of the areas where we have large-scale coverage.

27:25And we're going down to as large as 1 to 1,000 scale in metropolitan areas now…

27:30…which syncs up nicely with the imagery.

27:33So we added about two levels of detail…

27:38…I'm sorry, one level of detail nationwide and two more levels of detail in metro areas, which doesn't sound like a lot…

27:42…but it actually doubled the total volume of the cache, we maintain in our systems.

27:47For those of you who produce cache, you kind of know what the implications are of adding a scale level…

27:50…especially when you're dealing worldwide at 5,000 scale.

27:53But we think that's a good investment and a good foundation for you guys to work from.

27:58The topographic map has the same coverage as our street map. Where we're adding coverage in the street map…

28:02…we do the same in the topo map.

28:04Plus, we're adding contributions from thousands of users around the world.

28:09And I wanted to show you a few examples of that that are available online now.

28:13Places such as the Netherlands, where the Dutch cadastre has made data available…

28:17…has allowed us to produce some really beautifully detailed maps for the entire country of the Netherlands.

28:23This again is through the Community Maps Program.

28:25The first contribution we had from a national mapping agency was for Spain, from IGN España.

28:31More recently, the Ordnance Survey in the UK made their data available.

28:35And that's now been integrated into our community maps…

28:37…so we have some nicely detailed maps for all of the UK.

28:42We also feature content from a number of local sources such as New York City.

28:47New York City publishes a lot of their data online.

28:50And that's been published into the world topographic map.

28:54San Francisco, the city and county of San Francisco has a GIS data clearinghouse, where they provide some rich data.

28:59We've been able to publish that online.

29:01And we've done some kind of unique things in areas like Golden Gate Park where we've added some extra levels of detail.

29:08City of Toronto. Working through Esri Canada, we've added a lot of content in Canada.

29:12There's dozens of cities, communities in Canada that have been added. City of Toronto is a nice example of that.

29:17And then Washington, DC, the District of Columbia was one of our earliest adopters.

29:21They maintain a richly detailed database for the entire district.

29:25And they've published maps, really beautiful maps for the district that are available.

29:28We update the World Topographic map every month.

29:31Some of you who are participating are aware of this.

29:34But if you aren't, you can go to the ArcGIS Online blog each month…

29:37…and you can see what new additions have been made to the map.

29:39These are a few recent examples of where we've added content for Kuwait and Nigeria, Iceland.

29:45These have all been added here just in the last few weeks or months.

29:49Tacoma, Washington, is a nice example. In this area they've actually added some special detail for the local university.

29:56Des Moines, Niagara Falls did a nice job…

29:59…and I think they've actually made the map, the Niagara Falls in the US, pale in comparison a little bit.

30:03So we're going to have to up the ante on them a little bit, see if we can show off a little bit in the US.

30:12Melbourne, Australia, was one of the newest maps that we published.

30:14And they did some really beautiful things in the downtown area, showing off some of the unique characteristics of Melbourne.

30:19So I'd invite you to take a look at some of these maps.

30:21Maybe if you're interested in participating in the Community Maps Program you'll find inspiration in a few of these.

30:26The last one I was going to show you outside of the area here is from the University of Waterloo.

30:32They're a participant in Canada, and they built some really detailed data for their local university.

30:37We've actually had a few universities around the US and elsewhere in the world…

30:41…who've expressed interest in participating kind of as part of their curriculum.

30:44And they're supporting the local communities in building topographic map contributions for those areas.

30:49And so they've done some nice things here on the university campus…

30:52…to kind of show off a little bit about what's available through their community.

30:58And then lastly, of course, we had to do something for San Diego. Some of you have seen this map.

31:02So we’ve got a beautiful dataset from SANDAG and SanGIS that's been added…

31:07…and we've done some nice levels of detail here in the convention center area.

31:11So this might be useful as you're planning some recreational activities after hours.

31:17So with that - so if you would like to learn more about some of these maps and discover them, you can do so at

31:23With that I will hand the floor over to Sarah. We'll talk about our tasks and other services.

31:35Alright, thanks, Dean.

31:37So I'm going to talk about our tasks, geocoding and network analysis services.

31:43And I also have a couple of slides on location analysis.

31:50So we'll start off with geocoding services. We've been hosting geocoding services for about three or four years now.

31:59And actually what we've been hosting is geocoding and geosearch capabilities. And I'll give more definition to that in another slide.

32:08As Dean mentioned, all of these services are integrated into the ArcGIS products, and geocoding is no exception.

32:17So as we go forward, you'll see more and more of these services available through the different clients.

32:23And if you're a developer, you can access these services through the APIs and SDKs.

32:31So geosearch and geocoding. If you walk away with only one thing about geocoding today…

32:38…I want you to understand the difference between these two things.

32:42Geosearch is the term we're using now for things like search or find or lookup.

32:48You're looking for a mountain range, you're looking for a point of interest, an address.

32:55The key with this - and once you type that in, then the map zooms to that location.

33:01And the key to this is that the result is not stored for later use.

33:06And when you use a geocoding service in this manner, this requires no fee. So you can go ahead and geosearch as much as you want.

33:17Geocoding is the term we're using where the primary purpose is to store results for use again later.

33:24You send in a batch of addresses in a spreadsheet and the x- and y-coordinates are appended to the address.

33:34And this might be stored in a database, they might be stored in a map…

33:39…but the key is that you're storing the results and then going to use them again.

33:43And this has always required a subscription. Right now we have a little loophole…

33:48…where you can actually do some batch geocoding without a subscription, but really you're supposed to be subscribing to this.

34:00So, we also - geocoding is in a period of transition right now. And we actually have two separate but parallel systems.

34:10And one system is the one we've had available for a couple of years now, and I'm calling that the legacy system now.

34:17And these are the services you're probably familiar with that we have on

34:24And if you have a subscription for batch geocoding, then you're probably using

34:33So the new system, this is new as of last week, is a geocoding service we stood up as part of the new ArcGIS Online.

34:43It will have the geosearch and geocoding capabilities; right now the geosearch is available.

34:49And if you go to for the developers - or even if you have ArcMap, you can manually connect…

34:56…you'll be able to use the geosearch capabilities.

35:00The geocoding will be available soon, you'll be able to subscribe through ArcGIS Online…

35:07…and use credits to do your batch geocoding.

35:13So, the legacy services, if you're an ArcMap user and you do the drop-down list…

35:20…those are the legacy services that we have.

35:23So we cover North America and western Europe, and we also have a worldwide gazetteer.

35:30And as you can see, they're separate services.

35:33So if you're a developer and you wanted to have both a worldwide solution that…

35:39…included the gazetteer, then at the app level, you had to go ahead and try and combine it.

35:46So these services are still available now, but they will be phased out over the next couple of years.

35:51And our main focus now is these new services.

36:06So what I wanted to do is a…okay. So I just talked about how we're going to start phasing out those services…

36:18…and what I wanted to show you was we have a life cycle support status for all the services.

36:26And you get to this by going to the support page at or

36:32And there's links on that page that go to the life cycles of all the products, and the ArcGIS Online services is one of those.

36:42And this is where you can go to find out what the current status of any service is.

36:47So we have services in general availability. These are the ones we are actively working on…

36:52…we update on a regular basis. We have services in extended support…

36:56…which means they're available but we're not necessarily updating them anymore.

37:01Then we have services in mature support.

37:03And when you see something go into this column, you know that we are getting close to retirement of that service.

37:09So right now you can see that there are none in there.

37:13And then finally we have our retired services.

37:16So when we get to the mature support, what we do is we add a date, an expected date for when the service will be retired.

37:22But I encourage you to look at this every now and then because the services do…

37:27We add more services, and some of the services do move over to the next level.

37:34And while I'm at it, I just wanted to point out the blog. Dean's mentioned it a couple of times.

37:40Every time we update something we include a blog post about it.

37:44It gives you information about what was updated and which services.

37:50And this is also where we'll start notifying you that there's been a change in the status of some service.

38:08So now we have our new geocoding service…

38:13…and as I said, this actually went up last week and it's really meant to be worldwide in scope.

38:20Right now we have around a hundred countries at one level or another, shown here in green.

38:27And we have a geocoding index, and based on what we think the quality of the geocoding is; so we have good, better, and best.

38:39And the countries in the good are we have some level of geocoding searches will probably go to the street level.

38:48Or more likely to a street name or admin. level.

38:53Then in the middle category, we have a little bit better.

38:57These services, they're pretty good quality, you'll get some point address matching. It'll also go to the admin. level.

39:07And then we have our best, and these are the ones we've spent a lot of time on.

39:11We've worked with our distributors; we feel very comfortable with the locator we've put together.

39:17It has reasonably good performance, and we have pretty good coverage datawise.

39:23So what we want to do over time is we want to have more green countries…

39:27…but we also want to graduate some of the good and better up towards best.

39:32So that's the approach we are taking on this. So this is what we have now and…

39:37…then you'll see through the fall that we start adding more countries and you'll see more showing up in the better and best categories.

39:46We also updated the gazetteer, the points of interest. We now have about 18 million points in there.

39:54And we included some NAVTEQ points of interest…

39:57…so we have things like restaurants, businesses, automotive places, things like that that we didn't have before.

40:05And this is also an area where we plan to expand…

40:08…and it's also an area where we were thinking about having some community contributions.

40:14So, you know, people who know the local areas, what we'd like to do is have a way…

40:19…to start allowing you to contribute to this service as well.

40:32So I just wanted to show a couple things about this in…

40:36…the ArcGIS Online and the - oops. Wow, it's just showing me. Okay.

40:44So this is the map and when you go to find a place or address…

40:48…this is now using this new geosearch capability of this service.

41:01So London's very much in the news. So we have pretty good coverage around the world.

41:07We have better coverage for things like restaurants inside of North America right now, but we want to expand that.

41:16And then you can also do addresses, so I'll do the world famous 380 New York Street.

41:32So if you want to know what's in our locator right now, this is a good place to go.

41:37You can try out a couple of addresses and see how it's working for you.

41:43And so I mentioned that we also have new points of interest such as restaurants in Redlands, California.

41:51So I put this together and so what comes back is the list of different restaurants.

41:57So this is something particularly right now as a developer you can take advantage of.

42:06And we also have documentation; right now it's more developer oriented. This'll give you…

42:12…if you go to, you'll see this information.

42:19It gives some samples, but everyone will probably be interested in what's at the bottom here, all the way down here.

42:26This is the list of the countries and their level.

42:31So in here we have advanced, standard, and basic but that's equivalent to the good, better, and best.

42:36So if you're interested in which countries, you can go and look at this list right here.

42:43And so we'll keep that up-to-date as we add more countries.

42:57Okay, I couldn't resist putting in one little architectural slide.

43:03But this is also a pretty good summary, I think.

43:06At the bottom we have our country locators and gazetteer.

43:10And what's nice about this is we'll really easily be able to plug in new countries and update existing ones…

43:16…and we can also update the gazetteer.

43:20And from your point of view what's really nice about this is there's a single end point for geosearch and geocode and reverse geocode.

43:28So what this means is that you don't have to say, oh, I'm going to geocode in France…

43:33…so I need to go to a French URL or a URL for France.

43:36It's just one worldwide URL and then we have a little broker in the middle there that'll figure out where that request is supposed to go.

43:50So for geosearch and geocode you have access to the same data; it's really a matter of how you're going to use it…

43:56…whether you're going to store it or whether you're just using it to find a place on a map.

44:03And then finally the service is accessible from all the ArcGIS clients.

44:09In Desktop right now you have to manually connect, but at service pack 1, it will be in that drop-down list as well.

44:17And then for web and mobile developers, if there's a ready-made app, it will be in there, or as a developer you can add the service in.

44:29So that was geocoding. Next I have a couple of slides on network analysis.

44:36So this is transportation-oriented problems, and currently we have a routing service.

44:42We've had this for three or four years just like the geocoding.

44:46Available in North America and Europe.

44:49And this routing, it does have some nice capabilities - multipoint routing, optimize routes, you can add barriers.

44:58And it also provides driving directions in multiple countries.

45:03And again, you can access this through all the different clients.

45:07So that's what we have right now.

45:10Later this year we're going to stand up a new set of network services…

45:16…and like the geocoding, we're going to have two parallel systems for a while.

45:19We'll have the legacy services; they'll be completely separate from these new services.

45:25And the new services will be part of ArcGIS Online. It'll have a new set of URLs.

45:32We're going to be using a 10.1 Server and what this means is, in addition to routing…

45:38…we're going to be able to add some additional services.

45:44So a lot of you have been asking for service area for a long time; this is the drive time.

45:49So this service, you know, you have a point and then you can get a distance or time from that point.

45:58And then you can use that output, the polygons that come back from that, and you can use that as input to other types of analysis.

46:06The routing, it's similar to what we have, but we've improved it. We've added things like traffic.

46:15We'll have historic and live traffic available to use with all of these services where we have that kind of data.

46:22So you'll be able to, based on the time of day, your route might change.

46:27We've also added soft restrictions, and that's something like avoid toll roads or focus on truck routes, those kinds of things.

46:38So that the route will emphasize those types of things.

46:42The closest facility is a type of request where you're in a certain place…

46:50…and you want to know where the nearest ATM or the nearest hospital is…

46:53…or from an emergency response point of view, maybe where the nearset cop car is to an accident that's happened.

47:02Then finally, we're going to have the vehicle routing problem.

47:05That's where you have a fleet of vehicles and you optimize the routes…

47:09…based on the number of vehicles you have and the number of deliveries you have that day.

47:24I thought I'd just show…not just me again. Okay. So I wanted to just show a couple of things with routing.

47:35So here we have London, and I want to come from somewhere over here and I want to end up over here.

47:46And so it draws a route.

47:47But we know this upcoming week there's the Olympics and so they're going to start blocking off a whole bunch of stuff.

47:55And so based on the barriers, you can go ahead and then the route will recalculate…

48:00…based on any barriers or things like that or stops you might put in.

48:06And also we'll give you directions, and as I mentioned you can get directions back in…

48:11…I don't know. Was it 15 countries? ...15 languages, something like that.

48:18So this is - you may have seen this demo before, but this is the drive time or the service area.

48:26And at 10.1 they did some dramatic improvement.

48:28We've had to wait for 10.1 to get released before we could host this as a service for your use.

48:40And then finally I just wanted to show adding in - this is actually historical traffic…

48:46…but this is right outside, this is San Diego High School up here.

48:52And then the convention center is down here.

48:54And then based on the time of day, this route is going to change hopefully. Maybe not. There it goes.

49:05So the idea is that, well, it was changing a lot more when I was trying this out earlier.

49:14But the idea is that you know the current traffic…

49:18…or even the historical traffic does make a difference on how you're going to route something throughout the day.

49:33So that's our network analysis. And I have a couple of slides on location analysis.

49:43And location analysis is - these are used in some of our products right now…

49:50…such as BAO, or Business Analyst Online, Community Analyst.

49:56And online, we also have a couple of demographic services that Deane mentioned earlier.

50:02And these services have been available for a while; they are very US centric.

50:07But we do have a lot of interesting variables that you can use - population density, median age, home values.

50:17So this type of data is available for you. We have some map services that you also have the ability to query those map services.

50:34So in 2012 we really want to upgrade this. First of all, we want to go global.

50:41As we've mentioned, our goal is to have global services.

50:46So these last location analysis services will be available for all the clients, just like our other services.

50:55Currently, we have a lot of this data and we have a lot of this content…

50:59…but it's been in a little bit of a stovepipe for, say, Business Analyst or for Community Analyst.

51:05And what we want to do is break that open and provide easier access for all of you.

51:13So one of the things, we're going to have more services besides just the demographics as well.

51:18So we'll have boundary services.

51:19This is things like country, state, census boundaries and whatever the equivalent for that is around the world.

51:30We also want to have…give you more access to business listings; you know, businesses and addresses and things like that.

51:37And then we want to update our demographic services and provide them in a way that's easy for you…

51:43…to get at the data and do analysis with that data.

51:48So this'll be coming later this year into next year.

51:57So I'm going to finish up with a slide here on the Data Appliance and geocoding appliance.

52:04Some of you don't have access to the online services, or for whatever reason you want to host the services in your organization.

52:13So we do have a solution for that for the maps that Deane showed.

52:18We have the Data Appliance, and that's been out for several years now.

52:23It has many of the same services that are available online, and we're going to have our next release of this in the fall.

52:32Later this year, early next year we're also going to have a geocoding appliance.

52:36So this new worldwide geocoding service that's available through ArcGIS Online…

52:41…we also plan to have available as part of an appliance.

52:49I'm going to wrap up here. We have some additional resources…Deane can take this.

52:57Sure, just some closing notes. So beyond what we've talked about today…

53:00…if you'd like to learn more on content, there're a few sessions here that I've recommended.

53:04There's a Community Maps session tomorrow morning that might be useful for you if you're interested in that.

53:09And then we've got a double header of sessions on ArcGIS Online…

53:11…an introductory session in the morning that I'll be doing with a couple colleagues...

53:15…and then ArcGIS Online for Organizations. Both of those sessions were very popular when we offered them yesterday.

53:21The organizations one I think was people couldn't get in the door.

53:24So if you go to the first session, you'll be guaranteed a seat for the second one, so I encourage you to go to that.

53:30And then there's a couple sessions on creating great web maps that I think would be great to attend in the afternoon.

53:35And then the development team and Sarah and I are spending a lot of our time downstairs at the Online Island…

53:41…the Content Island, so if you have any questions that you don't get answered today, that would be a great place to go.

53:46And with that, we'll open it up for questions.

53:48We'll put this up. We'd love for you guys to provide us feedback, what we told you that was good, what you'd like to've heard more of.

53:56That would be great. You can do that online. And there's the session ID there that you could use.

54:01With that, we're done. We've got a good 15 minutes or more for questions. You can applaud first if you'd like.

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