00:01My name is Deane Kensok, I'm the program manager for ArcGIS Online…
00:03…and I manage our content development team based in Redlands.
00:06I'm here with Sarah Osborne. Sarah is the product manager for ArcGIS Online content services.
00:12So we're here today to talk about one aspect of ArcGIS Online, which is the content that's available through ArcGIS Online.
00:21So what we have in mind for this afternoon is, one, I'll provide an overview.
00:26A little bit about ArcGIS system, ArcGIS Online, and then the content portfolio that we have within ArcGIS Online.
00:32Then we'll spend the bulk of our time kind of diving into the details on the Esri content portfolio…
00:37…that's available to you through ArcGIS Online.
00:40We'll talk about what's available now. I'll highlight some of the things that are new from last year.
00:46Many of you were probably here last year and may have seen where we were then.
00:49A lot of things have developed in the last 12 months, and even the last couple months a lot of things have changed.
00:55So I'll bring you up to speed on all of that along with Sarah.
00:58And we'll talk a bit about some things in the road map. What's ahead for us, what's coming soon.
01:03So we'll do all of that in the context of the content portfolio.
01:06So we'll try to be clear of what's there now and what's coming soon, so there is no confusion.
01:11And when we do that, we'll talk, I'll talk first about our imagery and our maps, that portion of our portfolio.
01:16And I'll do a demo, and then I'll hand over the baton to Sarah.
01:20And then she'll talk about some of our task services, like geocoding and routing. And then she'll do a demo of those as well.
01:26And then I expect we'll have some time at the end for questions.
01:29But if something occurs to you in the middle, and you want to raise your hand…
01:31…then that's fine too, we can answer a few questions along the way.
01:36So first, so we've been talking a lot, I'm sure you've seen a lot of ArcGIS system slides this week.
01:42You should really think about the content portfolio that we're going to talk about as just one part of the ArcGIS system.
01:48Content powers the ArcGIS system, providing you access to a lot of ready-to-use information.
01:53So ArcGIS itself is a system for building, managing, analyzing geographic information as you know.
01:59And that system comes ready to use, with a set of content that we built into the ArcGIS system.
02:05That includes things like maps, datasets, tools or tasks, things like geocoding and routing, reports.
02:13Maybe demographic reporting, or metadata reporting, those types of things.
02:17Those are all types of content, geographic content, that's available through the ArcGIS system.
02:23The content that we provide is built into the system.
02:26So it's not like it maybe used to be, where you have to do some work to go find and access the content.
02:32In many cases, the content is built in; as you launch the application it's right there.
02:37Another case is it's very easy to find…
02:39…so if you're using ArcMap, you can go to the Add Data option…
02:42…and add data from ArcGIS Online.
02:44And you'll find a basemap…gallery of basemaps that you can bring into your ArcGIS application to get started with.
02:51You can also find an ArcGIS Online dialog, where you can search for other content available through this system…
02:56…content from Esri and from other users…
02:58…and bring that easily into your desktop environment. The same is true for other client applications.
03:03If you're using one of our mobile devices on your iPhone or your Android device…
03:08…content is just built into those applications natively.
03:11So our goal is to make the content not only high quality valuable content, but very easy to find and very easy to use.
03:20The content that you'll find in the ArcGIS system comes from a couple different sources.
03:24It comes from Esri, and it also comes from our user community.
03:28So Esri is building, maintaining, and curating content that we're managing ourselves.
03:33And we're also exposing to users content that's made available by the user community itself.
03:38So, a few examples here on the map, for example, demographic maps.
03:42Esri maintains a large variety of demographic variables. We've published many of those as ready-to-use map services.
03:49So you can look at things like median income or unemployment or home value information.
03:54That's an Esri content item that we build and we maintain.
03:58There's thousands of other items on ArcGIS Online - things like parcel layers, natural resource boundaries and so forth…
04:06…that our user community is building and publishing themselves and making those available through ArcGIS Online.
04:12Sometimes they do that for themselves, sometimes they do that for their organization.
04:16But many times they're doing that for the public at large…
04:18…sharing with a large body of users, so you can discover that.
04:22And then there's a set that's kind of a hybrid of those two…
04:25…where Esri is collaborating, partnering with members of our user community…
04:29…to build a set of content that we make available through ArcGIS Online.
04:33And we have a program called our Community Maps Program that we use to facilitate that.
04:38So in this case Esri is enhancing the quality of the content we publish by integrating data from our user community.
04:45And we do that through our community maps. I'll talk more about that.
04:49So as we started publishing online content a few years ago, such as our imagery map or our topographic map or street map…
04:57…we started getting requests from people in our user community…
05:00…saying, hey, I've got better parcel data than I see for, you know, this city or county; could I make that part of the map?
05:06Or, I've got some more recent imagery that I'm using internally…
05:10…but I'd like to make it available to my user community themselves.
05:14Could I make that part of your imagery map?
05:16So we began to do that on an ad hoc basis, and that evolved pretty quickly into our Community Maps Program.
05:22So this is an Esri-led initiative to enhance the quality of our online content through user contributed data.
05:29And the way it works is users make data available to Esri; we integrate that into our geodatabases, into our system.
05:38We typically do the caching work necessary to prepare the end user content that we would publish.
05:44And then we publish into our online services and then make that available out to the community at large.
05:50So for many users it's been an opportunity for them to put their high quality content online…
05:55…without having to do all of the work to author and publish it…
05:59…and without having to absorb the expense of hosting that to support a large number of users.
06:04Esri does the hosting for it and provides it freely back to our user community, so you can access it at no cost.
06:11And this program is evolving, to make the process a bit easier to participate.
06:17In years past, the way users have participated has been by downloading map templates…
06:21…pouring their data into templates, doing some of the caching themselves for things like our street map or topographic map…
06:27…and then sharing the cache with us. That process has worked quite well…
06:31…but there's been a few cases where users haven't had all the data they needed to build the map.
06:35Or they haven't had the server infrastructure to do the caching.
06:38And so we're evolving that system to provide new opportunities where you can just make your data available.
06:43It's integrated into our geodatabase and then Esri does the authoring and caching work ourselves…
06:48…and then publishes that map online.
06:51So if you'd like to learn more about that…
06:53…I invite you to attend a couple of sessions we have this week on the Community Maps Program…
06:57…what's new in that, or visit us down in the Showcase.
06:59And I have a slide on that at the end where you can see what sessions are available.
07:04So for the content that's available let's talk a little bit now specifically of the Esri content.
07:09So Esri provides a catalog of ready-to-use content. This includes things like maps and imagery, geocoding and routing.
07:17And these are foundation layers and services that you can use to build your maps and applications.
07:21So this is a picture of kind of how we think about the content portfolio that Esri is building and maintaining.
07:28And I've organized it here into a few themes where we're focusing our energy here this year and the year beyond.
07:35And at the center of this you can see in the middle of that diagram is the Esri and community map data.
07:40That's essentially the foundation. So we've built a geodatabase, a repository of geospatial information…
07:46…that powers all the different content products that are part of our portfolio.
07:51So I'll just talk…actually I won't talk in much detail about these now 'cause we are going to go into detail.
07:55So we'll start off and talk about basemaps and give you a little in-depth information here.
08:03So basemaps are one of the fundamental parts of our content portfolio.
08:07It's probably the most widely used content that we publish through ArcGIS Online.
08:11We've had our basemaps available for four to five years now, and they've become increasingly popular.
08:18We serve on a typical weekday tens of millions of map requests for basemaps…
08:24…which is twice what it was a year ago, which was twice what it was the year before that.
08:28It's been growing substantially for the past few years.
08:32So that's kind of a testament I think, one, to the value of the content…
08:35…and, two, just to the way it's being adopted by our user community, the many maps and applications that are being built.
08:40So this is a summary of what the basemaps are that are part of our basemap portfolio.
08:45What's important about these basemaps is that they are kind of a foundation ingredient for many different maps and applications.
08:51If you're building a web map combining your information with a basemap, it's essential that you start with a really great basemap.
08:58So our goal is to provide a rich suite of basemaps that are easy for you to discover and use in building maps and applications.
09:04In the last year we've expanded our basemap portfolio; we've added three maps.
09:10There's the new Light Gray Canvas map that you see here.
09:13At the other end of the spectrum, there's the National Geographic World Map.
09:18And then we also introduced late last year the Oceans basemap.
09:21So what we discovered in the past couple years is that…
09:24…you can't just build one or two or even three basemaps and support the wide variety of maps and applications that people are building.
09:31You need different types of basemaps to support different types of maps and applications.
09:35So what we've tried to do is build a basemap portfolio that would support a spectrum of different basemap requirements.
09:41So you can see here they start with very neutral background maps…
09:45…so if you really want to emphasize the data you're overlaying…
09:48…it's a good way to use…it's a good place to start, with our canvas map.
09:52Because your data will contrast very nicely. The basemap won't distract from users' experience.
09:56It's just in the background to support reference information.
10:00At the other end of the spectrum, the National Geographic map provides a much richer, cartographically distinctive map.
10:07If you're doing map narratives and you really want a rich stand-alone reference map…
10:11…the National Geographic basemap is a great option for that.
10:14And then the other maps are somewhere in between and focus on different things.
10:18The topographic map focuses on the topographic landscape, kind of the natural landscape…
10:23…the street map focuses more on the transportation network, kind of the human landscape.
10:27So you can pick the appropriate basemap that's right for you.
10:29So I would encourage you as you are building maps and applications, don't just assume the default map is always the right one.
10:34Experiment with a few different ones, and see what works best.
10:39Imagery. So imagery is another big part of our portfolio.
10:43For the past few years it's probably been the most popular type of content that we've been publishing.
10:48There's really two types of imagery content in our portfolio that we're featuring.
10:52We have a world imagery map service that we've made available for a few years.
11:04So, this is one that many of you are using in your maps and applications.
11:08And I'll talk more in my demo about how that's getting better.
11:12And then we also have a set of time enabled imagery from Landsat, the USGS Landsat program.
11:18If you were at the plenary on Monday, you saw some information about Landsat. This is the 40th anniversary year of Landsat.
11:25Esri last year released a set of Landsat image services…
11:28…that had three different epochs to it. I think it was 1975, 1990, and 2000 that we had data for.
11:35And this year, we've upgraded those services to included new 2010 data that's available.
11:41We've also upgraded to use 10.1 Server for publishing these services…
11:45…which has significantly enhanced the quality of the services we were publishing…
11:49…and also allowed us to publish some new services.
11:52So these Landsat services are interesting because you can see the earth, but you can see how it's changed over time.
11:58Over a 40-year period you can see urban sprawl happening…
12:01…or deforestation happening, or climate change happening in the form of glacier retreat, for example.
12:07And you can also look at the earth in different perspectives. You can look at kind of natural color views of the earth…
12:12…or false color views or land-water distinction or healthy vegetation.
12:17Because these are image services, you can manipulate how the data's displayed…
12:21…to learn different types of things about the earth and how it's changing.
12:27Let's talk about world imagery.
12:29In the past year what we've been focused on is expanding the coverage of the World Imagery map internationally.
12:35Last year we announced that Esri had acquired about 50 million…
12:38…square kilometers of high-resolution imagery from around the world.
12:42Over the past several months, we've been busy integrating, processing and publishing that data.
12:47About two or three months ago we began publishing the first sets of this to ArcGIS Online.
12:52In the last few months we've added coverage for Canada, Mexico, Europe, Middle East, eastern Asia…
13:00…and central Asia, parts of Africa.
13:03And over the next couple months we'll complete publishing.
13:06And you can see there on the right kind of an example of the areas we've been focused on publishing.
13:10In addition to that, we've been actively maintaining the content for the United States that we had previously.
13:15And we're going to continue to expand the coverage of the imagery here over the next several months.
13:20And in my demo I'll show you specifically what we have in mind.
13:24For the Landsat services, this summarizes some of the services that are available for you to do analysis.
13:29So you can see examples of some of the types of services that are available.
13:33And as I mentioned, these are available over time. So you can take advantage of the time enabled capabilities in ArcGIS Online…
13:39…the time sliders that we have, and view these in our ArcGIS Online web maps…
13:44…and do time enabled web maps, and tell some pretty interesting narratives about the earth and how it's evolving.
13:53And lastly before I go into my demo, I talk a little bit about elevations.
13:56So elevation has actually been part of our portfolio for a few years.
14:00When we released ArcGIS Online services, I think in 1997, 1990…I'm sorry. 2007-2008.
14:09I've actually been working on this since '97, but it wasn't called ArcGIS Online then.
14:14I've got a long history with Internet mapping at Esri.
14:17When we released ArcGIS Online with ArcGIS Explorer, I think it was in late 2007, November 2007…
14:22…we introduced 3D visualization at the time.
14:26And we did that by visualizing our basemaps draped on top of elevation surfaces, terrain surfaces.
14:33So we have a global elevation dataset that's part of ArcGIS Online with multiple resolutions of elevation data.
14:39And we provide that today in a couple forms. One is as globe services, which can be used for 3D visualization.
14:45So if you're looking at the earth in 3D perspective, you can fly through the landscape and see the terrain as it evolves.
14:56I think we were one of the first to do that in our online basemaps, with our street map and topographic map.
15:02And it provides interesting context information for a lot of the information that you otherwise would discover in the basemap.
15:09In the coming months we're going to be expanding our elevation portfolio to include some additional services.
15:14We've been building some prototype elevation image services that can be used to support a variety of visualization and analysis.
15:21These can do things like terrain profiles. If you're…maybe you're planning a hike and you're going from point to another…
15:28…you can measure the distance of that, but view the terrain profile that you would be hiking over during that path.
15:36Or maybe you're going on a long-distance journey and you want to be able to do that.
15:41So the elevation services will support things like terrain profile, viewshed analysis and the like.
15:48And they also will support multiple different views of the elevation…
15:51…so you can emphasize different aspects of the terrain that are important for your different type of analysis.
15:55We'll also be providing some elevation tools…
15:59…things that do spot elevation calculations that give you a report on the elevation terrain in a given location.
16:05And then we'll be deriving some other products. One that we're working on actively is a hydro basemap.
16:10So we're using a hydro conditioned elevation model to build a hydrographic basemap…
16:15…that shows where there's water bodies and water streams based on the terrain.
16:20So elevation is an expanding part of our portfolio.
16:22We're going to take more advantage of the elevation data that we've acquired…
16:26…with our elevation capabilities in 10.1, and we'll also be enhancing the quality of the elevation data that we have today.
16:33So with that, I will give you kind of a tour of some of this.
16:45So what I'm going to do here is give you a guided tour of our content that I've talked about.
16:50Our maps and imagery in particular. And I'm going to do that through the form of a web map.
16:54So I've authored a web map on ArcGIS Online. In this case the web map includes a presentation.
16:59And I'm going to give you kind of a guided tour of our content portfolio through that.
17:03So, ArcGIS Online includes a set of ready-to-use content. One of the principal items we publish is our World Imagery.
17:10World Imagery includes global imagery down to 15-meter resolution worldwide.
17:16This includes some very remote areas, such as Antarctica.
17:20This is some beautiful imagery that the USGS made available to us a couple of years ago…
17:25…from their Landsat program, some 15-meter resolution imagery for Antarctica.
17:30And this is available as part of our world imagery map.
17:34In addition to that, probably most importantly for many of you…
17:37…we also include a rich set of high-resolution imagery for large parts of the world.
17:41This includes a nationwide mosaic for the United States, for the continental United States.
17:47So we have coast to coast coverage at 1 meter or better resolution that you can access.
17:52And that imagery is coming from a variety of sources, federal, state and local.
17:57One of the primary sources we use is the USDA Farm Services Agency NAIP imagery.
18:02That's an active program for collecting imagery for the United States.
18:06So we're continuously receiving updates of the NAIP imagery from USDA and integrating that into our World Imagery map.
18:14We are also working with data from other state and local sources…
18:16…state governments, local governments that are making it available to us through our Community Maps Program.
18:22And in addition to that, we've licensed rights to use commercial imagery…
18:26…that provides even more detailed imagery for many parts of the United States, primarily focused on our metro areas.
18:32So we have imagery for most of our metro areas at…
18:41…submeter resolution down to .3 meter, 1-foot resolution for many metropolitan areas that give you very detailed imagery.
18:46One of the things users ask me a lot about is can I find out what the currency information is…
18:50…or the resolution information is for imagery?
18:53And it's unfortunately a well-kept secret, but I try to solve that every time I talk to people.
18:57We actually have an imagery metadata service that's available. And this is a layer that exists within the World Imagery map.
19:03So in this web map I've created a little pop-up exposing that.
19:06So you might be familiar, if any of you have been to Redlands, this is the Esri campus in Redlands.
19:12This is our new headquarters building that was built about two years ago.
19:15And I can kind of verify when this imagery was taken by using the metadata service.
19:19So, in this case I can see the imagery that we're looking at was acquired in February 15 of 2010…
19:24…2010, 02, February 15 - it's .3 meter resolution and so forth.
19:29So, if you are one who cares about what the imagery is that you're looking at, wants to know the collection date of that imagery…
19:34…metadata information is built into the service, and you can access it easily.
19:39So I mentioned that we're enhancing the imagery service. So how are we doing that?
19:43Well, we're in the process of expanding the coverage of our high-resolution imagery as part of the World Imagery map.
19:50So, when we got here, when we met here about a year ago, this was the coverage that was available in our imagery map.
19:55So, what you're looking at here, the areas in light green are where we have
20:00…or had 15-meter resolution imagery.
20:02The areas in dark green are where we have 1 meter or better resolution imagery.
20:06So that was the state last summer. This summer it's evolving to include this additional coverage.
20:14So the areas that you see added in Europe and Asia, Australia, South America, Africa…
20:19…those are the GeoEye IKONOS imagery we acquired last year and we're in the process of publishing.
20:24About two-thirds of that has been published already.
20:27The remaining third of that will be published here in the next couple months in the remainder of this summer.
20:34But we're not done there, as Jack kind of announced on Monday if you were at the plenary.
20:38Esri is continuing to expand the coverage of our imagery…
20:42…and we've licensed additional imagery for over 100 million square kilometers of imagery.
20:47And by this time next year or thereabouts, this was what we expect to have in our World Imagery map.
20:53So we'll be greatly expanding the coverage of our international imagery as you can see.
20:58Go back to the before. So this is where we are now; this is kind of where it will be in a year.
21:07Christophe is whistling up front here. He had a little bit to do with this…
21:11…so you'll have to thank him later if you appreciate the added coverage.
21:14So in addition to this we're actually going to be improving the quality even in the areas where we've already got coverage.
21:19So I mentioned in the US today we have 1 meter or better imagery. We have better imagery in metro areas.
21:24With this update we're going to be expanding to 30-centimeter imagery nationwide for the continental United States.
21:31So we have 1 meter now, we're going to be adding two levels of detail for most of the continental United States…
21:35…30-centimeter resolution imagery.
21:37And that's going to be current imagery within the past few years, two or three years.
21:42So that's going to be a very substantial update.
21:44It's also going to be a very substantial increase in the volume of the imagery that we're hosting. But that's a good thing.
21:49In Europe we're also going to be introducing submeter resolution imagery.
21:53We'll be going to 60-centimeter resolution imagery for most of western Europe.
21:57So that's an extra level of detail throughout Europe as well.
22:01And then the rest of the world will have 1 meter resolution imagery for the areas that you see here.
22:05So that's something to be aware of; hopefully you'll be able to take advantage of that soon.
22:10And as we start to deploy those updates you can find out information on our ArcGIS Online blog to keep up-to-date on that.
22:17So let me show you about what's happened recently. So I mentioned that we've been adding imagery for the past few months.
22:23I just wanted to give you kind of a quick tour of some of the areas.
22:27Looked like Canada was frozen over there, but it's coming to focus.
22:30So, this is some imagery in the Ottawa area.
22:33One of the nice things about the imagery that we've added is it's not just in metro areas; it includes remote areas.
22:39So as I was putting this little presentation together…
22:41…I picked a few areas around the world that I was interested in visiting someday.
22:44This is in the Yucatan in Mexico. And it's not the most densely populated area…
22:49…but it's part of the area that we've covered in our imagery.
22:52This is the south of France. Christophe's probably been there a few times; he's never invited me. St. Tropez.
23:02Oops. [Inaudible.] Too expensive, certainly for me. I skipped over one.
23:07This is Germany. This is the Black Forest in Germany. And this showed up in our demo.
23:14This was one I was pleasantly surprised to see we actually already had. This is Dubai, and this is the tallest building in Dubai.
23:21I think they talked a little bit about the Burj Khalifa.
23:25In the imagery that we already had in our World Imagery map last year, we actually had imagery covered here.
23:28But it was several years old. So there was no evidence of not only this building…
23:34So when we got our updates for the Middle East I was pleasantly surprised that…
23:37…we had some very recent imagery that shows this area as it exists much more closely today.
23:43So that's just a small sample of some of the imagery that's available as part of our updates.
23:48I'd encourage you to check out, check out more examples in your leisure.
23:53So let's talk a little bit about some of the basemaps.
23:59So we're expanding, in addition to our imagery, we're expanding our collection of basemaps…
24:03…both with additional coverage and with new maps.
24:05I mentioned that one of the new maps we added was the National Geographic World Map.
24:10So I think many users have commented this is one of their favorite maps that they've seen be produced with ArcGIS.
24:17One user commented it was the best example of cartography they'd seen produced out of ArcGIS.
24:21I think it is a very nice example.
24:23We worked very closely with the National Geographic to design and publish a map with their cartographic standards.
24:29And that's available, and it was used very effectively in many of the demos at the plenary.
24:32So this could be a very useful map for many of your applications.
24:36We also introduced the Oceans basemap. This is a global map that goes down to about 1 to a half million scale worldwide.
24:42And then in some parts of the world, where we've gotten additional levels of detail…
24:46…through contributions to our community map, we go down to as large as, I think, 1 to 40,000 scale.
24:52So this is a great basemap, for the two-thirds of the world covered by water…
24:56…where you really want to show information about the oceans and things that are happening there that are important.
25:04So this is a great map for those types of purposes.
25:06The third map that we introduced as I mentioned was the Light Gray Canvas map.
25:10And this map is really not meant to be used like I'm showing here as a stand-alone map.
25:14It's meant to be overlaid with information such as this. So here we're looking at hurricane…
25:19…historical hurricane paths off the coast of the southern United States.
25:23And this is really how the map is designed to be used.
25:25And you can see in this case your eye is drawn towards the hurricanes, not to the basemap.
25:30The basemap's there just for reference information.
25:32So I'm starting to see a lot of really good examples where people are overlaying
25:38And their data is popping off the map because they're using this as their chosen basemap.
25:45So we're expanding the coverage for this basemap continuously. This map kind of shows where we are focused in 2012.
25:52So the areas in dark red, like here in the United States and Canada and Europe and elsewhere, we already have large-scale coverage.
26:01So large scale means 10,000 scale or better. In most parts of the world that's 5,000 scale or better.
26:09And in the areas that are here and kind of gold color is where we're in the process of adding detailed data.
26:15So China and India, Egypt for example, are countries where we're actively working on…
26:20…producing large-scale basemaps for street maps, topographic maps, our reference overlays.
26:25It'll be coming online here in the next few months.
26:28For all the other areas in the world, we have 1 to 100,000-scale data.
26:37One of the recent updates we made just last week - in fact last weekend I think it was…
26:42…we updated our coverage for Europe, and when we did that we expanded our coverage for Europe to include all of Russia.
26:49So we used to have coverage out towards about as far east as Moscow.
26:52Now we have coverage throughout eastern Russia.
26:55This is an example here in Novosibirsk of the content that's now available through our street map.
27:02So typically our basemaps include global coverage down to about 1 to 100,000 scale.
27:06This is about 1 to 100,000 scale.
27:09Where we have large-scale coverage, now we are going down to 1 to 5,000 scale.
27:13That's an extra level of detail beyond what we had last year; we were typically going down to 1 to 10,000 scale.
27:18But a lot of feedback from users was they wanted to work at larger scales.
27:21So we're doing that nationwide now for all of the areas where we have large-scale coverage.
27:25And we're going down to as large as 1 to 1,000 scale in metropolitan areas now…
27:30…which syncs up nicely with the imagery.
27:33So we added about two levels of detail…
27:38…I'm sorry, one level of detail nationwide and two more levels of detail in metro areas, which doesn't sound like a lot…
27:42…but it actually doubled the total volume of the cache, we maintain in our systems.
27:47For those of you who produce cache, you kind of know what the implications are of adding a scale level…
27:50…especially when you're dealing worldwide at 5,000 scale.
27:53But we think that's a good investment and a good foundation for you guys to work from.
27:58The topographic map has the same coverage as our street map. Where we're adding coverage in the street map…
28:02…we do the same in the topo map.
28:04Plus, we're adding contributions from thousands of users around the world.
28:09And I wanted to show you a few examples of that that are available online now.
28:13Places such as the Netherlands, where the Dutch cadastre has made data available…
28:17…has allowed us to produce some really beautifully detailed maps for the entire country of the Netherlands.
28:23This again is through the Community Maps Program.
28:25The first contribution we had from a national mapping agency was for Spain, from IGN España.
28:31More recently, the Ordnance Survey in the UK made their data available.
28:35And that's now been integrated into our community maps…
28:37…so we have some nicely detailed maps for all of the UK.
28:42We also feature content from a number of local sources such as New York City.
28:47New York City publishes a lot of their data online.
28:50And that's been published into the world topographic map.
28:54San Francisco, the city and county of San Francisco has a GIS data clearinghouse, where they provide some rich data.
28:59We've been able to publish that online.
29:01And we've done some kind of unique things in areas like Golden Gate Park where we've added some extra levels of detail.
29:08City of Toronto. Working through Esri Canada, we've added a lot of content in Canada.
29:12There's dozens of cities, communities in Canada that have been added. City of Toronto is a nice example of that.
29:17And then Washington, DC, the District of Columbia was one of our earliest adopters.
29:21They maintain a richly detailed database for the entire district.
29:25And they've published maps, really beautiful maps for the district that are available.
29:28We update the World Topographic map every month.
29:31Some of you who are participating are aware of this.
29:34But if you aren't, you can go to the ArcGIS Online blog each month…
29:37…and you can see what new additions have been made to the map.
29:39These are a few recent examples of where we've added content for Kuwait and Nigeria, Iceland.
29:45These have all been added here just in the last few weeks or months.
29:49Tacoma, Washington, is a nice example. In this area they've actually added some special detail for the local university.
29:56Des Moines, Niagara Falls did a nice job…
29:59…and I think they've actually made the map, the Niagara Falls in the US, pale in comparison a little bit.
30:03So we're going to have to up the ante on them a little bit, see if we can show off a little bit in the US.
30:12Melbourne, Australia, was one of the newest maps that we published.
30:14And they did some really beautiful things in the downtown area, showing off some of the unique characteristics of Melbourne.
30:19So I'd invite you to take a look at some of these maps.
30:21Maybe if you're interested in participating in the Community Maps Program you'll find inspiration in a few of these.
30:26The last one I was going to show you outside of the area here is from the University of Waterloo.
30:32They're a participant in Canada, and they built some really detailed data for their local university.
30:37We've actually had a few universities around the US and elsewhere in the world…
30:41…who've expressed interest in participating kind of as part of their curriculum.
30:44And they're supporting the local communities in building topographic map contributions for those areas.
30:49And so they've done some nice things here on the university campus…
30:52…to kind of show off a little bit about what's available through their community.
30:58And then lastly, of course, we had to do something for San Diego. Some of you have seen this map.
31:02So we’ve got a beautiful dataset from SANDAG and SanGIS that's been added…
31:07…and we've done some nice levels of detail here in the convention center area.
31:11So this might be useful as you're planning some recreational activities after hours.
31:17So with that - so if you would like to learn more about some of these maps and discover them, you can do so at ArcGIS.com.
31:23With that I will hand the floor over to Sarah. We'll talk about our tasks and other services.
31:35Alright, thanks, Dean.
31:37So I'm going to talk about our tasks, geocoding and network analysis services.
31:43And I also have a couple of slides on location analysis.
31:50So we'll start off with geocoding services. We've been hosting geocoding services for about three or four years now.
31:59And actually what we've been hosting is geocoding and geosearch capabilities. And I'll give more definition to that in another slide.
32:08As Dean mentioned, all of these services are integrated into the ArcGIS products, and geocoding is no exception.
32:17So as we go forward, you'll see more and more of these services available through the different clients.
32:23And if you're a developer, you can access these services through the APIs and SDKs.
32:31So geosearch and geocoding. If you walk away with only one thing about geocoding today…
32:38…I want you to understand the difference between these two things.
32:42Geosearch is the term we're using now for things like search or find or lookup.
32:48You're looking for a mountain range, you're looking for a point of interest, an address.
32:55The key with this - and once you type that in, then the map zooms to that location.
33:01And the key to this is that the result is not stored for later use.
33:06And when you use a geocoding service in this manner, this requires no fee. So you can go ahead and geosearch as much as you want.
33:17Geocoding is the term we're using where the primary purpose is to store results for use again later.
33:24You send in a batch of addresses in a spreadsheet and the x- and y-coordinates are appended to the address.
33:34And this might be stored in a database, they might be stored in a map…
33:39…but the key is that you're storing the results and then going to use them again.
33:43And this has always required a subscription. Right now we have a little loophole…
33:48…where you can actually do some batch geocoding without a subscription, but really you're supposed to be subscribing to this.
34:00So, we also - geocoding is in a period of transition right now. And we actually have two separate but parallel systems.
34:10And one system is the one we've had available for a couple of years now, and I'm calling that the legacy system now.
34:17And these are the services you're probably familiar with that we have on tasks.arcgisonline.com.
34:24And if you have a subscription for batch geocoding, then you're probably using premiumtasks.arcgisonline.com.
34:33So the new system, this is new as of last week, is a geocoding service we stood up as part of the new ArcGIS Online.
34:43It will have the geosearch and geocoding capabilities; right now the geosearch is available.
34:49And if you go to geocode.arcgis.com for the developers - or even if you have ArcMap, you can manually connect…
34:56…you'll be able to use the geosearch capabilities.
35:00The geocoding will be available soon, you'll be able to subscribe through ArcGIS Online…
35:07…and use credits to do your batch geocoding.
35:13So, the legacy services, if you're an ArcMap user and you do the drop-down list…
35:20…those are the legacy services that we have.
35:23So we cover North America and western Europe, and we also have a worldwide gazetteer.
35:30And as you can see, they're separate services.
35:33So if you're a developer and you wanted to have both a worldwide solution that…
35:39…included the gazetteer, then at the app level, you had to go ahead and try and combine it.
35:46So these services are still available now, but they will be phased out over the next couple of years.
35:51And our main focus now is these new services.
36:06So what I wanted to do is a…okay. So I just talked about how we're going to start phasing out those services…
36:18…and what I wanted to show you was we have a life cycle support status for all the services.
36:26And you get to this by going to the support page at esri.com or arcgis.com.
36:32And there's links on that page that go to the life cycles of all the products, and the ArcGIS Online services is one of those.
36:42And this is where you can go to find out what the current status of any service is.
36:47So we have services in general availability. These are the ones we are actively working on…
36:52…we update on a regular basis. We have services in extended support…
36:56…which means they're available but we're not necessarily updating them anymore.
37:01Then we have services in mature support.
37:03And when you see something go into this column, you know that we are getting close to retirement of that service.
37:09So right now you can see that there are none in there.
37:13And then finally we have our retired services.
37:16So when we get to the mature support, what we do is we add a date, an expected date for when the service will be retired.
37:22But I encourage you to look at this every now and then because the services do…
37:27We add more services, and some of the services do move over to the next level.
37:34And while I'm at it, I just wanted to point out the blog. Dean's mentioned it a couple of times.
37:40Every time we update something we include a blog post about it.
37:44It gives you information about what was updated and which services.
37:50And this is also where we'll start notifying you that there's been a change in the status of some service.
38:08So now we have our new geocoding service…
38:13…and as I said, this actually went up last week and it's really meant to be worldwide in scope.
38:20Right now we have around a hundred countries at one level or another, shown here in green.
38:27And we have a geocoding index, and based on what we think the quality of the geocoding is; so we have good, better, and best.
38:39And the countries in the good are we have some level of geocoding searches will probably go to the street level.
38:48Or more likely to a street name or admin. level.
38:53Then in the middle category, we have a little bit better.
38:57These services, they're pretty good quality, you'll get some point address matching. It'll also go to the admin. level.
39:07And then we have our best, and these are the ones we've spent a lot of time on.
39:11We've worked with our distributors; we feel very comfortable with the locator we've put together.
39:17It has reasonably good performance, and we have pretty good coverage datawise.
39:23So what we want to do over time is we want to have more green countries…
39:27…but we also want to graduate some of the good and better up towards best.
39:32So that's the approach we are taking on this. So this is what we have now and…
39:37…then you'll see through the fall that we start adding more countries and you'll see more showing up in the better and best categories.
39:46We also updated the gazetteer, the points of interest. We now have about 18 million points in there.
39:54And we included some NAVTEQ points of interest…
39:57…so we have things like restaurants, businesses, automotive places, things like that that we didn't have before.
40:05And this is also an area where we plan to expand…
40:08…and it's also an area where we were thinking about having some community contributions.
40:14So, you know, people who know the local areas, what we'd like to do is have a way…
40:19…to start allowing you to contribute to this service as well.
40:32So I just wanted to show a couple things about this in…
40:36…the ArcGIS Online and the ArcGIS.com - oops. Wow, it's just showing me. Okay.
40:44So this is the ArcGIS.com map and when you go to find a place or address…
40:48…this is now using this new geosearch capability of this service.
41:01So London's very much in the news. So we have pretty good coverage around the world.
41:07We have better coverage for things like restaurants inside of North America right now, but we want to expand that.
41:16And then you can also do addresses, so I'll do the world famous 380 New York Street.
41:32So if you want to know what's in our locator right now, this is a good place to go.
41:37You can try out a couple of addresses and see how it's working for you.
41:43And so I mentioned that we also have new points of interest such as restaurants in Redlands, California.
41:51So I put this together and so what comes back is the list of different restaurants.
41:57So this is something particularly right now as a developer you can take advantage of.
42:06And we also have documentation; right now it's more developer oriented. This'll give you…
42:12…if you go to geocode.arcgis.com, you'll see this information.
42:19It gives some samples, but everyone will probably be interested in what's at the bottom here, all the way down here.
42:26This is the list of the countries and their level.
42:31So in here we have advanced, standard, and basic but that's equivalent to the good, better, and best.
42:36So if you're interested in which countries, you can go and look at this list right here.
42:43And so we'll keep that up-to-date as we add more countries.
42:57Okay, I couldn't resist putting in one little architectural slide.
43:03But this is also a pretty good summary, I think.
43:06At the bottom we have our country locators and gazetteer.
43:10And what's nice about this is we'll really easily be able to plug in new countries and update existing ones…
43:16…and we can also update the gazetteer.
43:20And from your point of view what's really nice about this is there's a single end point for geosearch and geocode and reverse geocode.
43:28So what this means is that you don't have to say, oh, I'm going to geocode in France…
43:33…so I need to go to a French URL or a URL for France.
43:36It's just one worldwide URL and then we have a little broker in the middle there that'll figure out where that request is supposed to go.
43:50So for geosearch and geocode you have access to the same data; it's really a matter of how you're going to use it…
43:56…whether you're going to store it or whether you're just using it to find a place on a map.
44:03And then finally the service is accessible from all the ArcGIS clients.
44:09In Desktop right now you have to manually connect, but at service pack 1, it will be in that drop-down list as well.
44:17And then for web and mobile developers, if there's a ready-made app, it will be in there, or as a developer you can add the service in.
44:29So that was geocoding. Next I have a couple of slides on network analysis.
44:36So this is transportation-oriented problems, and currently we have a routing service.
44:42We've had this for three or four years just like the geocoding.
44:46Available in North America and Europe.
44:49And this routing, it does have some nice capabilities - multipoint routing, optimize routes, you can add barriers.
44:58And it also provides driving directions in multiple countries.
45:03And again, you can access this through all the different clients.
45:07So that's what we have right now.
45:10Later this year we're going to stand up a new set of network services…
45:16…and like the geocoding, we're going to have two parallel systems for a while.
45:19We'll have the legacy services; they'll be completely separate from these new services.
45:25And the new services will be part of ArcGIS Online. It'll have a new set of URLs.
45:32We're going to be using a 10.1 Server and what this means is, in addition to routing…
45:38…we're going to be able to add some additional services.
45:44So a lot of you have been asking for service area for a long time; this is the drive time.
45:49So this service, you know, you have a point and then you can get a distance or time from that point.
45:58And then you can use that output, the polygons that come back from that, and you can use that as input to other types of analysis.
46:06The routing, it's similar to what we have, but we've improved it. We've added things like traffic.
46:15We'll have historic and live traffic available to use with all of these services where we have that kind of data.
46:22So you'll be able to, based on the time of day, your route might change.
46:27We've also added soft restrictions, and that's something like avoid toll roads or focus on truck routes, those kinds of things.
46:38So that the route will emphasize those types of things.
46:42The closest facility is a type of request where you're in a certain place…
46:50…and you want to know where the nearest ATM or the nearest hospital is…
46:53…or from an emergency response point of view, maybe where the nearset cop car is to an accident that's happened.
47:02Then finally, we're going to have the vehicle routing problem.
47:05That's where you have a fleet of vehicles and you optimize the routes…
47:09…based on the number of vehicles you have and the number of deliveries you have that day.
47:24I thought I'd just show…not just me again. Okay. So I wanted to just show a couple of things with routing.
47:35So here we have London, and I want to come from somewhere over here and I want to end up over here.
47:46And so it draws a route.
47:47But we know this upcoming week there's the Olympics and so they're going to start blocking off a whole bunch of stuff.
47:55And so based on the barriers, you can go ahead and then the route will recalculate…
48:00…based on any barriers or things like that or stops you might put in.
48:06And also we'll give you directions, and as I mentioned you can get directions back in…
48:11…I don't know. Was it 15 countries? ...15 languages, something like that.
48:18So this is - you may have seen this demo before, but this is the drive time or the service area.
48:26And at 10.1 they did some dramatic improvement.
48:28We've had to wait for 10.1 to get released before we could host this as a service for your use.
48:40And then finally I just wanted to show adding in - this is actually historical traffic…
48:46…but this is right outside, this is San Diego High School up here.
48:52And then the convention center is down here.
48:54And then based on the time of day, this route is going to change hopefully. Maybe not. There it goes.
49:05So the idea is that, well, it was changing a lot more when I was trying this out earlier.
49:14But the idea is that you know the current traffic…
49:18…or even the historical traffic does make a difference on how you're going to route something throughout the day.
49:33So that's our network analysis. And I have a couple of slides on location analysis.
49:43And location analysis is - these are used in some of our products right now…
49:50…such as BAO, or Business Analyst Online, Community Analyst.
49:56And online, we also have a couple of demographic services that Deane mentioned earlier.
50:02And these services have been available for a while; they are very US centric.
50:07But we do have a lot of interesting variables that you can use - population density, median age, home values.
50:17So this type of data is available for you. We have some map services that you also have the ability to query those map services.
50:34So in 2012 we really want to upgrade this. First of all, we want to go global.
50:41As we've mentioned, our goal is to have global services.
50:46So these last location analysis services will be available for all the clients, just like our other services.
50:55Currently, we have a lot of this data and we have a lot of this content…
50:59…but it's been in a little bit of a stovepipe for, say, Business Analyst or for Community Analyst.
51:05And what we want to do is break that open and provide easier access for all of you.
51:13So one of the things, we're going to have more services besides just the demographics as well.
51:18So we'll have boundary services.
51:19This is things like country, state, census boundaries and whatever the equivalent for that is around the world.
51:30We also want to have…give you more access to business listings; you know, businesses and addresses and things like that.
51:37And then we want to update our demographic services and provide them in a way that's easy for you…
51:43…to get at the data and do analysis with that data.
51:48So this'll be coming later this year into next year.
51:57So I'm going to finish up with a slide here on the Data Appliance and geocoding appliance.
52:04Some of you don't have access to the online services, or for whatever reason you want to host the services in your organization.
52:13So we do have a solution for that for the maps that Deane showed.
52:18We have the Data Appliance, and that's been out for several years now.
52:23It has many of the same services that are available online, and we're going to have our next release of this in the fall.
52:32Later this year, early next year we're also going to have a geocoding appliance.
52:36So this new worldwide geocoding service that's available through ArcGIS Online…
52:41…we also plan to have available as part of an appliance.
52:49I'm going to wrap up here. We have some additional resources…Deane can take this.
52:57Sure, just some closing notes. So beyond what we've talked about today…
53:00…if you'd like to learn more on content, there're a few sessions here that I've recommended.
53:04There's a Community Maps session tomorrow morning that might be useful for you if you're interested in that.
53:09And then we've got a double header of sessions on ArcGIS Online…
53:11…an introductory session in the morning that I'll be doing with a couple colleagues...
53:15…and then ArcGIS Online for Organizations. Both of those sessions were very popular when we offered them yesterday.
53:21The organizations one I think was people couldn't get in the door.
53:24So if you go to the first session, you'll be guaranteed a seat for the second one, so I encourage you to go to that.
53:30And then there's a couple sessions on creating great web maps that I think would be great to attend in the afternoon.
53:35And then the development team and Sarah and I are spending a lot of our time downstairs at the Online Island…
53:41…the Content Island, so if you have any questions that you don't get answered today, that would be a great place to go.
53:46And with that, we'll open it up for questions.
53:48We'll put this up. We'd love for you guys to provide us feedback, what we told you that was good, what you'd like to've heard more of.
53:56That would be great. You can do that online. And there's the session ID there that you could use.
54:01With that, we're done. We've got a good 15 minutes or more for questions. You can applaud first if you'd like.
ArcGIS Online Content
Esri staff provide details on the variety of ArcGIS Online content and capabilities that are available and demonstrate how to use them.
- Recorded: Jul 25th, 2012
- Runtime: 54:10
- Views: 475
- Published: Aug 31st, 2012
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