00:01So, with that, we're going to go ahead and get started with our presentation here today.

00:05And this is...what we're going to be talking about is ArcGIS Online for Organizations.

00:09So kind of, instead of just the introduction to ArcGIS Online and what's there for you, we're going to assume some of that...

00:19...and we're going to be talking more about what's in it for organizations, so kind of, what's the value for you and your organization...

00:26...and how does that...what does that mean for you?

00:29But also, we're going to be talking more specifically about implementation patterns.

00:33Because in the plenary sessions and I'm sure a lot of other things that you've seen...

00:38...you see this mixture of people using all online, all offline, things with server, desktop, whatever.

00:46So I think Witt and I are going to do our best to try to explain...

00:50...some of those common patterns that we see in using [ArcGIS] Online...

00:53...to give you some clues as to how you might actually do that as well.

00:57So with that, I wanted to start by...of course, you've seen this slide a million times...

01:05...but the reason I wanted to put it up here again was to really set the context for what we're going to talk about.

01:10Because I want you to really understand that ArcGIS Online is really complementary to everything else that you've got.

01:19And I don't mean just, it's complementary to your desktop and server software.

01:22I mean this is complementary to the work that you've done...

01:26...so, the services that you've created, the map packages that you've created...

01:30...this is really about complementing the technology, but it's also about complementing your work...

01:35...and being able to give you one more way to bring your work forward, across your organizations.

01:41So you can do it now, but I think with [ArcGIS] Online, you're going to find that there's a lot of cool stuff...

01:44...that's going to enable you to do that easier, but also some things that might have been more difficult before...

01:51...to really enable those, and really to get people - get GIS information into the hands of a lot more people within your organization, so...

02:00Trying to close the doors on some folks back there.

02:03So think of it as ways to work with server and desktop, those mobile devices as well as content that you've got.

02:09And there's interesting ways to put that together, and we'll be talking about those today.

02:14So - Jack said it, and you're going to hear a lot of other people, is, think of ArcGIS Online as a mapping platform.

02:22It's really a mapping platform for the entire organization. So you've got other platform software, other enterprise software.

02:28Maybe it's accounting or HR software. The stuff that you've got now, combined with ArcGIS Online...

02:33...becomes a mapping platform for your organization, you know, APIs that build custom applications...

02:40...ready-to-go software to build web maps, mobile applications that you can incorporate with the work that you've got.

02:47So it's really a platform now for creating all of that - sharing within your organization.

02:54And the real meaning to that is that it's going to provide new opportunity and insight.

02:59So what happens when you get this information to people is that they're able to find new ways and new creative ways...

03:05...and things that they see in the data to combine with the projects that they do that's going to really enable them...

03:11...and it's quick and it's easy. Right? There's a lot of stuff in there that anybody can use...

03:15...particularly things like the ready-to-go web app templates, where you can just pour your web map into that...

03:22...and somebody at any level in the organization, with any kind of skills, can talk about that and interact with that data...

03:27...and get some value out of it for you.

03:31So if you think about the entire system, the ArcGIS Online piece of this system...

03:35...and we talked about the whole ArcGIS system...

03:37...but I wanted to kind of tie together for you what all, just kind of visually get a feel for ArcGIS Online.

03:45So really, starting out, ArcGIS Online is about users and groups, right?

03:49So we add the users to our organization, named users that we want to have access to our data. Sorry?

03:56[Inaudible audience comment]

03:57Sure. I'll just kind of bend over a little bit here. I don't know if I'm going to get - is that better?

04:02[Inaudible audience comment]

04:04Okay, great. So in ArcGIS Online, we've got users, and those users interact and collaborate on work through groups.

04:12We've got maps, and that can mean map services, but it can also mean things like web maps, and putting those together, or...

04:17...I have it marked down here as spreadsheets, but that's other data that we can start to bring into ArcGIS Online...

04:23...and take advantage of those - some locational content that's available with that.

04:28And of course, it works with your servers. If you've got ArcGIS Server and Desktop, you can, of course, bring those in...

04:35...and take advantage of those things that you've got there on ArcGIS Online.

04:39So simply register those services - we'll show that when we go through our demonstrations...

04:44...how easy it is to really register all those pieces.

04:47And then what happens when you register those? Those become discoverable by everybody else in the organization...

04:53...and usable, and so a lot more people are able to use them and find value out of those.

04:59Now, I can see it from sitting here - I see lots of mobile devices, I see kind of that glow that you see, right...

05:08...so it's no longer just cool that we can get e-mail on our - or maybe it's not cool...

05:13...that we can get an e-mail on our smartphones and things. But we're always connected.

05:18And this whole mobile environment, and being able to work with mobile devices anywhere...

05:25...lots of folks within our organizations work everywhere; they don't all work in the office.

05:30Most of us don't work in just the office, either. So that whole paradigm of being able to get at that data...

05:38...is the same, or it should be the same, for your maps as well and your organization's maps.

05:43So that content that you've got should be something that everybody can use.

05:47So think of all kinds of different field-workers - people who are working at home, people who are traveling...

05:54...now they have access to that through just about any device out there that's connected to ArcGIS Online.

06:00And you can keep that private; so you can keep that information private within your organization...

06:05...and also extend that out to mobile devices.

06:09One of the cool new things is clients' to ArcGIS using just Excel and PowerPoint.

06:17So now people don't even have to go into the ArcGIS system or even know that they are...

06:23...go in there and be able to add locational content to maps that you've created...

06:27...to take advantage of basemaps that you might have put together - to take their locational content...

06:32...and pour it on top of information that you've got available to the organization, and be able to do that.

06:38And then, of course, the other side of that is the PowerPoint side.

06:42So - I don't think they actually showed it in the Plenary Session...

06:47...but being able to create a slide with a dynamic map that is connected the whole way back through my organization...

06:54...to the base services and maps is just really cool; it is just so much more powerful than having a static image in there.

07:02You know, how many presentations, if you put a map in there and it's a static image...

07:06...what's the first thing that somebody wants you to do? Scroll to a different part, zoom in to a different part.

07:11This enables you to do some of those really interactive presentations with PowerPoint.

07:16I think you'll probably see a lot of the presenters using it this week.

07:21So the other part of ArcGIS Online, that if you started using some of the beta subscriptions earlier this year...

07:27...or you actually have a subscription now for your organization, are the hosted web services...

07:33...so that you can really increase your infrastructure instantly by hosting services online.

07:40So being able to take a feature service that you want from [ArcGIS for] Desktop, or creating a feature service from a spreadsheet...

07:46...being able to host that online without much work at all - without going out and buying a server or standing it up.

07:52So there's a lot of good reasons for using services right online.

07:59And of course, another big piece is embedding. So this is another way to share maps and applications...

08:05...is to just embed those right into websites, so that - alright, intranet site, even...

08:11...so being able to share that information is just something somebody can interact with right from a web page, and it's easy to do.

08:20And then, of course, finally, to kind of wrap up this slide is the API. So there's APIs for this.

08:27So what's the value of that? Well, let's say you want to integrate ArcGIS into other enterprise applications.

08:35A lot of enterprise applications - you know, for managing inventories, managing facilities, you know - it just goes on and on.

08:43There's a locational component to that. How cool to be able to use these APIs and SDKs...

08:48...to bring in that information and add that to an existing enterprise application through the use of the APIs.

08:55And of course, it's all connected. So it's one system for you, for your organization...

09:00...and now you can extend it out using the APIs to do some very customized stuff.

09:07So at the core of this is the web map, right? Jack talked about the value of the web map, and it's simple.

09:15It's a really simple object within the whole thing - it creates the link...

09:20...it is the links to all the services, it is the way that the map is put together.

09:25You know, there are visualizations within the map, and it becomes the thing that enables us to push it across the entire system.

09:32So if you just think about that document that is the web map, that's what allows us to take that same piece...

09:39...and put it out on a tablet or on a smartphone or embed it into a website with no additional work.

09:45So it's really that one map, and you take advantage of the many different ways to suit the needs that you have for that map.

09:55So I said one of the things we want to cover is the value to the organization, and this is - there's a lot of words on this slide...

10:05...but the reason I did that is because I wanted to be really clear about what's there for you...

10:10...because some of these are going to really resonate with you.

10:14And these are based on my experiences in talking to people throughout the beta program, and throughout the early...

10:21...you know, people who've purchased subscriptions. What are you getting out of it?

10:24When I talk to people, they say, Well, first of all, number one, is being able to unlock that content...

10:30...and being able to provide it securely across my organization and share it with lots of people.

10:37The second thing that people usually say is...

10:39...Wow, I really just - I have [ArcGIS] Online and I have the subscription, and I can really take advantage of everything I've already got.

10:46So I can register the services that I've got on my servers and expose those out...

10:52...so think about how easy that is now versus trying to create a custom application around that to expose those out to people...

10:58...so those investments that you've got both in terms of software and in terms of the content that you've built...

11:04...are completely usable with Online.

11:08The other thing that people will automatically say is, This has been a great way to help me get organized.

11:14This has really allowed us to think through what we want to expose to the rest of the organization.

11:20What are the maps that everybody needs, right? So what departments need what maps, and how can I put it out there...

11:26...and how can I keep them from knocking on my door every time they want it?

11:30I can create a self-service, on-demand place where people can get access to all the organization's content, and...

11:38...it's documented as to what that is. So there's good information in there that either comes right from the services...

11:44...from [ArcGIS for] Server or it's information that you've added about a piece of content...

11:49...so that when someone goes and discovers a piece of content or a web map, they can instantly see...

11:54...Oh, that's from Paul or Witt, okay, they're authoritative about some source; yes, I would be able to use that information.

12:02People can leave ratings and comments on the information as well.

12:08On that diagram that I put up with ArcGIS Online, I talked about being able to host services.

12:13That is a really quick and fast way to expand your infrastructure. So you may have existing servers...

12:19...yet, you want to keep using those. But one way that you can expand this...

12:24...and perhaps provide that capability for people who don't have access to those, is to use those hosted services.

12:30So it's kind of a tool that you've got out there that you can take advantage of.

12:34It works with enterprise software, and that goes with talking with the APIs; we see a lot of interesting things.

12:39People are starting to build and use these APIs and SDKs to build into other systems...

12:47...because truly, ArcGIS as a system is really enterprise level, as well as is this mapping platform, ArcGIS Online.

12:56So if we combine that with other enterprise-level systems...

12:58...we can build some really cool and really valuable things that we couldn't do before.

13:03And then, of course, I don't want to not talk about all the cool content and great content that's there for you to use.

13:11You've seen lots of examples of basemaps, but it really goes way beyond that. There's a lot of demographics there.

13:18There's also a lot of things that you guys are sharing there...

13:20...very good, authoritative content that's available in ArcGIS Online for you to leverage within your organization.

13:27Those are really the top pieces - those are the real values to you as an organization to be thinking about.

13:33Some of those are going to be really valuable to you, others maybe not so much...

13:36...maybe you have all your own content, and that's not so much.

13:40But these other things, when you think about how you can really leverage off of ArcGIS and use Online as a component to that...

13:47...to complement all these.

13:51So the rest of the presentation, we're going to really focus on, how do we do all this, right?

13:56So, what's the next step; let's dive in.

13:58Let's start doing some of it, and let's start showing it. Let's start building a site and putting it together.

14:04At the simplest level, it's about configuring the site, right? So that'd be the first demo that we do...

14:11...is how do we configure it, how do we set it up. What are the simple things that we can do with it?

14:16And then we're going to talk about an organizational assessment. And this is going to be different for everybody, but it's something...

14:22...we'll give you a couple of hints as to what to start to look at for places that you can take advantage of on the Online piece...

14:29...to start expanding it throughout the organization; and then, of course, creating useful map products.

14:34So what are the products that we can use across our organization to meet all those things?

14:40So with that, we're going to do our first demo. This is Witt Mathot.

14:44Witt is instrumental in a lot of the implementations that we've done so far in working with customers...

14:49...so he's definitely an expert on getting this done. And so, with that, we'll do our first demo. Witt?

14:55Thank you, Paul. So as Paul said, what we wanted to - kind of wanted to start with the demo is just start from the ground up.

15:02So imagine in my alternate life, I'm a GIS manager at the US Department of Transportation.

15:09And my responsibilities there - or I should say, my new responsibility is to manage and curate our online GIS.

15:16So we've just gotten a new subscription to ArcGIS Online, so let's jump in and get started.

15:24So I'm going to log in. First thing maybe to point out here is that I'm logging in to my organization's URL.

15:39In this case it's dot2a. If this was really the US DOT, it would probably be dot.maps.arcgis.com...

15:47...or maybe maps.dot.gov, which would redirect over to this site.

15:54So I've now logged in. I am the administrator; I'm the only user of the system. So this is a brand-new site to get started.

16:01This is sort of my organization dashboard, if you will.

16:08I can see I have no users; I get a quick overview of my subscription status.

16:14So if I come in and take a look, there's really no data available.

16:19So I'm not using any of the Online storage capabilities; the computation, like geocoding...

16:25...there's been no bandwidth - we're really just fresh into this site. Nobody's been using it yet.

16:33So what's the first thing I'm going to do? Well, before I start - sorry - is lose my mike.

16:41Before we start inviting users and really getting going, I need to really set up the site.

16:46It's sort of an empty shell at the moment; it has the organization title, but there's no sort of skinning...

16:56...no logos, no branding for my organization.

16:59There's no content, there's nothing featured; it's using the default basemaps, the default settings.

17:05So let's get in and configure some of that. So I'm going to come in and edit my organization's settings.

17:14So we'll just walk through some of the things I can do here. So first, I'm going to set up the organization logo.

17:23The organization logo will appear in a few different places on the website as well as on mobile devices; if I connect with...

17:30...my iPhone or Android device, for example, to the DOT maps site, I'll actually get the DOT thumbnail on my device, so...

17:42...we want to make sure and configure that. We already have the organization name set up.

17:48I'm going to put in a description here that was provided to me by my manager.

17:54I can set up the language; in this case, it's going to be English...

17:58...but if this wasn't the US DOT - it was some other country, for example - I could pick the default language...

18:04...so anybody that logs in to my organization will see it in one of these other languages; I think there's 15 or 16 now.

18:11This last option here is important.

18:16So currently the way it's set up is that members of the organization can search outside the organization.

18:24So if there's public content that's available just on ArcGIS.com, shared by other organizations publicly...

18:30...or by Esri, my users can search and find that. Additionally, they can share information outside of the organization...

18:40...so they can choose to share with public. In a lot of cases, for an organization, you might - you probably want to disable these.

18:49You may not want users actually to be able to search and share outside the organization...

18:54...you may want to keep it all within the organization.

18:57Since this is a public site, I'm going to trust the users of the system to be able to share out with public.

19:03So I'm going to leave those settings as is.

19:06I'm going to set up the home page a little bit. It has a default background image; there's a collection I can choose from.

19:13I'm just going to upload a banner that was provided by our Graphics Department.

19:18Alternatively, I could actually use HTML and customize in more detail the look and feel of the home page.

19:28I currently don't have any content in here. So I'm going to leave the featured content on the home page as No featured content...

19:34...but we'll get back to that in a minute. And I'll choose to show the organization's description on the home page.

19:41As for what shows up in the gallery, for now, I'm going to leave that as just showing the most recent things...

19:46...I'm sorry, the most popular things in the gallery.

19:52For the map, I can configure what basemaps are shown...

19:55...I can configure the default basemap that's used if somebody creates a new map...

20:00...and I can also configure the collection of web applications that are used as templates.

20:05So we'll actually show this a little bit later in the Create Map Products demo.

20:10If you didn't quite get this one, they showed it at the plenary. But I can set this up for my organization here.

20:16For now, I'm going to leave it as the default.

20:19And I can also control what groups I want to feature. So there's a number of places where groups within the organization are featured.

20:26Sort of out of the box, we provide some of the Esri featured groups here. I'm going to remove most of these...

20:31...I'll just leave national maps for the USA, 'cause that's still somewhat relevant.

20:38And lastly, security. There's a few important settings here. In this case, I'm...

20:43This isn't really a secure site, so I'm going to leave these open...

20:48...but I do have the option of forcing all interaction with this site to go over SSL.

20:57Paul will talk a little bit more about securing ArcGIS Online, but if I really want to use this only within my organization...

21:05...and keep it very secure and ensure that any content that's put out there...

21:10...and brought back - everything going over the wire is encrypted, all I have to do is check this button.

21:15And that will force all of the clients to use SSL when communicating with the server...

21:19...so everything is going over an encrypted channel.

21:23And actually, in this case, I'm going to open it up. I'm going to allow anonymous access to the organization.

21:28This means that you don't have to be a member to actually see some of the things that are in the organization site.

21:35This can be the place where, for example, the citizens, the public, can come and learn about DOT information via maps.

21:44So I'm just going to save my settings.

21:51You notice just right here, a few of the things changed; I now get the description and the thumbnail.

21:56If I go to the home page, I get my banner, a description...

21:58...so things are starting to look a little bit more like the US DOT and not like an empty site.

22:05I'm going to do two more things before we turn it back over.

22:07The first is to set up a couple important groups within the system that are going to be used to drive a couple aspects of the site.

22:14And then I'm going to start inviting users.

22:18So the first group that I'm going to create is a group to manage the featured content within the website.

22:25There's a couple places where you can control sort of featured items - featured maps and applications.

22:31One is on the home page. So, in this case, I'm going to actually look to have a gallery of maps that show up on the home page...

22:38...sort of the - those might be particularly relevant or topical to something in the news, for example, transportation related.

22:47Or it could be sort of the authoritative street map. I'm going to create a group to manage that information.

22:53So let's create a group; I'll call it US DOT Featured Maps, just copy that in there. We'll give it a thumbnail...

23:19...and featured maps. I'm going to uncheck the option that will allow users to apply to join.

23:29So in this case, it's just sort of a group that us administrators are going to manage.

23:34So I'm not going to allow general users to apply for this group.

23:39So I'm going to save it. And so now I have the group, but I have no content in the group.

23:45So let's - we're not going to go through a whole process of registering a lot of content, but I wanted to sort of show this process for you.

23:52So we have another service out here. This is an existing ArcGIS Server service, which is ports of the world.

24:02So I want to go ahead and register this service. I'm here in My Content; I'm just going to copy the URL to my service in...

24:12...call it Ports of the World.

24:22Okay, now it's been added. So now this is just the service; once I share it, other people can find it...

24:27...and they can mash it up with other content and build their own maps.

24:31But I'm not going to actually create a map of ports of the world.

24:47So here are the ports. I'm just going to set up a pop-up here for...

25:04So this will give the user back some information once they actually click on the ports.

25:09And we'll add a pie chart - tons - so they pop up.

25:23So now when users click on these, they can get some information back about the port.

25:29Okay, so I've authored this map. I want to share this out and actually feature it; this is an interesting map...

25:33...that people visiting the site might want to see. So I'll save this as Ports of the World, save it...

25:49...and now I'll share it with the general public and with my featured maps group.

25:58So this is good. You know, when I go to my group of featured maps, I'll see my Port of the World service in here.

26:04But the last thing I need to do is actually set up my site to use this group for displaying featured maps.

26:14So I'm going to go back to the organization settings, and on the home page, I'm going to say...

26:20...let's use the US DOT Featured Maps as the group to display on the home page.

26:29And now if I go back to the home page, I get a gallery with my Ports of the World service.

26:34So now that this is sort of set up, as I build content into the site, I can feature some of these maps.

26:40All I need to do at this point is share the map with the group, and it will automatically appear on the home page.

26:47And as time goes on, one of my responsibilities as a curator of this site, working for the US DOT, will be...

26:54...you know, to keep this group relevant; to keep this up-to-date with the featured maps and apps that people using the site...

27:02...are going to be interested in.

27:05So the last thing I'll do here, quickly, is to set up the basemap group.

27:25So the US DOT basemaps group is going to be used to control what basemaps are shown to the user.

27:31So by default, there's a collection of basemaps here, 12 of them. And these are all pretty nice, but not all of them are relevant to my users.

27:41So I'm going to filter down the list to just show a few of them.

27:52I'm going to search outside the organization, just take the imagery basemap, and then we'll take the streets basemap.

28:15So I've shared imagery and street basemaps with my group, and now I'm going to tell the site to use the US DOT basemaps group...

28:26...and I'll say that the street map is the default.

28:31So now when users come into the site, and they want to create a map or work with an existing map...

28:36...they'll have the collection of basemaps that I've deemed appropriate for my users...

28:41...and if they create a new map, they'll get Streets as the default.

28:46And then, of course, as my organization - if it decides to host its own basemap...

28:52...I can of course register that and make that available here.

28:56Last thing I'll do, and then turn it back to Paul, is invite users.

28:59So I've started to bring some content in, I've started to set up the site; it's looking pretty good.

29:04I want to start bringing in a few of my power users to help build content into the site and really get this going.

29:10So I'm going to invite users to the organization. I can either precreate logins for them...

29:16...or I'll just have them create a login when they sign up.

29:19So I'm going to select that option. I happen to have a spreadsheet of users that I've collected, so I have my power users.

29:32I'm going to upload that spreadsheet; these are the people that I want to bring into the organization to begin with.

29:38I'll go ahead and send those invitations. These users will now get invitation via e-mail with a link...

29:45...takes them back to the site; they create an account, and they'll now be in the system.

29:52So, thanks. Back to you.

29:57So in just a couple of minutes there, you saw a lot of things, but I think one of the things you can definitely take away from that...

30:04...it was pretty easy to get started. There was - we'd actually walk through a lot of that in just a couple of minutes...

30:11...from just some simple configurations, but he also was able to register a piece of content and bring people into there...

30:18...all within a matter of a couple minutes.

30:21So that's kind of one piece of it. But the other thing we wanted to talk a little bit about is kind of where you would go from here.

30:28What's really - what would be the next step, as you think about this.

30:31So you've got it set up, or you're - even maybe you want to make this assessment before you set it up...

30:35You want to start thinking about your organization and where maps and data and applications would really be useful for everybody.

30:43So if you start to think beyond a core GIS group, where are the places that maps, locational content are used across my organization?

30:53You can start creating those lists, right? So if you start with maps, even if you go to organizational websites...

31:00...there might be static maps that are out there.

31:04So start creating an inventory or a list of maps that you would want to create using ArcGIS Online...

31:10...and pushing your content out there automatically, just with the embedding feature.

31:15So start thinking about those. Also, working with different - within different groups within your organizations...

31:24...so what different groups are out there - what departments, what projects are going on - and then making a list of those...

31:29...and then starting to think about, okay, who's knocking on our door for maps all the time?

31:34How can I create those on-demand maps, so that people can self serve in those departments?

31:40So I'm still, as the GIS professional, really at the core of this, but I'm now providing it out to people...

31:46...and doing it in an organized way through this organizational assessment.

31:51The other thing to think about here is not only what's being used, or what might be being used...

31:57...but what else might you want to start to build for these folks?

32:01And now that you have this really cool, easy-to-use tool to create things for people, what am I missing?

32:07What other content might be really valuable to people?

32:11Can I make sales territories available? Can I make zoning available? All kinds of things that we can put out there...

32:18...that make people's jobs easier, and that they're able to leverage this. Might not exist, it might exist.

32:23So we want to keep a list of those. So new data, new services, new maps.

32:29So start thinking about, organizationally, what are the most common things people are using, and also...

32:33...how's my organization using maps? Do we have executive presentations that show lists of facilities...

32:40...or would it be really cool if we could show facilities on a map at some level so people could interact with those.

32:47And this gets into the, kind of the third box here, the apps for users.

32:52So as people need to interact with applications, you don't necessarily want to send them into the map viewer...

32:58...and expect them to mash things up themselves.

33:01One of the things that ArcGIS Online has and is available to you as an organization, are some really cool templates.

33:07And those number of templates and the capabilities of those templates...

33:10...have increased dramatically in the last couple of releases - configurable templates.

33:15The idea there is that you can take a map, a web map, put it in there, and now you can just share out that hosted application...

33:22...and people can interact with it. So people can interact with those applications...

33:27...at most any level in the organization and be able to get some value out of those maps without having to be down into the...

33:35...you know, creating web maps themselves. So think about that organizational assessment.

33:39It's going to be different for everybody, but those are just some common places to start looking and start building...

33:45...all the pieces that you're going to need with [ArcGIS] Online.

33:49So we talked about content a couple of times, and I can't - in working with customers and talking with folks, with you guys...

34:00...there's a couple of different ways we can start to think about content...

34:03...and three levels of content that you're going to want to bring to the Online experience.

34:09And the first is what Witt was showing there, was the basemaps. So not every basemap that's available out there...

34:14...is going to be something that's important to people in our organization. What are the ones that are?

34:19Is it imagery, is it street maps, is it some that we've created ourselves that we want to expose?

34:23You know, kind of, what is it? What's that common set of things that we want people using when they go...

34:30...if we put them in an on-demand and self-serve environment, what do we want them to start with, what basemaps?

34:35So let's think about those. And then layering onto that - this goes back to the organizational assessment...

34:42What's kind of the foundation content? What's my organization all about?

34:46What are the most common things that we always want to map, that people are always asking to put on a map...

34:52...and make those things available. So what are core to the organization in terms of layers and applications...

34:58...that are required by that whole community of users that you're going to be putting this up for?

35:04And then finally, start to get an idea of what can be contributed by other folks in the organization.

35:09So this is the third level of content that we want to bring online.

35:13So it might be spreadsheets, it might be somebody uses a KML file all the time - all kinds of - maybe a WMS service.

35:21All those things we want to make sure that we're keeping...

35:23...and we get those and start to catalog those and register those into the system so people have access to those.

35:29So think about those three levels of things; kind of the basics, what everybody's going to want...

35:34...what the organization needs specifically, and then what are groups of people going to need...

35:39...and what are the things that they can contribute that we can put up on there?

35:46So once we've got - you know, we've gone through the configuration, and we've spent a good bit of time on assessing the organization.

35:55The next step is to really start to put together what we call useful information products.

36:01So what are the things that we can use all these registered items for, that are going to be highly valuable for everybody in the organization?

36:10So what are the applications that need to be there?

36:14So if I've got a field sales force, what do they need to see on their smartphones or their tablets?

36:19If we've got people collecting data, what do they need to see?

36:23So this is the idea around creating those products. So if we've set it up and we've put the right content in there...

36:30...now the next step is to really make it useful for people in building those.

36:34And to show you how you're going to do that...

36:37...we're going to do another demonstration here about how we would actually create some of those products.

36:43Thanks, Paul. So to pick up from our last demo, if you can imagine we've fast-forwarded a few days or a week...

36:52...we've done some assessment, and our initial team has started to build out the site with some more contents and more groups.

37:00I've logged back into the website. You can see it has more featured maps, it has more content.

37:07Just quickly, if I come back to my organization, I can see I have some more users in here.

37:14If I go and view the status, starting to actually use some of the online hosted capabilities, and I can report on that here...

37:26...and get sort of a picture of how many credits am I using, how many members do I have, et cetera.

37:34But in our assessment, we identified a few places that we wanted to start creating useful map products.

37:42In this case, we're starting with the FAA. The FAA has a number of different programs.

37:50One in particular is this airport improvement program.

37:54We're - there's funding that goes out to airports, and there's improvements that are made...

38:03...and there's a lot of this data and useful information out on the FAA website, but there's no spatial component...

38:12...there's no - it's hard to really get an answer to the question, Where is the money being spent? Where are the airports?

38:19We've identified that the users of this site could actually get a lot of value out of seeing that stuff spatially...

38:27...as opposed to just tables and Excel files, et cetera.

38:32So back in our online GIS here, we've authored a map called AIP Funding Regions.

38:40This is based off of the data that already exists; it was created very quickly.

38:48In the interests of time, we've already precreated it...

38:50...but this gives you a map of where is the money being spent, by FAA region...

38:58...and then also gives you a picture of where the airports are.

39:02The size of the airplane sort of gives you a picture of how big the airport is.

39:08So you can start to sort of visually see what are the regions that have a lot of large airports...

39:15...and where is the money actually going to improve those airports?

39:18It's a little hard to see the different shading on this projector, but I think you can kind of get the visual.

39:25So this starts to tell a story to some users that would be valuable from - as opposed to just looking at data in a table.

39:31So what I need to do is, I need to get this out to users. We could direct users back to this website...

39:37...but chances are, people are actually just browsing this website to get information on the airport improvement program.

39:45So what I'm going to do is, I'm going to actually embed this map into that website.

39:52So I'm going to come in and share, and I'm going to choose the Embed in website option.

39:58I have a few options here - I'm going to choose a specific size that's going to match well with the other pieces of the website...

40:06...and I'll keep this simple; I'll add a zoom control and a scale bar.

40:11Now it gives me a little piece of HTML that would need to be added to my website...

40:14...so I can just take this and hand this over to my web developer, and he can just easily put it into the website.

40:22In this case, I actually moonlight as the web developer at DOT, so I'm going to show you how to do that.

40:30I have the web page here, and I basically copy and pasted this JavaScript code into the HTML for the website...

40:37...and now if we go back to the website and refresh it...

41:04...I'll get an interactive map - essentially, this same map that I was looking at over here.

41:12And not only that, it has all of the information behind it; so if I click on one of these, I can get the airport...

41:17...and then I can get information about the funding in that region behind it.

41:23So I authored that once, over in the website, and then I just copy and paste this JavaScript into the FAA website...

41:32...and I have this live map.

41:38And of course, while he was doing that, when he saved that, I pulled it up on the iPad...

41:42...so just as quick as he did that, I now have the - be able to interact with on a mobile device as well. So it's here.

41:53So this is useful for the users that are browsing the FAA website.

41:58But maybe I actually want a slightly richer experience for, maybe, people that want to drill in a little bit deeper...

42:07...or maybe for the FAA users themselves. So I can share this in a different way; I can share it as a web application.

42:18So I'm going to embed this map in an application.

42:23ArcGIS Online comes with a collection of web application templates that are basically ready and set up...

42:30...for you to take your map and just pour it into this app.

42:36These apps are already hosted, so all I have to do is select which app I want; in this case, I'll use the basic viewer...

42:44...and I'll say I'm going to publish this.

42:47We'll call this the AIP Funding Viewer, save and publish that back.

42:58I didn't need another web server; I didn't need to download the code, although I could have if I wanted to customize the app.

43:04I just needed to publish it; and now it's available to me here.

43:09This is what we call a configurable app, which means that there are some things about it that I can change.

43:16So let's go ahead and configure the app.

43:20So the default scheme for this app is gray; I'm going to make it blue to align a little bit more with our website styling.

43:29I have a lot of different options here. I don't really need a time slider for the users. I do want print.

43:36We'll give them the basemap control, bookmarks. They don't really need measure, and we'll let them search.

43:44And for printing, A3 landscape sounds good as a default. So I'm going to save that...

43:52...and now I can share this with my organization.

43:59And when users go to access it, now they have a whole different experience for using this map that I've created.

44:06It's the same interactive map - can click on things, I can get the pop-ups...

44:10...everything that I've authored into the map is available through this experience, but I can do more with it now.

44:18As a user, I can come in and I can change the basemaps, I can control which layers...

44:25...maybe I actually don't really want to see the airports on top...

44:28...and I can print. This printing is using the new 10.1 ArcGIS Server print service...

44:36...that Jack talked a little bit about in the plenary, and you can learn more about here at the conference.

44:42So I created this print, and now I have a PDF that I can save, I can share, I can download.

44:50So again, this is a little bit more advanced; somebody that's just coming to the FAA website...

44:59...might be happy to just see a little picture that gives them a visual representation of where the money's being spent.

45:05But somebody that wants to learn more can come in and they can do this.

45:08They can print it out, they can take it to their friends, they can share it.

45:13It's the same map. So we've shared a couple different map products using that same map to meet different audiences.

45:21One other area I wanted to show is a map product. There's another area within FAA, which is air traffic site.

45:32So the air traffic section within the FAA site has lots of information about air traffic...

45:37...you know, what's going on at the different airports, airport status, delays, et cetera.

45:43But again, a lot of the information here is spatial in nature, but there's no maps for the user to interact with.

45:51So we'd like to change that. So we've started to put together a collection of air traffic maps...

45:58...that we've organized around a group in ArcGIS Online.

46:03So I'm going to go into air traffic maps, and we have a collection of maps here that would be relevant in the context of air traffic.

46:12But again, I kind of want to get this information out.

46:14I want this to be there where people are going to go and find air traffic information.

46:23So I'm going to actually share this entire group in such a way that users will be able to get at it that way.

46:31So I'm going to actually embed the group in the website.

46:34And the way that works is in the same way as I'm embedding a map.

46:42I'm going to select the way that I want to embed it...

46:48...it's going to be sort of a carousel of maps that will show up; we'll have the maps display within that gallery...

46:58...and we'll change the width of this a little bit once I bring it into the web page.

47:02...they could learn more about air traffic by interacting with a map.

47:22So now we have a collection of maps the user can browse.

47:28They can select one of these, learn more about it, then actually view the map...

47:38...view current hurricanes, tropical storms - again, a live interactive map.

47:47So again, it wasn't necessarily about trying to drive people to the website or - but what we did here is, we identified a need...

47:57...we found that people needed information about air traffic spatially...

48:10We authored the map, and we embedded those maps directly into the website.

48:17One last thing I'll show here is, maybe within the FAA, they'd like to have a place where they can feature all of their...

48:26...their own application where they can feature all of their maps related to air traffic.

48:31So, not necessarily embedded in their existing website, but another place that just highlights and showcases those maps.

48:39So, like with the sharing of a map, sharing a group I can share as an application.

48:46I can share a map carousel application or a public gallery.

48:54And a public gallery will take all of my air traffic maps and put them together in a website.

49:00Again, all hosted - I don't need my own web server to support this.

49:05Like with the other application, I would just publish it, and then I can take this URL and share it...

49:10...link to it from my internal DOT website, for example...

49:15...and this can be the place where all of the air traffic maps are featured within the DOT.

49:22So again, we just wanted to highlight a few examples of how you can use ArcGIS Online to create useful map products.

49:29In this case, this really followed this organizational assessment, where we started to look for places where we had the information...

49:39...but we weren't actually getting it out in a useful way, via maps.

49:43And we were able to do this very quickly using ArcGIS Online.

49:53So one last thing, and then we'll sort of jump into implementation patterns.

49:57We haven't really talked a lot about building apps. We've shown sort of what you can do out of the box...

50:02...just through configuration, you know, authoring maps and configuring apps.

50:07But if you want to go a little bit further, you can build your own apps.

50:12Those can be web applications, mobile applications, desktop applications...

50:17...and you can do all the sort of things that we showed with the website.

50:21You can interact with the users, the groups, and the content within ArcGIS Online...

50:27...you can use the searching tools, the sharing tools, the collaboration tools...

50:32...you can do that all programmatically via the APIs.

50:36And you can do that in a couple ways.

50:38In most cases, if you're writing a JavaScript app or a Flex app or an app for the iPhone...

50:43...you'll probably just want to use that SDK.

50:47There's a - all of our software development kits for the web and mobile have been or are in the process of being extended...

50:54...to support the searching, the sharing, the collaboration, the interaction with ArcGIS Online.

51:00So you can write your own apps that work with the content in ArcGIS Online.

51:06Sitting behind all of that is a RESTful API to ArcGIS Online.

51:11This was all published and released around the Developer Summit back in March...

51:16...and all of this information is available online. So the full REST API documentation is there as well.

51:22So if you want to do something a bit more than is available through the SDKs...

51:26...or you want to use a different platform for developing your app, the REST API is there to support that.

51:35So we've shown a lot, and you've seen a lot at the plenary. Hopefully, you're at least intrigued, if not excited...

51:42...but there might - you might have a lot of questions swirling around in your head...

51:47...things like, Well, I have ArcGIS Server services; do those go away? Do I need to move my data into the cloud?

51:55Or, I have sensitive data. Do I feel safe putting it in the cloud, or do I need to host that on premises?

52:04How do I do that - what are my options?

52:06We wanted to talk a little bit about some patterns and best practices for implementing ArcGIS Online...

52:11...and hopefully answer some of those questions.

52:13Alright, exactly. So as we've been involved with customers in implementing different ways to put it all together...

52:20...we decided that it would be a really good place to showcase those in this session, and show you what that's all about.

52:29So we'll sort of walk through a few patterns - ways you can use ArcGIS Online.

52:35So this first one is one that I think a lot of you have probably been doing for a long time...

52:39...and that is just to use ArcGIS Online to add context to your data.

52:43So you are serving your business data today with ArcGIS Server. You can use the ArcGIS Online basemaps.

52:53So those come free with the ArcGIS platform, with the ArcGIS software; you're serving your data...

53:01...you can bring in any of the ArcGIS Online basemaps to add, you know, context globally to that data.

53:07And this is something we've been doing for a while - serving the online basemaps and providing this ready-to-use content, but...

53:14...you may have got the sense from this in the plenary - this is an area where we're investing a lot.

53:19We continue to build these, I think, interesting basemaps, sort of creative and useful basemaps...

53:27...there's imagery, there're streets, and we're adding content to that...

53:29...but some of these other demographic basemaps, thematic maps, the oceans map...

53:33...which is relevant to, I think, a large number of users doing sort of maritime or sea type of activities...

53:43...and this is all there for you to use.

53:45So this is a secure way - you continue to host all of your data on premises, and you leverage the ArcGIS Online basemaps...

53:51...a secure and sort of cost-effective approach to leverage ArcGIS Online.

53:58The next one sort of starts with this idea that - it sort of goes back to what Paul said...

54:05...you know, we don't just work on one application or one device any more.

54:09You know, you sort of expect to be able to open your e-mail over the web, or open your e-mail on a phone...

54:16...play music on the phone, play music on the web - sort of expect that that's all there.

54:23So we think of the web map as an e-mail or a song - that you should be able to get to it from any device.

54:30So this idea is really that with ArcGIS Online, you can reach all web and mobile users.

54:39So you have ArcGIS Server services, perhaps; those already exist.

54:44By simply registering those services and getting them into a web map...

54:49...it now becomes immediately available to all of the web clients and the mobile clients.

54:54So using ArcGIS Online - continuing to use your own ArcGIS Server services, even...

55:00...is a really easy way to get your business data out to all these different devices.

55:07If you can check your e-mail, your users should be able to access this web map and your business data.

55:17This next pattern or idea sort of goes to the fact that ArcGIS Server today doesn't really have a user experience.

55:27You know, you manage your data, you author your services, you publish those services, and then really what you see after that...

55:35...as sort of the view port into those services is this services directory, which is actually really useful...

55:43...but it's probably more appropriate for developers than for end users.

55:48So one pattern, way of using ArcGIS Online is really to provide a new user experience to your GIS services.

56:01Now, with those services registered in ArcGIS Online, made available via maps, or just the services themselves...

56:09...for users to build their own maps, people can create maps, they can find this information...

56:16...they can use it, and they can share it, all in a very easy-to-use, sort of self-service way...

56:26...really, to the point of being sort of accessible to the non-GIS user.

56:30I think that's sort of an important point, is to date, the experience for GIS services...

56:37...hasn't really been one that's easy enough for somebody that doesn't really know much about ArcGIS to use.

56:48But now, if they're comfortable, you know, using the web or using their mobile device...

56:57...they can find these maps, they can bring things together.

56:59It really is a nice experience. It helps get your business data, your GIS data, out to the rest of the organization.

57:07It's not just for the GIS group - everybody can access it in sort of a self-service, easy-to-use way, which is a powerful idea.

57:15But of course, we're sort of showing this as, the experience is the website...

57:19...but I think from what you - you probably got this from what you've seen - there's really more than just the website.

57:29So the website is really one experience, but once you get your information into a web map...

57:35...sure, it's available via the website, but it can be exposed via map galleries; it can be embedded.

57:43If you're a SharePoint user and you have a lot of users that are using your SharePoint site...

57:50...SharePoint can also work with ArcGIS Online and use the maps from ArcGIS Online.

57:55Of course, mobile devices and Office, as we've talked about.

57:59So the experience isn't just the website. That is one experience, but there's a whole slew of ways now...

58:06...that you can get at your business data once you've registered the service and authored this web map.

58:16To sort of make that point, this is just a quick quote from one of the users that sort of - it's been really helpful for us...

58:24...to think about the value of ArcGIS Online, especially relative to ArcGIS Server.

58:30So ArcGIS Server - in this case, the customers had had - allowed them to make complex things possible.

58:37It didn't necessarily mean make them easy to use. When you combine that with ArcGIS Online, that information...

58:45...became more accessible and broadened the use of that information and investment to the entire organization.

58:53So there's a - in terms of the value add and the value you can get...

58:57...the information that you've produced is now accessible to a much larger audience, and there's a lot of value in that.

59:08The fourth one, I think, really deals - for those of you that already have apps.

59:12So earlier I said that ArcGIS Server didn't really have an end-user experience.

59:17The end-user experience really was applications; you might have built your own...

59:20...or you might have reused some of the viewers or templates that came with ArcGIS Server.

59:27So do you need to get rid of those? Does ArcGIS Online replace those?

59:34There may be cases where you're using sort of an out-of-the-box application...

59:37...and it really is equivalent functionally to what is available in ArcGIS Online.

59:41And so maybe it does make sense to not use that any more.

59:44But I think a lot of you have applications that are sort of fit for a purpose; you know, they do something specific...

59:50...and they do it well. So what do you do about those applications?

59:56Well, one way to think about ArcGIS Online is as the repository for the maps that those applications use.

1:00:03So you can, using the SDKs, easily add the capability to your existing applications to search your online repository.

1:00:13So you can search for existing maps to open, or search for services to add.

1:00:19You can use this to save maps and open maps back. So this is a requirement I think we see a lot with web mapping applications, is...

1:00:29...we want users to be able to save the map and then come back to the app and be able to open the map.

1:00:35Well, you can do that now. If you save it as a web map, you save it back to the repository...

1:00:39...it'll go right back into the user's My Contents...

1:00:42...and then they can open that when they come back to the application.

1:00:46But what's kind of powerful about that idea isn't just the save and open capability within the viewer...

1:00:51...but it's actually the fact that it's now a web map that's managed in ArcGIS Online, which means that...

1:00:57...you can share it out to other users.

1:01:01And when you do that, of course, because it's a web map, it's now available to all these other clients.

1:01:07So if somebody that is using an app that maybe is doing something very specific for their function...

1:01:14...can be doing their thing in this application, but when it's appropriate, they can share the map out...

1:01:20...with any number of other users within the organization without having to go to some other application or do anything custom.

1:01:30They just save it and then they share it, and now, just like Paul brought up the map on the iPhone...

1:01:35...you could have had the same experience with me and a custom app.

1:01:38I could have saved it and shared it, and then Paul could have brought it up immediately.

1:01:42So this I think is a powerful idea, and it's definitely one way you could get value out of ArcGIS Online...

1:01:52...and sort of evolve your existing fit-for-purpose applications.

1:01:58The last one we wanted to talk about - this one is something you've seen and heard a lot about...

1:02:04...and that is to actually use ArcGIS Online to host your data.

1:02:09So you could take your business data without any ArcGIS Server, any infrastructure at all, on-premises...

1:02:17...and just publish it to My Hosted Services in ArcGIS Online.

1:02:22It'll take your data, it'll take the cartographic rules that you've set up around that, package that up, and send that out...

1:02:30...securely to ArcGIS Online and host that as a GIS service for your organization...

1:02:35...at which point it's now available over the web, over mobile devices, in a web map.

1:02:41You can do all that without ArcGIS Server.

1:02:44So this is a very easy way to, as Paul said, extend your GIS infrastructure...

1:02:50...but also just get really useful business information that you may have...

1:02:56...out to a large audience really quickly without having any additional infrastructure or IT required.

1:03:03But of course, this might not be appropriate for a lot of people; this is actually hosting your data in the cloud.

1:03:10You may have sensitive data - I know a lot of you do.

1:03:14So there's sort of another variation on this pattern that you might consider, which is to just host your nonsensitive data out on the cloud.

1:03:22So continue to use your ArcGIS servers for serving your sensitive business data, and you can register those services...

1:03:31...and create maps out of those, but maybe for the data that's not so sensitive...

1:03:36...rather than deal with - managing more server infrastructure back on-premises, you can just host that out in the cloud.

1:03:45So this is another pattern that I think we're starting to see sort of pick up.

1:03:50I think a lot of organizations have some sort of nonsensitive data...

1:03:54...that either is useful for the entire organization or outside the organization...

1:03:58...and this is, I think, a good way to sort of get that information out.

1:04:05So, as you think about hosting GIS services and ArcGIS services with what's available now...

1:04:15...what are the kind of things you need to be thinking about, or what are the questions you need to be asking?

1:04:19Certainly I don't have the answers for you, but these are the kind of things you need to be thinking about.

1:04:24So is the organization ready to use cloud services? Is your organization okay with that, moving business data into the cloud?

1:04:31Some organizations have corporate governance that says, no, nothing is in the cloud.

1:04:36So either way, we have options for you.

1:04:40Could I consider moving specific sets of data out into the cloud for certain reasons?

1:04:46Like, do I want to have the data hosted in the cloud that's also powering a hosted application...

1:04:51...so that it's almost completely hands-off regardless of how it scales?

1:04:54Esri would take care of that scaling and make sure it has great performance.

1:04:59Now, another thing to think about is, we've got an SLA around these; it's 99.9.

1:05:06And do we want to use that as an organization to meet some higher level SLAs...

1:05:12...to make sure that those services are always available?

1:05:15Can we reduce our costs of administering and adding additional infrastructure?

1:05:20That's one thing to think about - you might want to balance that.

1:05:24You know, one of the things I see quite a bit and quite often is that there's reasons to expand infrastructure really quickly.

1:05:32So I've got a project or something that I need to take care of; I need something hosted out.

1:05:35Somebody wants a map out there on our website, and I don't want to...

1:05:40...I don't necessarily want to take all the time to go back and put that into ArcGIS Server.

1:05:44I might be able to do it much more quickly, and host that.

1:05:47So that's also, you know, a time thing. You might want to deal with that, as well as kind of relieve some of the complexity...

1:05:53...in putting some of these new public things out there.

1:05:57So - couple of things that we've showed, with those map galleries in particular.

1:06:01That's a really quick and powerful way to take advantage of all the stuff that's in the cloud...

1:06:06...and push it out there very easily to meet some of the requirements we have about putting public data out there.

1:06:13So a couple of times now, we've talked about security.

1:06:16And I want to make sure that you understand that security is always at the forefront of what we're doing at Esri...

1:06:23...and ArcGIS Online. This is something we have discussions about; this is something we've built into the product, as well.

1:06:30We'll be providing more of those on white-paper kind of formats...

1:06:33...we're also, if you need to have a discussion with our security experts, as to how we've put it together...

1:06:37...we're certainly willing to do that. But it really starts with things like secure design principles.

1:06:43And those go into every piece of it.

1:06:44So the application that we've built, so how do we test those to ensure the application itself is secure?

1:06:50How do we - you know, the coding is secure?

1:06:51And how do we do testing among each of the modules and that to ensure that that happens?

1:06:57How do we ensure that - you know, we have security around our networks...

1:07:00...and security around things like the facilities that we use to host all these...

1:07:04...as well as the security around the operations and the team who have access to this.

1:07:09So we have all that built in, in terms of, like, design principles that we consider...

1:07:14...to make sure that what we're putting out there is something that you can trust as well.

1:07:18We do build this on top of leading providers; we have requirements for them as well, that they have to meet...

1:07:25...and we ensure that anything we would add or build or change out...

1:07:30...we'd always have those certifications in the infrastructure itself.

1:07:35Right now, we're using authentication at Esri; we have our own authentication systems.

1:07:41This is a part of the security story that's really going to be developing in the next six months or so...

1:07:46...in that we're going to be extending security to take advantage of your authentication systems...

1:07:52...so that we can federate that authentication - you can use existing user names and passwords, so that you don't have to use ours.

1:07:59You can use yours, and have that local additional level of security on top of that.

1:08:04Couple other things on security to be thinking about.

1:08:07Witt showed this when he initially configured the site that we had started with, you know, SSL.

1:08:13You can do that within the application. And there's also simple things within the application...

1:08:17...to enable or disable sharing outside the organization, or even disable searching outside the organization.

1:08:24So we really can lock it down if it needed to be.

1:08:28And then finally, we've got great security built in; we're going to continue to build on the security story...

1:08:34...because security is not a once and done thing - this is something we need to be considering all the time.

1:08:39That's why we have dedicated people working on just this.

1:08:42But there's also the possibility here that if you want to use your existing...

1:08:48...you always have the on-premises version of the software to put into your organization.

1:08:54So in other words, all the cool stuff that we've shown you, you can get a software product from us...

1:08:59...and install it inside your cloud, your private cloud, with your security on top of it, and that's called Portal for ArcGIS.

1:09:08So as Paul said, the software product version of ArcGIS Online is called Portal for ArcGIS.

1:09:13It's really designed - you can think of it as ArcGIS Online in a box.

1:09:18It's really designed to allow you to install the capabilities of ArcGIS Online on your own infrastructure behind your firewall.

1:09:26Just a couple of details in terms of system requirements - basically, in the next ArcGIS Server at 10.1...

1:09:33...we'll run on Windows 2008 as well as Red Hat and SUSE Linux, all 64 bit.

1:09:41It does actually run on a pretty light footprint; this would be sort of appropriate for a development or test server...

1:09:47...but it can run on as low as two cores with two gigabytes of RAM, and it does run on virtualized hardware.

1:09:53And it can be deployed on a single machine; it can be scaled out to multiple machines, and then...

1:10:06So you could think of ArcGIS Online as a high-availability deployment of Portal for ArcGIS.

1:10:13Just a quick note - because Portal is actually running on your infrastructure...

1:10:19...you know, we have direct access to other enterprise systems running on your infrastructure, so Portal...

1:10:25...there's some additional things you can do with Portal to actually integrate with your existing security infrastructure.

1:10:31So today, with the software product, can integrate with Active Directory, LDAP...

1:10:36...or some other identity store and authentication provider, so that users can log in to the...

1:10:44...you know, your on-premises version of ArcGIS Online using your Active Directory account, for example.

1:10:52The software product version, just like Paul said, with the Software-as-a-Service version, is going to continue to evolve...

1:10:59...with security, and it's going to continue to evolve a little bit ahead of ArcGIS Online...

1:11:03...because there's going to be more things we can do on-premises.

1:11:07On the road map next are things like PKI and supporting single sign-on workflows, so that you don't even have to log in at all.

1:11:14It's enough that you've logged in to your machine.

1:11:19So we've sort of talked about a lot about different ways that you can implement it.

1:11:23To sort of close out the implementation discussion, we kind of wanted to get specific about how you can actually deploy it.

1:11:30So I'll walk through five different deployment options.

1:11:32The first is sort of an all online experience, where you have actually no GIS infrastructure behind your firewall...

1:11:41...you're leveraging the online capabilities for mapping and the online hosting of services.

1:11:48The next option is still an all sort of cloud-based deployment pattern, but in this case...

1:11:56...an organization like this is actually hosting additional ArcGIS servers in the cloud.

1:12:03So why would they do this? Well, ArcGIS Online provides you some hosted GIS services...

1:12:08...but it doesn't provide you geoprocessing services, for example, or imagery services...

1:12:13...and it doesn't give you the capability to upload and host your own custom applications today.

1:12:18So by bringing cloud-hosted servers and ArcGIS Online together...

1:12:24...you can take advantage of everything the cloud has to offer...

1:12:27...but you get all the additional advanced GIS capabilities that ArcGIS for Server can offer.

1:12:33And you can either host your own servers and manage them in something like Amazon EC2, with the AMIs that we provide...

1:12:39...or go over the hosting provider like Esri Managed Services, for example.

1:12:45This next pattern is one we've talked about, where the servers, the ArcGIS servers are actually running behind the firewall...

1:12:53...but the organization's continuing to use ArcGIS Online out in the cloud as sort of the mapping platform.

1:13:01So this is really the fit with the third pattern we looked at...

1:13:05...where this organization's hosting their business-sensitive data behind their firewall...

1:13:11...served with ArcGIS Server, but they're leveraging the cloud-based platform for mapping, all in a secure way.

1:13:20This next option actually takes the mapping platform completely behind the firewall.

1:13:28So this would be an on-premises deployment of Portal for ArcGIS.

1:13:32So this might be the case where the information is so sensitive that we don't even feel comfortable...

1:13:38...putting information about the maps, let alone the data itself, out in the cloud, in this secure cloud environment.

1:13:45We want everything running behind our firewall.

1:13:47So this organization can do that using Portal for ArcGIS with their ArcGIS servers...

1:13:53...but maybe still reach out and use the online basemaps.

1:13:55So they can still take advantage of that first pattern, where they're bringing the ArcGIS Online basemaps into the mix.

1:14:01And the last pattern is one in which it's completely disconnected from the Internet.

1:14:06We do have users implementing it this way today, in environments where there's no Internet at all.

1:14:12In this case, they might be serving their own basemaps, or maybe they purchased the ArcGIS Online Data Appliance...

1:14:18...to bring the ArcGIS Online basemaps actually behind the firewall.

1:14:22So really there's a range of options here - from completely cloud, completely online...

1:14:26...to completely disconnected on-premises.

1:14:31And I think, as we've gone through some of the patterns today, you can see sort of where they fit...

1:14:35...and these are options for how to actually deploy.

1:14:42So just a couple of slides to wrap things up. You know, as you're thinking about engaging with people within your organization...

1:14:52...getting things done, couple of other things to be thinking about.

1:14:57So planning - planning the rollout and planning training as well as the priorities for groups that are going to be.

1:15:04Take advantage of what we've got out there in terms of videos and the help system...

1:15:09...and use those for lunch-and-learn type of things with people as well to roll it out. Works really well.

1:15:17These are kind of things that we've learned along the way here.

1:15:21Some of them - it's interesting. Keep in touch with users and power users.

1:15:24You know, those first couple of people who really take off with it, watch what they're doing and how that's going.

1:15:30Think about preparing additional services, and also be conscious of...

1:15:35...not only replacing existing workflows with some of these cool tools, but what other things can you start to do?

1:15:41Get feedback - people will tell you very quickly, Wow, now that we have this, have we considered doing these things?

1:15:46And that might mean more services or additional things that you want to build into the system.

1:15:51And then, of course, it's always seeking executive sponsorships, so people understand that it's an important thing that's going on...

1:15:57...in terms of priorities in the organization.

1:16:01I just wanted to touch on a couple of areas in terms of the road map to give you guys a feel for where we're headed with this.

1:16:08We've got lots of organizational enhancements. The things that we're doing with the interface, the web map...

1:16:15...feature and tile enhancements around security. Let me get into these a little bit more...

1:16:19...because we've got really three big releases between now and this time next year.

1:16:24So in terms of organizational things, we talked about federating to enterprise identity systems.

1:16:31This is going to be great for larger organizations who don't want their users to manage multiple passwords and multiple accounts.

1:16:37You'd be able to use the one that you've got.

1:16:39Lots of configuration and administrative enhancements, so really making that whole part that we did earlier...

1:16:46...especially in terms of inviting new users to it - making it much easier.

1:16:50So as you can see, if we start to work with existing systems that you've got for authentication...

1:16:56...maybe we can take advantage of those groups that you've already got set up...

1:16:59...and replicate those out through the systems and use those.

1:17:02Adding things like administrator control backups. Certainly you can get your information out now and back it up...

1:17:08...but we want to create some automated tools for not only backing up your data and your services...

1:17:12...but also backing up the entire configurations. And those will be coming very quickly.

1:17:18In terms of website, map, and viewer enhancements - so, these are some things that you're used to being able to get your hands on...

1:17:25...and these will be built in very quickly.

1:17:28Things like support for tables, definition queries, lots of different charts.

1:17:32You saw a couple of bar charts and pie charts; we've got some other things in mind.

1:17:36Authoring presentations - so you can do that in Explorer now...

1:17:39...but you can't do it on the viewer in ArcGIS.com; you'll be able to do that.

1:17:44Editable layer properties, lots of things with imagery and spatial analysis built right into the UI.

1:17:52Now, in terms of kind of expanding what we're doing with hosted tile and features...

1:17:56...so being able to do more of that on the web, basically.

1:18:00Being able to do that with the web - not necessarily having to do it - we didn't show a lot of that today...

1:18:05...but you've seen demonstrations before where you create services from [ArcGIS for] Desktop.

1:18:09We want to enable all that - a lot of that - right from the web.

1:18:13Spatial analysis and geoprocessing will be huge in what we put together in the next six months or so.

1:18:18There'll be a lot of additional things you can do in terms of analysis, and we'll expose that in different ways.

1:18:24So obviously, there's always the APIs and things you can use that for, but also, template applications.

1:18:30So we've built a couple of configurable applications.

1:18:34Think about some of those as actually having some of the spatial analysis built into them.

1:18:40We'll have traditional menus but also things like where you can take - web-based ModelBuilder is a good way to think of it.

1:18:47It allows you to compose your own workflow and put it up there and build things with that.

1:18:53So with that, we really ran over a little bit, and I apologize for that.

1:18:57We will certainly be available for a couple minutes afterwards and at the Online island for questions, too...

1:19:02...but let me point out a couple of other tech sessions that might be of interest to you.

1:19:06There's Best Practices for Publishing and Sharing at one-thirty today, and the online content piece is on three-fifteen on Wednesday.

1:19:14There are a lot of demo theaters, too; please take advantage of those.

1:19:18There's a lot of folks on the team who are going to just take a specific topic and demo it for you and be able to talk about it later...

1:19:25...and then everybody's at the island. So we've got everybody...

1:19:27...from the development team at the island to account managers who can help you out.

1:19:32Other additional resources. Maybe unlike other products, this one's got an awesome help system.

1:19:39It's really put together well; it makes sense the way that you would need to walk through things, like what Witt did...

1:19:45...first of all, how do I start? Where do I get started?

1:19:48We've also included a ton of videos - how-to videos. Take advantage of those when you're doing your training.

1:19:54Each time we do a release, we have blog posts on how to do the things that just came out...

1:20:00...so watch the blog as well as the forums. And if you want to get started right away...

1:20:04...please take advantage of the 30-day trials on the new subscriptions that offer all the services...

1:20:09...and things that we've been talking about today.

1:20:12Don't forget to fill out the evaluation - you can get there most easily at esri.com/ucsession_surveys.

1:20:18And we'd love to hear from you. So, sorry about running out of time for Q&A...

1:20:22...but we'll stick around a little bit afterwards if there are some questions, and then we also can do that at the island.

1:20:28Thanks very much.