00:01Alright. So it's my responsibility to get this moving.
00:03So in 10 minutes, I do not have enough time to tell you what green building is in any degree of detail.
00:09I do not have time to get into the dimensions of green building practice.
00:14But I hopefully do have enough time to get you guys excited about the intersection between information technology...
00:21...geodesign, and this moment in green building.
00:25And I do have enough time to make this go back to full screen. Maybe?
00:33"F5" says the crowd.
00:36"Not happening" says the machine.
00:43This is part...this is planned.
00:49Yeah. You like this part best.
00:53Alright. So, yeah, we're back in.
00:56Alright. So, jumping into this.
00:58So I actually want to start with...green building is fundamentally not about buildings.
01:03That's...that may be a little unexpected.
01:07Green building is about this curve.
01:09This is the curve that basically started the movement that we all understand today as green building...
01:15...which is a systematic movement devoted to changing the prevalence of practice in the construction industry.
01:22And there were a group of people about 20 years ago who, in their mind, intuitively understood...
01:28...that there was a distribution of practice out there.
01:31And in their minds, they understood that by understanding that distribution and creating competitive advantage for the market leaders...
01:40...identifying best practices, rewarding best practices, they could pull that distribution in a self-sustaining, permanent way...
01:48...toward greater performance. Okay.
01:50So this curve, which underlies a lot of what we understand conceptually about diffusion of innovation...
01:56...and a lot of other things that are wrapped up and why this curve is the way it is, there is...
02:00But from our discussion today, that's an important starting point.
02:02There's a few things this curve is not.
02:04This curve is not spatial.
02:07It's not temporal.
02:08It's not even data driven.
02:10In fact, once you get beyond the idea that this curve is meaningful in some way...
02:15...that we all kind of nod our head and go, "yeah, there's a distribution of practice out there."
02:19This curve doesn't even exist.
02:21The people who launched the green building movement had this curve in their head.
02:25They didn't know...they didn't have a way to understand why it exists, how it works, how it varies from place to place...
02:32...or how it changes over time.
02:34Yet, over the past 15 years, they put in place a set of instruments that work through people, practices, and buildings...
02:43...to move that curve.
02:45The amazing inflection point we're at right now is that we can begin to characterize that distribution...
02:54...with real data for real places.
02:56We can characterize it retrospectively.
02:58We can characterize it now, and we can characterize it going forward...
03:02...and ask ourselves how we actually change that prevalence of practice.
03:06And that's the moment we're in.
03:08So I want to give you just a quick snapshot.
03:10So one man at the station of green building is green buildings.
03:14And so across the...around the world, the organization I work for, US Green Building Council...
03:20We recognize at least 6,000 different green buildings that represent over a billion square feet of commercial space.
03:28That's important, but it's not as important as where we're going.
03:32So in the pipeline are another 30,000 buildings...
03:35...and I want to just convey that each one of these buildings represents a nexus of decision making.
03:41It represents decisions about energy, water, air, indoor environmental quality, public health, storm water.
03:48So each of these projects is a nexus of decision making, much like the computer wants to be.
03:58There was some magic switch that he did before.
04:07That was not the magic switch.
04:12That was like you can get this one.
04:13[inaudible from audience]
04:21Which one are we on?
04:23Good. There we go right there.
04:24Okay. So each one of those things represents a nexus of decision making.
04:29And let me underscore what those things are.
04:31The reason this connection...for understanding the connection between...this thing.
04:39You didn't know that I was giving a talk on artificial intelligence.
04:41Actually, I'm going to switch over and give a talk on artificial intelligence and the Windows operating system.
04:51Alright. I'm going to just step away from the machine for a second.
04:57Okay. We'll give that a try and I will step away.
05:07So over the last decade, we've come to understand...we have a curve.
05:11We're trying to move that curve by identifying and rewarding best practices.
05:16And today we've reached a point where the family of tools for doing that...
05:27So we range from neighborhoods and homes, the new construction process, commercial interiors, building shells...
05:34...the whole building, and we go through the entire operational life of an existing building in operation.
05:40So we span scales from hundreds to thousands of acres to the scale of a tiny commercial interior of a few thousand square feet...
05:48...and we go through the entire life cycle of the building which may last 50, 100, 200 years.
05:53So we have a set of tools.
05:55Those decisions that we're trying to influence, that curve, is actually made up of these decisions over time.
06:02And the question is, at this inflection point, do we have the capability to come back...
06:07...and bring data and information and analytics to what up to now has been a process of...
06:13...kind of professional judgment and gestalt.
06:15And I want to demonstrate that I think we do.
06:18And the vision that I want to offer you and what I think is profoundly compatible with geodesign...
06:23...and may in some ways be the same thing, is a notion that as we move from the first 15 years of green building practice...
06:31...which is dominated by this notion of best practices, a conceptual notion of a distribution of practice...
06:39...that the next 15 years of green building practice are going to involve the use of information technology...
06:46...geospatial technologies, and GIS to create a practice that's driven by evidence, that's informed by place...
06:55...and powered by information.
06:57Let me tell you why I think we're at that crossroads and give you a demonstration of what that could look like.
07:03So now I'm going to be even more ambitious with this machine and try to click on something.
07:08There we go. Alright.
07:12Alright. So what I want to show you is a portal that we've created for the...that first time...
07:18...gives us the ability to understand the spatial and temporal dimensions of green building practice.
07:25And I'm going to show you an example from the state of Illinois.
07:28And it's a platform that we call the Green Building Information Gateway.
07:31This platform was built using the Flex Viewer API on top of ArcServer technology.
07:37It draws on a set of data that we, for the first time...
07:41...can expose information about those different project types on a near-real-time basis through a process we call lead automation.
07:49So what we've done is use GIS as an analytical front end on a near real-time data stream...
07:55...about actual built environment projects on the ground.
07:58And so to just to give you a quick idea about how powerful this is, from my perspective...
08:03...so some of it is what you would think. Right?
08:05It's dots on a map.
08:06That's kind of nice.
08:09Keep in mind that it's dots on a map that no one in our industry ever saw before.
08:13And when we click on a dot on the map, I get some attributes about that, which is, that's pretty basic, right?
08:20I find out about...what I capture from the green building process is...
08:24...I capture real, third-party verified information about the environmental performance of that building.
08:30I know about its site.
08:31I know about specific issues like water, energy, materials, indoor environmental quality.
08:36And I can capture on the bottom cross-cutting metrics...
08:39...like how do those factors combine to deal with greenhouse gas emissions reduction.
08:44That's nice. That's fine.
08:45That's the kind of transparency we need.
08:48But that's not the kind of information that moves that distribution.
08:52How can I use that information to actually find that missing diagram, actually build that diagram from real data?
08:58And that's what this is up here.
09:00So if I begin to say...if I click on here and I say, now put that project in context.
09:05What is this project?
09:07I click and I start to see that distribution.
09:10Here's that missing histogram.
09:11This is the distribution of achievement for all lead-certified buildings in the state of Illinois.
09:17So the building I clicked on is one of the best in the area...
09:20...keeping in mind that this distribution that I found is the one that is already much better than standard practice.
09:26But I can look at this, not just on the dimension of total achievement, like what's the aggregated thing you did?
09:32But I can break it down to specific issues.
09:34I can say, how are buildings performing with regard to energy including energy efficiency, on-site renewables, and commissioning...
09:41...those kinds of things.
09:42And I get this is a distribution.
09:43I say, where does this building fall?
09:45And if I have this information in hand, the question becomes, if I'm a portfolio owner or a local government...
09:52...and I can say, this is what the market's delivering in the state of Illinois...
09:55...why would I accept a below-average project?
09:58If this is what the market's capable of delivering and I can find it by type...
10:02...I can refine it by distance, I can refine it by vintage, and I can say, this is what the market's delivering...
10:08...and I can expose that information to decision makers on a near-real-time basis.
10:13Why would I accept anything down here going forward?
10:17The ability to empower, to show people that distribution, show them where an existing or a perspective project falls...
10:25...and incentivize the process to push that distribution continuously.
10:29Every day we punch another project into that.
10:31So I could show you all the nifty functionality about that we've enabled in ArcServer...
10:36...but I'm going to also invite you to talk to myself or Mira Panek who's right down here in any of the breaks...
10:43...and we're pleased to give you a hands-on demo.
10:44Since time is really, really tight, I'm going to just go back to the presentation real quickly...
10:49...and say that there's another way to access the same technology.
10:52We can put it in your hand.
10:54And we can...if you go to the App Store right now, you can download a similar set of functionality...
11:00...and in two weeks, you'll be able to download this functionality for the entire country.
11:03So you can click on any public lead project in the entire country, and you can compare it.
11:08You can compare a project on the left to the average for an entire state on the right.
11:13And you can put that project in context in near-real-time.
11:15You can bring this to the charette.
11:17You can bring it to the table, and you can look at the consequences of different decision making.
11:21And so in...so this is where you can find out more.
11:25I'm going to just close by saying, what we are going for here in the 30 seconds I have remaining, is to say...
11:31...we are seeking to bring this kind of transparency, this kind of augmented reality to the built environment.
11:38And by providing multicriteria data, and those data provide the basis for a universe of information tools that don't exist...
11:47...that we're only scratching the surface of.
11:49And we think by doing that, we're going to use GIS-powered information to advance practice...
11:56...and create better places for people in the environment.
11:58And I hope I've only teased you.
12:00So please come and talk to me and Mira over the next couple of days and we'll do better.