00:04If you're like me, you often get last-minute requests to make a map.

00:07And to make good maps, you need great basemaps.

00:10You want your maps to be visually appealing, but they also have to communicate essential information needed to make decisions.

00:16Hi! I'm Katie from Esri.

00:18Today I'd like to show you just a few of the ways that ArcGIS 10 can save you time by giving you access to beautiful online basemaps…

00:25…can make your maps more informative by allowing you to leverage additional content…

00:30…and to help you to collaborate more effectively by allowing you to share your work directly from ArcMap.

00:36Let's assume that I have been asked to evaluate an annexation for the city of Fort Pierce, Florida.

00:43I have a list of store addresses, along with annual revenue numbers.

00:48Using online locators, it's easy to geocode these stores.

00:56For more clarity, I can symbolize these stores by revenue and click on any of them to see detailed information.

01:08Next, I need to choose a basemap to provide context for these locations.

01:13Since online content is easily accessible from ArcMap…

01:18…I can quickly search by keyword or browse featured content.

01:24Notice that there are a variety of basemaps to choose from, as well as other content layers such as demographics and congressional districts.

01:32Each map has detailed information about who published the map and how recently it was updated, giving me a level of confidence in the map that I'm building.

01:44The best thing is that the basemap is added to my document with a single click…

01:47…giving my data context and, more importantly, saving me time so I can concentrate on other work.

01:54So I started with just a spreadsheet, and now I have a pretty informative map.

01:58But I'm not done yet.

01:59To evaluate the annexation, I need to find a dataset that represents the city boundary for Fort Pierce, Florida.

02:07Thankfully, I already belong to a group where this data might be available.

02:11Groups allow me to collaborate more efficiently with defined teams of people by sharing layers and analysis results.

02:22Here I can see details of all the groups I belong to.

02:25And since I've signed in, all of this additional content is now searchable.

02:29In this case, I'm looking for the Fort Pierce city boundary.

02:32Now that I've found the layer I need, I can bring it into my project and add additional insights.

02:38The proposed annexation area is located to the south of the existing city boundary.

02:43I can quickly sketch the area, adding it to the city boundary layer with a different classification.

02:50While this sketch shows the affected area visually, the decision makers will also need estimates of the commercial tax benefit that could result from this change.

03:00A quick analysis can help us to generate this new information.

03:10Here the analysis results summarize the commercial tax benefit that could be realized by annexing this area.

03:17Since I've created new information, I need to share it back to the project team, which includes the decision makers.

03:22By simply creating a layer package, I can easily share it with the group through ArcGIS Online, helping me to collaborate more effectively.

03:32Using ArcGIS Explorer, my manager can readily access the information I've just shared to brief the city council and make informed decisions.

03:41Thanks for joining me today.

03:42I hope you've seen how ArcGIS 10 can help you to make beautiful, informative maps quickly and share your results in just a few minutes…

03:49…ultimately leading to greater productivity and more informed decisions.