00:01Content is the foundation for analysis.
00:04Analysis is the road to understanding, which leads to our next presentation, How our cloud content fuels analytical services...
00:14...that can help you meet your mission needs.
00:16So please welcome Lauren Rosenshein Bennett.
00:24I'm willing to bet that pretty much everyone in this room, at one point or another, has had to geocode a spreadsheet of addresses.
00:34I'm also willing to bet that it probably wasn't as easy as it could have been.
00:39In December, we released the World Geocoding Service.
00:43It supports multiline and single line addresses in multiple languages in 105 countries, and it works across the platform.
00:53So let's take a look at using that World Geocoding Service with some data that will help us understand our food supply.
01:01We'll start with USDA food hubs across the country, and we'll use the drag and drop functionality in ArcGIS Online.
01:08Now I'm sure most of you have already seen this functionality, but what you may not know is that under the hood...
01:13...we're using that World Geocoding Service.
01:17And you don't just have to geocode addresses.
01:20We can look for place-names, too.
01:22So let's take a look at the Washington Convention Center where we are right now.
01:30And that place lookup is location sensitive.
01:33So if we search for Whole Foods, we'll find the Whole Foods closest to our location here at the convention center.
01:41Luckily there's one nearby.
01:44But the World Geocoding Service doesn't just work in ArcGIS Online.
01:47Like I said, it works across the platform.
01:51In ArcMap, we have a spreadsheet of some of the farmers' markets across the country.
01:56So how do we geocode from inside of ArcMap?
02:00It's actually as simple as right-clicking on that spreadsheet and choosing to geocode addresses.
02:05The trick here is that we'll use the World Geocoding Service.
02:09It'll map those fields, get the relevant fields, and when we hit OK, it's sending that spreadsheet up to ArcGIS Online...
02:17...where we're taking care of managing that authoritative geocode addressing database and the geocoding itself.
02:25This is great for us ArcMap users, but we know that there are tons of people throughout our organization...
02:31...who are a lot more comfortable here in Excel.
02:35So how do they geocode?
02:37Well, with the Esri Maps for Office add-in, it's as simple as inserting a map, and when we choose to add Excel data to that map...
02:49...it's automatically going to use that World Geocoding Service.
02:57And, again, it's going to send this spreadsheet up to ArcGIS Online.
03:00In this case, these are the locations of USDA certified organic meat processing across the country...
03:07...and it's automatically going to add those locations to the map as a geocodes.
03:11Now what if I had international locations in this spreadsheet?
03:15Traditionally, we'd have to manage multiple geocoders, one for each region of the world.
03:20And, we'd probably need multiple datasets.
03:23But the World Geocoding Service takes care of that for us, too.
03:28And for the developers out there, you can take advantage of the World Geocoding Service also.
03:34You can build custom apps like this one, which can handle a spreadsheet like this, in multiple languages, multiple formats...
03:42...data across the world.
03:53And instead of focusing on the geocoding service, you can build an app like this, which will take that table...
04:09...which probably won't geocode because it's open.
04:18Drop it into the map and instead of focusing on the geocoding service...
04:22...you can focus on building an application that has the form and the function that you want to build that focused application.
04:30And geocoding isn't the only type of service we're hosting.
04:33We're also hosting a number of network analysis services like service areas and routing.
04:40So if we go back to our farmers' markets, we have a number of farmers' markets that we want to make some routine inspections of.
04:48So how do we route between them so that we can save time and money?
04:52We can use the Find Route tool, which we've hooked up to the World Routing Service.
04:57We've loaded in those farmers' markets, and we have some additional options, like we can choose a start time, time of day...
05:03...day of the week. In this case, we want to do that routing this coming Saturday at noon.
05:09And when we do that, we're going to use this traffic data, Worldwide Traffic Data, both historical and live...
05:17...and the World Routing Service is already hooked up to take advantage of that traffic data.
05:23So when we hit Find Route, ArcGIS Online is quickly going to return to us that optimal route.
05:30We can do a lot more than just get directions.
05:33What if we wanted to analyze the accessibility to farmers' markets in the DC area?
05:38Right from inside Desktop, we can access a service areas service, which will let us either draw on the map or, in this case...
05:46...point to our farmers' markets.
05:48We'll do five-minute drive times.
05:52We'll send those locations up to ArcGIS Online, and rather than having to manage a worldwide network dataset...
05:58...that's constantly changing, it's going to return to us the results of that analysis...
06:02...and we can see that we do have pretty good coverage in the DC area in terms of farmers' markets.
06:08Now up until now, everything that I've shown you is released.
06:11These are services that you can use right now.
06:15But there's more.
06:16We're working really hard to expand the availability of these services across the platform...
06:22...and we're working on some really exciting new services.
06:27In the March release of ArcGIS Online, we're adding that World Routing Service directly into the map.
06:34So you can do things like get directions from the convention center to that Whole Foods we found earlier.
06:39You can add multiple destinations or you can optimize those routes.
06:44But the March release of ArcGIS Online is going to have something in beta that I think is a lot more exciting.
06:52Advanced analytics online.
06:56So if we go back to our farmers' market example, in the March release, every layer in your map is going to have a new option...
07:04...the option to perform analysis.
07:07In this case, we want to analyze the spatial pattern of farmers' markets across the country.
07:12And we want to do that by finding statistically significant hot and cold spots at the county level.
07:20When we run that analysis, while it's running, we can take a look some of the other things that we'll be able to do...
07:26...in the March release and in the June release.
07:29In addition to analyzing patterns, we can do things like summarize data, find new or existing locations based on sets of criteria...
07:38...enrich locations with additional contextual information, use proximity tools, and some basic data management functionality.
07:48Now in this case, when we ran that Find Hot Spots tool, what it's doing is it's running a new tool called Optimized Hot Spot Analysis.
07:56Optimized Hot Spot Analysis will also be available in the desktop version in 10.2...
08:00...but we really built it specifically with ArcGIS Online in mind.
08:05What it does is it takes the whole workflow of doing a valid hot spot analysis.
08:10We evaluate the data. We determine an appropriate scale for the analysis.
08:15We do any data aggregation that might be necessary and ultimately return those statistically significant hot and cold spots.
08:23So really taking a lot of the guesswork out of the analysis and doing a lot of that hard work for the analysts...
08:28...all from a very simple-to-use user interface, like we see here in ArcGIS Online.
08:36We're really excited about these new analytical tools in ArcGIS Online, because they really help us fulfill our vision...
08:44...of building a true online GIS platform for everyone. Thanks, John.