Analysis Services

Lauren Rosenshein Bennett gives an overview of the analytical services available for the ArcGIS platform.

Feb 25th, 2013

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00:01Content is the foundation for analysis.

00:04Analysis is the road to understanding, which leads to our next presentation, How our cloud content fuels analytical services...

00:14...that can help you meet your mission needs.

00:16So please welcome Lauren Rosenshein Bennett.

00:22Thanks, John.

00:24I'm willing to bet that pretty much everyone in this room, at one point or another, has had to geocode a spreadsheet of addresses.

00:34I'm also willing to bet that it probably wasn't as easy as it could have been.

00:39In December, we released the World Geocoding Service.

00:43It supports multiline and single line addresses in multiple languages in 105 countries, and it works across the platform.

00:53So let's take a look at using that World Geocoding Service with some data that will help us understand our food supply.

01:01We'll start with USDA food hubs across the country, and we'll use the drag and drop functionality in ArcGIS Online.

01:08Now I'm sure most of you have already seen this functionality, but what you may not know is that under the hood...

01:13...we're using that World Geocoding Service.

01:17And you don't just have to geocode addresses.

01:20We can look for place-names, too.

01:22So let's take a look at the Washington Convention Center where we are right now.

01:30And that place lookup is location sensitive.

01:33So if we search for Whole Foods, we'll find the Whole Foods closest to our location here at the convention center.

01:41Luckily there's one nearby.

01:44But the World Geocoding Service doesn't just work in ArcGIS Online.

01:47Like I said, it works across the platform.

01:51In ArcMap, we have a spreadsheet of some of the farmers' markets across the country.

01:56So how do we geocode from inside of ArcMap?

02:00It's actually as simple as right-clicking on that spreadsheet and choosing to geocode addresses.

02:05The trick here is that we'll use the World Geocoding Service.

02:09It'll map those fields, get the relevant fields, and when we hit OK, it's sending that spreadsheet up to ArcGIS Online...

02:17...where we're taking care of managing that authoritative geocode addressing database and the geocoding itself.

02:25This is great for us ArcMap users, but we know that there are tons of people throughout our organization...

02:31...who are a lot more comfortable here in Excel.

02:35So how do they geocode?

02:37Well, with the Esri Maps for Office add-in, it's as simple as inserting a map, and when we choose to add Excel data to that map...'s automatically going to use that World Geocoding Service.

02:57And, again, it's going to send this spreadsheet up to ArcGIS Online.

03:00In this case, these are the locations of USDA certified organic meat processing across the country...

03:07...and it's automatically going to add those locations to the map as a geocodes.

03:11Now what if I had international locations in this spreadsheet?

03:15Traditionally, we'd have to manage multiple geocoders, one for each region of the world.

03:20And, we'd probably need multiple datasets.

03:23But the World Geocoding Service takes care of that for us, too.

03:28And for the developers out there, you can take advantage of the World Geocoding Service also.

03:34You can build custom apps like this one, which can handle a spreadsheet like this, in multiple languages, multiple formats... across the world.

03:48Global addresses.

03:53And instead of focusing on the geocoding service, you can build an app like this, which will take that table...

04:09...which probably won't geocode because it's open.

04:18Drop it into the map and instead of focusing on the geocoding service... can focus on building an application that has the form and the function that you want to build that focused application.

04:30And geocoding isn't the only type of service we're hosting.

04:33We're also hosting a number of network analysis services like service areas and routing.

04:40So if we go back to our farmers' markets, we have a number of farmers' markets that we want to make some routine inspections of.

04:48So how do we route between them so that we can save time and money?

04:52We can use the Find Route tool, which we've hooked up to the World Routing Service.

04:57We've loaded in those farmers' markets, and we have some additional options, like we can choose a start time, time of day... of the week. In this case, we want to do that routing this coming Saturday at noon.

05:09And when we do that, we're going to use this traffic data, Worldwide Traffic Data, both historical and live...

05:17...and the World Routing Service is already hooked up to take advantage of that traffic data.

05:23So when we hit Find Route, ArcGIS Online is quickly going to return to us that optimal route.

05:30We can do a lot more than just get directions.

05:33What if we wanted to analyze the accessibility to farmers' markets in the DC area?

05:38Right from inside Desktop, we can access a service areas service, which will let us either draw on the map or, in this case...

05:46...point to our farmers' markets.

05:48We'll do five-minute drive times.

05:52We'll send those locations up to ArcGIS Online, and rather than having to manage a worldwide network dataset...

05:58...that's constantly changing, it's going to return to us the results of that analysis...

06:02...and we can see that we do have pretty good coverage in the DC area in terms of farmers' markets.

06:08Now up until now, everything that I've shown you is released.

06:11These are services that you can use right now.

06:15But there's more.

06:16We're working really hard to expand the availability of these services across the platform...

06:22...and we're working on some really exciting new services.

06:27In the March release of ArcGIS Online, we're adding that World Routing Service directly into the map.

06:34So you can do things like get directions from the convention center to that Whole Foods we found earlier.

06:39You can add multiple destinations or you can optimize those routes.

06:44But the March release of ArcGIS Online is going to have something in beta that I think is a lot more exciting.

06:52Advanced analytics online.

06:56So if we go back to our farmers' market example, in the March release, every layer in your map is going to have a new option...

07:04...the option to perform analysis.

07:07In this case, we want to analyze the spatial pattern of farmers' markets across the country.

07:12And we want to do that by finding statistically significant hot and cold spots at the county level.

07:20When we run that analysis, while it's running, we can take a look some of the other things that we'll be able to do... the March release and in the June release.

07:29In addition to analyzing patterns, we can do things like summarize data, find new or existing locations based on sets of criteria...

07:38...enrich locations with additional contextual information, use proximity tools, and some basic data management functionality.

07:48Now in this case, when we ran that Find Hot Spots tool, what it's doing is it's running a new tool called Optimized Hot Spot Analysis.

07:56Optimized Hot Spot Analysis will also be available in the desktop version in 10.2...

08:00...but we really built it specifically with ArcGIS Online in mind.

08:05What it does is it takes the whole workflow of doing a valid hot spot analysis.

08:10We evaluate the data. We determine an appropriate scale for the analysis.

08:15We do any data aggregation that might be necessary and ultimately return those statistically significant hot and cold spots.

08:23So really taking a lot of the guesswork out of the analysis and doing a lot of that hard work for the analysts...

08:28...all from a very simple-to-use user interface, like we see here in ArcGIS Online.

08:36We're really excited about these new analytical tools in ArcGIS Online, because they really help us fulfill our vision...

08:44...of building a true online GIS platform for everyone. Thanks, John.

08:51Thanks, Lauren.

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