00:05Sunny, warm, but not humid.
00:08San Diego is nestled between the greatest of oceans, the Pacific and the true vastness of the high desert.
00:15I am here amongst the greatest concentration of maps, which, in turn, are created by the most amazing creatures in the world.
00:24I am observing the fascinating habits of a truly unique individual.
00:29These individuals are driven to combine the analytical power of data with the visual power of the map...
00:36...to tell a uniquely true story.
00:39These are wonderful people who are meticulous about their eyewear and even their head garments.
00:46These marvelous mapping magicians have a range of unique interest that extend beyond the world of maps...
00:53...to the world of human stories like rock, grease, and the good, the bad, and the ugly.
01:01Of the GISer, or, as it is more commonly known, the geogeek, has a wide range of interests and hobbies...
01:09...from visiting Bora Bora to getting a pilot's license to circle the globe.
01:14The geogeek is fascinated by travel, by marathons, pyrotechnics, and the Barrier Reef.
01:21Yet as diverse, intelligent, and individually minded as the geogeek is, each year they migrate here to the Esri UC...
01:31...where they learn, share, speak, sign, dance, run, and, yes, even dress as a kiwi.
01:39For those who wish to observe GIS Nation in their natural habitat, the time to start planning is now.
01:46Join the GIS Nation in their natural habitat, surrounded by maps in San Diego.
01:52United we map.