00:01I'd like to take a few minutes and share with you Esri's imagery strategy going forward.
00:07At the top level, our strategy is based on the understanding that imagery is one of those special technologies...
00:13...that is both a vertical industry in and of itself as well as a horizontal technology...
00:19...that cuts across all sectors of the GIS marketspace.
00:23In the 30-plus years that I've been working with imagery and GIS together...
00:27...I can hardly think of a single example of a GIS that didn't use imagery at some point in its life cycle.
00:34So in a sense, all of us here today are not only GIS users, we're also partners together in imagery.
00:46We're witnessing some important trends in imagery that have strong and positive implications for GIS.
00:53Today, we have access to an enormous volume of high-resolution imagery in near real time.
01:00The variety of these sensors and platforms covers the entire spectrum of light...
01:05...from panchromatic through hyperspectral and beyond.
01:09The increase in accuracy and resolution has been nothing short of amazing.
01:14But perhaps most significantly, these trends are setting the stage for the next chapter in GIS.
01:21Mapping, measuring, and monitoring, everything that moves or changes on the surface of the earth, global persistent surveillance.
01:30I can't imagine anything more exciting than that, and we're well along the way.
01:35So what is our strategy to leverage these trends, to capture this vision, and accelerate this new era in GIS?
01:43The answer is, you, our partners, are the strategy.
01:49You represent the world's leading organizations throughout the entire imagery space.
01:54You conduct good science.
01:56You do good research, and then you apply that by building advanced functionality on top of our platform.
02:03And then you deliver that to our customer.
02:05We, and all of our customers, globally, have a critical dependency on you to deliver that complete solution.
02:13You are vital to our success.
02:15And we can't get there without you.
02:19A well-aligned strategy includes specific assignments, and so we depend on you as our partners to provide domain expertise...
02:28...in those areas of advanced technology that we simply just don't have the skill sets or bandwidth for.
02:34Areas like hyperspectral processing, or rigorous photogrammetry, or complex SAR radar analysis, just to name a few.
02:44We, at Esri, are continuing to evolve the ArcGIS platform.
02:50We're adding common functionality for imagery throughout the core.
02:54We integrating breakthrough image server technology including dynamic mosaicking and on-the-fly processing.
03:01And all this has been implemented in an architecture that's been both designed and proven to be massively scalable.
03:09So when we add all this together, the customer receives a complete solution.
03:13When the customer succeeds, we all succeed.
03:18To further spur growth and demand, we're seeding the market for the global community...
03:27We'd like you to remember five quick things about something very exciting, the new global Landsat GLS dataset.
03:34You can find it on ArcGIS Online.
03:35...by making continuous investments in content.
03:36It'll become available to you beginning in early May.
03:39It'll come with a complete enriched set of images services.
03:43It's all available for free and even includes a really cool change application that's developed by one of our good partners.
03:51It's a lot more fun to take a look at than to talk about it.
03:54So let's take a sneak peek right now.
03:58Okay. So here we have 2005 Landsat coverage for the entire world.
04:04Now this is not a static backdrop.
04:06This is actually the original raw data rendered on the fly through a mosaic dataset.
04:12Now let's zoom in and take a little bit closer look, and Mark, let's hit one of our favorite spots, Vegas.
04:19Alright. So this is what Las Vegas, Nevada, looked like in 2005.
04:24But, what did it look like 30 years ago?
04:28Quite a bit different and smaller way back in 1975.
04:32But by 1990, we can see strong evidence of urban growth.
04:37And 10 years later in 2000, even quite a bit more additional growth.
04:42And this mirrors a global trend that we see of an explosion in urban development.
04:49Now let's jump to our current location, Palm Springs.
04:52We'll take that same dataset and we'll look at it on the desktop in ArcMap.
04:56And since we're accessing the original raw data and not just a static backdrop...
05:01...we could quickly and easily change band combinations for a different view such as, for example, natural color.
05:08If we wanted to do further analysis on this image, we could open up our Image Analysis window...
05:13...and access all of its dynamic functions, such as, for example, computing an NDVI vegetation analysis...
05:20...and with the single click of a button, here we can see areas of healthy vegetation in green.
05:25But you can now do this same analysis anywhere in the world.
05:31Okay. We've seen how you can access these capabilities in ArcGIS Online and desktop...
05:36...now let's show you how you, as partners, can create your own solutions.
05:41So here's a great example of partner cooperation.
05:43It's a cool, new Flex app. It's called Change Matters.
05:47It was developed by some good friends and partners, KS Green Associates, DTSAgile, and Tukman Geospatial.
05:54And what it does is automatically map change.
05:58So here we are again in Palm Springs, and that's Landsat of 1975 on the left, the 2000 image in the center...
06:07...and on the right is a change image for those 25 years.
06:11In the change image, the green represents an increase in vegetation...
06:15...and we can clearly see a number of new golf courses and resorts that have been developed.
06:20The magenta area shows vegetation loss, and there's an area that used to be a date palm orchard way back in '75...
06:29...that no longer exists today.
06:32For a quick visual reference check, we can overlay our change image back on top of the 1975 image.
06:39And who would have thought, way back in '75, that Palm Springs was going to change like this?
06:46Finally, we can overlay that change image on top of our map.
06:49We can view it in any other client such as ArcGIS Online or Explorer, or we could continue to do further analysis in ArcMap.
06:58So to quickly wrap up, we want you to imagine how powerful it is, you can now take these same concepts anywhere in the world.
07:05You can make imagery actionable in your work.
07:09You can go way beyond traditional static image backdrops.
07:12And imagine all the possibilities and market opportunities that working together, we can bring to life.
07:19A new era has arrived.
The New Era for Imagery Has Arrived
Lawrie Jordan, Esri director of imagery, and Mark Romero, Esri technical marketing, share Esri's imagery strategies and preview the Global Landsat Imagery content that will be available in May.
- Recorded: Mar 6th, 2011
- Runtime: 07:22
- Views: 12442
- Published: Mar 31st, 2011
- Night Mode (Off)Automatically dim the web site while the video is playing. A few seconds after you start watching the video and stop moving your mouse, your screen will dim. You can auto save this option if you login.
- HTML5 Video (Off) Play videos using HTML5 Video instead of flash. A modern web browser is required to view videos using HTML5.