00:01I'd like to take a few minutes and share with you Esri's imagery strategy going forward.

00:07At the top level, our strategy is based on the understanding that imagery is one of those special technologies...

00:13...that is both a vertical industry in and of itself as well as a horizontal technology...

00:19...that cuts across all sectors of the GIS marketspace.

00:23In the 30-plus years that I've been working with imagery and GIS together...

00:27...I can hardly think of a single example of a GIS that didn't use imagery at some point in its life cycle.

00:34So in a sense, all of us here today are not only GIS users, we're also partners together in imagery.

00:46We're witnessing some important trends in imagery that have strong and positive implications for GIS.

00:53Today, we have access to an enormous volume of high-resolution imagery in near real time.

01:00The variety of these sensors and platforms covers the entire spectrum of light...

01:05...from panchromatic through hyperspectral and beyond.

01:09The increase in accuracy and resolution has been nothing short of amazing.

01:14But perhaps most significantly, these trends are setting the stage for the next chapter in GIS.

01:21Mapping, measuring, and monitoring, everything that moves or changes on the surface of the earth, global persistent surveillance.

01:30I can't imagine anything more exciting than that, and we're well along the way.

01:35So what is our strategy to leverage these trends, to capture this vision, and accelerate this new era in GIS?

01:43The answer is, you, our partners, are the strategy.

01:49You represent the world's leading organizations throughout the entire imagery space.

01:54You conduct good science.

01:56You do good research, and then you apply that by building advanced functionality on top of our platform.

02:03And then you deliver that to our customer.

02:05We, and all of our customers, globally, have a critical dependency on you to deliver that complete solution.

02:13You are vital to our success.

02:15And we can't get there without you.

02:19A well-aligned strategy includes specific assignments, and so we depend on you as our partners to provide domain expertise...

02:28...in those areas of advanced technology that we simply just don't have the skill sets or bandwidth for.

02:34Areas like hyperspectral processing, or rigorous photogrammetry, or complex SAR radar analysis, just to name a few.

02:44We, at Esri, are continuing to evolve the ArcGIS platform.

02:50We're adding common functionality for imagery throughout the core.

02:54We integrating breakthrough image server technology including dynamic mosaicking and on-the-fly processing.

03:01And all this has been implemented in an architecture that's been both designed and proven to be massively scalable.

03:09So when we add all this together, the customer receives a complete solution.

03:13When the customer succeeds, we all succeed.

03:18To further spur growth and demand, we're seeding the market for the global community...

03:27We'd like you to remember five quick things about something very exciting, the new global Landsat GLS dataset.

03:34You can find it on ArcGIS Online.

03:35...by making continuous investments in content.

03:36It'll become available to you beginning in early May.

03:39It'll come with a complete enriched set of images services.

03:43It's all available for free and even includes a really cool change application that's developed by one of our good partners.

03:51It's a lot more fun to take a look at than to talk about it.

03:54So let's take a sneak peek right now.

03:58Okay. So here we have 2005 Landsat coverage for the entire world.

04:04Now this is not a static backdrop.

04:06This is actually the original raw data rendered on the fly through a mosaic dataset.

04:12Now let's zoom in and take a little bit closer look, and Mark, let's hit one of our favorite spots, Vegas.

04:19Alright. So this is what Las Vegas, Nevada, looked like in 2005.

04:24But, what did it look like 30 years ago?

04:28Quite a bit different and smaller way back in 1975.

04:32But by 1990, we can see strong evidence of urban growth.

04:37And 10 years later in 2000, even quite a bit more additional growth.

04:42And this mirrors a global trend that we see of an explosion in urban development.

04:49Now let's jump to our current location, Palm Springs.

04:52We'll take that same dataset and we'll look at it on the desktop in ArcMap.

04:56And since we're accessing the original raw data and not just a static backdrop...

05:01...we could quickly and easily change band combinations for a different view such as, for example, natural color.

05:08If we wanted to do further analysis on this image, we could open up our Image Analysis window...

05:13...and access all of its dynamic functions, such as, for example, computing an NDVI vegetation analysis...

05:20...and with the single click of a button, here we can see areas of healthy vegetation in green.

05:25But you can now do this same analysis anywhere in the world.

05:31Okay. We've seen how you can access these capabilities in ArcGIS Online and desktop...

05:36...now let's show you how you, as partners, can create your own solutions.

05:41So here's a great example of partner cooperation.

05:43It's a cool, new Flex app. It's called Change Matters.

05:47It was developed by some good friends and partners, KS Green Associates, DTSAgile, and Tukman Geospatial.

05:54And what it does is automatically map change.

05:58So here we are again in Palm Springs, and that's Landsat of 1975 on the left, the 2000 image in the center...

06:07...and on the right is a change image for those 25 years.

06:11In the change image, the green represents an increase in vegetation...

06:15...and we can clearly see a number of new golf courses and resorts that have been developed.

06:20The magenta area shows vegetation loss, and there's an area that used to be a date palm orchard way back in '75...

06:29...that no longer exists today.

06:32For a quick visual reference check, we can overlay our change image back on top of the 1975 image.

06:39And who would have thought, way back in '75, that Palm Springs was going to change like this?

06:44Wow.

06:46Finally, we can overlay that change image on top of our map.

06:49We can view it in any other client such as ArcGIS Online or Explorer, or we could continue to do further analysis in ArcMap.

06:58So to quickly wrap up, we want you to imagine how powerful it is, you can now take these same concepts anywhere in the world.

07:05You can make imagery actionable in your work.

07:09You can go way beyond traditional static image backdrops.

07:12And imagine all the possibilities and market opportunities that working together, we can bring to life.

07:19A new era has arrived.