00:01I'm going to talk about how we put GIS capabilities within web browsers.

00:08The initial motivation for us to build the ArcGIS Web Mapping APIs...

00:12...was to enable you to create a brand new wave of GIS applications within web browsers.

00:19Applications that would exploit the full capabilities of GIS services...

00:23...but offering a new user experience, an engaging one, for any user.

00:30On top of this foundation, the ArcGIS APIs for JavaScript, Flex, and Silverlight...

00:36...we in Esri have been working very hard on new projects.

00:41We are now working fully configurable and out-of-the-box web mapping applications on top of these APIs.

00:49And Bernie will cover a few of them that we are hosting on ArcGIS Online.

00:54I'm going to talk a little bit about the bottom tier.

00:58Those are applications that can be downloaded by any user, configured, and deployed.

01:04It's an experience that includes no development for building these GIS applications in a web browser.

01:11Many of you are probably familiar with the ArcGIS Viewer for Flex...

01:14...people download it, tweak on a few XML files, and they get fully functional apps without a single line of code.

01:21This week we are announcing a new flavor of this viewer. It's based on Silverlight.

01:28One of the things I like about this new Silverlight viewer is that it ships with this site builder application.

01:37Allows me to follow a "what you see is what you get" experience for building these applications.

01:43This is how you author the new apps. You can define the content of your map, like the extent, but also any ArcGIS service on top of it.

01:52You can also configure the functionality of the application, and there are many out-of-the-box tools that are available to users.

02:00And I want to highlight the geoprocessing task, which will connect to the analytic capabilities of ArcGIS Server.

02:07Aside from content and tools, I can also define the look and feel of my application with the logo, the title, and even these layouts...

02:16...which define the location of the tools and maps within the mapping application.

02:22By simply clicking the Deploy button, I'll create a brand new web application, and without writing a single line of code.

02:32Our story with our users is going to be download, configure, and use.

02:40And this is a powerful proposition. A lot of people want to do that.

02:44However, for you, the story's slightly different.

02:47We want you to download, rip apart, and deploy these applications.

02:51We've put many tools in them, but they will become these 80 percent viewers.

02:57There's no way we can create all the tools needed for all the business workflows.

03:01And that's a role that you can play in.

03:04These viewers for Flex and Silverlight provide you with an extensibility framework...

03:08...so you can add new add-ins that work within this environment.

03:11From a usability point of view, creating a generic user interface and pretending that that will work in any business case...

03:18...is just going against all the rules of usability and web design.

03:23But these viewers also are extensible from a look and feel point of view.

03:27You can create your new layouts and actually tailor these applications to feed into any business case.

03:34I think this is relevant to you, because these out-of-the-box viewers are going to set the bar for what our users expect out of the box.

03:45I also want to highlight some of the work we did with SharePoint.

03:48How many of you have customers that deploy SharePoint?

03:51Can you raise your hand? That's a lot of you.

03:55Let me share a few hints here. This is a SharePoint site I configured out of the box without coding anything...

04:05...a little map here that is pointing to ArcGIS Server services...

04:08...and is displaying on top information which is coming from a SharePoint list.

04:13Any SharePoint list within SharePoint that has addresses or x,y locations can be displayed automatically on top of an ArcGIS map.

04:22And that's very useful because you can get into places that you couldn't reach today.

04:30Once information is in the map, you can actually plug into ArcGIS Server functionality.

04:35In this case, I'm using the routing capabilities with time windows to route within all the calls-for service within my SharePoint site.

04:45I think that's pretty interesting, isn't it? Configurable.

04:50Download the web parts, run them into SharePoint, extend them to tailor specific business workflows.

04:58From a scheduling point of view, I want to highlight two milestones. One milestone is actually this week.

05:04You can go to betacommunity.esri.com and download the latest version of the Silverlight viewer. It is in beta.

05:15When we get to the User Conference, we plan to have a final release of this viewer...

05:19...and hopefully by then you'll have many add-ins working on top of it.

05:23In the User Conference, we will also release the site builder flavor for the ArcGIS Viewer for Flex.

05:34Let's switch gears a little bit. I'm going to talk about the role with mapping APIs right now, the developer experience.

05:41I'm pretty sure you got the memo, but I don't want to miss this opportunity to say that the Web ADF is no longer part of our strategy for web mapping.

05:49[Audience cheering]

05:53Wow. That took me by surprise.

06:04I don't...I think you got it already, right?

06:07How GIS APIs for JavaScript, for Flex, and Silverlight basically allow us to create applications much more quickly for half the price...

06:16...and these applications are faster, better looking, more easy to maintain.

06:22Our strategy with these APIs is to release very quickly. Be very aggressive with our releases, but without breaking code.

06:31Milestones. This week, you can go to betacommunity.esri.com, download the latest Silverlight API. It's in beta.

06:40You can also go to the Resource Center and use the new JavaScript API.

06:44Next milestone. The User Conference.

06:46We'll release the 3.0 versions of these APIs, which will be able to access the new capabilities of ArcGIS Server 10.1 beta.

06:55In the meantime, I want to demonstrate very quickly a couple of features that I think are very interesting...

06:59... and these features are in the new APIs that you can use today.

07:04The first one is panning across the date line. A map with no edges.

07:08[Audience applause] I really thought this would excite you.

07:11But it's not just about displaying. You can also query and even edit in this mode.

07:18Here you can see how graphics behave here with the date line. Is that cool?

07:26Second thing, snapping. I'm going to draw a geometry here. Just push the control and I'm snapping to the line.

07:35How do you get this without a single line of code?

07:38Just upgrade to the latest version of the APIs and you'll get snapping right out of the box.

07:46Okay. Let's go back to the slides. One last thing.

07:52With the web mapping APIs, our intent is to offer you flexibility...

07:55...so you can build these web applications on top of the most popular web development platforms today. Flex, Silverlight, and JavaScript.

08:04Often, you ask the question, which API should I use?

08:08Well, we probably would have to have a conversation about that, but I think often we get distracted by that question.

08:15The big challenge, or the big question, is not which API I use, but how I use them.

08:20The big challenge we have is not about picking the right technology today.

08:24It's about using the technology right.

08:26The big challenge we are having as a GIS community today, with GIS on the web, is all about usability.

08:32We need to change the way we think about building web apps, and think you can't release without usability testing anymore.

08:39You need to think about that very seriously.