00:01Esri Maps for Office enables you to understand
00:06It gives you the tools you need to analyze and
00:08...to get insights that you are missing when you
00:13Let’s say you work in the GIS group for a
00:18Your marketing group is getting ready for a new
00:21...and wants to reach early adopter customers to
00:25They have decided to put up a billboard ad to
00:29They have shared with you an Excel spreadsheet that contains a list of customers...
00:32...who bought the last generation gadget; and a
00:37You can help the marketing group find the right billboard location...
00:39...based on proximity to existing customer locations.
00:45With Esri Maps for Office, you can map customer locations and create a heat map...
00:48...that clearly shows the density of customer locations.
00:52You can add the billboard locations to the same map.
00:55Some of the billboards are not available for new ads so you can remove those locations...
00:59...from the map using Excel’s filter tool.
01:06Notice that there are a lot of customers and available billboards...
01:08...in the areas northwest and southwest of downtown Los Angeles.
01:13To take a closer look, zoom into one of the areas.
01:18Using the select tool in Esri Maps for Office, you can pick a particular billboard...
01:22...and find all the customers that are located within a 2 miles radius.
01:31You can see that there are 35 customers in this billboard’s proximity.
01:34You can also choose to find customers by drive times.
01:38Now zoom into the other area and perform the same analysis.
01:52You will find that there are 44 customers within a 2 miles range...
01:55...of the selected billboard in this area.
01:58This would be a better choice for the billboard ad...
02:00...as it can be seen by more customers as compared to the other location.
02:04Based on your analysis, you can now make an informed recommendation...
02:07...to your marketing team.
02:09Learn more about how you can use Esri Maps for Office to gain deeper insights about your data.
02:13Sign up for the free 30-day trial.