00:01In this presentation, I'm going to describe different ArcGIS deployment patterns.
00:08The goal is really to put the ArcGIS portfolio products in context...
00:12...so you can understand how you can deliver GIS capabilities within your organization with the ArcGIS products.
00:20At a high level, ArcGIS can be thought of made out of different components.
00:26One of them are the apps. These apps are important because that's how people experience ArcGIS.
00:32Now these apps are powered by GIS [unintelligible] infrastructure, which you see represented in this slide.
00:40And the next slides, I will actually go into the details of what these different apps in GIS infrastructure really mean.
00:46As I said, apps are important, because that's how people experience ArcGIS.
00:51ArcGIS has a wide collection of different applications.
00:55They range from professional-grade applications, such as ArcGIS Desktop...
01:00...to simple mapping applications that run within your mobile device or a web browser.
01:06ArcGIS applications can also run embedded within tools like Microsoft Office...
01:12...IBM Cognos, SAP, MicroStrategy, and many others.
01:16The apps are supported by ArcGIS [unintelligible] infrastructure.
01:19And one of the components of this infrastructure are the GIS servers.
01:23GIS servers are important because they help you access your data...
01:28...could be a file, a database, or maybe real-time streams of data...
01:34...and transform them into web services.
01:36That's how we put GIS capabilities on the network, so they can be accessed by anywhere and at any time.
01:43GIS server technology is really about transforming your data into things that people can access over the web.
01:50If GIS servers are about your data, ArcGIS ready-to-use content is about...
01:56...contextual information that you will use to complement your own datasets.
02:00Ready-to-use content includes basemaps, like street maps, imagery, but also demographic data, and so on.
02:08The beauty of ArcGIS is that you can put together these GIS services that represent your own data, and the ready-to-use content...
02:16...and come up with useful information products; information products that really people understand.
02:21ArcGIS has mapcentric content management system. I will refer to it here as "the portal."
02:28The portal is basically an abstraction layer that allows you to transform data into...
02:33...information products, but also control who can access what.
02:37This is helpful to make sure that sensitive information doesn't get in the wrong hands...
02:42...but also to make sure that people have access to relevant information to them, not just everything.
02:48The portal is really at the heart of the center of the ArcGIS system and connects your data with people with apps.
02:57Now you can see that we went through some of the details.
03:00You can see the apps component of ArcGIS on the left, the GIS infrastructure.
03:05And I described different aspects of it, the servers, the portal, and also the ready-to-use content.
03:12In the next slide, what I will do is to try to align the ArcGIS portfolio of products with these generic concepts.
03:21It's not obvious sometimes, when we talk about ArcGIS Online...
03:24...but ArcGIS Online actually delivers these three components, and they can be used all together or separately.
03:31Second, we have software offering for these concepts, the portal, the GIS servers, and the content.
03:38So if you want, say, the same map-centric content management system and collaboration tools...
03:44...as you've seen ArcGIS Online, we have a product called Portal for ArcGIS.
03:48This is actually a new product in the 10.2 release.
03:51It's delivered, or packaged, as an extension to ArcGIS Server.
03:55Because, in fact, ArcGIS Server is kind of the on-premises or ArcGIS in-your-own-infrastructure product.
04:03If everything revolves in the cloud around ArcGIS Online...
04:07...when it comes to deliver ArcGIS within your own infrastructure, all revolves around ArcGIS Server.
04:13As you can see here, also for the content component, we have an offering the ArcGIS Data Appliance...
04:19...that allows you to get all the ready-to-use services, but in your own servers as an appliance.
04:25Here you can see different deployment patterns.
04:28And the trick here is that while all of these components exist of the SaaS tier and also at the software tier...
04:35...you can combine them as you see fits better for your deployment needs.
04:43So, if you really want to deliver ArcGIS, why would you pick SaaS, or software, or a combination of both?
04:50Well there are different factors to get to that decision.
04:54First, is how much it's going to cost you, energy-wise, time, money. What are the actual capabilities that you need?
05:02Because not everything is delivered equally at the different tiers.
05:06And finally, some things, the deployment pattern of ArcGIS, is really influenced by constraints that dictate...
05:12...well, whether you choose elements in the cloud or on-premises.
05:16Here is one typical deployment pattern. I will call it "ArcGIS without the box."
05:21Because everything runs in the cloud - your apps work against Portal, GIS servers, and content that are delivered as software as a service.
05:30The beauty of this deployment pattern is that you don't have to worry about the GIS infrastructure, because it's hosted by Esri.
05:36Tulip Oil is a company from The Netherlands and they adopted this pattern. Why?
05:41Well, they wanted to get access to GIS capabilities and they wanted that to be happening very quickly.
05:48So, they were not willing to spend a lot of time setting up an infrastructure.
05:53Also, the capabilities that we provide through our ArcGIS Online implementation were sufficient for them.
06:00They needed simple mapping tools that could be accessed from web browsers, tablets, mobile devices.
06:07ArcGIS Online is in fact an excellent entry point into ArcGIS.
06:11Another deployment pattern combines this software as a service tier of ArcGIS, ArcGIS Online with ArcGIS Desktop.
06:19And this is a deployment pattern that is more typical among existing ArcGIS Desktop users.
06:25Some of them have been using Desktop for years and they want now to share their work over the web and through mobile devices, and so on.
06:34The city of York in Pennsylvania is a great example.
06:37They created many maps with Desktop for many years...
06:40...but somehow they wanted to unlock these Desktop maps and make them available to people in the field...
06:46...particularly first responders that were carrying mobile devices or smartphones.
06:52So they basically used ArcGIS Online as an easy way to get their Desktop maps into the cloud...
06:59...and immediately make them available on the web, not for everybody necessarily.
07:04They can control actually who can access these maps.
07:07But again, in this case, they don't have to worry about the GIS infrastructure.
07:11Everything's pushed to the cloud and we share all these web services and web maps using our own infrastructure.
07:19Here's a hybrid approach, where people decide to combine some aspects of the ArcGIS system...
07:26...in the software tier and some in the software-as-a-service tier.
07:31This is a particularly interesting pattern for people who already have ArcGIS Server.
07:36The European Environmental Agency, for example, has been using ArcGIS Server for many years to deliver map services on the web.
07:44But they soon recognized the value of adding, complementing their ArcGIS Server deployment with the notion of a portal.
07:53Why? Because the portal allows them to very quickly create web apps on top of their ArcGIS services...
07:58...transform these services into information products that can be easily discovered...
08:03...and used from many different applications, almost effortlessly.
08:08So the next decision was, well, should I access the portal in my own infrastructure?
08:14Should I set it up or should I leverage the portal that already is available through ArcGIS Online?
08:21And for them, since many of these map services are meant to be public...
08:24...and the fact that ArcGIS Online is ready to go, they simply went and used it.
08:29So they kept older ArcGIS Server services and data within their own data center...
08:35...and then they delivered the ArcGIS Online portal component...
08:39...the front-end management system to deliver their web maps on the web.
08:45In their case, they have constraints. There are regulations that prevent them from moving data into the cloud.
08:50So they kept the data out within their own data center.
08:53But they also had cost constraints. How much time do I need to implement this portal?
08:59ArcGIS Online was an easy decision for them. It's there - they just need to use it.
09:04So you can get the best of ArcGIS Server and the best of using the Portal in the cloud.
09:09As you can see, the European Environmental Agency has also taken advantage of ready-to-use services.
09:14And they as well are coming from our ArcGIS Online offering.
09:19This company, Verizon, well, they chose a slightly different deployment pattern.
09:23They, too, recognized the value of the portal, but they had security concerns.
09:29They also had unique requirements to integrate their ArcGIS systems, servers, and portals...
09:34...with other third-party components that were running within their own organization.
09:40So as you can see, the constraints are playing a big game here.
09:43Security was key. For Verizon, they were not willing to compromise that.
09:49In their case, they chose to implement Portal for ArcGIS along with ArcGIS Server...
09:54...which obviously takes time and planning, as well, but gives you additional advantages.
10:01They truly can take advantage of all the capabilities of ArcGIS Server...
10:05...because the portal and the servers are working not only together, but also very close...
10:10...and they can also integrate much better with their own IT infrastructure, such as security, and so on.
10:17But you can see as well that they are kind of using a hybrid approach...
10:20...where they are actually fetching ArcGIS Online services from the cloud.
10:26It is really a very practical approach to enrich your existing maps with ready-to-use content.
10:32Finally, ArcGIS in a box. That's how I will define this deployment pattern...
10:36...where absolutely every component of ArcGIS is delivered within a box.
10:43You have the portal, the servers, the apps, and even the data, all shipping in an appliance.
10:50This is kind of an exotic deployment pattern because not everybody needs to have...
10:56...even their ready-to-use services in their own infrastructure.
10:59But some people that don't have an Internet connection...
11:01...or maybe they don't have a reliable Internet connection, choose to go with this pattern. And that's fine.
11:09The beauty of the ArcGIS system is that regardless of your needs...
11:13...you can deploy it, completely in the cloud, completely on-premises, or anything in between.
11:19And I think that's the conclusion or the moral of this story.
11:22ArcGIS is really not about the cloud. It's not really about Linux or servers or Windows.
11:28ArcGIS is really about geography and how you can get these geographic tools and maps into the hands of people.
11:34And how you would choose to make that happen, is actually your choice.
11:39We support deployments completely in the cloud, completely on-premises, or anything in between.
11:44Thank you for your attention.