00:01I want to now move on to the theme of this year's user conference - GIS Transforming Our World.
00:11When I first started looking into this magical word transformation, I found something really profound.
00:19It basically means change.
00:22Changing in two ways, however, changing both the physical but also the perception of what we see.
00:30And it seems to me GIS has a lot of relevance to both of those.
00:34Your work as we've seen just a couple of minutes ago is physically changing the world through all kinds of activities.
00:42But it's also changing how we see things.
00:45You know what I'm saying?
00:47It's a communication language, a kind of medium.
00:52Today our world is facing serious challenges.
00:56We get this kind of information from lots of sources - little scary.
01:02And it's clear to me that we need to fundamentally, collectively create a better future.
01:10Because if we let this continue, it ain't going to work out - simple as that.
01:16We need to leverage our very best brains, our best creative talent, our design talent, our technology...
01:26...our science, and create a more sustainable future.
01:30That's going to require some GIS talent, by the way, big talent.
01:37GIS is already helping us understand things.
01:40It's also providing a framework, a kind of practical means for transforming...
01:48...the world with all kinds of activities.
01:52Let's look at its characteristics.
01:54It's integrative, right?
01:58It's quantitative and analytic.
02:00It has the magical properties of organizing things systematically.
02:05And also it's built on our little science of geography, which is comprehensive.
02:12In this respect, it qualifies to really scale up.
02:16GIS changes, obviously, how we think and how we act.
02:22In that sense, it's transformational.
02:26It also integrates geographic science into everything we do - what we measure, how we analyze things...
02:34...what predictions we make, how we plan, how we design, how we evaluate, and ultimately how we manage it...
02:41...a whole workflow of activities.
02:45This technology, your work, well, we need to scale it up.
02:52We need to take it beyond projects or single systems.
02:58We need to embrace it inside of organizations and make it pervasive.
03:04So you might be wondering, well, yeah, that's a nice vision.
03:08Is this really possible?
03:10And I'll simply offer to you that, what GPS did as a technology is it totally transformed us...
03:19...as human beings so that we're never lost.
03:23You know, this little device, we're never lost.
03:26Nobody's lost anymore.
03:28I mean I remember when I was lost, now I'm not.
03:34My wife might argue with that but I try not to be lost.
03:41Think for a moment if we could make GIS exactly that pervasive - that our organizations would not be lost...
03:49...that our communities would not be lost, that our society would not be lost, that those trends would be reversed...
03:56..that we could actually dream of and create a more sustainable future.
04:01This is a powerful notion.
04:03And one that I think GIS professionals are up to the challenge - you, basically.
04:17At the same time, GIS is transforming, and this is very exciting to us.
04:22It's totally transforming into a web GIS, and its leveraging all this stuff.
04:30It's leveraging faster machines.
04:32It's leveraging the web and the cloud, and big data, and all those big trends.
04:38We're taking advantage of that.
04:40And it's also integrating all of the new measurement stuff - advancing GIS with remote sensing, GPS, and 3D...
04:52...and all those things that we are evolving along.
04:55Also integration with pervasive information, all that's on the web.
05:02And what's emerging is a new little pattern.
05:05It's a pattern of apps that make cool maps, that do analytics, that provide pervasive access to your work...
05:13...that support content management better and go online with content, and more collaboration, and why?
05:23Well, what does this mean?
05:25GIS is getting easier, it's getting more accessible, dramatically, and it's becoming social.
05:34Now let's start with this.
05:36GIS in a web environment, or what I like to call web GIS, can represent all the data types.
05:43It can represent certainly maps, designed to do that, and imagery, and different kinds of services.
05:49But it's increasingly able to bring in all kinds of tabular data, enterprise data, spreadsheet data, big old SAP databases.
05:59It can also integrate social media and sensor networks, real-time information, and especially more recently...
06:07...the whole world of big data, providing a new sort of medium for us to work with.
06:15This web GIS pattern also provides a new pattern for integration.
06:20And I want you to notice carefully about this.
06:24Traditionally and historically, it was the big database can - the geodatabase.
06:28We had to very carefully integrate our data with data models and work that out.
06:34And that's really good work, and most of you have done that kind of work.
06:37But the web GIS represents a fundamentally different pattern.
06:41It means that we can integrate things dynamically from distributed services, using web services and web maps.
06:51And this enables a more flexible and more agile approach.
06:57This web GIS actually can integrate anything through dynamic linking, everything on the web...
07:05...through visual overlays, like mashups, through, and you'll see a lot of this this morning...
07:12...distributed spatial analysis, bringing content in from multiple places and doing modeling from this...
07:19...distributed dataset to help do exactly what you do all the time, which is the core science agenda of...
07:26...developing relationships and patterns, and understanding processes more effectively.
07:30...the barriers between organizations that separate them.
07:32This web GIS also has another magical ingredient, which means it breaks down, it is about breaking down...
07:42Well, I'm in this department, and I'm in that department.
07:45I'm in this agency, I'm in that organization.
07:48With this environment, we can fluidly integrate our different disciplines and our different activities without...
07:56...the humanness of having to all agree on one thing, which we have a real problem doing.
08:05There's a really great organization that was just, is just now emerging called NISC.
08:10And they're what I would call a poster child for this in emergency management.
08:14Many of you remember Katrina and the kind of hurricane disaster that occurred there.
08:18There was also a disaster in terms of our response at different levels of government.
08:22It didn’t quite work out.
08:24People didn't share information.
08:26NISC actually is a multigovernment and private-sector organization that allows dynamic integration...
08:34...and sharing of information.
08:36And they're here today.
08:38But they're just a pattern - or and they are just a pattern.
08:42This kind of pattern of using the web GIS is showing up in Central and South America.
08:48It's showing up in federal agencies.
08:49It's showing up actually in hundreds of your cities around the world.
08:57Web GIS has one other interesting ingredient, which is, it can help us organize our work...
09:03...providing content management for all the maps, and apps, and models, and also it simplifies...
09:09...the ability for sharing these within, not just for myself, but within my group, or within my organization.
09:16It’s very magical in that sense.
09:19So I'm attracted to this pattern, as you can tell.
09:23I'm very attracted to it as a framework for us to be able to scale up.
09:30I think web GIS is actually starting to transform everything we do.
09:36And who's leading it?
09:39You're understanding the technology.
09:41You're embracing these patterns.
09:43You're sharing these and that's in part what this meeting will be about is I'm doing this, here's that.
09:49We've got to learn this very quickly, and this week is the time to do it.
09:55GIS professionals will be essential to be able to make this.
09:59It isn't going to happen from some outside influence.
10:01It isn't just a simple kind of approach for mapping.
10:05It's systemic in organizations, that's where we have to build it and that's where it comes.
10:10So I simply want to start off this meeting by saying, wow, we suddenly have a different kind of GIS, and a very exciting one.