00:04Mobile GIS helps us better use our maps in the field, collect information, and collaborate with others.

00:12And now we can leverage the capabilities of the iPhone into our existing GIS workflows.

00:17ArcGIS for iPhone is part of the existing ArcGIS system, and it's a great way to not only capture information and look at maps…

00:27…but probably more importantly, it's a way for us to leverage our existing enterprise GIS services and really extend our GIS to a much wider audience.

00:37Let's take a look.

00:40This is the ArcGIS for iPhone application.

00:43Using this application, we can find and discover content.

00:46I can search galleries of information.

00:49I can browse by most popular maps, the highest-rated maps…

00:53…or I can access and use my own maps that I publish and host myself.

00:59And I've created a group called ArcGIS 10, What's Coming?

01:02So here are some maps in this group.

01:04I'm going to open the Fort Pierce dashboard map.

01:08So here we see a map of Fort Pierce, Florida.

01:11So using all of the iPhone applications, I can tap and zoom in, pan around this map.

01:17But what's really interesting about this map is that it was authored with a stored query.

01:23So if I want to search for service requests in and around the city of Fort Pierce, I can do that.

01:28So let's search for all the closed requests.

01:30Here are all the staff in the field right now.

01:33Let's go take a look at the map, and we can see the requests that they have completed in the field.

01:39So we'll zoom in just by tapping.

01:42So here are the service requests; I'll touch this one.

01:46We can see Steve Jones and the information that he has captured and updated about a streetlight, a repair project that was happening in the city.

01:54This is one example of how we can use the ArcGIS iPhone to solve problems in and around our community.

02:01I'm going to find another map.

02:03This is a tax parcel map that I'll open up.

02:07So this was designed for our property tax assessors so they can enter in a property ID…

02:16…locate that parcel on the map…

02:21…and find out information about assessing this property.

02:24So if I wanted to identify this feature, there's the parcel, and there's all the information that's recorded with this particular parcel.

02:33But as a property assessor, I need to know as much information as I can about this particular property or this area.

02:42So I can bring in a different service and we'll see that this map actually hosts multiple services.

02:49So not only do we have a basemap, but we also have operational information.

02:55Here I'll turn on the operational information.

02:57Let's identify this; this is for recent sales and foreclosures that have occurred in this area.

03:03So I can bring in a totally separate layer of information into my map.

03:06And here we see all of the information that's there that's going to help me make a better decision about how this property is assessed.

03:17So far, all of the examples I've shown you are using the standard ArcGIS for iPhone application.

03:22There are going to be scenarios where you may want to develop or customize your own branded iPhone application.

03:29And to handle that, we're releasing an ArcGIS API for iPhone.

03:34So let's take a look at a customized application to see a good example of when you might want to customize your own.

03:41This is an example of a custom ArcGIS for iPhone application in which a city can leverage their existing enterprise GIS services…

03:50…to reach a much wider audience with their GIS workflows.

03:53In this case, we're creating a service request in which the citizens of this community can interact with their local government.

04:00So I may identify an area, and using the GPS functionality of the iPhone…

04:05…I can just GPS something I might notice or observe in and around the city.

04:11So I'm going to enter the details about this.

04:13Maybe use the phone, the phone's camera, to take a picture.

04:17I already have a picture.

04:19So I'm just going to grab something that I have noticed in the community, a problem with a pothole here.

04:25So I'm just going to choose what type of problem I'm observing; in this case, it's a pothole.

04:31I can give it a description.

04:34Update my contact information to send…

04:38…if I want to be notified or stay in the loop of what's happening with this particular incident.

04:42I can submit this back to the city, and then they can take this, leverage it right in with their existing workflows, and address this problem.

04:50I'm certainly helping them generate and maintain the city around us.

04:56The iPhone provides a powerful and easy-to-use interface.

04:59And thanks to the ArcGIS for iPhone application, we can leverage our existing enterprise GIS services…

05:06…and extend the reach of GIS to a much wider audience.

05:10ArcGIS for iPhone is going to be a freely available app from the Apple App Store, and you'll be able to download it soon.

05:16Thank you.