00:01I want to move now to a little discussion about the enabling technology, which is a strong pillar for that.

00:10And talk specifically about Esri's work and our work, basically.

00:15As many of you know, I have a lot of smart people around me.

00:21Much smarter than me, that are brilliant, actually, and I feel privileged every day to go to work and work with them, support them.

00:30People like Scott Morehouse and Sud Menon, Keith Ryden, and dozens and dozens and dozens...Clint Brown.

00:39Many of them are here.

00:40And they're here all week to listen to you and work with you and share what they've been up to in the last three years.

00:48What they've created is a new milestone.

00:51Some of you have been with us 30 years, from the very first User's Conference when we made a commitment...

00:58...that we would build products and work for you and evolve it.

01:02Lots of milestones have happened...now version 10.

01:05I think this is a new step and hopefully by the end of today you will understand why.

01:14ArcGIS 10 is a complete system for geographic information. It makes it easier.

01:22It makes it much more powerful, and it's designed to be everywhere, to be pervasive GIS.

01:31It takes these basic concepts of discovery and creation and managing and visualizing...

01:36...and analyzing and sharing and collaborating...

01:39...all of the things that we love about GIS, and integrates it into one system.

01:46People can get at this collective knowledge through a variety of clients.

01:51Of course, the [ArcGIS] Desktop client, which is an authoring and using tool...

01:56...but suddenly it opens up with things like Android phones and iPods and Windows phones and the like.

02:03And the Web itself. Opening up what you create to everyone else.

02:10And your geographic knowledge is stored locally or in enterprise systems or increasingly in the cloud.

02:19Or you use cloud resources, maps and data, in all of your applications.

02:26This is a bold and interesting vision, that we have one system among us, rather than individual pieces.

02:33We get connected with the knowledge that we create and share, and we share it with everyone.

02:40One of the key mechanisms for that was thought out by Scott and Clint, called an intelligent map.

02:49Intelligent maps are a big focus of version 10...

02:52...and they're a way to simplify all the complexity of geographic information systems, taking data models...

02:59...which are very important, and analytic models, geoprocessing models, specialized cartography, tables, charts, workflows...

03:09...and of course metadata and, I wouldn't say hide it, but basically, hide it, behind a map. A map that I can share with you.

03:21You can interact with it, you can query it, you can edit my map...

03:25...you can take my data of my map and throw it away and pour your own data into it.

03:32A kind of shareable template of geographic knowledge.

03:36So we know that geographic knowledge is more than the data, it's all of the other pieces...

03:42...but maps are the way that we communicate our stories and share our data effectively.

03:49So this initiative is about simplifying working with ArcGIS and also being able to communicate what we do with everyone else.

03:59There are actually hundreds of improvements in ArcGIS 10. They make it easier and more productive; things like fast display.

04:06Or the template idea, which I just shared. Or automatic map books built into the system.

04:12Or template-based editing, where I can just bring in a template and start editing into it. Much simpler.

04:19And integrated in the system is a complete parcel management system.

04:23And then there's the online part, where I have online content available to me in my system...

04:30...and templates that I can download for free and use and share my own templates...

04:35...and share my own data and share my own knowledge.

04:37This is the part that excites me most.

04:42ArcGIS 10 extends ArcGIS and makes it a stronger, scientific platform, integrating time...

04:49...so at the data management level, at the tools level, and of course at visualization, ArcGIS becomes time aware.

04:58And also, many new, advanced tools, analytic tools like fuzzy logic tools...

05:04...and then at the heart and soul and center of ArcGIS is Python, a scientific programming language.

05:10Python, which not only gives a nice scripting and programming language but also connects to the open source world...

05:18...where there's interesting statistical tools and mathematical tools and modeling tools...

05:23...and it also opens up ArcGIS tools to that world, as well.

05:27Finally, finally, ArcGIS has become a full-fledged 3D environment at the data model level...

05:37...at the geoprocessing level, and of course at the visualization...

05:41...with many new enhancements to make it fast and this whole vision of a virtual city, GIS, supported by GISs, is able to be done.

05:53ArcGIS is open. We have committed for many years to open standards.

05:58And we certainly support the OGC and ISO and World Wide Web Consortiums in making sure our system is standards based.

06:11And then there's another convention of being open, which is open APIs. At 10, we have an open API for the full geodatabase.

06:19We also have APIs which are free; they can access on the Web our Software as Services.

06:26Silverlight and JavaScript and Flex, so custom toolkits.

06:31And also an API that integrates our tools fully with SharePoint.

06:36And then in a few weeks we will release a new REST API into the open world using a standards process.

06:45This will be equivalent to the shapefile release that we did in 1992, I think it was...

06:51...which provides a new pattern and will pioneer open access in the Web environment.

06:59So, supporting traditional standards, definitely important, but opening and pioneering new access ways on the Web.

07:08I've talked a little bit about [ArcGIS] Mobile.

07:10Most of you who are at least awake know that billions of smartphones are on the horizon.

07:21The iPhone, the Android phone. Windows' and Microsoft's new initiative, which are coming out later this fall.

07:29We are putting ArcGIS in that environment. We released the iPhone App...

07:36...I think it was last Tuesday, and we had 500 downloads already on Tuesday.

07:41And the next day 1,000; the next day 2,000; and the next day 4,000; and the next day 8,000.

07:45We now have over 30,000 downloads and it's just...is this Sunday? It's geometrically increasing.

07:52People are very interested, and the ratings on this are just phenomenal, of course, by our users. But, a lot of them are not our users!

08:01They're accessing the map services in ArcGIS Online and just having a lot of fun.

08:07People are naturally interested in accessing this kind of information.

08:13Our initiatives here are to empower access to services, but also, like the people from CitySourced showed...

08:23...bring community information back into the city.

08:27And that's from citizens or from mobile workers, so that the enterprise is connected with everyone else.

08:36We're also making advancements in our ArcPad tools, our traditional field collection tools for better data editing and use.

08:44And also we've introduced something called photo capture...

08:47...so I can capture a photo and the photo is sent back to the server and it enriches situation awareness.

08:54I'm very excited about this particular development.

08:58Another big one for me, thanks to Lawrie Jordan and a whole team of people...

09:04...is that imagery becomes a core part of our software at version 10.

09:10It's just another layer; that's one way to think about it.

09:12But it supports all of the rich visualization and analytics and data management and dissemination tools that people have expected for imagery...

09:21...high performance imagery systems, to do. It has a few interesting, unique things.

09:26One of them is it's massively scalable, so I can take literally hundreds of thousands of images, or millions of images...

09:34...and use a new tool called dynamic mosaicking, which connects that huge repository of unprocessed imagery...

09:41...and serves it out dynamically, through a dynamic mosaicking tool.

09:47This is going to open the world to imagery and near real-time imagery.

09:53The other interesting technology is on-the-fly processing, which is embedded in the server, but also embedded in the desktop...

10:01...so high-performance visualization and analytics are just part of your ArcGIS Desktop.

10:08You don't have to have two systems anymore, unless you want to do advanced processing and analysis...

10:14...and for that we have worked closely with a number of partners, like ITT VIS and PCI and others...

10:21...to wire in our platform so that these applications can be extended.

10:27Again, in about two months we will include a global library of imagery for the world. Imagery and elevation.

10:37We are picking up on Secretary Kempthorne's challenge two years ago here at this meeting, and taken huge libraries of Landsat data...

10:47...built them into an image server environment, and they'll be available to you for free.

10:51This is a color mosaic of the world, it's also Landsat from 1980, 1990 to year 2000, 2005...

10:58...it's an elevation data service for the entire world, and you as users will be able to download this data, or just use it as services.

11:08Not just pictures, but also do multiband manipulations, NDVI, topographic analysis like a slope map on the fly, off the Web.

11:18And that's part of ArcGIS.

11:24That's good.

11:31Content is becoming a fundamental part of how we deliver ArcGIS to you.

11:37We now have thousands and thousands of ready-to-use maps and services for the whole planet.

11:44And some of that work is being done by us, and others by you.

11:49A topographic map for the planet now exists and it's getting better daily.

11:53A street map for the planet exists and it's getting better.

11:56And this is a consumer map; these are authoritative source maps, often with data from yourself.

12:03We've also brought in Microsoft as a partner, and shared Bing Maps freely for you to use, and also the OpenStreetMap service...

12:12...so that you can use that new open, growing world, as well.

12:16There's a ton of socioeconomic data, thematic data, and then there's all the data that you are contributing, as well.

12:23This is a very interesting idea.