00:01The classic patterns of the desktop for individual use, the server for serving information out...

00:08...and the federated patterns are intact and strengthening at version 10.

00:15But we're also introducing a full-fledged new pattern. And this is the pattern for me that excites me most.

00:23It's the Web cloud pattern. Some of you are familiar with cloud computing.

00:28Basically, cloud computing's idea is that there is out on the Internet, on the Internet platform...

00:36...computers that I can use and scale as an on-demand kind of service.

00:42IBM likes to call this on-demand computing. Some of it is commercially available like Amazon.

00:49Other ones are doing it with cloud-based government clouds that are big computer centers that centralize computing and do interesting things.

00:58The cloud pattern is intriguing for us because I think it is the foundation for us to really connect all of us together.

01:07What do I mean by that?

01:08First, ArcGIS, in a very simple sense, is now in the cloud. The servers can be rented in the cloud.

01:18You can rent cloud computing, like from Amazon now and later from Microsoft with Azure and other platforms...

01:25...and use it to complement services of your own configuration like this particular diagram shows.

01:32So you have an on-premise server, you have some on-premise clients or off-premise clients...

01:37...and the cloud maps, like Bernie showed you, basemaps, can be used in this case for free as part of your overall systems.

01:48This provides you scalable infrastructure for certain sorts of things like the basemaps.

01:54But in the case of City of Miami, they wanted to stand up very quickly a cloud-based implementation...

02:00...and in two hours they were able to access it, put their data into it, and have an application running.

02:06We had a similar experience in the gulf when the emergencies began...

02:11...and then recovery.gov in the White House moved all of their stimulus applications for open government to the cloud this spring.

02:22This is very fast, it has elasticity, it's scalable, and it's very reasonably priced as it turns out.

02:32This is in our future, not totally moving our systems over, but as a kind of complement, and this is one manifestation of that.

02:40It provides us new platform flexibility, all of us.

02:45Another version of this is what I would call the next big step.

02:51And, okay. This is it. This is basically ArcGIS Online.

03:00This is providing a cloud resource as part of your software that's available to everyone and can connect us.

03:09This is a vision that you asked us to work on about five years ago, not in this room, but in a room upstairs.

03:17You said we'd like to have some way that users can actually collaborate.

03:23This system allows multiple services to be registered and shared and maps be put into the cloud much like Flickr, like sharing your photo.

03:35Some people have called this "geo-Flickr," but it's really like...it's ArcGIS.

03:41You can put your maps up there and then anybody can look at it.

03:45They can look at it. They can download the data, or they can look at your services.

03:49Or maybe you don't want to share with everybody.

03:51Maybe you just want to share with people in your community...just archeologists get to share.

03:57Or a group of conservation people here in the audience got together and said we're going to organize all conservation information...

04:05...this is called data basin, by the way, and set up groups.

04:10Some of it we want to share; some of it we want to keep more closely held...

04:14...because we don't want everybody to see it because it might do some damage.

04:19This system basically is a network of distributed services that can be discovered or maps and then mashed up...

04:29...and this exposes itself in two ways, as apps or maps.

04:35Because of Apple we know the Apps Store. That's kind of the concept here.

04:39But also, there's a map store. So I can find maps. I can find apps.

04:44And I can use them in any of my clients as services or datasets, including the open API that I've been talking about.

04:52That means we're providing a kind of cloud hosting part of your software.

04:58This isn't something you have to buy or anything.

05:00It's just there, and it's an opportunity for you to share and discover each other's resources...

05:08...Nice maps, sharing environment, communities, social networking, free viewers, like Bernie was showing a moment ago...

05:17...the ability to mash up, you can share your data with everybody else in the world, if you want to, free open APIs...

05:26...standards-based, hosting if you want to, and in the future, this whole system will be moved over to premise-based systems.

05:37Again, it's nice to talk about this in a diagram, but Bernie always tells me to shut up, show it. Okay, Bernie, show it.

05:46Thank you, Jack.

05:49 This is ArcGIS.com, and a good way to think about this is that it's a new part of the ArcGIS system.

05:56And it's a great place to begin your online GIS experience. We're going to begin our experience this morning by looking at a gallery.

06:05This is a gallery of featured maps and apps from the ArcGIS community.

06:12And as I find something that looks interesting, I can hover over it and get a little more information.

06:18For example, here's a map of the Tennessee River Gorge, and I see that it's highly rated. It has received five stars.

06:24I can also click to open its details and learn more about it.

06:28So here's a more detailed description, and I also can see the layers that have been used to create this map.

06:35There are other ways that I can look for maps. I can do a search, or I can look at the highest-rated maps.

06:42These are the maps which are currently the highest rated by users. I can also look at maps which have received the most views.

06:49So these are the maps that have gotten the most views, and here are the most recent ones I can sort by date.

06:56So this changes all the time. I always like to look at this to see what interesting new maps people are adding.

07:04Now groups are a way that we can organize what we share, and groups can be public or they can be private.

07:10Here're some groups that I'm a member of or that I've created.

07:14Here's my California maps and apps group, and inside that group I can see some shared items that pertain to California.

07:24And there are other kinds of groups that aren't necessarily membership groups but serve to organize data.

07:30For example, here's the Esri data and maps group, which has lots of reference services in other layers...

07:36...which you'll find useful in making your own maps.

07:40And another important group I'd like to highlight is this national maps for USA group.

07:45This contains data from the National Map, the USGS, EPA, and many other federal government users.

07:55So I've shown you very briefly how we can discover and organize our content. Now let's go ahead and make a map.

08:05I've opened up the built-in ArcGIS.com viewer.

08:09This is a lightweight JavaScript application, and I can choose from any of the basemaps that we took a tour of earlier...

08:16...but I'll stay with the topographic basemap and what I'd like to do is make a map of Washington, D.C.

08:23So we'll search for the location and zoom there, and let's zoom in a little bit further...

08:31...and as I get closer, you'll see the detailed content that's been contributed to the basemap by the District of Columbia.

08:38Now I'd like to do more with this map and add content, and I can add content from ArcGIS Online.

08:45I can also search the open Web for content, and I can connect to a specific ArcGIS Server, maybe a server within your organization...

08:54...and I can also search for content within groups that I'm a member of and I'll open up one of those groups and we'll take a look.

09:01Here are the Washington, D.C., parcels. I have a little preview of what that might look like, and I can click to add it to my map.

09:08Now we're not adding local content. We're adding live Internet services to my basemap.

09:14Here's the zoning. Let's go ahead and add that to my map as well.

09:19So once I've completed my map and I'm satisfied with what I have, I can go ahead and save it.

09:28Now when I save it, I'm prompted to give it a title and I also need to provide some tags. The tags are useful for search.

09:40And I also need to give it a brief summary, and I'm taking some shortcuts here.

09:44Let's go ahead and save the map. Now we're not copying any data.

09:48Instead what we're doing is we're saving this map into our ArcGIS Online account.

09:54And we're just remembering the references to these live Web services that I've connected to.

09:59Now I can view this map in my content and here it is at the top of my list...

10:04...my newest map, and I can open it and I might want to edit this a little further.

10:08I might want to add more detailed description...

10:11...but you can see that the layers that I've used to author the map have automatically been captured for me.

10:18Now I need to decide how I want to share this map, and I can share this publicly with everyone, meaning anybody can find this map.

10:26Or I could make it a private map.

10:29Maybe I only want to share it within members of my organization and I might limit that to one of my groups.

10:36Here's my Washington, D.C., group.

10:39Or I can use the groups as a way to organize content and also make it publicly available, which is what I'll do here.

10:46Now anybody that visits this site can type in search keywords and discover the map that I've just shared.

10:55Now an interesting thing about a map is it's more than just a map now.

10:59It is not only the way that we do our work but also the way that we share our work.

11:04When I open this map, I have some choices.

11:06I can open it in the ArcGIS.com viewer, which I just used, or I can open it in Explorer Online or in ArcGIS Desktop 10.

11:16Let's take a look at this in Explorer Online.

11:19Now we had a brief peek at Explorer Online just a few moments ago, and Explorer Online has some interesting capabilities.

11:26One of the things I can do is I can add a little notation to my map. This is called a map note, and I can add some additional content.

11:35We'll give it a title. I've clicked on the White House here so that's an obvious title.

11:40And also what I'd like to do is I'd like to include a photograph.

11:43So this is a URL to an online photograph and when I click OK, we've attached that photograph to this location...

11:50...so you can see very quickly we can bring in all types of other content into my map.

11:56And as I showed you earlier, we can also create a presentation. So I can add a title, and I can capture slides.

12:04I can pan and navigate around my map, capture more slides, and create a presentation like you saw earlier.

12:12Now what I'd like to do is shift gears and open up ArcMap. This is ArcGIS 10.

12:17And I've started a basemap. This is a map showing some historic locations with buildings in the Shaw district in Washington, D.C.

12:25I'd like to add more content to the map, and ArcGIS Online is now built into my ArcMap user experience.

12:33I can connect to the same group that I looked at earlier for content...

12:38...and here's that D.C. parcels layer that I added to the viewer earlier and I've just added it now to ArcMap.

12:45Now I still need a basemap behind this, and the basemap gallery with all the basemaps we looked at earlier is now part of ArcMap...

12:54...and I can choose any of those and add those to my map.

12:58Now of course using ArcGIS Desktop, I can do quite a lot more. I can perform GIS analysis.

13:04And here what I've done is I've done an analysis which shows the nearest locations to metro stops...

13:10...because I'm developing a walking tour of historic sites.

13:15What I'd like to do is I'd like to share the results of my analysis with others and I can do that by creating a layer package.

13:23When I create this layer package, I have two choices.

13:25I can save it as a file or I can upload it directly to ArcGIS Online, which is what I'll do here.

13:33I need to give it a summary description. I need to provide some tags. And I also need to decide how I will share it.

13:40When I click OK, the layer package is being created and what's happening is the data is being encapsulated with the cartographic information...

13:48...and it's just been sent to my ArcGIS Online account where anybody can discover it and use it here.

13:56Another really interesting thing...this is really neat. I'm very excited by this. This is the new platform for ArcGIS.

14:04So this is an iPad. I know some of you have these. This is a wonderful platform, and ArcGIS now runs on the iPad.

14:11And this is brand new. It was just released on Monday, as a matter of fact, and it's a free application that you can get from the Apple Store.

14:21And what's really exciting about this is all of the ArcGIS Online basemaps and all the content that have been shared by Esri and other users...

14:30...are now available to us for free here on the iPad or the iPhone.

14:35Let's open up that D.C. map that I just created.

14:38Here it is and we'll click to open it and we'll see the topographic basemap and we'll see the parcels and also the zoning that I had earlier.

14:48And we have some additional tools that I can use.

14:51For example, I can identify a location or I can click to measure and do much more.

14:57So I've been able to provide just a brief overview of ArcGIS Online.

15:01If you haven't done so already, I encourage everyone to visit ArcGIS.com where you can begin your online GIS experience.

15:10Thank you very much.

15:14Good. That's great. Thank you, Bernie. Extraordinary presentation.

15:23I'd like to now take a moment and introduce Barney Krucoff.

15:27He's actually the GIO, the geographic information officer or technology officer for Washington, D.C. ...

15:33...and he's been working and his staff have been working collaboratively with us in a kind of model city program in Washington, D.C. ...

15:40...pushing the envelope for implementing services across their government and open government.

15:47So, Barney, you wanted to talk for...

15:49Okay.

15:50You have 35 minutes.

15:5235 minutes? I can't talk that long, but you did call me out earlier so I would have been still going.

16:00First of all, we wanted to thank you for showing D.C.

16:03It looks great and it really shows off the data and the work that so many agencies, staff, and contractors...

16:10...put into creating, maintaining, and documenting this information.

16:16We really haven't been able to do mashups that showed our stuff before and now we can.

16:22This is important in a couple ways because not everybody contributes data to these sorts of systems.

16:27And the community basemaps allow you to do a couple of things.

16:30One, we've got some good cartographers on staff, but they're better when they have the templates. So it helps our stuff look better.

16:38Two, it can help us contribute to something that goes beyond our boundaries.

16:43We're going to only map the city of D.C., but if our neighbors contribute and the detail goes further, you get something that's greater than the sum of the parts.

16:52And that's important. Also, the Web services really help us as data publishers.

16:58As our data changes, our users receive the changed data, but that really has never reached critical mass.

17:05We've had Web services published for a number of years. I think now it's point-and-click easy and your users will get that.

17:14So, to my fellow GIS professionals out there, I think what you brought me up here to say is, contribute data, put it open.

17:21D.C.'s gotten tremendous benefit out of having done that and these tools make it easier.

17:27That's great, Barney. That's great. Thank you so much.

17:38Barney is not just a contributor and participant with us here.

17:42He's actually, as I mentioned, pioneering open government and use of the services environment within the enterprise.

17:48Those are two separate stories but they also connect together.