00:01ArcGIS, I'm hoping I've been able to get across this notion that ArcGIS at 10 begins to open...

00:08...doesn't begin, it actually just blows the doors open, for GIS access to everyone.

00:17This little Explorer application where Bernie was building these presentations...

00:22...imagine that you built a little presentation yourself and shared it with a teacher...

00:26...and the teacher was able to share it with the students and they were able to explore things.

00:32And tell stories with Explorer.

00:35Imagine this online viewer that everybody can access and begin to mash up and create their own interpretations...

00:42...the relationship between cancer and some environmental situation, connected, a different kind of exploration...

00:50...not by you as just GIS professionals, but by everyone.

00:54Imagine iPhone access to these stories that you build on your core systems...

01:01...and that that opens up for embedding in Web sites everywhere.

01:05So I like to think of this as a platform that's emerging, a new pattern...

01:11...a pattern that will actually transform the way that we think about working together and using GIS.

01:19So I've tried to summarize, in this short amount of time, a lot of the basic feature function parts...

01:26...but the big story I'd like you to think about, is what all of this means in a greater context and as we move it along.

01:35We're not done yet.

01:37ArcGIS at 10.1, at 10.2, at 11, will continue reinforcing this pattern...

01:44...and we already have many development initiatives that are under way.

01:47A couple of months ago, we also introduced a new Web site called the Ideas portal.

01:53And this is now being used by many of you, I know, but it's a chance for you to tell us your ideas or where you're having problems...

02:01...or what you'd like us to work on, and discuss them online and then vote to help us get priorities about where to go.

02:09And this knowledge goes right in to our development staff.

02:13It's a way for us, instead of once a year getting together, that you begin to get together with us online every day.

02:20And we would appreciate your participation in that.

02:24The encore software, Esri has a number of solution initiatives, and the intention here is to extend the ArcGIS system...

02:34...mobile, desktop, server, and increasingly cloud, with other sorts of capabilities.

02:42One of those capabilities is the local government templates.

02:45So Clint Brown and our team, Charlie Frye and others, have been building templates that are ready to use...

02:54...that are free on the Resource Center you can download.

02:57These are map templates, data model templates, workflow templates that will make your life easier. Similarly in defense.

03:05And then we are extending the platform to better support linear referencing in the transportation world.

03:12And the geoportal, which opens up the server so that data can be accessed and indexed openly.

03:19And then redistricting initiatives and logistics, transportation logistics in the form of ArcLogistics.

03:28And then we have a team that most of you don't know about at Esri, which builds geodatabases.

03:36They take data from many different sources, commercial and otherwise, and they manipulate that data to do analytics.

03:43They provide a kind of "data brick" that the Fortune 1000 businesses and also a number of agencies acquire...

03:52...and use as part of their business work.

03:55This database, which provides timely monthly, quarterly, annually forecasts of information...

04:03...is a little goldmine of taking GIS further.

04:08It's been built into Business Analyst, a product that many of you know and is now on the Web.

04:14I'd like now to announce a new initiative along that same line.

04:18Taking that same kind of data, government data, commercial data...

04:22We intend this fall to release something called a Social and Community Analyst.

04:28This will be for the policy makers and policy people working, needing rich information and simple analysis...

04:35...that will be both online and also in the desktop and the server environments.

04:41All of these initiatives are designed to help our users do their jobs a little better but also help our partners, enriching their work.

04:52Esri is more than simply software, as many of you know, technical support, educational services...

05:00...we have a rich press with over a hundred books featuring not only practical hands-on books...

05:09...but also academic press and methods books like Roger Tomlinson's great book on Thinking About GIS...

05:16...or a new one that is involving implementing a GIS, working with a GIS, and on and on.

05:23Esri also maintains a number of people that do professional services; they help users get started...

05:29...or when they're in trouble, help them tune their system or, in some cases, take on large and interesting projects.

05:36Finally, we have a partner program with thousands of partners worldwide, and I'll speak about that in just a moment.

05:42But let's go back to technical support. This is getting better.

05:47By independent evaluations, and we do track this carefully...

05:52...some years ago you asked us to make investments here and we have done it.

05:56I'm just happy to say that we're getting faster and quicker.

06:00Not done yet, but faster in our response and quicker resolution of issues for you.

06:06And we're growing our staff, and we're also improving our staff...

06:10...and extending it internationally through our international distributors around the world.

06:15In the training area, we're continuing, providing multiple alternatives.

06:20There's classroom training, which many of you have taken...

06:23...there's the Web classes through the Virtual Campus, which is still alive and growing.

06:28A couple of years ago, we introduced something called live training seminars, and they've been very popular.

06:34And this year, we started something new, called a Virtual Classroom...

06:37...which is like a normal classroom except that you don't have to go to the classroom.

06:42You can be in your office and take a live instructor course without having to spend the money or time to leave your own office.

06:50There's been very good feedback on that.

06:54Another effort you asked us to work on was something called certification.

06:58And a couple of years ago, we began this. This is not something easy.

07:02We spent millions of dollars building a certification program, and it's quite extraordinary.

07:08We're not ready to release it yet; it will be early next year.

07:11It's in beta right now, and I think it will also help enhance your reputation and status as actually knowing, and this is part of the intention.

07:23Our global partner program is very important to us. Partners fall into two categories for me.

07:30One of them is people who help us evolve our technology...

07:34...people like Microsoft and IBM and SAP and Oracle, and others, Google, and HP.

07:41They help us integrate our technology into the IT stack and also take advantage of some of their advances.

07:49And then there are thousands of partners who extend, with services and products, our offerings.

07:56And there are actually thousands of these little applications, some of them not so little, that basically extend our platform.

08:03And there are actually hundreds of these partners who've actually already released their solution on version 10.

08:10You can see it in the exhibit areas this week.

08:14A couple of comments about ESRI...Esri. Hah! What do you think, ESRI or Esri? Esri okay?

08:26I'm not hearing very much. You're supposed to say yes! Okay. Well, I don't really care.

08:33You can call it ESRI or Esri; our intention is still the same.

08:40Good.

08:44Our organization is about serving you, and some of you know that intimately.

08:50It was our goal many years ago to take that on as a private company focused on advancing GIS and geographic science...

09:01...promoting spatial thinking and understanding, helping you get trained...

09:06...developing a professional workforce around the world...

09:10...supporting our employees so that it's a great place to work and they're enriched...

09:14...and also being a social company where we could give back and contribute to society.

09:20And through our partners, we have been very privileged to be able to do that.

09:26Our status is that we are financially quite strong and continue to grow even in these difficult times.

09:32And I want to say thank you for that.

09:36We don't take that notion lightly, and we know that you support us. And we appreciate that.

09:42And we appreciate the privilege, most off, to be able to continue doing that work for you.

09:48And we have, as I mentioned, many relationships.

09:51Our most important is the one with you, and this week we'll be enriching that and looking for lots of feedback.

09:57And another group is our business partners, and we appreciate them as well.

10:02And then we have a whole group of special relationships that help us leverage our technology to support shared goals.

10:10These are people like the Conservation Biology Institute...

10:13...who have built Data Basin; and Wilburforce, who've helped contribute to that vision...

10:18...The Nature Conservancy; the National Geographic Society and education; and on and on and on.

10:27We are helping students learn geography and think about geography in new ways.

10:34And last year, thanks again to the National Geographic Society, we launched a new program called GeoMentoring.

10:39We're going to hear more about that this afternoon from Gil Grosvenor, the chairman of the society...

10:45...but it's really a great privilege to be connected there.

10:49Also, GIS in conservation. There are some hundreds of people that belong to a society for conservation GIS here...

10:56...and they work supporting thousands of NGOs around the world in various sorts of activities.

11:04I want to thank all of them and then conclude with a couple of statements. Your work, in my sense, is very important.

11:14It's improving how we understand and how we manage our world.

11:19The little examples of maps that I showed this morning are evidence, clear evidence of that.

11:25These new technologies are making GIS much easier. That's exciting to me! And, of course, more productive.

11:34And the way it's being rolled out - much more accessible. GIS professionals, you, are working together.

11:43I can smell it. I can see it. More.

11:47Beginning to share knowledge and realize this notion of a common geospatial platform for the world.

11:56This is going to open up our world to everyone, open up the GIS world, of course.

12:03But more importantly, open up our world for everybody. It's going to begin a new age of exploration.

12:13Kids will be able to explore from their desktop. Adults will be able to explore.

12:19Amateurs, like amateur astronomers, will become amateur geographers...

12:24...and it'll connect and weave its way into virtually everything we do.

12:30This is going to create a new age of understanding and also of enlightenment.

12:38This afternoon's keynote speaker is Richard Saul Wurman. He's a remarkable man.

12:43He once said, "Understanding precedes action."

12:48And, well, I think you are creating the understanding platform. Your work, the knowledge that you are creating, is just amazing.

12:59And I think that that understanding will help us turn it around. It'll help us create a better world.

13:08It'll help us achieve all of those goals that we need to achieve to create a better world.

13:14So thank you very much for coming this morning, thank you very much for this session, and I appreciate you being here.

13:20Thank you.