00:01We're going to do something a little bit different now.

00:02We're going to walk over here, and I'm going to show you something that a lot of you are familiar with and that is the Apple iPod.

00:10And if I could say it correctly, I should have said the Apple iPad. And I get so confused because there's so many "i" words.

00:16What we’re going to talk about is the iPod, the iPad, and the iOS.

00:21So what I'm going to show you are a couple applications that you can run on the iPod...

00:25...ah, I give up, the iPhone and the iPad. iPhone, iPad.

00:33We've got two applications I'm going to share with you; Business Analyst Online is one of the new solutions.

00:38It is a focused application designed for the real estate community, but it really can be used by anyone.

00:44It'll give you geodemographics about your own community.

00:47Now please listen carefully. This is a free application that will be available on the Apple App Store within the next week, we hope.

00:57It's under review at Apple so it should be out there later this week.

01:00The second application I'll show you is the ArcGIS for iOS. It's the one Bernie showed you.

01:06It is immediately available on the Apple App Store, and you can download it today.

01:10So let's take a quick tour. Business Analyst Online first.

01:14What it does is the application launches, and it will determine your current location and then calculate a one-mile buffer...

01:21...and look up the geodemographics about your current position and the area in that community.

01:27You'll see here in San Diego it's classified as the Social Security Set.

01:31We can drill down into that a little bit further...

01:34...and these are people that live in urban centers, read books, paint, draw, and attend NASCAR among other things.

01:41This is some very powerful data.

01:43This is just a sampling of the incredible wealth of business data that's provided as part of the ArcGIS Online datasets and content.

01:53We can go back and there's population, there's age, household income, poverty, education, and so on.

01:59But what gets more interesting is we say, "Well, let's go ahead and compare this. How does San Diego compare with the entire U.S.?

02:06...or what I'm more interested in is one day I would like to retire to Burlington, so how does San Diego compare to Burlington?

02:14And what you'll see is Burlington is a college town. The average age is only 26 years old, and the cost of living is a little bit less.

02:21So if you were in real estate and you were trying to go out and understand your community, it's a great application...

02:27...and in fact, if we just rotate it, you'll see that there's different ways to visualize the same information as well.

02:34So that's the focused Business Analyst Online application.

02:37The second one I said we're going to look at is ArcGIS for the iOS.

02:42It takes you into San Diego. You can see the beautiful imagery.

02:47So think about if you're exploring San Diego this week...

02:50...maybe you want to download the ArcGIS for iOS, put it on your iPhone, and start to use that.

02:56But we've made it a little more interesting to motivate you to download it this week.

03:00Go to Featured Content and scroll about halfway down and there's this map called Rupert's Places to Go in San Diego.

03:07Well you're asking, "Who is Rupert?" Rupert is one of our software engineers who lives in San Diego...

03:12...and every year he compiles his recommendations on where to go.

03:16So you can see the places to eat and drink and visit as well as this beautiful community topo map for the world.

03:23This is the community topographic map that we've been talking about earlier...

03:27...but now on top of this, we've got a number of different places to eat.

03:31You can search. You can do a query, choose the one you're interested in. It'll take you to that location.

03:38Expand that a little bit further and you can read what Rupert recommends.

03:42Now it's a fun application. I do encourage you to try it, but the real value is not where to go and eat in San Diego.

03:48But this is the application that could greatly expand how you could get your maps and your content out for everyone.

03:56GIS for everyone. Anyone with an iPhone or an iPad; you can put your maps in their hands.