Intelligent Web Maps and ArcGIS Online

Jack Dangermond, Bern Szukalski, and Jeremy Bartley talk about ArcGIS Online as an open platform for creating and sharing maps and geographic information in the cloud and throughout your organization.

Jul 11th, 2011

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00:01Another way that we will spread what we do is with ArcGIS Online. Most of you know ArcGIS Online.

00:10You've been introduced to it. It's a cloud system. But everything that you knew up to this point is good...

00:18...but I'd like to make a distinction between that and what's happening this summer and this fall...

00:24...which is that we are shifting this into a full GIS in the cloud environment. 00:00:31

00:40...our partnerships with Microsoft and Amazon, or you'll be able to deploy it on premises in your cloud environments.

00:49This will open up your assets for others to use more effectively and it will be connected back to your full enterprise systems.

01:01The heart of this, perhaps I should back up, is something called intelligent web maps.

01:06They are the mechanism for connecting our enterprise systems to this web environment. What is an intelligent web map?

01:15It's a new medium. It's a medium where we can integrate multiple services together—a map service, a data service... analytic model service, and share it. So I can make a mashup, for example, and give it to somebody.

01:32I can e-mail it. I can put it into a blog. I can put it into my website. It's a medium.

01:39And these new web maps are not just visualization, although that's [an] exciting part. They also support editing and pop-ups...

01:47...and I can build analytics into the intelligent web maps so they do things that hook back to analytic services, including temporal.

01:58This is going to greatly simplify our world and make it available and open because these are addressable through REST... to any technology. These intelligent web maps can be used everywhere. They can be used on any device...

02:14...smartphones, they can be integrated into social media, I can put them into a website, I can put them into a browser...

02:20...I can use them in my ArcMap environment, a kind of one-map vision.

02:26This one-map vision is actually something that I borrowed from Vincent in Singapore. He said, I want one map...

02:33...I want it to move across my whole organization. I want one map that moves across the whole world...

02:40...that's shareable and accessible and collaborative in nature.

02:47This ArcGIS Online environment unlocks not just an individual's organization...

02:55...but organizations in total geoassets, geospatial data assets.

03:01What do I mean by that? I mean that ArcGIS professionals, desktop users could share their connections with geodatabases and...

03:09...servers through these intelligent maps, but also I can put in other data, like GPS data, or drag and drop a CSV file...

03:21...or put in KML datasets and integrate them into this new medium that other people can discover easily through a catalog...

03:31...registration and access directly and visualize and then build into applications.

03:39This is a kind of open system for sharing and using GIS, and I can go on about this.

03:45You can see this notion that this will tie things together for organizations, but it's better if Bernie Szukalski maybe just shows it.

03:53Some of you know Bernie. He's the product manager for ArcGIS Online.

03:57He's a great guy, a little scared so give him a warm welcome. Bernie.

04:04Thank you, Jack. Thank you, everyone. Now we introduced ArcGIS Online here on the stage last year.

04:13And since then, it's become an integral and integrated part of the entire ArcGIS system.

04:19What you're looking at here is, and it's the web gateway to that system.

04:26And what's most important about this site is that it enables everyone, not just GIS processionals...

04:31...but anyone to make and share an intelligent map easily. So let's make one. I've opened up the viewer.

04:41This is built into the website, and we're starting with the world topographic basemap. Here I have some data that I'd like to map.

04:49Let's take a look at it. It's a spreadsheet. Now how do I take this spreadsheet and how do I make a map from this spreadsheet?

04:57Well it just so happens that four days ago, we updated the capabilities of ArcGIS Online...

05:04...and now mapping this spreadsheet is as simple as grabbing it and dragging it and dropping it onto my map.

05:21Now all the information that's in that spreadsheet is available to me here in my pop-ups, and I can configure these pop-ups more.

05:29Now the other thing I can do is I can use that spreadsheet information now, and I can symbolize my data differently.

05:37These happen to be crime incidents in Washington, D.C. I can choose a different symbol, or I can choose unique symbols.

05:43And what I'd like to do is select as my field the offense type. I can choose from a variety of different color ramps...

05:52...pick one and apply, and now I have a little nicer map. And I can also do some other interesting things with this map.

06:00I can use graduated symbols, so I'll choose size. Now these crimes are weighted by the severity of the offense, so let's choose that.

06:11I'll choose standard deviation and apply that. Now I have a really nice map that shows me where the worst crimes have occurred.

06:21Let's zoom in just a little bit. Now ArcGIS Online has many, many maps, has nearly a hundred thousand maps today.

06:29And I can choose from any of those and mash them up.

06:33What I'm interested in is seeing if net worth plays a factor in any of these crimes.

06:39So I'll type those keywords in, I'll search, I found something of interest, and I can add it to my map.

06:46So that quickly I've created a mashup. I can refine this map a little bit further. 00:06:53

07:01...and we'll save it. I'll give it a title, and I'll also use that for my tags and also my summary description...

07:20...and save it into my free ArcGIS Online account. So now I can come back at any time and look at my map spreadsheet.

07:28But I may want to take this a little farther. I might want to share it with others, show them what I found.

07:32So to do that, I just check this button. Now I can post it to my Facebook site. I can Tweet about it.

07:39I can copy and paste this link and share it via e-mail, or I can do something else that's very interesting.

07:45I can make a web application out of it. So here's a template gallery of ready-to-use web apps...

07:52...and I can browse through these and find one of interest and to open my map in one of these, I just click and there it is.

07:59I can copy and paste this link and now share it with others that way. Now I'm interested in social media...

08:13...and one of the interesting templates that we have here is this one, which enables me to look for Tweets in this area...

08:20...and this is live, so I'll type in a word that I'm looking for. I've typed crime, hit carriage return...

08:26...and now we've mapped all the Tweets that match that here in the Washington, D.C., area.

08:32So very quickly, I can make a map from my spreadsheets and take advantage of these templates to use it more widely.

08:38So intelligent maps are very easy to make.

08:42Intelligent maps also present information in meaningful ways. Here is a map showing demographic profiles...

08:49...and what we've done is we've used pop-ups to display this information more meaningfully. So rather than a list of attributes...

08:57...what I'm looking at here is a paragraph and a pie chart, which helps me gain more understanding about what I'm clicking on.

09:05Intelligent maps are also time enabled. So here's some data. It's a map from the World Bank, and you can see it's moving.

09:14At the bottom you might notice a slider, and this slider is moving in yearly increments.

09:20What we're looking at is population growth over time from 1960 on up to present.

09:26Countries in blue are the ones that are decreasing in population for that year...

09:32...and the countries from green to red are the ones that are increasing. Besides being time enabled, intelligent maps are also timely.

09:44And what I mean by that is they present information about what's happening right now this very moment.

09:49Now many of you are familiar with the flooding that's been happening in the Midwest...

09:53...and here I'm looking at USGS stage height collectors. So I can click on these and look at the current height of the water... this location. Here I'm at the Red River of the North at Fargo, North Dakota, and as I hover over this I can see that...

10:10...currently the stage height is just a little bit below 20 feet. And I can also learn that the flood stage is 18 feet.

10:18So right now, at this moment, looks like the river is about 2 feet above flood. 00:10:24

10:32...and we zoom in a little farther, and I see this very detailed content.

10:37This is very interesting because Fargo is here on the west side of the river, and it happens to be in Cass County, North Dakota.

10:45The sister city of Moorhead is on the opposite side of the river, and it's in Clay County, Minnesota.

10:51What's really interesting is that all of these organizations have contributed to the community basemap which you see here.

10:58And I think this is especially important because when disasters like floods happen...

11:02...they pay no attention to jurisdictional boundaries. Now Fargo is no stranger to floods...

11:08...and they've constructed a series of levees to help protect the city's assets and to protect parcels.

11:14Here I've added the levees and the parcels. I've also configured a pop-up to display the information about these parcels...

11:21...the total value, the building value, and also the land value, and I've actually added another pop-up here.

11:29This one is a pie chart which represents that same data in a different way. Now what I'd like to do is, I'd like to share this map.

11:37Earlier, we shared this map, but I'd like to share this in a different way. What I'd like to do is use this in my City of Fargo website.

11:44To do that, it's very easy. I click this button, and it generates the HTML that I copy and paste into my website...

11:53...or I can copy and paste this into my blog, and here's what that looks like. This is my City of Fargo website...

12:00...and that same map has now been copied and pasted in here, and it behaves exactly as it does in the application.

12:06So I can click on features and learn more about them and leverage this map in that way.

12:12Now I showed you the Twitter template and another one earlier, and this is also a template that you'll find on the template gallery.

12:27And this one's very interesting because what it does is it lets me look at three maps side by side.

12:32The maps can be locked by scale and location so as I zoom in on one, I also zoom in on the others...

12:38...and this is, I think you'll see, especially useful for comparing different data.

12:51Now another characteristic of an intelligent map is that it can be opened in many different applications.

12:56So that map I was just working with I can open in ArcMap and ArcGIS Desktop. Here I've opened it in Explorer Online...

13:04...and Explorer Online is another application that you can work with and open it from

13:11Now Explorer Online has some unique capabilities. It enables me to author a presentation. We'll get to that in a minute.

13:18What I'd like to do first is mark up my map just a little bit. To do that, I open up some map notes...

13:24...and I can choose these map notes, and I can click and move them around my map and drop them into place to highlight something.

13:32Now what's interesting about these map notes is I can attach other information to these and place them in a geographic context.

13:39So here's one I created earlier. I've added a little paragraph about flooding that occurred here at the Oak Grove School.

13:45We have an aerial photograph of that flooding, and when I click on the photograph...

13:49...we link to a website with more photos that tell me about what happened there.

13:54So here's some sandbagging that happened in 2009. Here's the flooded football field...

14:01...and here's the Army helicopters bringing in additional sandbags. So we can do some very interesting things with these map notes.

14:09I might want to highlight this area. You can see there's lots I can choose from, and I can make my own custom ones.

14:15And now I'm ready to go build my presentation. I click on the Presentation tab, and to make a presentation or a slide...

14:24...I adjust my map and click New Slide and then add a title. So in many ways, this is just like PowerPoint.

14:32But it's better than PowerPoint. Here's a presentation that I made earlier using the same data...

14:39...and I'm opening this in a browser so I can play it in Explorer or play it in any browser...

14:44...and I advance the slides by clicking the button, so it's kind of like PowerPoint...

14:48...but it's better because I'm connected to that live, dynamic data.

14:52I can interact with the map at any time, and I can interact with anything else that I've placed on the map.

15:07Now another powerful feature about intelligent maps is that they can be used on any device.

15:12And we'll come over here to my iPad. I have ArcGIS running on the iPad, and when I start that up, we'll see the same Fargo map.

15:22I can use gestures to pan and zoom, and I can also click on features to get more information.

15:29So here's the pop-up with the parcel value information, and there's the pie chart that I showed you earlier.

15:35So all the same capabilities work across any map and any device. Here's my table of contents...

15:42...and I can continue exploring the map.

15:45Now that presentation I just showed you in a web browser we can also open up here in my iPad. And this is really neat.

15:52iPads are becoming very popular, and lots of people have these...

15:55...and this leverages maps and the iPad as an excellent presentation tool, and, again, everything just works.

16:05Now, another thing about intelligent maps is that they are open.

16:15And what we've done is we've opened up ArcGIS Online to all sorts of new formats. Here I've zoomed in to Maine...

16:23...and I know that the Maine Department of Environmental Protection publishes KML from their website.

16:29I'll search for that KML. Here I've found it. I'll right-click, copy that link address...

16:36...and come over here to the map viewer and check the box for KML and just copy and paste that in, and there's my KML.

16:49And all the pop-ups are there, and click on the pop-ups and view those. We also now support WMS services...

16:56...and I've added several to my account on ArcGIS Online.

17:00Here's Maine Geology which is a WMS service published by the USGS.

17:05I can preview it, add it to my map, and adjust and change transparency just like I can with any other layer.

17:13Now I know that lots of you have shapefiles.

17:16I think a lot of them have been collecting dust in the far corners of your storage closets, but you can bring them all up...

17:23...and you can shine them up and use them now in ArcGIS Explorer Online and also the map viewer.

17:29So this is a shapefile. I added the shapefile by importing it into my map. And now I've made that shapefile.

17:35I've dusted it off and made it come alive by taking advantage of some of the pop-ups now that we can use... add more meaning to these polygons as I click on them. So that's a very nice feature. I've added other shapefiles.

17:48Here's one that has hospital locations, and I can adjust the symbology, do something quick here...

17:58...I'll just change the size a little bit here and adjust it to a place that I like it.

18:05Now another thing about intelligent maps is that they support analysis.

18:09And I'm not going to do some heavyweight geoprocessing here, but what I am going to show you now is this dashboard...

18:17...which enables me to do some visual analysis. When I click on a feature, I can see the population dial at the top.

18:25I'm also looking at various demographic segments here in the bottom, and as I hover over other features...

18:31...we'll see how they compared to the one that I've currently selected. So a very interesting and very useful tool.

18:43So I've shown you quite a lot this morning, and there's a couple of things I'd like you to remember.

18:47One is that ArcGIS Online is a place where anybody can make and share intelligent maps...

18:54...and the other is that this is a great way for you, for your organization to provide broader access to your GIS.

19:02Thank you very much.

19:04That's great, Bernie. That's good. Very good. Exciting, isn't it?

19:17It's going to open up a whole new world for everybody else to make their own maps and have access to your work.

19:26ArcGIS Online has been evolving for some time. We started a couple years ago by introducing a series of basemaps...

19:34...and many of you make these, integrate these basemaps into ArcGIS now.

19:39Currently we make something like 10 to 15 million of these basemaps a day. Pretty good. You're doing your work.

19:50A couple years ago, we introduced catalog and group sharing.

19:55This meant that people could register their services and upload their data as map packages using the tool I talked about earlier.

20:03Last year, we introduced a series of web viewers and the concept of an intelligent web map.

20:10This summer, we basically opened the whole system up like Bernie just did a nice job of doing.

20:15And also made a free application mapping tool where anyone can actually make their own map.

20:22So if I have some CSV files, I can make a map. I can bring in a basemap. The whole thing nicely works.

20:29Well this fall, we're doing two other things. First is adding to that the capability to do hosting, online hosting.

20:38You can upload your data, and it turns it into a service automatically.

20:42And also be able to take the whole ArcGIS Online environment and turn it with templates into a system specifically for you.

20:52In other words, on premises, or some combination of that. For example, I could have ArcGIS Online...

20:59...but for my organization running in the cloud but my front end.

21:05So it's really Louisville Online or Tennessee Online or USGS Online, or whatever, hosted in the cloud.

21:15And then this next spring with the release of 10.1, we'll integrate these environments into 10.1... that every desktop is connected, every server is connected, if you want it to be.

21:29Here's an image that I'd like to share. It's something that's been coming into my mind for some time.

21:35That this environment, this new cloud web environment, is basically something that can be configured... bring your own geographic assets together. There's a few people like Geneva who have taken all of their information...

21:51...and centralized it into one database can with integrated services. They've just done a wonderful job.

21:58But most organizations in my traveling around don't do it that way. They have a little here. They have a little there.

22:04They have these workers here in this department, those workers in that department...

22:08...and it's hard to bring it all together because people are the way they are...

22:12...and technology has not really allowed us to do that as well.

22:17What ArcGIS Online as a concept does is allow these distributed resources to be registered, cataloged...

22:26...organized as groups in this social media environment of communities and, from time to time, hosted and then made available.

22:36So a number of organizations are grabbing this idea, because it's a very powerful idea...

22:41...and bringing the portal technology online or inside of their organizations.

22:58...who's going to tell us about exactly how that works. Jeremy.

23:05Thanks, Jack. So as Bernie showed you this morning, ArcGIS is an online system for working with maps, applications...

23:12...and geographic information. Well this morning I'm going to show you a different ArcGIS Online... ArcGIS Online that's not for you as an individual but an ArcGIS Online that's for your entire organization.

23:24ArcGIS Online is a complete online geospatial platform that's configurable, secure... you the ability to turn your data into web-accessible services so that you can make your geographic information...

23:39...pervasive within your organization or to the wider public. This morning in this demonstration...

23:46...I'm going to show, I'm going to log into ArcGIS Online as someone who works for the City of Louisville.

23:52City of Louisville has an account with ArcGIS Online, and they have configured ArcGIS Online for their organization.

24:03So I get a different look and feel. I see key maps that are for the City of Louisville. If I go to the gallery...

24:15...I don't see maps from the Esri community. I see maps that help me get my work done every day.

24:24ArcGIS Online is configurable for your organization. You can configure the look and feel.

24:30What shows up on the home page or in the gallery? What's the default map for your organization?

24:35What are the set of basemaps that are most relevant to the work that you do? ArcGIS Online is secure.

24:43You can choose to make ArcGIS Online for your organization completely private...

24:48...or you can choose to share out with the wider community. ArcGIS Online supports all the users in your organization...

24:57...from GIS professionals to information workers who don't know anything about GIS to managers, to decision makers.

25:04They all can play a role in ArcGIS Online. And you have the power to control the level of access that they have.

25:13Do they just, can they just open maps and view them on the website, or can they publish data as hosted services?

25:20Finally, you can also, you can administer the entire site so that if one user leaves, you can move his content to another person.

25:32Content is some of the most important things that you do. You build content.

25:44But I'm going to show you another aspect of ArcGIS Online. Here I have a spreadsheet of bank locations.

25:53I have the address; I have the city. It's a pretty simple spreadsheet, and I'd like to web enable it.

25:59It's maybe a simple spreadsheet, but it's a very large spreadsheet. There's over 25,000 banks in the US.

26:04That's way too many features to be able to stuff into a web map like Bernie showed you earlier.

26:10We need to web enable this map. We need to turn this map into a hosted service that's secure, that's performant...

26:22...that gives you the features that you need when you need them without any desktop software.

26:40Now I've started that publishing process, and in a few minutes that information will be ready for me.

26:45Rather than wait for that to finish, let me go ahead and show you a web map that's already consuming that service.

26:51Here we see the same service being served out of, and when I go to open this web map...'s going to be zoomed in on the city of Louisville and I see those bank locations in that area...

27:07...complete with all of their attribute information. So we've web enabled that spreadsheet data...

27:13...turned it into a hosted service, created an intelligent web map that we can share with people that we know and trust.

27:22Now most of you have desktop GIS software. ArcMap is the complete tool for creating maps and geographic information.

27:31But some of the problems that you may have run into is once you create your beautiful map... do you share it out to a wider audience. Maybe you don't have the ability host it on your own server.

27:42ArcGIS Online can help you turn your desktop information and publish it out on the web.

27:47I'm going to have my friend Bernie show you how that's done.

27:51Thanks, Jeremy. So here I am.

27:54I am the GIS analyst for the city, and I've been asked to publish the latest flood data.

28:01Jeremy, my boss, has subscribed to ArcGIS Online for our organization, so I'm all set to go with what I need to do.

28:10All I need to do is sign in to my account, and Jeremy has already enabled me to publish maps directly.

28:19Here's the flood data that I would like to publish as a web service, and I share that now as a service and click the button...

28:29...choose a name for the map, and now we started the process. And what's really interesting about this is... ArcGIS Desktop is my dashboard for online publishing. A couple of things I'd like to do.

28:44 I'd like to make sure that the service that I publish matches the tiling scheme and projection of what we've standardized on.

28:51So to do that, I'm going to choose from an existing service to make sure that everything matches...

28:57...and all I need to do is hit the Publish button. Now this part used to be very difficult for me.

29:03I used to have to check to make sure a server was up and running. I might have to talk to the IT folks...

29:09...and then there's the inevitable e-mails and questions and forms. But now I am web enabled...

29:16...and I can publish this map directly to our organizational cloud, and I can focus on the things I do best...

29:23...make maps and manage data rather than try to learn things I'm not comfortable with... managing and configuring servers and services.

29:32So there you see, this map has now been published to the cloud and is ready to use. Back to you, Jeremy.

29:40Thank you, Bernie. That was great. So now that Bernie's done the hard work, created the map and published it...

29:47...why don't I do the easy work. Let's create a new map and consume that information.

29:51So when I start a new map, this is the basemap for the City of Louisville, I could choose from any number of basemaps...

29:58...that might make sense for me. They're all configured for my organization. I'll stick with this.

30:03But let's find that information that Bernie just published. Now I can search through the entire ArcGIS Online system...

30:09...or I can search within my content, or I can search through my organization. Here I see the service that Bernie just published.

30:22Let's add it to the map. I'm going to add this other critical areas feature service, and then let's zoom into the area.

30:30There we go. The map just went from right here on stage to the cloud...

30:35...and is now an accessible web map complete with [inaudible]. So let's save this map. Save this map.

31:02Come on, you can do it. I'll try that again. Alright. There we go. Once this map is saved, I can choose how I want to share it.

31:20Do I want to share it with everyone? Do I want to embed it in a website like Bernie showed you this morning?

31:25Or do I want to make a web application? Web applications work with and extend the web maps that you publish.

31:34Now the set of web applications that I have here are for the City of Louisville.

31:39They've been just configured directly to work with the information that the city is going to publish.

31:44This one in particular lets me find all of the EPA facilities that are within one mile of any feature that I select.

31:54Pretty powerful application. Just like you can create hosted services, you can create hosted applications in ArcGIS Online.

32:07So I can publish this application directly to the cloud, and it can be accessible for anyone.

32:16Now sharing is very important in ArcGIS Online as we've talked about a lot this morning. Sharing is done through groups.

32:24Groups allow you to share your information with people that you know and trust. So I have a series of groups that I belong to.

32:31Some of these help drive the look and feel that you see on the website...

32:35...and some are made because I want to share information out to this particular group.

32:41So this group is the external maps for the City of Louisville. Let's add the web map that we just authored to this group.

32:56Now just like you can embed maps into a website, you can also embed a collection of maps into a website.

33:03So this is a mock-up of the city of Louisville, and we've embedded all of the content from that group directly into this website.

33:11So in review, ArcGIS Online is configurable, it's secure, gives you the ability to create hosted services from data on your desktop...

33:21...with or without GIS software to make your information pervasive throughout your organization or throughout the wider public.

33:32Thank you, Jeremy. It's good. Fantastic. Thank you. Perfect. Okay. So let's review what we saw with ArcGIS Online.

33:44It's a cloud-based GIS. It supports online or on-premises deployments. It has groups, so I can organize my content that way.

33:56It has geocoding. It has great maps. It has intelligent maps. I can support applications in it, and on and on and on.

34:03The context that I'd like to leave you with on this is that this is a new pattern. This is a SaaS application pattern.

34:11 It's for individuals or for departments or for enterprises, and it'll be very interesting to watch this go.

34:18For me, I've launched a lot of new patterns in my career. This is one that's going to be, I think, the one that takes us...

34:25...all of us I mean, to a different level. It means that we'll be more collaborative... more engaging with the people that really deserve to get involved in this, the people that are the policy people...

34:38...the people that are decision makers, people that are knowledge workers, and ultimately those people who we serve, our citizens.

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