00:01Twenty years ago when we held our first executive meeting like this, we just had a handful of people.

00:07And our users asked if we would hold such a meeting so that they could have their executives informed about what GIS was all about...

00:17...why they were so enthusiastic about it.

00:19And Roger...Roger was very supportive at the time.

00:24And that was a good thing.

00:25So I am actually rather amazed that you're all here.

00:28It speaks to an increasing maturity of our technology and its implementation across organizations.

00:38So I'm going to talk about applications to give you sort of a sense of what's going on in our field today...

00:44...then give you a sense of the vision of where it's going.

00:47And we'll do more of this throughout the day and especially tomorrow.

00:52I'll give you some sense, an insider discussion, about what's happening with the technology...

00:57...and then talk a little bit about the business value; why I think this is actually going as fast as it is.

01:04First...well, first maybe I'll simply talk about the business value.

01:09My sense is that GIS is going mainstream.

01:14I first had the experience of that a couple years ago talking to the president of a large utility in Europe.

01:22And he said, You know, Jack, I'm using SAP as our back office system.

01:27It's managing all our money and our people and so on.

01:30And I'm using SCADA to manage our operational stuff.

01:35And the third pillar of my organization is now GIS.

01:39I'm actually using it systemically right across the organization.

01:43Not...as much as I like GIS, as much as I think about it being so important, to listen to a chief executive talk at it like that...

01:54...that it's a fundamental core aspect of how he runs his business, it sort of set me back.

02:00This spring I visited for an afternoon with the prime minister of India.

02:05And he had exactly the same vision.

02:08This is a big guy.

02:10And he said, Jack, I would like to use GIS and geography to organize my country and manage it better.

02:18And last November I was in China at our users conference, and there, talking to some of our users, they said quietly...

02:26...why don't you come over to our...our...our place, I'll show you something.

02:30So I went over to their place, and lo and behold they had developed a system, which I'm going to show tomorrow...

02:39...that organizes every one of their ministries into a services-based system that communicates kind of an infrastructure system.

02:50And I was shocked.

02:52Roger and I went to China in the mid-80s and talked about this vision.

02:56But they have quietly, systematically done it.

02:59And I said, what was the driver that did it?

03:02And he said, well, you know, in China we don't quite have enough food.

03:08We don't know where to locate the next hundred million people.

03:13Where should the new cities be?

03:15How should we locate...where should we locate our power plants?

03:19And here we're not talking about one department.

03:21We're talking about senior management, senior executives.

03:25I think that's why this meeting is so important, is for us as a group to realize something interesting is happening.

03:35Tomorrow we'll also see a presentation from Abu Dhabi and also later today...

03:41...where there's vision going on at the senior executive level...

03:44...that says, I can run things with a system like this, a GIS system.

03:53Well, my little thing is not working, but...oh yes it is.

03:59It's first useful to say, with these hundreds of thousands of organizations around the world using it, that GIS is already successful.

04:09There's, by our measure, about a quarter million organizations that are using it in cities...

04:14...in government, in business, in utilities, in the NGO sector.

04:19And they're looking at things that are very tight in at a particular city or a particular project.

04:24But others are looking at the whole world; looking at global climate change, looking at changes going on.

04:31And it sort of sets it up for this same question.

04:34Can we use this kind of technology to move up a step, to begin to do like the president of DONG Energy is doing...

04:44...saying, I can actually begin to manage things, see them, understand them...

04:49...work with them, with this new kind of information system.

04:54I would like to assert that GIS is changing things, sort of slowly, bottom-up.

05:01Little by little, it's changing how we organize and how we reason.

05:07And especially with things like Google Earth and Microsoft's Maps of the World...

05:13...while they're simple, they're opening the world's eyes to begin to think spatially.

05:18And yet they want, that is, the world wants, to take the next step.

05:22To go deeper, to look at authoritative source, to look at relationships and patterns and processes.

05:29The kind of science that Roger originally conceived of so many years ago.

05:35Also, GIS is changing things in the sense that it's helping people begin to collaborate.

05:40And I see this in our own federal government.

05:43Agencies are talking with agencies in new ways because...because they can with these tools.

05:49Different disciplines are connecting, different activities are getting connected.

05:54And also, we...we don't need to really talk much about the fact that a map is worth a million...

06:00...a million words, not a picture worth a thousand words.

06:03A map is understandable quickly and immediately.

06:08I can see the story, I can see what's going on in the Gulf.

06:10I can see Haiti.

06:11I can see where the problems are.

06:13I can see crime, I can see it all, quickly...where's the issue?

06:17So it's becoming a new storytelling system.

06:22And we see it on the news, we see it on TV, we see it in schools, we see it as a new medium for communication.

06:31GIS is also quietly sneaking in and helping us organize how we work.

06:38It's tying together different aspects of organizations.

06:41The measurement folks with the data management folks with the analysis folks with the people who visualize...

06:48...with the decision makers, and also the people who actually carry out these decisions.

06:53It's an interesting cycle that this systematic, holistic technology that we're attracted to...

07:01...is changing, nicely, organizations in the background.

07:06Is it enough?

07:07Is it in time to deal with the challenges that we're facing?

07:12Even in Roger's movie, 40 years ago he envisioned them...the challenges that we're facing on the planet.

07:19Well, time will tell.

07:21More about that tomorrow.

07:24Local government is probably the best example of this.

07:27The different departments in local government like planning and engineering...

07:31...and public works and surveying are using GIS extensively around the world.

07:36And the vision behind this is not just automation of applications...

07:41...but it's the integration of these activities around core, shared infrastructure, data, maps, workflows, that sort of thing.

07:54And this is improving collaboration across the organizations.

07:58Local government is an example of it.

08:00State government is another example of it.

08:03National government is another example of it.

08:05National governments are a little slower in getting there because of the immensity of size, as Roger's film pointed out.

08:13In this environment, the concept is that updates to any one department, like on a map or in a dataset...

08:23...are integrated and immediately made available to everyone else.

08:27This is a core vision.

08:29That means everybody's living in their own operations based on those kinds of transactions.

08:36And the same thing is happening in utilities.

08:40And the same thing is happening in business.

08:43We're getting to core value here.

08:46And you, particularly you, as senior executives, know what I'm talking about.

08:52You didn't get to where you're at by showing up with some nice maps or...

08:57No, you had to work hard for this.

09:00You had to make those tough decisions.

09:02You had to deliver business value to your organizations or somebody else is waiting to take your job.

09:10At least that's my experience.

09:11You've got to drive for business value.

09:16People like FedEx now invested a few million dollars in GIS.

09:22They won't even let me tell you how much.

09:24But let's just say its orders of magnitude in savings through automation.

09:31People in Sears, people in retail, but also people in government, different kinds of values.

09:38Seeing policies change and also communicating about policies through maps.

09:47At the same time, computing is evolving.

09:52At the same time, our ability to measure geography, wire it up, is evolving.

09:59And many things are contributing...imagery, LIDAR, sensor networks...

10:05...now crowd sourcing of information coming in from citizens, georeferenced, all becoming part of our world of GIS.

10:16This isn't just about money.

10:19It isn't just about keeping track of the records about people.

10:23No, it's about everything.

10:25It's about measuring, managing, leveraging, all of it...just magnificent, magnificent technology.

10:35GIS is not simply data; it's knowledge.

10:39It's the data of course, but data has to be organized into data models.

10:45And GIS professionals, the people who work with you and for you, spend a lot of time figuring out those data models.

10:53GIS is also about spatial analysis; the logic of combining overlays to be able to figure out...

11:01...like Roger's movie, where to locate things or how to manage things.

11:07GIS is also about workflows.

11:09You do this, before you do this, before you do this.

11:12And workflows particularly are interesting because combining geography with workflows...

11:20...we can span across different departments of the enterprise or different segments of society itself.

11:27Encapsulating these together with maps is what GIS is about.

11:34You might wander around tomorrow night and see some just incredible maps.

11:38Users love to see their...their own maps out there, but other users love to see them and they take photos of them...

11:45...and say, I could...I could...I could copy that map, because it's so fantastic.

11:50I could use it in my city.

11:52And you'll see a lot of that going on.

11:56GIS encapsulates cartographic knowledge, just like it captures workflow knowledge...

12:04...and analytic knowledge, and allows it to be shared.

12:09So GIS is more than just data.

12:11It's more than just dynamically making a map.

12:14These sharable knowledge bits...well, as you'll see again tomorrow, are starting to go on the Web.

12:24I can share not only my map, I can share my data.

12:27I can share how I approach a problem.

12:29I can share how I analytically model streams, how I approach how land use changes in my city, and on and on.

12:40GIS, again as you'll see tomorrow; I hate to reference tomorrow except that's an ad for tomorrow.

12:45Be sure to be there!

12:48GIS technology is really rapidly growing.

12:51Every year we make progress.

12:54Some of the basics, again as Roger's movie shows so clearly, are still the same.

13:00Measurement, organization in a digital form, analytics and so on.

13:05But the tools to be able to make beautiful maps or analyze processes...

13:09...or put them on the Web so that everyone can see them, is advancing quickly.

13:15For you in the IT business, you often talk about patterns of implementation.

13:21Today, the biggest pattern is desktop.

13:25It's used by individuals.

13:27Most of your organizations have dozens, thousands, of these desktops where people collect and manage the data.

13:35They often do projects, they make a great map.

13:39The second pattern is serving those maps and those datasets so that other people can access them.

13:45Serving them into cell phones, serving them into Web browsers, serving them into other desktops.

13:52The third pattern is the federated pattern.

13:55This is what they're doing in China; many different servers that are integratable.

14:03I can bring these services together and mash them up and see the whole organization as a whole.

14:11The fourth pattern is something new.

14:13It's emerging on the Web, or the Web cloud environment.

14:19And this calls for bringing together many services from distributed places...

14:24...and allowing these services to be integrated dynamically and used openly by everyone.

14:32The desktop pattern, as I mentioned, is the common pattern of the GIS professional...

14:38...and probably most common for you to understand.

14:42I simply sit there, it's a productivity tool, and I do my work.

14:45The server pattern takes the desktop's work and serves it out to other people, other desktop users.

14:53I can see your map, I can overlay my map with it.

14:57Or Web...Web clients, so I don't have to have any software at all.

15:01I can just look at your maps or I can combine your maps with other maps.

15:05The mobile client, like an iPhone or Android phone or Windows phone.

15:12And also serving open standards-based services so I can wrap a service by one organization into an application of mine.

15:22A simple way to understand it is, I can take a map coming from one agency...

15:26...and put it into a Web site and serve it out as part of my Web site.

15:31And the last one is integrating these services into an enterprise services bus...

15:36...so I can connect it with other services like back office systems...

15:42...big database services, customer service services, and the like.

15:47Organizations like IBM have pioneered the implementation of geo...

15:53...into their other services environments using exactly that environment.

15:58So authoring on a desktop, serving on a server, using in a whole plethora of different tools.

16:07And those tools, those clients, are getting very easy to use.

16:11One of them is the desktop.

16:14Just a couple days ago, we released the iPhone application that accesses services.

16:20And it's doubling every day.

16:22Okay, it's only been four days, five days.

16:26First day was 5...500 downloads, the second day was 1,000, third day was...

16:31Anyway, 12...now we're up to 12,000 downloads a day.

16:34And you guys might say well, that's not very much.

16:37It's doubling every day.

16:39And that's going to be very cool.

16:40Because with a little iPhone, you can download this app and you can look at services from all over the world.

16:47How are we doing over there?

16:49This is going to serve executives.

16:51And you can say, how are we doing in the southern part of the town?

16:54How are we doing in south Texas?

16:56How are we doing in northern Munich?

17:00You get the idea?

17:01And...and most of you now have these smartphones around.

17:07Not only can you look, not only can you bring a little geography into the field or into...into the executive suite or to a citizen...

17:15...you can go the other direction.

17:16Why don't you fix this?

17:18Why don't you do that?

17:20Come on, let's move!

17:22So it's both directions.

17:24So GIS is going to be not simply broadcast media, no.

17:27It's social media; it's social networking.

17:32And the GIS organizational part of organizations is going to be enriched by all of this very quickly.

17:40The third pattern, these federated systems...

17:42...this is actually the architectural diagram of China, which is implemented, has a whole family of big computer centers...

17:49...that are replicated in a massive center in central government and then served out in this way.

17:57This Web cloud pattern, this fourth pattern that's emerging, is interesting.

18:01It's enabled by faster machines, and networks, and Web services, and open standards...

18:07...and open data sharing policies which are emerging.

18:10This is a big thing in North America, Australia, Europe.

18:15It's really taking off.

18:16But also, we see it in places like Abu Dhabi in the Middle East.

18:20It's not just a...a unique thing.

18:23This will, I'm certain, move all over the world.

18:28GIS professionals are beginning to serve their knowledge; their maps.

18:33Now you know what knowledge is now, right?

18:35It's not just maps.

18:37They're models, they're workflows, how they organize themselves.

18:43They're serving these out as rich applications for citizens and knowledge workers and others to use.

18:49Not only are they building apps and serving those out, but they're also serving...listen carefully.

18:56Not only are they building great apps, but they're also serving the core information and services behind the apps.

19:06You understand that, Roger?

19:11Let...let me make a point.

19:14There are thousands and thousands of these servers.

19:18And people are serving cool little apps for their own community, for the...and so on.

19:23But the maps and datasets that are behind those apps are also like you can lift the hood up and the basic, raw data is right there.

19:33That's a very interesting, Web-based, geospatial infrastructure that other apps can be built on top of dynamically.

19:45You can just come along and grab that, and grab that, and grab that and build a little interesting app.

19:50Citizens can do that, NGOs can do that.

19:53People can have access to the core knowledge that your GIS organization is in.

19:58You may not want to do that, and that's optional.

20:01But many people have dreamt about the vision of a spatial data infrastructure for their city or for their state.

20:11This is just happening without much effort right behind the scenes.

20:15And what's occurring on top of that infrastructure...

20:18...and we'll hear it from Washington, D.C., one of the leaders in those fields today...

20:22...is people are building cool little apps on top of it like open government apps or citizen science apps.

20:31This one in the center is Cornell University.

20:34What's going on there is people are doing bird observations, about a million a day...a month, 1.3 million a month.

20:42Those are transactions over into the GIS.

20:46I saw this bird here, I saw that bird there.

20:48But then I can also serve out patterns of bird movement and observations from the same system.

20:54It's a crowd-sourced application, and on and on.

21:00Volunteered geographic information is big.

21:04It's going to...it's just starting.

21:07We'll see a lot of apps for it tomorrow.

21:09People are putting in information like this little map of New York City.

21:13There's red dots, orange dots, green dots.

21:18Red dots are where a citizen said there's a pothole or a problem.

21:23The orange dots are dots where the city said, Hmm, okay...

21:28...I'll integrate that dot into my workflow and start working on it.

21:32A green dot is obvious, it's where they fixed it.

21:36This is a different kind of government orientation; citizen-driven government.

21:43And your mind can go very quickly on this.

21:45These become databases that then can be analyzed, they provide situation awareness, like is going on as we speak in the Gulf.

21:56The last thing I'll just very quickly highlight is ArcGIS 10.

22:01This is, again, something we'll show a lot tomorrow.

22:0510 is a new vision.

22:08The vision is a complete geographic information system that's much easier, more powerful.

22:15And it makes geographic information available for everyone.

22:19That's the vision.

22:21It does this by connecting up to a cloud environment.

22:26Desktops and viewers and mobile devices who can access these key words...

22:33...discover information, analyze them, visualize them, like that.

22:40All the things people have dreamt about with a GIS.

22:44In other words, it's part of an ecosystem.

22:47And the geographic knowledge can be stored locally...

22:51...it can be stored in an enterprise server, or it can be stored in the cloud.

22:57So like something such as Flickr, I can create some knowledge and store it up there...

23:06...and other people that I choose to share with, like my family, can look at my photos.

23:11Or, I can share my photos with everybody.

23:15GIS users can create geographic knowledge.

23:18They can upload it and they could say, I only want to share my geographic knowledge with the archaeologists of the world.

23:24Or, I only want to share my geographic knowledge with the people that work in Shell Oil.

23:29Or say well, I want to share my knowledge with everybody.

23:33That's a choice, and that's organized into social networking groups.

23:39That's a little bit of a shift.

23:43One of the ways that this is accomplished is by organizing all the complexity of GIS...

23:48...which has kept us from everybody using it, into a map.

23:54So all those geographic knowledge bits that I was talking about, models and so on, they're sort of organized behind the map.

24:01Here, take my map...oh, great, cool, nice map.

24:05I can interact with it, I can query it, I can edit it with easy tools, I can combine it with other maps.

24:12So the map as a metaphor for geographic knowledge is one of the key essential points here.

24:18I'll come back to that.

24:21So this system is an online platform.

24:26It takes distributed services, allows you to organize them into social groups, these little orange dots and blue dots...

24:34...and then discover them and combine them.

24:37They're exposed as maps and apps.

24:41So I can search and find a cool map and overlay it with other maps...

24:46...or I can search and find a great app in any kind of application.

24:51I'm taking the time on this because I think this is a shift in the way that we've ever done GIS before.

24:58It's an environment where I can actually share my stuff.

25:02And GIS users, just like other Web users, are anxious to contribute to a bigger context.

25:13This is how it works. This is a map gallery.

25:15I can either query and find some maps or just poke around and find this great map of Washington, D.C. ...

25:22...and poke it again and bring up the map service from Washington, D.C., from their server.

25:29And I say well, I'm kind of interested in trees.

25:31I'm a landscape architect so I...oh, let's type in Trees, let's see if there's any trees around.

25:36Oh, there's a...there's a tree layer in D.C., I'll poke it and I put the trees on top of my basemap, simple mashup.

25:45A couple of you have seen this before.

25:48When you see it live tomorrow, you'll be astounded.

25:51Because what it means is I can take lots of different distributed knowledge and combine them.

25:57Those long libraries of maps that Roger showed, all of a sudden becoming digital...

26:03...becoming services, becoming mashup-able and then sharable.

26:09So for example, I could say, hmm, I'm going to type in and call this the Foggy Bottom Tree Map...

26:14...and I'm going to put it back in the library. Pfft.

26:16And up it goes, in the library.

26:19And then I might want to find a cool app.

26:21I type in Crime, and here's a great crime map, and...and bring it up.

26:26Sorry, I got these slides out of sequence.

26:28You can see the nice Washington, D.C., map that I stored.

26:33Got it backwards.

26:34And then you find an app and it goes like that.

26:37So I click on the crime map and ah, Omega.

26:41They're a great company, and this is done as a business partner.

26:44I can jump to their Web site, spend $99.00, buy their little app.

26:48Exactly like the Apple Store.

26:50So maps and apps.

26:52Or, many of these apps will be free.

26:55Because users like to share what they do.

26:58And now they have a...

27:00Now we've moved GIS to a different...different level.

27:03We've taken them so that they can share their data openly and freely...

27:08...and for free in this environment, and download it and access it.

27:12And indirectly what happens is that everybody else can look at it, too, if you choose.

27:17So it moves GIS from the desktop to the server to the enterprise to the federated to the whole bloody Web.

27:25So geographic knowledge can...can prosper in that environment.

27:30So you say, will...will users really share their stuff?

27:34Yeah.

27:35Almost every week since we released this at the last of May, the volume of data and services has doubled.

27:42Okay, it's biased by especially North America, and...and Europe to a lesser extent...

27:49...but we're starting to see dots occur all over the planet.

27:54Another aspect of this is something called the Community Basemap...

27:57...where we have launched something called crowd-sourcing of a topographic basemap.

28:02People download a template, you now know what a template is, it's got all the knowledge a user does.

28:08They pour their own data into the template and they upload the map tiles...

28:12...into this free Community Basemap multiscale that covers the planet.

28:18And this has taken off.

28:20There's actually now, following Washington, D.C.'s leadership...

28:23...there's hundreds of cities, a number of states, a number of countries...

28:27...including Saudi Arabia, Abu Dhabi, Portugal, Spain, and so on, who are participating in making this come alive.

28:36So let me conclude.

28:39Will...will GIS continue expanding?

28:42Will we make that next step to move from a research project, like when Roger started...

28:47...to professionals to application users to all of society?

28:52I'll go back to the basic bottom line, which is there's clear business value for doing this.

28:59There's also a lot more value being understood in the world that says integrated approaches are becoming more important.

29:06People understand the benefits of sharing data, especially this kind of data, and also these new Web applications.

29:13Just, I think this...you'll remember this conference.

29:17Because this conference is the release of the technology that's going to move GIS very rapidly.

29:25GIS organizations will be the ones that build that data.

29:29They won't be something other than that.

29:30They'll be the ones who contribute and support the infrastructure within organizations everywhere.

29:36We must still continue to underline and...the importance of what made GIS successful...

29:43...at the...at the local government or the state or the national level.

29:46It is that someone, some team, has vision and leadership and they understand how GIS really works.

29:54And they...and they provide the right management support.

29:56And there's planning, the technical architecture, the data models.

30:01There's a governance model, there's a financing model.

30:03All of these are important things that have to be worked through.

30:06And then there's the work.

30:08There has to be a team that does real work, that is motivated, has a spirit of collaboration.

30:14It isn't just something you buy and it works.

30:17This is where good people and collaboration really emerge.

30:21And we have, in this room, some organizations which have literally magnificent track records in being able to do this.

30:29So I have a great...a great...a great hope for the future.

30:36Roger asked if I would spend just a minute on Esri.

30:40Our organization continues pretty much in place as it has for 41 years.

30:46Our purpose is to...is to serve our users and also advance this technology.

30:54Evolve geographic science, I like that notion.

30:58Spread spatial thinking and spatial awareness around the world.

31:02In this we have many common values with you.

31:05Develop the professional workforce with training and various sorts of things.

31:10This is an interesting organization for you who are executives, because I've...I've only found a couple like it in the world.

31:17I don't advise it for everyone, but it is interesting because we have a...we have a social focus.

31:23We have a mission, and we've stayed private.

31:27And our users 30 years ago asked us to take on this job.

31:31For 10 years, we...we just did our own little project works.

31:33But about 30 years ago this summer, we had our first meeting of users.

31:38There was only 13...11 people that came.

31:41They said Jack, why don't you change your company...

31:43...and see if you could actually build a decent piece of software instead of the junk that we'd built before?

31:49And that was a difficult decision.

31:52Not...not only will we...not only do we want you to do it, but we'll pay you to do that.

31:57We'll pay maintenance and support and you can become a kind of GIS software organization.

32:03So we said okay, we'll just do it.

32:05And we'll commit to you that we'll spend all of our money on R&D.

32:09And we do that.

32:10We spend about 20 percent of our revenue on software development.

32:13And that's part of the reason why we've been able to make these advancements we have.

32:19Well, our strategies are first to focus on our users.

32:23And I'm not saying this talking about Esri, I'm talking about your organization.

32:29That's...that's one of the key elements, I think personally, that make successes.

32:35Figure out who you're going to serve.

32:37Are you going to serve your stockholders, are you going to serve citizens, are you going to serve users?

32:43Who are you...who are you up to serving?

32:46And for us, we just figured it out and did it.

32:49And...and I...again, like I say, there's lots of different formulas for you here.

32:53But for us, this actually worked.

32:56And then...our actually, strategies...are...invest a lot in technical innovation to support really great software engineers.

33:03And Scott Morehouse, Sud Menon, Keith Ryden...

33:07...some of the people that are here at this conference are almost like, for me, like gods.

33:11I am so...I feel like I'm privileged to work around them because they invent and create...

33:17...and they drive these visions that Roger started so many years ago.

33:21And second, be an organization that's user-driven.

33:24I have a thousand people...

33:25In addition to the 13,000 people that are coming here from the user community...

33:29...we have 1,000 people here that will be hammered on all week.

33:33And they're trying to figure out, what the hell did we do wrong here, or there?

33:36Or what does the user really want?

33:38And again, this is not about Esri, it's about your organization.

33:42That's an element of our success.

33:45And then we have a vision.

33:46This 'can we bring geography to everyone using the Web?'

33:51It's only 20 years ago that the Web was released.

33:56And we think, ah, it's been around forever.

33:57Uh-uh.

33:58It's now connected almost everyone on the planet to the repository of knowledge that's out there.

34:05Isn't it amazing?

34:07Little farmers in Africa, growing coffee, they go to this little, you know, place.

34:12They make a dollar a day.

34:13They're using the Internet to get access to knowledge.

34:17Imagine when we get geography.

34:19And here I'm not talking about just a picture, I'm talking about the full stack available to everyone in the world.

34:26That will change things.

34:28And the last strategy we use is partnerships, which is we're partnered with lots of companies, thousands of them around the world.

34:35So we focus on our little niche and we let other people do their work.

34:41So our little niche, which is maybe a billion dollars in revenue globally, drives something like 20 billion in other businesses.

34:51And then we're partnered with NGOs, Nature Conservancy, National Geographic Society...

34:57...who pioneer the use of these tools in conservation and education and lots of interesting things.

35:03That's basically it for me.

35:07I wanted to share besides that Holland's going to win today.

35:11Sort of an inside...well, what could I do?

35:15An inside sense of Esri and what we're up to, and also a little sense of where I think this technology will...will lead the world.

35:24Thank you very much.