00:01This is a technical workshop called The ArcGIS System—Putting It All Together.

00:06I think that may sound…that's a little ambitious.

00:09How many people went to the Plenary Session yesterday morning? Pretty much everybody.

00:14And you probably had the sense then that there's a lot of emerging technology, especially with how GIS, in particular ArcGIS…

00:23… is used through the, quote, unquote, cloud, how it's being made available to the public to a really, really broad base of users.

00:33And what we're going to focus on here in this workshop is how that system actually gets built.

00:39We're going to have some fairly detailed examples of that system.

00:44We're going to use a hypothetical disaster involving a derailed train car in Louisville, Kentucky, as our example.

00:51But what we're going to do is we're going to look at this in a lot of the different environments in which we actually use GIS.

00:57So we'll be looking at this in ArcGIS Desktop. We're going to be looking at this from Server.

01:03We're going to be looking at this from the perspective of maybe one of the free…

01:10…several of the free viewers that come with our software, for instance, ArcGIS Explorer Online.

01:18We're also going to look at Windows Mobile. And all these are different technologies.

01:24And we're going to look at how these would relate to our hypothetical disaster scenario.

01:29And from this, what we'd like you to take away is a sense of how this system actually works together.

01:36We don't get to give you the…it's too big to talk about in an hour and 15 minutes.

01:42It might take three days to bring in all the nuances that go with this.

01:46This is, the subject keeps getting larger every minute that we keep talking about it. That seems to be my experience.

01:54Perhaps that's your experience too. Everyone's you're…you're agreeing with me, okay.

01:59Has everybody…seen ArcGIS Online now? Okay. And ArcGIS.com?

02:07And everybody's perfectly crystal clear on what the difference is between those?

02:13So if you type in…go to your Internet browser and you type in ArcGIS Online, it automatically defaults to ArcGIS.com…

02:20…and then opens up ArcGIS.com. And I work for the company, and I was going, you know, this is confusing.

02:27So here's one thing we can just sort of start with.

02:29ArcGIS Online, which we'll talk about in a little detail later on, is a repository…

02:34…where you can publish, share, collaborate…data, maps, services, all this other stuff.

02:40And ArcGIS Online is the portal, if you will, the repository, and you can access that through ArcMap, for instance…

02:49…our desktop application in which case you go to ArcGIS Online to add data.

02:54When you want to use ArcGIS Online through the Internet, you go through ArcGIS.com…

03:00…which is essentially the viewer, or the enabler, that gets you there.

03:05So if everything else I do today doesn't make any sense whatsoever, I like to feel like I've done something constructive so far.

03:13Okay, are we ready to begin? Yes.

03:15Okay. Do you want to introduce yourself, Rina?

03:18Yes, thank you for coming. Welcome. Is The ArcGIS System—Putting It All Together technical workshop

03:25My name is Canserina Kurnia. I am a full-time instructor and a technical lead with the training services in Redlands, California.

03:33And I am also helping a lot with industry manager with their demos.

03:37I like…my passion is to introduce the latest technology from Esri.

03:43And joining me today--Carl--Carl, want to introduce yourself, please?

03:47Yeah, my name is Carl Byers; I'm also an instructor with Esri. I work out of the Olympia, Washington, regional office.

03:53And primarily, my focus in GIS is on cartography and analysis.

04:00So if you ask me questions related to cartography and analysis, we will have a substantive digression in that direction.

04:07So please go ahead.

04:08Alright, thank you. Before I start, let me ask you, How many of you are GIS managers? Few of you.

04:16How many of you consider yourself as the GIS analyst? Couple of you.

04:23How many of you actually have the GIS data that you need to be accessed from the field, using mobile devices? A couple, yeah.

04:34How many of you actually want your GIS resources to be able to be accessed via web applications? Alright. Okay.

04:44So we're going to try in here is to combine this, all the needs together through support by one system.

04:53So the technical workshop is not only about the products and functionalities. 00:05:00

05:05…the concept about ArcGIS as a complete system. And how that actually we make it enabled.

05:13The same vision and concept that Jack delivered yesterday in the Plenary Session…

05:19…one map, accessible by everyone, from anywhere, anytime, on any device, okay?

05:29So the first part in here in the agenda is going to emphasize again about the system…

05:36…the importance to have all the resources in one system.

05:40Then how about GIS? Is ArcGIS system enabled already?

05:46And then after that, Carl will dive into the products and technology that make all the systems working together…

06:06…best products and analysis.

06:07Is that, it's actually…oh, okay, you want to switch to mine? And let's take a look; alright, let me try here, maybe I haven't…

06:15…I haven't shared it properly. Sorry about that. Okay, alright.

06:21So let's take a look at why a system, take a look at the system here. If you take a look at this picture of a city here…

06:30…does anybody know where is this? San Francisco? Well, you can think about that. I will give you the answer later on.

06:41But if you see this city, this can be a city anywhere in the world. I can see the potential [that] GIS can be implemented.

06:49It can be in the park/recreation, in the electric/gas, public works, tourism. A GIS can be implemented everywhere.

06:59More and more, organizations realize the value of GIS.

07:05They want to use it; they want to see their information on the map, okay?

07:11Now, traditionally, every single group or department, they built their own GIS.

07:18They use it, it's successful, but in their own group.

07:22Another department then built the same thing, and it's successful. In also their own group, right?

07:29So there is not much collaboration or sharing between the departments, okay?

07:34And all this, the technology, GIS technology, and spatially, did not really also make it easy to share between departments.

07:46But nowadays, GIS and its related technologies really provide a new way how to share and collaborate your GIS resources.

08:00So all these departments, they're probably facing the same problem with the GIS.

08:05Through the sharing, they probably can solve this problem together and make it more efficient.

08:12So let's take a look [at] GIS if it's a system.

08:15GIS is really good for collecting data from many different resources, integrate them and analyze them…

08:24…and turn it into actionable intelligence, into a knowledge that really supports the decision maker.

08:33And then GIS also will become the common operating picture for all these people that actually have to work together…

08:44…to share, to collaborate, to communicate. So then it becomes and it results in coordinated action.

08:53This is [how] we make it possible if we have GIS as a system.

08:59So I summarize why to have the GIS as a system, it provides access from anywhere, anytime, on any device.

09:11If you [are] working only in one unit in your GIS department locally on the desktop, once you want to share it…

09:20…it will be harder to share compared with if you have those resources in the system.

09:28So system supports many missions and workflows…

09:32…integrating information, improving efficiency by sharing, meaning we reduce the possibility of redundancy in the data.

09:43We also provide real-time information.

09:45If I'm in the system, if Carl, for example, does editing to the data, I can see it [in] real time, the changes.

09:53So it leads into better decision, quicker decision, and effective communication as well.

10:01Now to illustrate that, let me show you the diagram of the GIS, ArcGIS. 00:10:08

10:12ArcGIS is not only easier, more powerful but is also everywhere.

10:19I can use ArcGIS in my desktop application, but I can take the technology of ArcGIS into a mobile application in the field.

10:30And I also can use its components in the web, okay?

10:36So regardless which level I am [at], desktop, mobile, or web, I can still do the same GIS functionality.

10:45I can collect data, I can discover, I can create, I can manage, visualize, analyze…

10:53…and the most important now is collaborate between all of these levels.

10:58I can start from local system, going to the enterprise, and more and more now, people [are] going to the cloud…

11:06…so have all the infrastructure in the cloud, okay?

11:14ArcGIS addresses many common workflows as well.

11:17I may start with my GIS group, and as my GIS group, if I have all my data into one system…

11:25…one geodatabase, for example, I can use that for many different purposes. I can use it for asset management.

11:35 I can use it for my cartographic group to create really nice maps; I can use it for modeling and analysis.

11:43And with the other group, I can use one system for design and planning, for the field collection…

11:53…and for showing the collaboration and transparency, and also to support situational awareness.

12:00If there is a situation [that] happens, like train accident, maybe then by one system, all the agencies can use the same data.

12:12So to illustrate this, I'm going to give a demo [of] ArcGIS as a complete system.

12:18The story behind it is there is an accident in Louisville, Kentucky.

12:23A train that [is] carrying hazardous material has been derailed and [is] releasing dangerous gas.

12:33As the manager of City of Louisville, I have to act quickly, collect the data, and analyze the impact.

12:44I need not only to work with my GIS group to do the analysis, but I also have to work with many different groups.

12:52With the public officials, police, and fire department; I have to brief them about the situation.

12:59Also, I have to work with those people in the Emergency Operations Center, where all agencies work together to handle the situation.

13:10I also have to work with the field crew.

13:13This field crew is the one that I dispatched to the field to do the damage assessment.

13:18Last, but the very important one, I also have to brief the public about the situation.

13:26So where should I start first? I will start from the desktop. Desktop is always a good start for me.

13:34It's always good application for me to get started.

13:38Here, in my desktop, I collect the data. This is where the accident is located.

13:48And using a model, a spatial analysis model, I calculate where the impact will be.

13:56So there is something called ALOHA plume model that calculates what is the chemical content, the wind direction…

14:04…and creates where is the area that gets impacted. And I create what is called hot zone around it, okay?

14:14I also collected some critical infrastructure like hospital in here.

14:22Then I also used the data from ArcGIS Online so I can put the basemap underneath that.

14:29So I can get the idea about like, oh, what are the major highways going into the impacted area?

14:37And there is a big river in here that [is] also going to the area, okay?

14:41So ArcGIS Desktop is really a good way for me to get started collecting the data and analyze the situation.

14:50But now, I need to go and brief…to the briefing room to brief the police and fire departments.

14:59To do that, I uploaded all my data into the system.

15:04In Carl's presentation, I'm going to give you a demo how to actually publish it into the system.

15:11So basically, I publish this into ArcGIS Server, okay?

15:16From there, then I go to the briefing room, and I actually access the same information but using another tool.

15:25This is what is called ArcGIS Explorer Online. This is available from the ArcGIS.com.

15:34From the Presentation tool, I access the same information in here. So I can see in here all the layers that I have.

15:43I can zoom in and zoom out on the map as well.

15:48Now the nice thing about ArcGIS Explorer Online, I can build presentations.

15:53So basically, I can see all the…I can create slides for the briefing.

16:01So I'm going to play this presentation.

16:05So it really starts with, alright, this is the area, this is the city limit of Louisville, Kentucky.

16:11And this is the train location, and this is the picture of the train accident.

16:19And next, I show them as well what's the model that I've been running and where the impacted area [is].

16:28Not only that; I also access services that show the demography of the area.

16:37And because the accident happened in the morning, the daytime population is more meaningful.

16:43I also link into a graphic about how many people got affected and what is the age group.

16:51I point out to the police and fire department there are many children and elderly in the area.

17:02So we have to plan the evacuation accordingly.

17:10Next, I also show them critical infrastructures, like hospitals, in the area.

17:17By zooming in, I also can give them, in more detail, information of each of the hospitals.

17:26And again, this is the real map that I also have in my desktop.

17:33Next, I also show them all the major roads that need to be blocked, entering the area. Also the potential location for the shelter.

17:49I also reach more than the data that I have; I access the services from the National Weather Service…

17:58…that's showing the current precipitation in the area.

18:04And also the wind direction, because these can change the affected area.

18:12I also show them where the staging is located now so all the agencies can work together here.

18:24And where are other resources available, for example, the dump truck and the food supply to the staging location.

18:37I also show them where I dispatch my field crew to do the damage assessment.

18:43Some of the area has already been completed, but some others [are] still in progress.

18:51Next, I show them live application in here, live data, where is my crew at the moment, and also which area that has been surveyed.

19:04So I show them that the red one is actually damaged, and then the yellow one is the moderately damaged…

19:11…and the gray one has not been surveyed yet. Not yet, okay?

19:18So by doing this, then I really showed them…they're not GIS users…but they can see my data, they can see my analysis…

19:28…and then what happened on the field.

19:31So when they go out from the briefing room, instead of [my] giving them the paper map…

19:37…I ask them to access all the information from the mobile device such as iPad, iPhone, mobile phone, that they have.

19:45So they can actually monitor what happened on the field from the mobile device. So that's the briefing room.

19:56Now I have to work with those people that work in the Emergency Operations Center.

20:02For them, I created a web application. This web application is based on the Flex Viewer.

20:09Probably some of you [are] familiar with this already. Again, it's accessing the same map from the same system, okay?

20:17From here, I can change the basemap, I can also go to the bookmark and zoom in to the damage assessment area.

20:29So in here, maybe I'm going to change it to the arrow in here and enable the same damage assessment area.

20:40So from here, they also can track the progress of the field crew, yeah.

20:47Now, talking about the field crew, what did I have for them?

20:50Well, I can have the mobile application based on the iPhone or Android or based on the ArcGIS Mobile.

21:02So now, I'm going to let Carl handle the ArcGIS Mobile application and make the changes like he is in the field.

21:11Anyway, what I…just to recapitulate what I said, we looked at this in a number of different platforms.

21:16Now I'm looking at a different software product; this is called ArcGIS Mobile, and this is on a completely independent device…

21:24…but it's still, once again, capturing the same content from the same service.

21:29And so, for instance, if I go to Tasks in my mobile device here, I can go to Identify, and perhaps I'll pick this structure right here.

21:42And I've selected it, and I discover at this point that this is actually unsurveyed, and maybe my field crew does a brief investigation…

21:50…and we discover that, well, now that we surveyed it, that we have to actually change this.

21:56In this case, we're going to change it to this structure has been destroyed. Then I can finish this.

22:02And then notice that when I go back to my map, that I've actually changed…

22:06…remember that was the gray, unsurveyed color when I began.

22:10And Carl, can we quickly switch to my laptop and see if my viewer changed as well.

22:16Okay, so now you're looking at Firefox Internet browser…

22:20…and notice that her display in the upper left has changed to reflect my changes on my mobile device.

22:26Can I show them into my iPad first, please?

22:29Okay, sorry, I turn on my iPad in here…can you switch to iPad. Let's see if it's picking it up as well.

22:39So let me just go in here, and then sometimes in here I have to do a little bit; because this is using wireless…

22:50…it normally takes longer, but did you see that?

22:53Yeah.

22:54The quality; I don't like the quality, but you see that it's also changed on that.

22:58So my manager can be in Starbuck coffee shop, but it can still monitor what happened on the field.

23:06And I'm in the operations center; I can see my viewer in the browser and see the change.

23:12And Carl is on the field; he's doing the editing. What about doing another editing there?

23:20A little more? Yeah.

23:22Perhaps we have, looking at this block further, and we realize that we have to block off--one of these areas is still hazardous…

23:30…and we need to block it off from any access from field crews or from the public.

23:36So maybe I can go in; I can collect some features, I'm going to do some redlining here.

23:42And I'll use my default values when I actually do this. I'm going to collect geometry in the map interface.

23:48I have the alternative, perhaps, of using a GPS device if I want, so I'll collect using the map.

23:54And let me just, I'll use this parking lot right here as an example. And I'm just simply going to come in and…

24:02…and I'll accept that, and I'll edit the attributes. And in this example, I'm going to make this, how about inaccessible.

24:10Then I'll go OK, and I'll finish my feature, and I'll view this in the map now.

24:17So I've actually now created a new feature using a mobile, remote device, that going through an ArcGIS Server…

24:25…and now this is actually showing up in, this is actually now going to be available in…

24:31…I'm going to switch this back to Rina's computer; this is now available in the Flex Viewer…

24:36…which is using Internet browser to access this information.

24:39So, in summary, in my demo, I showed you that if I manage my ArcGIS resources as one system…

24:48….this gives me a new way how do I share the information, not only with the GIS users but also non-GIS users.

24:56In the situation like the train accident like this, it's so many agencies working together; they need the same information…

25:04…regardless they are GIS user or not.

25:06So using that so many variety different of tools, browser, mobile device…

25:12…and also like ArcGIS Explorer Online, it can like give the message…

25:18The most important is the message itself and then the importing of the data to solve the situation.

25:25So I hope I give the clear picture from the demo about the importance to have GIS as a system.

25:33So, let me continue a bit in here that I work with many users and many organizations, and all of them…

25:44…even though they probably have different business purposes, but each of them has the same pattern.

25:55So we saw that the pattern that they deal with is about these five patterns.

26:01First, every organization has to manage an asset, manage something. Either they manage people, equipment, building, parcel.

26:13They manage something. And GIS has been really good in helping the asset management.

26:19ArcGIS Desktop, Mobile, is all good in store, manage, and maintain the accurate asset records.

26:28Then we turn all this data to transform that into actionable intelligence. We do planning and analysis.

26:39We know the power of GIS in planning and analysis. But then we also support field mobility here…

26:47…get information into and out of the field.

26:51The technology's ready; there's many varieties that you can choose for doing GIS on the field.

26:59Now we have to share, disseminate the knowledge, to all that need it. We call it operational awareness.

27:07We have the technology for that. You can decide to create web applications, if you like, and other types of applications.

27:16And the last one here, the last pattern, is newer, but it's become more and more trendy, is citizen engagement…

27:26…where we give the information to the public but also ask the input from the public. Okay?

27:34Crowdsourcing mapping or volunteered geographic information. And all those [unintelligible] has become important now.

27:43Alright, so that's the first part of this presentation about all the system, putting it together, but now let's understand the details.

27:52What are the products and technology that enable all this to become a system, one system?

28:00And Carl will take that from here. Okay, thank you, Rina.

28:14So I think almost every year we go through this exercise [inaudible]. Excuse me.

28:29This theme of putting it all together, we've done this almost every year.

28:34There'll be some workshop, some track that actually looks at this.

28:38And I've actually looked at some of the presentations that have been done in past years, and one of the things that they often do…

28:43…when they say, well, let's put the whole system together, is they show you all the software.

28:48And they show you all the software products.

28:51And a couple years ago, someone had the bright idea of actually alphabetizing all those products…

28:56…and I'm going to show you this really as a point as to what I'm going to try to actually avoid here.

29:05Oops, look like I lost my link there.

29:07I'll go ahead, I'm not going to bring up the website; we have a link to it later.

29:11We have 77 different products that…distinct, identifiable products…

29:16…and I don't think we're going to really understand what a complete ArcGIS system is by going through those products one by one.

29:25Rather, what I'd like to do is to talk about this not in terms of a stack of applications or something like that…

29:31…but clusters of applications, which together build something like the system that we're envisioning in this slide.

29:39And I want to go through it more or less in this order, starting with data.

29:43I'm going to talk about this is in terms of a data-driven system.

29:46I'm going to talk about our desktop GIS. I'm going to talk about server, ArcGIS Server as a technology.

29:54And then the last part we'll touch on here is the mobile portion of that.

30:02So GIS is a data-driven system. We don't make this stuff up; it actually comes…

30:09We're actually talking about real data stored in, I guess, real databases at this point.

30:14The geodatabase, which is in essence a specialized type of relational database management system…

30:21…leverages that database technology and applies it to spatial data.

30:27So the geodatabase is our default storage mechanism.

30:32The geodatabase is intended to work with all the other existing relational database management systems that are out there.

30:39So it can live in or on, if you choose, with Oracle, with SQL Server, with Postgres. You know, your choice.

30:47It's also scalable. We have geodatabase versions that live on your desktop computer.

30:52The file geodatabase is, in fact, the default storage mechanism for data on the desktop.

30:59The scalability includes both the size of the database and the number of people who are working with it, the number of editors.

31:05Anybody here from the City of New York?

31:08City of New York really has all of their parcels--they have two million parcels.

31:12They have all that in one feature class, and they have about 10 editors that simultaneously maintain that single feature class.

31:20So the idea here is that primarily that it's scalable; it's a high-performance system.

31:26There's a few little detailed bullets here. Maybe you can't read this, I think, and I'm not going to go through all these.

31:33In addition to storing feature classes, that is, tables that contain geometry, we also have stand-alone tables.

31:39We also have specialized technologies for symbolizing our data that can be stored on the database.

31:45We can store annotation; that is, the text information that we put in our map, as feature classes in the geodatabase…

31:52…plus we can do all these other things that involve very specialized behaviors like build topological rules.

31:58So we can have a rule that says one parcel must not overlap another parcel, for instance.

32:05Again, so these are all database-driven systems.

32:08Now, when we start talking about ArcGIS Desktop, again we see the same type of scalability that we saw in the database…

32:15…and we're going to see this again when we look at ArcGIS Server.

32:18So there's really three levels of functionality in ArcGIS Desktop, and those are going to include…

32:25…at the beginning level, ArcView, then go to ArcEditor, then to ArcInfo.

32:30Now if you're a manager and you're installing the software, deploying the software…

32:35…the installation for the desktop is the same everywhere in the system.

32:39And everyone does exactly the same install unless you choose to customize it, and then the functionality is controlled through licensing.

32:46Most large organizations use some constellation of licenses where maybe they have a number of ArcView users…

32:53…perhaps a few more ArcEditor users, and maybe several ArcInfo users.

32:58The differences between those levels of functionality are fairly distinct.

33:02ArcView really is about using the data, making maps, manipulating the maps, extracting information from the maps.

33:09But there's a real distinct divide between using the map and actually producing maps, and at the ArcEditor level…

33:16…you get much more comprehensive editing tools, you have the ability to create something called relationship classes…

33:22…which are the permanent associations stored on the database that associate records in one table with records in another table.

33:28You get more mapping tools, more editing tools, more geoprocessing tools.

33:32At the ArcInfo level, you get the complete set of geoprocessing and analysis tools.

33:38You also get all the advanced cartography tools.

33:41And in fact, if you're involved in finished production cartography, you probably will need at least one ArcInfo license.

33:48So that's generically the way it's set…

33:49I'm going to apologize on behalf of Esri. We have this way of coming up with a good name for something…

33:56…and instead of retiring it when its time comes, we just reuse it.

34:00So now ArcView is a level of functionality as opposed to a stand-alone product that some of you remember perhaps from years ago.

34:08You remember that exactly, right? Okay.

34:13How do you go about familiarizing yourself with all that functionality? This is actually kind of…

34:18Again, this is not the way to go, I suppose. Let me open up…

34:22Here's…we have a functionality matrix; doesn't that sound useful? You should be nodding to yourself, "Yeah, that's great, Byers."

34:31It's 44 pages long, and we'll just scroll down so you can get a sense of what it looks like. And we have pages and pages of this.

34:39This tool's available at this level of licensing, this level of license.

34:43This is not a good way to…I'm not sure who's going to use this.

34:47It used to be a poster, and you could print it out and put it up on your wall. I don't think people are doing that anymore.

34:53We have other ways, actually, of exposing the functionality. Okay, I have to do this, though.

34:58Rina and I are both trainers; we train people how to use GIS, so I'm going to say, oh, you can take a course from us.

35:06We have, at any given time, about 50 instructor-led classes and about twice as many other types of offerings…

35:12…some of them delivered…some of them very short, some of them long; many delivered through Internet.

35:17There's other sort of tutorial products that are available.

35:20We have a lot of training available. The training is something that continuously evolves.

35:24Now, when you're trying to embrace all this functionality, when you're sitting at your desktop…

35:30…I will just say a couple things about the software.

35:33For instance, in terms of the help, our help files have been progressively upgraded and have evolved…

35:43…from a merely hierarchical structure to the help blockiness to something which I think the web people would call "semantic."

35:50So the ideas are linked together in a logical and perhaps intuitive way, and so when you actually go into our help files…

35:58…and look at something under Geoprocessing, under Commonly used tools, there's Proximity Analysis…

36:06…where you might've found a buffer, but you'll also find a lot of other links in here related to other applications.

36:13"Network Analyst can also be used to compute origin-destination matrices."

36:17Okay. Help files are a comprehensive document to help you explore all that functionality.

36:24The classes we teach are more commonly related to workflows, what's a really good way to link all these things together.

36:30And then, finally, in ArcMap itself, one of the things that's relatively…

36:38…or is new in Arc[GIS] 10 is the search technology inside the software.

36:43And if I type in something like buffer and search for tools, I'll actually get a…the search tools are actually very fast…

36:55…but what they do is they, again, they expose relevant content to what the tools are, how they fit into a workflow…

37:03…how they relate to other tools, and how to find them.

37:06And they actually also are linked to--if I can get my mouse to cooperate--I can even…they even…

37:14…we simply even have metadata for our tools.

37:17And so here I just opened the item description for buffer, and it comes with some nice graphics…

37:23…but it also comes with very extensive document-- I'm not going to read all this and I hope you don't either.

37:29A lot of information that goes with it.

37:31So the key point I want to make about ArcGIS Desktop as such, it's a very mature, complex, large product.

37:41It's perhaps the largest single application or stack of software that you can actually install on the Windows operating system.

37:49And it's very well documented, very well supported.

37:55So a few other things to say about the desktop and we'll have another demo here.

37:59At the highest level, we can talk about the Desktop applications in terms of what they do.

38:03ArcMap is where we do our cartography, our analysis, our editing.

38:08ArcCatalog is a stand-alone application for data management purposes.

38:12I think all of us here have data management tasks, many of which don't require the presence of a map in order to actually do this.

38:18We have two 3D visualization environments--ArcGlobe for relatively small-scale visualization…

38:25…and ArcScene for large-scale visualization; 2D and 3D visualization.

38:33Recently, starting at ArcGIS 10, we've moved toward--the evolution of the software's been toward a single operating environment…

38:40…and so now, for instance, there's the Catalog window in ArcMap which will allow you to accomplish most of the things…

38:46…normally you would do in ArcCatalog actually in the ArcMap interface.

38:50I don't think you can go in and delete the map document you're working in, though.

38:57Also, in addition to the core desktop software, we have extensions.

39:01And the extensions can be grouped fairly logically according, you know…

39:07…as the analyst series, productivity tools, and specialized software.

39:10The analyst series are going to be things like Spatial Analyst, Geostatistical Analyst, Network Analyst.

39:18Productivity tools and specialized software, those are things that are going to affect, be related to your particular workflow.

39:27We have tools for facilities management.

39:31We have specialized solutions for aeronautical and nautical disciplines, those sorts of things.

39:39Production mapping. So we've got a lot of extensions.

39:42The t[r]end in the software has been for more functionality to move to the core from the extensions…

39:47…and also for functionality to move down to the ArcView level.

39:50That's just generally the way it's evolved now for the last seven or eight years.

39:55What I'd like to have happen now is Rina to show us a little bit of her desktop…

39:59…and she's going to look at some more of the functionality that I've been talking about.

40:05Thank you, Carl. [Interference] Yes. Thank you. Okay. Alright, thank you, Carl.

40:18So Carl already gave you some demo of the ArcGIS Desktop.

40:22Let me ask you, How many of you [are] actually using ArcGIS Desktop already? A few of you? Thank you.

40:29How many of you [are] using ArcGIS Desktop 10? A few of you, okay.

40:35The one that I show you in here is ArcGIS Desktop 10, so this is ArcMap.

40:42And from ArcMap now, I can actually access the ArcCatalog nicely from here, so I don't have to open as a separate application.

40:51And again, I also can go and do the search in here.

40:56So one thing about this as well is I continue with my story about the train accident in Louisville, Kentucky.

41:06So as the GIS manager, I also want to create what is called vulnerability map, hazard vulnerability map.

41:15So what I collect in here is, I collect…because this city is near the river, so there is a flood hazard, potential flood hazard.

41:30There are several hazmat facilities, so I collected the information and I buffered them.

41:39Then I also buffered the railroad because it's a lot of this chemical content is actually carried by the train.

41:50And also by truck, so I also buffered the hazmat roads from there. And using the…

41:59Not only that. I also have the map of vulnerable populations where there are…the elderly and children are mostly concentrated.

42:09And also the density map of critical infrastructure. So it's got a lot of critical infrastructure in here.

42:17Now, using the power of GIS, then I create a model in here, which is the…it's called…I name it Vulnerable Assessment…

42:30…which is, this is the input of the hazard, and I use a tool that's called Risk Weighted Overlay.

42:37That created a hazard map, and then I incorporate as well the critical infrastructures' location and demographics.

42:45I use Map Algebra tool from the Spatial Analyst extension…

42:49…then I got the result of these combined hazard variables to create the vulnerability map.

43:00So this is the result in here.

43:09So let me see that in here. This is the combination and then the green is the low risk and the red is the higher risk of the hazard, okay?

43:22So by using this information, when the train accident happened like this, so I can, like, take a look and overlay which area…

43:31…how many percent of the impacted area is actually high risk of the hazard vulnerability.

43:42So with that in mind, I also share the information with other agencies how we have to handle this situation.

43:49So in summary, Desktop, ArcGIS Desktop, is really a good way for me to do analysis…

43:54…and create a new understanding about the area where I working for. Back to you, Carl.

44:03Thank you. So we've seen several things now.

44:26We've seen the desktop, we've seen the mobile service, we've seen the Flex application through the Internet browser.

44:34The part that makes all this work and the part that…how all these things are connected is through the web.

44:39And the web part is enabled, if you will, by using ArcGIS Server.

44:44I should also say something, I think when I introduced myself, I said I did mostly analysis and cartography.

44:49I usually don't work with Server; I don't work with, you know, big complex databases, that sort of thing.

44:54But I have to say that in terms of what I…in terms of, say, installing Server, getting a data service up and running…

45:01…getting a map service up and running, you don't have to be a programmer or developer to actually do that.

45:06It's actually, it is, you know, commercial off-the-shelf software.

45:10If you accept all the defaults in the installation process, you'll end up with something working in about 10 or 12 minutes.

45:16It really, it's become a whole lot easier.

45:20Now, in fact, we're actually seeing, what we're seeing in this slide is the Desktop…

45:26…which Rina was using to author, for instance, a map.

45:28ArcGIS Server, well, this is where all the services are housed and where they're enabled…

45:33…and then we've already seen examples of mobile, web, and desktop clients actually using all this content.

45:41So by putting this stuff on the server, we not only enable the complexity of this complete system…

45:48…we actually end up getting a higher-performance system.

45:51We're actually able to do things instantaneously involving any number of participants, any number of technologies.

46:00So when we talk about the dissemination, collaboration, sharing, maybe even crowdsourcing information…

46:05…maybe that contaminant plume we'll have people reporting to us on their iPhones…

46:10…"Yep, I can't breathe," "Yep, I can't…"

46:12Well, we can actually crowdsource information for these types of events.

46:15So Server is the core part of this.

46:19Now, there are different types of services out there, and we should spend just a couple minutes talking about these.

46:26What we've looked at so far are all versions of map services.

46:29So when I have a map service, I can have a map service just for visualization…

46:33…but I can also have a feature service that allows me to perform edits…

46:36…or maybe I can have a mobile service that allows me to support multiple mobile devices using that service.

46:42I can have a globe service. In other words, I can publish something in the 3D environment.

46:48I can have geocoding services. We're all familiar with geocoding.

46:52You type in an address and a map opens up and it shows you the real-world location of the address you typed in.

46:57You can embed geocoding services in any of your other services, or you can have a stand-alone geocoding service.

47:03ArcMap, the regular desktop application that you're using, has embedded geocoding functionality as well.

47:09If you go to the Find window, you can type in your address, and you can find your way home; hopefully you don't need to do that.

47:16You can have data services.

47:18You can have geoprocessing services.

47:20These are services that use analysis tools or perhaps a whole series of analysis tools to generate some sort of result.

47:27I think the examples we saw yesterday involved drive times, for instance.

47:33You can have image services. How many of you have a lot of imagery? Like gigabytes, terabytes. Anybody in terabytes?

47:41Yeah. And it's everywhere now. How do you… You need tools for managing that as a resource.

47:47You need tools for managing that in such a way that the people who need access to it can get it.

47:52There is…Image Server is an…

47:55There's an Image extension to ArcGIS Server that will actually allow you to do all your image enhancement.

48:03That'd be your panchromatic sharpening, your orthorectification, your mosaicking, your color balancing.

48:08You can do all that stuff on the fly, and it's actually a very fast-performing system.

48:13You can store all your imagery in its native format, so again, Server will support you doing that as well.

48:20Like the other things we've looked at, it's scalable in terms of basic, standard, and advanced in this case.

48:25The basic Server configuration is for a data service. It's for a data service.

48:32Standard allows you access to some simple web editing and basic geoprocessing tools…

48:39…and then the advanced level, you've got access to all the geoprocessing tools in the server environment…

48:44…and you also can support a mobile system. It's not just a…

48:48When you're actually using just one mobile device, you can actually support that with a desktop…

48:55…but generally speaking, when mobile systems are deployed, it uses multiple systems there.

49:03How does this happen? Anybody familiar with any of the acronyms up there? Any favorite? Any personal favorites?

49:11Www works for me. The way all this works is ArcGIS Server and ArcGIS in general conform to any number of industry standards…

49:22…which are unfortunately all characterized by acronyms.

49:26In addition to supporting the general standards, in terms of our Server functionality…

49:30…we also support something called REST.

49:35And REST is a--Representational State--it is a…

49:43What the server does is it preconfigures certain types of output and makes them available at endpoints…

49:49…attached to your server--attached to your service.

49:52And then other, these open APIs that we refer to, Flex--those are application program interfaces…

49:59…Flex, Silverlight, and JavaScript, they can go and make a request from the server.

50:03And what they're looking for has been preconfigured through the REST technology…

50:07…so they're actually very…they perform very, very quickly.

50:10They don't have to go deep into the machinations of the service, of the data service behind it…

50:15…to actually get everything it needs to fulfill the request.

50:19So that technology is very important. In fact, I would go so far as to say--and please correct me if I'm wrong, Rina…

50:26…that most of the web maps that I see deployed, most of the web apps, applications, that I see deployed…

50:33…are relatively targeted in what they do, and virtually all of them are being created now with these open APIs.

50:41That's my basic perception, and I'm not wrong, am I? No, see, I got that one right too.

50:49So what we should do now is have Rina actually show us a little bit of the process of actually using ArcGIS Server.

50:57And I'll switch you there. Thank you, Carl.

51:01So I've been uploaded most of my data about the accident into the system, but this one is not yet, the hazard vulnerability map.

51:14So I'm going to show you how do I publish it to ArcGIS Server.

51:18I can easily do that from my ArcGIS Desktop.

51:22In ArcCatalog, in here, there's a link that I can add GIS server, ArcGIS Server or WMS server or WCS. I use ArcGIS Server.

51:34So in here, if I want to publish this service, then I have to manage the GIS services.

51:40I click, and I put the URL into where the server is located and the host name.

51:47I make already that connection, so this is my connection into the server here.

51:56I can always show you the server properties in here, so where is this host, the host of this service…

52:07…and then the directories that is [unintelligible] and everything in here.

52:12And I believe I opened the properties in here.

52:14You see this is basically my server URL, trainingcloud.arcgis.com/arcgisservices.

52:21So this is the one that enables it as a system. I have ArcGIS that [is] not local in my machine.

52:28It's actually somewhere that people can access it from many different locations, many different devices.

52:35So it's outside my firewall, okay?

52:39Now, actually, the machine that I am working [on] at the moment is the trainingcloud.arcgis.com.

52:48This one here, I remote desktop into this training.cloud.arcgis.com.

52:53This server is in the cloud, in Amazon EC2 cloud, okay? So I can easily work with ArcMap in the cloud.

53:04And I'm now going to publish this as a service.

53:09So the name of my map service…the name of my map document is For Publishing.

53:16I can have a better name there if I like to. So if I…

53:19What I'm doing in here is right-click on that, Publish to ArcGIS Server.

53:26And I have a folder in here named Demos, and I think in here I'm going to put the risk map, for example.

53:40And then I go to Next. This is the capabilities.

53:43If I would like to access this map service from the ArcGIS Mobile, I have to enable mobile data access.

53:53ArcGIS Mobile is not iPad/iPhone, okay? So Carl will talk about that.

54:01If I want to enable editing on the web, so other users can actually add/delete the feature, I enable feature access.

54:11Again, this is only enabled in--starting in ArcGIS 10.

54:16But at the moment, I just leave it like this.

54:18Also, there is the capability to integrate with KML.

54:23I click Next, Finish. So then it will take my data, then publish to ArcGIS Server.

54:32So if I go into my demos in here, this is my risk map as a map service. Okay?

54:40Now, since this is in the cloud, I can directly go now into my browser, and I'm going to open ArcGIS.com.

54:53This is ArcGIS.com, and I open the segment My Map, okay? This is the built-in viewer in ArcGIS.com.

55:01So what I can do in here is, I'm going to zoom in to Louisville, Kentucky. Here you go.

55:14And I'm going to access the map service that I just created.

55:19So I go to Add, Add Layer, Search for Layer. Okay, let me just make it so you guys can see it better in here.

55:33So what I need in here is I have to access a GIS server, which is my trainingcloud.arcgis.com, and that's enough.

55:50So it will then find all the layers that are available in there. I just need to find my risk in here.

56:00I don't like the…what is it? The resolution here. Let me try again. Is it this one here? Maybe this one, huh? Oh, yeah, this one.

56:16So I can just click in here if I like to and see the map and add to this, add to the map. So here you go.

56:31And I can continue in here, save it, save as My Map. For example, this is the Louisville Risk Map and put the tag. Whoops.

56:53I'm going to put the tag my name so I can find it easily, but maybe this is also Louisville, and put the description in here.

57:09So when I save my map, what happens behind the scene is it remembers all the layers that I added into this map…

57:17…and then saved it into My Content in ArcGIS.com.

57:21So by doing that, then I can easily access it from web applications for the mobile devices and all of them.

57:31So now I go to My Content. Just real quick I'm going to show you what…the description about this.

57:45So this is the risk map; I open the description.

57:55So this is the two layers I use. One is from trainingcloud, and the other one is the basemap, okay? Okay.

58:03So let's go back to you, Carl.

58:17So unless I'm mistaken, I'm not actually even keeping count of the number of different venues we've exposed content in this afternoon.

58:25We just saw taking a map, publishing it to a service and consuming that service through ArcGIS.com…

58:35…and that's one of the free viewers that we provide. So that was…

58:41I want to add one more piece to our discussion. We're talking about this whole system.

58:46I started with data, we talked about the desktop, we talked about Server.

58:49And there's one more large piece to this system, and this is Mobile.

58:53And I know from the show of hands we saw a little while ago, many of you are not here for mobile services per se…

59:00…but I think we're all certainly quite aware that the growth of the consumption, at least, of our Internet…

59:08…of our GIS services is through the Internet and also through mobile devices.

59:12So a key thing here is, first of all, this is usually server based. It's usually server based.

59:18There are a few alternatives to this. You can, on a limited extent, run mobile applications from your desktop.

59:25You can do that with a single device, like another laptop, or there's another piece of software, one of our products.

59:32It's called ArcPad.

59:33Are there any ArcPad users here? Okay, we've got, we're up to two. Do I see three? Do I see…not yet. Okay.

59:42ArcPad is considered more of an ad hoc mobile implementation, primarily for…

59:48…especially for use for extended periods of time actually in the field.

59:55And it essentially takes your GIS with you in your mobile device.

1:00:00The mobile, the regular mobile implementation, you get to specify, control what that looks like.

1:00:06It usually is a somewhat thinner client, actually, than ArcPad.

1:00:10But anyway, ArcGIS Mobile for Windows, which you might do on your Windows-driven device…

1:00:17…and maybe that would be my ruggedized laptop example…

1:00:21…and I can use that for interaction with the server, I can use it for data collection…

1:00:24…I can use it for data correction, fields checking.

1:00:27I can get workflows, work orders actually delivered to me through that service.

1:00:32ArcPad, again, an ad hoc implementation.

1:00:34And then probably the thing that has everyone moving in one direction or another is the fact that…

1:00:41…these mobile services can be consumed on the device that many of you probably have in your pocket.

1:00:48How many of you have a--how many have a smartphone? Everybody. Is there…is anyone--

1:00:54I'm afraid to ask if anyone doesn't.

1:00:57How many of you have an iPhone? And anybody have a Windows Phone? Okay, we've got a couple.

1:01:05And then Android I guess for the rest of you? Okay.

1:01:08So we're all there. We're all walking around with a potential GIS in our pocket, and that's a key thing.

1:01:14And it's not just us that's aware of that now; it's the public's actually becoming aware of it.

1:01:19Maybe we can do one more little mobile demo? Yes. Okay, go ahead, please, Rina.

1:01:27Alright. So remember this, this map that I have it in my ArcGIS Server, and I access this from ArcGIS.com.

1:01:36And what I did is I put it in my group, okay, I shared it with my group.

1:01:41I have my own group for the UC that doesn't [unintelligible] system.

1:01:46So I shared it there. What I'm going to do is I'm going to access it from my mobile device.

1:01:52I can access it from my iPhone, but probably it's easier if I see it from my iPad. 01:02:01

1:02:03How many of you already downloaded Esri apps on iPhone, iPad? Yeah, many of you?

1:02:09So it looks like this. I can go into here. I already logged in as myself.

1:02:15And then I can connect to ArcGIS Server from here, okay, if I like to, but then I'm going to just go to my group…

1:02:25…and the group that I have in here is the UC 2011 system, and this is the map.

1:02:36So replacing the current map in here, give the basemap here, and then I can directly see if it's done, the risk assessment map.

1:02:51Oh, my goodness, I don't like this image. Take a look of that, okay.

1:02:56So as soon as you publish your resources on ArcGIS Server outside your firewall, it's easy to be accessed from anywhere…

1:03:05Maybe I should dig a little deeper. How many people have tarred and zipped a coverage? Anybody?

1:03:06…from web application or mobile application like this.

1:03:16Okay, I should have asked, How many people have an iPad? And who's going to buy one later this week?

1:03:23I keep…I'm tempted to keep bringing more and more technology home with me.

1:03:30We have one more--oops, [unintelligible]. There we go.

1:03:35One more subject--well, actually, we'll draw it out just a little bit here--and this has to do with ArcGIS Online.

1:03:43And again, I'd like a show of hands.

1:03:44How many people here have taken a shapefile and zipped all those different files together and e-mailed it to somebody?

1:03:54And has anyone had somebody do that to you, they send one to you?

1:03:58And has any part of that been missing like the .prj file or the .dbf file? You know what I'm talking about.

1:04:12We've got…we've got…okay.

1:04:14Okay, I just wanted to say, I mean, I'll do the good news. Here's the good news; we don't have to do any of that anymore.

1:04:21We actually have the ideal vehicle, if you will, for sharing our data. And I'm talking about ArcGIS Online.

1:04:28What I'm going to end up with is…well, we're not just going to share data.

1:04:31No, we're actually going to share maps, we're going to share applications, all sorts of things.

1:04:37But at the simplest level to share, I can actually create something called a layer package…

1:04:42…which is a layer, all its properties, and the package part means the data goes with it.

1:04:46I can publish it to ArcGIS Online, and I can share it with the world. It's really easy to do.

1:04:52The package part of that all of a sudden completes, you know, our ability to effectively and efficiently share everything.

1:04:58We can share map packages, not just a layer.

1:05:00We can take the whole map, all the brilliant cartography, you know, all the different data frames…

1:05:06…all the data that support all those data frames, put those in part of the map package and share those.

1:05:11Someone can download it, they can open…or they can open it directly in ArcMap.

1:05:18Now where we're taking this is to the next level though, where we can also share things in services.

1:05:23So we can share map services, we can share geocoding services, we can share, you know, applications and that sort of thing.

1:05:29ArcGIS Online is associated with those free viewers—

1:05:31[Audience comment] Microphone? Excuse me? [Inaudible audience comment]

1:05:34I'm doing a really bad job with the microphone. I probably shouldn't repeat everything I just said, though, should I?

1:05:41No,[inaudible]. Okay.

1:05:43The key thing here, though, is when I am working with ArcGIS Online, I can include not just my data, not just my maps…

1:05:52…but all my services, and there's free viewers to go with this.

1:05:56That means I can publish a service, a map service [unintelligible], something that's dynamic, and it can be viewed by the public.

1:06:03So my ability to disseminate my GIS content, my GIS resources is actually enormous here.

1:06:12I will point out that this system is probably growing even faster than we anticipated.

1:06:17The figure there, millions of maps a day are going through this, especially through the use of the basemaps.

1:06:24So this is actually one of the primary things that we're doing.

1:06:27I think it's probably one of the most exciting things that we're doing now.

1:06:32Do you want to show something with ArcGIS Online? Yeah, it's real quick here. After this, we're going to wrap it up.

1:06:38So I show you how to share it into the group, but maybe some of you already know that you can share it with the public.

1:06:45The map that you author in ArcGIS.com, you can put it in your Facebook, or you can Tweet about it…

1:06:53…or you can copy and paste this link here, put it in an e-mail, and then you can send it to somebody. Okay?

1:07:00Or you can embed it in a website.

1:07:02This is a simple HTML code that you can put it in your personal website so it can draw the map on that.

1:07:12Another one that I'm going to show you in here is…by sharing, is make a web application.

1:07:20I'm not a web developer, but I would like to create a web application.

1:07:24So here there are many templates that I can choose from.

1:07:29The one that--where is it?--Bernie show you is the combination with the Twitter as well, okay?

1:07:38So I can view it first before I even download it, and then when I see, then I can see if I like the style.

1:07:47If I like to, I can download it, and I can then click this Tweet as well.

1:07:51One thing that I want you to realize here is every single map has the ID here.

1:08:01So this is the ID of your map. This is if you want to choose…

1:08:06…or if you want to use this map in any other application like in ArcGIS Flex, Silverlight, JavaScript…

1:08:13…that ID, that's the one that carries this map into other applications. Okay?

1:08:20That's one thing that I want to show you. Back to you?

1:08:24Okay. We just have a couple more topics to touch on. Actually, one more thing, and this…

1:08:32So along with ArcGIS Online, which is in essence a portal and through the use of ArcGIS.com…

1:08:40…becomes essentially a cloud-based GIS, is this whole idea of cloud, cloud computing, cloud sourcing.

1:08:48Is anybody using cloud services like, you know, Amazon's EC2? Anything like that?

1:08:56So for instance, you don't want to set up your own ArcGIS Server.

1:08:59There are, for hire, ArcGIS Servers that are preconfigured, available for you to use, and they're available in the cloud.

1:09:07And just like Rina published her map to her ArcGIS service, you can actually go to commercial services and do this.

1:09:17This has actually been very attractive in the private sector; it's also very attractive for things like disaster response planning.

1:09:24And the graphic that I'm actually looking here, well, you'll pay more if your actual demand on your web service is actually very high…

1:09:32…but usually in the time of a disaster, for instance, or immediately after the disaster, that demand is high…

1:09:38…then the use actually goes down and the amount you actually pay for that goes down.

1:09:42And that's part of the notion that goes with EC2, Amazon's product; that's the elastic part of the elastic…

1:09:49EC2 is Elastic Cloud Compute [sic].

1:09:52And I think that's pretty much… [Inaudible]

1:09:58Alright, in summary, I would like to come, go out from this room with the message that ArcGIS is more than just mapping.

1:10:05It's a complete system that transforms the way that you do business and makes organizations more effective and efficient.

1:10:14Think about how you enable GIS as a system in your organization and how we at Esri can help you to achieve that.

1:10:23A few other things in here. This is the link for ArcGIS.com, Resource Center and Esri products.

1:10:29There are many workshops related to this, all the products that we talked about but if you want to know…

1:10:35…the real samples and applications of the GIS, there is a Power of GIS tomorrow, and Carl will be one of the presenters.