00:01My name is James Killick. I'm one of the product managers on the team here. I deal with Community Analyst…

00:08…and I'm joined by Brenda Wolfe and Lucy Guerra…

00:13…who are also on the team and involved with Community Analyst in one way or another…

00:19…and in particular, Brenda Wolfe, who's the lead product manager on the Community Analyst web app.

00:25So, let's get started and give you an intro.

00:29We wanted to start by just kind of describing what Community Analyst is for and the problems it's designed to solve…

00:36…who it's for, the communities it's for, the problems and issues that we want to be able to solve with it.

00:45It's a product that is really designed for policy makers, and it's either those people making policy, try and make policy decisions…

00:56…or it's those people who are advocating for policy.

01:00So, you can imagine policy being made in government.

01:03Obviously, that's what politicians do, right, at all levels of government, whether it be federal down to local.

01:10You could imagine it being used in civic or grant-making organizations.

01:16Where do I put my grant money? What's the best place to do that?

01:21Planners, planning commissions, again, the question of resource assignment.

01:26I talked about people advocating for policy, so advocacy groups, are another group of people who might use Community Analyst.

01:36Nongovernment organizations, charities, for example, maybe health agencies who are trying to, again, figure out where to put resources.

01:46So that's kind of the target for the product.

01:50The problems really fall into three categories.

01:53The first and most important is answering the question of whether or not you're putting the resources in the right place.

02:01Now, it doesn't matter whether you're talking about people resources or if you're talking about financial resources.

02:08Hardly ever is it the case that you have enough resources to do everything that you want to do…

02:13…and you got to make some hard decisions about what you do with that finite set of resources and where do you put your efforts…

02:21…where do you put your money, where do you put your people, where do you put your resources?

02:25In using Community Analyst, we hope that in using the product, people involved with policy making or policy decisions…

02:32…can make better decisions using Community Analyst to do that.

02:39Once you've made a decision about where to put your resources, there's the additional issue of telling your community…

02:49…that you serve, why you made the decisions you did.

02:54So why did you put your resources over here as opposed to down here?

02:59And so Community Analyst can be used as a tool to help explain your decisions as to why you did what you did.

03:07And in the demos we'll give you today, I think we'll illustrate that quite clearly.

03:13And the third problem we want to solve with Community Analyst is, okay, you've made your decisions…

03:20…where to put the resources. You can tell people why you did what you did.

03:25The third question is, how do you reach them? What's the best ways to reach that community?

03:31And it can vary quite a lot.

03:34If it's someone like you or me in the room, you probably have Internet access, but, you know, many in the community…

03:44…particularly the poorer communities, may not have readily available Internet access or access to PCs, et cetera.

03:53So using the information that's in Community Analyst, we can tell you about the community…

03:58…we can tell you about the kind of resources that they have available to them…

04:04…and the kind of media habits that they might have in terms of what they read, watch, and listen to.

04:10So, you can use that information to help figure out how to reach them.

04:16Use cases, we covered this I guess, at the high-level grant-making applications, funding decisions, environmental impact studies…

04:26…health care resource planning, education funding.

04:30Another one here, which I didn't mention, was assessing vulnerable populations.

04:35For those of you that were at the Plenary Session on Monday, you saw this, right, with the Joplin, Missouri, demo…

04:41…where we were looking at an area affected by that tragic tornado and using Community Analyst to assess, you know…

04:50…who's in that area who was vulnerable.

04:53You can imagine this for planning for a hurricane, right?

04:56If there's an approaching hurricane like a Katrina event happening, you know…

05:00…where are the vulnerable populations that I need to look out for…

05:04…who are going to need more assistance?

05:06Again, that's a use case for Community Analyst.

05:09The Community Analyst product itself has been in beta since the Federal User Conference back on January 19…

05:16…so it's been out there for about six months.

05:19It's been very popular. We actually got about a thousand beta users in the first 24 hours.

05:24There are now well over 2,000 users of Community Analyst.

05:28The product is available now as an official release as of June 28.

05:34And, we'll tell you this again I think before the end of the presentation, but if you want to learn more about it…

05:39…the website is esri.com/communityanalyst, and you can sign up for a free trial there if you want to give it a spin.

05:48If you look at the users who are using it today, and look down the list of organizations that they represent…

05:55…you'll see a lot of cities, you'll see a lot of counties and state agencies and federal agencies.

06:01So all levels of government.

06:03You'll see a lot of people in education.

06:05You'll see a lot of consultants doing work for charitable organizations or nongovernment organizations, et cetera.

06:15We conducted dozens of one-on-one interviews with the folks who are using Community Analyst…

06:22…and we've received a lot of feedback.

06:24So we're using that feedback to improve the product, and if you become a user of the product…

06:29…well, we, you know, would love to continue the conversation with you.

06:33That's something that we kind of pride ourselves on, on this team.

06:39That's enough slides. I think it's much more powerful to show you the product, and for that, I'd like to turn it over to Brenda.

06:47So, thank you.

06:49Hi, everyone. How are you?

06:51[Audience response] Good. Good.

06:52Excellent. Alright, so I have a small number of demos, probably four or five, depending on how we all feel.

07:01Little vignettes to kind of show off some of the functionality in Community Analyst.

07:05So, I think we'll finish up…the plenary demo, there was actually more to that story, so maybe we'll start with that one.

07:14So it looks like most of you saw the plenary where we brought in imagery of Joplin…

07:20…from ArcGIS Online post-tornado and then quickly sketched a polygon to get reports. So I'll just do that real quick…

07:29…a reenactment of the plenary to tell you the rest of the story. Very artistic polygon, call this Tornado Area.

07:46So one of the features that's in Community Analyst is we have a business or facility search available.

07:53As I was doing this initial investigation myself internally at Esri after this happened, one of the things…

08:01…I was watching the news and people were starting to rebuild, you know, pretty quickly…

08:06…and I was wondering where did they get the lumber. Granted, it's all over.

08:11But I started wondering, you know, if you were there as a relief agency, where would you get some of this, this, you know, your supplies…

08:18…given that I'd seen some of the devastation.

08:20So one of the things we can do is to use the advanced business search or facility search and search by NAICS code or…

08:27…or SIC, SIC codes, SIC codes for businesses.

08:31And so I did a search for builders, building supplies, and this tool asked me to filter any search queries…

08:41…so if I were searching for schools or hospitals or anything of interest, there are more ways to refine it by, you know…

08:50…either the current map extent or searching within the area I just drew on the map, again, filtering by NAICS code and SIC code.

08:58So I was looking for, okay, let's just say we're going to start framing, you know, the foundations are there…

09:03…we're going to start rebuilding, I would want, you know, lumber retailers, home centers, what else? Building materials maybe.

09:15And so I would have my suppliers…and what was interesting was to see which suppliers were near the disaster or right in that tornado path.

09:26So, where might you get supply from?

09:31One of those suppliers was one that actually made the news, and that was the Home Depot…

09:36…and if I can zoom in here, you can see the post-tornado imagery more close up.

09:45And it's pretty…oops. Let me do a better job of zooming.

09:58Come on. There we go. So this is that location. I don't know if you saw on the news the Home Depot that was impacted.

10:10But that was kind of the rest of the story is where do you…how do you begin to rebuild after that kind of thing.

10:16So that was kind of rounding out the plenary demo showing you some of the business search tools.

10:22So maybe we can move to a more, a happier scenario.

10:27Another vignette would be immunizations or flu clinics.

10:34School season's coming up and we want to vaccinate all the kids or make sure they're vaccinated or have all their shots.

10:41Where would we do that if we were looking at a low-income area?

10:45And this story actually comes from a county, county health department that we interviewed…

10:49…and spoke with when we were building Community Analyst, and they were located in the Baltimore area.

10:53So I'll just zoom over to Baltimore.

10:57And let's say we want to have a subsidized flu clinic or immunization clinic…

11:01…we would want to look for areas with low income and potentially lots of children, ideally.

11:04And what I can do is just, you know, drag my sliders or enter my values to find low income as well as areas with lots of kids…

11:07So we can use the Smart Map Search tool that you saw in the plenary as well to search for areas with median household income…

11:15…and, again, we can choose from all that demographic data within the system…

11:20…and I'll search for kids who are between the ages of 0 and 4 and look for lots of those.

11:26And now with my variables selected, for my current map extent it's going to bring back the range of values for…

11:31…median household income and kids 0 to 4, and we happen to be looking at the census tract area…

11:39…but I could override that geography if I wanted to or zoom in to the block group level.

11:53…and show those areas on the map.

11:58And with the Smart Map Search tool, you get a results table that you can also export to Excel.

12:04So Community Analyst, anytime we're presenting you with the results or data, we want to enable you to get that information out.

12:10So whether it's a color-coded map, a smart map search, anything, we want to make it so you can extract that and do further analysis.

12:18So here, you know, we might want to pick one of these areas to target for our vaccination area.

12:23So I'll zoom in to the area where that showed some green. Let's see. Come on. Okay.

12:38Oh, I have too many selected. Let me refine my results.

12:46But let's say we wanted to kind of put something around one of these green areas.

12:48We could again use our search tool to search for elementary schools.

12:55Tools…and then add the results to the map or further refine them if we wished.

13:10And this one, you know, we could pick some of these right in the middle of the area and add…

13:15…if we wanted to get the message out to this population again, we could add rings, drive times, or donuts around this area.

13:21Let's just say we want to do a three-minute drive time to get the word out, to get a report.

13:33And now for that area I can run a report.

13:36One of the interesting reports that Community Analyst comes with…again, it comes with 50 preformatted reports and maps…

13:43…and one of the more interesting ones, in my opinion, is the Tapestry Segmentation report.

13:49And that…I don't know how many of you are familiar with Tapestry Segmentation…

13:53…but it's a way of dividing up the population into 65 distinct groups.

13:59So our demographics team looks at demographics, spending patterns, all kinds of information…

14:05…and throws that into statistical clustering routines that come up with these unique clusters.

14:10And so it goes beyond demographics to what do people do, read, watch? How do they behave?

14:17Do they go to NASCAR events? Do they listen to NPR?

14:20You know, that kind of variety.

14:22So we can run that report for that three-minute drive time to see what types of people would live around that school…

14:28…and how we might get the word out.

14:30And from this, I can see that the top three segments were Urban Rows, Metro Renters, and City Commons types.

14:37If you don't know what those are, these are well-documented segments…

14:42…and we have a PDF document that will produce a…or shows you a one-page description of what each type of segment is.

14:52So for Urban Rows, you get a little summary icon of what that population…sort of…you know…

14:59…the encapsulation of that population, what type of people they are, as well as demographic information…

15:03…socioeconomic information, and very detailed.

15:08And then what's fun, in my opinion, is the information on the right…residential information and preferences.

15:14So this is one where, as James said, we're very Internet savvy, and you would think that, well…

15:20…if we're going to put up a flu shot or an immunization station, maybe we'd just put the information out on the Internet…

15:24…on a website where everybody could go find it.

15:27But, these folks do not really have access to the Internet.

15:31So it's because the Internet access is not widespread, these people need to go to a public library or school to get their information.

15:38So instead of assuming that they can get it online, we might put up posters in the library…

15:42…about where to go for vaccinations or flu shots, that kind of thing.

15:46So it's another way of figuring out how to have a better outreach and communicate with the population.

15:53That's what the Tapestry Segmentation is about.

15:56So that could help us evaluate, you know, where to place the clinic and how to get the word out.

16:00[Audience question] I have a question on Tapestry.

16:02Sure.

16:03[Audience question] What level of geography is that?

16:04Like if you're looking at county versus county, would it be different than looking at census tract or…

16:08Yes.

16:09[Audience question] You understand what…?

16:10Yeah, so the question…the question was, what level or what scale of geography is the Tapestry available at…

16:15…and is it different if you go up and down.

16:17And the answer is it goes all the way down to the block group level, and yeah, it would be, you know…

16:24…it would be just probably different depending on the composition of how many people are in each segment.

16:29So as you drill down into a block group, you're going to probably get a different result from a whole county level.

16:34Question in red?

16:36[Audience question] How often is the data updated? For instance, the elementary schools layer.

16:41Yeah, so that is data coming from Infogroup, and we update that semiannually, but for all the data…

16:48…we get asked a lot about the data, so Lucy and team have provided data documentation and source information…

16:55…under the help, so for any of the datasets, you can see how frequent, years available…

17:01…I don't know if we have frequency of updating here, but…

17:04Yeah, we're going to add that.

17:05We're going to add frequency of updating, because that's important.

17:09But this will tell you more information about the data.

17:12And of course the demographics are done annually as well, so.

17:16[Audience question] So this is your crunching the data, not [Inaudible].

17:23For Tapestry specifically? Yes.

17:25So for Tapestry data, it's a little of both.

17:27We get data from a third party…it's survey data.

17:31But then our demographic team makes that usable for the entire US population by weighting it.

17:37No, I'm thinking MRI. Sorry. Lucy can add to that.

17:43Yeah, the Tapestry data all comes from demographic data, essentially.

17:48And Esri's data development group uses census data and updates to current year.

17:53So the Tapestry data that you're looking at in Community Analyst is actually based on Census 2000 data…

18:00…and 2010 Esri demographic updates.

18:05And essentially cluster analysis is performed to come up with those 66 different neighborhood types…

18:12…and then that's validated with information using a consumer survey.

18:17[Inaudible audience question].

18:22Infogroup. So the business search was Infogroup.

18:24Repeat the question.

18:25Yeah, so the question was where did the business search come from.

18:27He was thinking was it Dun & Bradstreet, but it's actually Infogroup.

18:31And that's available for the standard and higher level of subscription.

18:34We also have another search option in the product as well, and that's Bing Business Search.

18:42So you could toggle between Bing, if, you know, the regular Bing.com search engine if you wanted to.

18:48Just brings back slightly different information.

18:51[Audience question] So the data categories are similar to what you find in Business Analyst solution…

18:54…or similar categories, or some different or…

18:58The question is, How are the data and how are the categories different from Business Analyst Online?

19:03[Audience question] Or just Business Analyst.

19:04Or Business Analyst. Well, for Online, I mean a lot of the data are the same…

19:10…but what's different is the way we're like categorizing them.

19:14So for Community Analyst, for example, we're trying to classify the datum, you know, organize it more by topics like…

19:23…you know, crime, education, health versus marketing speak about more, you know, business, market potential, that kind of stuff.

19:31[Audience question] Right [Inaudible]. So it's kind of a different tax-…

19:33It's kind of a different…

19:34[Audience question] It's a different query you set up for them…

19:36Yeah, different taxonomy we've set up for the way of organizing the data…

19:40…and going forward, those will diverge more and more, too, as we add more to our UI and make it more drillable and searchable.

19:49And also Community Analyst comes with public data that is not in the Business Analyst product.

19:55So the public data from CDC, EPA, USDA, that's all Community Analyst. Yes.

20:02[Audience question] Is Community Analyst available at any level to everybody…

20:06…or is it, you have to have an account to get into any part of it?

20:10So, the question is, Is Community Analyst open to anybody or do you have to have an account?

20:15[Audience question] Yes, like a paid account.

20:17A paid account. So, you don't have to have a paid account.

20:21Anyone with an Esri global ID or user name and password can log in, but the data you get would be limited.

20:29So for the free information, we would have Census 1990, Census 2000, and then you could run free maps and reports…

20:37…and the public data are also free.

20:41But the more recent Census 2010 information and our demographic projections would be subscription only.

20:47With the free account, you can also run reports on an ad hoc basis.

20:54So, you see here, I've got the highest level of subscription, so all my reports are included.

21:00But for a guest, there would be a price tag here, say $50, $75, and you could just run them ad hoc and see.

21:08By the way, if you want to try it, we do have the 14-day trial at the highest level of subscription…

21:15…so you can look in at the…and there's a subscription comparison, some subscription comparison documents…

21:20…so you can kind of play with the data and see if you, you know, which level subscription you think would be useful with that trial.

21:27[Audience question] On layers, how many layers of subscription…

21:31Yeah, oh, how many layers of subscription are there?

21:32There are three levels of subscription, so Basic, Standard, and Standard Plus.

21:39We will have advanced. Standard Plus is kind of a placeholder until we get…

21:43…we build out more features and functions for advanced.

21:47[Audience question] Pricewise?

21:48Sorry?

21:49[Audience question] Pricewise?

21:50Pricewise, it's fun time now.

21:53Pricewise, the Basic subscription starts at 995, nine hundred ninety-five dollars per user per year.

22:00Standard is 2,495 per user per year, and the Standard Plus is 3,995 per user per year.

22:06And then we have deep discounts for multiple users.

22:09So…we start…if you had three…we have the 3-pack, 5-pack, and 10-pack and we start discounting.

22:13So like the 3-pack is about 50 percent off for each user…10, 5, let's see, the 3-pack is 50 percent off.

22:21What am I thinking? 5-pack is 60 percent off…

22:23…and the 10-pack you're like 70 percent off per user by that time.

22:26Also, it looks like our nonprofit pricing just got posted to the price book and came through.

22:31So we will have nonprofit pricing, if we have any nonprofits here. And I'll…

22:36[Audience comment] For education.

22:37And education. So we'll have nonprofit pricing would be about 50 percent off.

22:40 [Inaudible]

22:41List price? Government, you're not really nonprofit, are you?

22:47It'll be…the prices I initially quoted were government as well.

22:51And then the nonprofits would be 50 percent off and then education, yes.

22:55We don't have the education subscriptions in place yet, but we will have them very, very low.

23:00So a student can get this for like $30 a semester and then like for a campus or a class, it's going to be about like 500 bucks for…

23:11[Audience comment] So what you're saying is the new pricing is like Business Analyst.

23:13Yes. Like the BAO, and we're making all of it pretty much on par.

23:18The education pricing would be on par with the Business Analyst Online.

23:19[Inaudible audience question]

23:21Education pricing.

23:23So. Alright. Pricing questions. Always fun.

23:30So, what was I going to show you?

23:32So a little bit more functionality.

23:35We've gone and done some immunization, looked at Tapestry, let me clear that guy.

23:41So we talked about getting information out. Another way we can get information in is by importing your own points…

23:50…or shapefiles on the map, so we've been getting asked this quite a bit at the booth…

23:53Can I import my own areas if I have jurisdictions or regions that I need to import? And the answer is yes.

23:59You can import a file, either a shapefile or, again, a spreadsheet of addresses or point shapefile.

24:08So, for example, I have the city of Bozeman, city boundary for Bozeman, a different one, so if you're, you know…

24:16…adding lots of…incorporating lots of areas into your city or annexing, you might have an updated shapefile…

24:23…and I'll just go ahead and import that.

24:25I can choose to keep it as a single site or multiple sites if it's got multiple polygons, Bozo, Bozeman…

24:32…the nickname for Bozeman. It's Bozo.

24:36And there's my polygon.

24:38So this is a nice way for desktop users to kind of interface with the novice user…

24:43…because they just walk through this, click, click, click, and import a zipped shapefile…

24:47…and now the novice user can go ahead and run reports all day long.

24:51So if you're in a desktop generating areas for them, they can just continue to run that, and run reports for that area.

25:00So that's one way to get data in.

25:02Another is for importing locations. Let me clear this guy.

25:09This was another fun experiment I did this spring.

25:13We have a partner called CitySourced.com, and they have a website that…let me switch to the slide.

25:20They have a website and a mobile device where people can report incidents in the city like graffiti and abandoned shopping carts…

25:27…abandoned vehicles, trash pickup, you know, that kind of stuff, and so you can use your iPhone and take a picture and report it…

25:34…and then look at the map.

25:36Well, their website also lets you extract the data and dump it into Excel spreadsheets.

25:40So I exported graffiti reportings for the LA area, and since I did this in January, it was for the January time frame…

25:48…and I was able to import them so I could import locations, and let me, where's my graffiti…CitySourced…

26:00All the graffiti for January and then again, there's a step-by-step wizard to allow you to import spreadsheets.

26:05So, again, it's just doing the column matching, we'll do ZIP Code, Next.

26:18And you can pick your symbology and add these points.

26:21It'll geocode them.

26:23These already had lat-long but…so I was able to just put these points on the map and kind of start exploring again.

26:29And now I notice kind of little clusters here, the LA area, and there was a cluster up here that looked interesting.

26:35So I'll zoom in to that.

26:36And I sort of wanted to understand what caused that pattern or what might explain it.

26:40So this is, again, where the fun part of Community Analyst comes in, the ability to map data.

26:46So let's look at income, because that always explains or is indicative of things.

26:54So 2010 per capita income, and in this case, low is, or the light color is low income, but I can flip that ramp.

27:02So now red is the low income area and it kind of follows the graffiti.

27:07We can also look at, let's do median age.

27:17And again, red would be the low age, so the, you know, lower median age…

27:22…and the other thing I looked at was spending on education.

27:30So, for example, what did they spend on, you know, average spending on education, let's just say.

27:35And, again, red would be low spending on education.

27:38So I'm not saying there's causation, but it is kind of an interesting social picture to look at, hmmm, all these graffitis.

27:43And there's a question.

27:44[Audience question] Do you take queries from this, develop it as a service and ingest it into [Inaudible]?

27:53I'm sorry, ingest it into Silverlight? Sorry.

27:56[Audience question] If you have all the data [Inaudible].

27:57Yeah. Yes.

27:59[Audience question] Can you access that data and then create services that are ingested into Silverlight?

28:05We'll talk about that.

28:06Yeah.

28:07[Audience question] Do you push it out to your [Inaudible] once you've made a map?

28:10That's coming in the future. That's in the road map, yeah.

28:12Yeah.

28:14The road ahead is yes.

28:15[Audience comment] The road ahead.

28:16So right now we're pulling in web maps.

28:18The idea is in the road that we're stealing from James's road ahead slide.

28:21The road ahead would be that, yeah, we'll eventually get some markup tools, annotation tools, things like that.

28:26You'd be able to publish up there as well as have an embeddable URL that you could embed in a website…

28:31…or share and that kind of thing.

28:33[Audience question] In looking at this, I really don't want to deal with [Inaudible].

28:39[Audience question] If I could get a subscription…

28:41Right. [Audience question] [Inaudible] do whatever I want, into a mashup, whatever.

28:47Yes.

28:48[Audience question] And I don't have to worry about…

28:49Yes. So you…the fellow here is…you've kind of hit basically hit upon the beauty of the cloud. Right?

28:53That we're…the beauty is that you guys don't…we haven't really said it…

28:57…but you don't have to worry about updating any of this data.

29:00We keep it all up-to-date.

29:01You just log in, boom, it's updated, and we don't delete your sites or anything.

29:05So once you create a site, you know, your Bozeman shapefile, you know, area will be up there…

29:10…and you can just run new updated reports or whatever you want to do, because it is a lot of heavy lifting to keep data updated.

29:18As we know, it's a lot of heavy lifting, as Lucy especially knows, it's a lot of heavy lifting to keep data updated.

29:22[Audience question] [Inaudible] at the past, it takes an untold amount of resources [Inaudible] for us to…

29:29Yeah.

29:30[Audience question] …add basemap data…

29:32Yeah.

29:33[Audience question] …whereas then, if we had this…

29:34Yeah.

29:35[Audience question] …we could concentrate on our own local data that…

29:38Yes.

29:39And put it up on ArcGIS Online or bring it in or whatever you need to do.

29:43The idea is that eventually you'll marry your content with our content in the cloud…

29:46…kind of a nice little federated thing going on there, share it, exactly. So, question.

29:54[Audience question] What are the limits on the times you can geocode and shapefile polygons [Inaudible]?

29:58Okay. So points you can bring in just for visualization.

30:03There are a couple of different ways to import. It's a little confusing.

30:05But just to view, you can import up to 4,000 records at a time or a file size limit of 5 megabytes per spreadsheet.

30:13That doesn't mean that you can do it multiple times and turn on multiple layers…

30:16…because once I created this layer, it's stored under the My Layers drop-down, so you can see I can turn these on and off.

30:24They're just in there.

30:26But…so you could bring in 12,000 in three different batches and turn them…

30:31It just became a question of browser performance, and we're kind of always looking, can we up that, can we up that.

30:37So this last time we doubled it.

30:38We'll probably keep increasing the size.

30:41Then for zipped shape…by the way, if you wanted to import these and put rings around them…

30:45…then we do restrict you on the select location and then it's just a hundred points to do batch application of rings or drive times.

30:54Importing a shapefile, the limit right now is 3 megabytes.

31:01We keep wanting to push this up, too, because people have some pretty complex shapefiles…

31:05…but it's just kind of the slow upload…it's always a battle with performance…

31:09…but that little bit of the downside on the cloud is kind of that performance, you know, and what your browser can handle.

31:15But, yeah.

31:16[Audience question] [Inaudible] before or after the zip?

31:19After it's zipped.

31:20[Audience question] After it's zipped.

31:21Yeah.

31:24So, just going to show you…oh, just to finish up the graffiti story.

31:29So it's kind of fun to explore all this, and of course, we can do a smart map search as well here and, but just…

31:35…if you were curious about what's going on with this graffiti. So I did some Googling and web searching…

31:41…and turns out this area, Highland Park, had had their spray washer, their graffiti cleaning equipment…

31:47…stolen the prior December, so I was looking at this in January, so they had like graffiti buildup, so it was kind of interesting.

31:56And then I just started looking at imagery for the area, and this is kind of what the neighborhoods look like.

32:00As you go down the street, it's lots of low white walls, white garage doors, canvas, canvas, canvas…

32:06…in other words, and you can kind of see the graffiti on the walls.

32:12This is kind of…this is panning the street view.

32:16So it's kind of, you know, I was getting depressed at this point, right, looking at all this graffiti, like gosh, but…

32:24It turns out there's a happy story. There's some nice community activism going on here…

32:28…where there was a vacant lot that had been vacant for 40 years…

32:32…and the community got together and decided to put a community garden there…

32:35…and actually have a sanctioned wall for graffiti behind the garden, and they bring in…

32:42…that's about where the Milagro Allegro garden is located…can see all the graffiti…

32:47…and they bring in kids from the neighborhood and they teach them how to grow food and all about healthy eating…

32:53…and they've partnered with the local universities to do studies, so it's kind of a nice story like, all that graffiti…

33:03…exploration, led to a happy ending. So that was kind of a nice story, a feel good moment after the tornado, right?

33:15So, speaking of activism, yesterday, this is kind of interesting as well, since we're kind of in that LA area.

33:23Let me bring up income again.

33:25I was…A gal came to the booth and she's got an online political radio show, and we were just sort of looking at activism…

33:32…you know, community involvement, and we looked at…there's some great data in here.

33:37This is the survey data I was thinking about, but you can create color-coded maps of all kinds of interesting things.

33:43In the plenary, I showed smoking, but we also have things such as, let me go to the behaviors and preferences…

33:52…political ideology and activism. So we mapped, where is it, who wrote, written, where's a politician…

34:06…written or called a politician in the last 12 months variable, and looked at that.

34:16So this was a pretty interesting pattern, kind of that hole in LA, the LA area.

34:23LA's pretty interesting to look at, actually.

34:27Then we started looking at, okay, well, I wonder how that looks with income, right?

34:34So, where's my…we do per capita income.

34:44So that's low income, or flip it…almost looks the same, you know what I mean?

34:49So, I know we were also looking at, we could look at within Census 2010 data in here.

34:53We looked at percent white, percent black, percent Hispanic, and pretty interesting patterns there as well.

35:01So, interestingly enough, the city of Bell is…have you all heard about the city of Bell? I just started thinking about this.

35:10It's a very Hispanic area and it happens to be in one of those areas, it's right in the middle of, you know…

35:15…not writing their congressman or having a, you know, being socially or politically active…

35:21…so you can kind of see how somebody might be able to move in there with a, you know…

35:26…maybe there's language barrier, they're not politically active. Seems like there's some opportunity.

35:32So, anyway, that was kind of a fun example I just had to show you as we were playing with this data for the LA area.

35:37But, sounds like you guys are more interested in questions…

35:39…so any…I'm done with my little demo scenarios, so if you guys have questions. You're a shy bunch, so. Question?

35:49[Inaudible audience question]

35:57Yeah, so they're leading like will this be a…two-part question.

36:01Will there be a desktop version or another way to ask it, you know, you were saying, How can I get this data into the desktop?

36:06[Audience comment] Right.

36:07So that's kind of a segue to Lucy.

36:10Should we get…actually if we go back to the slides, we get to…we get to that.

36:21Okay, so where are we going with the products? And I think we'll answer some of your questions here at least.

36:28So, honestly, you've seen a lot of data in the products already, census data, American Community Survey data…

36:36…a lot of data from Esri, and the survey data the Infogroup did, and blah, blah, blah, blah.

36:41We want to continue to build that up. There's a lot of public data in there already from USDA, EPA, HUD, I believe.

36:49HUD's coming.

36:50HUD's coming, right?

36:51So we're going to keep on piling on data, but not just in the US. We want to take it global too…

36:57…so we'll start to look at global sources, and we want to make it more and more easy for you to get your own data in.

37:02Now, you've seen some of the import capabilities.

37:06Also, of course, if you're publishing data to ArcGIS Online…

37:11…within Community Analyst there's a way to get to all of that data in ArcGIS Online…

37:15…at least the publicly shared data right now.

37:18If you have private data in ArcGIS Online, that's only available to you as a user and your groups.

37:26That's not available or accessible within Community Analyst today…

37:30…but it's high up on our list to make that available so you can log in to your ArcGIS Online account…

37:35…and access the stuff that's available to you and your groups. Okay.

37:38So that's coming in the next release and you can look forward to that.

37:44Bidirectional connection, I think this answers your question.

37:47So right now, you can bring in data from ArcGIS Online, but you can't push data back out to it.

37:52And we definitely, absolutely want to enable that so that then you do your analysis in Community Analyst...

37:59…you author some stuff, you push it back to ArcGIS Online.

38:03Once it's out on ArcGIS Online, you can do things like embed it in blogs and websites…

38:08…and use it in other applications too. So that's very high up on our list.

38:14A template to support product variations. What does that mean?

38:17Well, the actual application right now is kind of a shrink-wrapped application.

38:22You kind of use it as is, and that's it, right? You get your subscription and it says Esri Community Analyst.

38:29What we've found, both on the business side, in Business Analyst as well as we're finding it in Community Analyst, is…

38:35…people want to be able to take that application and adapt it and customize it for their own use, right?

38:43Put their own name on it. So, for example, we're working with the USDA now.

38:47They're going to have a private version of Community Analyst that they'll use internally within their organization…

38:54…and it'll be the USDA Community Analyst. And they'll load up a lot of data into that system that's personal to the USDA…

39:02…and the work that they do, but they'll want to keep it private to the employees of the USDA.

39:08So we want to create a template to make that kind of use case scenario very, very easy…

39:14…so that people can take the application, skin it, configure it, extend it, and localize it for their own use.

39:23So that's a very big project. That's in the 10.1 time frame.

39:27With those three things, we're hoping to provide a complete ArcGIS system.

39:31I'll get to that one in a minute in more detail, but we'll also enable a global solution and…

39:38…we'll enable enterprise implementation, such as the one that we're piloting right now with the USDA.

39:45So what do we mean by complete system?

39:47Well, you've seen the web application today, and that's all that's available in Community Analyst today.

39:54Very soon there's going to be a way to access the same data that you see in the reports in Community Analyst...

40:01…directly from ArcGIS Desktop apps.

40:05In other words, ArcView, ArcEditor, ArcInfo, ArcMap, and we'll show you that in a second.

40:11We can provide for people who want to put their own data into the system and create their own applications.

40:21We can support that today in an on-premises deployment; that's what we're doing with the USDA.

40:26We're actually doing it with the technology stack on which Community Analyst is built.

40:33Now, for those…how many are familiar with Business Analyst?

40:37We've got about half of you in the room that are familiar with Business Analyst.

40:40You probably recognize Community Analyst if you're familiar with the Business Analyst web application…

40:45…because it's essentially the same application that we pivoted to use as the basis for Community Analyst.

40:50So over time they'll diverge more and more, we think, 'cause the needs of the individual users will be different…

40:56…but Community Analyst today is built on top of this technology stack…

40:59…and at the bottom of that technology stack there's this part of Business Analyst Server…

41:04…which is built on top of ArcGIS Server, and it's where we house all of that rich data that's available…

41:10…as well as some analytical tools that aren't available in the vanilla ArcGIS Server product.

41:17So that is possible and available for you to use today in the form of Business Analyst Server…

41:24…as well as there's a hosted API to Business Analyst Server called the Business Analyst Online API.

41:31All of the data that you've seen today, with the exception of the public data, at least for a short term, is available through that API.

41:39So if you're developing a custom web app and you want to do some analysis of an area within that web app…

41:46…and learn about the demographics of that area…

41:48…you can leverage that API to bring the demographic analysis for a custom area into your application. You can do that today.

41:56Question?

41:57[Audience question] Are you going to be supporting versioning and replication?

42:02So the question was, Are we going to be supporting versioning and replication?

42:06[Audience question] To the cloud?

42:09Well, the data, the data that we bring in is…you can just think of it as a big kind of collection of data that's up there in the cloud.

42:20The data that you bring in, maybe your trade areas that you define…

42:23…or your study areas that you define within the application, the shapes.

42:28Those are just up there. I mean, we'll…we replicate them ourselves so that, you know…

42:34[Inaudible audience question] I don't have to. Adding multiple different versions of the same shape or something like that?

42:40We…there aren't any immediate plans to support that.

42:44You would import them separately and label them or name them separately at this point.

42:51So right now, today, Business Analyst Server and the Business Analyst Online API…

42:56…you can provide most of the functionality that you see in the web app through those APIs.

43:01A little bit later on, we'll have an official Community Analyst Server and Community Analyst API…

43:07…but right now it's supported through the Business Analyst API.

43:10We will have a mobile app we hope later this year, in the winter time frame…

43:15…so you can do some of this kind of analysis when you're on the go and in the field.

43:24And we hope to have a desktop app in the 10.1 time frame, in the same way that we have a Business Analyst Desktop app…

43:31…we would have a Community Analyst Desktop app, which would build on top of the ArcGIS Desktop.

43:38[Audience question] Extension?

43:39Yeah, it's an extension basically. Yep.

43:42Question at the back?

43:44[Audience question] Would that be included in the ArcGIS Desktop license, or would that be an [Inaudible] conditional…

43:51That would be…so the question was, Would that be included in the ArcGIS Desktop license? No.

43:57The answer to that question would be, it would be like an extension to ArcGIS Desktop.

44:02And there was a question up front.

44:03[Audience question] It's like…in the…I have Business Analyst [Inaudible].

44:08Yes.

44:09[Audience question] …and it's online [Inaudible] folks, and on there there's certain data that you can get to show or get reports and maps.

44:17[Audience question] There's a few that are free, that's the teachers, and then you have the other ones that you pay for, right?

44:20Yep.

44:21[Audience question] Now is it something that will be similar to that…

44:23Yes.

44:24[Audience question] …in regards to the Community Analyst? So some we'll get free; some you pay. So it'll be that [Inaudible]…

44:27Yes.

44:28Yep.

44:29And the way we do it in Business Analyst, if you bought or licensed a copy of Business Analyst Desktop…

44:35…you get a free subscription to the Online. So…

44:38[Audience question] Right. So if you have Business Analyst, you get the free…

44:41Online, yep.

44:42Alright, so that's coming later, but what we wanted to introduce to you first though is…

44:48…this Community Analyst Add-in for ArcGIS Desktop.

44:51This will be launching in the next few weeks and it enables you as a desktop user, desktop ArcGIS user…

44:59…to get access to some of the same content directly from within ArcMap.

45:04And the best way to talk about it is to give you a demo, and we're going to hand it over to Lucy, who will show you that.

45:13Great. Thank you.

45:15So Brenda has shown you Community Analyst, the web application…

45:19…but we know that a lot of you work within ArcGIS Desktop and you would have a need to use that data and some reports…

45:27…without ever having to leave ArcGIS Desktop.

45:30And so that's what the purpose of the Community Analyst Add-in is.

45:34So the add-in is a download from the Resource Center, and it's a quick installation of this little button toolbar in ArcGIS.

45:46And the add-in itself is absolutely free.

45:49You use it with your global account ID and pass name that you have with your Community Analyst subscription.

45:57So it's just another way to consume the data and the reports of Community Analyst.

46:02And you simply log in, and what you can do now is use any sort of boundary layer that you've got selected underneath.

46:14I've got some ZIP Codes in San Diego here, in fact, I'll select some.

46:24So I'm going to just run some reports on those selected features there, and you'll see these reports probably look fairly familiar.

46:32These are the same reports that you can access in Community Analyst, the web application.

46:38So what I'm going to do is just choose some of the new Census 2010 data that's available out there.

46:45Make sure that I match up my ID and name fields for my ZIP Code layer, and now what I'm going to do is…

46:55…run that Census 2010 profile for each of those ZIP Codes that I just sent from my polygon.

47:02And I also asked to have the data downloaded and actually placed directly within my attribute table.

47:09So I'll show you that to you in just a bit.

47:14So there you can see, we've got brand-new Census 2010 data for each ZIP Code that I had selected in my boundary layer in ArcGIS.

47:26So that's great for reports, but some of you may have a need to have this data in ArcGIS Desktop.

47:37Now remember, I only ran some of the ZIP Codes, so let me just show those selected ZIP Codes.

47:43And now for each ZIP Code, I've got Census 2010 total population and a bunch of other attributes…

47:50…that are available from that report, and now I can use that information in any of my workflows that I use in ArcGIS Desktop.

47:59So let me show you one more report here, and I think this is really key.

48:05How many of you have used ACS data from the Census Bureau? A few of you?

48:11So, what Esri has done, has created…or ingested this data from the Census Bureau, put it into some ACS reports…

48:21…and made it a little bit easier to understand that data.

48:25So I'll do the same thing here, run a report, and I'll also append that data back to the attribute table.

48:38And what's nice is I can actually hide that while it's processing and keep working.

48:52Apparently everybody else decided to run some ACS data right now.

48:59But one of the things that we've done with the ACS data is provide a measure that will help you understand…

49:11…not the validity of the data, but how reliable that estimate is.

49:16For those of you that are using the ACS data…

49:18…you know that all of the estimates that come with that data also come with a margin of error…

49:23…and that has to do with the sample size that the census is using when they're collecting that information…

49:29…and in some areas that margin of error is quite high.

49:33And so, even the Census Bureau suggests when you are using ACS estimates, you need to make sure that you're…

49:41…yeah, we'll switch back to you in just…

49:42Well, let me show this real quick and then I can show you that whenever you use the estimate from ACS…

49:50…you always take into consideration the margin of error.

49:54And this can be because in some cases the margin of error can be quite high.

49:58And so something that Esri has done to help you get through that, is add this reliability symbol.

50:05And green is good, yellow means caution, and red means the reliability here is low.

50:12You need to be careful about how you use this data.

50:15And if we go back into ArcGIS here, back into ArcGIS here, let's open that attribute table again…

50:26…and take you to the end of the file and we can see that that reliability information is also sent back…

50:33…into your ArcGIS attribute table for your boundary layer.

51:05Okay, so householder with income 150,000 to 199,000. There's the estimate. In that particular ZIP Code…

51:14…there're 75 households that fit that bill. Well, the margin of error associated with that value is 53.

51:23So, imagine the margin of error means that number can be 53 less than 75 or it can be 53 more than 75. That's our best estimate.

51:35So in this example, we've characterized that with a red symbol…

51:39…meaning the reliability here is low. Be very careful how you use the data.

51:44So again, you can use this information throughout the rest of your analysis in ArcGIS Desktop.

51:50And then, if we switch back to Brenda, she can show you how we're mapping that information on Community Analyst.

51:58So this is a number enrolled in college, or pick your favorite ACS variable…

52:03…and then what we've done is, we've applied the toggle in the legend to let you toggle and see…

52:07…switch between the estimate and reliability, and then as I mouse over, you'll see the ToolTip, the estimate…

52:13…the margin of error, the coefficient of variation for that ACS data.

52:19Similar to what Lucy's showing you in reports.

52:23Yeah, so this is just a good visual to be able to look at the estimate…

52:26…and then switch over to the reliability symbol and…no, keep that there, that's good…

52:32…switch back to the reliability symbol and have a good idea of what areas happen to have areas…

52:38…where you should really use caution when using that estimate from the ACS data.

52:44[Audience question] I have a question, though. ACS in census, sometimes you've got to do your own projections.

52:48Yeah.

52:49[Audience question] It can be tough to [Inaudible] census [Inaudible] Esri.

52:52Well, right now, we've got Esri 2010 estimates, and those are actually based on Census 2000.

52:58[Audience comment] Right.

52:59The Census Bureau released the first round of ACS data last December…

53:04…and that's what you're looking at in these maps that we've been showing.

53:07And that's the 2005 to 2009 five-year estimate.

53:11And then the Census Bureau released earlier this spring the PL 94, the redistricting data…

53:19…and we've…so all those things are very specifically labeled.

53:22We've got ACS data, we've got Census 2010 data, and we've got Esri 2010 data.

53:27We've not mixed and mingled them. They're considered separate databases at this point.

53:40Alright, so any questions about the add-in? So that will be available in a few weeks inaudible.

53:50Okay, so I think I talked about this, the server and the host API.

53:56This is a technology stack that the web app is built on right now.

53:59As I mentioned, it's built on the Business Analysis technology stack…

54:03…and we'll morph that into a pure Community Analyst complete solution later on.

54:09The global solution that we're looking at building, we don't have a specific time frame for this right now.

54:14You know, obviously, it's going to vary region by region.

54:17You shouldn't expect that we'll have the richness of data that you see in the USA in all of the countries around the world.

54:24We do expect to be able to get reasonably rich data in the developed countries.

54:29The developing countries will be…there'll be some data, but less rich again.

54:34So for example, you know, the statistical data, the demographic data might be okay.

54:40The points of interest data might get less rich. We don't know for sure at this point.

54:47The street network is used for drive-time calculations.

54:50There's very good street networks obviously in North America and Europe and increasingly so in other parts of the world…

54:57…so wherever we've got good street data is where we can provide drive-time analysis.

55:02The enterprise implementations, I talked about the application template.

55:06These are actual wireframe. There's an actual wireframe screen shot there of the next generation version…

55:13…of the application that we're already working on.

55:15This is based on an entirely reengineered kind of web application.

55:23And as I mentioned, that will be extensible, skinnable, configurable, and localizable…

55:27…so if you like what you see in Community Analyst and you want to adapt it for your own needs…

55:32…you'll be able to do something like the screen shot on the bottom, which is a mock-up of an EPA environmental analyst...

55:38…for example, that the EPA might do something like that. And you'll have the option of hosting that…

55:46…having it hosted by us, or hosting those custom applications on premises at your own organization.

55:54Where you can learn more, well, you can't come to the exhibit hall anymore, 'cause I think it's closed. So sorry about that.

56:04But you can read our blog at esri.com/cablog.

56:07You can reach the team, that's cateam@esri.com, so do come talk to us or connect with us that way.

56:15There's also a couple of web addresses you should be familiar with, esri.com/communityanalyst.

56:21If you want a trial, go to that URL. You'll find the link there to sign up for a free trial.

56:27And for the technical information, for the data documentation, and all the rich information that we have on the product…

56:35…go to the Resource Center at resources.arcgis.com and drill down to Community Analyst.

56:42That's all we have to present.