00:01My name is James Killick. I'm one of the product managers on the team here. I deal with Community Analyst…
00:08…and I'm joined by Brenda Wolfe and Lucy Guerra…
00:13…who are also on the team and involved with Community Analyst in one way or another…
00:19…and in particular, Brenda Wolfe, who's the lead product manager on the Community Analyst web app.
00:25So, let's get started and give you an intro.
00:29We wanted to start by just kind of describing what Community Analyst is for and the problems it's designed to solve…
00:36…who it's for, the communities it's for, the problems and issues that we want to be able to solve with it.
00:45It's a product that is really designed for policy makers, and it's either those people making policy, try and make policy decisions…
00:56…or it's those people who are advocating for policy.
01:00So, you can imagine policy being made in government.
01:03Obviously, that's what politicians do, right, at all levels of government, whether it be federal down to local.
01:10You could imagine it being used in civic or grant-making organizations.
01:16Where do I put my grant money? What's the best place to do that?
01:21Planners, planning commissions, again, the question of resource assignment.
01:26I talked about people advocating for policy, so advocacy groups, are another group of people who might use Community Analyst.
01:36Nongovernment organizations, charities, for example, maybe health agencies who are trying to, again, figure out where to put resources.
01:46So that's kind of the target for the product.
01:50The problems really fall into three categories.
01:53The first and most important is answering the question of whether or not you're putting the resources in the right place.
02:01Now, it doesn't matter whether you're talking about people resources or if you're talking about financial resources.
02:08Hardly ever is it the case that you have enough resources to do everything that you want to do…
02:13…and you got to make some hard decisions about what you do with that finite set of resources and where do you put your efforts…
02:21…where do you put your money, where do you put your people, where do you put your resources?
02:25In using Community Analyst, we hope that in using the product, people involved with policy making or policy decisions…
02:32…can make better decisions using Community Analyst to do that.
02:39Once you've made a decision about where to put your resources, there's the additional issue of telling your community…
02:49…that you serve, why you made the decisions you did.
02:54So why did you put your resources over here as opposed to down here?
02:59And so Community Analyst can be used as a tool to help explain your decisions as to why you did what you did.
03:07And in the demos we'll give you today, I think we'll illustrate that quite clearly.
03:13And the third problem we want to solve with Community Analyst is, okay, you've made your decisions…
03:20…where to put the resources. You can tell people why you did what you did.
03:25The third question is, how do you reach them? What's the best ways to reach that community?
03:31And it can vary quite a lot.
03:34If it's someone like you or me in the room, you probably have Internet access, but, you know, many in the community…
03:44…particularly the poorer communities, may not have readily available Internet access or access to PCs, et cetera.
03:53So using the information that's in Community Analyst, we can tell you about the community…
03:58…we can tell you about the kind of resources that they have available to them…
04:04…and the kind of media habits that they might have in terms of what they read, watch, and listen to.
04:10So, you can use that information to help figure out how to reach them.
04:16Use cases, we covered this I guess, at the high-level grant-making applications, funding decisions, environmental impact studies…
04:26…health care resource planning, education funding.
04:30Another one here, which I didn't mention, was assessing vulnerable populations.
04:35For those of you that were at the Plenary Session on Monday, you saw this, right, with the Joplin, Missouri, demo…
04:41…where we were looking at an area affected by that tragic tornado and using Community Analyst to assess, you know…
04:50…who's in that area who was vulnerable.
04:53You can imagine this for planning for a hurricane, right?
04:56If there's an approaching hurricane like a Katrina event happening, you know…
05:00…where are the vulnerable populations that I need to look out for…
05:04…who are going to need more assistance?
05:06Again, that's a use case for Community Analyst.
05:09The Community Analyst product itself has been in beta since the Federal User Conference back on January 19…
05:16…so it's been out there for about six months.
05:19It's been very popular. We actually got about a thousand beta users in the first 24 hours.
05:24There are now well over 2,000 users of Community Analyst.
05:28The product is available now as an official release as of June 28.
05:34And, we'll tell you this again I think before the end of the presentation, but if you want to learn more about it…
05:39…the website is esri.com/communityanalyst, and you can sign up for a free trial there if you want to give it a spin.
05:48If you look at the users who are using it today, and look down the list of organizations that they represent…
05:55…you'll see a lot of cities, you'll see a lot of counties and state agencies and federal agencies.
06:01So all levels of government.
06:03You'll see a lot of people in education.
06:05You'll see a lot of consultants doing work for charitable organizations or nongovernment organizations, et cetera.
06:15We conducted dozens of one-on-one interviews with the folks who are using Community Analyst…
06:22…and we've received a lot of feedback.
06:24So we're using that feedback to improve the product, and if you become a user of the product…
06:29…well, we, you know, would love to continue the conversation with you.
06:33That's something that we kind of pride ourselves on, on this team.
06:39That's enough slides. I think it's much more powerful to show you the product, and for that, I'd like to turn it over to Brenda.
06:47So, thank you.
06:49Hi, everyone. How are you?
06:51[Audience response] Good. Good.
06:52Excellent. Alright, so I have a small number of demos, probably four or five, depending on how we all feel.
07:01Little vignettes to kind of show off some of the functionality in Community Analyst.
07:05So, I think we'll finish up…the plenary demo, there was actually more to that story, so maybe we'll start with that one.
07:14So it looks like most of you saw the plenary where we brought in imagery of Joplin…
07:20…from ArcGIS Online post-tornado and then quickly sketched a polygon to get reports. So I'll just do that real quick…
07:29…a reenactment of the plenary to tell you the rest of the story. Very artistic polygon, call this Tornado Area.
07:46So one of the features that's in Community Analyst is we have a business or facility search available.
07:53As I was doing this initial investigation myself internally at Esri after this happened, one of the things…
08:01…I was watching the news and people were starting to rebuild, you know, pretty quickly…
08:06…and I was wondering where did they get the lumber. Granted, it's all over.
08:11But I started wondering, you know, if you were there as a relief agency, where would you get some of this, this, you know, your supplies…
08:18…given that I'd seen some of the devastation.
08:20So one of the things we can do is to use the advanced business search or facility search and search by NAICS code or…
08:27…or SIC, SIC codes, SIC codes for businesses.
08:31And so I did a search for builders, building supplies, and this tool asked me to filter any search queries…
08:41…so if I were searching for schools or hospitals or anything of interest, there are more ways to refine it by, you know…
08:50…either the current map extent or searching within the area I just drew on the map, again, filtering by NAICS code and SIC code.
08:58So I was looking for, okay, let's just say we're going to start framing, you know, the foundations are there…
09:03…we're going to start rebuilding, I would want, you know, lumber retailers, home centers, what else? Building materials maybe.
09:15And so I would have my suppliers…and what was interesting was to see which suppliers were near the disaster or right in that tornado path.
09:26So, where might you get supply from?
09:31One of those suppliers was one that actually made the news, and that was the Home Depot…
09:36…and if I can zoom in here, you can see the post-tornado imagery more close up.
09:45And it's pretty…oops. Let me do a better job of zooming.
09:58Come on. There we go. So this is that location. I don't know if you saw on the news the Home Depot that was impacted.
10:10But that was kind of the rest of the story is where do you…how do you begin to rebuild after that kind of thing.
10:16So that was kind of rounding out the plenary demo showing you some of the business search tools.
10:22So maybe we can move to a more, a happier scenario.
10:27Another vignette would be immunizations or flu clinics.
10:34School season's coming up and we want to vaccinate all the kids or make sure they're vaccinated or have all their shots.
10:41Where would we do that if we were looking at a low-income area?
10:45And this story actually comes from a county, county health department that we interviewed…
10:49…and spoke with when we were building Community Analyst, and they were located in the Baltimore area.
10:53So I'll just zoom over to Baltimore.
10:57And let's say we want to have a subsidized flu clinic or immunization clinic…
11:01…we would want to look for areas with low income and potentially lots of children, ideally.
11:04And what I can do is just, you know, drag my sliders or enter my values to find low income as well as areas with lots of kids…
11:07So we can use the Smart Map Search tool that you saw in the plenary as well to search for areas with median household income…
11:15…and, again, we can choose from all that demographic data within the system…
11:20…and I'll search for kids who are between the ages of 0 and 4 and look for lots of those.
11:26And now with my variables selected, for my current map extent it's going to bring back the range of values for…
11:31…median household income and kids 0 to 4, and we happen to be looking at the census tract area…
11:39…but I could override that geography if I wanted to or zoom in to the block group level.
11:53…and show those areas on the map.
11:58And with the Smart Map Search tool, you get a results table that you can also export to Excel.
12:04So Community Analyst, anytime we're presenting you with the results or data, we want to enable you to get that information out.
12:10So whether it's a color-coded map, a smart map search, anything, we want to make it so you can extract that and do further analysis.
12:18So here, you know, we might want to pick one of these areas to target for our vaccination area.
12:23So I'll zoom in to the area where that showed some green. Let's see. Come on. Okay.
12:38Oh, I have too many selected. Let me refine my results.
12:46But let's say we wanted to kind of put something around one of these green areas.
12:48We could again use our search tool to search for elementary schools.
12:55Tools…and then add the results to the map or further refine them if we wished.
13:10And this one, you know, we could pick some of these right in the middle of the area and add…
13:15…if we wanted to get the message out to this population again, we could add rings, drive times, or donuts around this area.
13:21Let's just say we want to do a three-minute drive time to get the word out, to get a report.
13:33And now for that area I can run a report.
13:36One of the interesting reports that Community Analyst comes with…again, it comes with 50 preformatted reports and maps…
13:43…and one of the more interesting ones, in my opinion, is the Tapestry Segmentation report.
13:49And that…I don't know how many of you are familiar with Tapestry Segmentation…
13:53…but it's a way of dividing up the population into 65 distinct groups.
13:59So our demographics team looks at demographics, spending patterns, all kinds of information…
14:05…and throws that into statistical clustering routines that come up with these unique clusters.
14:10And so it goes beyond demographics to what do people do, read, watch? How do they behave?
14:17Do they go to NASCAR events? Do they listen to NPR?
14:20You know, that kind of variety.
14:22So we can run that report for that three-minute drive time to see what types of people would live around that school…
14:28…and how we might get the word out.
14:30And from this, I can see that the top three segments were Urban Rows, Metro Renters, and City Commons types.
14:37If you don't know what those are, these are well-documented segments…
14:42…and we have a PDF document that will produce a…or shows you a one-page description of what each type of segment is.
14:52So for Urban Rows, you get a little summary icon of what that population…sort of…you know…
14:59…the encapsulation of that population, what type of people they are, as well as demographic information…
15:03…socioeconomic information, and very detailed.
15:08And then what's fun, in my opinion, is the information on the right…residential information and preferences.
15:14So this is one where, as James said, we're very Internet savvy, and you would think that, well…
15:20…if we're going to put up a flu shot or an immunization station, maybe we'd just put the information out on the Internet…
15:24…on a website where everybody could go find it.
15:27But, these folks do not really have access to the Internet.
15:31So it's because the Internet access is not widespread, these people need to go to a public library or school to get their information.
15:38So instead of assuming that they can get it online, we might put up posters in the library…
15:42…about where to go for vaccinations or flu shots, that kind of thing.
15:46So it's another way of figuring out how to have a better outreach and communicate with the population.
15:53That's what the Tapestry Segmentation is about.
15:56So that could help us evaluate, you know, where to place the clinic and how to get the word out.
16:00[Audience question] I have a question on Tapestry.
16:03[Audience question] What level of geography is that?
16:04Like if you're looking at county versus county, would it be different than looking at census tract or…
16:09[Audience question] You understand what…?
16:10Yeah, so the question…the question was, what level or what scale of geography is the Tapestry available at…
16:15…and is it different if you go up and down.
16:17And the answer is it goes all the way down to the block group level, and yeah, it would be, you know…
16:24…it would be just probably different depending on the composition of how many people are in each segment.
16:29So as you drill down into a block group, you're going to probably get a different result from a whole county level.
16:34Question in red?
16:36[Audience question] How often is the data updated? For instance, the elementary schools layer.
16:41Yeah, so that is data coming from Infogroup, and we update that semiannually, but for all the data…
16:48…we get asked a lot about the data, so Lucy and team have provided data documentation and source information…
16:55…under the help, so for any of the datasets, you can see how frequent, years available…
17:01…I don't know if we have frequency of updating here, but…
17:04Yeah, we're going to add that.
17:05We're going to add frequency of updating, because that's important.
17:09But this will tell you more information about the data.
17:12And of course the demographics are done annually as well, so.
17:16[Audience question] So this is your crunching the data, not [Inaudible].
17:23For Tapestry specifically? Yes.
17:25So for Tapestry data, it's a little of both.
17:27We get data from a third party…it's survey data.
17:31But then our demographic team makes that usable for the entire US population by weighting it.
17:37No, I'm thinking MRI. Sorry. Lucy can add to that.
17:43Yeah, the Tapestry data all comes from demographic data, essentially.
17:48And Esri's data development group uses census data and updates to current year.
17:53So the Tapestry data that you're looking at in Community Analyst is actually based on Census 2000 data…
18:00…and 2010 Esri demographic updates.
18:05And essentially cluster analysis is performed to come up with those 66 different neighborhood types…
18:12…and then that's validated with information using a consumer survey.
18:17[Inaudible audience question].
18:22Infogroup. So the business search was Infogroup.
18:24Repeat the question.
18:25Yeah, so the question was where did the business search come from.
18:27He was thinking was it Dun & Bradstreet, but it's actually Infogroup.
18:31And that's available for the standard and higher level of subscription.
18:34We also have another search option in the product as well, and that's Bing Business Search.
18:42So you could toggle between Bing, if, you know, the regular Bing.com search engine if you wanted to.
18:48Just brings back slightly different information.
18:51[Audience question] So the data categories are similar to what you find in Business Analyst solution…
18:54…or similar categories, or some different or…
18:58The question is, How are the data and how are the categories different from Business Analyst Online?
19:03[Audience question] Or just Business Analyst.
19:04Or Business Analyst. Well, for Online, I mean a lot of the data are the same…
19:10…but what's different is the way we're like categorizing them.
19:14So for Community Analyst, for example, we're trying to classify the datum, you know, organize it more by topics like…
19:23…you know, crime, education, health versus marketing speak about more, you know, business, market potential, that kind of stuff.
19:31[Audience question] Right [Inaudible]. So it's kind of a different tax-…
19:33It's kind of a different…
19:34[Audience question] It's a different query you set up for them…
19:36Yeah, different taxonomy we've set up for the way of organizing the data…
19:40…and going forward, those will diverge more and more, too, as we add more to our UI and make it more drillable and searchable.
19:49And also Community Analyst comes with public data that is not in the Business Analyst product.
19:55So the public data from CDC, EPA, USDA, that's all Community Analyst. Yes.
20:02[Audience question] Is Community Analyst available at any level to everybody…
20:06…or is it, you have to have an account to get into any part of it?
20:10So, the question is, Is Community Analyst open to anybody or do you have to have an account?
20:15[Audience question] Yes, like a paid account.
20:17A paid account. So, you don't have to have a paid account.
20:21Anyone with an Esri global ID or user name and password can log in, but the data you get would be limited.
20:29So for the free information, we would have Census 1990, Census 2000, and then you could run free maps and reports…
20:37…and the public data are also free.
20:41But the more recent Census 2010 information and our demographic projections would be subscription only.
20:47With the free account, you can also run reports on an ad hoc basis.
20:54So, you see here, I've got the highest level of subscription, so all my reports are included.
21:00But for a guest, there would be a price tag here, say $50, $75, and you could just run them ad hoc and see.
21:08By the way, if you want to try it, we do have the 14-day trial at the highest level of subscription…
21:15…so you can look in at the…and there's a subscription comparison, some subscription comparison documents…
21:20…so you can kind of play with the data and see if you, you know, which level subscription you think would be useful with that trial.
21:27[Audience question] On layers, how many layers of subscription…
21:31Yeah, oh, how many layers of subscription are there?
21:32There are three levels of subscription, so Basic, Standard, and Standard Plus.
21:39We will have advanced. Standard Plus is kind of a placeholder until we get…
21:43…we build out more features and functions for advanced.
21:47[Audience question] Pricewise?
21:49[Audience question] Pricewise?
21:50Pricewise, it's fun time now.
21:53Pricewise, the Basic subscription starts at 995, nine hundred ninety-five dollars per user per year.
22:00Standard is 2,495 per user per year, and the Standard Plus is 3,995 per user per year.
22:06And then we have deep discounts for multiple users.
22:09So…we start…if you had three…we have the 3-pack, 5-pack, and 10-pack and we start discounting.
22:13So like the 3-pack is about 50 percent off for each user…10, 5, let's see, the 3-pack is 50 percent off.
22:21What am I thinking? 5-pack is 60 percent off…
22:23…and the 10-pack you're like 70 percent off per user by that time.
22:26Also, it looks like our nonprofit pricing just got posted to the price book and came through.
22:31So we will have nonprofit pricing, if we have any nonprofits here. And I'll…
22:36[Audience comment] For education.
22:37And education. So we'll have nonprofit pricing would be about 50 percent off.
22:41List price? Government, you're not really nonprofit, are you?
22:47It'll be…the prices I initially quoted were government as well.
22:51And then the nonprofits would be 50 percent off and then education, yes.
22:55We don't have the education subscriptions in place yet, but we will have them very, very low.
23:00So a student can get this for like $30 a semester and then like for a campus or a class, it's going to be about like 500 bucks for…
23:11[Audience comment] So what you're saying is the new pricing is like Business Analyst.
23:13Yes. Like the BAO, and we're making all of it pretty much on par.
23:18The education pricing would be on par with the Business Analyst Online.
23:19[Inaudible audience question]
23:23So. Alright. Pricing questions. Always fun.
23:30So, what was I going to show you?
23:32So a little bit more functionality.
23:35We've gone and done some immunization, looked at Tapestry, let me clear that guy.
23:41So we talked about getting information out. Another way we can get information in is by importing your own points…
23:50…or shapefiles on the map, so we've been getting asked this quite a bit at the booth…
23:53Can I import my own areas if I have jurisdictions or regions that I need to import? And the answer is yes.
23:59You can import a file, either a shapefile or, again, a spreadsheet of addresses or point shapefile.
24:08So, for example, I have the city of Bozeman, city boundary for Bozeman, a different one, so if you're, you know…
24:16…adding lots of…incorporating lots of areas into your city or annexing, you might have an updated shapefile…
24:23…and I'll just go ahead and import that.
24:25I can choose to keep it as a single site or multiple sites if it's got multiple polygons, Bozo, Bozeman…
24:32…the nickname for Bozeman. It's Bozo.
24:36And there's my polygon.
24:38So this is a nice way for desktop users to kind of interface with the novice user…
24:43…because they just walk through this, click, click, click, and import a zipped shapefile…
24:47…and now the novice user can go ahead and run reports all day long.
24:51So if you're in a desktop generating areas for them, they can just continue to run that, and run reports for that area.
25:00So that's one way to get data in.
25:02Another is for importing locations. Let me clear this guy.
25:09This was another fun experiment I did this spring.
25:13We have a partner called CitySourced.com, and they have a website that…let me switch to the slide.
25:20They have a website and a mobile device where people can report incidents in the city like graffiti and abandoned shopping carts…
25:27…abandoned vehicles, trash pickup, you know, that kind of stuff, and so you can use your iPhone and take a picture and report it…
25:34…and then look at the map.
25:36Well, their website also lets you extract the data and dump it into Excel spreadsheets.
25:40So I exported graffiti reportings for the LA area, and since I did this in January, it was for the January time frame…
25:48…and I was able to import them so I could import locations, and let me, where's my graffiti…CitySourced…
26:00All the graffiti for January and then again, there's a step-by-step wizard to allow you to import spreadsheets.
26:05So, again, it's just doing the column matching, we'll do ZIP Code, Next.
26:18And you can pick your symbology and add these points.
26:21It'll geocode them.
26:23These already had lat-long but…so I was able to just put these points on the map and kind of start exploring again.
26:29And now I notice kind of little clusters here, the LA area, and there was a cluster up here that looked interesting.
26:35So I'll zoom in to that.
26:36And I sort of wanted to understand what caused that pattern or what might explain it.
26:40So this is, again, where the fun part of Community Analyst comes in, the ability to map data.
26:46So let's look at income, because that always explains or is indicative of things.
26:54So 2010 per capita income, and in this case, low is, or the light color is low income, but I can flip that ramp.
27:02So now red is the low income area and it kind of follows the graffiti.
27:07We can also look at, let's do median age.
27:17And again, red would be the low age, so the, you know, lower median age…
27:22…and the other thing I looked at was spending on education.
27:30So, for example, what did they spend on, you know, average spending on education, let's just say.
27:35And, again, red would be low spending on education.
27:38So I'm not saying there's causation, but it is kind of an interesting social picture to look at, hmmm, all these graffitis.
27:43And there's a question.
27:44[Audience question] Do you take queries from this, develop it as a service and ingest it into [Inaudible]?
27:53I'm sorry, ingest it into Silverlight? Sorry.
27:56[Audience question] If you have all the data [Inaudible].
27:59[Audience question] Can you access that data and then create services that are ingested into Silverlight?
28:05We'll talk about that.
28:07[Audience question] Do you push it out to your [Inaudible] once you've made a map?
28:10That's coming in the future. That's in the road map, yeah.
28:14The road ahead is yes.
28:15[Audience comment] The road ahead.
28:16So right now we're pulling in web maps.
28:18The idea is in the road that we're stealing from James's road ahead slide.
28:21The road ahead would be that, yeah, we'll eventually get some markup tools, annotation tools, things like that.
28:26You'd be able to publish up there as well as have an embeddable URL that you could embed in a website…
28:31…or share and that kind of thing.
28:33[Audience question] In looking at this, I really don't want to deal with [Inaudible].
28:39[Audience question] If I could get a subscription…
28:41Right. [Audience question] [Inaudible] do whatever I want, into a mashup, whatever.
28:48[Audience question] And I don't have to worry about…
28:49Yes. So you…the fellow here is…you've kind of hit basically hit upon the beauty of the cloud. Right?
28:53That we're…the beauty is that you guys don't…we haven't really said it…
28:57…but you don't have to worry about updating any of this data.
29:00We keep it all up-to-date.
29:01You just log in, boom, it's updated, and we don't delete your sites or anything.
29:05So once you create a site, you know, your Bozeman shapefile, you know, area will be up there…
29:10…and you can just run new updated reports or whatever you want to do, because it is a lot of heavy lifting to keep data updated.
29:18As we know, it's a lot of heavy lifting, as Lucy especially knows, it's a lot of heavy lifting to keep data updated.
29:22[Audience question] [Inaudible] at the past, it takes an untold amount of resources [Inaudible] for us to…
29:30[Audience question] …add basemap data…
29:33[Audience question] …whereas then, if we had this…
29:35[Audience question] …we could concentrate on our own local data that…
29:39And put it up on ArcGIS Online or bring it in or whatever you need to do.
29:43The idea is that eventually you'll marry your content with our content in the cloud…
29:46…kind of a nice little federated thing going on there, share it, exactly. So, question.
29:54[Audience question] What are the limits on the times you can geocode and shapefile polygons [Inaudible]?
29:58Okay. So points you can bring in just for visualization.
30:03There are a couple of different ways to import. It's a little confusing.
30:05But just to view, you can import up to 4,000 records at a time or a file size limit of 5 megabytes per spreadsheet.
30:13That doesn't mean that you can do it multiple times and turn on multiple layers…
30:16…because once I created this layer, it's stored under the My Layers drop-down, so you can see I can turn these on and off.
30:24They're just in there.
30:26But…so you could bring in 12,000 in three different batches and turn them…
30:31It just became a question of browser performance, and we're kind of always looking, can we up that, can we up that.
30:37So this last time we doubled it.
30:38We'll probably keep increasing the size.
30:41Then for zipped shape…by the way, if you wanted to import these and put rings around them…
30:45…then we do restrict you on the select location and then it's just a hundred points to do batch application of rings or drive times.
30:54Importing a shapefile, the limit right now is 3 megabytes.
31:01We keep wanting to push this up, too, because people have some pretty complex shapefiles…
31:05…but it's just kind of the slow upload…it's always a battle with performance…
31:09…but that little bit of the downside on the cloud is kind of that performance, you know, and what your browser can handle.
31:16[Audience question] [Inaudible] before or after the zip?
31:19After it's zipped.
31:20[Audience question] After it's zipped.
31:24So, just going to show you…oh, just to finish up the graffiti story.
31:29So it's kind of fun to explore all this, and of course, we can do a smart map search as well here and, but just…
31:35…if you were curious about what's going on with this graffiti. So I did some Googling and web searching…
31:41…and turns out this area, Highland Park, had had their spray washer, their graffiti cleaning equipment…
31:47…stolen the prior December, so I was looking at this in January, so they had like graffiti buildup, so it was kind of interesting.
31:56And then I just started looking at imagery for the area, and this is kind of what the neighborhoods look like.
32:00As you go down the street, it's lots of low white walls, white garage doors, canvas, canvas, canvas…
32:06…in other words, and you can kind of see the graffiti on the walls.
32:12This is kind of…this is panning the street view.
32:16So it's kind of, you know, I was getting depressed at this point, right, looking at all this graffiti, like gosh, but…
32:24It turns out there's a happy story. There's some nice community activism going on here…
32:28…where there was a vacant lot that had been vacant for 40 years…
32:32…and the community got together and decided to put a community garden there…
32:35…and actually have a sanctioned wall for graffiti behind the garden, and they bring in…
32:42…that's about where the Milagro Allegro garden is located…can see all the graffiti…
32:47…and they bring in kids from the neighborhood and they teach them how to grow food and all about healthy eating…
32:53…and they've partnered with the local universities to do studies, so it's kind of a nice story like, all that graffiti…
33:03…exploration, led to a happy ending. So that was kind of a nice story, a feel good moment after the tornado, right?
33:15So, speaking of activism, yesterday, this is kind of interesting as well, since we're kind of in that LA area.
33:23Let me bring up income again.
33:25I was…A gal came to the booth and she's got an online political radio show, and we were just sort of looking at activism…
33:32…you know, community involvement, and we looked at…there's some great data in here.
33:37This is the survey data I was thinking about, but you can create color-coded maps of all kinds of interesting things.
33:43In the plenary, I showed smoking, but we also have things such as, let me go to the behaviors and preferences…
33:52…political ideology and activism. So we mapped, where is it, who wrote, written, where's a politician…
34:06…written or called a politician in the last 12 months variable, and looked at that.
34:16So this was a pretty interesting pattern, kind of that hole in LA, the LA area.
34:23LA's pretty interesting to look at, actually.
34:27Then we started looking at, okay, well, I wonder how that looks with income, right?
34:34So, where's my…we do per capita income.
34:44So that's low income, or flip it…almost looks the same, you know what I mean?
34:49So, I know we were also looking at, we could look at within Census 2010 data in here.
34:53We looked at percent white, percent black, percent Hispanic, and pretty interesting patterns there as well.
35:01So, interestingly enough, the city of Bell is…have you all heard about the city of Bell? I just started thinking about this.
35:10It's a very Hispanic area and it happens to be in one of those areas, it's right in the middle of, you know…
35:15…not writing their congressman or having a, you know, being socially or politically active…
35:21…so you can kind of see how somebody might be able to move in there with a, you know…
35:26…maybe there's language barrier, they're not politically active. Seems like there's some opportunity.
35:32So, anyway, that was kind of a fun example I just had to show you as we were playing with this data for the LA area.
35:37But, sounds like you guys are more interested in questions…
35:39…so any…I'm done with my little demo scenarios, so if you guys have questions. You're a shy bunch, so. Question?
35:49[Inaudible audience question]
35:57Yeah, so they're leading like will this be a…two-part question.
36:01Will there be a desktop version or another way to ask it, you know, you were saying, How can I get this data into the desktop?
36:06[Audience comment] Right.
36:07So that's kind of a segue to Lucy.
36:10Should we get…actually if we go back to the slides, we get to…we get to that.
36:21Okay, so where are we going with the products? And I think we'll answer some of your questions here at least.
36:28So, honestly, you've seen a lot of data in the products already, census data, American Community Survey data…
36:36…a lot of data from Esri, and the survey data the Infogroup did, and blah, blah, blah, blah.
36:41We want to continue to build that up. There's a lot of public data in there already from USDA, EPA, HUD, I believe.
36:50HUD's coming, right?
36:51So we're going to keep on piling on data, but not just in the US. We want to take it global too…
36:57…so we'll start to look at global sources, and we want to make it more and more easy for you to get your own data in.
37:02Now, you've seen some of the import capabilities.
37:06Also, of course, if you're publishing data to ArcGIS Online…
37:11…within Community Analyst there's a way to get to all of that data in ArcGIS Online…
37:15…at least the publicly shared data right now.
37:18If you have private data in ArcGIS Online, that's only available to you as a user and your groups.
37:26That's not available or accessible within Community Analyst today…
37:30…but it's high up on our list to make that available so you can log in to your ArcGIS Online account…
37:35…and access the stuff that's available to you and your groups. Okay.
37:38So that's coming in the next release and you can look forward to that.
37:44Bidirectional connection, I think this answers your question.
37:47So right now, you can bring in data from ArcGIS Online, but you can't push data back out to it.
37:52And we definitely, absolutely want to enable that so that then you do your analysis in Community Analyst...
37:59…you author some stuff, you push it back to ArcGIS Online.
38:03Once it's out on ArcGIS Online, you can do things like embed it in blogs and websites…
38:08…and use it in other applications too. So that's very high up on our list.
38:14A template to support product variations. What does that mean?
38:17Well, the actual application right now is kind of a shrink-wrapped application.
38:22You kind of use it as is, and that's it, right? You get your subscription and it says Esri Community Analyst.
38:29What we've found, both on the business side, in Business Analyst as well as we're finding it in Community Analyst, is…
38:35…people want to be able to take that application and adapt it and customize it for their own use, right?
38:43Put their own name on it. So, for example, we're working with the USDA now.
38:47They're going to have a private version of Community Analyst that they'll use internally within their organization…
38:54…and it'll be the USDA Community Analyst. And they'll load up a lot of data into that system that's personal to the USDA…
39:02…and the work that they do, but they'll want to keep it private to the employees of the USDA.
39:08So we want to create a template to make that kind of use case scenario very, very easy…
39:14…so that people can take the application, skin it, configure it, extend it, and localize it for their own use.
39:23So that's a very big project. That's in the 10.1 time frame.
39:27With those three things, we're hoping to provide a complete ArcGIS system.
39:31I'll get to that one in a minute in more detail, but we'll also enable a global solution and…
39:38…we'll enable enterprise implementation, such as the one that we're piloting right now with the USDA.
39:45So what do we mean by complete system?
39:47Well, you've seen the web application today, and that's all that's available in Community Analyst today.
39:54Very soon there's going to be a way to access the same data that you see in the reports in Community Analyst...
40:01…directly from ArcGIS Desktop apps.
40:05In other words, ArcView, ArcEditor, ArcInfo, ArcMap, and we'll show you that in a second.
40:11We can provide for people who want to put their own data into the system and create their own applications.
40:21We can support that today in an on-premises deployment; that's what we're doing with the USDA.
40:26We're actually doing it with the technology stack on which Community Analyst is built.
40:33Now, for those…how many are familiar with Business Analyst?
40:37We've got about half of you in the room that are familiar with Business Analyst.
40:40You probably recognize Community Analyst if you're familiar with the Business Analyst web application…
40:45…because it's essentially the same application that we pivoted to use as the basis for Community Analyst.
40:50So over time they'll diverge more and more, we think, 'cause the needs of the individual users will be different…
40:56…but Community Analyst today is built on top of this technology stack…
40:59…and at the bottom of that technology stack there's this part of Business Analyst Server…
41:04…which is built on top of ArcGIS Server, and it's where we house all of that rich data that's available…
41:10…as well as some analytical tools that aren't available in the vanilla ArcGIS Server product.
41:17So that is possible and available for you to use today in the form of Business Analyst Server…
41:24…as well as there's a hosted API to Business Analyst Server called the Business Analyst Online API.
41:31All of the data that you've seen today, with the exception of the public data, at least for a short term, is available through that API.
41:39So if you're developing a custom web app and you want to do some analysis of an area within that web app…
41:46…and learn about the demographics of that area…
41:48…you can leverage that API to bring the demographic analysis for a custom area into your application. You can do that today.
41:57[Audience question] Are you going to be supporting versioning and replication?
42:02So the question was, Are we going to be supporting versioning and replication?
42:06[Audience question] To the cloud?
42:09Well, the data, the data that we bring in is…you can just think of it as a big kind of collection of data that's up there in the cloud.
42:20The data that you bring in, maybe your trade areas that you define…
42:23…or your study areas that you define within the application, the shapes.
42:28Those are just up there. I mean, we'll…we replicate them ourselves so that, you know…
42:34[Inaudible audience question] I don't have to. Adding multiple different versions of the same shape or something like that?
42:40We…there aren't any immediate plans to support that.
42:44You would import them separately and label them or name them separately at this point.
42:51So right now, today, Business Analyst Server and the Business Analyst Online API…
42:56…you can provide most of the functionality that you see in the web app through those APIs.
43:01A little bit later on, we'll have an official Community Analyst Server and Community Analyst API…
43:07…but right now it's supported through the Business Analyst API.
43:10We will have a mobile app we hope later this year, in the winter time frame…
43:15…so you can do some of this kind of analysis when you're on the go and in the field.
43:24And we hope to have a desktop app in the 10.1 time frame, in the same way that we have a Business Analyst Desktop app…
43:31…we would have a Community Analyst Desktop app, which would build on top of the ArcGIS Desktop.
43:38[Audience question] Extension?
43:39Yeah, it's an extension basically. Yep.
43:42Question at the back?
43:44[Audience question] Would that be included in the ArcGIS Desktop license, or would that be an [Inaudible] conditional…
43:51That would be…so the question was, Would that be included in the ArcGIS Desktop license? No.
43:57The answer to that question would be, it would be like an extension to ArcGIS Desktop.
44:02And there was a question up front.
44:03[Audience question] It's like…in the…I have Business Analyst [Inaudible].
44:09[Audience question] …and it's online [Inaudible] folks, and on there there's certain data that you can get to show or get reports and maps.
44:17[Audience question] There's a few that are free, that's the teachers, and then you have the other ones that you pay for, right?
44:21[Audience question] Now is it something that will be similar to that…
44:24[Audience question] …in regards to the Community Analyst? So some we'll get free; some you pay. So it'll be that [Inaudible]…
44:29And the way we do it in Business Analyst, if you bought or licensed a copy of Business Analyst Desktop…
44:35…you get a free subscription to the Online. So…
44:38[Audience question] Right. So if you have Business Analyst, you get the free…
44:42Alright, so that's coming later, but what we wanted to introduce to you first though is…
44:48…this Community Analyst Add-in for ArcGIS Desktop.
44:51This will be launching in the next few weeks and it enables you as a desktop user, desktop ArcGIS user…
44:59…to get access to some of the same content directly from within ArcMap.
45:04And the best way to talk about it is to give you a demo, and we're going to hand it over to Lucy, who will show you that.
45:13Great. Thank you.
45:15So Brenda has shown you Community Analyst, the web application…
45:19…but we know that a lot of you work within ArcGIS Desktop and you would have a need to use that data and some reports…
45:27…without ever having to leave ArcGIS Desktop.
45:30And so that's what the purpose of the Community Analyst Add-in is.
45:34So the add-in is a download from the Resource Center, and it's a quick installation of this little button toolbar in ArcGIS.
45:46And the add-in itself is absolutely free.
45:49You use it with your global account ID and pass name that you have with your Community Analyst subscription.
45:57So it's just another way to consume the data and the reports of Community Analyst.
46:02And you simply log in, and what you can do now is use any sort of boundary layer that you've got selected underneath.
46:14I've got some ZIP Codes in San Diego here, in fact, I'll select some.
46:24So I'm going to just run some reports on those selected features there, and you'll see these reports probably look fairly familiar.
46:32These are the same reports that you can access in Community Analyst, the web application.
46:38So what I'm going to do is just choose some of the new Census 2010 data that's available out there.
46:45Make sure that I match up my ID and name fields for my ZIP Code layer, and now what I'm going to do is…
46:55…run that Census 2010 profile for each of those ZIP Codes that I just sent from my polygon.
47:02And I also asked to have the data downloaded and actually placed directly within my attribute table.
47:09So I'll show you that to you in just a bit.
47:14So there you can see, we've got brand-new Census 2010 data for each ZIP Code that I had selected in my boundary layer in ArcGIS.
47:26So that's great for reports, but some of you may have a need to have this data in ArcGIS Desktop.
47:37Now remember, I only ran some of the ZIP Codes, so let me just show those selected ZIP Codes.
47:43And now for each ZIP Code, I've got Census 2010 total population and a bunch of other attributes…
47:50…that are available from that report, and now I can use that information in any of my workflows that I use in ArcGIS Desktop.
47:59So let me show you one more report here, and I think this is really key.
48:05How many of you have used ACS data from the Census Bureau? A few of you?
48:11So, what Esri has done, has created…or ingested this data from the Census Bureau, put it into some ACS reports…
48:21…and made it a little bit easier to understand that data.
48:25So I'll do the same thing here, run a report, and I'll also append that data back to the attribute table.
48:38And what's nice is I can actually hide that while it's processing and keep working.
48:52Apparently everybody else decided to run some ACS data right now.
48:59But one of the things that we've done with the ACS data is provide a measure that will help you understand…
49:11…not the validity of the data, but how reliable that estimate is.
49:16For those of you that are using the ACS data…
49:18…you know that all of the estimates that come with that data also come with a margin of error…
49:23…and that has to do with the sample size that the census is using when they're collecting that information…
49:29…and in some areas that margin of error is quite high.
49:33And so, even the Census Bureau suggests when you are using ACS estimates, you need to make sure that you're…
49:41…yeah, we'll switch back to you in just…
49:42Well, let me show this real quick and then I can show you that whenever you use the estimate from ACS…
49:50…you always take into consideration the margin of error.
49:54And this can be because in some cases the margin of error can be quite high.
49:58And so something that Esri has done to help you get through that, is add this reliability symbol.
50:05And green is good, yellow means caution, and red means the reliability here is low.
50:12You need to be careful about how you use this data.
50:15And if we go back into ArcGIS here, back into ArcGIS here, let's open that attribute table again…
50:26…and take you to the end of the file and we can see that that reliability information is also sent back…
50:33…into your ArcGIS attribute table for your boundary layer.
51:05Okay, so householder with income 150,000 to 199,000. There's the estimate. In that particular ZIP Code…
51:14…there're 75 households that fit that bill. Well, the margin of error associated with that value is 53.
51:23So, imagine the margin of error means that number can be 53 less than 75 or it can be 53 more than 75. That's our best estimate.
51:35So in this example, we've characterized that with a red symbol…
51:39…meaning the reliability here is low. Be very careful how you use the data.
51:44So again, you can use this information throughout the rest of your analysis in ArcGIS Desktop.
51:50And then, if we switch back to Brenda, she can show you how we're mapping that information on Community Analyst.
51:58So this is a number enrolled in college, or pick your favorite ACS variable…
52:03…and then what we've done is, we've applied the toggle in the legend to let you toggle and see…
52:07…switch between the estimate and reliability, and then as I mouse over, you'll see the ToolTip, the estimate…
52:13…the margin of error, the coefficient of variation for that ACS data.
52:19Similar to what Lucy's showing you in reports.
52:23Yeah, so this is just a good visual to be able to look at the estimate…
52:26…and then switch over to the reliability symbol and…no, keep that there, that's good…
52:32…switch back to the reliability symbol and have a good idea of what areas happen to have areas…
52:38…where you should really use caution when using that estimate from the ACS data.
52:44[Audience question] I have a question, though. ACS in census, sometimes you've got to do your own projections.
52:49[Audience question] It can be tough to [Inaudible] census [Inaudible] Esri.
52:52Well, right now, we've got Esri 2010 estimates, and those are actually based on Census 2000.
52:58[Audience comment] Right.
52:59The Census Bureau released the first round of ACS data last December…
53:04…and that's what you're looking at in these maps that we've been showing.
53:07And that's the 2005 to 2009 five-year estimate.
53:11And then the Census Bureau released earlier this spring the PL 94, the redistricting data…
53:19…and we've…so all those things are very specifically labeled.
53:22We've got ACS data, we've got Census 2010 data, and we've got Esri 2010 data.
53:27We've not mixed and mingled them. They're considered separate databases at this point.
53:40Alright, so any questions about the add-in? So that will be available in a few weeks inaudible.
53:50Okay, so I think I talked about this, the server and the host API.
53:56This is a technology stack that the web app is built on right now.
53:59As I mentioned, it's built on the Business Analysis technology stack…
54:03…and we'll morph that into a pure Community Analyst complete solution later on.
54:09The global solution that we're looking at building, we don't have a specific time frame for this right now.
54:14You know, obviously, it's going to vary region by region.
54:17You shouldn't expect that we'll have the richness of data that you see in the USA in all of the countries around the world.
54:24We do expect to be able to get reasonably rich data in the developed countries.
54:29The developing countries will be…there'll be some data, but less rich again.
54:34So for example, you know, the statistical data, the demographic data might be okay.
54:40The points of interest data might get less rich. We don't know for sure at this point.
54:47The street network is used for drive-time calculations.
54:50There's very good street networks obviously in North America and Europe and increasingly so in other parts of the world…
54:57…so wherever we've got good street data is where we can provide drive-time analysis.
55:02The enterprise implementations, I talked about the application template.
55:06These are actual wireframe. There's an actual wireframe screen shot there of the next generation version…
55:13…of the application that we're already working on.
55:15This is based on an entirely reengineered kind of web application.
55:23And as I mentioned, that will be extensible, skinnable, configurable, and localizable…
55:27…so if you like what you see in Community Analyst and you want to adapt it for your own needs…
55:32…you'll be able to do something like the screen shot on the bottom, which is a mock-up of an EPA environmental analyst...
55:38…for example, that the EPA might do something like that. And you'll have the option of hosting that…
55:46…having it hosted by us, or hosting those custom applications on premises at your own organization.
55:54Where you can learn more, well, you can't come to the exhibit hall anymore, 'cause I think it's closed. So sorry about that.
56:04But you can read our blog at esri.com/cablog.
56:07You can reach the team, that's email@example.com, so do come talk to us or connect with us that way.
56:15There's also a couple of web addresses you should be familiar with, esri.com/communityanalyst.
56:21If you want a trial, go to that URL. You'll find the link there to sign up for a free trial.
56:27And for the technical information, for the data documentation, and all the rich information that we have on the product…
56:35…go to the Resource Center at resources.arcgis.com and drill down to Community Analyst.
56:42That's all we have to present.
Esri Community Analyst - An Introduction
James Killick, Brenda Wolfe, and Lucy Guerra provide an overview of Esri Community Analyst, which lets you to discover important facts about any area to help you make better policy decisions and recommendations.
- Recorded: Jul 14th, 2011
- Runtime: 56:44
- Views: 56566
- Published: Sep 6th, 2011
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