00:01My name is Jeff Shaner, and I'm the overall program manager for our mobile solutions at Esri, part of the development team.

00:09And with me today is Mr. Kasey Kasem. He was on stage yesterday; you might have known him from his radio shows.

00:17No? Anybody get that reference from the stage? Yes. Alright.

00:21Actually, his name is David Cardella. You know, it's a long session, Jeff.

00:26Expect some banter back and forth with us. No. Dave, Dave, come on, say it. "Next."

00:32Coming up at number 4.

00:33[Simultaneous conversation] …number 7.

00:35You hear that? Kasey Kasem.

00:37And here we have a letter from John in Idaho.

00:41There you go. Alright. So we're going to get started.

00:46This presentation is really focused on providing a broad-spectrum overview of what our mobile solutions are at Esri…

00:55…what our strategy is, and a bit of deep dive into each of the platform offerings.

01:01Sounds like we've got a train running behind us, so I'll try to speak up and everyone can hear us but…

01:08I wanted to start off by kind of positioning what Esri's notion of mobile GIS is and its benefits to everyone up front…

01:16…so you can get a sense of our frame of reference.

01:19First I'd like to ask though, has anyone here deployed a mobile solution to date?

01:26A few of you. So I'm going to be preaching to the choir a bit, which is great.

01:31How many people here are interested in rugged device implementations? Wow, a good chunk of you.

01:39And smartphones? And both? And what else can we get people to raise their hands for? Alright, thank you.

01:49So fundamentally with the mobile GIS system, we talk about three facets of it.

01:55The first is, you know, pretty obvious, but for a lot of enterprises, it's a new concept…

02:02…and that's to be able to take the maps that you…

02:05…author and publish inside of your organization and carry them to the field.

02:10Carry them in a connected way, carry them in a disconnected way, but bringing that authoritative content out to the field…

02:17…really improves the efficiency of the enterprise's, organization's, work force.

02:24Second is that these are smart maps. So provide the capability to do data collection…

02:29…to update existing asset information when you're in the field, a critical component to a mobile GIS solution.

02:37And third is that a lot of these devices now are connected in the field.

02:43So by virtue of that and the fact that a lot of people are working together in crews, in response teams…

02:51…enable them to collaborate with one another, know where each other are, be able to communicate with one another in the field.

03:00Those are key aspects of a mobile GIS solution and technical components that we want to bring forward into all of our solutions.

03:09Also with that is the ability to track, or log, locations of where field crews are, are working.

03:16So leverage the positioning systems on the device, log their locations as they're working in the field with date/time stamps…

03:25…so, number one, you can provide a security solution for them so that they're safe in the field.

03:33You can see, back in the office, where they are, where they're headed, and then do some historical analysis of where they've been.

03:44What are the key benefits of a mobile GIS solution?

03:47Well, fundamentally, what we've been seeing with the implementations of mobile GIS…

03:52…is that a lot of organizations are trying to improve the efficiency of their field operations.

03:57A lot of those are done today on paper.

04:00So getting rid of those paper-based workflows and implementing a solution where forms are driven on the mobile devices…

04:08…and spatial references attach to that work that's being done, it can improve that efficiency.

04:15It can improve the accuracy both of the spatial content and the survey content that's being done as well.

04:24And that increases the currency of the information coming back.

04:27So now you can rapidly collect data and integrate it into your enterprise system at a much faster rate…

04:34…than you would have with a paper-based system.

04:40Alright. So that's the most marketing that I can do.

04:45Now let's talk about how mobile kind of…and our mobile products fit into the overall ArcGIS system.

04:54You've seen kind of remnants of this type of slide in lots of our presentations.

04:59This is founded on our platforms, but...

05:02And I think you can see our direction and push to the cloud with our ArcGIS Online technology.

05:10But fundamentally, our platform strategy is in four groups.

05:15One is in the cloud with our own offering of ArcGIS Online and then our hosting opportunities with the Amazon infrastructure…

05:25…our server technology, our desktop technology, and now our mobile technology.

05:31And across all of these platforms we're building both applications, COTS applications, and a set of native development toolkits.

05:42And you'll find that's pervasive across the mobile side as well.

05:47So when we look at it from a mobile perspective on the platforms that we're specifically targeting…

05:56…there's six of them today.

05:57So the iOS platform you saw David up there demonstrating…

06:03Well, you demonstrated most of these up there on the plenary stage yesterday.

06:08So you'll see another common pattern across all of these platforms is both applications and SDKs.

06:15The native SDKs for each of those platforms are fundamentally different though.

06:21So if you're developing your own applications on each of these platforms…

06:27…you're going to be working with different languages.

06:30But we'll talk about how there's a common runtime SDK and conceptual pattern…

06:36…for implementing on each of those platforms.

06:39So our goal is that you're just picking up development languages, but you're following the same pattern as you develop.

06:50Another way of looking at the spectrum of the work that we're doing from the mobile perspective is that…

06:56…like I've mentioned already, we're building both applications and APIs.

07:01We're building them across a variety of mobile platforms.

07:05Our goal is to be pervasive across the dominant platforms in the mobile industry…

07:11…with all of the same core functionality across those platforms and with our applications targeting the different form factors…

07:19…anything from a small iOS, like an iPhone device, or an Android handheld phone device to a slate…

07:30…Windows slate or tablet or an Android tablet or an iPad.

07:37But at the core of that is an ArcGIS Runtime technology that is providing the underpinnings for all of those platforms.

07:48So where we are today with our product offerings is that we really talk about our mobile technology fitting into two buckets…

07:57…the rugged device bucket and the smartphone and tablet bucket.

08:03In the product offerings that we have today, we have two in the rugged device side of things with ArcPad…

08:11…which is a technology we've been building for quite some time, and ArcGIS for Windows Mobile as well.

08:20And then on the smartphone side, we have the starting of that development happening on the Apple platform, which is coined iOS…

08:31…and the Windows Phone platform, which we've also released both applications and SDKs for…

08:38…and the Android platform, which we're in development on. There's a beta of the SDK for Android right now…

08:46…and our target is to release both an SDK and an application in the fall, in the September time frame.

08:54So across the platforms and the markets, that's what our current product offerings are.

09:01So how do we talk about this rugged versus smartphone? Well, let's dive into that a little bit more.

09:08We talk about ArcGIS running on rugged devices, really we're talking about devices that are designed for harsh field use conditions.

09:17So by virtue of that, there's often not a connection to a central server…

09:23…yet a lot of these devices are now embracing the cellular connectivity capabilities.

09:30You'll see Trimble's new devices or Juniper's devices having cell capabilities, so you can be occasionally connected in the field.

09:40Often we find that…actually, almost exclusively right now in the rugged device market has the higher-end GPS systems.

09:49So if you want to get centimeter accuracy or submeter accuracy, you're looking at a rugged device to use.

10:00We often see that these rugged devices integrate with other peripherals…

10:04…other sensor units like laser range finders or retroreflectometers.

10:12But fundamentally, it's founded upon replacing those paper-based surveys.

10:16And you see a number of screen shots here, some of which were coming directly from an implementation of the Windows…

10:24…ArcGIS for Windows Mobile technology with the Gulf oil spill. I've got a slide about that later, so I won't dive into it.

10:30But I did want to point out this one bottom picture, and you might not see it if you're sitting in the back…

10:37…but what we have there is a sergeant from the Louisiana National Guard that, in his workflow, he had to go out to the barrier islands.

10:46And he needed to map the placement of engineered obstacles along the beachfront to stop the flow of oil.

10:54And he was one of several that were on those barrier islands, and as you can imagine, there's no connectivity.

11:01But they needed to feed the operational command center that was based out of Houston…

11:08…with information in as near real time as they could.

11:11So how did they do that? They used ArcGIS for Windows Mobile; they had projects out in the field.

11:18They all went in a disconnected way, did their data collection…

11:21…came in contact of this five-gallon bucket that's on the screen here that's using an Inmarsat terminal that acts like a MiFi.

11:31It broadcasts out a Wi-Fi signal that 11 continuous users could connect to and sync.

11:39And it's a satellite feed that sends the information through the Wi-Fi network that's there for them to use…

11:47…right back into incident command.

11:49So interesting adoption of our technology proved to be quite efficient. What's the matter?

12:01But let's start and talk about our traditional offering on the rugged device market, and that's ArcPad.

12:09Well, what is ArcPad? How many users of ArcPad do we have here? Okay.

12:13So I don't need to spend much time on that, because a lot of you are existing users of ArcPad.

12:17ArcPad is an application, an application that runs on both the Windows Mobile operating systems…

12:23…and the Windows operating systems, whether it be XP, Vista, Windows 7.

12:29It's a single application that's developed to run across both those platforms that you can configure.

12:36And you can extend it using JavaScript, VBScript.

12:40It's really focused on that advanced data collector workflow, and it uses a tools-based approach.

12:46So if you have an advanced professional that's out in the field, they've got all of the tools that they need to get their job done.

12:53So it's targeting that market.

12:57With the 10.0 release, I believe it was the first release of ArcPad that included a maintenance agreement…

13:05…so you can fully get support on ArcPad through the Esri channel now.

13:12So another key aspect of the ArcPad system is it's very much designed for that ad hoc workflow…

13:18…so that if you're in the field and you discover information that's not a part of what your day-to-day activities are…

13:26…you can define a schema on the fly, collect that information…

13:30…bring it back and integrate it into your organization's workflows later on.

13:37There's a number of enhancements that have been coming in ArcPad through a set of incremental releases.

13:43This is a list of them here. If you want to get more details on that, I encourage you to come down to the Mobile Island…

13:50…or come to some of the ArcPad sessions.

13:53I've got a few slides at the end of this presentation that list off all of the presentations that are happening this week…

13:59…so you can get those details there.

14:04ArcGIS for Windows Mobile; I spend a bit more time on this as it's relatively new to a lot of folks.

14:11We initially released this to ArcGIS Server 9.2, but it's gone through a number of evolutions since then.

14:21But fundamentally, what ArcGIS for Windows Mobile is, is an application that's configurable.

14:29It's designed for both Windows Mobile operating systems and Windows operating systems.

14:36It's about preplanned workflows, which is fundamentally different from what you've seen with ArcPad…

14:41…in that you're defining the workflow in the office and then giving it to that field staff…

14:47…and it's controlling the work that they're doing.

14:50So you're defining that workflow experience before anyone gets to the field.

14:57It also includes a coarse-grained .NET SDK.

15:00It's running on the same platforms as ArcPad so the developer environment there is .NET.

15:07So you can use that developer kit and embed ArcGIS into existing applications…

15:12…either on the Windows Mobile handsets or the Windows form factors.

15:19How it's licensed. This changed at the 10 release.

15:23So if you have an ArcView or higher license, you have ArcGIS Mobile.

15:27There's no additional cost to that.

15:30You have one deployment of it, though, so you can use that for your testing purposes…

15:35…to determine if that's the approach you want to take and then you can purchase bundles with your account rep.

15:41It's also licensed with ArcGIS Server. So the advantage of ArcGIS [for] Server with this Windows Mobile offering…

15:49…is that you have from-the-field synchronization enabled through web services.

15:55And there's licensing across the different offerings for ArcGIS Server.

16:01Field applications. I've got a few slides on this because we aren't going to demonstrate it today.

16:05There was a session just before this that demonstrated that.

16:08There's other offerings of it this week that'll get into it more.

16:12There's a whole set of capabilities inside of the applications that we'd really like you to look at and evaluate if you're new to it.

16:22I'm not going to go through all of these in detail, but everything that you would expect in a core applications framework…

16:29…as far as capabilities on the mobile device are pretty much there.

16:34If it's not there, it's coming in a future release with 10.1, or we'd like to hear from you if you don't see what you need.

16:45So one example I wanted to bring back; I mentioned it briefly already…was with the Gulf oil spill.

16:50And what's interesting about this, you might have heard a lot about it before if you were here at the conference last year…

16:56…because for a number of us, we were there like the week before the conference…

17:01…and then we came back in time for the conference.

17:03It was an implementation of our mobile technology that was much more rapid than we'd ever expected…

17:13…and to an extent that we'd never expected to see it either so… And it's still ongoing.

17:19So what happened with the Gulf oil spill is that all of the responding agencies happened to be existing customers of ours…

17:28…and a lot of them wanted to be able to collect information of what they were seeing either in the water or onshore…

17:36…and be able to provide that back to operational command as fast as they could. Right?

17:43And they were going to go out there with paper. And what would that involve?

17:46Well, it started out that way, and there were rooms full of people that were literally translating paper into digital format.

17:54And it was inherently inaccurate, and it was a mess.

17:58So we were able to come in and roll out mobile solutions across actually 450 different handheld devices…

18:07They were Trimble Nomad units.

18:09…and over 139 active field projects, the fastest of which we had to create was about 15 to 20 minutes…

18:17…from talking to the customer to deploying it.

18:19I mean, that's how rapid the deployments were of this technology. And here's a few examples.

18:24There's going to be lots of additional talk about this through the conference again…

18:30…or you could come and see more detail of it down at the island.

18:35Let's briefly talk about how the system works…

18:37…because some of this core underlying framework of how you define your mobile system for the Windows Mobile architecture…

18:48…just applies through all of our smartphones as well. So I think it's worth spending a bit more time on this.

18:55One of the fundamental steps that you need to do in building your mobile solution…

18:59…is designing your data model, your information model.

19:02You saw that with the City of Boston's presentation yesterday morning, right?

19:07The first thing they did was define the information model.

19:10What the coordinate system reference is going to be for your field operations.

19:15It might not be web Mercator; it might be web Mercator. Depends on what your mobile solution's going to be.

19:22Defining that data model or that schema is key, and then authoring maps around it.

19:27Because what's critical and unique about our mobile offerings is a concept that David talked about in his top 10…

19:37…which is a "one map" concept.

19:39And that's that you're defining that intelligence into the map, and that map is now rippling through your enterprise.

19:48So authoring those maps, those map layers is how you bring your mobile applications to life.

19:53We don't want you to have to do that multiple times.

19:57And then enabling the field-to-office synchronization is done through our services framework…

20:03…and that's where you're publishing maps.

20:06With the Windows Mobile aspect, you're then taking all of that mashup of map content and enabling it in the mobile device…

20:16…using a concept of a project.

20:18On the smartphone sides, we're actually using ArcGIS Online's concept of a map…

20:24…but on the Windows Mobile side, we're using the concept of a project.

20:28And we'll be merging those two concepts together in the future, but today it's a little bit different…

20:35…in part because ArcGIS Online itself is a part of our cloud story with Windows Mobile.

20:41We offer it with our desktop technology so we need a way for you to be fully within your on-premises environment.

20:48So we have a project center application that provides that capability.

20:52But you can take maps and projects that you author and push them out to the cloud if you want…

20:58…or your ArcGIS Server or in a Desktop workflow on your desktops or laptop devices.

21:07Last slide on ArcGIS Mobile I hope -- because I'm spending too much time on it -- is the SDK.

21:13Like I mentioned already, it's a coarse-grained .NET SDK.

21:18What's really interesting about it is that our applications, those field apps, are part of that SDK, so you don't have to…

21:25…start from the ground up building your apps; you can start with our applications as a reference and then extend them.

21:30So just add business value to our apps rather than having to start from the bottom up.

21:39We often -- I've talked about this already.

21:41Again, we have two product offerings in the rugged device market or devices. So how do we differentiate them?

21:49ArcGIS for Windows Mobile is really about those preplanned workflows.

21:53ArcPad is more focused on that ad hoc data collection workflows.

21:59We can get into more details on that if you have questions at the end.

22:03And we have a number of partners on the rugged space. A number of them are down in the exhibit area.

22:09I encourage you to look for them and see what kind of product offerings they have on our existing mobile technology.

22:21So let's quickly shift focus over to the smartphones, 'cause Dave is just itching to demo, and we want Dave to demo.

22:29So with the smartphones and tablets, very much similar concepts as the rugged devices…

22:37…except today we're talking about connected workflows primarily because that's what our products offerings have.

22:43You saw Dave talk about us going offline.

22:46That is part of our future with the smartphone platforms, but today, that's where we are.

22:53We're leveraging the location APIs that are inherent in these smartphone platforms.

22:58We're not building our own GPS library, so you're going to get the accuracy that you can receive out of those location APIs…

23:06…whether it comes from iOS or Android, Windows Phone.

23:09So you're not talking about those high-accuracy workflows that you can achieve with the rugged devices.

23:19What are we doing? Again, just like we talked about with Windows Mobile, we're providing both applications and APIs.

23:26So we have an ArcGIS application that's running across these different platforms that offers some very key capabilities…

23:35…that Dave's going to show off, and then a bunch of native SDKs that follow the same conceptual pattern…

23:41…but are unique based upon the specific platform.

23:49What can the application itself do?

23:51Instead of walking through each of these, I'm going to hand it over to Dave and let Dave do an application demo.

23:58Great. Thanks, Jeff. [Inaudible] We'll just start at C and then I'll jump back to the…

24:04So we're looking right now at ArcGIS running on an iPad, and this is actually the same map that we demonstrated yesterday.

24:14We're getting feedback out there? Try moving this down. Okay.

24:23And we've got a simpler -- or we've got actually the same map that we were looking at yesterday…

24:27…so it's got a subsurface geology layer, it's got a couple of layers that allow me to collect data.

24:36And so what I wanted to do is just briefly go through how we can author a map like this…

24:46…author data collection capabilities in there, and also configure for pop-ups for information when folks tap on our map.

24:55And then we'll look at other file types like CSV.

24:59The example I'll use is CSV, but the same applies for shapefile, GPX, etc.

25:04So let's go…oh, great. Can you guys see that okay? Okay.

25:20So we're at arcgis.com here. I've signed in using my user name…

25:26…and I'm going to go to My Content because I have a folder in here, UC2011, and I've got a number of items in here.

25:33I've got some maps. So these are some of the maps that I used in the plenary yesterday…

25:38…and I've also got these other items called map services.

25:41These are simply, you could think of these as bookmarks or links to services that I can use to author my map.

25:52So I've got maps and map services.

25:56So I'm going to author a map, so let's go ahead and do that. I'm going to author a new map.

26:09Let's go ahead and search for layers; I notice that we've updated ArcGIS Online. Things are a little different.

26:17I'll look for My Content.

26:20So you'll notice here that this list comes back with all of the map services that I've linked to within My Content.

26:27But I'm going to go ahead…we'll add some high-res imagery, we'll add the basemaps, let's add the roads…

26:34…that's subsurface geology, wells; sure, let's do that. But very important is I want to add this layer right here.

26:45And this layer right here, let's go into the details of that.

26:48That's actually quite important, because that layer, which I just called Collect, allows me to collect data…

26:56…whether it's sensitive species that I see out in the field or exclusion zones like construction areas and things like that.

27:03And this service is actually a special service in that it's a feature service…

27:10…that allows me to collect new features and post information back to it.

27:17So it is a feature service, and that's key.

27:19Because when the application sees a map authored with a feature service, it enables data collection.

27:26Okay. So -- oh, did I lose everything? No, I didn't. Alright. Seem to have lost what I was doing there.

27:37Should've used a separate tab, but let's just go ahead and quickly add it again.

27:50[Inaudible] Oh, yeah. There's a few in there. Alright. I'm done adding the layer -- oh, they are there.

28:01Let's do this. Totally new map. Forget everything you've just seen. I added everything twice.

28:11Okay. So we've got our high-res imagery, our basemaps, roads, subsurface geology, wells, that's great…

28:18…and then our collection layer, and we're done. Oh, and everything is still…

28:26It's a different collection layer.

28:27It's a different collection layer. Jeffrey, you are correct. Okay. Thank you. So…

28:36Think you just had Collect there.

28:38Yeah. Yeah. You guys dizzy yet? I know I am. Okay. Wells…

28:44Little bit…oh, no, no, no, up. Up? There you go. That's your…

28:49Right here. This one? Yeah. Alright. Give that a try.

28:54Good. And we're done. Excellent. Thank you, Jeff.

29:00Okay. So I do want my imagery to appear above my basemap, so we'll put that there.

29:07I think the other thing that I'd like to do is to configure for pop-ups, so my exclusions…

29:15…actually, my sensitive species we'll go ahead and we'll configure for this pop-up.

29:20So what I'd like to see on the title of this pop-up is the name of the, or the type of the sensitive species.

29:27I can pull that from one of the attributes within the data.

29:31And while we're talking about attributes, let's configure them.

29:34I actually don't want any of them to be displayed in my pop-up, but I do want to have an image.

29:45So let's just put a title there…

29:51Actually, we could just use the type; why don't we go ahead and do that.

29:57…and a caption. Now to help me fill in the caption and URL as to a photo or a link in which we're going to show in this pop-up…

30:05…I just happen to have a text file here, which is hidden. That was weird.

30:13So I've got some text here that I can cut and paste and use as a caption.

30:18In reality, I just did a little bit of research on some of the species that I'm going to collect, and I've got some information here.

30:27A URL that will point to a photo for more information and another URL that will actually go to a site…

30:39…that will give me more information on this particular species, so we'll go ahead and put that in there.

30:48And we're done. So let's save the pop-up, and let's go back and we'll save our map.

30:56And let's call this Teapot Dome -- this is the first offering of this session, right? -- Session 1.

31:08That's pretty creative, Dave.

31:09Yeah, well, I am pretty creative that way. Okay. We'll save that map. Within the Arc-…thank you.

31:19Within the ArcGIS application I have the ability to go and search for maps that I've authored…

31:27…and I can search for maps based on the folders that I set up that I just showed you in My Content.

31:33So we'll go ahead into our UC2011 folder, and I should have Teapot Dome Session 1 map. Let's go ahead and open that one.

31:48I've noticed the wireless isn't that good here. Actually this is a good… [Inaudible] Yeah.

31:57What I didn't do is -- that's okay. We can stay there. It's not online there [inaudible].

32:09What I didn't do there is actually set my initial extent. So I'll just go ahead and do that very quickly. That looks good.

32:21We'll go ahead, save that map. Okay. I'll just come back out and reload that map.

32:35The information for that map actually gets cached, so if you do change some major…

32:43…some major pieces of the map, you will need to reload it.

32:47So here's our map, and I've got all the capabilities available to me that I offered within the map.

32:56I have a legend. Let's go ahead and turn off the subsurface geology so we can demonstrate…

33:03…or so that we can collect some data.

33:06So now because this map is authored with the feature service, the capture feature service that we showed you…

33:12…all of those feature types are available for you to collect from within the application.

33:17So the application reads that map, it recognizes there's a feature service that's editable…

33:22…and it allows you to edit from within the application.

33:25So we can denote various -- sorry about the feedback -- a construction area in much the same way we showed yesterday.

33:36Tap and hold, bring up the magnifier to get more fine-grained control, and that's great.

33:46We can add in information, today's date, contact me. We can also…well, we'll just save that.

33:57So that's data collection. No programming; just authoring a map with a feature service that is editable.

34:08Let's go and test out some of our pop-ups that we authored.

34:12So let's go ahead and click on this species, so hopefully we'll get our photo that comes in. Our Wi-Fi is a little slow.

34:23So we see here that the title is exactly what I had put in -- Sensitive Species and then the attribute in our layer mentioning the type.

34:34[Inaudible] There we go. We can tap, get a bigger photo; there's our caption.

34:46We can tap on the caption, get all the information.

34:49And then we also specified a link to this pop-up that will give us more information, in this case, about the species.

34:55So we link out to a website. We can open the website from within the application or pop out to Safari.

35:04So we see here the relationship between the map and the ArcGIS application that's available to you…

35:12…so there was no programming involved in that. I was going to do a CSV demo. Do we have time?

35:16Go ahead, Dave. You've got… Okay. You only get one shot at this though. Okay.

35:24So let's go back to arcgis.com.

35:26I wanted to author another map because Bernie and Jeremy in yesterday's plenary showed something very interesting.

35:35They showed the ability just to click and drag a CVS [sic] file or a shapefile into your map and author it.

35:42How many folks have CVS files they use, shapefiles that they have that they want to get on smartphone devices or…

35:50You know, you may not actually have the services up and running, but you still have data you want to get on devices.

35:56Is there a lot of folks out there that… Few. Yeah, there's a few. Okay.

36:01Jeez, pressure's on, Jeffrey. Pressure's on. Yeah. I'm watching. Okay, so let's…yeah.

36:09Let's just bring up a couple of our basemaps here. We'll move this down, and we'll zoom in to our imagery. Oh, Jeff.

36:37Okay. Zoom in a little tighter, and I have a CSV file over here somewhere that represents well production for the month of May.

36:51So I can drag this into my map; it defaults to the extent of my data, but let's go ahead and get back in there. Good.

37:06I can change the symbol of my data. So what I've done is I've gone out and I've found a URL to a symbol that represents…

37:18Oh, in your fine -- oh, sorry.

37:23…that represents a more…an icon that's more recognizable as an oil well, so we'll go ahead and we'll specify that.

37:32Okay. Let's save the map. We'll call this Oil Production Session 1; that's pretty creative, right, Jeff?

37:45Very good.

37:48Oops. We'll save that map. We'll come back to the application, we'll go into our UC folder…

38:01…and we've got our Oil Production Session 1, and we've got access to all of our data.

38:12Now, what I also could've done is configured the pop-up for that layer as well, and we could add charts, images, links, captions…

38:21…any information within the data as well as outside the data, and that's also supported on these layer types as well.

38:30So thank you, Dave. So what's interesting about that demo, you know, Dave was doing it all on the iPad.

38:39That same experience comes across all of the smartphones.

38:42We talked about this one map concept, and that's across all the mobile device platforms.

38:48We'll get into a bit of detail on each of those platforms in a minute here.

38:57On the SDK side, we have one, like I mentioned already -- how many developers do we have here? A few?

39:05How many have built web applications with the JavaScript API or the Flex API, Silverlight? A few of you.

39:11So you're going to see some common concepts here, and that's not just perchance.

39:19We have consciously made the decision to create a runtime SDK that matches the same conceptual pattern as the web APIs.

39:28So it's literally a matter of picking up the development language and building to those same patterns.

39:37The SDKs themselves are available through our resource centers. You can go there and download them now.

39:44We just recently updated the iOS SDK to include all of the pop-up features that are part of the application.

39:52And there, even if you don't have the developer environment, you can go read all of the documentation…

39:58…so it's there across each of the smartphone APIs.

40:02The URL's down below, resources.arcgis.com.

40:06It's the one way, one venue outside of this conference that they let us on the development teams talk to you.

40:12So please visit those sites.

40:17How are the smartphones licensed? The application's free.

40:21So you can download the application, use it, no charge whatsoever.

40:27With Apple, it's available on the iTunes Store, the App Store.

40:32With the Windows Phone, it's the Windows Marketplace.

40:36On the Android side, it's the Android Marketplace and the -- sorry.

40:42Google's Android Marketplace and the Amazon Marketplace.

40:46Again, we're not released yet, so you're not going to find it if you go search there right now, but this fall it will be there.

40:51Now, if you want to build the next viral application that goes to a store, there's some details you need to know.

40:59So our positioning right now is that if you're going to build an application using one of the smartphone SDKs…

41:06…it's free for your enterprise deployment, and it is free for store deployments with a caveat.

41:14The caveat is that if you go to an app store and you want to make your application for fee, then Esri wants a cut of that.

41:23And Esri wants a cut of that based upon what factors, Dave?

41:28Well, if you're an existing -- well, if you're a user who has a commercial license of Server, there's no extra charge.

41:36If you've built your next viral application that uses, let's say, basemaps from ArcGIS Online…

41:42…and mapping is a part of your application, there are several options that we make available -- percentage of revenue…

41:49…yearly subscription, and also there's these new ArcGIS Online subscriptions that are coming in the next month or so.

41:56So if you are in that position, contact myself, dcardella@esri.com, and I'll get you in touch with the right folks…

42:05…that can work with you on what option best suits you. So…

42:10But if you're a customer with a commercial license of Server, you don't need to worry about it…

42:15…whether it's in an enterprise app, whether it's a for-fee application in the store; you're good to go.

42:21Thanks, Dave. So let's dive just briefly into each of these platforms so we can give you a little more details on them.

42:31On the iOS side, iOS is a term that Apple uses to represent all of their mobile device offerings…

42:38…and the operating system is actually called the iOS operating system.

42:42That's why we say iOS outside of saying iPhone, iPad, iPod touch, but it's inclusive to those devices.

42:52The ArcGIS application was our first offering on that. You've seen it a lot right now.

42:57Let's talk a bit about what happened with it.

43:00We released that application just before this conference last year, so it's our first anniversary.

43:06We haven't had a cake for it yet, but we're thinking about it.

43:10The weekend before the conference, we actually hit number 1 Free Productivity App on the App Store…

43:18…and number 12 Featured New Apps, and that was on the Saturday before, Saturday, July the 10th.

43:25Dave and I were ecstatic; Sunday came along, we lost to an alarm clock. Our hopes were destroyed.

43:32Jeff, it was a really good alarm clock. It was a good alarm clock [simultaneous conversation].

43:35It was an alarm clock.

43:37But where we are today with this last release that went up on Monday…

43:42…is that we've had over 190,000 downloads of the application and it's now supported in 10 different languages.

43:50And I put up a blog article that…and Tweeted about it and all that stuff…

43:56…so you can get details on it through our resource center 'cause our blog is linked off of it.

44:01So you can get some more details on it there.

44:03It's also been downloaded -- before we supported it in these 10 different languages…

44:08…it was downloaded in over 80 countries, which is also pretty interesting.

44:12My whole point of that isn't to toot our own horn.

44:15It's more for those that are developers in the crowd wanting to build their own applications…

44:21…you can see the kind of exposure that you can get from building applications and putting them on the App Store.

44:28So you can get your organization some brand awareness very, very quickly…

44:32…whether it be an enterprise organization that serves citizens like a local government with the City of Boston, where…

44:42You know what happens is that you buy an iPhone, and the first thing you do is start to look for apps.

44:48And then once you're done and sick of Angry Birds, you start looking for apps that are meaningful around your city or your organization.

44:55You never get sick of Angry Birds, Jeff.

44:59And your local government should be providing applications on that store that provide meaningful information to the citizens.

45:05So that's just one potential opportunity.

45:09Now if you're a business partner trying to make a name for yourself and money…

45:14…then it's a huge, valuable approach to go, with minimal cost.

45:22Some examples of where organizations have actually taken our free technology, the application, and put it to use.

45:30One is the City of Amherst. The City of Amherst, off of their website, provides links directly into the use of ArcGIS on an iPhone.

45:42It has public maps on ArcGIS Online that you can go and open that are specific to viewing the trails…

45:51…and land conservation areas around it.

45:54They also have a private group that their utility workers use to access content that's inside their firewall.

46:02So you can see the screen shot on the right actually has a link inside one of the fields that's an attribute of their collection model…

46:11…that links to documents that are internal. So it's providing that field awareness for staff.

46:17The other third thing they did that Bernie talked about at the plenary was that they are a member of our Community Maps Program…

46:25…so they're using our infrastructure to host the basemap content.

46:29So they're getting a lot of valuable technology really for free, and they don't have to maintain it themselves.

46:38There's a few other organizations, both local governments and state agencies, that have also started to follow that pattern.

46:45Something that you should look at.

46:50As for the SDK or the API, on the Apple platform, the language is called Objective-C. It's a native development language.

47:00It's not a managed code environment, but if you're a developer, it's something that you can pick up.

47:08I mean, it's not rocket science. There's a lot of 16-year-old, snot-nosed kids that are out there building games right now.

47:15You could hire one of them if you want. It's part of what we're targeting with our SDKs.

47:20But there's also training course material that we offer that helps you get up and running.

47:25If you're a .NET developer, you can pick it up.

47:28If you have a C background, you're going to be able to pick it up a little more quickly.

47:35How does the deployment work?

47:36A lot of people think that if you're building an application for an iPhone or an iPad…

47:40…that the only way to go is up through Steve Jobs' App Store. That's not actually the case.

47:47You define your business agreement with Apple and that gives you the developer tools…

47:52…and you can actually deploy up through the App Store, or you can deploy throughout your organization.

47:57And it's based upon that business agreement you define with Apple.

48:01Once you've defined that and you download our SDK and ditch that Google thing that comes with iOS…

48:08…because ours is so much better -- glad this session's not recorded -- then you can start building your applications.

48:16You can leverage your own on-premises servers, or you can leverage ArcGIS Online or a combination of both…

48:22…build your applications and then either distribute those applications throughout your organization using iTunes…

48:30…or even as a kind of a click once type of deployment with a website…

48:37…which is one of the ways that we do our daily builds of the software…

48:41…or you can go up through the App Store. It's all based upon that business agreement with Apple.

48:46That's it for the Apple platform. We also have offered an application and SDK for Windows Phone.

48:54Microsoft introduced the Windows Phone roughly a year ago, I'd say…

48:59I think that's about the time frame.

49:02…as a competitor to Apple and Google in the smartphone space.

49:08It's founded on Silverlight as the technology. Our application's available in the Zune Marketplace.

49:14You actually run Zune on a Windows desktop or laptop and you can connect your device to the Zune Marketplace…

49:23…or there's a Zune Marketplace on the device itself that you can download. Very similar to the Apple model.

49:31We have a Windows Phone SDK. Our offering in the application and the SDK is equivalent to our pre…our…

49:44How am I trying to say this, Dave? The release we had prior to this, the one we submitted on Monday with iOS.

49:51So it doesn't have the pop-up, the latest ArcGIS Online capabilities that you see, but that's coming soon.

49:58Couple weeks. Couple weeks away. Early August actually. That new version will be in the Microsoft marketplace.

50:06You heard it here first.

50:09The developer toolkit, it's Silverlight based; again, available on our resource center.

50:15You can download the tools. You're using Visual Studio with Silverlight to create your applications.

50:20Interesting thing about the Windows Phone applications is it's very much sandboxed.

50:26It's .NET only, and you can only submit those applications up to the Windows Marketplace.

50:32You can't have an enterprise deployment of it, so very much sandboxed environment.

50:40Android. How many people are interested in Android? Wow, alright. Lots of you. That's great.

50:47Dave, when are we having that release? September, Jeff.

50:53So again, our thinking here with Android is the same as the other smartphone platforms.

50:59We have an application; I've talked about this already.

51:02We're going to build…we're building that application, you saw it demonstrated by Dave yesterday.

51:09It's fundamentally founded on Java but also C++ underneath.

51:15It has the same capabilities that the iPhone/iPad application has…

51:22…and it will have all that rich pop-up experience in its initial release that will be available in September.

51:31Development environment for Android.

51:34We've standardized on using Eclipse as the framework or IDE for building Android applications.

51:41You'll be able to get the SDK as a plug-in to the Eclipse framework and build your applications using Java.

51:49We've built our Android framework using a combination of C++ using their NDK, Android's NDK, and the Java SDK.

52:02But for developers of our system, we're purely wrapping that developer kit, our developer kit, with Java…

52:10…so you won't be developing using the NDK against our system, just the SDK, if that makes sense.

52:17You'll be able to download and access our SDK through our resource center.

52:27So I just have a quick slide on road map. I think we're pretty much running out of time as well.

52:34Yeah. We're into the last few minutes.

52:36I think we've got time. I think we have till eleven-thirty.

52:38Do we have till eleven-thirty? I think so, yep.

52:41From a general road map perspective, here's what we're seeing today.

52:46We're going to make that Android application available in September.

52:51We're going to provide that Android developer toolkit and make it available in September.

52:59We're working to enhance the integration with ArcGIS Online, so our applications in the smartphone space…

53:06…and in the rugged space are consumers of the online system as well as our desktop system.

53:12So we're looking at how we can enhance that integration.

53:15Some of the things that you saw yesterday with the web applications aren't there in the smartphones…

53:23…even with this latest release on iPhone.

53:26For example, the open support for KML services and WMS services aren't there.

53:33And that's a functionality that we're going to bring into a fall release along with more…

53:41…field navigation capabilities in the smartphones like being able to do A to B type routing on the device itself…

53:50…and providing more enhanced behavior with the GPS systems.

53:56So being able to not only navigate using the street network but also navigate by a compass bearing…

54:04…so you can navigate between assets on the device. Capabilities that you see on the smartphone or on the rugged devices.

54:12Another key aspect moving forward that Dave talked about is offline use.

54:18That's a key capability that we need to bring across all of the smartphone platforms.

54:23So after the 10.1 release, you'll be able to author content for use offline on all of those smartphone platforms…

54:34…just like you could on a rugged device platform today.

54:38And that includes not just the basemap content but also your operational map content.

54:43So if you've used ArcGIS for Windows Mobile or if you've used ArcPad, it's a very similar concept.

54:50You'll be able to create that cached content and provision that content onto your mobile device…

54:58…so that your operations in the field can work fully offline.

55:02It's not a matter of, even though it looked great in the demonstration, being able to just push a button and go offline.

55:17So that's a key capability moving forward.

55:23And then a couple of key aspects of our cloud infrastructure and our online system…

55:30…is the introduction of something called the ArcGIS Portal and ArcGIS for Organizations.

55:36And I think you heard a bit about that yesterday…

55:39…but the ArcGIS Online system is an impressive content management system in addition to what it does today.

55:48So we're taking that content system and packaging it for organizations.

55:54So you'd be able to implement your own ArcGIS Online within your own firewall…

56:03…or you could implement your own ArcGIS Online using a cloud infrastructure yourself.

56:10And you know what, though it wasn't talked about today, the current release of our iOS application already supports it.

56:19So if you go into the settings application, you'll see an entry for ArcGIS there, and you can actually take the application…

56:26…and swivel it to a portal, so it points to a portal rather than being hard coded to ArcGIS Online system.

56:34So is there anyone that's been looking at our portal technology already? A couple of you.

56:39You might find that pretty interesting to test out now.

56:42Some of the capabilities that you'll have there is when you see that list of basemaps that you can switch between…

56:47…you have full control over that. They can be your own authored basemap content that you're switching between.

56:54That initial map that's displayed in the application, you can make the decision on what map is actually displayed.

57:02And you have your own account administration beyond what we offer today with Online…

57:07…with the Esri ArcGIS Online account system. We call that internally the Esri Global Account.

57:15So all those capabilities are coming.

57:17Also you'll find that, within the ArcGIS Online system, you'll be able to have your own organizational view…

57:25…and we'll be supporting that even more inside of future releases of Windows Mobile -- I'm sorry…of ArcGIS Mobile.

57:39So I think that's all I have on the mobile overview.

57:43I have a list of the workshops and the other offerings that we have here this week.

57:50Today there's a lot of sessions around the rugged market. You'll find one on ArcPad coming after the noon break.

58:05And Wednesday we really kick into gear on the smartphone side with iOS sessions offered twice.

58:13Windows Phone and Android also offered tomorrow. There's not really much on that today.

58:20Now an interesting one up there at eight-thirty tomorrow morning is Choosing a Mobile Solution.

58:25So for those of you that have been thinking about, well, jeez, these mobile platforms are great, smartphone ones…

58:32…but jeez, there's so many different development languages, how do I move forward?…

58:37…that session will kind of guide you through the decision-making process…

58:41…of whether you want to go with web applications on smartphone or native applications.

58:46So I encourage you to go to that one if you're contemplating whether or not you want to go web or native with your mobile deployment.

58:56We're going right up to Friday morning session, so those of you that aren't too hung over after the Thursday night party…

59:02…can come join us at nine o'clock in the morning and see some more details.

59:07Last thing I wanted -- no, it's second to last thing.

59:09That's a pretty cool workflow, but it's not one that you would want to put the burden of on your field work force.

59:11There's a bunch of 20-minute tech workshops that we're doing…

59:13…and these are little vignettes that focus on certain aspects of the technology.

59:19That's where we're going to deliver our more detailed road ahead sessions, so I encourage you to come to that.

59:25You'll see more details there.

59:27And then finally, if you're all looking -- before you run out.

59:31If you're looking for a free lunch today, we have a mobile SIG, so that's happening today. Where is it down here?

59:39Today in Room 23 B, so you're already in the same area.

59:43Mr. Kasey Kasem's your host for that event, and we'll have a bunch of presentations happening there.

59:51Also with all of the smartphones and the rugged devices, you can come to our island and, at the Mobile Island…

59:58…you can come out and we'll take devices and go outside with you into the marina and you can try them out.

1:00:04So on the Windows Mobile side, we also have an RTK unit.

1:00:08So we can take you outside, we can go collect data to centimeter-level accuracy with it and illustrate that.

1:00:16That's happening from two to four today and tomorrow, Thursday from ten to twelve, so I encourage you to look at that.

1:00:22And then of course, come see all the development team at the Mobile Island.