00:01My name is Bern Szukalski, to my left is my colleague Deane Kensok…

00:03…and we're here to tell you all about working with ArcGIS Online.

00:08And we're going to approach this in an interesting way, I think.

00:13We're going to start off with a discussion of the content…

00:16…and what that means to you, and how you can leverage that, and how it's created, and how it's published by Esri.

00:23Then we're going to go take a look at ArcGIS.com and ArcGIS Online and give you the grand tour of things there…

00:31…and how to make a map, and how to share it, and do things like that.

00:35Then we're going to, at the end, take a look at the road ahead…

00:38…and the thing that we will focus on there is the new subscription…ArcGIS Online subscriptions, which enable you…

00:46…to customize ArcGIS Online for your organization and also bring to the table the hosted service capabilities.

00:53And we'll do that at the end of our session and show you how that works.

00:57And hopefully we'll have some time for some questions and answers from you as we reach that end.

01:03So let's begin with an overview.

01:05So these days, we think of the ArcGIS system as a system of many components that folks can choose from to implement…

01:14…to serve their needs. So that system can be accessed from ArcGIS Desktop, from mobile devices, and also via the web.

01:22Inherently today, ArcGIS is also an online system. And ArcGIS Online is that integral and integrated part of the system…

01:32…which provides for the online availability of basemaps as well as the online capabilities to make and use maps.

01:40And that's just threaded into all of the products. Sometimes the way I describe it, it's like using Microsoft Office.

01:47So I'm using PowerPoint, I'm looking for some clip art, I can search locally on my drives, but I can also connect to Office Online…

01:55…and I can discover resources that are online that I can use while working within the Microsoft Office framework.

02:02So it's kind of similar in some ways to that. And we'll talk about the ways that you can interact with that in a little bit.

02:11ArcGIS Online is built into ArcGIS, and you'll see that reflected in many different ways.

02:17One of the ways that you can access ArcGIS Online is by visiting a website called ArcGIS.com, so you can think of that…

02:25…as the web gateway to ArcGIS Online, and you can do a lot of stuff there without ever signing in or getting an account…

02:32…and things like that, so it's a place where anybody can go and begin to experience GIS online.

02:39But there are other ways that you experience ArcGIS Online.

02:42If you're using ArcMap, starting at 9.3.1, there's built-in basemap galleries.

02:48The ArcGIS Online basemaps are available to you as a menu choice, and also you have the ability to search and save maps…

02:56…directly into ArcGIS Online from ArcMap. And in other products, this is the same.

03:00If you're using Explorer Desktop, it's integrated into that product environment, and so forth.

03:05So it's just an integrated part of the system.

03:10So how can you use ArcGIS Online?

03:13Well, there's several different ways, and one of them is new, and we introduced it here at this conference.

03:19One way is you take advantage of the Esri public portal, if you will, so ArcGIS Online is Esri's public online GIS portal.

03:29And anybody can go there through ArcGIS.com, or it's available through your applications as I mentioned earlier.

03:37The other way, at the complete opposite end, and this is more of interest, I think, if you're in the defense and intel space…

03:44…or have some security considerations where you need to bring everything within your organization behind your firewall…

03:50…is something called ArcGIS Portal, and we introduced that at our Federal User Conference back in February this year.

03:58And what that is, ArcGIS Portal is the same framework that we use to build the public portal, but it's available to you to install…

04:05…on your own hardware and manage and maintain behind your firewall. So that's the opposite end of the spectrum.

04:12The middle end of the spectrum is what we're going to demonstrate here today, and that's what we introduced on Monday.

04:18And that's a subscription that's available for organizations, which builds on top of the public ArcGIS Online…

04:25… and provides additional capabilities, which include user administration capabilities.

04:31And perhaps more importantly and most of interest is the ability to publish services as hosted services…

04:38…directly to your organization's cloud without having to work with ArcGIS Server.

04:44And that's what we'll demonstrate at the end of this section. So with that, I'll turn things over to Deane.

04:53Thank you, Bernie. Can you guys hear me okay back there? Sounds good? Okay, good.

04:57So when we launched ArcGIS Online a few years ago, the key ingredient to it at the time was the content…

05:03…the maps and tasks that we made available.

05:05And that continues to be one of the key ingredients of ArcGIS Online.

05:08And many users of ArcGIS Online kind of begin their experience by accessing those…

05:11…so what I wanted to do is give you an update on where we are with regard to the content that's a part of ArcGIS Online.

05:19I like to think of the maps in particular as falling into three categories, so if you're visiting ArcGIS Online…

05:24…perhaps using ArcGIS.com as that gateway to ArcGIS Online…

05:28…and you're looking at maps, they'll generally fall into one of these three categories.

05:32There are the Esri maps; these are maps that Esri builds and maintains using data that we own or that we've acquired.

05:39These might include, say, demographic maps that we make available. At the other end of the spectrum, there are user maps.

05:44There are hundreds, thousands of these maps that are being published by users who have ArcGIS Server.

05:51They're publishing the data that they maintain within their organization.

05:54These might be parcel maps or natural resource maps or weather maps, those types of things.

05:59Those are maps that are maintained by the user community themselves.

06:04And then in the middle is kind of a hybrid between the two, what we call community maps.

06:08These are maps that are being jointly developed and maintained by Esri and the ArcGIS user community.

06:14Good examples of these would be our World Topographic Map, where Esri's building parts of the map…

06:19…and then the user community is building other parts of the map…

06:21…and then we're blending the results together into a community map.

06:24The World Imagery Map is another example of that. So it's useful to think about maps in those contexts.

06:30When you're building web maps, as we'll demo later, typically you're combining multiples of these…

06:34…to create a finished map that you might share through an application.

06:39In terms of the maps that Esri's making available, both the Esri maps and community maps…

06:43…they tend to fall into these broad categories.

06:46So we have a set of imagery that you can access, both Esri's world imagery, as well as the Bing imagery. We have street maps.

06:54Again both the Esri street map, the world street map, as well as Bing Maps.

06:58We have two types of topographic maps that are quite popular.

07:01Our World Topographic Map, the one I alluded to that's a community map, as well as the USGS US topographic maps…

07:08…that are very popular as well. And then we have a very broad category of what I've called here thematic maps.

07:13Sometimes we think of them as operational layers.

07:16These are maps of things like demographics, soils, ecoregions, those types of thematic layers.

07:24Esri is publishing many of those ourselves using data that we maintain. We're also publishing some…

07:29…from data that's come from the federal government or other public-domain sources…

07:33…and then many more of those are being published by various users as well.

07:39I'm going to show you a demo in a minute, so I'm not going to go into a great detail on these slides…

07:43…but I wanted you to just see kind of a high-level summary of what's available.

07:46So we have the World Imagery map, which is a global imagery mosaic with data at one-meter resolution or better…

07:52…for many countries around the world. We'll take a look at that in a minute.

07:55We have our World Street Map, which is a multiscale street map for the world with large-scale data for many countries.

08:02We've recently expanded the coverage of the large-scale data into some parts of the world; I'll show you in a minute.

08:08Our World Topographic Map…this is our kind of flagship community map.

08:13This is a map that's been growing in coverage dramatically over the last year since we met here in San Diego a year ago.

08:21We've expanded the coverage of this map considerably.

08:23We've also expanded the detail of the map, so it's now at a greater level of detail…

08:28…than even our World Street Map is at this point.

08:30It's now our most detailed street map with comparable coverage wherever we have street map coverage now...

08:35...and then more detail in many parts of the world where the community has added that richness to the map, and we'll look at some examples.

08:41And this map is being updated on a monthly basis.

08:43Given the activity of the map, typically, we update our imagery and street map every six months.

08:49With major changes with the topographic map, we do that, but we also do monthly updates of many community additions.

08:56And in the last couple months, there's been so many that we've been doing twice-a-month updates to keep the flow going.

09:02There's a new basemap that we introduced just a few weeks ago that many of you may not have experienced yet.

09:08It's our Ocean Basemap. This is a map that really focuses on that two-thirds of the world that's been underserved…

09:14…by some of our other basemaps. It was built by our maritime team in Redlands…

09:20…and it's compiled from a number of best-available sources.

09:24Includes bathymetry, marine places, spot elevations, and so forth. And it makes a great basemap for doing ocean GIS-type applications.

09:32So if you have datasets that are focused on the oceans or seas, and you're looking for a nice basemap on which to overlay that…

09:38…I think this will be a great option. And this will become our newest community map.

09:43When we introduced the map, it had global coverage down to 1 to a million.

09:46Our intent is to extend that to larger scales using data from the user community.

09:51We're already working with US agencies that have that type of ocean data.

09:56We're starting to work with agencies in Canada, Europe, and elsewhere.

10:00So if you have data for that…those ocean areas and you'd like to make that available online…

10:04…please talk to us at our Community Maps Island downstairs.

10:09We also recently added a number of imagery services to ArcGIS Online…

10:13…that might be of interest to you. These are distinct from the World Imagery Map.

10:17The World Imagery Map is a basemap, and it’s used in very high volumes of applications…

10:22…and we’ve cached that map. We have a natural-color view of the imagery…

10:26…that we’ve cached at multiple scales, and it’s a multiple terabytes of map cache that we publish.

10:31This is real-time imagery and raw imagery that we’ve published with Image Server technology. We’re taking the raw imagery…

10:39…and publishing it as image services that allows us to do some interesting things, publish multiple band combinations…

10:44…of the imagery, do real-time imagery much more quickly.

10:48And a couple of the key image services that we’ve published recently…

10:51…are the Global Land Survey Landsat image services; we published those a couple months ago.

10:57That includes 15-meter worldwide imagery that covers periods of time from 1975 to 1990 to 2000 to 2005.

11:07And it’s published with multiple views.

11:09Natural color, false color, vegetation, NDVI, land-water distinction. Multiple views of the raw imagery…

11:18…that allow you to do different types of analysis.

11:21And you can also do temporal analysis, because we have the multi years…

11:25…you can look at specific areas and see how they’ve changed over time.

11:29And it’s a really interesting dataset to look things like deforestation or urban sprawl or glacier retreat…

11:35…those types of kind of macro events that are happening over time. You can really see those through the imagery.

11:42And there's some great examples of that are on ArcGIS.com that you can take a look at where they’ve been time enabled.

11:47And then we have a set of real-time, or near real-time, image services that we've published…

11:53…over the last year and beyond for various events around the world.

11:56Recently there's been some imagery published for the Japan area and for the southern US…

12:01…and I'll show you some examples of that here in a moment.

12:05And then lastly, with thematic maps I mentioned, one of the core datasets that Esri maintains is our demographic dataset.

12:11We maintain about 6,000 variables of information regarding demographics, consumer spending, and so forth.

12:19And we've selected about 20 of the most essential of those variables and published those as maps, and you can see a list…

12:25…of some of the ones that are available now. And we update those every year.

12:29Those are really nice ingredients for a variety of web maps.

12:31Sometimes seeing population density or household income or unemployment statistics are useful as context for other maps…

12:39…that you're publishing.

12:40And so those maps are available as well as a set of national maps that we've compiled from various sources.

12:46And then recently we've begun to compile some equivalent global maps.

12:49So one of my favorite ones recently is some data from the World Bank.

12:53They have country-level statistical data over a period of several years, and we've published that information via ArcGIS Online…

13:00…and you can find some good examples to see changes in age and population across countries over time.

13:06One of the interesting ones I think is gas prices over the last 10 years.

13:10You can see how those have evolved country by country over the past several years.

13:14So I encourage you to check those out, too.

13:16[Audience question] Can I ask a quick question?

13:17Sure.

13:18[Audience question] How do you find those 20? You got household income; how do I know that's household income coming from Esri…

13:22…versus household income just coming from some house?

13:25Good question. So there's a couple ways you can do that. The way I would recommend is there's a group on ArcGIS.com…

13:30…called Esri Maps and Data, and you can go to the Groups tab on ArcGIS.com and you'll see that as one of the featured groups.

13:37If you go into that, that's a group that Esri curates. And all those maps will be in there.

13:42And if you do a search of demographic in that, in that group, you'll see these maps pop up.

13:47You'll also notice that the owner of them is user Esri. So that's another way to tell.

13:53So with that, I'd like to give you a quick tour of the map.

14:03So for this, what I'm going to do is use a map that's actually available to you through ArcGIS Online.

14:07It's been recently updated; it's called ArcGIS Online Maps. You can discover this map in ArcGIS Online…

14:11…but I'll give you kind of the guided tour of our map content using that map that's…includes a presentation.

14:19So as I mentioned, the world imagery is a multiscale image map of the world. We have 15-meter resolution imagery worldwide.

14:26And that includes even remote places, such as Antarctica; there's some pretty beautiful imagery that USGS made available to us…

14:34…that was blended into our world image mosaic a while ago, so it truly is global. At 15-meter resolution.

14:40For several countries around the world, we have more detailed data, down to 1-meter or better resolution…

14:45…and that includes a nationwide mosaic from the…for the United States that goes from coast to coast.

14:51This imagery's been compiled from a number of sources including federal, state, and local governments.

14:57One of the primary sources we use is the NAIP imagery that's compiled by the, or collected by the, USDA Farm Services Agency.

15:04They have a very active program in the United States where they collect 1-meter resolution imagery…

15:09…and they refresh it every one to three years. And roughly two-thirds of the image mosaic in the US…

15:14…is taking advantage of that available imagery.

15:17We've also recently included commercial imagery into the World Imagery map.

15:21A couple of years ago, if you were using ArcGIS Online, we had two imagery maps.

15:24There was the World Imagery, which was free and based on public domain sources…

15:28…and then there was a for-fee USA Prime Imagery service that had commercial imagery.

15:33About a year ago, we blended the two of those into one image map, so now the best available imagery is part of the World Imagery…

15:40…and it's freely available to you. So that's a nice enhancement.

15:42Many users a year ago weren't aware of that, and some still are not.

15:45So you should…you should take advantage of that.

15:48And that includes submeter resolution imagery down to .3-meter resolution, one-foot resolution…

15:54…and you can see some good examples of that here in the San Diego/Southern California area.

15:59We recently updated the world imagery early this year, and it included updated imagery for Southern California that was 2010.

16:07And one of the…one of the hidden secrets about world imagery, a lot of times people, when they see it, they'll ask me…

16:13…hey, can I get some information on what the currency of the imagery is for a specific location?

16:17And you should be aware that there is actually a queryable service built into the World Imagery map that you can do an identify on…

16:24…and it will tell you this type of information, so I've just done a little query against the map…

16:28…and it tells me for this area in Southern California, the imagery is from 2010.

16:33It's actually from February 11 of 2010, and it's .3-meter resolution; here's the accuracy and the source.

16:39So if you're interested in that, you want to know when the imagery was collected…

16:42…you can query the service and get that information.

16:46We've expanded the coverage of the World Imagery map to include high-res imagery for other countries.

16:51We started by doing that for several countries in Europe. This is an example in Portugal; the National Mapping Agency…

16:56…for Portugal made their imagery available to us through our Community Maps Program. That was added.

17:02We also acquired some imagery from a partner, AERO Grid, that provided high-res imagery for the United Kingdom…

17:08…Belgium, Netherlands, Luxembourg, and Germany. So that's available in the map as well.

17:14And we're in the process--I'll talk more about it later--of expanding the coverage of the world imagery considerably later this year.

17:20I'll talk more about that later on in the presentation.

17:22Our World Street Map is a multiscale street map that goes down to about 100,000 scale worldwide.

17:27And then we have more detailed data from North America and Europe that goes down to 1 to 10,000 scale nationwide…

17:34…and 1 to 5,000 scale in metro areas, so you can expect this level of detail for most metro areas in North America and Europe.

17:43We recently expanded the coverage of the World Street Map into a couple additional areas…

17:48…including South America where we now have detailed coverage for Argentina, Brazil, Chile, and Venezuela.

17:57So we have nationwide coverage at those same levels of detail, one to 10,000 or 5,000 in metro areas.

18:04In addition to that, we added coverage in Australia and New Zealand, so again…

18:07…we have that same level of detail in those areas that you can take advantage of.

18:13Previous to that, we'd been working through our distributors in our Community Maps Program to add coverage…

18:18…and we have added coverage in several other countries such as Japan and Hong Kong, where there's detailed data available.

18:24And that's an active program. This week, I'm having meetings with many…

18:27…of our international distributors and national mapping agencies, and they're interested in participating in this…

18:31…so you'll probably see more coverage coming out soon.

18:35Our World Topographic Map is our most active basemap that we've had.

18:38The last year, there's been quite a bit of activity and updates that have been happening to this map, as I said, on a monthly basis.

18:44The map has also been added in levels of detail. A year ago when we met, we had nationwide coverage down to 20,000 scale…

18:53…and then we had more detailed data in selected areas only.

18:56Now we've extended the detail of the topo map to match that of the street map.

18:59So it's 10,000 scale nationwide and 5,000 scale in metro areas for US and Europe.

19:06Canada has a great basemap that they've compiled using national agency data for Canada…

19:12…that's been blended into the map as well as data for Europe that's part of that.

19:15And again, that now goes down to 1 to 5,000 scale.

19:18With the topo map, and with future updates, we are consistently updating the street map and topo map.

19:23So again, we have coverage there for the topographic map in South America, as well as Australia and New Zealand.

19:29You can see some nice examples, and you can see some of the distinction in the styles of the topographic map; in some cases…

19:35…we're using similar data, but the styling is quite a bit different, and we've blended different sources.

19:41So in this area near Christchurch, New Zealand, you can see that we're showing contour lines and some more vegetation…

19:47…for the topographic map than we did previously in the street map, where that's not as relevant.

19:53One of the unique things about the topographic map is the detailed local data…

19:57…that it contains that's not available in the other basemaps that we publish.

20:02We've extended the detail of the topographic map to very large scales including coverage down to as large as 1 to 1,000…

20:10…and you can see many examples of that around the world.

20:13When we met a year ago, there were a few dozen examples; now there are several hundred examples that you can see online.

20:19I'll show you just a few; San Francisco has a very nice map.

20:23This was compiled using data from the City and County of San Francisco…

20:26…and was supplemented with some more detailed data for areas of interest like Golden Gate Park, so it's got a very rich map.

20:33And many of the contributors to the world topo map are doing these kinds of additions to the map for areas that are of high importance…

20:40…to their community, whether they're universities or stadiums, things that draw a lot of attention.

20:45Similarly, we have a nice detailed map for San Diego including some focus on the convention center area.

20:50This map is being updated continuously with new additions.

20:53In the last year, we've published several hundred updates for areas like Seattle and Austin and Miami.

21:00And so I'd encourage you to visit ArcGIS Online, go to our blog, go to the World Topographic Map description…

21:05…and go to our resource center.

21:07You can see detailed information on all the various maps that it contains.

21:11In the last few months, there's been a heavy emphasis on adding international coverage to the map.

21:15A lot of the coverage that would have been added previously was in the United States…

21:19…but there's been quite a bit of activity internationally, and you can see some great examples now in places like the United Kingdom…

21:25…where data from the Ordnance Survey that was made publicly available last year has been integrated, and the Netherlands.

21:31This is, I think, my new favorite topo map addition. This is some beautiful data that was made available by the Dutch Kadaster…

21:39…that's been added to the map, and you can see some of the richness.

21:42And this isn't just available in places like Amsterdam and Rotterdam; this is a nationwide coverage…

21:47…and they've got Netherlands mapped pretty consistently and amazingly throughout the country.

21:54As I mentioned, ArcGIS Online features a number of thematic maps, including our demographics.

21:58You can see variables like unemployment and home value. And these maps are queryable maps as well, so if I zoom in a little bit…

22:06…on the map, if I add one of these demographic maps to a web map via the Add tool, it inherits some properties of the map.

22:16We've authored pop-ups for each of those maps, so you can see an example here for home value where we've authored a pop-up.

22:22We're now at the county level, and when I query a county, it tells me the name of the county…

22:26…and gives me some nice description about the home values and how those have changed…

22:30…and then to give you some information on home values at different numbers of homes at certain value ranges.

22:36So that information is accessible through the demographic maps, and it's actually preconfigured with each of the maps.

22:42There are a number of other national maps for the US that are available. Our USGS topo maps…

22:47…which is a nationwide mosaic at multiple scale levels, continues to be very popular.

22:52They're very attractive maps that you can use in a lot of recreation and other natural resource apps.

22:57We have some near real-time data as well in ArcGIS Online, including weather warnings…

23:01…that are updated every 15 minutes and natural hazards coming from the USGS that are updated every few minutes as well.

23:07Those are useful when events happen around the United States.

23:10We also have references to the National Map.

23:12So if you'd like to mash up your data with the National Map, you can do that using ArcGIS Online.

23:18Many of these maps are coming from federal agencies such as the USGS.

23:22They're hosting them using ArcGIS Server and publishing them, and they've been registered in ArcGIS.com.

23:28And you can access them through there.

23:30Others are being hosted by Esri; we've taken public domain datasets and published maps that didn't otherwise exist online…

23:36…and those are accessible for use in your web maps and applications.

23:40We've added some coverage, as I mentioned, for some major events around the world.

23:44Recently, we did that, or last year we did that for the Gulf of Mexico.

23:48There was a lot of data coming from NOAA that they wanted to make publicly available…

23:52…and we worked with them for a few months to get that information online.

23:56And that information continues to be online, and now it's kind of nice because that information was collected…

24:01…for a couple months, we've compiled that all into one dataset, and when we time-enabled ArcGIS Online earlier this year…

24:10…you can now look at the change of the Gulf oil spill as it occurred over a few-month period…

24:15…so now we're looking at data of the oil trajectory from early May to early August, and you can see how it changed.

24:22And those points that you're looking at are protected resources, mammals and turtles that were stranded in the Gulf because of the oil spill.

24:30And you can see the relationship between the oil spill and the observations of those species.

24:36So that's, again, available through ArcGIS Online to discover.

24:39More recently, we had the events in Japan with the earthquake and following tsunami.

24:44When that happened, the government of Japan collected imagery for the affected areas…

24:48…and they made that imagery available for their operations teams, but they didn't have the capacity to serve it publicly…

24:54…so they shared some of that with Esri, and we published it in our cloud servers, and you can see some examples of that.

24:59This is some imagery for eastern Japan that was collected after the tsunami and the inundation…

25:04…and you can see some of the affected areas.

25:08And then more recently, with the events in the southern United States, when we had those…that swarm of tornadoes in April.

25:15Again, imagery was collected both from commercial sources and government.

25:18This is an example of some imagery that GeoEye provided to Esri to make available that shows the Tuscaloosa area…

25:24…and you can see pretty clearly as we're zoomed out, this is the path that the tornado took through Tuscaloosa.

25:31And if you zoom in, you can see this…a before shot of a mall, and that was the aftereffects…

25:37…of the tornado that was…went through this area.

25:41So it's useful imagery to get out there for people to do in recovery and remediation activities…

25:47…and you need it to be timely, of course, so publishing image services is an efficient way to do that.

25:53So that's kind of a whirlwind tour of ArcGIS Online.

25:55If you want to discover more of those maps, you can do that at ArcGIS.com.

26:04So a couple more notes, and then I'll hand it back to Bernie to…

26:07So many of the maps we were looking at, the imagery map, the street map…

26:11…the topo map, the core basemaps, are available to users.

26:15Sometimes we're asked by users, how can I get access to those maps if I'm not connected to the Internet?

26:20Maybe I'm on a private or secure network, or I'm out in the field, deploying for an event…

26:25…and I need that information connected locally. One way to do that is through our ArcGIS Data Appliance.

26:31This is a product that we sell that includes all of the core basemaps that we publish through ArcGIS Online…

26:37…and in fact, we use this to power ArcGIS Online.

26:40Some people ask me about the infrastructure for ArcGIS Online; how do we publish the core maps?

26:45We're using off-the-shelf technology, ArcGIS Server, the ArcGIS Data Appliance…

26:50…the standard versions that are released and you guys are using. Currently, we're using version 10 service pack 2.

26:57So the way our system works is we have users around the world who are connecting…

27:00…to ArcGIS Online maps via their browsers or via their desktop machines or their mobile devices.

27:07They connect to us via services-dot-arcgisonline, which is the URL.

27:11We have a service provider called Akamai, which does web acceleration.

27:15They look to get users to their location, maybe Paris, France…

27:19…to our origin servers in the United States on the most efficient network path.

27:23That gives us some performance benefits and keeps performance around the world working well.

27:27When it gets to our servers in the United States, we have load balancing that happens between multiple ArcGIS servers…

27:34…but not as many as you might think.

27:36There's only actually currently five core ArcGIS servers that are handling the tens of millions of requests…

27:42…we get each week for ArcGIS Online maps.

27:46And they're then sending those requests back to the Data Appliance, which is fetching the tiles that are stored on that device.

27:52So that's kind of how the core maps that work for ArcGIS Online.

27:55For some of the other maps, like those image services we looked at…

27:59…we use various other server environments primarily in the cloud, the Amazon cloud, and it's again the same environments…

28:05…that many of you are leveraging for ArcGIS for Amazon.

28:10I mentioned the Community Maps Program briefly.

28:12This is a program we have to enhance the quality of our maps, so many users have looked at our maps and said…

28:17…you know, that's great, I love having imagery for my area, but I've actually got some better imagery for my area.

28:22Could you guys host that and make it available as well. And so this program was kind of born of that type of request.

28:28So we now have an active program where users can make available imagery or other data they have.

28:33Esri will work with them to blend that into our online maps and make the maps that are freely available to our users better.

28:40And there's separate sessions this week on that if you'd like to learn more details.

28:43And then, lastly, we've talked a lot about maps, but we also have some what we call tasks available through ArcGIS Online.

28:50These are services like geocoding and routing and geometry services that we make freely available as well.

28:57So we have nationwide geocoding for the United States, Canada, and many countries in Europe that are available.

29:03Those were recently upgraded to use ArcGIS 10 style locators.

29:07And there's one important functional enhancement that many users have requested.

29:11They wanted to do single-line geocoding, so rather than having multiline geocoding…

29:16…where you enter a street and a city and a state and postal code as separate input fields, like you might get from a database…

29:22...the new web pattern is you just type into a single field 380 New York Street, 92373…

29:27…380 New York Street, Redlands, California; that type of thing.

29:30The new 10-style locators support that, so our new geocoding for North America has that, and we're now expanding that into many other countries.

29:37We also have routing services for North America and Europe that are available…

29:41…and a very popular geometry service that many developers use to do things like buffering and reprojects and calculations.

29:49So with that, I will turn it back to Bernie, who will give us more of an overview and tour of ArcGIS Online via ArcGIS.com.

30:00Okay, thanks, Deane. We're going to shift gears here a little bit and talk about what you can at ArcGIS Online.

30:06Of course, one of the first things you can do is find, make, and share maps.

30:10And I'll show you how you can leverage some of the existing maps as a place to begin making your own.

30:15It's also a place where those of you that have ArcGIS Server can share your services.

30:21You can add the…you can add items which point to your services and enable other people within your organization…

30:28…or outside of your organization to leverage those.

30:32You can also add data, and by data, I mean things like layer packages and map packages…

30:38…and map templates and things like that and share those on ArcGIS Online as well.

30:42New as of about six days ago now, we added the capability for you to upload data like shapefiles…

30:49…and also CSV files, text files, GPX files, and style that. I'll be showing that.

30:56And you can organize and share your information in groups.

31:00A key thing that we added is the ability for you to reorganize publicly shared content.

31:06I'll show you how that works, and I think we'll just move on ahead here. Several ways to access the site.

31:11I'm going to start off as what we think of as an anonymous user, so I've not signed in, and I'm just going to explore the site…

31:17…and we'll start working with maps.

31:19And what you can do is if you want to save a map, upload your own data, those kinds of things, you do that using a free account.

31:26So all that I'm going to show you here in this section is free. There's no charge for any of this.

31:32You can use these hosted applications that I'll be using, and they just work, and there's no cost involved whatsoever.

31:40I'll highlight some of the new capabilities as I go through the demonstration.

31:44Now one of the interesting things is that web maps are a new building block for you to use.

31:50Web maps you can create and author using one of our free map viewers, but then you can use those…

31:56…in custom application templates, you can use those in the Flex and Silverlight configurable applications…

32:03…and you can deploy those on mobile devices, and embed them in your websites.

32:08So this is kind of like a new GIS building block if you will.

32:11And instead of having to build something up from scratch and connect to all these layers and find all this stuff…

32:17…you can leverage what's on ArcGIS Online and use the web map as a very nice step up in building your own applications. So let's start.

32:25Here's ArcGIS.com, and again, this is a website, but it's also the web gateway to ArcGIS Online.

32:32And one thing we might begin to do here is just explore a gallery of maps and applications, and I can view those here.

32:39As I hover over the thumbnails, I'll see some additional information. I see this one has 16 ratings, no comments, and 943 views.

32:47I can also search for things based on which one's highest rated, which one's gotten the most views, and which is the most recent.

32:56I'd kind of like to look at these.

32:58And here's the last map that was saved here on ArcGIS Online. It's Federal Road, and it's by Raven1981.

33:05And Raven doesn't tell us a whole bunch about himself, but let's go to one of the highest-rated maps…

33:11…and let's find a user other than Esri.

33:14Here's a highly rated map, and here I get a little more information. He's the CTO of Esri Netherlands.

33:21So one thing that we might do is we might explore this user's content if we know him as a trusted user.

33:28So in some ways, this is like searching the web and finding trusted content.

33:32Another way that I can search content is through groups.

33:35And we have set up some special groups which help organize content.

33:40Here's one, if you're in the United States, this is a group called National Maps for USA…

33:45…which has content from the USGS, Park Service, from EPA, NOAA, things like that.

33:53I think of these as dial-tone services that you would use as the foundation for building your own maps along with your own content.

34:01One thing I do want to point out is, let's just go ahead and search for something.

34:05I'll search for climate. Type in a keyword.

34:08Here's all my matches. By default, when you visit the site, the search option sets itself to find web content only.

34:16And what this means is that everything that I find, by default…

34:20…by visiting ArcGIS.com, are things that I can open up in a web browser.

34:25So I'm not going to find things like layer packages, because layer packages can't be opened up directly in the browser…

34:32…but they can in ArcMap. If I connected through ArcMap, I would see layer packages.

34:37Connecting through ArcGIS.com, I wouldn't, unless I chose the option for all content.

34:43So we'll choose all content, and you see that my list of matches has changed, and now number two here is a layer package.

34:51So the point I'm trying to make is that what you find is based on the context of the application that you're connecting to.

34:58Before, I mentioned the Microsoft Office metaphor. When I am in PowerPoint connected to Office Online…

35:06…I'll find PowerPoint resources, not Excel resources, and in the similar way, when you search ArcGIS Online, you'll find…

35:12…resources which are appropriate for the application that you're connecting with.

35:16ArcGIS.com is sort of a dual-purpose site, so if I'm a GIS expert, I might set it to Show All Content.

35:23Otherwise, I'll leave it at Web Content. And let's go ahead and begin by…well, let's log in.

35:30First, when I go to My Content, you'll see that I've not logged in, so I don't have a place to store and save maps…

35:37…and things, so I'll go ahead and sign in. And you sign in with an Esri Global Account, and I have a bunch of them.

35:44That helps me manage my content, and you can have a bunch of them as well.

35:49Some might be for your organization, some might be for you personally, and you might have some special-purpose ones.

35:55Now that I've signed in, you see that I have several groups here that I've created.

36:02These are folders, actually, not so much groups, but these are folders which help me organize my content.

36:08And I've just sort of set these up to help organize things.

36:12When I click on Groups, instead of just seeing that National Maps for USA group and other things like that, I see other groups here.

36:19These are groups that I've either been invited to join and have become a member of or groups that I own.

36:25Here's the groups owned by me--there's just one in this account--and here's groups owned by others.

36:32So these are ones that I've been invited to join but I didn't create them, and then here's all the groups I belong in.

36:39These are useful for organizing content, so as a member of this group, I can see all the content that's been shared by the group owner…

36:45…and any other participant in this group.

36:48And an interesting thing you can do with groups is, let's go out and search for, let's look for climate data again.

36:55And when I find something interesting, I can view its details, and this is a publicly shared item.

37:05And new with this latest release is I can click this Share button, and I can say this is an interesting piece of data.

37:13To make it easy for me to find this, I'm going to kind of reference it from my group.

37:20So let's go back to my group. Here's my little test group I've set up.

37:24I had one item in there before, and I just added this one.

37:27So I haven't really copied it, but what I've done is I've referenced it since it's a publicly shared item.

37:33And I've reorganized it in my group. And I think this will be really useful as you begin to do your own projects.

37:38You're going to want to find all this great content that's already been shared…

37:42…and put it in your own groups so that you can find it very easily for your project work.

37:46So that's how that works. Let's go ahead and make a map now.

37:51Exploring a bit of the rest of the site, as we get down to the bottom…

37:54…there's two applications hosted on ArcGIS Online that are free and very useful for you to create your own map.

38:00One is the ArcGIS.com map viewer, which is a built-in JavaScript application…

38:05…and the other one is ArcGIS Explorer Online, which is a little richer client.

38:09It's built using Microsoft Silverlight and has some additional capabilities.

38:14And I'll get to that in a moment, but first, I'll just make a map.

38:19Let's go ahead and make a map by searching for information.

38:21Deane earlier highlighted household income, so I'll just search for demographics and see if that pops up.

38:27And there it is, median household income. Let's go ahead and add that to my map.

38:32Now, what we see here is that this household income is obscuring the basemap.

38:37I can adjust properties of this layer, such as transparency, which will enable me to see the basemap underneath…

38:44…or there's some specialty basemaps which allow me to take my layer of interest and place it on top of the terrain…

38:51…and then make sure that the labels are on top.

38:53So that's what I've chosen here, and there are a couple of flavors of that. One has a little darker background.

38:59I'm going to go back to the World Topographic basemap for a moment, and as I click on these counties, we see pop-up information.

39:07And the user that shared this layer has configured this pop-up information.

39:12So he's made some decisions about how this information should be displayed to me, which is very nice.

39:19But I can go ahead and override these. What I might want to do is open this up…

39:24…and to open up a layer, you click on the title, and I see this has several sublayers.

39:28I'm looking at counties right now, and one of the things that I can do is configure the pop-up.

39:34And without going into a lot of detail about this, I'm going to go ahead and add a pie chart.

39:39And we'll turn all the fields on, and then what I'll do is just turn off the fields that I don't want…

39:45…and I'll leave the fields that show the different income categories.

39:49And we'll give it a new title. Let's choose a field name for the new title; we'll use the name of the county and adjust it that way.

39:57Click OK and save the pop-up.

39:59Now what I've done is I've taken what the original author has provided me, and I've extended it with an additional pie chart…

40:07…which might help me learn more about this or I might just prefer this.

40:12Now what I would do then is, if I save this map, I can save it as a copy.

40:18And what that will do is anything that I've overridden there in the pop-up will now be there anytime I open this map again.

40:27I won't save this map right now. What I'd like to do is move on to a couple of other things.

40:31These are some new capabilities that we added just last week.

40:35And I'm going to start off with a GPX file. So GPX files, most GPS devices support these; it's an XML format for outputting these.

40:43And here's one called Blueridge Hike, and I'll just take that and I'll drag and drop it onto my map.

40:49And here is the GPX file now on my map, and we can see all the tracks and the waypoints.

40:55This basemap I could change here at this point, and we can take a look at the imagery basemap underneath…

41:01…and see that it's a heavily wooded area that this person has hiked through.

41:06So the basemaps are very useful in kind of switching and gaining additional context. So that is a GPX file.

41:14And we'll just go ahead and clean up and remove that. Let's choose something else.

41:17Here's a text file, and I'll take this text file--let's open it first; I'll show you what's inside.

41:23This looks like a lot perhaps on the screen, but what it is, is four pieces of information.

41:28The name of a volcano, its latitude and longitude, and a link.

41:34And the link is basically just a URL to an image, which in this case, is at the USGS website…

41:40…so you might imagine what this might be.

41:42Let's go ahead and grab that volcano's text file and drag and drop it on the map, and now I have volcanoes up in the Northwest.

41:50And all the information in the text file displays here, including this thing called More Info, which is a picture from the USGS website.

41:58Now, we can refine this and make this really interesting. Let's go ahead and configure the pop-up for that.

42:04What I will do is I will add a link directly to the image, and we'll add…the link field has that…

42:12…and we'll also use that link field as where we go when you click on the image and maybe what I'll do now is save that.

42:20I will come up here and we'll turn off all the attributes except for the name now. Click OK, save the pop-up.

42:29And now I've got an interesting pop-up here where it just opens the image directly, and when I click on this image link, it takes me to the larger version.

42:38So pop-ups are very powerful ways that enable us to do interesting things.

42:43I'm going to do one more fun thing here.

42:45This is a little animated GIF, and what I'd like to do is come back to my map, and let's go ahead and configure the symbols here.

42:55We'll use a single symbol, and I'll change the symbol.

42:58And there's a large library of symbols, but in this case, as you can guess, what I want to do is use that animated GIF.

43:05And now I have erupting volcanoes on my map, which show those features.

43:12So lots of very interesting things that one can do. And I'll clean up and remove that.

43:15Now let's move on to something a little more serious.

43:18And many of us work with spreadsheets, so here's a spreadsheet that I downloaded from the DC…

43:25…data.DC.gov site, and these are crime locations in Washington, DC.

43:31And this is a spreadsheet like any other spreadsheet; it's actually technically a CSV file…

43:36…and what I can do to map this is just drag and drop that onto my map, and there's my crimes in Washington, DC.

43:43What I've created are features in my map. The contents of the spreadsheet are available to me here in the pop-up…

43:49…and I can configure these pop-ups just like I did in the volcano example.

43:54With this one, what I'd like to do is choose unique symbols to display these.

43:58I'm going to choose the Offense Type, and I can choose different color ramps and apply them to my map…

44:04…and I've got a pretty good map.

44:05Deane mentioned the community basemap. As I zoom in, we cross different levels of detail…

44:11…and at this level, I'm looking at the authoritative content that originates from the City of Washington, DC.

44:17So I can see exactly where these crimes occur on this authoritative basemap.

44:22Let's do something else with symbols. I'll change these by size.

44:26The field I'll choose will be Offense Weight. So the severity of the crime is the weight here in this case.

44:33Homicides are very heavily weighted, petty theft is not heavily weighted.

44:39I'll go ahead and use standard deviation and apply those, and now I have a graduated symbol map…

44:45…which lets me look at those crimes a little better. I'm done here at this point.

44:49Let's put on my median household income, and now I have a map that helps me learn more about the relationship between…

44:56…median household income and where these crimes might occur.

44:59Let's go ahead and save my map. Save it, and I'm going to call this DC Crimes and Income.

45:12And I'm taking a shortcut here. I'm just going to copy and paste here so I don't have to type so much, and I'll save the map.

45:18Now we've saved this map to my account, to my ArcGIS Online account.

45:23And when we save a map, we don't really copy any data, but what we do is we remember references to everything I've used.

45:30Here's my DC Crimes and Income. Notice that it's not shared, but it's in my account so I can use it.

45:37A thumbnail has been created for me automatically. I can edit this and adjust it.

45:42I can also edit it and add a description about crimes and household income in DC.

45:52We'll add a real quick one. We'll go ahead and save that.

45:55And you can see what's happened is, all of the services that I've connected to in offering this map are here in this list.

46:01And this is important because now I can click these and go back to the source server.

46:06This is the services directory published from ArcGIS Server for this service.

46:11The person who published this did a really great job, and they documented their service very well at the source…

46:17…so now, when I use any of these layers, this documentation is always with my map…

46:21…so I always have the meta information available with that.

46:25Okay. Now that I've added a description, I can make some choices about how I might want to share this.

46:31I can make it publicly available by checking this box, or I can say, no, I just want to use it within my…

46:38…one of the groups I belong to, and I can put this in one of the groups that I'm a member of or that I've created.

46:44Or I can use a group as an organizational context and also make it publicly available, and that's what I'll do.

46:50So now, whenever someone goes out to ArcGIS.com and searches, they'll be able to find my map.

46:56And here it is; it's top of the list--if it wasn't top of the list, I could sort by date and it would be top of the list.

47:03And then they can find this and they can open it up.

47:07So what can they do with this map? Well, because I've shared it publicly, they or me can now do interesting things with it.

47:14I can post it up on a Facebook site, I can Tweet about it, I can copy this link and share it with someone via e-mail.

47:22And other things that I can do are I can embed this map in a website or a blog post. Let's do that very quickly.

47:30So I have some choices here. I'll toggle the box on to show the zoom control, and we'll leave the scale bar off and things.

47:39I'm going to choose Custom, because I know I want this 600 pixels wide, and this just generates the HTML for me.

47:46And I can come up here to my blog, I can add a new post.

47:54So I'm titling this New Post about Crime, and all I'm doing is copying and pasting my map in there, and we'll publish the blog post.

48:01So here's my post, and what I've done is I've taken that map that I've just authored…

48:06…and I've embedded it here in my blog, and I can go ahead and click on these features.

48:10I would've configured the pop-ups and things like that.

48:13So one of the powerful things now-- And of course, all this is free. How can you beat that?

48:18One of the powerful things is that you can use your data on top of these great basemaps and all the other content you find…

48:25…and share them very quickly and easily.

48:28Let's take a look at something else very--

48:30[Audience question] Can I ask you a question on that map? Yes.

48:31[Audience question, cont.] Is there any way to chop out Virginia and Maryland, like, so you just had DC?

48:36Yeah. The question is, Is there any way to chop out Virginia and Maryland from this map.

48:40And yes, there is. And I'll get to that in just a moment. Sure. Okay.

48:45Here's another map that I showed the other day, and this is interesting because it has time-aware information.

48:50These are USGS gauging stations; they're updated every 15 minutes.

48:54I've been watching this gauge here in Fargo, North Dakota, for about a week and a half…

48:58…and it was a couple of feet above flood, and right now, it's just about a foot above flood, so the water's coming down.

49:03So it's interesting that we can use this live data.

49:07As I zoom in, we cross those scale thresholds, and once again, we're at the community basemap level here…

49:13…where Fargo and Moorhead have contributed their content to the basemap.

49:17I can add levees and parcels directly from the city, and from here, I can go ahead and save this map and do other things with it.

49:26One of the things I can do is create a web application, and here's a gallery of templates that I can choose from.

49:32Each of these templates does slightly different things and presents data in different ways.

49:36Here's one that just shows me a description and adds the map in the middle.

49:41And I can share this directly just by copying this link and sharing it with others.

49:45It automatically opens up in this template.

49:48Here's another template which includes a legend.

49:50So now I've got the legend, which shows the stream gauges and levees here on the left…

49:54…and I can copy and paste the URL and share that.

49:57Here's an interesting one, and there's going to be a lot more like this that let me do things…

50:01Let me zoom out quite a bit here, and let's look for any Tweets that deal with floods.

50:09So as I type floods, we'll see that there's…looks like there's just one Tweet. Let's zoom out just a little bit.

50:18A couple of Tweets about floods.

50:20But the idea is that you'll see more of these templates, and they'll offer some interesting capabilities.

50:26What I also did is I took that map and I embedded it in the city website.

50:31So just like I copied and pasted the HTML into my blog, you can embed that in your website.

50:36Here's another example of a template that you'll find where I made three maps.

50:40And I opened them up in this template, which lets me look at them side by side…

50:44…and I've locked them by scale and location by checking these boxes.

50:48So now as I pan and zoom in one, I can pan and zoom in the other. So that's very nice for comparing different kinds of basemaps.

50:55Now, maps can be opened in many different applications.

51:00I can open this up on ArcGIS running on my iPad, free application so I can view the map using that.

51:07I can open it up in ArcGIS Desktop in ArcMap, and here I've opened it up in Explorer Online.

51:14And Explorer Online has some unique capabilities. One of those is the ability to offer a presentation.

51:19Before I get to that, what I'd like to do is mark up this map.

51:23And this capability isn't unique to Explorer Online; I could also do this in the map viewer…

51:28…but Explorer Online gives me some nice additional capabilities.

51:31Here I've chosen some map notes--these are features in the feature layer--and I can drag and drop pushpins.

51:38When I drag and drop a pushpin, I can edit the pushpin and I can edit the pop-up…

51:44…and I can do some interesting things by linking to information. And I've already done this here.

51:50So the Elk Grove school is an area that was flooded in 2009; I added a paragraph about that, a photograph.

51:56And then when I click the photograph, it opens up this website, and this website just is a little template…

52:02…which allows me to view additional photographs about that incident. So it's pretty easy to do.

52:07The other thing I can do is I might want to highlight this area and…well, that's not very bold, so let's go ahead and change that.

52:14We'll choose a dashed line, maybe what we'll do is we'll make it a bright yellow…

52:18…and let's go ahead and increase the width here a little bit.

52:24And maybe I might want to use this custom symbol again so I can save it as a feature template…

52:31…and now, anytime I want to use that, it's here in my contents, and I can just click and add it to my map.

52:38So that's how that works.

52:40I go into presentation mode to create a slide; it's kind of like PowerPoint.

52:44I add a title and move on to the next slide.

52:48Here I've already created some slides here beforehand, and we can just view the presentation.

52:54I'm opening this in Explorer Online, but I can also open it in a web browser…

53:00…which means that I can also open it on my iPad or on Macintoshes and so forth.

53:05Like PowerPoint, I step through things, I can move forward and backward…

53:09…but unlike PowerPoint, I'm working with current, live data, so if stream gauges are changing, it'll present the latest information…

53:16…and I can interact with and work with all those pop-ups and anything else that I've configured.

53:23Let's see. A couple of other things that we've added that are new.

53:27We now support KML, and if I search for Maine DEP KML…

53:32Actually, what I want to do is I want to search for a specific one.

53:35These are dams that the Maine Department of Environmental Protection has published from their website.

53:41I'm going to copy this link address, and we will come back to the map viewer here and add that.

53:48Check the box for KML, copy and paste and add the layer, and now I have the KML appearing in my map as pop-ups.

53:56There they are, and all the KML pop-ups are there as well.

53:59So KML has newly been added, as has support for WMS services.

54:04So I've added some WMS services for Maine to my account, and I can preview these.

54:09These are coming from the USGS as WMS services.

54:12There it is in my map, and I can continue to refine the map and adjust the transparency and so forth.

54:18One final thing, and I'm heading up to your question about how to do different things with data.

54:24Both the map viewer and Explorer Online will support importing shapefiles.

54:29Right now at this instant in time, only Explorer Online does, but that'll even out here in a couple of weeks.

54:35But I can go ahead and browse for a shapefile, and let's go to my desktop, and here's a shortcut and data…

54:45Okay. Here's hospitals. So these I need to zip up, so I take all the components of my shapefile, and I zip them up…

54:51…and then I can point ArcGIS Explorer Online to those and it'll go ahead and import those features.

54:57So that's what I'm doing right now. And there's the shapefile that's been added to my map.

55:01In the background is actually another shapefile that I added earlier, and here's my new hospital shapefile.

55:09I can configure the display. Let's choose a different symbol; I'll choose from the Safety and Health set.

55:15I'll choose the hospital symbol, and then we can go ahead and adjust the size or do graduated symbols and things like that.

55:22So shapefiles are back in play, and we can do some very interesting things with those.

55:28One other interesting thing we can do is I can leverage all the great pop-up capabilities for symbols and use those.

55:34So here I've clicked on a county, and all the great little pie charts we can now apply to our shapefiles.

55:45Okay. One…two last things I'll do.

55:49Something else that's new in Explorer Online is a dashboard. And a dashboard is composed of gadgets.

55:56And you add gadgets from a list of kind of already built-in gadgets and you configure them.

56:03What I've done with these gadgets is this is the county that I select--I'll turn off the pop-up so when I click it doesn't shift.

56:11I select this county and that's what I see here.

56:14In the left, these are different segments of the population that I've chosen to display in a pie chart…

56:19…and as I hover over others, I'll see how that compares to that.

56:23Now this is a nice visual way of looking at things.

56:25Earlier you had, or somebody had asked me about how do I subset data.

56:33Let's look very quickly for household income.

56:42So here's median household income.

56:45As I hover over this--this is kind of an advanced feature, but this is really cool.

56:48This is a map service, but what I'd like to do is extract certain features from this map service and omit the rest.

56:56This is a US-wide service, but one of the options here in Explorer is that I can add sublayers as features.

57:02And I will choose the counties. Instead of using all features, I'm going to apply a filter on the way in…

57:09…and I'm going to look for just the features where the name "state abbreviation" equals Maine.

57:18And we'll go ahead and add that little filter and click OK.

57:22And now what's happening is we're extracting those features from the service, and they will be added to the map. There we go.

57:34So what I've done is I've extracted these features, the…what did I get here? Here we are.

57:41These features. I've extracted that from the service.

57:45And now what I can do is I can also symbolize these in different ways and adjust color ramps and so forth.

57:51So that's how you would subset your features. Great.

57:54Okay, back to Deane.

57:59Alright. We're moving at a quick pace, I understand that; we're trying to cover a lot of material, so thanks for bearing with us.

58:05We've got about 20 more minutes. What we wanted to do now is shift focus and talk about the road ahead.

58:10So we've kind of talked about everything that's available now…

58:12…so everything you've seen up to this point is available on production environments.

58:16You can access it now, and as Bernie said, all that's freely available to you as well.

58:21We're going to talk about some new things that are coming up for ArcGIS Online.

58:24First, a couple things on the content front. In terms of maps, what are we going to do with maps?

58:28Well, one of the things we're going to do is make more maps and make our maps better.

58:32So we're going to be adding some new maps to ArcGIS Online in the near future…

58:36…and some of those are going to include a new National Geographic world map that I'll talk more about in a minute…

58:41…and then also some new background maps.

58:43When Bernie was creating that web map earlier and he had added the demographic and he wanted to create a map sandwich…

58:50…where instead of just displaying the demographics on the topo map, he selected the terrain with labels.

58:55This is going to be a new set of stylized maps, which we're calling background maps, or canvas maps…

59:00…that are intended for display of thematic information.

59:03They'll have light gray/dark gray backgrounds that are very neutral…

59:07…and won't compete with whatever color choices you make for you overlays.

59:10So those will be coming online soon and, I think, will help make some beautiful and useful web maps.

59:16The new National Geographic map will be available in the next six to eight weeks.

59:21This is a new map that we're building jointly with the National Geographic Society.

59:25It will be a global basemap with large-scale coverage that will reflect kind of the distinct and high-quality cartography…

59:32…that you've come to expect from National Geographic, with their unique style.

59:36It'll be more of a foreground map where the colors are richer and the feature density is richer…

59:43…so rather than be a neutral background for overlaying other types of information…

59:47…this will be meant to be used as a stand-alone reference map, if you will…

59:51…or for overlaying points maybe for educational or map narratives, things like that that you'd want to create.

59:58So that'll be coming online in the next couple months.

1:00:01Another thing that I alluded to earlier is that we are expanding the coverage of our World Imagery map.

1:00:06Many users, internationally in particular, have asked about this.

1:00:10Earlier this year, Esri acquired about 50 million square kilometers of imagery for the world…

1:00:16…and we have selected areas that you can see shown here on this map that will be added in the next phases of compiling…

1:00:23…and processing and adding this imagery. So we'll be expanding the coverage of the world imagery…

1:00:29…and it will include high-res imagery for those areas that you see, within the next six months or so.

1:00:36We're also expanding our task services. We have a very significant effort under way to build out global geocoding services.

1:00:42I mentioned earlier we have ArcGIS 10-style locators for the United States and Canada online already.

1:00:48We're building those for about 50 other countries around the world in places such as Europe, South America…

1:00:54…Asia, Australia, New Zealand; will be coming online here over the next few months.

1:00:59And this will be a project that continues probably for the next nine months or so as we expand coverage of our global geocoding…

1:01:07…and then we'll be exposing that through a new REST interface for developers who would like to build web applications…

1:01:13…and have a geocoding interface to do that through.

1:01:16We'll be creating a new one that will be available via REST that puts all of these locators into one geocoding service.

1:01:24And then, lastly, in the tasks, we are going to be expanding our routing services.

1:01:27So now we have detailed routing for North America and Europe; we'll be adding that for South America, Australia, New Zealand…

1:01:33…here in the next couple months, and then, with the 10.1 release…

1:01:37…we're introducing a new subscription service, a new drive-time service.

1:01:41You may have seen in the plenary demo on Monday some of the service territory or drive-time analysis.

1:01:46I think Ismael showed it where he was panning around the map and it was very quickly generating drive times.

1:01:51That's a new capability at 10.1, and we're going to be exposing that as a drive-time service via ArcGIS Online…

1:01:57…and it will have coverage for North America, Europe, South America, Australia--all the areas where we have detailed streets.

1:02:04The last thing we wanted to focus on today is our new ArcGIS Online for organizations capability.

1:02:10This is something that Bernie and Jeremy showed on Monday.

1:02:14And this is a new capability for ArcGIS Online that allows you to personalize the experience that you have for ArcGIS Online.

1:02:22So currently what you can do is use ArcGIS Online anonymously, or you can sign in to use ArcGIS Online as Bernie did…

1:02:28…and add some additional capabilities.

1:02:31With this new ArcGIS for organizations, you'll be able to purchase an account for ArcGIS Online…

1:02:36…that gives you some further capabilities still.

1:02:39This will include the ability to customize the look and feel of the website…

1:02:44…so you'll be able to control the home page, the galleries, and so forth.

1:02:47You'll be able to add maps of your own to the system without having to have your own server.

1:02:53I'll talk more about that in a minute.

1:02:55You'll be able to create groups within your organization and manage them…

1:02:59…so you'll have the ability for a user to set up the account, invite other users to join that account.

1:03:06The administrator can give those users publishing privileges, so they'll be able to create services on their own…

1:03:11…using the ArcGIS Online infrastructure.

1:03:14You'll be able to create groups and share items between those groups…

1:03:16…and you'll be able to get information on the usage of the account by the various users within your organization.

1:03:23One of the key capabilities is the ability for having hosted map services.

1:03:28So when we've done these sessions in the last couple years, and we've talked about the sharing options for ArcGIS Online…

1:03:33…and we've shown how you can take ArcGIS Desktop and create a layer package or map package…

1:03:38…and upload that to ArcGIS Online and share it with your colleagues and they can then discover and download that…

1:03:43…one of the first questions people would ask is, Could I consume that as a map service?

1:03:47And the answer to that question before was no, but with these new accounts, the answer will be yes, you can do that.

1:03:53You'll be able to upload your data to ArcGIS Online and have it published for you as a hosted map service…

1:03:59…as either a tile service or a feature service that you can then use within ArcGIS Online to create web maps…

1:04:05…or you can even access outside of ArcGIS Online and build your own web mapping applications.

1:04:10It'll be a hosted service. You don't need to have your own server, you don't need to have ArcGIS Server…

1:04:15…you don't need to have an IT staff to administer it; it'll just be managed for you.

1:04:21So with that, we'd like to do a little bit of a demonstration. So the first thing that I'm going to do…

1:04:26So now we're back at ArcGIS.com; I'm using the site as you could yourself, and we're at the home page, and I'm not signed in.

1:04:33So this is the view that people see when they're not signed in.

1:04:36Well, if I were to sign in to ArcGIS Online with an organizational account, that would look a little different.

1:04:42So I'm going to do that; I'm going to impersonate a user who is the administrator of an account, and I'm going to sign in as him.

1:04:53And when I do that, you're going to notice a couple things have changed.

1:04:56If I go back to the home page, you'll notice that the look and feel of it is going to be different.

1:05:00Rather than showing the information that Esri is publishing, in this case, we're representing the City of Louisville…

1:05:05…for this scenario, and so the home page has been updated.

1:05:09The panel that you see at the top is updated; the maps, instead of being the maps that Esri has decided to feature…

1:05:14…these are maps that the City of Louisville would have decided to feature, and those are showing up.

1:05:18If I go to the gallery, the same type of thing--the maps that show up in the gallery are not the Esri maps…

1:05:23…they're the maps that the organization has created and chosen to feature within the site.

1:05:29And there's a new capability. Now that I've signed in as the administrator there's a link for My Account.

1:05:34And when I go there, it provides me as the administrator of this account some information.

1:05:40So you can see that I've invited and we now have several members of this account.

1:05:46Bernie is one of the members of this account, and you can see that his role is publisher.

1:05:50That means that in addition to being able to view this information when he logs in, he can actually create information.

1:05:57He can upload data, and he can create hosted map services and then share those with other users.

1:06:03So in this account, we have one publisher, we have two administrators, and then we have a couple users.

1:06:08The administrators have the ability to create the account, to invite users to join the account, to assign roles for those users…

1:06:16…to give them publishing privileges if they choose to, and then if a user were to leave the organization…

1:06:22Let's say Bernie were to get a better offer somewhere, maybe a caving/hike expedition guide or something like that…

1:06:28…and decided to move on and take on a new career, and he had created a bunch of items…

1:06:32…I wouldn't want those to just go with Bernie.

1:06:34I would want to be able to reassign them, so I might reassign them to Brendan in this case…

1:06:38…and take all of Bernie's items and reassign them to somebody else, as an example.

1:06:42So with that, I will hand it over. Now that Bernie's got publishing privileges, let's see what he can do with that.

1:06:47Okay, so Deane as the administrator has given me publishing privileges, and here I am in ArcMap.

1:06:55So I'm a GIS professional in the organization, and what I've been asked to do is publish the latest flood data.

1:07:01Now, this may have been a hassle for me in the past, but now it's very easy because we have this organizational subscription.

1:07:08Since Deane has empowered me to publish, when I sign in, I can now publish my map to our hosted services.

1:07:17So I'm signing in with my account, and now that I've signed in, I can take this map and I can share it as a published service.

1:07:26And I just step through this dialog. I'll just let the defaults go for the map name and so forth and click Continue.

1:07:36And this is pretty neat now, because now ArcGIS Desktop is my dashboard for publishing directly to the cloud.

1:07:44And what this…I could just go to publish from here and we're done…

1:07:49…but what I'd like to do is just kind of show a couple of things that are going on here.

1:07:53One thing is that right now I'm publishing this as a cached tile service, but I could also publish it as a feature service if I want…

1:08:00…and that would provide some editing capabilities if that's something we wanted to do and…

1:08:06…but for right now, I'm just going to leave it as the cached tiled services.

1:08:10By default, it publishes it in the ArcGIS Online standard…

1:08:15…which is the Bing/Google tiling scheme and web Mercator auxiliary sphere.

1:08:21Now, in our organization, we standardize on a different projection and tiling scheme, so I can publish this service…

1:08:29…in that same tiling scheme to map just by choosing one of the existing services that we have…

1:08:35…and I'm just basically copying the parameters from that existing service.

1:08:40I can go ahead and analyze the map, make sure there's no errors; I can preview it, but I'll just go ahead and publish.

1:08:46Now this is the part that's really neat, because before I may have had to worry about making sure our server is running…

1:08:53…making sure that, you know, the IT guys are okay with it, and then there'd be all those questions and e-mails…

1:08:58…and forms to fill out, departmental manager approval and all that stuff.

1:09:03But we've kind of, you know, taken care of that.

1:09:06So Deane is the admin, we go right to the cloud.

1:09:10We're not publishing on our own infrastructure; we're going right to our organizational subscription capabilities.

1:09:17What's happening here actually is the map is being verified, it's being packaged as a map package in the background…

1:09:22…being sent up to the cloud, and from there, it's being spun up as a service.

1:09:29So this takes just a minute or two, but we're almost done. And, okay, it's done.

1:09:38So it says it's been published successfully. Now let's go into my account and take a look at that.

1:09:44Here I'll open up ArcGIS.com, and I will sign in.

1:09:48And I'm signing in using my Louisville account, and when I do so, you'll notice that when I do sign in…

1:09:57…instead of just seeing the Esri ArcGIS.com website, I see the Louisville featured content.

1:10:04If I click on the home page, here's the Louisville home page, not the Esri home page…

1:10:09…so this is my experience now as a member of this Louisville group.

1:10:13If I go to My Content, here's the Kentucky flood that I just published and I can view it here.

1:10:21Thumbnail's been created for me, and I can open it and mash it up with other data and so forth, and here it will…There it is on my map.

1:10:31Back to you, Deane. Alright. Well, I think…let's see.

1:10:45So we've got about five or six minutes left, so what I wanted to do…

1:10:48…one, if you'd like to learn more about some of the topics we've covered…

1:10:52…there's a session right after this one in this same room on the ArcGIS Portal.

1:10:55So if you're interested in some of the capabilities you saw, but you'd like to have it running on your private network, you can do that.

1:11:01Of course you've seen that we now are going to be introducing this new organizational account…

1:11:04…so many users who wanted a customized experience to ArcGIS Online and were looking at the portal for that…

1:11:09...that won't necessarily be required; you can use one of these organizational accounts for that purpose…

1:11:14…but the portal does provide you some additional customization capabilities and security options.

1:11:19And then there's a session on community maps, and then downstairs in the Showcase, there's an Online GIS Island…

1:11:24…where the ArcGIS Online team is there doing demos and answering questions.

1:11:28So if you've got really detailed questions and would like to dive in in depth, please go there.

1:11:32And there's lots of people there that would love to help you out.

1:11:35And there's a Content Island as well right next to that where you can get answers to content questions.