00:01I'm Jeff Shaner, and I'm the program manager for the mobile team in Redlands...

00:05...and with me presenting is David Cardella who's the product manager for the mobile team...

00:11...specifically on the iPhone and also the work we're doing in Android.

00:17And also in the room, we have some members of the iOS team, so Mark Dostal, stand up, please.

00:23Mark is the developer, lead developer of the application.

00:28Nimesh, come on, stand up, buddy.

00:30Nimesh is a product engineer on the iOS team, doing a lot of work on the API.

00:36Who else we got in here?

00:39Nobody else wants to stand up.

00:40We have a receptionist at the front.

00:42You can't see him when you came in.

00:44He was sitting on his Mac.

00:45That's Fred Aubry. He's our dev lead.

00:48We actually put him to work doing something by, you know, hopefully saying "Hi."

00:51Oh, here he comes, yeah.

00:53He heard his name. Alright.

00:57So what we're going to talk about today, we're going to do a little bit of overview and positioning of what mobile GIS is.

01:03Have any of you in the room here built a mobile GIS system before?

01:08[Inaudible audience question]

01:09A couple of you, a few of you.

01:10So I think this positioning and overview will be useful for you.

01:13And then we'll go over what is ArcGIS for iOS.

01:18The session title was iPhone.

01:20It was done before universal applications came out and...

01:24...before Apple shifted their title or naming of iPhone and iPad and iPod touch applications to iOS.

01:35So we're going to go over that, both the application and the AP, and then just kind of briefly go over what's next, where we're going.

01:45So let's start with what is mobile GIS.

01:47So I think you've probably seen this overall positioning of ArcGIS as a system a few times this week...

01:55...based on the sessions you've been to.

01:57But it's a critical aspect of how we're talking about the system that is ArcGIS today...

02:04...and that's that ArcGIS enables you to visualize, create, collaborate...

02:09...do a lot of different core spatial operations with your information system.

02:15And you can deliver that in a multitude of ways, either through local desktop systems, through enterprise systems...

02:22...or up in the cloud.

02:24We're looking at lot of different deployments of our technology today.

02:28And a really critical piece of that is mobile and lightweight GIS.

02:31So we're expanding the reach of ArcGIS to a number of different lightweight GIS platforms.

02:38And today we're going to talk about that latest offering that we have released, which is iOS.

02:48So why would you use mobile GIS?

02:51Well, there's a lot of different reasons for extending the reach of your GIS to the field.

02:56You can use maps in the field to make better decisions.

03:00You can view your asset information in real time.

03:05You can route and navigate on top of maps.

03:08You can maintain your operational data, improve its accuracy, improve its currency...

03:13...so that you can feed your operating picture more efficiently.

03:19And you can synchronize data from the field, which is critical.

03:25All of the mobile systems today are improving the way that you can synchronize and manage data through the web.

03:34And the iOS is the perfect example of that.

03:39So what are the considerations when thinking about mobile platforms or mobile GIS implementations?

03:46Well, one is the platform.

03:48The platform dictates in a lot of instances what you can and what you cannot deliver.

03:56There are a number of platforms supported by Esri now.

03:59We have, of course, the iOS platform.

04:03We also have the Windows Mobile and Windows platform.

04:07There's Linux through Engine.

04:09There's BlackBerry through our business partner Freeance.

04:15So there are a number of different platforms that you can choose from.

04:18And it really is dependent in the platform space based upon what your enterprise is standardized on.

04:24So, form factors is also an important consideration.

04:28So, let me hold up the device.

04:32An iPhone device is a nice form factor for your pocket and for working with thumbs.

04:39But for a lot of field-workers, it's too small.

04:43So they're looking at iPads.

04:46They're looking at tablets.

04:47They're looking at how they're mounted, whether they're mounted in vehicle, whether they're handheld.

04:53That dictates a lot of what you're going to implement inside of a mobile GIS.

04:58Also the capabilities of the device.

05:01They need to be enabled so that you can install technology onto them.

05:05That didn't...that's actually a pretty new phenomenon, if you think about it.

05:10For example, here in the United States, Verizon locked down their phones for the longest time.

05:15You couldn't install any kind of application on it.

05:17But, the market's been driving the change and now we see these phones being open...

05:23...so that you can install any kind of application of them.

05:27And connectivity. Connectivity is really critical in the consideration of your mobile GIS implementation.

05:33So if you're thinking about connectivity, well, where are your field-workers going to be?

05:38Are they going to be in areas where they're always connected?

05:41Or are you going to get into dead spots?

05:43If you're into dead spots, you need to think about how you implement your GIS system...

05:49...so that they can be productive in those dead spots.

05:54So how do we position our technology so that you can take advantage of all those considerations?

06:00Well, we really have three offerings today that we discuss as mobile GIS products.

06:07One of those is called ArcGIS Mobile.

06:09Has anyone here implemented an ArcGIS Mobile solution?

06:13Nobody. One person. Alright. Two people.

06:18So ArcGIS Mobile is still a fairly new technology.

06:21We introduced that at the 9.2 release as an API.

06:25There are sessions on it this week.

06:27I think there's one on it later today.

06:31I encourage you to go to that.

06:33One of the big changes in that technology is that it's now also available with a desktop license.

06:38It's not tied to advanced server alone.

06:42So I encourage you to look at it if pricing was an issue for you before.

06:47ArcGIS for iOS, which is what we're going to talk about today, is another product that we've just recently released.

06:55And ArcPad, which is our flagship product that we've had for 10-plus years now.

07:00And there's presentations on all of this technology here today.

07:05David and some of the other products managers are going to present on the positioning of the overall technology for you.

07:12When is the next session for that, David?

07:13Today at one-thirty in this room.

07:15Today at one-thirty right here.

07:16And it's actually in the book.

07:19It's in the book.

07:22So let's talk about the iOS.

07:24So what is ArcGIS for iOS?

07:28First of all, it's an application.

07:30How many of you have iPhones or iPads in the room?

07:35Most of you. How many have downloaded the application?

07:38Alright.

07:39There's a back door for us.

07:43So you're all aware that we've released this application.

07:46I mean if you weren't here on Monday when Jack talked about it, then you know now.

07:51But it's also an API.

07:53So, is there anyone in the room that's looked at the API?

07:58Couple. Three. Not many. Great.

08:01Well, we're going to talk about the API as well.

08:04It's available right now on the mobile resource center and you can download it.

08:09It's in a beta format though, but we're going to talk about that schedule a bit as well.

08:15So what is the application?

08:18It's a free application.

08:19It's available on the resource...it's available on the iTunes app store.

08:24You can get to it from our resource center.

08:27It'll link you right in to iTunes, so you can download it if you haven't gotten it directly from your device.

08:32And really, it's a gateway to online ArcGIS.

08:36So it directly works with our on-the-cloud system called ArcGIS Online or ArcGIS.com.

08:46And you can make maps on that ArcGIS.com site.

08:49You can share maps with others in groups and open them on you iOS device and hopefully a lot of people have done that already.

09:00It also works with on-premises ArcGIS Server, which I know from a lot of the Tweets has been extremely confusing...

09:07...and we'll talk a bit about that as well today.

09:10And then the API.

09:11It's a native Objective C API that integrates into Xcode.

09:17It's not using its own separate IDE.

09:20And you can use it as a replacement to the iPhone map kit to leverage your own investment in ArcGIS.

09:32So we'll get into those details.

09:34Who's it for?

09:36It's for everyone. We want it to be for everyone.

09:38We want it for the application.

09:40We want it to be for GIS professionals, for GIS executives.

09:46We want it to be for consumers of our community mapping technology...

09:51...the cloud technology that we hope will have a community-led focus to it.

09:56That's ArcGIS.com.

09:59It's for GIS developers.

10:00It's also for the iOS community.

10:01Those of you here in the room that have done GIS development, it's for you.

10:06It's for our business partners.

10:10So we're hoping that, by virtue of the way that we've developed the API, that those who are not GIS developers...

10:18...but are iOS developers, because there's a huge community of that, as you all know...

10:24...that they take up our API and they start to realize the value of GIS and start implementing it in their systems.

10:34And then just the general community as consumers of community mapping technology.

10:39So some of the stats we've had on the app actually are pretty interesting.

10:44I'll share that in a second.

10:45The application, first of all, it was our first foray into the iOS space.

10:52So it's our first release.

10:55We introduced it as a universal application which means that it's available on the iPad, the iPhone, and the iPod touch...

11:03...and it doesn't expand itself like other iPhone-only applications or iPod-only applications.

11:12It's naturally there for the device form factor.

11:16That's part of developing for the universal app.

11:20Like I mentioned, it works with maps that you either author in ArcGIS Online...

11:26...or maps that you author when you're on-premises content server.

11:30And I'll get into that in a minute.

11:33And of course like I mentioned already, it's available on the App Store, or free.

11:38So how's it doing so far?

11:40Well, we've had it released since Monday, July 5, at about what, 2 in the afternoon, something like that.

11:47During that first week, we had 31,528 downloads.

11:53You can see the chart on the right was actually from an iTunes Connect application...

11:58...that kind of shows the trend of downloads each day.

12:01And we peaked at about 9,700 downloads on Saturday.

12:07It was on Saturday that we got that, Saturday, the 10th.

12:11It's pretty amazing.

12:12We're shocked by that, to be honest.

12:14On Saturday, it also made the number one free productivity app, number 12 on the featured new apps.

12:21Current downloads as of this morning, 51,118 and from pulling the stats on it, on Saturday...

12:33...there were over 79 countries that had downloaded.

12:36I haven't pulled those stats and massaged them into a chart since Saturday.

12:42So those are the current stats we have which is really amazing.

12:46I mean, it's truly amazing considering that it's our first release of it and a lot of people are unaware of what its capabilities are.

12:57You know, it could be that people have installed it, checked it out, and uninstalled it right away...

13:01...but we're pretty excited by those numbers.

13:06[Audience question] You don't have any sense...

13:10Well actually, yeah, that's a very good question.

13:12The question was, you don't have any sense if that was just us or your user community or the general public.

13:18I actually...I think that it was more the general public, to be honest.

13:23I think if you look at the way the trends are, you know, the numbers of downloads are going down.

13:28I think what happened was it started to get awareness around Friday that there was this new app...

13:35...because it started to peak in the number of free productivity apps.

13:39It started to go up and up.

13:41So the general public started to download it which gave it a lot of exposure.

13:46But I don't think that...we can't get those number of who it was specifically.

13:52But, yeah, but based on the feedback we're getting, it was pretty clear that most of them were general public.

13:58It wasn't the GIS community.

14:01So I think that we're going to see a trend like that with all of the apps that we release.

14:05There'll be an initial peak, hopefully up into that 10,000 range and then it'll taper down.

14:12And hopefully it gets to a steady download rate, but we're excited with 51,000 downloads and the exposure that it get us regardless.

14:22Just yesterday, yesterday afternoon, the BAO app that was shown on the plenary was accepted...

14:31...and it's now available as a free download.

14:33So if you weren't aware of that, you can go an download it right now from the App Store.

14:38[Inaudible audience question]

14:39Oh, yeah, don't use your...not right now.

14:42[Inaudible audience question]

14:46So what can the application do?

14:49Well, honestly in this first release, not a lot.

14:54You can display and navigate through your maps.

14:57Those maps are authored in ArcGIS Online or, like I said, your on-premises server.

15:03You can find addresses and places, so there's a search tab and at the top of it...

15:12...you can search for a place name or an address and it'll find that and position it on the map.

15:18You can identify locations.

15:21On the Map Tools toolbar, you can tap Identify Location, tap on the map...

15:26...it'll identify what's there.

15:28It'll reverse geocode it.

15:30And then if you get to the details of it, you'll find features that are identified from that location as well.

15:36You can predefine queries when you author the maps, and you can present those queries in that Search tab.

15:44And then you can measure distances and areas.

15:48For those of you who are GIS professionals that have submitted your responses, yes, we do not warn you about web Mercator.

15:56That's a consideration we're having right now.

16:00So if you measure a distance, it could be...or an area, it could be very inaccurate if your map is based in web Mercator.

16:08And you can find and share maps.

16:09So if you find a really interesting map, you can mark it as a favorite map.

16:14You can e-mail it to somebody, and if they have the application, they can just open it directly or...

16:21...if they don't have the application, there's also a link to go and find it and download it, so...

16:28David's going to show a lot of that.

16:30This slide is a slide that talks about how we move to maps and what maps are really inside of ArcGIS for iOS.

16:40So there's been a lot of confusion I think about the details of what a map is as far as ArcGIS.com and ArcGIS Online goes...

16:51...and how they work with ArcGIS for iOS.

16:54So a map is something that you author inside of ArcGIS Online.

17:03It's a composition of map layers.

17:06And those map layers are map services that you've published through ArcGIS Server or others have published or...

17:13...map services that are hosted through ArcGIS Online as basemap services like Bing Maps...

17:20...like OpenStreetMap, like our World Imagery Map, and others.

17:26ArcGIS Online is your tool for authoring those maps.

17:30Also on ArcGIS Online is the ArcGIS Explorer online application.

17:35So there's two publishing applications right there on ArcGIS Online that you can use to author what we call a web map.

17:44Has anyone heard of a web map before?

17:47One person, so this is...this is important.

17:51You're going to build a web map? Awesome.

17:53So what a web map really is is that composition of those map services.

17:59And it's a JSON file for the developers in the room, and it's what you need to build for your on-premises content server.

18:07And then, once you...once you author that map inside of ArcGIS Online, you can share it.

18:12You can share it in private groups or public groups.

18:16Public being sharing with everyone.

18:18And then through the iPhone or iPad, you can find those maps, search for them based upon the tags that you've entered...

18:28...and download them and open them on your device and discover the capabilities of it.

18:37So that's...that's really it.

18:41Are you going to talk about the on-premises?

18:43Are you going to show any of the on-premises stuff?

18:45[Inaudible comment]

18:46I won't get into more of that detail.

18:48[Inaudible audience question]

18:53Alright, it's over to you, Dave. Show it off.

18:57Okay. Great. You guys can hear me okay?

19:00[Unintelligible] I think it's C. Yeah, There we go.

19:05Okay. Great. Thanks, Jeff.

19:07So who has iPads?

19:10I know we talked about folks who have...that's not bad.

19:14You don't count...

19:17Mark, would you line up? You did. I know you did.

19:20Okay, so here we've got an iPad.

19:22We've got our...just happen to be on this page, our BAO application as well as our ArcGIS application.

19:29This is the same application that's available in the App Store.

19:32It's the same application that Bernie showed on the plenary stage when he accessed some web maps...

19:38...and so what we're going to do is we're going to access some web maps.

19:42We're going to take a look at ArcGIS.com, the portal into our online GIS system.

19:48And we going to see how ArcGIS.com relates to the application.

19:55Are you hearing that, an echo?

19:57[Inaudible comment]

19:58Oh, alright.

20:01[Inaudible comment]

20:02Exactly. Okay.

20:03So there are few ways in which we can find maps when we use the application.

20:07We've got a Find Maps tab.

20:09Immediately I am presented with a number of galleries, and these galleries contain maps.

20:16You'll see down here at the bottom that I am logged in.

20:19So I'm signed in with my Esri Global Account and when I sign in, I get two groups available to me.

20:27And these two groups are on the top.

20:29One is called My Groups which represents the groups that either I've created on ArcGIS.com...

20:36...or the groups that I've been invited to and I'm a member of..

20:40Also is My Maps and My Maps contains just what it suggests, the maps that I have authored using one of the tools on ArcGIS.com.

20:49All the other galleries are free.

20:52When I say they're free, I mean they are available to you whether you sign in or not including My Favorites.

20:58And you'll have the ability to add and remove maps from My Favorites.

21:02By default, we've got a few basemaps in there.

21:11And you can, again, remove these.

21:12These aren't hardwired in in terms of being stuck and also add your own maps.

21:18Okay. So one way in which we can find maps is we can go ahead and search.

21:24But when we search on maps, obviously all the maps that match that criteria will come back.

21:29Also the search string or query that you use is saved in your recent searches so you can use it again.

21:38The other way is to navigate through groups.

21:41So these just happen to be the groups that I belong to.

21:45Actually, I think this morning I didn't belong to any...

21:47...but I wanted to seem popular so I just went and invited myself to a bunch of groups.

21:51Oh, I'll invite you.

21:56So we've got a number of groups here.

21:58One is a UC 2010 group.

22:00When I go into that group, I can see the maps that are contained in that group.

22:07Before I show you that, I'd like to just come out a little bit and click on the More Details button of the group where we can get...

22:15...as it suggests, more details of the group.

22:18So a summary of the description, any tags we have.

22:22We can get a look at some of the members. We see that I'm a very lonely member.

22:27I'm the only member of this group.

22:29Maybe...maybe I'll invite everybody here and we can take a look at that.

22:33So let's go into the gallery.

22:35We see we've got a few maps here.

22:38We've got UC Places to Go.

22:40Again I can get the details of this map.

22:44I can do a few things with this map like open it right from here.

22:47I can add it to My Favorites.

22:49I could also share it.

22:51I'll show the sharing capability later.

22:53But, I'm here all week, so I know I'm going to open this map every day, so I'll go ahead and add it to my favorites.

22:58And let's open this map.

23:01So we see here that we've got a map that shows our topographic basemap.

23:07It's also got an operational layer of restaurants and cafés and places to go.

23:13And we see here that we've got all the native navigation gestures that you are probably used to with other...

23:21...either other applications within iPhone, iPad, or other mapping applications.

23:29Also authored with this map are a couple of predefined queries.

23:35And in this case, these predefined queries search for cafés or, in this case, also restaurants and bars.

23:43So we can search for a number of restaurants and bars.

23:48I can go into the details of one of these items.

23:53We've got a website that we can click on and check out the menu.

23:57We've got a description.

23:59This is actually Rupert's map, so Rupert is an employee of Esri who lives in San Diego, so he's compiled this data...

24:06...and he's giving you his recommendations and his review, if you will, of the restaurants.

24:15We can also take a look at a full extent of all these restaurants...

24:20...but even more useful is the ability to navigate and selectively query the restaurants...

24:30...so we can get at the same data through the map as well.

24:35One of the other features is, if we go back to the results of our query, if I want to find out where the Tin Fish is, for example...

24:43...I can click on the query.

24:45I can click on the result itself and it takes me to that specific feature within the map.

24:50And, of course, I can get at the...I can get at the data behind that particular restaurant as well.

25:00Okay, so what else do we have?

25:02Well, we've got...we've got some tools in our toolbar.

25:05So we see here that when we click the toolbar button, we get a list of tools.

25:10And you'll notice that these tools are presented differently on the iPad versus the iPhone.

25:15And this goes back to a point that Jeff was talking about about universal applications.

25:20So a universal application, again, installs on both devices, well, actually all three iOS devices...

25:27...iPod touch, iPad, and iPhone.

25:30And the application recognizes the platform in which it's installed on...

25:35...and takes advantage of the specific UI components of that device.

25:40In this case, we've got a popover menu.

25:43In the case of the iPhone, that menu will take up the whole screen and it'll be a table view.

25:49This is what we mean by universal applications.

25:53So we've got the ability to measure distances, area, as well as identify specific locations as well. Okay.

26:01So let's...

26:07You're going to go back...you're going to your laptop?

26:09Yeah. There we go. Okay.

26:12So let's take a look at this map.

26:15And before we do that and see how the components of the map relate to what we saw through the application...

26:22...I just want to take you through a very, very quick tour of ArcGIS.com.

26:26Who's had a chance to navigate, fool around with ArcGIS.com at all?

26:31Create an account? A few folks. Okay.

26:33So this might be new to most of us unless you guys are shy and just not raising your hand.

26:38But, at any rate, so we come into ArcGIS.com.

26:42Immediately we have the ability to make a map and there are two, as Jeff mentioned, two authoring tools.

26:49We've got a native JavaScript authoring tool.

26:52And we've also got Explorer Online.

26:55So Explorer Online is very similar to the native desktop application of Explorer except it runs within the browser and it uses Silverlight.

27:07We can navigate the various galleries of maps, web applications, or mobile applications.

27:14And you see here that we've got a gallery, the default gallery's featured maps.

27:18Again, this is the same gallery that you access through the ArcGIS application on the iOS device.

27:25We also have the ability to get at some of the other galleries that I've showed you.

27:29We have the ability to get to them through this website - highest rated, most recent, most viewed, etc.

27:41I also have the ability to check out all of the groups that I belong to.

27:49So let's go to the UC 2010 group, and, again, much like the application.

27:54I can drill in and I can get at the details or some of the maps that are in this group.

27:59I can also open this map.

28:01So I can choose to get at, well, I can choose to open it or get at the details.

28:05So let's take a look at the details where I'm given some of the metadata of this map.

28:10Again, very similar metadata that you can access through the application on the iOS device.

28:17And I can also open this map in one of the authoring tools.

28:20Now these maps, regardless of what authoring tool they are built with, can be opened with either...either authoring application.

28:32Now you may notice that when you go and open a map...

28:35...the order in which these authoring tools or clients are listed might be different.

28:40In this case, we've got Explorer Online listed first.

28:43In other cases, we might have ArcGIS.com.

28:46So that list is determined based on the authoring tool you originally used off of the map.

28:53So in this case, it was Explorer Online.

28:54So let's go ahead and take a look at this map.

29:03And we'll take a look at the layer list.

29:08So we've got a few layers here.

29:09We've got again our topographic layer.

29:11We've got our points of interest which is our restaurants and cafés and whatnot.

29:17And then we've got a couple of queries that we've authored here.

29:21So if I just go into one of these queries and take a look at the properties...

29:26...we can see what some of the properties were used to set up this query.

29:31So we just...this is a very simple query; type equals restaurant or bar.

29:36So in our attribute table, obviously these features are labeled...café, restaurant, or bar.

29:41So very, very simple.

29:43But you'll notice that this is the same query that becomes available to us in the application.

29:49And so these names of these queries are important, right?

29:53Because it's the same name that we see when we click the Search tab on the device itself.

30:02Okay. Did I miss something?

30:07[Inaudible comment]

30:08Oh, I'm not done yet.

30:09Oh, you're not.

30:10Oh, no. Are you kidding? Sit tight.

30:16Also is the area, my content area of ArcGIS.com.

30:20So this is the area where I see all of the content that I have authored.

30:25So we talked about the galleries, the public galleries.

30:27We talked about the groups, the groups that I belong to.

30:30Now we're going into my content.

30:31And we see that I've got my content categorized by directories here.

30:38So I've got some Bloomfield data, Ft Pierce data, etc.

30:42And I've also got some user conference data that I'm using for this session as well as for some other demonstrations.

30:49So I've got various items here.

30:51I can have map services.

30:52I can have web maps.

30:54And these map services that I've added are just links to external REST endpoints.

31:01So it's data outside the DMZ.

31:03All I've done is basically bookmarked it through ArcGIS.com.

31:07And why have I done this?

31:08Well, it makes authoring the map much easier because I can access these bookmarks or access my content.

31:18Okay. Let's go ahead and author a new map and then we're going to consume it or use it on the iPad.

31:31So by default, we are presented with the topographic basemap which is great.

31:39It was used for the UC map.

31:42I also have the ability to change that by going to the map center.

31:46Now I can specify New.

31:48And I've got various options with specifying a basemap.

31:52I can specify an existing basemap that we provide you.

31:56I can search for one.

31:58If I have the REST endpoint of a specific URL, I can add that in.

32:03But I can also get at basemaps through My Services.

32:06And My Services, again, is that ability for me or the bookmark list.

32:11I call it a bookmark list.

32:12But basically I've added an item to ArcGIS.com that points to a REST endpoint and I've name it appropriately.

32:22So I've got a basemap called Bloomfield basemap.

32:26So I will display that basemap, and I'll just navigate so we can get a little bit more detail of the basemap, and that's great.

32:35We'll go to the layer list.

32:38So we've got our basemap set up.

32:40I'd also like to add some more content, some operational layers.

32:45And one of the operational layers I'd like to add are Bloomfield Parcels.

32:51So we'll add Bloomfield Parcels.

32:53I want that layer turned off by default because I'm just going to use that layer as a query layer right now.

33:03And I'd like to add one more layer, Bloomfield Assessor Data, and by default that's going to be turned off.

33:14Okay, so let's author a couple queries.

33:17I can select the layer that I want to query from and, of course, create a query.

33:22Now there's two types of queries that you can create.

33:26Both of the queries, or both of the queries you saw in the first map, are queries that don't require any user interaction.

33:33So these are queries where the value of the query string is already set up.

33:40So in order to help me, I've got some predefined parcel IDs that I am going to put in here.

33:55So again, this is going to be a query that doesn't require any user interaction.

34:00Oh, check my syntax.

34:02Left off the equal sign.

34:04Did I leave off the equals? Thank you.

34:10Funny thing about that.

34:15When I save the query by default, the authoring tool automatically executes it.

34:19So I know if I have a successful query right away.

34:23Of course, I want to name this query, so let's call this Query Parcel ID, such that when a user uses this predefined query...

34:35...it's named appropriately and they know what's going to happen when they execute the query.

34:41Let's create another query.

34:45This will also be on parcel ID, but we want to allow the user to enter in their own parcel ID.

34:53So a property assessor for a local government, their workflow right now is to drive around with a number of physical cards.

35:03And these cards represent a property.

35:06They have an ID and they have all this other data associated within...

35:09...to help the property assessor assess the value of the piece of land that they're looking at.

35:15So what we want to do is, we want to set up a parameterized query in this case.

35:21And we want to create a new one.

35:23The field is still parcel ID.

35:25Our operator, we want it to be equals again.

35:29I have a predefined parcel ID that's a little different, and I'm going to put it into the default value.

35:39So when this query is executed, the user is going to be presented with...

35:44...a little bit of a UI window that allows them to type in the parcel that they're looking for.

35:49Well ,f they don't know what parcel exactly they're looking for, we have a default value in there.

35:53So it certainly makes demoing much easier.

35:57We want to make it also easy for the user to know what type of data they should be entering.

36:03So we're going to give them a hint, if I can type this morning.

36:11Great. We also have...

36:12Give a hint?

36:14Oh, sorry. A prompt. No, I don't want to give them the hint.

36:17Hints actually, a hint is going to be used by some of the other clients.

36:22So when you hover over the text input area box, a popup or a hint will appear.

36:29Obviously we don't have that ability on the iOS devices.

36:31So I'm going to leave the hint out.

36:33But I do want a prompt which will be a bit of text or a direction to the user to enter in, in this case a parcel ID.

36:41I can also use these two tabs to take a look at the existing data within the layer that I'm looking at...

36:46...and I could also have the ability to turn on and off certain fields.

36:50So, object ID really isn't interesting to me right now, so we'll turn that off.

36:55So I've set up this parameterized query.

36:57Now I haven't added it to the expression yet...

36:59...and adding it to the expression is just simply clicking on the parameter that we just created.

37:06That's very similar to this, so we're just going to change this to just Query Parcel, and I think we're good.

37:07Now when we save this, the query gets executed, and here is the prompt that the user is given.

37:15So we see we've got our information here, enter parcel ID.

37:19We've got our default value, and we've got the ability to execute this and we see that we have a successful query.

37:29So let's rename this.

37:45So we're going to save this.

37:50Let's call it Bloomfield Intro Session.

38:01What's that?

38:02That's very creative.

38:04Thank you, well, you know, it's a skill. Okay.

38:09And we'll save that.

38:10How am I on time? Okay?

38:12You just keep going. Everybody loves your demo.

38:14Yep. They're right.

38:16Calm, soothing voice. Everybody's had their coffee. They're awake.

38:19Everybody go to sleep.

38:21Okay. So we've saved this.

38:23If we go back to ArcGIS.com and look in my content, we see that I have another item added here.

38:29And it is called Bloomfield Intro Session.

38:33I can go in and I can view some of the details.

38:37And that's great.

38:38But what does it mean exactly in terms of the iOS device?

38:43Well, let's...Okay.

38:52Let's go and try and find this map.

38:56So instead of navigating for it which, actually maybe I'll just show you.

39:01If I go into My Maps, I now see that I have the Bloomfield Intro Session.

39:07I can also search for this as well.

39:14And I see here that I've got Bloomfield Intro Session.

39:16I can access the metadata just like any other maps that I've shown you.

39:21I can add this to my Favorites or share it.

39:26And of course I can always open it as well.

39:34Well, let's take a look at these queries.

39:36So I've got the ability to query by parcel which, again, will not prompt user for any information...

39:44...and we see that a parcel comes back.

39:46I can get it...I can get at some of the detailed information there.

39:51We see that we're not returning an object ID which is good.

39:54Actually, I think on the other query I turned it off and not this one.

39:58But we can also view this feature on the map.

40:03We could take a look at it with relation to other parcel IDs.

40:05We can get at the same features or the same attributes through the map view as well.

40:12Let's clear this and let's query by parcel ID.

40:16So we see here that we've got a prompt to the user.

40:20The user to type in, in this case, parcel ID.

40:23We've got our default value.

40:25We can search on that.

40:27We can take a look at where that is in the map.

40:30So we can see here the value that a property assessor would have.

40:33If they already have the number of parcel IDs that they need to assess for a particular day or a particular week...

40:40...they can use this application and even more importantly...

40:43...a properly authored map to help them get at current and historical data that's going to help them properly assess this property.

40:55The other ability that they have available to them or the users of this application do...

40:59...is that they have the ability to get at not only the metadata of the app but some of the layers that were used to author.

41:05So we see we have the parcel layer as well as this assessor data.

41:09So by default, we authored that layer to be turned off.

41:13Well now we can turn it on.

41:14And this assessor data can contain other bits of information that can help the assessor...

41:19...recent foreclosures, recent requests to reevaluate a particular property or home on a property.

41:27So we see here that we can also access or identify these features.

41:35When we identify a point or given information about that location, not only x,y but in this case we've done some reverse geocoding.

41:43Because the identify drills down through all the layers that I have, we see here that we have three results.

41:49But I can get...oops...I can get at the attribute data of, in this case, it looked like it was a request to earn appeal for its taxable values.

42:01So they wanted to get their property reassessed in the hopes of decreasing their property taxes.

42:09Okay. So hopefully by now it's clear or clearer how ArcGIS.com authoring maps relates to the ArcGIS for iOS application.

42:24Whether that's on the iPhone or the iPad or iPod touch.

42:30There was one other thing I wanted to show, if that's okay.

42:33[Inaudible comment]

42:34Tick, tick, tick, tick. Alright.

42:36Get moving.

42:37Get moving.

42:39We've received a lot of feedback.

42:42We notice one gallery here is ArcGIS Server's.

42:46So a lot of folks want to take their own data and bring it into the application.

42:50Well I've shown you one way to do that.

42:52So if you've got your data served out outside the DMZ, there's nothing stopping you from authoring a map with ArcGIS.com...

42:58...hosting that map at ArcGIS.com, and accessing your data.

43:02But if you want to host your web map on your own server, you also have the ability to do that.

43:10Now don't be misled.

43:11This name...this gallery doesn't access REST endpoints directly.

43:16The application access is web maps, and web maps are a mashup of data as well as queries and other functionality.

43:24So what you can do is, when you install ArcGIS Server 10, you get a content server installed for you.

43:33And that content server can be used to host your web map.

43:37So you don't have to use ArcGIS.com at all.

43:39You can host a web map, hit your own data, and then access that data through this gallery.

43:46So we see here that I've already added a couple servers.

43:49Dave Bowman, I don't know if he's here today, during the plenary, wasn't paying attention...

43:54...but what he did do was author a web map and host it on his own server.

44:00And so once we give a path to where that web map is, we see the maps that Dave has posted on his server.

44:09And I have the same ability to get at some of the metadata.

44:12I'm actually also going to share this map.

44:16I'm going to share this map with myself.

44:23Talked about that sharing thing.

44:24Yeah. That's the type of person I am. Right.

44:28So I can e-mail this map.

44:31I can also open this map...whoops...within the application. Let's go back.

44:39So this is a map of fire...and we see here...just zoom in a little bit.

44:49So again, this is all data, sorry, this is a web map that's hosted on an external server.

44:56On Dave Bowman's server?

44:57On Dave Bowman's machine. Yeah.

45:00Shall we see if it came in the e-mail or am I over time?

45:03Go ahead. We'll talk later.

45:07Let me...let me make sure I don't have any personal e-mail. Okay.

45:12So I got my Gmail account.

45:14Hopefully it comes through...zoom in a little.

45:20Okay. There we go.

45:21So we've just received an e-mail.

45:23I can open up this e-mail and if I don't have the application installed on this device, it prompts me...

45:28...it gives me a link where I can go to the App Store and install it.

45:32Now I already have the application installed.

45:34Because the application is installed, it recognizes the URI of the link to that map.

45:40And I can just click on the map within the e-mail and have the application automatically open up this map.

45:47And so, great.

45:50So we see that we've just shared the map.

45:52It's on an external server, Dave Bowman's server.

45:56And I have the same capabilities in the same functionality in the iPhone as I do in the iPad.

46:02Now this map wasn't authored with any searches.

46:04I got to talk to Dave about that.

46:05Why didn't he do that?

46:07He's probably doing it right now.

46:08Yeah, he's probably doing it right now.

46:09Anyways. Okay. Jeff back to you.

46:12Thanks, David.

46:13[Inaudible audience question]

46:15I'm sorry.

46:16[Inaudible audience question]

46:18Oh, yeah. Sure.

46:21So we've got a couple buttons along the bottom.

46:23I've shown the Info button which gives you metadata about the map.

46:27But the button beside it is to get at your current location.

46:31And we can use that...

46:36Tap on it.

46:38Could also get...we can also tap on it as well. Thanks, Jeff. Yeah.

46:41We'll get information about that as well.

46:44So that's how we can get at our current location. Good question.

46:55[Inaudible audience question]

47:08Yeah, you would...the question is if your map service was password protected, would you be able to access it.

47:15So if it was a secured service like a token security...absolutely, yeah.

47:19So you'd get prompted for the credentials and you enter the credentials.

47:25I wanted to make a...I was making a few notes on David's demo there...

47:28...and I wanted to point out a couple of things as he was going through it that we want you to think about.

47:34First is that with ArcGIS Online, it doesn't mean that you need to publish your map services up to our cloud infrastructure.

47:43It may sound obvious but there's a lot of confusion around that.

47:46People think that you need to make your map services publicly available.

47:52The way to think about ArcGIS Online is it can simply be a content server.

47:56It can serve up the web map, the JSON file that's pointing to your on-premises map services.

48:04So those map services can be cached-based map services, can be dynamic map services, they can be 9.3 map services...

48:14...they can be 10 services.

48:16What David showed with the connection to Dave Bowman's on-premises service requires ArcGIS 10.

48:23So when you install ArcGIS 10, there's an entire REST endpoint that you can access on your .NET or Java server...

48:33...that gives you all of this information and you can upload your JSON file to that.

48:38And there's a document on the ArcGIS for iOS resource center that talks about how you can publish it.

48:46It lists out the format of the web map file, all of the pieces to it and gives examples of how to author it and how to connect.

48:55So those of you that want to do that, that's there for you.

48:58Another key aspect is that you don't need to use our basemaps.

49:03Dave showed that, but it's...I want to underscore that...

49:06...because all of the basemaps that we are authoring in ArcGIS Online are web Mercator basemaps.

49:14I mean they're rich basemaps.

49:15They're great basemaps, but if you want to use your map services to be basemaps...

49:20...because they're your cartographic standard in your organization...

49:24...you can use them.

49:25And they don't have to be published to ArcGIS Online.

49:27You can use them through your corporate server.

49:33And then the last point is that the way that you author your map documents before you publish them is really important.

49:41Because if you do not take that time in defining the map layer properly, you'll see things like what David did.

49:50He did not identify on a feature and he didn't set the primary display field on one of the map layers.

49:57So it showed no value there.

50:00You saw the row in his table that had no value.

50:03So you need to spend that time in properly...it wasn't David's fault.

50:08It was somebody else's layer, so he's looking at me like ooooooh.

50:10[Inaudible comment]

50:12Yeah, it was at Dick's, yeah.

50:15But it's really important.

50:16So take that time to properly author your map services because it really impacts all the ways that they're shown.

50:23So just some key points, but, you know, I give you five stars.

50:26[Inaudible audience question]

50:33That's great feedback.

50:34We'll make sure that that's available.

50:37It may be there today in the ArcGIS Server documentation.

50:41But what we'll make sure we do is point to that through our resource center so that we can do that for you.

50:51Okay. Just writing that down.

50:56Let's shift gears a bit and talk about the API, and David's going to show some of the API as well.

51:03So the ArcGIS API is, like I mentioned from the start, a native Objective C API.

51:11So there is a package, if you go to the resource center, you can download it today.

51:18It will place the APIs in a specific folder that also provides a set of templates where you can go and open up Xcode...

51:28...and just start developing your own application and there's some steps that walk you through the process.

51:34And on the resource center, you'll find conceptual documentation topics and reference help.

51:41The reference help that we've developed also embeds directly into the Xcode IE...

51:47...so you can get reference help directly within the IDE.

51:53And you can use the iOS API to build your own focus mapping applications.

51:59Like I mentioned, it can be a replacement for the Google-based map kit that's there.

52:06If you just simply want to make viewing applications that are mapcentric that are using your GIS content...

52:13...and not the Google maps, that was actually one of the key drivers for us.

52:19It's your authoritative content that's being displayed, not someone else's.

52:25And you can embed maps in GIS or spatial technology into your existing applications.

52:30And we've got some examples of early adopters that have been building applications to do that very thing.

52:39So, yeah, who's using it?

52:41So when we started to develop it, you know, even before that, people were asking...

52:45...when are you going to starting building for the iPhone?

52:48Lots of early adopters came along including people within Esri.

52:52So you see that today with our Business Analyst application that's on the App Store now.

52:59A company called Smartsoft, NASA, City of Philadelphia, ESRI Singapore, Israel...there's a host of them...AccuWeather...

53:08...that are building applications today.

53:13Smartsoft...Smartsoft is actually in development right now integrating our map kit with SAP...

53:21...to provide an integrated experience, and they're looking to go to the App Store later this summer, early this fall.

53:30NASA, in their lunar mapping project, are putting together an iPhone, iPad application

53:37...that lets you discover all of the wonderful data that they've been building.

53:42And they've been working with us for a few months on that, no.

53:47City of Philadelphia is building a crowdsourcing application.

53:51Oh, I forgot to remove that demo bit there.

53:54Oh, David's going to show the Philly 311 application at the Mobile SIG, which is...

54:01...I've got a slide on that at the end of the presentation which is at noon today, and there's free food for that so...

54:08Right, Jen?

54:11But that application allows the citizens of Philadelphia to submit requests.

54:18Has anyone heard of a 311 application before?

54:21A few of you.

54:22So David will showcase that at noon.

54:26I won't get into a lot of details, but it's actually doing data collection on the device. So...

54:35ESRI Singapore. ESRI Singapore is in development of a consumer-focused application of where to go in Singapore.

54:44It's a really exciting-looking application that they're hoping to go to the App Store with pretty soon, too.

54:53So what do you get with the ArcGIS API?

54:56I talked a bit about this already.

54:57You can get a package that you can download to your Mac.

55:00You have to be using a Mac running Snow Leopard to develop with the API.

55:09You get, as a download inside of that package, reference help, samples.

55:15You get the APIs themselves and you can start building your own application.

55:24An important point about that I guess is that for the iOS developer, you know that first slide I had about the API...

55:31...we made sure that we integrated it into Xcode such that for them it's just a natural progression.

55:38Now they've got this developer toolkit that they could just quick get up and developing with.

55:45For some of you in the room that have been ArcObjects developers in the past, there's a bit more of a bar there with Objective C...

55:54...but Dave's going to show some of that in a demo so he'll go through some of those topics, especially from...

56:02...I'm just putting you on the spot here...thinking about...some things to think about if you're coming from that world.

56:07[Inaudible audience comment]

56:08Don't go...but really the capabilities.

56:11If you're familiar with...how many people have built a web application with, say, JavaScript or Flex?

56:16A few of you.

56:17So the capabilities that you'll see in the API match those capabilities.

56:23Our goal is to make it a natural development to building mobile applications as it is to building web applications.

56:30Because, to be honest, a lot of people who have developed web applications want to mobile enable them.

56:37They want to take their web applications and make them accessible on everybody's extension of the web...

56:43...which is an iOS device or an Android device.

56:47So we want that experience to be really seamless and easy for people as well.

56:52So you'll find three key concepts, maps which support different sets of map layers, multiple map projections...

57:03...dynamic and tiled cache maps, web services are supported, so is Bing, so is OpenStreetMap.

57:10You can sketch maps on top of the...or graphics on top of the map, create pop-ups, all that kind of jazzy stuff...

57:17...that you expect out of an API like the web API.

57:22And then there's a set of tasks.

57:23There's query tasks, identify and find tasks, just like you've used in the web APIs.

57:29There's one that accesses the feature services at 10 so you can do data collection with attachments.

57:37You can locate and geocode geometry operations, geoprocessing operations, everything except the kitchen sink.

57:48So what's the developer experience for using the API?

57:52Well, first you need to identify your agreement with Apple.

58:00You could download the...you could just create an Apple ID and go and download Xcode.

58:07And you get the iPhone developer kit, so the IDE and the API for iPhone or iOS development is free for download.

58:19You can download that then grab our package off the resource center, start to develop your application...

58:25...then you determine how you want to deliver that.

58:28You can deliver it up through the App Store or you could deliver it through an enterprise account.

58:34We'll talk about that in a little bit.

58:37And then you can...there's different ways that you can do the deployment of those applications you develop...

58:42...to the devices you want to target.

58:45We all know what it's like to do that deployment if you're going on to the App Store, right?

58:50You can download it directly from your device.

58:51You can go from iTunes and download.

58:54But there's other options available.

58:57So let's take a look at that.

58:59So the deployment can be through the App Store.

59:01If you're targeting consumers, if you're targeting citizens within your local government, if you're targeting the mass public...

59:09...you're going to want to go through Apple's App Store, because that gives you exposure.

59:13It gives you...just like we've seen, it gives you brand recognition and I guarantee that if you get apps up there...

59:22...you'll get the kind of downloads that we're getting, right?

59:24I mean, when people are just, as all of you are, these new apps come out in the App Store, you got to download it and check it out.

59:31So if you build a compelling application, they will come.

59:36So you could deploy it through the App Store or you can do an internal enterprise deployment which...

59:42...I'm not sure how many people realize, but you don't have to go through Apple's App Store.

59:46If you're going to deploy within your own enterprise organization, you can purchase a specific licensing agreement with Apple...

59:54...and do even over-the-air deployment of applications within your organization.

59:58You don't have to go up through Apple's App Store.

1:00:02You don't have to make it a paid app and give them a bunch of money.

1:00:07You can manage those applications in different ways.

1:00:09So if you go up through Apple's App Store, there's a developer portal that you can use to do the submission.

1:00:15There's an application portal that you can use to monitor the downloads, your updates, all of that great stuff.

1:00:23And there's an iTunes Connect application for enterprise deployment as well.

1:00:29And there's now through iOS 4 a whole host of ways that you can do mobile device management.

1:00:36So you can actually remote wipe and control mobile devices that are out in the field.

1:00:43You can monitor their battery life, what applications are on it.

1:00:47It's effectively like a BlackBerry solution where you've got your own BlackBerry server installed.

1:00:54That's now possible through iOS.

1:00:58[Inaudible audience comment]

1:00:59I did use the B word.

1:01:03So I'm going to go back over to Dave and he's going to show this.

1:01:07[Inaudible comment]

1:01:09...forgetting, I can't either. Okay. Thanks Jeff.

1:01:14Before I show you a really quick demo using one of our template APIs, I wanted to show you our resource center...

1:01:22...for two reasons.

1:01:23So to get at the resource center, please go to resources.arcgis.com.

1:01:32Under products we've got our mobile subresource center or overall resource center.

1:01:37We've got ArcGIS for iOS.

1:01:40There you can access information about the application or the API.

1:01:45So the first reason why I am bringing you or showing you this site is because on the application...

1:01:52...there is a document that describes how to set up and configure and access web maps that you've hosted on your own servers.

1:02:01So the last demo that we did with accessing Dave Bowman's web map can be...

1:02:09...you guys, you guys can do it here with this detailed documentation.

1:02:11Can I say one thing on this?

1:02:13Absolutely.

1:02:14And you were maybe going to go there.

1:02:15The...the Gallery link actually goes to ArcGIS.com.

1:02:20So an interesting thing there is if you are going to build your own code samples on the iOS platform and we're going to build them...

1:02:29...if you want to also showcase your applications, can you click on Gallery real quick?

1:02:34Sure.

1:02:35No, no. You were...okay.

1:02:37Oh, Gallery within here.

1:02:38Gallery right there.

1:02:40That goes to ArcGIS.com and you can showcase applications that you've built there.

1:02:44It'll give you, I guess you could think of it like our app store, in a sense.

1:02:49That's a way for you to get recognition of your apps.

1:02:51So Philly 311 is up there already, but people can get details of your application.

1:02:56You can upload there either as a code sample or just as a link back to your application, your website.

1:03:03But you can't download.

1:03:04So when we say it's like our app store, it's not a distribution mechanism. Okay?

1:03:09Apple controls that, just so you know.

1:03:12[Inaudible audience question]

1:03:15Ah...

1:03:16Yes.

1:03:18It depends. It depends...

1:03:20Click on the details of one.

1:03:24You should be able to get at the...

1:03:27So here's a URL that Philly has provided.

1:03:29So you could redirect to your website and then you sign in using your ArcGIS.com account...

1:03:39...in order to upload your application there.

1:03:43So it's tied to your e-cast or your Esri Global Account.

1:03:47So customers who have uploaded, we encourage them to provide a URL and any contact information...

1:03:54...and it's in their best interest to do so if they want to generate some excitement about their application.

1:04:00The other portion of our resource center is for the API itself. Jeff had mentioned this.

1:04:05And we can download the API from here.

1:04:08Again, it's a public beta.

1:04:09Anyone can go ahead and download it.

1:04:11It's all done through the resource center.

1:04:15Okay. I wanted to take just a couple minutes to show you a very quick application, then we can take some questions.

1:04:20So here I have Xcode open and it immediately prompts me to bring up some of my previous projects.

1:04:27I'm not going to do that.

1:04:28I'm going to create a new project.

1:04:30When we create a new project, we have the templates that come with the iPhone or iPad SDK.

1:04:38But we've also...once you install our API, we have our own templates.

1:04:43And these templates are generally based off of the most popular types of iPhone and iPad applications that are getting created.

1:04:51The tab bar application which is what our application takes after, navigation based as well as view based.

1:04:58Now the difference between our templates and iPhone's templates or Apple's templates is that we provide the build settings for you.

1:05:07So if you don't use one of our templates to create an application, you'll have to go into the individual build settings...

1:05:14...linker files, search library headers, and give the path specifically to where our API gets installed to.

1:05:23So these templates give you a head start on that, and it takes away some of the...some of the complexity.

1:05:29So we can specify a name, Session Intro.

1:05:37We'll save that.

1:05:38So immediately, just like other IDEs, Xcode creates some classes for us.

1:05:43It creates a delegate class which is responsible for the startup and shutdown and some general memory management for us.

1:05:50And it contains a view controller with both a header and an implementation file.

1:05:55So rather than have you guys watch me fat finger this application, I'm going to cheat.

1:06:01I've got a constant here that points to our topo data.

1:06:07So this is the REST endpoint of our topo data.

1:06:11I also want to initialize or at least declare an AGS map view object.

1:06:18AGS map view object is an object from our API and it does as it suggests.

1:06:23It is the visual map of your application.

1:06:27I also want to set it up as a property.

1:06:31And this property is special because it's an outlet property.

1:06:35This outlet allows me to connect this object to a visual component.

1:06:41In other words, what visual user interface in my development environment is this map going to be displayed on?

1:06:48In this case, it's going to be a UI view.

1:06:51And a UI view is a visual component that is given to us by the iPhone SDK.

1:06:58Okay. So we've set up our header file.

1:07:01Let's synthesize this object.

1:07:04Synthesizing this object just gives me my getters and setters.

1:07:09Because I am specifically creating this map view, I want to deallocate, in this case setting it to nil.

1:07:18And then the meat of this very, very complicated application is when we bring up the topo layer.

1:07:26Now when is a good time for us to display this data?

1:07:30Well, the template gives us a viewDidLoad method, and if we uncomment it, it puts some of our business logic in there...

1:07:39...when the application starts up, we'll see, hopefully, our data.

1:07:43So very quickly, I'm not going to go through too much...

1:07:47You've got the next session on this.

1:07:49...detail on this because the next session is the API.

1:07:51But basically we're instantiating an instance of a tiled service layer and we're adding it to our map view object...

1:07:56...that we declared in our header file. Okay.

1:07:59Now because we explicitly created this tiled layer, we then need to release it. Okay.

1:08:07That's not all we need to do.

1:08:10We also need to go into one of the NIB files.

1:08:14These NIB files are basically a WYSIWYG way for us to design our user interface.

1:08:21And it opens up another IDE that you get with the iPhone SDK and the IDE is called Interface Builder.

1:08:29So I'm going to go into my library of components, visual components here.

1:08:33I'm going to grab a view.

1:08:35I'm going to make it the full size of the screen.

1:08:38If I go over to my document inspector, I see now that I have a view within a view.

1:08:42But the view that I just added is a special kind of view, right?

1:08:45It's going to display our map, and so in order for me to tell my application that this is AGSMapView...

1:08:54...I need to change its class or its type to AGSMapView.

1:08:58We're almost done.

1:09:00So when the application loads, we need to tell the map to draw itself in that view.

1:09:09So remember when I had that property declaration and I said this is a special property, it's an IB outlet.

1:09:15The IB outlet gives me the ability to access this object name, in this case map view, from Interface Builder...

1:09:23...and I can say the data that the map view object has should be displayed in this new map view that I've created.

1:09:32So that's great. We'll save that and we'll come back to Xcode and we'll go ahead and we'll compile and build this...

1:09:38...and hopefully, with any luck, and there we go.

1:09:41So we have...we really, I mean it doesn't do much.

1:09:44But we really have a fully functional application.

1:09:47And so, what do you get with the map view?

1:09:48Well, you get all of the native panning and zooming.

1:09:51You've got the pinch.

1:09:54You've got the double tap to zoom out, double tap to zoom in, or single tap, single double tap to zoom in...

1:10:00Congratulations, you've just built your first application.

1:10:01...and you get all that with the...with the map control.

1:10:07Thanks, Dave.

1:10:11[Inaudible audience comment]

1:10:12Yeah, 995.

1:10:14Well we could have put no data in there.

1:10:15And called them flashlight so...

1:10:18I think you're mike just went off.

1:10:22They're cutting us.

1:10:24So I think I had, was it, yeah, I just had a couple of last ending slides.

1:10:30With the API, there are some considerations about licensing of course.

1:10:34If you're going to deploy within your own enterprise, you can define your Apple agreement through them.

1:10:39Well, you have to define your deployment agreement through them, either as an enterprise deployment which is what...

1:10:46In the US, it's $299?

1:10:48$299.

1:10:49$299 with unlimited deployments.

1:10:52Unlimited deployments within your organization.

1:10:55Can you hear him?

1:10:56Unlimited deployments within your organization.

1:10:57Unlimited deployments within your organization for 299 bucks.

1:11:02Through the App Store, you can either, it's a standard agreement that's $99 and you can make it a free app...

1:11:11...or you can make it a paid app or in app purchase where they're going to get a chunk of revenue, 30 percent I believe.

1:11:21And then you want Dave's business card because as we're still in development, the API is free for development purposes...

1:11:29...just like you have today with the web API, but we're still trying to determine the deployment fee pricing.

1:11:36So that's...that's in process and Dave will be able to give you updates on that.

1:11:45So what's next?

1:11:47This was our first release of the application and as you can see, it's not the first release yet of our API.

1:11:58We're moving quickly though.

1:12:00We're going to move in increments of two to three months.

1:12:04You'll see this development happening not only in the iPhone and iOS but also through a lot of our APIs and applications...

1:12:12...like ArcGIS Mobile as well.

1:12:14We're going to move rapidly in development of new features and as incremental downloads from the resource centers.

1:12:21So coming next is collection.

1:12:23I've seen a lot of people asking through Twitter, through the remarks we get back in the App Store...

1:12:30...that the application doesn't do much.

1:12:33Well, it's our first start.

1:12:35We needed to get an application out before the User Conference.

1:12:38And it's actually a pretty compelling application when you look at it, and we've been getting great feedback.

1:12:43But people want to collect on it.

1:12:46So that's coming. That's coming soon.

1:12:49We're going to make a bunch of incremental improvements to the user interface, and we'll eventually get to supporting offline use...

1:12:55...which was another key question.

1:12:58I'm not going to give you dates on any of those.

1:13:00I'm just going to say that we're doing fast, incremental updates to them.

1:13:04And you're going to see those increments coming in the application.

1:13:09With the API, we need to move pretty quickly on that...

1:13:12...because we have a number of early adopters that want get up to the App Store.

1:13:15So you'll see a release of that happening still this summer.

1:13:20We're shooting for sometime in August?

1:13:23Yeah.

1:13:24Looks like I have a meeting.

1:13:29And as we make increments to the application, the API either follows shortly after or it'll be synchronized with it. So...

1:13:42There's a number of additional tech workshops that we want you to check out while you're here.

1:13:46There's a next session right after this where Dave's going to focus on developing apps for the API.

1:13:53I encourage you to come to that because it's the only offering of it.

1:13:57And it wasn't in the book, but stay if you want to see it.

1:14:02We have another offering of this session tomorrow.

1:14:05There is a special interest group meeting today at 12 till 1 in room 31C.

1:14:15So please come to that.

1:14:18We'll have some giveaways.

1:14:21We have lunch.

1:14:22We'll be talking about all of the technology in the mobile space that we're building and where we're going.

1:14:29So please come to that.

1:14:31And also come to the island.

1:14:33So the ArcGIS Island, the Mobile Island, you can come there.

1:14:38We have some iPads. We have some Macs.

1:14:40You can get in-depth discussion with our developers.

1:14:44With ArcGIS Mobile, you can go out and try it.

1:14:48So from 2 till 4 today and Thursday at 11, you can go out in the marina with one of our development staff and use the application.

1:15:02And then come back in and see the results of your work on a Flex viewer that we have hosted up there.

1:15:09So we encourage you to do that.

1:15:10And there's also a number of ArcPad sessions that are going on.

1:15:14So if you're an ArcPad user, we encourage you to go to those, too, and there's an interest group for that, too.

1:15:23So that's it. Thank you.

1:15:24Fill out those forms.

1:15:25If you have any questions, we can take them now or you can come up, because we're out of time, so please come up.